R.A.K. Ceramics P.J.S.C. (ADX:RAKCEC)
United Arab Emirates flag United Arab Emirates · Delayed Price · Currency is AED
2.370
+0.010 (0.42%)
At close: Sep 22, 2026
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Transcript

Aug 31, 2026

Summary

Revenue grew in the U.A.E. but declined overall in 2024 due to geopolitical and supply chain challenges. Margins improved through product mix and efficiency, while CapEx and dividends remain robust. Management expects continued strength in the U.A.E. and Saudi Arabia in 2025.

Operator

Hello everyone, and welcome to today's RAK Ceramics Q4 Full Year 2024 earnings call. My name is Drew, and I will be the operator today. During today's call, there will be a Q&A session. If you would like to register a question, please press star followed by one on your telephone keypad. If you have joined us online, please click the Q&A button and type out your question. It is now my pleasure to hand over to Mohamad to begin. Please go ahead when you are ready.

Mohamad Haidar
Analyst, Arqaam Capital

Thank you, Drew. Hello everyone. This is Mohamad Haidar from Arqaam Capital, and welcome to the RAK Ceramics fourth quarter and full year 2024 earnings call and webcast. We are joined today by Mr. Abdallah Massaad, Group CEO from RAK Ceramics, and Mr. PK Chand, Group CFO of RAK Ceramics. Over to you, Abdallah.

Abdallah Massaad
Group CEO, RAK Ceramics

Thank you, Mohamad. Good afternoon, everyone, and welcome to RAK Ceramics fourth quarter and full year 2024 earnings calls and webcasts. We appreciate you joining us today. The global economic landscape remains challenging, shaped by ongoing geopolitical tension, inflationary pressures, and persistent supply chain disruption. All of which continue to impact export-driven industries like ours. The Red Sea crisis has led to rising logistic costs, putting pressure on our margins, particularly in key export markets. Also, transformation of KLUDI Europe has been considerably affected by inflation, recessionary pressure, and higher logistic costs. These challenges have strained our ability to sustain healthy margins. However, the recent interest rate cut, along with expected future reductions, may improve overall liquidity, ease credit conditions, and stimulate the real estate sector, which will support our business. Let me now take you through the consolidated revenue breakdown for the group across key market and product divisions.

The U.A.E. remains our largest revenue contributor, driving both top-line growth and margins. This is followed by Europe, which accounts for 22% of our consolidated revenue, followed by India and Saudi Arabia. Moving to the product segments, Tiles continue to be primarily revenue driver, followed by Sanitaryware, Faucets, and Tableware. At the bottom, you will see our production capabilities, where we remain committed to continuous investment to enhance capacity and operational efficiencies. I will now walk you through our financial performance across key markets and product segments. The U.A.E. market continues to show resilience, driven by positive momentum in the real estate and construction sectors. In Saudi Arabia, a highly competitive environment and market oversupply led to a decline in revenue. Additionally, rising transportation costs remain a challenge. However, we saw a significant recovery in the fourth quarter, supported by the government's exemption of custom duties on exports.

This, combined with a strategic shift in our product mix, resulted in an improved gross profit margin. Demand in Europe, specifically in the U.K., continues to be lower, driven by inflation, recessionary pressure, currency fluctuation, and ongoing geopolitical tension. Additionally, higher freight costs and logistical challenges are adding pressure to our operation. The Indian market has demonstrated resilience despite macroeconomic headwinds. However, reduced exports from India have intensified domestic competition, making the market highly price sensitive. In Bangladesh, political instability, gas shortages, and currency devaluation have severely impacted our operation. These factors have affected production efficiency, increased costs, and contributed to revenue and margin decline, leading to losses. From a product perspective, our Tiles division saw revenue declines in most markets except India and the U.A.E., where growth in the construction and real estate sectors provided a boost. Our disciplined approach of avoiding price war has helped us maintain margins.

The Sanitaryware experienced a revenue decline, primarily attributed to weaker demand across all major markets except Saudi Arabia. The Faucets division experienced a revenue decline primarily attributed to geopolitical tension, challenges in transformation of KLUDI Europe owing to inflation, recessionary pressure, higher logistic costs. The slowdown in China real estate sector and new sanction on China also contributed to the decline. Our Tableware division experienced a decline in both revenue and volume, primarily due to the slowdown in the hospitality sector and supply chain disruption caused by regional geopolitical tension. As we navigate an increasingly complex global environment, I want to highlight some of the key challenges we face and the strategic initiatives we are implementing to drive long-term growth. In the U.A.E., the influx of lower cost imports supported by free trade agreements is intensifying competition.

To counter this, we are strengthening our partnership with reputable developers across the U.A.E., supplying them with our Tiles and Sanitaryware for their projects. In the Saudi Arabia market, oversupply from local manufacturer and rising transportation costs from the U.A.E. exports have pressured our position in the wholesale segment. However, the recent custom duty exemption has helped offset costs and improve competitiveness. Additionally, we are focusing on premium and differentiated product offerings to strengthen our retail and project channel, thereby enhancing margins. In Europe, economic challenges have led to a lower demand. We are actively engaging with architects and designers to expand our network and promote new collections, aiming to capture higher value segments. In India, the price sensitive nature of the market remains a challenge. To address this, we are enhancing our retail presence and elevating the in-store experience to better engage customers.

A differentiated shopping experience will attract quality conscious consumers, helping us strengthening our market position. Therefore, we are evaluating options to upgrade our Tiles and Sanitaryware plants in Samalkot. In Bangladesh, political instability, currency devaluation, and gas shortages continue to disrupt operations. We are focusing on establishing a robust distribution network to ensure reliable delivery of high quality products, leveraging innovation to differentiate ourselves from competitors. We also remain committed to brand enhancement through showrooms expansion and a wider dealer network across all core markets. In the U.A.E., we continue to invest in both our production facility and our retail presence. Our Tiles division is undergoing an upgrade with cutting edge technology to differentiate ourselves, large format tiles catering to high-end markets. Our Sanitaryware facility is being modernized with energy efficiency technology, reducing carbon emission and aligning with our sustainability objectives.

Our newly opened Sheikh Zayed Road showroom in Dubai showcases the RAK Ceramics lifestyle concept, offering customers a more immersive experience. In Saudi Arabia, we are progressing with plans for a new production facilities for Tiles, which will reinforce our local presence and enhance operational efficiencies. I am also proud to announce that RAK Ceramics was recently recognized as the U.A.E. Industry 4.0 Leader by the Ministry of Industry and Advanced Technology, acknowledging our efforts in digital transformation and innovation within the industrial sector. I will now hand over to our CFO, PK Chand. Please.

PK Chand
Group CFO, RAK Ceramics

Thank you, Abdallah. Good afternoon, everyone, and thank you for joining us. Mr. Abdallah has already covered the key market performance highlights, challenges, and strategy updates for the fourth quarter of 2024. I will walk you through the financial highlights for the fourth quarter and the full year 2024, including details on revenue, gross profit margin, and the balance sheet. We will start from slide 11. Total revenue in fourth quarter of 2024 marginally increased by 0.5% year-on-year and 8.5% quarter-on-quarter at AED 870.9 million. In full year of 2024, revenue decreased by 6.5% at AED 3.23 billion due to continued geopolitical tensions, inflationary trends, and complex supply chain disruptions, which have particularly affected our export markets.

Tiles and Sanitaryware revenue increased by 2.9% year-on-year at AED 638.5 million in the fourth quarter of 2024, while it decreased by 6.9% to AED 2.33 billion in the full year of 2024. Tiles revenue increased by 4.8% year-on-year to AED 518.1 million in the fourth quarter, and in full year it decreased by 6.4% to AED 1.86 billion on account of lower volumes across all markets except the U.A.E. and Indian markets.

Sanitaryware revenue decreased by 4.7% year-on-year to AED 120.4 million in the fourth quarter and in the full year, it decreased by 8.6% year-on-year to AED 467.8 million due to impact on volume across all core markets. Tableware revenue decreased by 7.5% year-on-year to AED 101.8 million in the fourth quarter. In full year, it decreased by 5.8% to AED 369.3 million, mainly due to slowdown in the hospitality sector and supply chain disruption driven by regional geopolitical tensions. However, quarter-on-quarter, the revenue has increased by 19.4%. Faucets revenue decreased by 3.3% year-on-year to AED 109.5 million in the fourth quarter.

In full year, it decreased by 2.5% at AED 444.6 million impacted by geopolitical tensions, challenges in transformation of KLUDI Europe owing to inflation, recessionary pressures, and higher logistics cost. The slowdown in China's real estate sector and new sanctions on Russia also contributed to the decline. Revenue from other units decreased by 18.1% to AED 89.8 million in the full year, mainly due to decrease in our ceramic raw material trading business which got impacted due to political instability in Bangladesh. Abdallah has already covered the regional performance and therefore I will move to slide 14 onwards covering the segmental gross profit margin in the fourth quarter of 2024 and full year.

Total gross profit margin increased by 163 basis points year-on-year to 37.2% in the fourth quarter and increase of 143 basis points year-on-year at 39.3% in the full year period due to better efficiencies, change in product mix and reduction in costs. Tiles margin in the fourth quarter increased by 520 basis points year-on-year at 41.6% and in the full year it increased by 240 basis points at 40.8% supported by shift in the product mix from ceramics to GVT tiles and better efficiencies. Sanitaryware margin decreased by 610 basis points year-on-year at 27.9% in the fourth quarter while in the full year period it decreased by 320 basis points to 31.1% due to lower margins in the European market owing to higher logistics cost and lower plant utilization in Bangladesh.

Tableware margin decreased by 160 basis points year-on-year to 46.2% in the fourth quarter, and in the full year it increased by 140 basis points at 51.1% following change in the product mix and supply of premium products. Faucets margin increased by 150 basis points year-on-year at 21.3% in the fourth quarter, and in the full year it increased by 200 basis points at 28% due to rationalization of costs. Profit before tax for the fourth quarter of 2024 is AED 82 million compared to AED 88.4 million in the last year. This decrease was primarily driven by a lower other income of AED 20.9 million and an increase in freight costs by AED 15.2 million year-on-year due to supply chain disruptions, particularly along the Red Sea route. Profit margin is 9.4% compared to 10.2% in the last year.

Net profit before tax for the full year of 2024 is AED 276.6 million compared to AED 345.5 million. This decrease has been primarily driven by political instability in Bangladesh, Red Sea crisis which has led to higher logistics cost, challenges faced in transformation plants in Faucets division in Europe and lower other income by AED 34.4 million year-on-year. Profit margin is 8.6% compared to 10% in last year. Net profit after tax for the fourth quarter of 2024 is AED 64.2 million compared to AED 81.8 million in the last year. The impact of the newly introduced U.A.E. Corporate Tax at the rate of 9% effective 1st January 2024 is AED 11.6 million in the fourth quarter of 2024. Net profit margin is 7.4% compared to 9.4% in last year.

Net profit after tax for full year of 2024 is AED 234.1 million compared to AED 320.9 million in last year. The impact of U.A.E. Corporate Tax is AED 33.9 million in the full year of 2024. Net profit margin is 7.2% compared to 9.3% in last year. EBITDA decreased year-on-year by 4.7% in the fourth quarter of 2024 to AED 158 million. The margin decreased by 100 basis points year-on-year to 18.1%. In full year of 2024, the EBITDA decreased by 8.4% at AED 592.2 million and margin decreased by 40 basis points to 18.3%. Now we will turn to balance sheet highlights on slide 16. Overall working capital cycle decreased from 196 days in the third quarter of 2024 to 181 days in the fourth quarter.

Also in absolute terms, working capital decreased by AED 99 million to AED 1.44 billion in the fourth quarter of 2024, mainly due to decrease in trade receivables. Trade receivables decreased from 94 days in the third quarter of 2024 to 87 days in the fourth quarter, driven by stricter credit terms and efficient collection process. Inventory days decreased from 254 days to 252 days quarter-on-quarter. Trade payables increased from 66 days in the third quarter of 2024 to 67 days in the fourth quarter. Net debt decreased by AED 174 million at AED 1.3 billion compared to September 2024, and AED 26.2 million compared to December 2023. Net debt to EBITDA also decreased from 2.61x in September 2024 to 2.35 x in December 2024. We continue to maintain adequate liquidity position during the year.

Capital expenditure during the full year of 2024 is AED 183.3 million versus our guidance of AED 200 million. CapEx guidance for the full year of 2025 is estimated to be around AED 350 million, as orders worth AED 236 million have already been placed, for which deliveries are stretched in 2025. In line with the dividend policy commitment, the Board proposed to distribute semi-annual cash dividend of AED 0.10 per share for the second half of 2024, amounting to AED 99.4 million. This follows a previously distributed semi-annual cash dividend of AED 0.10 per share, representing AED 99.4 million for the first half of 2024.

For 2025 to 2027, the Board has approved to continue the same dividend policy, that is a minimum payout of AED 0.20 per share on a semi-annual basis for the year 2025, subject to consideration of factors such as business outlook, capital requirement for growth opportunities, expansion plans, optimal leverage levels, and healthy cash reserves. To further enhance the visibility to the shareholders, RAK Ceramics commits to pay a minimum dividend of AED 0.60 over the next three years, that is 2025 to 2027. The dividend policy for 2025 to 2027 will be presented to the shareholders for approval in the next annual general meeting. Slide 19 shows the share price movement during the past 12 months. The shares are currently trading at P/E multiple of 11.5x . Now, I will turn back to Mr. Abdallah Massaad for his final comments before we answer your questions.

Abdallah Massaad
Group CEO, RAK Ceramics

Thank you, P.K. It is evident that the prevailing geopolitical and economic challenges continue to impact industries worldwide. While these challenges have pressured our bottom line, our performance remained resilient. We have seen strong revenue growth in the U.A.E., supported by an expanding real estate sector and a surge in tourism. However, other key markets have been impacted by various external factors. Despite these challenges, we have successfully mitigated significant impact on our profit margins. Our strategic focus remains on quality, innovation, and sustainability, ensuring we stay ahead in an evolving global landscape as more local manufacturers emerge globally with an emphasis on lower cost of production. We remain committed to being the preferred global supplier, offering high-quality differentiated products. Thank you all for joining us today. I now hand over the call to the operator for the Q&A session.

Operator

Thank you. We will now start today's Q&A session. If you would like to ask a question, please press star followed by one on your telephone keypad. If you have joined us online, please click the Q&A button and type out your question. Our first question today is, what are the utilization rates country-wise and also product-wise?

PK Chand
Group CFO, RAK Ceramics

As far as the utilization overall in Tiles is concerned, it is around 62%, and in Sanitaryware it is around 60%. Is that okay?

Operator

Thank you. Yes, thank you. Your next question is, will your tax rate be 15%?

PK Chand
Group CFO, RAK Ceramics

Yes, because we are a multinational company and our turnover in the last two years have crossed EUR 750 million, so we will be covered under 15% tax rate.

Operator

Our next question comes from Dina Hicham from EFG Hermes. The effective tax rate in Q4 is 22% versus 15% in nine months 2024. Why such a sudden jump, and should we assume that Q4 level of run rate for tax in 2025?

PK Chand
Group CFO, RAK Ceramics

It all depends on what is the profitability as far as from the U.A.E. market is concerned, and since other markets have not done well, and therefore, the effective tax rate for the whole year is 15.28%.

Operator

Thank you. Just as a reminder, if you would like to ask a question, please press star followed by one if you have dialed in. Additionally, if you have joined us online, please click the Q&A button and type in your question. Our next question comes from Richa Kumari from SICO. Could you please give some more detail on CapEx and what is the AED 236 million order?

PK Chand
Group CFO, RAK Ceramics

AED 236 million, the orders have already been placed. These are It is basically for MC5 and MC9. We have got two plants. We are upgrading two plants in U.A.E. here. These are to produce bigger format tiles, and there is a major expenditure on this. The orders have already been placed, and that is why it is appearing as capital commitments in our financial statements also. These will be delivered in the year 2025.

Operator

Thank you. Our next question is, do you see any demand from mega projects in KSA?

Abdallah Massaad
Group CEO, RAK Ceramics

Yeah, for sure. The whole region is doing well, and, yes, we can see that more interest of mega project in the Saudi. Especially for us, it's becoming more attractive after the custom duty was released on us, and we saw the increase in revenue happened in the fourth quarter.

Operator

As a reminder, if you would like to ask a question, please press star followed by one if you have dialed in. Additionally, if you have joined us online, please type out your question. Our next question is a follow-up from Dina Hicham from EFG Hermes. When do you expect Bangladesh gas problem to get resolved, and what's the current utilization level in Bangladesh? What update on Bangladesh expansion plan as well?

Abdallah Massaad
Group CEO, RAK Ceramics

Look, Bangladesh last year was a really tough year because we couldn't plan. We already got the approval of getting a direct gas line where in case the gas is not available, at least we can receive LNG. We can continue our production. Honestly speaking, we expected that this year will be better. January was not great in term of gas supply, but I can say the last two weeks, we have uninterrupted supply of gas. In term of capacity utilization, if you see now, we are fully utilizing. Last year

PK Chand
Group CFO, RAK Ceramics

Last year was 70% in Tiles compared to 90% in 2023. In Sanitaryware, the utilization has been 55% compared to 82% in 2023.

Abdallah Massaad
Group CEO, RAK Ceramics

In term of increase of capacity, what we did last year, because the non-availability of foreign currencies and the political instability, we continued our up-gradation, but in term of the new faucets and the increase of capacity, we put it on hold.

Operator

Our next question is an audio question from Mohamad. Please go ahead.

Mohamad Haidar
Analyst, Arqaam Capital

Thank you. First off, congratulations on renewing the dividend policy. That is an extra AED 100 million paid every year with the CapEx AED 350 million-AED 400 million this year. Do you have any plans how you are going to fund it? Are you going to tap extra debt for that?

PK Chand
Group CFO, RAK Ceramics

See, Mohamad, the EBITDA last year was also AED 592 million, and we expect, in fact, a better EBITDA in 2025. Even if you take, let us say, AED 350 million of CapEx and dividend, and if you see our net debt to EBITDA level, which is quite comfortable at 2.35x in the end of 2024. This issue was debated several times in the Board, and the Board is comfortable with a net debt to EBITDA of 3.5x . We are well within that.

Mohamad Haidar
Analyst, Arqaam Capital

That is very clear. Market-wise, we saw Saudi picking up in Q4. Is this a good benchmark to how 2025 is looking like in Saudi? Do you also expect a strong year for the U.A.E. market?

Abdallah Massaad
Group CEO, RAK Ceramics

Look, Mohamad, as you can see, last year was a good year for us in term of the regional performance, especially in the U.A.E. and Saudi. The U.A.E. real estate is continuing to be really booming. A lot of project in pipeline, and it is very busy these days. We have a very good position, and we are well-positioned to cater these projects. Yes, we see that 2025 will be a good year in the U.A.E. In term of Saudi, if you see the jump in sales, demand is there.

It was a matter of the local competition, plus the high transportation cost, plus the custom duty. Fortunately, when the custom duty gets relieved, we reach a point where. Also in term of transportation cost, for the time it is stabilized, especially with, what you call it, the railway, what you have a commitment on a number of containers on a daily basis. From this perspective, we see hopefully a good year in the region.

Mohamad Haidar
Analyst, Arqaam Capital

Understood. Thank you very much.

Abdallah Massaad
Group CEO, RAK Ceramics

Sure.

Operator

We have a further follow-up from Dina Hicham in regards to Tableware. Does this weakness reflect on volume or prices, and when can we expect a recovery?

PK Chand
Group CFO, RAK Ceramics

Tableware.

Abdallah Massaad
Group CEO, RAK Ceramics

Look, honestly, it's doing well. It's a minor reduction in term of volume, but the gross profit margins remain good, and profitability is good. Yes, this year it was really disruptive for us in term of logistic as well as the income. The largest market for us is Europe, and the devaluation of euro as well as the increase in transportation cost and also the increase of lead time, where at some time it reach almost two to three months to reach the materials. We sell to many airlines, and hopefully, we are good position to take any contract of airline. This will increase the volume, which we have the capacity to produce it.

Operator

Our next question is from Hany Genena from CI Capital. Could you please shed light on the influx of Chinese producers to the Middle East to bypass sanctions, and how is that impacting the competitive landscape?

Abdallah Massaad
Group CEO, RAK Ceramics

Look, honestly, the U.A.E. is dealing with no. This is part where RAK Ceramics became competitive, and we were forced to differentiate ourselves, not based on support from government, on competitiveness. Honestly, the U.A.E. is open market where you can see a lot of material from India to material from China. But we are, what we say, playing in a different league means we are positioned in a different level, and our product is sold at a premium, and it is accepted for the prestigious premium products.

Operator

Our next question is, please can you shed more light on the timeline for the production facility in KSA?

Abdallah Massaad
Group CEO, RAK Ceramics

Honestly, it is very difficult to make it. We are following up. As you said, we have gas allocation letter, but till now, we don't have the commitment when the gas will be there, and accordingly, we are prepared, but will not start the project till we get a commitment on when the gas will arrive.

Operator

Our next question is from Anoop Fernandes from SICO. Congrats on a good year, considering so many challenges across most of your markets. Could you please talk a bit about the Saudi market? Has the supply landscape in the domestic market changed further over the last 12 months? Has new capacity come? Is new capacity expected to arrive? How are you seeing demand in 2025? Is there a pickup in activity on the ground? You did mention some challenges, delays in the KLUDI turnaround. Could you please talk a bit about what these challenges are?

Abdallah Massaad
Group CEO, RAK Ceramics

In Saudi, as said, we have 14 factories, local factories. Initially, it was a market-driven demand by ceramics, which got shifted with the projects and with more competition diverted into more porcelain tiles facilities, and many factories also changed their capacity or capabilities in this perspective. Still ceramics is there, but the demand in porcelain is increasing day by day. Again, the market is big. As you said, many mega projects and many projects are on the pipeline. The demand and the projects in all activities are really good for us. Again, as RAK Ceramics, we are proud that we are a multinational and we are a premium brand.

From this perspective, we can see for a prestigious project, which all the upgrade is happening in office building, in good projects from the government as well as the private, where we are able to take our space at a premium prices, at the premium level. I see the project, it means the Saudi construction as a U.A.E. will continue to do well, and just more capacity can come. A lot of factories are facing a lot of difficulties because there is a lot of competition on the entry-level products, and this we can see it from the profitability and from what we hear from the raw material suppliers on the cash flow issues from these factories. Fortunately, our decision was not to compromise in term of prices, focus on always differentiate ourself in term of product technology and products. This is what makes us in demand.

Regarding the KLUDI, you know when we bought the KLUDI, we bought a KLUDI which is a loss-making company, and it was a transformation plan for KLUDI is to shift facilities and the maximum capacity from Europe, which Europe is a high cost of manufacturing, where we have a capacity with 500,000 pieces in the U.A.E. Now we built the capacity and we are still building the capacity. We reach now 1.5 million. In the next two months, we will reach 2 million pieces. Then we are putting a new facility also in the U.A.E. in order to increase further the capacity. We already shut down our KLUDI factory in Austria and we are working on relocating a factory in Hungary and focusing on R&D, engineering, and technology in Germany with a premium product manufacturing and moving here.

Unfortunately, the moment we acquired KLUDI, the war started between Russia and Ukraine, and this affected all East Europe. KLUDI historically is strong in East Europe, where the factories was spread from Germany to Poland, to Hungary, to Austria. This belt of countries were severely affected, and the revenue came, get reduced with the pressure of inflation and war. Well, this affected the result in the short term, which I am confident that this year and maximum next year, we will have a full transformation program in place, and this will add value for us.

Operator

Our next question is from Richa Kumari from SICO. Any update on Bangladesh Greenfield plant?

Abdallah Massaad
Group CEO, RAK Ceramics

I mentioned that in Bangladesh with the current political instability and unavailable of gas and foreign currency. We bought the land, but we put the Greenfield project on hold and we are focusing on improving the efficiency on existing plant till we see the situation will improve.

Operator

Our next question is, please, can you give us color if the improvement in sales from KSA came from volumes or pricing? Did prices start improving?

Abdallah Massaad
Group CEO, RAK Ceramics

So, look, I can say that it is both. A mix where the volume improved as well as the pricing improved. And honestly, it helped us a lot because also the custom duty, which was almost 11%, got released and this gave us a brief in terms of margin.

Operator

Our next question is, hi, management, thank you for the presentation. In the Saudi segment, have you seen a trend of higher profitability for ceramics distributors rather than manufacturers?

Abdallah Massaad
Group CEO, RAK Ceramics

Look, I said as a landmark, as a Saudi market, I do not know if the distributors are making more money, but for sure the competition and the manufacturing is affecting the factories. And we saw when the lately investment came from Chinese investors in Saudi factories affected the result of what we see the publicly listed companies. But I believe that also affected the whole factories, which followed the price war. And what we did well, as you said, as RAK Ceramics, is we built a brand, and with the brand, we are positioned as a premium brand where we are able at least to get our space. Now, distributors in this case may have better margin than manufacturers, but also they are in pressure because, with the extra capacity in a same segment, a lot of new traders will pop up, and will create pressure on the established distributors.

Operator

We have a further follow-up from Dina Hicham from EFG Hermes. With Faucets, where does the European turnaround plan stand, and what is your expectation for 2025? How is the freight cost scenario now? And with the Saudi market revenue recovering last quarter, what led to recovery, and how is the competition scenario from new local players?

Abdallah Massaad
Group CEO, RAK Ceramics

I believe in Saudi we answered the most of the requirements. In term of the Faucet, I already explained it very well that during this year, a big part of the manufacturing will start here. We will be closing the Hungarian. We will remain only with the factory in Germany for the high-tech R&D engineering, and we have a factory with more capacity in U.A.E., moving from when we started off a half a million pieces to two million pieces, and will increase further the capacity and the technology where we have a lower cost of manufacturing and more flexibility in term of costs and supply, and also from an environment perspective also. I believe-

PK Chand
Group CFO, RAK Ceramics

Freight.

Abdallah Massaad
Group CEO, RAK Ceramics

Huh?

PK Chand
Group CFO, RAK Ceramics

Freight.

Abdallah Massaad
Group CEO, RAK Ceramics

Freight, this what I mentioned initially that it is a very important subject and I was seeing that the head of Suez Canal was saying that by end of March, he expects the flow of vessels in the canal go back to normal and by this I believe we saw a decline in the freight where at the time it reached a, really the COVID level, where the freight came down after COVID in a very good level. But then it went up with the turbulence we had it last year in the Red Sea. We saw a decline. I do expect that this rate will further come down and this will come, again, a break for the export-based company, not only RAK Ceramics for sure, but for the whole industry, which was a barrier last year.

Operator

Thank you. As a final reminder, if you would like to ask a question, please press star followed by one, or if you would like to type out a question, please click the Q&A button and type out your question. We have no further questions at this time, so that does conclude today's Q&A session. I am going to hand back over to the team for closing remarks.

Abdallah Massaad
Group CEO, RAK Ceramics

Thank you very much for your time.

Operator

That concludes today's call.

Mohamad Haidar
Analyst, Arqaam Capital

Thank you, Abdallah, P K Chand, and Drew as well, thank you. We look forward to hosting you with us next quarter. Have a nice day.

PK Chand
Group CFO, RAK Ceramics

Thank you.

Abdallah Massaad
Group CEO, RAK Ceramics

Thanks, Drew.