Company Description
BowFlex Inc., a fitness solutions company, designs, develops, sources, and markets cardio and strength fitness products, and related accessories for consumer use in the United States, Canada, Europe, the Middle East, Africa, and internationally.
The company operates through two segments, Direct and Retail. It offers cardio products, exercise bikes, treadmills, ellipticals, home gyms, dumbbells, kettlebells, and barbells primarily under the Nautilus, Bowflex, and Schwinn brands, as well as digital fitness platform under the JRNY brand.
In addition, it engages in licensing its brands and intellectual properties. The company offers its products directly to consumers through television advertising, social media, websites, and catalogs; and through a network of retail companies consisting of sporting goods stores, online-only retailers, electronics stores, furniture stores, and large-format and warehouse stores, as well as specialty retailers and independent bike dealers.
The company was formerly known as Nautilus, Inc. and changed its name to BowFlex Inc. in November 2023.
BowFlex Inc. was founded in 1986 and is headquartered in Vancouver, Washington. On March 4, 2024, BowFlex Inc., along with its affiliate, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey.
| Country | United States |
| Founded | 1986 |
| IPO Date | May 5, 1999 |
| Industry | Leisure |
| Sector | Consumer Discretionary |
| Employees | 411 |
| CEO | James Barr |
Contact Details
Address: 17750 Se 6th Way Vancouver, Washington 98683 United States | |
| Phone | 360-859-2900 |
Stock Details
| Ticker Symbol | BFXXQ |
| Exchange | OTCMKTS |
| Fiscal Year | April - March |
| Reporting Currency | USD |
| CIK Code | 0001078207 |
| Employer ID | 94-3002667 |
| SIC Code | 3949 |
Key Executives
| Name | Position |
|---|---|
| James Barr IV | Chief Executive Officer and Director |
| Aina E. Konold | Chief Financial Officer |
| John R. Goelz | Chief Operating Officer |
| Becky L. Alseth | Chief Marketing Officer |
| William B. McMahon | Special Assistant to the Chief Executive Officer |
| Dave Wachsmuth | Senior Director of Finance |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 16, 2024 | 8-K | Current Report |
| Apr 2, 2024 | EFFECT | Notice of Effectiveness |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |
| Mar 27, 2024 | S-8 POS | Securities to be offered to employees in employee benefit plans, post-effective amendments |