Akzo Nobel N.V. (AMS:AKZA)
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Apr 24, 2026, 5:38 PM CET
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Earnings Call: Q1 2025

Apr 23, 2025

Operator

Good morning everyone and welcome to today's AkzoNobel first quarter 2025 results call. My name is Seb and I'll be the operator for your call today. If you would like to ask a question during the Q&A session, please press star one on your telephone keypad. If you'd like to withdraw your question, please press star two and we'll now hand over to Kenny Chae, Head of Investor Relations, to begin. Please go ahead.

Kenny Chae
Head of Investor Relations, AkzoNobel

Thank you. Good morning and welcome to AkzoNobel's investor update for the first quarter of 2025. Kenny, I'm Kenny Chae, Head of Investor Relations. Today our CEO Greg Poux-Guillaume and CFO Maarten de Vries will take you through our results. Refer to the presentation which you can follow by webcast or download from our website at akzonobel.com. A replay of the webcast will also be made available following the event.

There will be a Q&A session after the presentation. For additional information, please contact our Investor Relations team. Before we start, a reminder of our forward looking statements. Disclaimer on Slide 2. Please note this also applies to the conference call and answers to your questions. I will now hand over to Greg who will start on Slide 3 of the presentation.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks Kenny. Good morning to everyone on the call. In Q1 we delivered better than expected results despite softer markets with adjusted EBITDA flat year-on-year at constant currencies. This performance was underpinned by positive pricing and strong cost reduction, demonstrating that our self help measures are starting to deliver with more benefits to come. Organic sales were flat with 2% positive price /mix offset by volumes down 2%, of which half was from the timing of an in year commercial rebalancing in Turkey.

We mitigated the impact of softer markets and cost inflation through our efficiency measures. OpEx was flat year-on-year despite wage and general cost inflation. Over 70% of the targeted 2,200 SG&A reductions we have planned are already effective and not everyone who has left is off the payroll yet, so the full effect is still to come. Execution of the SG&A program is ahead of schedule and recent collective labor agreement negotiations have been completed on target. Our industrial transformation plans also continue to gather pace with restructuring in France underway including stores and site closures.

As the benefits of our actions flow through the P&L, we expect OpEx to be down year-on-year. In Q2, our adjusted leverage ratio came in at 2.8x reflecting seasonal working capital buildup and ongoing restructuring activities. We also successfully issued an € 500 million 10-year bond at 4% in March, securing long-term funding at attractive terms ahead of market volatility. Let's now turn to Slide 4 on volume development. Q1 reported volumes were down 2%, half of which once again was from the timing effect of an in-year rebalancing in Turkey.

I mean, essentially our customers were using our products as a currency devaluation hedge in Turkey, and we adjusted our commercial terms to smoothen out the demand throughout the year in order to make our production more efficient. It is an in-year adjustment, so it is a timing issue more than anything. Excluding that, you are at 1% volume reduction in Q1. Overall, we held up well in softer markets, continuing to gain market share in powder and in Marine and in Protective. Let's start with Decorative Paints. In Europe, Middle East and Africa, underlying demand remained stable.

The modest decline in Q1 volumes was primarily due to what I mentioned in Turkey to rebalance production volumes. Overall in Europe, the professional segment showed sequential improvement in the quarter, which is an encouraging sign. In Latin America, the market remained healthy. In Brazil, our volumes were temporarily impacted by the timing of our price increase ahead of more passive competitors. This is a cryptic way of saying that we took prices up and BASF, which was in the process of selling their business, did not. We expect that to normalize as the year progresses.

In Southeast Asia, our Indian business outperformed a temporary market. Low performance elsewhere in the region was mixed. In China, the year started better than expected. While we had anticipated a double digit decline, actual performance was more favorable with a solid sequential improvement versus prior quarter. This bodes well for the rest of the year. Turning to Coatings, volumes were relatively more favorable than in Deco even as demand in North America softened on increased macroeconomic uncertainties.

In our Powder business, architectural and automotive experienced weaker demand while the industrial and consumer segment grew. Even in a softer demand environment, our leadership in powder enables us to continue to outperform the market and gain market share. Marine and Protective delivered double-digit volume growth with continued momentum in Marine new build while Protective accelerated. We have a clear pipeline of projects extending into 2027, and we expect growth rates to normalize over the year as we begin to lap strong prior year comps in automotive and specialty.

The slowdown in Q4 extended into Q1 for the Automotive and Vehicle Refinish segments. Aerospace saw a strong start to the year, although trends in North America continue to be dictated by ongoing challenges at the main OEM. In Industrial Coatings, good trends in Packaging are momentarily distorted by volumes returning to AkzoNobel after we stepped in during their supply outage last year. It was Sherwin-Williams that had a fire. We stepped in to cover some of that volumes going back as planned, but overall Packaging is healthy. Coil was slightly down and Wood was up.

Looking ahead to Q2, we're closely monitoring trade dynamics, particularly for North America. Our Deco businesses are local for local and mostly driven by local consumer confidence and less by global trends. Our Coatings businesses are GDP driven and generally more sensitive to macro events. Let's turn to Slide 5 and talk about tariffs. We try to illustrate our business resilience by breaking down key trade flows to and from the U.S. Over the years, we deliberately localized both our procurement and production in the U.S.

We also largely run China for China and use the rest of Asia instead as an export base. Finally, we've already reduced our reliance on China as a source of raw materials for global operations. As such, China and the U.S. at AkzoNobel are largely decoupled already. And globally the vast majority of our business operates on a local for local basis, which significantly limits our direct exposure to tariff. In the U.S. we import only 2% of finished goods sold in the U.S. and only 10% of the raw materials consumed in the U.S. Everything else is local.

For this analysis, we're taking the existing 145% tariffs on China and 10% on everyone else by the U.S. and assuming the reciprocal measures against the U.S., essentially 125% from China and 10% by everybody else, taking into account both the raw material and finished good flows from the U.S. to the rest of the world. This annualized P&L impact of tariffs is anticipated at € 25 million, with finished goods to Canada and Mexico the largest contributors. The tariffs on imports to the U.S. and for both raw materials and finished goods are estimated at € 10 million EBITDA.

This is after short-term mitigation actions, which are largely already underway, but it's before any pricing actions to mitigate. So it's an indicative number just to give you a feel for the fact that these are not very material impacts at AkzoNobel, given the way we are organized. Once again we have mitigation potential beyond what you're seeing on this page. What's less predictable and likely more impactful is the broader macro effect. Changes in trade flows, consumer confidence and overall customer investments could start to influence demand patterns.

While our products don't travel much, our customers do. Taking into account as an illustration, our revenues in China that are generated on coatings that are applied to products that our customers are exporting. Essentially, product that we sell in China that goes onto customer products that are exported, you're only talking about € 50 million of sales. Once again, that aspect of things is manageable. The question mark is more the macro demand environment which will impact everybody one way or another.

In short, we've de-risked our direct exposure through localization and procurement anticipation and the immediate impact is manageable. The bigger watch out is how this uncertainty affects the broader economic environment. Moving to Slide 6 and an update on our SG&A actions. As previously mentioned, our Q1 OpEx is flat year-on-year despite last year's 8% wage increase across AkzoNobel, in addition to general inflation. This was achieved through streamlining actions. We continue to make progress on our SG&A reductions. Actually, really good progress.

We've already reduced our number of employees by 1,600 out of the 2,200 that we're targeting, meaning that we have implemented over 70% of the planned headcount reduction. There's more to come and we will deliver on our commitment of 2,200 FTE reductions and we plan to do that essentially by the middle of this year. The reduction in staffing is already delivering financial benefits even though some of the department employees have not yet left the payroll. The drop in headcount has helped drive sequential decline in total base pay which you see on the right side of the slide.

There's a further reduction of 600 roles already announced, which will more than offset the 2025 wage increase from recently completed collective labor agreement negotiations. These CLA negotiations concluded at less than half the 2024 increase, in line with current economic realities and in line with what we were targeting. This year is already mapped out and we have no doubt that we will achieve our saving targets. Maarten will now provide our Financials on Slide 7.

Maarten de Vries
CFO, AkzoNobel

Thanks Greg and good morning everybody. Organic sales were flat in the quarter. Reported revenue was down by 1%, mainly due to unfavorable foreign exchange rates. Our volumes were down 2%, mostly driven by softer performance in Deco, reflecting robust prior year comps and the 1% impact from the rebalancing of Turkey, which Greg highlighted earlier in the call. At group level, price mix of positive 2% offset the volume decline, resulting in flat organic growth. Foreign exchange movements were a 1% headwind to revenue, mainly driven by the Turkish Lira, Brazilian Real and the Argentinian Peso.

The impact from foreign exchange rates became more unfavorable as we exited the quarter, which we anticipate will contribute to further FX translation headwinds in Q2. In terms of adjusted EBITDA, Coatings delivered a solid quarter despite softer demand in North America. In Deco, lower volumes across all regions weighed on profit for the quarter. At group level, the adjusted EBITDA of € 357 million resulted in an adjusted EBITDA margin of 13.7%. While flat at constant currency versus last year, our result was ahead of expectations.

Operating working capital as a percentage of revenue was flat versus prior year at 18%. This reflects stable days inventory outstanding and a smaller sequential build into the painting season compared to the prior year. That said, we remain focused on further improvements throughout the year and still expect to finish the fiscal year around 14.5% of revenue for working capital. As expected, seasonality in our Q1 trading period resulted in negative free cash flow of € 183 million. The lower outflow from a smaller build in working capital was offset by higher cash out of € 51 million from identified items.

I think it's also important to mention that we had a higher cash out from CapEx of € 30 million in the quarter versus last year. Return on investment was lower than prior year largely due to lower trailing 12 months adjusted operating income and movements in our tax assets. Now moving to the outlook, while macroeconomic volatility continues to create an uncertain demand environment, our performance in Q1 bodes well for the rest of the year.

We remain committed to our full year guidance of adjusted EBITDA above € 1.55 billion at constant currency. We expect that the strengthening Euro will increase our FX headwind in Q2, but this will be largely a translation effect. Our long standing strategy of localized procurement and production has built agility and resilience into our business model particularly against the first order effects of the tariffs announced.

That said, we acknowledge the lack of visibility on broader demand macro trends driven by tariff uncertainty. We will mitigate this by continuing to over deliver on our efficiency measures. These actions are delivering tangible results and will support our bottom line. I'll now hand over to Kenny who will close with information about upcoming events and the Q&A session.

Kenny Chae
Head of Investor Relations, AkzoNobel

Thank you Maarten. Before we start the Q&A session, I would like to draw your attention to the upcoming events shown on Slide 10. Our AGM will be held later this week on April 25th. The ex -dividend date of our 2024 final dividend is on April 29th and the record date is April 30th followed by payment on May 7th. Finally, we will update the market on our second quarter results on July 22nd.

This concludes the formal presentation and we would be happy to address your questions. Please state your name and company when asking a question and limit the number of questions or two per person so that others can participate. Operator, please start the Q&A session.

Operator

Thank you. As a reminder to ask a question, please press Star one on your telephone keypad. First question comes from Thomas Wrigglesworth at Morgan Stanley. Please go ahead.

Thomas Wrigglesworth
Analyst, Morgan Stanley

Morning everybody. Thanks for the presentation. My two questions, the first is really on net pricing. On the pricing side of net pricing, you know, is the 2% that we've seen in 1Q, is that a full contribution or is the exit rate suggesting that there might be more pricing to come through the course of the year? And then on the costs, the raw side, you said low single digits, I think at the full year results, is that picture changing for you? Given the lower oil price, how do you think that will play out from a net pricing perspective on a full year basis at this point?

My second question is around the Southeast Asian strategic review. We've seen some deals being pulled because of market uncertainty, obviously not necessarily in the same geography as your strategic review. Is there any changes there or is there potential for delay or any risks associated with any potential transaction? Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks, Thomas. Taking them one by one. Net pricing. We have price increases planned for beyond Q1. Later in the year, if you think to how the pricing increases happen in our various businesses in Europe, for example, in Deco, you have to notify the price increases. It leads to a discussion and that discussion leads to an implementation timing which rarely happens before the end of Q1. There is more pricing to come from that perspective. In other businesses we review our prices more than once in a year. We plan to continue increasing pricing throughout the year.

Therefore Q1 is not the end of that story. The raw material basket, as you said, oil prices are down. About half our basket is correlated to oil. Raw materials are complicated these days though, because the world is de-globalizing to a certain extent. You're at risk of having parts of the world like Asia where you'll have overcapacity and dropping prices, and parts of the world like potentially Europe or the U.S. where there might be a different effect. Overall, we do think that the raw material environment will be more beneficial to us for the full year than originally planned.

It's too early to put a number on things and we're pretty much locked in for the Q2 raw material prices already and part of Q3. If there is a positive effect, that effect will happen later in the year, like the second part of Q3 and into Q4 essentially. South Asia, we have ongoing discussions. It's been, I think, well covered in the Indian press. These are dynamic discussions and our focus is on finding the best outcome for AkzoNobel and for our business locally. We do not have anything to report on this at this point, but discussions are continuing. Did I answer your questions, Thomas?

Thomas Wrigglesworth
Analyst, Morgan Stanley

Yeah. Thank you very much. Very helpful.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks.

Operator

Thank you. Our next question is from Laurent Favre at BNP Paribas. Please go ahead.

Laurent Favre
Analyst, BNP Paribas

Yes, good morning. I understand you do not want to give a guidance, a specific guidance for Q2, but I was wondering if you could talk about the big businesses in terms of volumes and what you are seeing and if there was any sign of pre buying ahead of all the tariff activity. That is question one. And then second question, if I can press you on India, you have told us before that you would be disappointed if you did not announce a deal before the end of Q2. I was wondering if this statement is still valid. Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks, Laurent. India, our timing is still to be able to come to a conclusion in Q2, so that has not changed. Once again, discussions are active, they are dynamic. The world is an uncertain place. You know, this is largely an India for India business and India is a healthy economy with really good prospects. I do not see that our plans should change in any way. Pre buying. There are no signs of pre buying linked to tariffs. There is actually no change in our volume patterns to date. I looked earlier today, I looked at our volumes in April and it is in line with last year.

There have not been visible signs of the market correcting volumes for tariffs, either by accelerating purchases or by decreasing the level of spend. There is a little bit of nervousness in the market and otherwise the stuff that is driving our performance. It's, you know, I would refer back to Slide 3. It is where we talk about the segments and what has been soft to date is vehicle refinish and automotive. Automotive is not very significant for us, but vehicle refinish is, you know, it's a high margin business. That has been soft since the summer of last year in the U.S. and in Europe.

Otherwise, there have been some fairly pleasant surprises, like Deco China, which started picking up, but pluses, minuses, as you saw, our volumes are essentially flat in coatings and they are slightly down in Deco, but not by much. Once again, we're not seeing a change to those trading patterns in Q2 at this point, but we're only talking like three weeks in. We do wish for a more stable macroeconomic environment, but we'll focus on what's within our control. Laurent, any follow up on this?

Laurent Favre
Analyst, BNP Paribas

That's very clear. Thank you.

Operator

Our next question is from Christian Faitz at Kepler Cheuvreux. Please go ahead.

Christian Faitz
Analyst, Kepler Cheuvreux

Yes, good morning everyone. Two questions, please. Thanks for flagging the potential tariff impacts in your presentation. If I look at another effect of Trump politics, Europe possibly having to put some money into its own hands and reinventing, rebuilding itself, would you see your activities benefiting from this?

Being well aware that it's hard to put a number and timeline on this. Then second, coming back to M&A, but this time more globally, could you possibly give us any update on your discussions with BASF's Coatings activities being on the block? I'm well aware, I'm not asking this for the first time, but time is progressing and BASF has flagged the communication during Q2. Thanks very much.

Maarten de Vries
CFO, AkzoNobel

Let me start with the question on Europe. I would say it's too early to tell, but if you take a step back, structurally, the investments which are deployed in Europe, like infrastructure in Germany or in defense, of course, structurally is a plus for us. I would say this is still too early to tell how this will pan out. For sure this is not something which we see coming through for this year. On your question on other M&A, I mean, for now, let's be clear that we are focusing on executing our agenda for 2025.

Our agenda is very much focused on the efficiency measures we are taking as a company with our SG&A program and our initial efficiency programs, but also with the portfolio review which we do in South Asia. Just to reconfirm that, that is our focus right now.

Christian Faitz
Analyst, Kepler Cheuvreux

Okay, thanks very much.

Operator

The next question comes from Tony Jones at Redburn. Please go ahead.

Tony Jones
Analyst, Redburn

Everybody, g ood morning. I've got two questions left. Greg, you called out the uncertainty on indirect tariffs or the indirect impact from tariffs. Do you have a plan or any thoughts about what you can do if we do head into some sort of prolonged recession? My second question, something we've not really talked about for a while, but can you update us on the raw material SKU reduction program and potential for gains, cost gains and working capital? Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks, Tony. I'll start with the second one, the raw material SKU reduction as you're highlighting something that we've been talking about for a few years, which is to simplify and rationalize our raw material basket so that we have more industrial agility and we've made really good progress on that. This is actually what's enabling the closures that we're making because you can't really close plants and shift the volume elsewhere if you haven't rationalized the raw material basket.

As much as we haven't reported on specific numbers and metrics, the five-plus closures that we are planning to announce this year is a good indication of the fact that this is progressing according to plan and then the indirect impact of the tariffs, if any. You know, essentially if there's a prolonged recession, as you said.

We are already engaged in an efficiency drive which is tackling our cost base and I think it is really a case of amplifying some of those measures if we have to. That is already a muscle that is getting a lot of exercise at AkzoNobel these days. We are well positioned to double down if we have to. Tony, did I answer your questions?

Tony Jones
Analyst, Redburn

Thank you. Yes, that's very helpful. Thanks very much.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks.

Operator

Our next question is from Georgina Fraser at Goldman Sachs. Please go ahead.

Georgina Fraser
Analyst, Goldman Sachs

Hi, good morning everyone. Thank you for taking my questions. I've got two left. The first is Greg, could you talk about how the organization is responding to the cost restructuring and industrial efficiency measures that you're putting. It seems like there's some quite quick activity going on the headcount reduction side. So I'd just like to hear a bit more about how the organization is feeling about it. The second question is we've highlighted several times on this call the risk to demand.

Given the macro backdrop, why has AkzoNobel maintained its expectations for flat to low single digit volume growth this year? Given that and given you came in with weaker volumes in Q1 and that you have also said on this call that Marine and Protective, which was very strong, should be normalizing over the course of the year. We'd love to hear your thoughts on that. Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thank you. The efficiency measures, the cost reduction. Look, this is not the first time we do this at AkzoNobel, but I think it's probably the fastest. If you think back, we announced SG&A measures. I think it was like on the 24th of September and we're already north of 70% done on those measures. I think what you have to do wh en you start cutting, you have to do it fairly and you have to do it quickly. I think we've been doing both.

So I spend a lot of time communicating and going around the business and talking to people and actually also engaging with our social partners and everybody understands why we're doing this. We're not tackling things that people were not aware of. That functional heaviness that we had is not a surprise for anybody. It's painful for people individually and we make sure that we support them and we treat everybody fairly. It's well understood by the organization and seen as needed and positive for experts.

As long as we move swiftly, I think that is not going to break our momentum in any way and if anything it reminds everybody in the company that we are serious about our performance targets and that we will push hard to achieve them. Maarten, you want to take the demand question?

Maarten de Vries
CFO, AkzoNobel

Yeah. Georgina, I mean maybe a few remarks. First of all on Q1, I like still to reiterate that we came much in line and in fact a little bit better from in first our expectations, our internal expectations on volumes because underlying it's a minus 1% if you take into account the whole phasing throughout the year of our Turkey's business going forward. Yes, there is uncertainty as we have indicated, demand uncertainty but it's very hard to tell at this moment. We are sticking to our guns and that is very much focused on the efficiency measures we are taking and we take it from there.

At this moment no reason to deviate from our plans, and if there would be some volume softness, we need to make sure that we cover that and double down, as Greg earlier said, on other measures.

Georgina Fraser
Analyst, Goldman Sachs

Okay, thank you very much. Just thinking about the comparable waste that you have into the coming quarters, could you talk about how that fares for China, given you said that you're seeing an inflection there and then anything that you might want to add on some of the other end markets, like how are we trending into the second quarter? I think you did answer in response to Laurent's question earlier, but a bit more specifics would be really helpful for us trying to figure out this 2Q. Thank you.

Maarten de Vries
CFO, AkzoNobel

Yeah. If you refer to China and we made comments on China, that comment then we've seen China developing in fact better than expected in the first quarter. We'll see how that trend will evolve in Q2 and beyond, beyond Q2. Overall, again the trend which we saw in Q1 bodes well for how we see that going forward. Let's wait and see how that evolves.

Grégoire Poux-Guillaume
CEO, AkzoNobel

What's fascinating about China, and I think it almost surprised us to some extent when we looked into it, is that even on the coating side, on the Deco side, it's clearly, it's local for local, it's about local consumption. On the coating side we knew we weren't exporting our products from China, but when we assessed how much of our coatings went on products that our customers themselves were exporting, we found that even on the coating side we're really driven by domestic consumption. If you look at what's happening in the world right now, clearly China feels under fire sale to some extent. The signs are that they're countering by stimulating domestic consumption and the domestic economy and that directly correlates, I'm sorry, to AkzoNobel performance.

If you look at our comps for the rest of the year, our comps in China and Deco were pretty soft. In Coatings the business was doing well last year and therefore these are healthier comps, but in Deco they were rather easy comps for the rest of the year or at least from the middle of Q2 onwards, then the rest of the world. Marine Protective, once again in Marine there's backlogs at customers, shipyards are full for the next few years pretty much whatever happens. Those volumes are locked in. Protective, there's some infrastructure spend in different countries and that helps. On the Protective side, vehicle refinish is soft and does not show any signs of picking up for the time being. Automotive is going to be depressed, I would think, for the rest of the year.

Powder is the mixture of a bunch of end segments and powder as a market I think will probably be down for the year. AkzoNobel once again is gaining market share based on technology differentiation and service differentiation too. To be clear, what else am I forgetting? The industrial coating businesses, packaging and coil, it's probably something to keep an eye on as we look at GDP development around the world. The point I'm trying to make is that 40% of AkzoNobel is Decorative and Decorative is really local consumer confidence driven. If you take the other 60%, quite a few of these businesses have some level of volume protection whether you're calling customer backlogs for Marine or some element of local demand that I illustrated talking about the other segments. We're not immune to global demand by any stretch of imagination.

We do not see signs of lower trading at this point and as Maarten said, it is too early to conclude either way and it will be a debate between volumes and costs essentially. We are more than ready for that debate because we are already pushing hard and improving that trade-off. Georgina, I hope that answers.

Georgina Fraser
Analyst, Goldman Sachs

That does. Thank you so much for the details.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thanks.

Operator

As a reminder, for any further questions, please press star 1 on your telephone keypad. Our next question is from Peter Clark at Bernstein - Societe Generale Group. Please go ahead.

Peter Clark
Analyst, Bernstein - Societe Generale Group

Yes, good morning everyone. Sorry I had tech issues so I came in on the Q&A session but I know you were pointing at Marine and Protective normalizing. I heard that comment and I'm just wondering particularly on the Protective side in North America, because I think the Oil and Gas business is a very profitable niche for you there. You're obviously seeing nothing yet but just your expectation on that sort of business as you see it today.

Going back to the Deco business in the second quarter of last year, of course you took this awful thing thump in Western Europe with the weather and the U.K. trade I think was not great and a lot of the high margin trade was not great. I am assuming in Deco, whatever happens particularly helps with the cost cutting. Given that thump you took last year, you are pretty optimistic you can drive that business ahead in the second quarter. Thank you.

Maarten de Vries
CFO, AkzoNobel

Yeah, maybe start, Peter, with your first question on MPY. I do want to confirm your point that indeed we see a healthy positive trend in Protective on the back of new projects and investments in Oil and Gas. Yes, that is a confirmation. On Deco EMEA, I mean, let's not try to predict the weather here for the second quarter. But overall, As Greg also mentioned, so far so good. Q2 is always a very important quarter from a seasonality perspective and so far trends are in line with last year as we mentioned earlier.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Maybe, Peter, to build on what Maarten said, because your comment on Protective is Oil and Gas is a profitable niche for us, if we can call it a niche, and AkzoNobel has a strong position. I guess you're asking, with oil prices falling, will that mean that we're expecting a slowdown in Protective? I think for the Oil and Gas segments, if lower prices persist, then you're probably looking at lower investments. If you look at last year, our performance in the U.S. in Protective was, we underperformed in the U.S. last year. We're rebounding from that perspective and therefore there's probably a negative for the market, but a positive in terms of our momentum. I don't know whether they balance out, but at least there is some sort of balancing effect.

The further point I would make is that AkzoNobel historically has, I mean in the last decade AkzoNobel had made the choice of focusing in Protective, particularly on Oil and Gas at the expense at times of infrastructure. We rebalanced that. In the last two years we invested heavily in upgrading our product range in passive fire protection. Essentially all the more infra driven elements are Protective and that is leading to rebalancing of the segments. Yes, Oil and Gas is still important, but we are no longer an Oil and Gas robust shop in Protective. I agree with you that this is something to keep an eye on with probably a positive on infra and a negative on Oil and Gas. Given these various effects that I have mentioned, it is not something that we are nervous about at this point.

Peter Clark
Analyst, Bernstein - Societe Generale Group

Got it. Thanks for the detail. Just to check, EMEA Deco was really thumped in June, wasn't it? It was the end of the second quarter last year.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Yeah, I think it was. I think it was that. Yeah, it was about the second half of the second quarter where in the high season it rained a lot and volumes were sluggish overall.

Maarten de Vries
CFO, AkzoNobel

That's correct, Peter.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Yeah, it's a, it's a sunny week in Amsterdam, so we're feeling good right now. You know, our ability to predict the weather probably doesn't extend far beyond like looking out the window right now, but in Amsterdam at least I feel good.

Peter Clark
Analyst, Bernstein - Societe Generale Group

Got it. Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thank you.

Operator

Our next question is from Stefano Toffano at ABN AMRO and ODDO BHF, please go ahead.

Stefano Toffano
Analyst, ABN AMRO and ODDO BHF

Yes. Good morning everybody. Two questions remaining from my side. I hope I don't ask them again. I had some technical issues as well. The first one is I might have missed it, but can you quantify the impact of the restructuring efforts in Q1? Just from my understanding. And the second one, I know it might be a little bit too early to quantify the impact on the oil price, but if you can give us a little bit of an indication if oil prices would remain as on the levels that they are now, what will that mean for H2? Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

I'll take the second one. Maarten will take the first one, the second one on oil prices. About half of our raw material basket is correlated to oil prices. Lower oil prices means lower raw material cost to us. As I said earlier, I alluded to earlier in this conversation, it's not a Q2 effect and largely not even a Q3 effect because we lock up prices ahead of time and we have longer supply chains.

Our supply chains extend from a month in China to five months in Europe. If lower oil prices persist, you'll see a comparatively favorable impact on raw materials in Q4. Q4 is a smaller quarter for us and Q2 is already spoken for and as is Q2 to some extent. Q3 to some extent. It is an effect, but it's not an effect that you'll see in our numbers tomorrow. Maarten, you want to take the Q1 restructuring.

Maarten de Vries
CFO, AkzoNobel

I assume you are asking for the impact from restructuring in terms of P&L and cash. Our identified items in the first quarter was € 72 million if I have it right. From a cash out it was € 51 million. We have clearly commented, and that's more important, that for the full year it is a total of identified items of € 220 million and also a cash out of € 220 million, of which from a cash out perspective, it will be more phased in the first half because of our SG&A actions which we talked about earlier are very much front end loaded in the year as we execute the FTE reductions which are mostly done by mid this year. I hope this helps.

Operator

Yes, thank you. Our next question is from Jaideep Pandya from On Field Investment Research. Please go ahead.

Jaideep Pandya
Analyst, On Field Investment Research

Thank you. Two questions. Firstly on the sort of M&A landscape, but just stepping a bit outside the paint and coating basket. Greg, you know, given your background, you know, is not like a, you know, old school traditional coatings guy. You came to AkzoNobel relatively, in relatively recent years. Do you see opportunity on the more lighter side building and constructions industry for AkzoNobel to venture into maybe adhesives, sealants or any alternative technology which could be bolted on to the distribution network that you guys have, especially in the US or maybe even in Europe? That's my first question. Second question is around the industrial footprint plant. Could you give us some indication of what is the current utilization of your big factories in Europe?

You know, on paper, if volumes don't go up, what would that look like once you rejig the factory footprint? Also tied to this, how have the, you know, service levels improved? Because I remember, you know, in the past there were some issues with fulfilling customer orders. Has that KPI improved meaningfully in recent quarters? Thanks a lot.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Yeah, thanks a lot. Good questions. I'll take the second one and I'll move back to the first one. The second one is, yes, our service levels are very good now. Are our capacity utilization progressing in the direction that we targeted? Let me try to be more specific here. In Deco Europe, about two years ago, our capacity utilization was around. It was in the mid-50s, call it 55% mid-50s. We said that we'd be closing some factories, we'd be rationalizing our footprint, and our ambition was to run our Deco Europe assets in the mid to high 70s. In terms of capacity utilization, we don't aim to be higher because Deco is a seasonal business and it's not a high fixed manufacturing cost business.

Essentially, if you try to operate at much higher capacity utilization, essentially you're saving a little bit of fixed manufacturing cost at the expense of a lot of working capital costs because you have to build inventories ahead of the season to compensate for the fact that you don't have additional capacity. Kind of, you know, mid to high 70s in terms of capacity utilization for Deco Europe is where we need to be. The plan that we're executing gets us there, and it's going well. We're confident that we'll be at the levels that we aim to be at as we complete the plan at the end of next year.

If anything happened in the market that made us need to do more, we know how to do it because we're in the process of doing this energetically. You can imagine that that always gives you additional ideas. So far, so good from that perspective. The service levels, once again, they're in the 90s, which is pretty much more than what we need for businesses that sometimes have distribution in the value chain. We also have the channels that are holding stocks. We don't need to be at a higher level of service. It would be expensive and it wouldn't pay off dividends. In terms of performance, we're exactly where we need to be. That's what we fixed in the last two years. We've been operating at a high level since the summer of last year.

If you remember, we had a Q2 miss last year where the market slowed down and we were still adding costs, operating costs, because we were in the process of fixing these service level issues. As we fixed them, we started taking people out and taking cost out. This is what you're continuing to see and you'll continue to see throughout this year. All good on that front. Once again, if we need to do more for market related reasons, we know how to and we already have ideas. Your M&A question Maarten already answered. To a large extent, we're focusing on our portfolio rationalization, South Asia, we're focusing on our self help measures becoming increasingly more cost competitive. We're not focusing on anything else and particularly not focusing into getting into segments that we're not already present in.

Adhesives and sealants, they do make sense for coating companies, for cleaning coating companies. We are not going to be making acquisitions in these areas. You could always do something through a partnership where you are, I do not know, using Akzo's distribution to commercialize somebody else's adhesives and sealants or vice versa. We are not going to do it by acquisitions. That is not where our focus is right now. Hopefully that answered your questions.

Jaideep Pandya
Analyst, On Field Investment Research

Thank you. Yeah, thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thank you.

Operator

Our next question is from Ranulf Orr at Citigroup. Please go ahead.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Hi. M orning. Just one left from me. I think you probably answered it mostly in the last question, but I was just thinking in relation to the tariffs, are you sort of reevaluating any of your plant closures or any sort of risk that these are delayed or cancelled? Maybe just a bit more broadly, any additional details on the plans you might be making to respond to this new tariff world order would be very helpful. Thank you.

We're not reevaluating any of our plant closures. They will all happen. You know, we've made a conscious effort to localize and we've actually accelerated localization in the last few years. We've also made a conscious effort to de-risk our procurement flows. We're in a pretty good spot at this point from that perspective. All of the plants that we're closing are plants that we can function without. Therefore, there isn't any logic for us to hold back a plan to say, for example, we're closing a plant in this market and there's a tariff wall and therefore we might need to have local production and therefore we shouldn't close. There's really none of that. That plan is going to be executed as is. The question is not of doing less, it's a question of doing more.

That will be dictated by market conditions. Was there anything else that we need to answer in that question? Did I miss any part of your question or did I answer it? No.

Ranulf Orr
Analyst, Citigroup

That's great. Thank you.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Thank you.

Operator

The next question is from Chetan Udeshi, J.P. Morgan. Please go ahead.

Chetan Udeshi
Analyst, J.P. Morgan

Yeah, hi. Thanks. And morning all. I was just wondering and maybe apologies if this was covered, but can you give us a sense of how much of your €170 million cost savings already came through in Q1? And apologies again if this was taken already. The second question was just looking at price mix, you know, it was up 2%. You know, we've had debate on AkzoNobel over the last few years, myself included, you know, where we've been more, let's say, you know, circumspect on the pricing power in the business. And I remember Greg, you know, at some point in Q1 you talked about, you know, typically your pricing increases come through in Q2, but seeing some of that has already come through in Q1.

Just curious, in terms of how you see the pricing in the business across divisions, anything that we should be aware about as we look about or think about second quarter? Yeah, that's it. Thank you.

Maarten de Vries
CFO, AkzoNobel

Just on the first question, I mean we are executing per plan and that is also visible in Q1, as we've said, € 170 million is our gross savings and the net is € 70 million. The great thing is that on the SG&A plan you've seen the reductions and you've also seen that we have basically in Q1 fully offset the 8% wage inflation and we also start to see savings coming in from the Industrial Excellence plan. In that respect we are in line with the plan. As we earlier said as well, the savings are ramping up throughout the year because we've always said that it will be more back end loaded as we are implementing these actions.

Operator

Thank you. At this time we have no further questions on the line and I will hand back to Greg for closing remarks.

Grégoire Poux-Guillaume
CEO, AkzoNobel

Yeah, I think it's been an hour so you guys are busy so we'll close this call. Look, a solid Q1 points I would make is that the world's an uncertain place, but our model is de-risked. Once again we can deliver products and we can control our cost and we can do that in an effective manner as you saw in this presentation, even before we take pricing measures. I think from that perspective, AkzoNobel is a fairly resilient model in this current environment. The part that we can't protect ourselves against is impacts on global demand, which, once again, the rising or the lowering tide will impact everybody. We are engaged in an overall direction or exercise of cost efficiency. If we have to step up those efforts, we will step up those efforts.

We report in euros, and the euro has gotten stronger. There is an FX translation. Once again, it is translation, not transaction, because that model is naturally hedged and de-risked and local. Those are the parameters that we point to. Beyond that, we thank you for your time today and look forward to speaking to you soon again. Thank you.

Operator

This concludes today's call. Thank you all very much for joining. You may now disconnect.

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