Universal Music Group N.V. (AMS:UMG)
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Earnings Call: Q2 2023

Jul 26, 2023

Operator

Good evening, and welcome to Universal Music Group's second quarter and first half earnings call for the period ended June 30, 2023. My name is Maxine, and I'll be your conference operator today. Your speakers for today's call will be Sir Lucian Grainge, Chairman and CEO of Universal Music Group, and Boyd Muir, Executive Vice President, CFO, and President of Operations. They will be joined during Q&A by Michael Nash, UMG's Executive Vice President and Chief Digital Officer. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone pad. If you would like to withdraw your question, please press star followed by two.

Please let me remind you that management's commentary and responses to questions on today's call may include forward-looking statements, which, by their nature, are uncertain and outside of the company's control. Although these forward-looking statements are based on management's current expectations and beliefs, actual results may vary in a material way. For a discussion of some of the factors that could cause actual results to differ from expected results, please see the Risk Factors section of UMG's 2022 annual report, which is available on its website at universalmusic.com. Management's commentary will also refer to non-IFRS measures on today's call. Reconciliations are available in the interim financial review and unaudited, condensed, consolidated interim financial statements for the six-month period ended June 30, 2023, on the investor relations page of UMG's website. Thank you. Sir Lucian, you may begin your conference.

Lucian Grainge
CEO, Universal Music Group

Thank you. Good evening from Hilversum. I'm very happy to welcome you as we report another consecutive quarter of strong results for Universal Music Group. Results that are not strong only financially, but strategically and creatively as well. I'll have more to say about the creative steps our teams have been taking to drive our strategy forward, especially in the areas of streaming, artificial intelligence, and high-growth potential markets. First, a brief look at our financial results. In the second quarter, our revenue grew 9% in constant currency over last year's second quarter, and adjusted EBITDA grew 19%. Boyd will dive into the numbers in greater detail in a few minutes, but I wanted to say how proud I am of these results.

Once again, our growth came from all segments of the business: Music Publishing, Merchandising, and Recorded Music, as well as from all major revenue streams within our Recorded Music business. We're an artist-centric company. Our consistently stellar performance is directly attributable to the deep and sustaining partnerships we've formed with our artists. These partnerships with both established artists and new ones, are in place throughout the world, in developed music markets and ones with high-growth potential as well. I'd like to take a moment to share with you just a few of the numerous examples that reflect how our relationships with artists help us achieve immediate chart success, and even more critically, how those relationships can build long-term staying power. Let's start with the U.S.

For the first 6 months of this year, UMG had 7 of the top 10 albums, as well as 4 of the top 5 albums, with Morgan Wallen filling the number 1 slot. When it came to songs, UMG had 6 of the top 10, and recently, Taylor Swift became the very first woman in history to have 4 albums in the top 10 simultaneously, including this week's number 1. In the U.K., UMG artists had 6 of the top 10 albums in the first half of the year. Out of those 26 chart weeks, UMG artists held the number 1 slot for 15 of those weeks.

As further evidence of the depth and breadth of our roster, those 15 number one slots were held by 13 different UMG artists, from Metallica and U2 to Niall Horan, Lana Del Rey, Shania Twain, Sam Smith to boygenius and The Lathums, amongst others. In Japan, for the first half of the year, King & Prince was the top-selling artist, and two of the top three new artists were ours, too, including LE SSERAFIM and Travis Japan. I'll finish up this portion of my remarks by talking about our partnerships with two of today's greatest Latin music artists. We're thrilled that Karol G has partnered with Interscope Records for her future recordings, reaffirming her long-term relationship with UMG. Ever since signing with Universal Music Latin Entertainment in 2016, Karol has become an astonishing musical presence.

Currently, one of the most successful Latin female artists in the world, she's generated nearly 80 billion global music streams so far. This year, she became the first woman ever to debut at number one on the Billboard 200 with a Spanish language album. While we're talking about mega Latin superstars, Anitta has signed to Republic Records in partnership with Universal Music Latin. Nominated for Best New Artist at the 2023 Grammy Awards, she's a string of other historic making accomplishments, including the first solo Latin artist to reach number one on Spotify globally and the 2022 winner of the Best Latin Artist at the American Music Awards, MTV Video Music Awards, and MTV Europe Music Awards. These are just a handful of highlights from a long list of remarkable achievements by our artists.

In the interests of time, I'd like to shift attention to those significant strategic topics I referred to earlier. We're fiercely determined to make sure that the industry grows along with us. Creativity thrives on competition and is propelled forward by an industry in ascent. Back in January, I talked about how it was time for the streaming model to be transformed, and I outlined some of those core principles that we would use to guide our work with platforms to have them become more artist-centric. Over the last few months, we have not been idle. Far from it. Our teams have been working diligently and creatively with our platform partners to turn these principles into reality.

I'm pleased to tell you that along the way, we learned that many of the platforms actually share our desire to update the streaming model, and therefore, thereby improve the music experience they provide to their subscribers. As we all know, in recent months, two significant developments grew in prominence in our industry, adding a sense of urgency to our efforts. These are the rise of generative AI and the proliferation of fraud. I'll have more to say about AI in a minute, but the nature of both of these developments further validated our concerns about streaming's content oversupply, as we call it, and what we saw as the diminished experience for fans. Today, I'm delighted to tell you that the transformation of streaming we have envisioned has begun. Any meaningful change to the streaming model must first and foremost address the fact that today, music is undervalued.

We've long believed that streaming monetization in both developed and emerging markets has significant upside. Therefore, we obviously welcome Spotify's announcement that they will increase prices in more than 50 territories, as well as YouTube's announcement that they have raised the price of their subscription music service in the U.S. But addressing average revenue per user, or ARPU, is just one component of the artist-centric approach. First, we must ensure that real artists with real fan bases are fairly rewarded for the platform engagement they drive. Second, the platforms need to apply stricter fraud detection and enforcement systems, removing incentives for bad actors and protecting streaming royalties for legitimate artists. This includes ensuring real artists don't have their royalties diluted by noise and other content that has no meaningful engagement whatsoever from music fans.

Third, better aligning the relationship between artists and fans by promoting greater discovery and promotion of real artists. On these three critical points, Spotify shares these concerns, and as part of our newly expanded agreement, they've committed to continue to work to address them. In addition, they will be collaborating with us on deep data analysis, formally taking part in this foundational piece of our expanding artist-centric initiative. To summarize, who are the winners under this new model? Simply, real artists, by which I mean artists at all stages of their careers, who are DIY, independent, or major, who are real, actual human beings, who have real, actual fans. Who are the losers? Those devoted to gaming the system, to committing fraud, and to flooding the platform with content that music fans do not want.

There are many others in the music industry who share our firmly held principles about the value of artistry and the artist-fan relationship. I'm confident that the unique structures we've put in place and those we are working with on a number of other partners, will bring those principles to life across the streaming world. I want to stress our goal is a simple one: to promote an environment in which great music does not drown in a sea of noise, an environment in which fans can enjoy a more satisfying experience and creators of music content are more fairly compensated. Let me turn to AI. On our last call, we talked at length about generative AI. Speculation about the changes AI will bring to almost every aspect of our lives keeps growing.

As a supporter of the Human Artistry Campaign since its inception, UMG is working with the other 140 organizations in the creative industries to educate and support policymakers around the world about how to ensure AI is used at the service of creators. I also talked about the opportunities AI presents. We already employ AI in a variety of ways, identifying new audiences for our artists, optimizing the production, mixing, and mastering of recordings, and enhancing the quality of music experience, such as immersive sound. One example of how the responsible use of AI can support and enhance the creativity of our artists, labels, and songwriters, is our first-of-its-kind strategic relationship with Endel, an AI sound wellness company.

As we recently announced, under the agreement, the UMG artists using Endel's proprietary AI technology can create soundscapes from the artist's existing recordings to promote listeners' wellness, opening new commercial opportunities for our existing and growing catalog. In April, we released a new track with our partners at Hybe from their artist MIDNATT. Using Hybe's proprietary technology and with the artist's collaboration and consent, the track was simultaneously released in 6 languages: Korean, English, Japanese, Chinese, Spanish, and Vietnamese, with the goal of offering music fans the opportunity to hear the K-pop track in their own local language. It was a fascinating example of how AI can be used to help music reach global audiences and used in exciting ways. Our legal and public policy teams are actively working to bring legal clarity to responsible AI.

We want to drive smart, future-proof public policy solutions that protect artists' rights and enhance AI innovation. In fact, 2 weeks ago, our General Counsel, Jeffrey Harleston, testified before the US Senate Judiciary Subcommittee on Intellectual Property. He told the senators that AI, and this is a quote, "AI in the service of artists and creativity is a wonderful thing, but AI that uses, or worse yet, appropriates their work or their name, image, likeness, or voice without authorization is not." We'll have announcements in the very near future about how AI can unlock other commercial and creative opportunities in our business. In short, we're optimistic about AI and see it as a powerful tool in the service of artists when deployed responsibly.

Now, let me turn to the third important strategic focus I want to say a few words about, and that is expanding our presence and accelerating our growth in those music markets around the world that we see as having great potential. We are approaching this goal in three different ways. Firstly, by signing and developing local artists, just as we do in more developed music markets. Second, by partnering with local labels to produce them with global promotion, distribution, and a full suite of artist services. Thirdly, through M&A. That is the acquisition of local labels, catalog, and artist services businesses. Our most recent such transaction, announced at the end of last month, is in Thailand, where we've agreed to form a strategic partnership, of which we'll own 70%.

The transaction will instantly make UMG the second-largest player in one of the world's fastest-growing music markets and provide UMG with the scale to make an even greater impact in Thailand and outside of it as well. We're constantly on the lookout for similarly attractive M&A opportunities in high-growth potential markets. Whenever and wherever such an opportunity makes financial and strategic sense, we will pursue it. Let me close by saying that we're obviously thrilled with our results this quarter. Our excitement doesn't end there. It extends to the great music we've got on the horizon, coming from every corner of the globe, to the long-term vision we have for both UMG and the industry.

We're confident that the groundwork we are putting in place to drive strong subscription growth, to introduce new artists and genres to generations of new fans, to use artificial intelligence wisely, responsibly, and profitably, and grow our e-commerce and D2C business, and to expand our presence in high-growth markets, all our efforts will enable us to turn our long-term vision into reality for years to come. With that, I'd like to turn over to Boyd, to walk you through the financial results that we talked about just earlier in greater detail. Thank you. Over to you, Boyd.

Boyd Muir
CFO and President of Operations, Universal Music Group

Thank you, Lucian. As you heard Lucian touch upon, the second quarter has been another strong one for UMG. Revenue grew by 9% and adjusted EBITDA grew by 19% in constant currency. These results drove nearly 2 points of expansion in adjusted EBITDA margin to 21.9%. Even with the solid second quarter results and margin, we continue to encourage you to view the business over a longer-term horizon, as there will always be variability quarter to quarter. We do not expect to add this much margin in every quarter, but we remain on plan to hit our margin guidance of over 1 point of adjusted EBITDA margin expansion in 2023. In terms of the difference between EBITDA and adjusted EBITDA, we had EUR 85 million in non-cash, share-based compensation expense for the quarter.

Our EBITDA and adjusted EBITDA results also reflect EUR 24 million of cash compensation savings in the quarter, as we work towards a run rate of EUR 100 million per year, beginning in 2024. For the half year, revenue was up 9%, and adjusted EBITDA grew 16%, driving margin expansion of 1.3 percentage points to 21.6%. The first half had a total of EUR 345 million in non-cash share-based compensation expense, compared with our guidance of EUR 630 million for the year. The first half saw EUR 33 million of cash compensation savings in line with our 2023 guidance of between 60 million and 80 million in savings. Recorded Music revenue grew 11% for the quarter and 10% for the half year.

This revenue growth drove adjusted EBITDA up 16% for the first half, and adjusted EBITDA margin expanded 1.1 percentage points to 24.2% in the half. The margin expansion is a result of operating leverage, as well as the cash compensation saving associated with the equity plan. Looking further at Recorded Music, subscription revenue saw an accelerated level of growth, up 13% for the quarter. The uplift in the second quarter was a result of broad-based growth in subscribers across all major global platform partners, excuse me, as well as price increases from certain platforms. This brings subscription growth to 11.6% for the half year. Ad-supported streaming revenue grew 5% in the second quarter.

While we saw an improvement in trends at several partners and in certain countries, the results were not uniform, and we believe it is too early to call a positive turnaround in the market. Ad-supported streaming was up 2% in the half, and we are encouraged by the fact that our comps are easier in the back half of the year. Physical revenue grew 11% in the second quarter, again, helped by strong CD sales in Japan from King & Prince, as well as growth in vinyl sales. Physical revenue is up 21% for the half. Please note, physical revenue can fluctuate significantly with our release schedule. Licensing and other revenue grew 16% in the quarter, driven by neighboring rights, brand partnerships, and income from live events, and grew 13% for the first half of the year.

Also important, is that the growth was well-distributed globally, with the strongest growth in Asia and double-digit growth in Latin America as well. As you can see here, major sellers were also well-distributed geographically, included a mix of both newer and more established artists. Turning to Music Publishing. Revenue declined slightly for the quarter. This was solely the result of a previously disclosed one-time item in the prior year quarter. As we've previously discussed, as part of our 2022 change in society accounting, we booked a catch-up of EUR 98 million in Q2 2022, related to prior years. Excluding this impact, Music Publishing revenue grew 26% in the second quarter of 2023, thanks to a stronger-than-expected post-COVID recovery and performance revenue, as well as strong digital growth fueled by streaming and subscription.

For the half year, Music Publishing revenue grew 5%, or 19%, excluding the impact of the one-time catch-up. Music Publishing adjusted EBITDA grew 8% for the half, or 18%, excluding last year's EUR 17 million benefit from the one-time accrual. Also excluding the accrual, Music Publishing adjusted EBITDA margin was flat at 24.3%. Turning now to Merchandising. Merchandising revenue grew 12% in the quarter, with growth in direct-to-consumer revenue, fueled by a strong performance from Taylor Swift, more than offsetting a decline in touring revenue. As a reminder, the prior year reflected outsized growth from the recovery of touring merch sales following the COVID shutdown. Merchandising revenue grew 6% for the half year, and adjusted EBITDA grew 43%, while margin expanded 2 percentage points to 7.6%, due to the shift towards higher-margin, direct-to-consumer sales.

Net profit for the first half of 2023 amounted to EUR 625 million, compared to EUR 241 million in the first half of 2022, resulting in earnings per share of EUR 0.34 compared to EUR 0.13 in the first half of 2022. The increase in net profit in the first half of 2023 included an increase of EUR 313 million in the valuation of investments in listed companies, compared to a decrease of EUR 567 million in the first half of 2022. Net profit also reflects the EUR 345 million equity plan expense in the first half of 2023.

Adjusted net profit, which adjusts for the revaluation of these investments, as well as for the equity expense, amongst other items, grew 14% to EUR 754 million in the first half of 2023, resulting in adjusted earnings per share of EUR 0.41 in the first half, compared to EUR 0.37 in the first half of last year. You'll notice that the adjusted net profit of EUR 664 million and adjusted earnings per share of EUR 0.37 for the first half of 2022 in today's press release, differs from what we reported for these items last year. In compiling our year-end 2022 financials, we excluded from adjusted net profit the EUR 89 million benefit from the two tax litigations settled and disclosed in the first half of 2022, which were one time in nature.

At the full year, we determined it more appropriate to exclude these tax settlements from adjusted net profit. Today we are aligning our half-year reporting to how we reported the full year 2022. To be clear, there is no change in adjusted net profit or adjusted EPS for the full year 2022. In line with our commitment to pay a dividend of at least 50% of our net profits, the interim dividend for 2023 will be EUR 437 million or EUR 0.24 per share, in line with 2022's interim dividend. I'd like to turn now to cash flow. Our net cash provided by operating activities before income taxes paid for the first half of 2023 was EUR 703 million, up 16% year-over-year.

This included net royalty advance payments of EUR 95 million, down 57% from EUR 223 million in the first half of 2022, due to less major artist renewals and an increase in recoupment. Net cash provided by operating activities also included the EUR 325 million we announced last quarter that we would pay in cash to settle employee tax liabilities arising from equity plan grants. Rather than issue more shares, we funded the taxes to lessen the dilutive impact of the grants. Please note that we also intend to settle the taxes on the equity grants that will vest in March of 2024. We now expect total dilution over 5 years to be less than 4%, as opposed to the 5% we have shareholder approval for.

The strong net cash provided by operating activities before income tax paid, allowed the company to continue to strategically invest in the long-term growth of the business. In the first half of 2023, strategic investments included the acquisition of a brand services company and a niche classical music label, among other items. These acquisitions were made at a blended trailing EBITDA multiple of 8.4x. We also acquired a 50% stake in the entity that owns the iconic Capitol Records building in Hollywood, the home of our Capitol Records label and the world-renowned Capitol Studios. We spent EUR 89 million on catalog acquisitions, down from EUR 264 million in the first half of 2022.

Separately, we put EUR 75 million cash into escrow for a catalog acquisition, which will likely transfer out of other investment activities and into catalog investment in 2024. While our name may get associated in the media with the acquisition of catalogs, we will continue to be incredibly selective when allocating our capital, and very large catalog acquisitions are not a priority, nor a necessity for us. Income taxes paid and net interest paid both grew year-over-year, as the first half of 2022 benefited from previously disclosed tax settlements. Putting this all together, we had a net outflow for free cash flow of EUR 13 million for the first half of 2023, compared to an inflow of EUR 104 million in 2022.

Remember that the second half of the year is consistently a stronger cash-generating period for our business than the first half. We encourage you to look at free cash flow generation on a full year basis rather than for the half year, as working capital movements and the timing of investments can vary considerably during a shorter time frame. Just before we go to Q&A, I wanted to remind you of a couple of items to remember in the back half of the year. First, a reminder that in the third quarter of 2022, we booked a settlement of a copyright infringement lawsuit with an internet service provider, amounting to EUR 71 million in revenue and EUR 52 million in EBITDA in our Recorded Music business. Recorded Music EBITDA in the third quarter of 2022 was impacted by the timing of certain A&R expenses.

While these expenses were not unusual for 2022 as a whole, in last year's third quarter, these A&R expenses were up nearly 40 million EUR over the prior year due to timing. The last item I'd like to mention is that in the third quarter of 2023, we expect to book a catch-up adjustment of approximately 30 million EUR in revenue related to the finalization of the Phonorecords III determination from the Copyright Royalty Board, the CRB, which will be done as a one-time benefit to our Music Publishing business. With that, Lucian, Michael Nash, and I will take your questions. Operator, please open the line for Q&A.

Operator

Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad now. If you would like to withdraw your question, please press star followed by two. Please limit your questions to two parts and ensure your phone is unmuted locally. Our first question today comes from Thomas Singlehurst from Citigroup. Please go ahead, Thomas. Your line is now open.

Thomas Singlehurst
Managing Director, Media Analyst, Citigroup

Thank you. Tom here from Citi. Congrats on a great set of results. I had just the two question if that's okay. First one, Boyd, it's for you, and apologies if it's a bit technical, but when you get revenue from the DSPs, I suppose the question is, are you paid in sort of US dollars or euros? How do you back out the currency effect? I just want to check that the improvement in streaming isn't sort of driven by any sort of weird currency impact because obviously, it's a very solid improvement. That was the first question.

Secondly, just wondering whether you can put a bit more flesh on the bone about the EUR 75 million being put into an escrow account for a catalog deal. How does that come about? Is that a prepayment for a deal that you're going to announce in the future? Thank you.

Boyd Muir
CFO and President of Operations, Universal Music Group

Tom, indeed, your first question is technical. Really the way we report, and actually, as you look at it, reporting the constant currency takes out and neutralizes any of the exchange fluctuations. You know, when we talked about, or I talked about subscription for the, you know, for Q2, the 13% is a very pure, you know, a very, very pure number. So I think that addresses that. The, you know, the EUR 75 million that's in escrow is indeed quite unusual, and it's just, it's part of a deal structure that we've put in place as part of.

We talk about it this way because it, you know, it is basically an IP acquisition, a catalog acquisition, and the structure is such that there's escrow for a period before that gets released into, you know, in terms of payment. It will reverse out of where it currently sits, and it will go into catalog into catalog investment in 2024. It's just a deal structure point.

Operator

Thank you. The next question comes from Lisa Yang from Goldman Sachs. Please go ahead, Lisa. Your line is now open.

Lisa Yang
Managing Director, Media and Internet, Goldman Sachs

Hi, thanks for taking my questions, and congratulations. The first question is on price increase. I mean, it's great to finally see, you know, all these price increases coming through. I just wondering, do you think this is more structural and we're entering a cycle of more recurring price increases? Do you think, you know, to sustain that sort of, you know, recurring sort of price increase cycle, you know, we should be thinking over time to change maybe to a flat fee model as opposed to a rev share with the DSPs to potentially better align the incentives? That's the first question. Secondly, you highlighted as your third strategic ambition to expand your presence in faster-growing music markets.

Is it fair to assume you'll be focusing more on the frontline in terms of investments as opposed to catalogs? Just thinking how you think about the balance of investments between frontline catalog, and what is the, you know, just checking, you know, the frontline is probably more priority today given some of the sort of market share fluctuations. Thank you.

Michael Nash
EVP and Chief Digital Officer, Universal Music Group

Let me take the first question, Lisa. With respect to price increases, and how we're looking at this, now that we've got a number of services that have increased price, you know, we're looking at it from a couple of different perspectives. First of all, obviously, we don't set retail price. There's a, you know, a kind of a dynamic equation that's playing out as we look at market evolution. To the key point that Lucian raised in his remarks.

Music is very undervalued right now. We think that there is a, you know, great opportunity over time to more fully realize the value of music. Having said that, we're not looking at the price increase equation that, you know, from the standpoint of the wholesaler, is a rate increase equation, as something that is going to kind of regularly occur, that there's gonna be some sort of measured cadence to those increases. As we look to the future, I think it's more likely that you'll see some rate increases that will be associated, you know, with product changes over time. We'll see how that equation unfolds.

If I understand the other part of your question, that's around whether or not, you know, we would be moving to some kind of a flat fee model as opposed to the current revenue share model that we have that's associated in the wholesale-retail relationship. We vastly prefer to have a relationship as a wholesaler with our retail partners that enables us to participate in the revenue that they generate based on the value that we create. You know, which means that, you know, the rev share formulation, you know, that has some other components. You know, sometimes a per play rate, you know, very often, you know, per subscriber minimums and rates.

We think that that creates the best alignment between us and our partners, because, you know, we are in a position where we're, you know, we're both focused on how we can drive growth, and our artists are fully participating in the growth that we're creating on the platforms. We don't foresee moving towards any kind of a change. We prefer the model that we currently have in place with respect to wholesale-retail, you know, relationship around the model that has us variably participating in the revenue that's being generated.

Boyd Muir
CFO and President of Operations, Universal Music Group

This is Boyd. I mean, just to the second question about where, you know, we see our, you know, investment, I mean, we're constantly looking at where we can achieve, you know, the best, you know, returns on the investments that we make. It's important for our capital allocation. What we're looking at here, what we will be doing is actually just aligning our investment or bringing it in line or ensuring it's in line, you know, with where we see the future opportunities. You know, what Sir Lucian Grainge outlined, you know, is opportunities we see in several markets that got very significant growth opportunity in front of them for many, many years ahead. It's, you know, it's appropriate to be investing into that kind of opportunity.

You know, I think I mentioned, you know, earlier that, you know, catalog acquisitions are not really a priority for us. You know, it's not part of a specific strategy, you know, for us. We have been opportunistic, you know, as you know, we have made some investments. We're very selective, and you've heard me say best of the best. The reality is, they're not a priority for us, and they're not required for, you know, to drive our future growth. You know, it's tantamount to what we have to do, which is that we have to look for the greatest opportunities which will bring the best return, you know, to the company.

Lucian Grainge
CEO, Universal Music Group

I'd like to add that nothing's formulaic with our M&A. We're looking for substantial growth and activity where we can lean in with our skill sets, with our teams around the world, for broadly great assets, great artists, as well as great entrepreneurs in markets, and genres and cultures where we see the future and our ability to actually make the market.

Operator

Thank you. The next question comes from Julien Roch from Barclays. Please go ahead. Your line is now open.

Julien Roch
Managing Director, Senior Equity Analyst, Barclays

Yes. Good evening, everybody, congratulations on beating on every single line for those results. My first question is for Boyd. Royalties advance were EUR 95 million in the first half of 2023, down quite a lot from EUR 223 million last year. Can we get some indications of how much we should expect the full year? Is doubling the first half, so around EUR 200 million in the right ballpark? The second question for Lucian, you said you had not been idle in since you spoke to us last, on trying to sign those artist-centric models. When do you think you'll sign your first of such model? Is it a matter of weeks, or months, or quarters? Thank you.

Boyd Muir
CFO and President of Operations, Universal Music Group

Maybe, maybe Julien, I'll go. You know, first regarding the, you know, the royalty advances. Yeah, no, you're right. I mean, they are indeed down a lot. It's more a reflection about what happened historically than it, than it's about what happened this, you know, this specific quarter. You know, we talked for, you know, probably since we became a listed company, that there were a number of our superstar artists that kind of quite contrarian to what we were hearing in the market. We were hearing in the market that these significant artists, you know, could basically go their own way, do their own thing, that they didn't need the record company. We saw over those last 2 years, you know, quite the opposite.

It was a number of our superstar artists actually wanting to lean in to do more. We ended up extending our rights in terms of time, broadening the actual rights that we ended up capturing for those artists. What we saw historically, in some ways, was a kind of elevated or inflated level of gross advances. I think it's more, and that's what we, you know, we described over the last last couple of years. This quarter, I would actually be saying is kind of, at least in this quarter, is returning to a more normal level of activity. I am encouraged again, because, you know, an important measure here is the strength of You know, and advances is exactly what it says.

It's an advance against future earnings. We then recoup against those advances. They're very encouraging thing here that we're seeing is the increase in our recoupment again. That's, you know, it's a measure of success. It's a measure of performance that we look at very, very closely. Rather than it's a comment about Q2, this quarter is more a comment about, you know, the elevation that we've seen historically. Clearly, there may well be, you know, further opportunities later this year or in subsequent years. You know, that's why I'm gonna disappoint you as usual and not give you a specific number in relation to the second half of the year. Sorry, I took a little bit too long there. Your second or your first question, I think it was. Sorry, Lucian.

How can I put it? We're having, as you one would expect, many, many conversations and discussions with all sorts of DSPs and platforms, globe, both global as well as regional. I think what you're picking up on, what we feel, is that we've arrived at a unique moment in the evolution of streaming, and we see more alignment amongst the music companies and the platforms than ever before. The reality is we've all got a shared interest in addressing the fraud that I referred to earlier, in giving fans the ability to engage in the music and the products and the artists that they love and that they seek, and that they lean in for.

and that allows us to make sure that the artists are better compensated, and that everybody is rewarded for the engagement that those artists drive. It's taken an enormous amount of effort to get to this place, and we've obviously got a lot more work to do, but I am pleased with the progress that we're making with all of our platform partners. As I've said before, we are long-term confident, and we'd like to find solutions for everybody, and that's what this work is.

Michael Nash
EVP and Chief Digital Officer, Universal Music Group

If I could just add a couple of additional comments. Yes, we are very happy with the progress that we're making with the announced partners. These are entitled around the construction of artist-centric models. We're feeling like the process is enabling us with the deep data dives to get a really good understanding of the specific ways that we can go about realizing the objectives that we've articulated. I also want to make sure that it's not lost in the presentation of the progress with respect to the development of the specific models. I want to reiterate what Lucian said. As part of our newly expanded agreement, Spotify has committed to work to address those concerns that we've highlighted in our push towards artist-centric solutions.

I think that's very important. In addition, specifically, they're collaborating with us on deep data analysis. They're formally taking part in this foundational piece of our expanding artist-centric initiative. There are positive developments. There is a lot of momentum. We do have an expectation that we're gonna be able to advance from this stage of the project, you know, further forward. To set the context again, in the temporal framing that we have previously provided, this is a multi-year project of market transformation, and it involves different dynamics, different determinations, and different processes with various platforms. You know, we have patience here because we know how important this project is, and we know that many of our partners, you know, share our concerns and have rolled up their sleeves, and they're working with us too.

You know, the report is positive developments and positive momentum.

Operator

Thank you. The next question comes from Michael Morris, from Guggenheim Partners. Please go ahead, Michael.

Michael Morris
Senior Managing Director, Guggenheim Partners

Thank you. Good afternoon. I have two questions. My first one is on the economics of your on-demand streaming music relationships. At this point, you know, there have been announced price increases covering the majority of subscribers on the DSPs, and I'm hoping you can share at least some broader perspective, if not on the individual deals. You know, as consumers pay higher rates for these services, are you receiving different royalty payouts from the DSPs, either in total or on the incremental dollar? Are you sort of compensating the DSPs, your DSP partners, in another way that provides them greater economics than they were receiving prior to the increases?

That's my first question. My second question is on the recently announced TikTok Warner Music agreement. It was described as expansive, and I'd love to hear an update on your relationship with TikTok. Is your agreement current, or is it outdated in terms of economics or scope? Are there any elements of the announced agreement with Warner Music that you would like to reach as well to perhaps expand your revenue and participation? Thank you.

Boyd Muir
CFO and President of Operations, Universal Music Group

Okay. Well, I, Michael, I'd just like to deal with it in reverse. I'd like to talk, you talk about TikTok. I can't talk about any specific platform negotiation, but what I can say, I feel strongly about this, that I spent my entire career fighting for artists and the entire value of music. We know that our artists' music and what it's worth to the billions of fans around the world, we can't settle for a deal with any platform that doesn't fairly recognize that value. Michael?

Michael Nash
EVP and Chief Digital Officer, Universal Music Group

Well, that's extremely well put, and I guess all that I would add to that, with a little bit of, you know, nuance with respect to TikTok and our relationship with TikTok, you know, we can't comment on the status of negotiations with any specific partner. But it is fair to assume that we're constantly engaged in strategic discussions with all of our partners, and definitely applies to TikTok. And I would, you know, I would just add that, you know, what we're, you know, seeing, you know, in terms of the challenge with respect to monetization of short-form video, there's a rewind for us in terms of the value gap discussions in the previous decade. And we were able to achieve win-win partnerships.

You know, at that time, you know, it was YouTube, who was the partner where there was the concern about the value gap. You know, now we're at a point where we have an excellent partnership with YouTube, they have a stated ambition to be the leader of music monetization. You know, we believe that by sticking to our principles in terms of fighting for the value of our artists' content on our partners' platforms, that it's possible to construct these win-win partnerships. Michael, to the first question that you asked, you know, with respect to the economics of the relationships and pricing, and I think you specifically asked about the rates that were paid associated with higher prices and if we're paid at a different rate.

I, you know, I think the simple answer is no. Just to add a little bit of additional commentary, if my general counsel was here, he'd be kicking me under the table, we have to make it very clear that we don't set retail prices. The retail prices are, you know, obviously set by the retailers. In terms of the relationship with respect to pricing, we've always been very clear that raising prices is not a battle for margin between labels and DSPs. That's not what raising prices is about. There's a much broader set of interests that go into the conversation around pricing. Fundamentally, artists deserve price increases from which they will directly benefit. It's based on the compelling value propositions their content is creating for consumers.

You know, we're, you know, we're not looking at the equation around what's happening with respect to rates and prices in the marketplace as a battle for margin. Again, to return to the simple answer to your question, as I understood it, the answer is no.

Operator

Thank you. The next question comes from Adrien de Saint Hilaire from Bank of America. Please go ahead, Adrien. Your line is now open.

Adrien de Saint Hilaire
Analyst, Bank of America

Great. Thank you. Indeed, well done for those numbers. I've got a couple of questions, if you don't mind. One, which is a bit on the shorter term, perhaps. Yesterday we heard Spotify talked of growth in their subscription business accelerating into the second half as the price increases, notably kicking in into Q4. Is that also what you would assume? Therefore, is there an update to your outlook for subscription growth for the full year, which I think is low double digits. Perhaps a question for Michael or Lucian. I know it's probably been a few months now that you started running those tests with some partners around this new artist-centric model.

Could you perhaps share with us, what's been the uplift for you, in terms of revenue, around these tests between this new model and the old model? Thank you very much.

Boyd Muir
CFO and President of Operations, Universal Music Group

Well, Adrien, maybe I'll deal with the, you know, the first one, you know, the first point about price increases. You know, clearly, we're pleased to see the, you know, the price increases coming through from, you know, Spotify and from, you know, from Apple. You know, we're working through the detail of what of what those mean. It's complicated a little bit because of geography by geography. You know, but the reality is that, you know, you're not really gonna see anything coming through until, you know, kind of Q4 and then into 2024. It's very encouraging to, you know, to hear how, you know, Spotify are commenting on the timing from their perspective.

We should be broadly, you know, comparable with, you know, with, with what they're saying with regard to that particular platform. You know, in regard to guidance, we haven't given guidance on what our subscription growth will be for the full year. You know, you've seen it from, you know, on the half year, we were, you know, just over 11%, and then the quarter we were, you know, we were at 13%. You know, and in Q4, you know, hopefully we'll see the, you know, the price increases, you know, starting to flow through in Q4. Then, Adrien, with respect to the question about the development of the artist-centric initiatives and what we're seeing in terms of revenue.

As I described the progress report earlier, we've made a lot of advances with respect to the data analysis component of the project. You know, we're at the point right now where, you know, we're looking at the implementation opportunities, but we're not at a point where there is, you know, any revenue discussion with associated, excuse me, associated with implementations. I would leave the progress report, you know, where we had concluded the answer to the previous question, that, you know, we feel like we're making excellent progress in terms of data analysis, and we feel like we have great momentum with the project.

Operator

Thank you. The next question comes from Conor O'Shea from Kepler Cheuvreux. Please go ahead. Your line is now open, Conor.

Conor O'Shea
Head of Media Sector Research, Kepler Cheuvreux

Yes, thank you. Thanks for taking my questions. Congratulations on the results as well. From my 2 questions, first question, maybe for Boyd. The EUR 30 million catch up in Q3 on Music Publishing, I guess that's a revenue impact. I wonder if you could give us an estimation of the EBITDA impact. I imagine it's quite a high flow through and dropdown. 2nd question, just in general terms, at this stage of the year, looking into the 2nd half of the year, how would you compare the expected release schedule compared with the 2nd half of last year? Is it heavier, lighter, or about the same at this stage? What can you say on that? Thank you.

Boyd Muir
CFO and President of Operations, Universal Music Group

Thanks, Conor. The, yeah, the CRB, you know, settlement, EUR 30 million of revenues, I think you can expect the margin to be broadly in line with the totality, you know, the margin of our overall, you know, publishing business. I think that would deal with, you know, with that. You know, in terms of the, in terms of the release schedule, you know, we're going in through this year with great momentum. You know, the thing in particular to bear in mind about release schedule, when it. Actually, in relation to the subscription and the streaming platforms, it certainly, it is not as significant an item as it is actually in the physical business.

you know, some of the, you know, the volatility that you see in on physical revenues is very much tied to, you know, release schedule. You know, particularly in a country like, you know, you know, Japan, which, you know, you do see quite significant volume fluctuations. We feel, you know, we feel good about where we are and the rest of the year. We've got good momentum.

Lucian Grainge
CEO, Universal Music Group

I would add to that the, the size of the hits gives you a tailwind. They subside slowly. Monthly listeners increase with the volume and the success of the current hits, the current products. The long tail becomes long.

Operator

Thank you. Our final question today comes from Silvia Cuneo from Deutsche Bank. Please go ahead, Silvia. Your line is now open.

Silvia Cuneo
Vice President, Media Equity Research Analyst, Deutsche Bank

Thanks. Good evening, everyone, and congratulations on the results. I have two questions. The first one is around the operating leverage you delivered in Q2. You mentioned that we should not extrapolate the same increase for full year. Just wondering if you could tell us a little bit more about the drivers of this operating leverage in Q2 and what, you know, could not be repeat to the same extent at the full year level? Second question on the cash flow. A follow-up to some of the prior questions, maybe focusing on the amount that you spent in terms of acquisition of consolidated companies, affiliates, and financial assets.

Can you share a bit more color about perhaps how much was Thailand within the mix, and what else can you tell us to be comfortable of the H2 improvement in free cash flow? Thank you.

Boyd Muir
CFO and President of Operations, Universal Music Group

Yeah, I mean, there's just... Silvia, thank you. The, I mean, the operating leverage in Q2 or the margin expansion in Q2 is probably the right way to, you know, to start. The margin expansion in Q2 was 1.9%. All I was really saying was that, you know, on a quarter-by-quarter basis, don't always expect the 1.9%. You know, there's definitely some volatility in all of that. In specifically in Q2, there's 2 reasons for how or why, you know, the margin expanded by 1.9%. Operating leverage, yes, that is 1 part.

The second item, that you need to take into consideration in Q2 is, you know, that we, in terms of adjusted EBITDA margin, we had EUR 24 million of non-cash of cash, sorry, of cash expense reduction as a result of the, you know, from the equity plan. The operating leverage and the cash reduction resulting from the introduction of the equity plan drove the expansion. Your second question, which was to do with the cash flow. You know, I ran through, you know, earlier what the major items were. You know, and, you know, in essence, there was nothing to, you know, I think it was timing you were talking.

I mean, these are acquisitions that we've made. We acquired a brand, a brand services, you know, business and a classical music label, niche classical music label. Those two things together were what I refer to as having acquisitions that had a trailing EBITDA multiple of 8.4 times. Forgive me if I just got that wrong. I think it is 8 times thing. Then there were other two other items that I called out. One was, you know, it was an item which is really related to, it is a catalog acquisition.

The way that the deal was structured is EUR 75 million goes into escrow, and then, over a period of time, we believe in 2024, it will be reallocated out of escrow, and it'll move into catalog acquisition.

Lucian Grainge
CEO, Universal Music Group

It was a deal structure that they requested, correct?

Boyd Muir
CFO and President of Operations, Universal Music Group

It was just. Yeah, it was just the way the deal.

Lucian Grainge
CEO, Universal Music Group

Yeah.

Boyd Muir
CFO and President of Operations, Universal Music Group

It's nothing kind of.

Lucian Grainge
CEO, Universal Music Group

No.

Boyd Muir
CFO and President of Operations, Universal Music Group

- nefarious.

Lucian Grainge
CEO, Universal Music Group

Unusual.

Boyd Muir
CFO and President of Operations, Universal Music Group

Nefarious in terms of what... It's just a deal structure. You know, the last item that I, you know, I called out is that we acquired 50% of the entity that owns the, you know, the real estate and the building, the Capitol Records building. You know, and that was, you know, that's the world-renowned Capitol Studios, and it's been the home of Capitol Records. We, you know, we have bought into the real estate with that property.

Lucian Grainge
CEO, Universal Music Group

It's iconic.

Boyd Muir
CFO and President of Operations, Universal Music Group

Absolutely iconic .

Operator

Thank you. Ladies and gentlemen, this concludes today's call. Thank you for joining. You may now disconnect your lines.

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