Company Description
Better Choice Company Inc. operates as a pet health and wellness company.
Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.
The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers.
The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019.
Better Choice Company Inc. is based in Tampa, Florida.
| Country | United States |
| Founded | 1986 |
| Industry | Packaged Foods |
| Sector | Consumer Staples |
| Employees | 31 |
| CEO | Kent Cunningham |
Contact Details
Address: 12400 Race Track Road Tampa, Florida 33626 United States | |
| Phone | 813-792-4352 |
| Website | betterchoicecompany.com |
Stock Details
| Ticker Symbol | BTTR |
| Exchange | NYSEAMERICAN |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001471727 |
| CUSIP Number | 08771Y303 |
| ISIN Number | US08771Y3036 |
| Employer ID | 83-4284557 |
| SIC Code | 2080 |
Key Executives
| Name | Position |
|---|---|
| Kent Cunningham | Chief Executive Officer and Director |
| Carolina Martinez | Chief Financial Officer, Secretary and Treasurer |
| Ryan Wilson | Vice President of Marketing |
| Jennifer Condon | Executive Vice President of Digital Sales |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 17, 2024 | 8-K | Current Report |
| Apr 16, 2024 | 8-K | Current Report |
| Apr 12, 2024 | 10-K | Annual Report |
| Apr 4, 2024 | 8-K | Current Report |
| Apr 2, 2024 | NT 10-K | Notification of inability to timely file Form 10-K 405, 10-K, 10-KSB 405, 10-KSB, 10-KT, or 10-KT405 |
| Mar 25, 2024 | 8-K | Current Report |
| Mar 14, 2024 | 8-K | Current Report |
| Feb 27, 2024 | DEF 14C | Filing |
| Feb 16, 2024 | PRE 14C | Filing |
| Feb 14, 2024 | SC 13G/A | [Amend] Statement of acquisition of beneficial ownership by individuals |