Good morning, thank you for joining JDE Peet's half-year 2023 earnings call. My name is Marion McCarthy, I will be your operator for the call. For the duration of the presentation, all participants will be in a listen-only mode, the conference is being recorded. Following the presentation, there will be an opportunity to ask questions. If you do have a question, please press star one on your telephone keypad. If you wish to withdraw your question, you may do so by pressing star two to cancel. At this time, I would like to turn the conference over to our first speaker, Robin Jansen, Director, Investor Relations for JDE Peet's. Please go ahead.
Thank you, Marion. Good morning, everyone, and welcome to JDE Peet's earnings call related to our financial performance for the first half year of 2023. With me are Fabien Simon, CEO, and Scott Gray, CFO. In a moment, Fabien will take you through the operational and financial highlights related to our first half year business performance, and we'll update you on our outlook for full year 2023. After that, Scott will tell you more about the financial performance in the first half, and after that, we will be happy to answer your questions. Our press release was published at 7:00 A.M. CET this morning. The release, as well as the slide deck related to this call, are also available for download from the investors section on our website.
A full transcript of this conference call will also be made available in that same section on our website as soon as possible after this call. Before I hand over to Fabien, I'd like to direct your attention to the disclaimer regarding non-IFRS measures and forward-looking statements on slide three. We would kindly like to ask you to read this information carefully. With that, I gladly hand over the call to you, Fabien.
Thank you, Robin. Welcome, thank you everyone for joining the call today. Looking back at the first half of 2023, I believe that we delivered a satisfactory set of results. In a context where the business environment very much reflected a continuation of the second half of 2022, with both inflation and a post-pandemic transition with consumers spending less time in home, our financial results are showing a meaningful improvement compared to H2 on both volume mix and adjusted EBIT. Additionally, we are very encouraged to report that the transformation we initiated two and a half years ago is bearing fruit, with now market share outperformance of JDE Peet's in the coffee category globally.
Delivering this at a time of historical cost inflations and where we made the difficult choices to lead on pricing, I think is a testament to the strength of our portfolio and of our pure player competitive advantage. Here, I would like to take the opportunity to thank our teams across the globe for their passion, dedications, and drive to make this solid set of results possible. It is important to say that we are and will remain humble as we want to perform and create value for the long term, and we are conscious that some areas are not at the standard level we have set for ourselves, such as the pace of recovery of our European performance.
In H1, we delivered on organic sales growth of 3.5%, driven by strong growth in our premium product portfolio, in away from home, in e-commerce, in the US, and overall in the emerging markets. We saw a moderate decline in volume mix, while pricing was up 6.8% in H1 on the back of 16% pricing already taken last year. The volume mix decline is caused by Europe, where we did see improvement versus H2 of last year, but the recovery progressed somewhat slower than expected. Our disciplined approach to pricing, cost control, and mix management increased our absolute growth profit. This helped to absorb our, as a part of our advertising spend that increased at a high single digit level, which is a much lower level than last year.
I think this reflects on inflection points on the investment preset, as we now have our spend higher than the 2019 level, which is where we want it to be and where we need it to be. As a result, our adjusted EBIT declined by 3%. In the first half, we also saw the anticipated normalization of our working capital coming through. However, our net leverage remained well below 3x . I will come back a bit later on the market share development, but wanted to highlight here three key geographic topics we communicated over the semester. First, in a category with increasingly blurring channels, we are replicating our global model by moving to an integrated omni-channel organizations in Europe. This will drive simplicity, efficiency, and is a reconfirmation of our commitment to leverage on away from home as a channel of brand building.
Second, in Russia, after the first step we took in 2022, right at the start of the war in Ukraine, we are now transitioning to a local portfolio that we expect to be completed by the end of the year. Finally, we are excited with the prospect to expand further in emerging markets with the intended acquisition of Maratá Coffee and Tea that we announced a week ago. Here as well, I will come back to both Russia and Maratá in a few slides. Let me now go to the next slide, slide six, and provide a bit more color on our top line performance. As I alluded to earlier, and besides the ongoing discipline on pricing across all geographies, H1 witnessed another step of transitions post COVID-19.
Globally, the industry reported about 4% volume decline in in-home consumptions and further traffic again, in away from home. In other words, consumers do not drink less coffee and tea when at home, but are just spending less time at home versus last year. Our revenue per channel is reflecting this trend, with away from home growing almost double-digit and now back to pre-COVID level in absolute, while our in-home organic sales growth was 2%. Outside Europe, we compensated the in-home category decline with market share gains, which explain why three out of our four segments reported revenue growth between 5% and 10%. It is worth noting that globally, we grew aluminum capsule, which is always an attention point from this audience, at double-digit level, with solid mid-single-digit volume growth.
Similarly, our e-commerce momentum continues with, for example, over 30% growth in DTC. We believe that the H1, in H1, we see the inflection point of the post-COVID transition that started in 2022, and as such, explain why we are anticipating some growth acceleration in the second part of the year. Before putting back our H1 in light of our strategic priorities and with more detail on key regions, I would like to share how we see cost inflation evolving. Although many could have hoped that this year would show a meaningful reversal in inflation, the first six months have clearly shown that this is still a meaningful reality we have to deal with in 2023.
After two years of elevated level of inflation, as high as 30% of COGS in 2022, we again had to deal with a double-digit level of inflation in H1. Besides high green coffee prices, we are witnessing a spillover of inflation into packaging, salaries, and services. Lately, on the coffee commodity side, in front of some softening of Arabica prices, the market for Robusta is now trading around a 15-year high level, and the cost premium for responsibly sourced coffee is increasing double digits. Net-net, we are expecting now a high single digit COGS inflation for the full year. As we demonstrated since 2021, we will be disciplined on how to manage inflations. Further cost inflations will mean further pricing going forward, basically more modest as we are entering into this inflation.
Let's now go to the next slide and have a look at the three strategic imperatives that we are focusing on. As part of building a unique and stronger pure player, one of our objectives is to become more global from a legacy anchor of the European business. In H1, Europe represented 57% of total revenue, from 70% in 2019. Let me provide here a couple of examples of what we are doing on this front. First, and this is key to me, we focus on building quality market shares as opposed to buying short-term market share. To do so, we have reset how much and where we invest in brands, in innovations, in capabilities, and in sustainability.
We are building new growth pools in the U.S. and Greater China, as well as in some selective emerging markets that are all together growing at a much faster pace than Europe. Next, to the organic way, acquisition can accelerate the transition as well. Here, the intended acquisition of Maratá in Brazil is an excellent example of becoming even less dependent to Europe. In a more fragmented world, global development can also lead to local adjustment, like in Russia. Transitioning to a local portfolio will lower our overall exposure there on both top line and bottom. Additionally, in a world where the use of distinct channels by customers and consumer is blurring, where consumer facing and relationship is key, we have to adjust, and we are doing it at pace.
At the end of H1, 40% of our media spend is digital, and I am very pleased with the acceleration of our e-commerce capabilities and performance, visible with our revenue growing multiple times faster than offline. We had to adjust our organization in Europe as well, in a similar way as in our other regions, to leverage our brands on wherever consumer goes, and that transition is well on their way and is expected to be completed by the beginning of Q4. Third, we have to play our part to embed and ensure an inclusive ecosystem, as this is the only way to guarantee sustainable value creation over time. We came from far, with not much agenda other than a long-term intention in the past. Now I am proud to get ESG embedded throughout the organizations and now visible into our innovation pipeline and brand meaning.
Next to that, we acknowledge that it is important for equity and debt holders to get visibility on where company stands on ESG. Here again, we made solid progress with holistic external ratings and regular updates on our progress and objectives. Let me go to the next slide and share how much our strategic focus and the disciplined execution of our plan is paying off. The slide shows the last three years' market share evolutions tracked by Nielsen in all the JDE Peet's geographies. At a time when we took the lead on pricing and when private labels are gaining momentum across geographies, we are very pleased to report a slight total market share outperformance.
With 5% compounded value retail sales growth since H1 2020, it confirms that we reshaped JDE Peet's from an historical underperformer to now growing as par, if not slightly ahead, of the attractive coffee market. I shared a few times the view that there are likely going to be two long-term global scale winner in this category, with JDE Peet's and the current global leader, that I do greatly respect because it sets high standards. There will be some moments when one will go ahead of the other and vice versa. Today, we are humbled to share that against the high-performing global coffee leader, our share performance can be very competitively benchmarked over the most recent history, as you can see on the right side.
I read in these numbers the strength of our portfolio from consumer appeal to pricing power, but as well as a result of the choices we made with a discipline in executions. I guess the next slide will reinforce that point further. On this page, you can, in a very transparent way, see JDE Peet's market share evolution per geography on the left side and per category on the right side. We have been losing shares in Europe on the back of retaliation in H2 of last year, that we are slowly rebuilding, but is not yet complete enough. In parallel, our strategic accelerations in the U.S., in APAC, and in LATAM, is more than compensated the share loss in Europe. Not only we did grow more than Europe in these regions, but as well outperformed competition there.
What we see lately in LATAM is negative share performance on the back of recent share loss in Russia of about 200 basis points last two periods, coinciding with the start of our transitions to local brand portfolio, where we noticed very aggressive competitions to get volume from us. In Europe, a good proportion of our share loss is coming from our drive to build qualitative market share and refusing to participate in value-destructing activities, especially on the roasted ground category, visible on the right-hand chart. Actually, we are focusing our resources on the highest price and higher margin category. Here again, we are very satisfied with the outcome and share gain in single serve, share gain in instant, and share gain in beans, while accepting, without any regret, share losses on some unattractive part of roasted ground.
Now, let me provide you with a bit more color on the post-COVID normalization that impacted category growth in H1. Many industry players, including ourselves, assumed that the post-COVID normalization was out of the equation by the end of 2022. However, we started to realize in the course of H1 this year, that the post-COVID normalizations, together with the focus on less consumption waste and some hunkering down by consumers, was impacting volumes in many parts of the world. In Europe, our volume were further hampered by the fact that it took longer to rebuild the distribution that we lost following the retailer negotiation at the back end of 2022. Because we continued to focus on quality market share, some volume were under pressure as we said no to unattractive promotional propositions in various European markets.
From here onwards, we believe that overall, the post-COVID normalization is now behind us. Similarly, consumers' focus on limiting spoilage and pantry loading will most likely be less significant going forward. In Europe, distribution is now restored at the end of 2022, of Q2 2023, however, more gradually than expected. What is less clear to us at this moment is whether or not there will be additional volume rebound on some promotional activities that we refuse to participate in, in H1. Saying differently, if the requirements remain similar and players accepting to entertain what we consider pure volume gameplay, we will not get volume back, as we will continue to prioritize quality of market share and financial shape. Let's zoom on other regions, on other two strategic area, U.S. and Greater China.
In the U.S., Peet's continues its successful trajectory and recorded almost half a point of additional household penetration from H1 of last year in hot coffee, and is gaining share in the majority of the states on the premium segments. Additionally, and leveraging on the successful result of L'OR Barista appliance in Europe, we have initiated a new venture with a pilot launch in the U.S. market, which we hope to share more at a later stage, either this year or next year. In Greater China, we continue to roll out our successful omnichannel strategy. We do not witness slowdown there. Coffee is still at the early stage in the penetration curve, and JDE Peet's portfolio seems appealing to consumers. Our business is growing ahead of many other competitors at a high teens level in H1.
We mentioned in the past that Greater China has a potential to be one of the top five largest market for JDE Peet's. In that journey, H1 marked a nice milestone, with Greater China joining the top 10 market for the first time of JDE Peet's in revenue. We also continue to expand in emerging markets through inorganic initiatives, as you can see on this chart here. Last week, we announced the intended acquisitions of Maratá's coffee and tea platform in Brazil. There are many things we like about Brazil. It offers an attractive macroeconomic landscape. It is the largest coffee market in the world, based on the number of cups consumed, and a market that we do know pretty well with our nationwide leading coffee brand, Pilão.
Within this attractive market, Maratá is a number two player in the North, Northeast regions, and generate on a three-year average, more than BRL 1.1 billion of net sales per year. This acquisition would represent a complementary propositions to our existing business in Brazil, which is mainly centered around the southern region. It will also allow us to serve more cups around a full range of price points in a market that will offer a reservoir of premiumization over time. As a result, the acquisitions offer long-term value creation potential with attractive revenue and cost synergies. This will come with a minimal impact on our pro forma net leverage, as Maratá is a well-run company today. That transaction is subject to be subject to regulatory approval and other customary closings conditions, and is expected to be closed in 2024.
Let's now move to the next slide, slide 14, and update you on where we stand with respect to our operation in Russia, that I mentioned a few times already. First of all, I would like to reconfirm what I shared at the Dutch Parliament hearing back in February, where we explained the three reasons why we decided, since the start of the war, to stay in Russia. First, our product, coffee and tea, are essential products for consumer, and selling coffee and tea remains fully compliant with any existing sanctions. The second reason is we have an ethical responsibility for our employees around the world, including the teams in Russia. We employ a bit more than 900 people in Russia, who have no part in this war and would be severely punished if we would shut down our business.
If we would decide to leave the country, we would face the real risk that our assets and intellectual property would be nationalized by the Russian state or given to third party in Russia. If this were to happen, valuables, manufacturing and intellectual property would, in effect, permanently benefit a person, company, or state institution in Russia. The other things we did from the start was to run our Russian business as much local for local as possible, to create as much flexibility and optionalities going forward. Following the actions we already took in 2022, we have recently moved to the next level and have started to transition to a local portfolio of brands, which resulted in a goodwill impairment of the Jacobs brand of EUR 185 million in H1.
We expect these brand transitions to be completed by the end of 2023, and anticipate that this will lead to a substantially lower sales and profit contribution from Russia in the second half of this year, like we started to noticed in May and June already. Now, before going to our outlook, I would first like to go to slide 15, to share some highlights on sustainability. I am very pleased with the continued progress we are making there on a topic which is well anchored in our growth and purpose-led strategy. I mean, let me call out a few highlights of this semester here.
Following the announced introduction of fully compostable capsules, that will be available at the beginning of next year, we lately communicated the upcoming launch of a new paper pack for our soluble coffee ranges, which is fully recyclable and is the first of its kind in the coffee market. The related SKU will generate the lowest carbon footprint within the existing range of JDE Peet's product in home, at about 17, 7, 17 grams of CO2 per service. During this semester, we also deployed carbon and packaging accounting that we introduced our Capital Markets Day in January. We published our policies on water, stewardship, and nutrition. As another testament to our progress and what we have been doing over the last 18 months, ISS increased our ESG rating and gave us Prime status, which moves us right up to the third decile in our industry.
Now before I hand over the call to Scott, I would like to update you on our outlook on the next slide. We expect the business environment to remain volatile for the remainder of 2023. Nevertheless, encouraged by our top line in the first half of the year, we continue to expect to deliver organic sales growth at the high end of our medium-term range of 3%-5% for the full year 2023, with growth acceleration and a more balanced contribution from volume mix price in the second half of the year. However, as there is uncertainty on the impact of the transition from international brands to local brands in Russia, we believe that it is more appropriate to guide our full-year organic adjusted EBIT growth in the range of low single-digit increase and low single-digit decrease.
Next to that, we expect our net leverage to remain below 3x, with a free cash flow of around EUR 400 million, post-normalization of working capital, and confirming an ongoing run rate of EUR 1 billion on 3-year average. Lastly, we continue to aim for a stable dividend. With that, I will hand over the call to Scott, and I will be back when we start the Q&A.
Thank you, Fabien. Good morning to all of you. Let's go to slide 18 to take you through the most important financial highlights of this semester. After that, I will go, as usual, into a bit more detail on our sales, Adjusted EBIT, the performances by segments, as well as our performance related to profit and cash. Then an update on the status of our balance sheet. I will finish with a quick reminder of our capital allocation priorities. Our overall organic sales growth of 3.5%, as mentioned by Fabien in his business highlights, was driven by an organic sales growth of 2.2% in home and 9% away from home.
In terms of profitability, our adjusted EBIT declined by 3% versus H1 2022 on an organic basis, which brings the four-year organic CAGR for adjusted EBIT to 1.4%. We delivered underlying earnings per share of EUR 0.85. When it comes to cash and debt, we generated EUR 14 million of free cash flow, and our net leverage stood at 2.8x . Let's now move to slide 19 to take a closer look at our sales. As Fabien already mentioned, our organic sales growth of 3.5% was driven by continued strong pricing of 6.8% as we continue to pass through the necessary pricing for the continued inflation, while volume mix declined by 3.3% as positive volume mix growth in LAMEA, Peet's, and APAC was offset by volume mix decline in Europe.
The negative FX impact of 1.6% was mainly driven by the depreciation of our main currencies versus the euro, such as the Turkish lira, the British pound, and the Russian ruble, which together with a minor change in scope, increased our sales by 2.4% to EUR 3,988,000,000 on a reported basis. Let's now flip to slide 20 to have a look at our sales performance by geography, channel, brand, and category. Developed markets delivered 1.7%, while emerging markets grew by almost 10% organically. Channel-wise, our in-home channels grew sales by 2.2%, while our away-from-home channels increased sales by 9% organically, partially reflecting a further normalization of the balance between in-home and away-from-home consumption in the aftermath of the pandemic.
To put the normalization into context, in-home is still growing organically at a four-year CAGR of almost 7%. Brand-wise, our global brands grew by 11.7%, while our regional and local brands together delivered 1.4% growth organically. When looking at sales performance from a category point of view, sales of single-serve, beans, and other premium categories, like premium instant, together increased by 6.3%, while the rest of the brand portfolio grew by 1.1% organically. Let's now go to slide 21 to look in more detail at our adjusted EBIT performance. Our organic adjusted EBIT declined by 3%. What you see in the bridge on this slide is that at total company level, we were able to increase the level of gross profit compared to last year, despite continued inflation headwinds impacting our cost of goods sold.
As anticipated, total SG&A increased moderately, reflecting higher advertising investments and inflation. Fluctuations in FX decreased adjusted EBIT by 90 basis points. Changes in scope and other non-organic items decreased adjusted EBIT by 4%, resulting in a reported adjusted EBIT growth of -7.9%. On the next slide, slide 22, you see an overview of the organic sales and adjusted EBIT performance by segment. Looking at the top-line performance per segment, you can see that all four segments delivered positive organic sales growth. In three out of four segments, the organic sales growth was driven by a combination of positive volume mix and price growth. The only exception was Europe, where positive volume mix growth in the away-from-home businesses was offset by negative volume mix growth in the CPG businesses.
When it comes to profitability, the picture is a bit more mixed, with LAMEA and Peet's delivering good growth, while Europe and APAC actually saw a decline in profitability. Let's therefore now take a closer look at each segment one by one. Europe saw a sequential improvement versus H2 2022, although slower than originally anticipated. While the organic sales growth was supported by high single-digit pricing to offset ongoing inflation, this was offset by a high single-digit decline in volume mix. There are three primary reasons for the lower volume mix. First, demand in H1 last year was, on average, still elevated in the aftermath of the pandemic. This semester includes some normalization with the increased mobility. Second, it took longer to rebuild distribution with the retailers following the intense price negotiations at the back end of last year.
Third, we declined to participate in certain promotional activities in roast and ground markets, such as Germany. At the same time, strong performance was delivered by countries such as France, Switzerland, and most Eastern European markets, and by brands including L'OR, Kenco, and Pickwick. The organic adjusted EBIT decreased by 8.4% to EUR 476 million in H1 due to lower volumes, inflation on the cost basis, as well as increased marketing spend. The four-year organic adjusted EBIT growth was -4.4%. In LAMEA, organic sales growth was driven by 7% volume mix and 3% price growth, with particularly strong organic sales growth performances in countries like Ukraine, Morocco, and Mexico. Organic adjusted EBIT increased by 17.4% to EUR 125 million in H1, which reflects good operational leverage and mix.
On a four-year CAGR, the organic adjusted EBIT growth was 19%. In CPG APAC, various away-from-home businesses only started to recover from COVID-related lockdown measures in H1 of this year. As a result, positive volume mix and organic sales growth performance in most CPG businesses was partly offset by relatively soft performance in select away-from-home businesses. Overall, sales performance was geographically broad-based and supported by strong brand performances from brands including Campos, Moccona, and Super. The adjusted EBIT for CPG APAC decreased organically by 21.6% to EUR 51 million in H1 2023, primarily due to one-off costs related to a temporary supply chain disruption connected to one of our main manufacturing facilities in the region. On a four-year CAGR, the organic adjusted EBIT growth was 4.7%.
At Peet's, the away-from-home businesses continued to benefit from the ongoing rebound in away-from-home consumption, with same-store sales and ticket size up in Peet's Coffee retail stores. Peet's in-home business delivered competitive growth on the back of a high base of comparison, resulting in double-digit organic sales growth on a four-year CAGR. In China, Peet's continued to deliver strong double-digit organic sales growth. adjusted EBIT increased organically by 10.1% to EUR 67 million in H1 2023, driven by operational leverage. Based on a four-year CAGR, the organic adjusted EBIT growth at Peet's was 10.3%. Let's now take a look at our underlying profit in absolute terms and per share on the next slide, slide 23.
Our underlying earnings per share decreased by 19.6% to EUR 0.85 in the first half of 2023, caused predominantly by the fair value changes of derivatives and FX, which positively benefited the first half of 2022 and 2021. When excluding those fair value changes and FX effects, the underlying EPS actually increased by 4.6% in H1, supported by lower net finance cost and lower underlying taxes. Let me now share a bit more detail on our free cash flow and net debt developments on slide 24.
In the first half of 2023, our business delivered EUR 14 million free cash flow, which was below what the business has been delivering in the first half of the last two years, which is primarily due to the normalization of working capital that we anticipated and already called out at the start of the year during our full year 2022 results call. As we explained before, our working capital has benefited in 2021 and 2022 from historically high levels of broad-based inflation across raw material inputs, including elevated coffee prices. Next to that, inventories also increased in 2022 as a result of building higher safety stocks for business continuity and the delays in the supply chain, further benefiting payables due to the additional spend.
As the global supply chain dynamics have improved, notably in coffee, enabling us to lower safety stocks, and we have been buying less green coffee, this led to a net cash outflow from working capital as anticipated. The cash flow in the semester is a mechanical adjustment due to this normalization, as well as the lower volume in Europe over the last two semesters, while the underlying fundamentals of our superior free cash flow generation over time remain unchanged. When taking a multi-year view, as we always do, and averaging the last 12-month periods of free cash flow of the last three years, the free cash flow totals EUR 1,072,000,000 , which corresponds with a three-year average free cash flow conversion rate of 69%.
Looking at the net debt bridge on the right-hand side of this slide, it shows that our net debt position increased slightly, mainly because of the normalization of working capital, but all other lines remain as expected. On the next slide, slide 25, you see the overview of our debt and leverage evolution, which shows that our net debt and leverage has been relatively stable since year-end 2021. We finished the semester at 2.8 x net debt to Adjusted EBITDA, slightly above our optimal leverage target. As shown on slide 26, our debt has a strong maturity profile with an average maturity of four and a half years and no bonds maturing before the end of 2024.
In other words, we currently have no funding needs until the end of 2024, which positions us well in the current interest rate environment, as most of our debt is fixed rate and was executed before the rise in rates. All future maturities are below our expected three-year average free cash flow level of around EUR 1 million. Our average cost of debt is 0.5%, and none of our debt contains financial covenants. Our total liquidity remained high at EUR 2.2 billion at the end of H1 2023, consisting of a cash position of over EUR 700 million and available, committed, and fully undrawn revolving credit facilities of EUR 1.5 billion, which also does not mature until 2028. Before moving to Q&A, I'd like to briefly remind you on the next slide, slide 27, of our capital allocation priorities, which remain unchanged.
Our capital allocation framework guides us as we create long-term value. Our first capital allocation priority is to reinvest in our brands and the growth opportunities within our best business. Our second priority is to deleverage as we target an optimal leverage of around 2.5 x. Our third priority is to continue to pursue inorganic growth opportunities, but always in line with our highly selective business and financial criteria. Our fourth priority is to use excess cash to contribute to shareholder remuneration through stable dividend flows that we expect to sustainably grow over time. While our leverage is above our optimal leverage of around 2.5 x, we do not prioritize share repurchases. This brings me to the end of our prepared remarks, and with that, I will now turn it over to the operator so we can start the Q&A.
Thank you. Ladies and gentlemen, we are now ready to take your questions. If you wish to ask a question, please press star one on your telephone keypad. That's star one on your telephone keypad to ask a question. Please remember that you are limited to one question and a follow-up per round. Let's wait for the first question. We'll take the first question from Patrick Folan from Barclays. Please go ahead.
Good morning, Fabien, Scott and Robin, thanks for taking my question. My first one, just on Europe, how much more time is needed to rebuild distribution? I suppose, what is the drag from your choice to not engage in those non-competitive promotional activities? I'm just trying to understand the dynamics we should be looking to in the second half. Just more broadly on Europe, is there a timetable when we should expect market shares to get back to levels that we saw in the first half of 22, especially if there's more price increases, I mean, all the smaller price increases coming down potentially in the second half? Thank you.
Yeah, good morning, Patrick. Thank you for your, your questions. I think the I will start with the, the good news. The good news is the distribution is fully back at the end of Q2. As I've said earlier, it took us a bit more time. We really thought it would have been happening around the, around the February, March, but it was more happening around the May, June. That's why actually our market share, even on the last months, is greater than the one we have been sharing in on average, but we do not want it to play with that and be, and be very transparent. So which makes me confident that the market share will improve in H2.
Actually, we have seen, I would anticipate probably, between 1/6 of the market share, we have not yet equalized to already happened. What I don't know is, what I have been alluded to is, how much of promotional, which we don't want to participate, will still be happening in the second part of the year. It is not everywhere in Europe. It has been concentrated mostly in countries with high roasting ground weight, and sitting in particular in Germany, in the Nordics regions. We are very clear, we are not here to just show a good level of market share, but really a quality one. I just want to be transparent. It is a part I don't know.
If we look at what had been, had been happening in this story, in the past, we always came back. Is it gonna be turning exactly the same way? I think time will tell. I am absolutely reinsured that our market share, our volume mix, and our profitability in Europe, in H2, will be greater than the one of H2 of last year. This I'm absolutely sure.
Thank you.
The next question comes from Jon Cox from Kepler Cheuvreux.
Yeah, good morning, guys. A couple of questions. Sorry, one, actually. Just on Russia. You sort of said it, it looks like everybody's focused today on the fact that Russia will be the main sort of drag into H2. Can you just talk a little bit about it? Is there any more potential impairments to come? 1, if you've now written down Russia to zero, you know, either Jacobs or what else you have, because I know... I think the amount of goodwill in that LAMEA segment at the end of last year was over EUR 600 million. I think you mentioned a lot of that is Russia. Then just in terms of, you know, why don't you just deconsolidate that business or look to offload it? This is what others have done.
You've seen other companies actually have their assets seized, in Russia. I wonder if you just talk about Russia and what your thoughts are, and, you know, how-- I guess it's still around 4% or 5% of group revenue, probably lower, lower than the group, margin. Thank you.
Maybe I'll just comment on the impairment, and then I'll let Fabien add on. On the impairment, no, we don't expect further impairment at this time, because we believe we took the appropriate level of impairment. Fabien?
Yeah, maybe what I could say on Russia is what I've been trying to say during the prepared comments, is we have been, in my view, one of the few companies who have been extremely transparent from the beginning, and we said what we would do, and we did what we said we would do. I think that been very well fed back recently to us. What we have said is we want to stay in Russia because our products are, are, are essentials. We said at the same time that we have to re-fence it as much as possible. Between us, I believe that the weight of our Russian business was too big in our total portfolio, giving what's happening. You don't want to have that for long.
We want to ensure we can have optionalities. When you're having your global brands totally, I would say, isolated from a potential further exposure, I think it's, it's a great thing to have. It takes a bit of time. Why do we believe it could lead to a lower top line and bottom line is, first, we see competition is gonna take the opportunity, and we see that happening already significantly now. As well, when you change from a global, appealing international brand, it's most likely then you're gonna have some less pull from consumer.
As well, over time, the portfolio will not be able to leverage on what is a continued innovations coming from our global platforms that we roll out in our global brands, which means it will likely gonna make that a bit less relevant forward. As well, when you move to a much more local brands, we know there is much less scale efficiency benefits, which will make on top of volume, the profitability lower. It's a painful process, but I think it is the right thing to do.
What we want over time is also, we want to stay in Russia, is to have, to, to, to grow much faster, to improve profitability much faster as a priority on the remaining part of our business, which in case things will turn even more negative, we will have a much lower, a much lower impact. We are not today at a stage where we would, we would, I'm not sure what is the word you use exactly, but deconsolidate, because we still have control and ownership of this asset, and we have to follow international international rules. We are not ruling out being a bit more transparent on what will be our organic performance going forward with or without... With and, and without Russia.
Because, of course, you've noticed, how we have been, updating our, our guidance, and Russia is playing a, a significant part. When I say significant, I'm not talking about a five or 10 person difference, year-on-year. I'm taking something likely more important, which I think will make visible how much we are strengthening further our, our underlying business.
Okay, just as a follow-up then. You can confirm there's no further goodwill left on the books regarding Russia?
Mm-hmm.
It seems to be you're looking at a gradual decline. Should we be expecting maybe a, you know, a point group impact this year and another point next year and a point afterwards, and that's the way you're sort of running on a medium-term sort of thoughts about the whole process, or should it, like you say, it's gonna be actually a couple of points on group growth this year and maybe a point or two next year, and then it's done, and you're down to, you know, Russia is maybe 1% or 2% of your business?
I think there, I think we have to be open on what we know, what we don't know, I would say at this stage. What we know, when you transitions brands, it very often come with a significant impact at the moment you do it, and this is something we do now. That is why we expect most likely the biggest impact to happen in H2 and possibly some effect in H1 of next year. Beyond that, I would say time will tell, but we will expect a much lower impact than the one we will see this year. It is possible that it will be more gradual, but for sure, as we want to perform in the other part of the world, the weight of Russia overall will be lower over time.
Jon, just to clarify on the, the goodwill and the impairment there, I mean, the impairment that we took was related to the, the goodwill appropriate for the international brands that we have in Russia. As we're transitioning fully out of international brands, we took the appropriate impairment to reflect the impact on goodwill for that contribution from that market. There's no longer any goodwill associated with Russia in regards to the brand goodwill.
Okay, thank you.
The next question comes from Celine Pannuti, from J.P. Morgan
Good morning, everyone. I have a few questions on Europe, CPG. First of all, I wanted to understand, I mean, I would think that it was a double-digit volume decline for you in Europe, CPG in H1. Could you confirm that? Given what you said, would you expect to be close to flat or even positive in the second half of the year in CPG Europe volume? My second question on roast and ground is I understand your priorities to not entertain a high promotion, but I just wonder how sustainable that is. Like, at which point you will have to maybe go into that fight, or will you be happy to keep adding a lower and lower roast and ground business?
Lastly, could you update us on what's going on in the other categories, especially single-serve, how you see the market dynamic? Is the category in volume term as well, under pressure, and how, you know, consumers are moving around the different price point in what is the highest price point in coffee in Europe? Thank you.
Good morning, Celine. Let me go through the question. I hope I don't forget, I don't forget any. Talking about Europe, to be transparent, because I know we had to change our reporting between the away from home and the CPG, I don't mind to be absolutely transparent. The volume in our European business was almost double-digit decline, and that was something very visible in any recent report. Again, a significant part of that decline is really on the roast and ground. We expect a further normalization in H2. Would it be up to a positive volume in H2? It is very possible. That way is the best way I want to position it.
I don't want to disappoint, but today, as I've said, I'm, I'm, I'm quite optimistic for Europe in H2 versus, versus last year, and it may well be, in the range, of what you have been, what you have been talking about. There is a big question, you have been raising, how sustainable it is to not participate in some roast and ground, what we call volume game and not value game. I think the approach we have taking, we have taken so far is working. Look at our market share performance. Look at the sequential recovery on our EBIT margin in Europe.
If it means going forward, that the rules of the game on this promotion remain like today, I don't mind having a lower roast and ground business in Europe, and I want that to make very clear. It was a painful transition to get there, and maybe it is a reset of our business. If I look at what has been happening in this story, at the time of inflation, high inflations, on the, on coffee price, it had always happened, and most of the cases, it turned back to a more profitable activities in a more normalized price. It may happen, but today, I don't want to get our strategic priorities based on hope, but based on what we can control.
And what we can control is to not participate on activities we believe are not good for us, very good. You had a question around, around consumers. I think what we do see, on the consumer side, actually a lot of, lot of good news. The first good news is, we don't see consumer trading off coffee or tea, so they still consume it. We don't see consumer moving from a bit more expensive category to trading down to another category. When you have been anchoring your, your, your habits into one category, you like to stick to it. But what has been more visible is, again, on private label, you've seen that in the U.S., you see that in Europe.
Again, it may likely be some post-COVID adjustment as well, because if you look at the market share of private label today in U.S. and in Europe. It is still lower than what it was in 2019, so it is going up, but it's most likely some form of readjustment as well. Anyway, despite that, we are gaining market share overall, so we feel, we feel good despite that momentum from private label. We do see consumer being a bit more cautious on buying less, less big volumes, and probably because they, they go more often to stores and looking more on out-of-pocket purchase, but as well, loading much less pantries than what they have been doing in, in the past.
What's interesting is we link to the roast and ground, decline as well, is consumers are looking for lower waste. You know, in coffee, there is always this joke that the biggest consumer of roast and ground is the sink. What we hear from consumer is, while before they would have, gone through their volume through a filter and throwing away the rest, now they would more reheat, their filter, which probably is leading as well, some form of, of volume decline.
What we see, I would say, between this noise is the ongoing growth on what were the fundamental premiumization driver of the category of convenience on taste, which led to higher growth on single serve, on premium beans, on premium instant, is still there, and we are very, very pleased to be the one who is gaining disproportionate positive market share on this underlying trend while being affected on the roast and ground effects.
Thank you. The next question comes from Tom Sykes, from Deutsche Bank.
Yeah, morning, everybody. Thank you. Firstly, just on the volume mix and price, could you maybe just allude to what has been happening in mix? You mentioned there are people going to perhaps buying in smaller sizes, so has mix been more positive? Maybe you could sort of talk about mix versus H2 last year, and do you, you expect to hold on to that mix gain when volumes come back, as you have stated that you expect to in Europe? Just on the free cash flow, for argument's sake, if EBIT was flat next year, where, where would you think your free cash flow would be? Just to remind us of the normalization dynamics and how quickly you expect that to happen. Just finally on ESG costs, you mentioned the kind of increased costs of certification.
Do, do you expect ESG transition for you to be a little bit more costly over time? Is that, is that at all a drag on profitability versus expectations, please?
Yeah. Good morning, Tom. Thank you for, for your questions. On volume mix, I would say indeed, we, as we have been, I would say, very intentional on, I would say, mostly the category mix that we have been talking about from, from today's questions. It is true that there have been supported mix in H1, but I would say that has started already last year. You may recall a bit about depressed result in Europe in H2 of last year.
It was, I would say, across category, but even more started and visible on the roasting ground, which means that I more considered H1 being a new base and us going forward as we continue to premiumize, as we continue to grow in the good part of our profit pool, at geographic and category level, to still benefit from mix, from mix level. On free cash flow, I think it's too early to talk about 2024, obviously, but I want the team to be absolutely reassured that the fundamental of our free cash flow generation is totally untouched, and it is one of the very successful one in the CPG universe.
What we do have now is just a normalizations, and people who have been in coffee for a long time know it is always happening, but there is nothing linked to change on the fundamental, but so ongoing, I'm not concerned. What will be the exact level next year, you know, when you have a normalization, it's hard to see. It's starting on the 1st of Jan and finishing on the 31st of December. It's not as clear as that. As things develop, we will have to see how 2024 will be impacted. On ESG, I think thank you very much for the question on ESG, that I, I, I don't have, I think enough. For me, ESG is like growth. It is not coming for free.
I know a lot of people would like to hear that ESG is cheap and complete, and doesn't require any investment. It does. I think it is where we have been doing a lot and probably makes our number on the like for like basis stronger than what people may see, is we have been significantly stepping up our ESG investment. Our run rate investment now on ESG is about EUR 100 million per year between OpEx, CapEx, and a big part is OpEx. I believe we have been doing most of the work of what needs to be done for the future. I feel very pleased with that, but it is something we had to do, like what we had to do on resetting our marketing, our appliance and the e-commerce capabilities.
I much prefer to be in the situation where I am today with what we have done than where I was three years ago, where a lot of catch up had to be done. It doesn't mean it's gonna be free going forward, but I think most of what we had to do has been, has been happening. Just as big as a big Reminder, now 77% our coffee is responsibly sourced, and we want to go to 100%. When we were, I think, at about 13% or 17% when we started three years ago, that came with a bill. I think a good part is done by now. Now it's more probably modest, moderate investment to do ongoing basis, going forward.
Okay, many thanks.
The next question comes from Robert Jan Vos from ABN AMRO – ODDO BHF. Please go ahead.
Yes. Hi, and good morning, all. A couple of questions from my end. You already talked a lot about working capital being an important cause of the free cash flow shortfall, basically in first half. I appreciate that you didn't want to comment on next year, but is it fair to assume that there will be no further major deltas in working capital in the second half? Can you, related to this, maybe also say what your expectations are for CapEx in the second half? My second question, you talked about disinflation in the, in the, in the presentation. Of course, we already saw a materially lower contribution from prices in H1 this year compared to H2 of last year.
When I listen to your sales growth guidance, and also what you say about a more balanced, more balance between volumes and, and volume mix and price, is it fair to assume that the price contribution will drop to around 3%-4% in second half of this year? Those were my questions. Thank you.
Yeah. Maybe I'll, I'll start on your, your first couple questions. I think in regards to working capital expectations for the second half, no, we would expect it to be more stable in the second half, based upon our current assumptions here, and our normalization is more H1 focused. In terms of your, your second one, in terms of CapEx level, we would expect the CapEx level in H2 to be roughly around the same level as H1. H1 is a, is a step up versus last year, because remember, H1 last year, we had some constraints in terms of being able to source some of our equipments, given supply chain constraints, so looks like a bigger step up. But in terms of absolute spend levels, should be somewhere consistent with, with H1.
We tend to give a range on percentage of sales, which is a little bit less relevant now, but it comes more to, you know, something like 3% on that. Maybe I'll, I'll let Fabien take care.
I think, by the way, that's why I want it to be as well, very transparent, and forward looking there. When we guided EUR 400 million free cash flow per year, I think it's a, it's a reinsurance as well of some normalization happen more in H1 than coming in H2. On the inflation side, I think we said very clearly, inflation has not gone away. It is much lower than what we have been experiencing over the last 18 months-two years. It's still there, which means that we still have to do some pricing. Of course, we are comparing ourselves to periods where we were increasing by almost 16% pricing, which of course, you, you can only expect the level to be lower.
It is most likely that the H2 level will be lower than the H1 level without answering into, into much more detail on the, on your questions. We, we, we feel that we have well-managed inflations and slight more pricing is most likely necessary in light of the cost inflations we continue to see in our P&L.
That's very clear. If I can squeeze one, one more question in. What, what is the amount of the one-off costs related to the manufacturing issue in APAC?
Yeah, I don't... We're not disclosing exactly what the one-off cost is. I mean, most of that is in H1, and that factory is also not open yet, so we still have some impact on APAC in H2. Just to clarify, it's not impacting on the top line. This is really about adjusting on our supply chain, so we have costs as we have to move it from other locations.
Thank you very much.
It's the, it's the main driver of the negative EBIT in APAC region.
We know exactly what has to be done. It's well underway. It's taking a bit of time, but it's not a, a structural issue that we're going to have, but some really, one-off temporary, temporary cost increase we had.
Yeah, absolutely.
We'll take the next question from Jeremy Fialko from HSBC.
Hi, I've just got one question for you. If we look at the CPG Europe, you've had a kind of a 7% volume decline in H1 last year, followed by around 10% this year. I guess over the two years, you're looking at not far off a 20% reduction in volumes. Could you talk about what that means in terms of your kind of utilization, your cost absorption, and also what that might mean for your kind of network of manufacturing as well? Maybe that's the issue.
Yeah. Good morning, Jeremy. Yes, indeed. We have seen a volume decline now for, for about 18, 18 months from the choices that we made. Of course, it had been putting some pressure on the utilization of the factory, on the negative side, but I think we have been proving very agile to manage that very well, because you have seen the sequential improvement on our EBIT margin while continuing to invest on marketing in Europe. It's really really doing what we had to do on the mix and on the cost side. What we have been doing over, over the years, where we always see a mismatch between demand and supply, we adjust.
Maybe back to the question on selling, we will not adjust by filling in factory with volume we don't like. If we believe some of the volume will be enduring, volume lost, we will continue to act on adjusting our capacity like we have been doing over the last four years. You know, last four years, we have been closing four factories in our network. It is, it is one of the measures that we have been making, and if we have to take more, we will take more, and we will know, we will know with time. Today, it's not a, a real or significant issue, but it's something that we are monitoring very closely.
Thanks.
Thank you very much, I would now like to return the call to the speakers.
Thank you, Marion. Ladies and gentlemen, thank you very much for attending today's earnings call and for taking part in the discussion about our results. If you have any additional questions, please do not hesitate to contact the IR team. We're happy to answer your questions. Again, thank you very much and enjoy the rest of your day.
This now concludes JDE Peet's earnings call. Thank you for attending. You may now disconnect your lines.