Thank you for standing by, and welcome to the Articore Group FY23 results call. All participants are in a listen-only mode. There will be a presentation, followed by a question-and-answer session. If you wish to ask a question, you will need to press the star key, followed by 1 on your telephone keypad. I would now like to hand the conference over to Virginia Spring. Please go ahead.
Good morning to our Australian participants, and good afternoon and evening for those joining us from the Northern Hemisphere. My name is Virginia Spring, I am responsible for investor relations at the Articore Group. With me today, I have the Articore Group CEO and Managing Director, Martin Hosking, CFO, Rob Doyle. Martin and Rob will provide an overview of our FY23 results shortly, we will then open up the lines for questions. The key information for today's call is contained in the ASX announcement and investor presentation released to the market this morning. I would like to call your attention to the Safe Harbor statement in our ASX release regarding forward-looking information. That Safe Harbour statement also applies to this investor call. This session is being recorded, a transcript will be released to the ASX. I will now pass over to Martin.
Thank you, Virginia. Hello to everyone joining us today. I'd like to start by formally welcoming Rob Doyle, the group's CFO, as this is his first Articore Group investor call. Rob has been a great addition to the leadership team and has already started to make a valuable contribution to the group. I look forward to introducing him to many of you over the next few weeks. It is also my first results call since being appointed group CEO. I'm delighted to be back and really excited to share the group's key achievements this year, many of which were in progress before I returned. Starting on Slide 2 with an overview of our results.
We have amplified our fourth quarter results on this slide, as these highlight the substantial improvement we have made to our financial position over the year and provide a better picture of where the Group is headed than our full-year results. In January, prior to me being appointed Group CEO, the Group announced that due to challenging market conditions and a weaker holiday period than expected, that it needed to scale back investments and improve margins and ultimately return to positive underlying cash flow. This was the right call, and as I said on my first day back, my primary objective was to achieve this goal. I'm pleased with the progress the Group has made. Last month, in July, we achieved neutral underlying cash flow, a particularly strong result given July is a seasonally lower revenue month. For context, last July, our underlying cash flow was negative AUD 5 million.
This turnaround is a result of improvements in unit economics and positions the group well for the future. In the fourth quarter, our Gross Profit After Paid Acquisition margin, or GPAPA margin, was 28.5%, 350 basis points above the group's historical average and 550 basis points up on the prior corresponding period. This significant step up reflects the implementation of a number of initiatives across the group, which I'll provide further detail on. Given our focus on maximizing GPAPA, our Marketplace Revenue decreased as we traded off some volume for margin. In a tough consumer landscape, we believe this is the right approach as it maximizes profitability. During the second half, we implemented a number of cost-saving measures, which together reduced operating expenditure by AUD 45 million on an annualized basis.
While we started to see the benefit of these cost savings in the third and fourth quarter, we're now seeing the major impact. We've started the new financial year on a stable footing, and I'm confident the group will build on this position in FY24. Before we move into the highlights of this financial year, I wanted to take a moment and share some findings from an operational review I have undertaken. First and foremost, I want to emphasize that this process reinforced my view that the group consists of two well-established marketplaces, Redbubble and TeePublic, with strong unit economics. Both marketplaces can and should operate profitably. In recent years, we've not made the most of these two assets, and if we could have our time again, there are things we should have done differently.
While I was not CEO of the group when these mistakes were made, I was a director and share some of the accountability. When the group acquired TeePublic, we were not clear on how TeePublic and Redbubble would operate together. In many respects, and certainly aided by the same name, the Redbubble marketplace had acted like a group entity, and TeePublic's relationship with it had not been formalized. While there has been some sharing of ideas and resources across the two marketplaces, this has been ad hoc. To address this, we have structurally restructured the organization to more clearly define the group and the two operating companies, TeePublic and Redbubble. The new structure will enable each marketplace to focus on their strengths and value propositions while leveraging the group's expertise and resources. We are planning on changing the name of the group at the upcoming AGM in October.
At the beginning of FY23, we announced that we were stepping up our investment across the Group. We had expected consumer demand to plateau at the higher levels observed during the pandemic and aligned our cost base with this expected reality. We also launched a brand awareness project. Unfortunately, as demand declined, this led to cost running out ahead of revenues. In January, after seeing consumer demand weaken through the holiday period, the Group took action to rightsize the cost base. We took further steps in May. Combined, these efforts have reduced the cost base by approximately AUD 45 million. Finally, there were too many initiatives that were being attempted concurrently to improve the Redbubble marketplace. Teams were competing for resources and ultimately getting in each other's way.
To address this, we have refocused the team on clear priorities, where we have high confidence around their GPAPA and revenue growth potential. Pleasingly, you can already see the fruit from a number of these initiatives. I'm confident we have now established a foundation for a return to profitable growth. I'd like to begin our operational highlights by providing an overview of our two marketplaces. Ensuring investors have better visibility of both marketplaces, and particularly TeePublic, is something we intend to do going forward. Redbubble remains the larger of the two marketplaces, with approximately 650,000 artists selling at least one product last year. 5 million customers bought a product from an artist on Redbubble during the period. A new metric we're showing this year is designs sold during the period, which refers to designs that are associated with at least one product sale.
Historically, during the marketplace's early years, when we were looking to scale, having a growing content library was a key competitive element to the marketplace. Now that we have reached a significant scale, we are less focused on quantity, but more on quality, which is why we have updated this metric. 4.8 million designs were sold during the period, which means we remain a long-tail business, with many customers buying something no customer bought. Redbubble's target market is the highly attractive Gen Z households, 12 to 25-year-olds, and their parents. The group acquired TeePublic in 2018. Since then, its Marketplace Revenue has grown with a CAGR of 36% and now represents 38% of total group revenue. It is a smaller marketplace than Redbubble, and in many ways is more focused.
It has a very clear target market, Gen Y, 26 to 40-year-olds, and its revenue is highly concentrated around apparel sales to U.S. customers. We believe TeePublic's clear focus has assisted their impressive growth trajectory, something we want to continue to support as we move forward, and as I previously highlighted, a good lesson for the Redbubble marketplace. On the next slide, Slide 6, we've provided an overview of the group's global reach. Our global community of third-party fulfillers is a key strategic asset for the group. Currently, 32 fulfillers participate in our marketplace, and they print products at 50 different fulfillment sites around the world. While the Redbubble and TeePublic networks are not integrated, we have been able to take advantage of the combined scale of both marketplaces through favorable pricing and other cost savings.
Going forward, we intended to continue to invest in the network, not only for the benefit of artists and their customers, but also as a potential option we may leverage in other ways as part of the wider group strategy. For our marketplaces to be successful long term, the flywheel must be operating efficiently. As the operator of the marketplace, our role is to tend the marketplace to make sure it stays in balance, which will benefit all participants. As I mentioned, we have narrowed our focus this year to a small number of priorities that will drive profitable growth. This is done by improving the flywheel through more relevant content, a better consumer experience, and higher margins, ultimately increasing sales for artists. I'll now discuss these three elements.
In February, we flagged that we'd put in place measures to reduce the amount of non-additive content being uploaded to the Redbubble marketplace, following a surge in low-quality content uploads during the pandemic. This content was not unique or creative, and given the volume, it negatively impacted customers' overall experience and that of the more established artists. We've added additional measures during the second half of the year to further address this issue. These included, among many other things, adding friction to the artist sign-up process. Now, before a new artist's content becomes discoverable on the marketplace, the artist's account must be reviewed by human eyes. This has enabled us to reduce bad actors' content from ever appearing on the marketplace. We've also introduced artist account tiers and associated fees for some accounts.
This initiative was designed to encourage the uploading of additive content to the marketplace and recognize and reward artists who invest time creating unique products that their customers love. Signals generated from account activity are used to continually and automatically evaluate accounts. Account activity like uploading new designs, adding social links, or reaching a sales threshold, can prompt a tier review. The introduction of account tiers is driving positive behaviors on the marketplace, which led to 12,000 accounts being upgraded from standard to premium in the first two months after the program was rolled out. The combined impact of these initiatives on the marketplace is highlighted by the graph on the right side of this slide. The blue line depicts content being uploaded onto the marketplace. As you can see, it has dramatically come down since the beginning of the calendar year.
It is now in line with historical averages. There is still lots of new content coming onto the site every day, importantly, the quality of the content has improved, with 40% of the content being generated by Pro and Premium accounts. In addition to improving the quality of the content uploaded to the marketplace, we've made a number of other improvements to customer experience. Ensuring customers are able to find the content that appeals to them is vital for the flywheel to effectively operate. We are increasingly using AI to improve the overall customer experience. In particular, how our marketplaces connect artists' unique products with demand from their customers. We are currently using AI to detect highly similar content that previously evaded our duplicate detection technology and to preempt customer search terms. It also enables us to surface previously undiscovered content.
This is important to ensure new artists can establish themselves, and so that returning customers see fresh content from the vast content library. We are continuing to test other uses of AI and expect to further leverage this technology. Through recent site-wide experiments, we have found that AI is particularly useful for long-tail searches when a user enters three or more words into the search bar. We're also using this technology in our proactive measures to find and remove unwanted content from our marketplaces. Upgrades to search and discovery are in production to capitalize on this learning, and we expect this upgrade to be live on the marketplaces by the end of the calendar year. We also increased the website speed and upgraded the more frequently visited pages during the financial year. This has a benefit not only for artists and their customers, but for organic search ranking.
To track the success of these initiatives, we measure search engagement. As you can see on this graph, search engagement has been trending up, with a significant uptick in the last quarter of the financial year. To ensure the flywheel operates efficiently, we've also been focused on optimizing the supply chain. In March, we launched a Dynamic Order Routing System, or DORS, in the US for the Redbubble marketplace. For each order, the system automatically selects the lowest-cost fulfillment and shipping option that will reach the customer by the promised delivery date. The system also provides greater transparency to fulfillers about how orders are routed based on their speed, product quality, and cost. This has led some fulfillers reducing their pricing to increase the amount of volume that our platform software routes to their sites. In addition, fulfillers can choose to opt in to promotions on the Redbubble marketplace.
A number of fulfillers reduced their pricing during sales, resulting in a higher proportion of order volume being directed to their sites. Turning to TeePublic on Slide 11. As I mentioned earlier, since acquisition, TeePublic has had very good marketplace revenue growth. Like the Redbubble marketplace, since the start of the calendar year, we've been focused on how to improve TeePublic's margins, even if this slows down top-line growth. Pleasingly, in the second half, TeePublic's revenue continued to grow, this was outpaced by both gross profit and GPAP growth. This has been achieved through a number of enhancements across the flywheel. We've been attracting new customers through search engine optimization, and driving growth and customer retention through the use of more targeted marketing campaigns.
We've also been optimizing how the third-party supply chain functions, which has allowed order volume to be routed to more cost-effective fulfillers and swapping blank products for cheaper options where possible, without compromising quality. We've also introduced Artist account tiers on the TeePublic marketplace in the second half of the financial year. The concept was similar to the initiative that was implemented on the Redbubble marketplace, there are subtle differences, as each marketplace has implemented a version that is best suited to itself. Finally, before I hand over to Rob, I want to touch on some of our ESG highlights for the year. Since its inception, social good and business success have gone hand in hand. This includes supporting artists and their customers, dealing fairly and ethically with fulfillers, caring for our employees, addressing our environmental impact, and generating long-term shareholder value.
Artists earned AUD 85.9 million on our marketplaces this financial year. We're also committed to ensuring that the fulfillers who participate in our marketplaces treat their staff well, which includes compensating their employees fairly and providing a safe work environment. 47 of 50 fulfillment sites where RBO and TeePublic artist products are manufactured have been independently audited by a third-party auditor, with the remaining three sites to be audited in the next months. More than half of the audited sites received a score of above 85%, and 11 sites achieved perfect scores. We're also delivering on our commitments to employees around equity and inclusion. This year, we became a signatory of the United Nations Women's Empowerment Principles. We've also maintained a zero gender-based salary discrepancy, and the percentage of women in senior leadership positions across the group increased to 44%.
On the environment side, we invested in Climate Neutral's brand emissions estimate tool to measure Scope 1, 2, and 3 emissions across the group. Understanding our emissions is the first step as we move towards our Net Zero 2025 goal. I'm proud that we've offset 100% delivery emissions across the group through our investment in the Brazilian Rainforest Program, developed according to the United Nations REDD Programme. We have also reduced the Redbubble marketplace's product defect rate by 15 basis points this year to 0.62%. This is a material gain that reduces waste, lowers product costs, and means that more of our artists' customers receive products that they were happy with. I'll now hand over to Rob to take you through the financials.
Thanks, Martin. Firstly, I'd just like to say how pleased I am to be here today. I've thoroughly enjoyed getting up to speed on the business and contributing to all that's been achieved in the relatively short period since I joined. I'm confident that it's just the beginning, and I'm excited about what's next. Starting with a summary of the group's profit and loss statement on Slide 14. As Martin mentioned, since the beginning of the financial year, the group has been focused on maximizing absolute GPAPA. As part of this, we've been more disciplined with promotional activities, which contributed to a lower MPR. The absolute revenue generated from repeat customers has increased. However, this was not enough to offset a decline in revenue from new customers. Attracting new customers to our marketplaces has been difficult for the group.
In particular, customer demand in our largest market, the U.S., softened during the year. In the first half, revenue from the U.S. was up 4% compared to the PCP. In the second half, it was down 9%. Gross profit for FY23 full year was also down 5%. However, it was up slightly for the fourth quarter, with a 4 percentage point improvement in GP margin, as we began to see the benefits of a number of the initiatives Martin flagged. Fees from our artists on the Redbubble marketplace are reflected in gross profit as a reduction to the artist's expense. In the two months since launch, we collected $1.7 million in artist fees on the Redbubble marketplace. We saw a 17% decline in paid acquisition expense during the fourth quarter as we adjusted our off-site promotions to focus on more profitable products.
In the fourth quarter, we started to see the benefits of the cost reduction initiatives we announced during the second half. The full benefit will be realized from the start of FY24. FY23 costs include two significant one-off items, being redundancy costs of $4.2 million within staff expenses and a $2.8 million write-off of capitalized development assets in other expenses. Both of these occurred in the second half. On Slide 15, we've highlighted the combined effect of the initiatives Martin spoke to earlier on the group's GPAPA margin. Our GPAPA margin for the fourth quarter was 28.5%. This is in line with our fourth quarter margin in FY19 and 350 basis points above our historical average.
Two-thirds of this benefit has been driven by improvements to Gross Profit, increases to product base prices, optimization of the supply chain, and the introduction of Artist account tiers and the associated changes in artist earnings. The other third of the uplift was due to reduction in paid spend. During the year, we've spent a considerable amount improving our data to understand the profitability of each product in each region. As a result, we are able to be much more strategic in which products are being promoted to drive sales of more profitable products for artists. As I mentioned, in the second half of the year, we implemented a number of cost-saving measures to rightsize our cost base. The savings identified fall into three categories: cost of doing business, brand, and people.
To lower the cost of doing business, the senior team reviewed all contracts in place to see whether the terms could be renegotiated or the contract terminated. This led to significant cost savings across the business, with notable reductions in the cost of website hosting and software. In January, the group announced that the brand awareness project would be suspended as the group no longer expected it to deliver a commensurate financial return. The group had planned to invest between AUD 9 million and AUD 13 million in this project in FY23. Martin and I have also reviewed this project since joining the group in March and agree terminating the project was the right call. Finally, we had to make a number of difficult decisions related to our people.
This is never easy and was certainly not something I wanted to do as the incoming CFO, it had to be done to get the business back onto a stable footing. We've removed 141 roles or 37% of the group's workforce. Through this process, we sought to retain sufficient capability to deliver our priority initiatives, achieve a return to growth, and position the group for long-term success. Collectively, these reductions have lowered the group's cost base by around AUD 45 million on an annualized basis. On Slide 17, we've highlighted our closing cash balance for the last five financial years. While there's no hiding from the significant amount of cash usage over the past few years, we're pleased that we ended FY23 with our cash balance above FY19.
As I've highlighted, we've taken significant steps in the second half of the financial year to rightsize our cost base to rectify this issue. The business now has the right foundations to deliver sustainably positive underlying cash flow. This metric is a proxy for the group's cash position, adjusted for timing, and is calculated as operating EBITDA, less payments for capitalized development costs, leases, and PPE. This year, capitalized development costs, leases, and PPE were approximately $16 million. Going forward for FY24, we expect them to be around $10 million in total, with the year-on-year reduction driven by reduced capitalized development costs. Sustainable means we want to achieve this on an annual basis. Clearly, the seasonality of the business and the consequent working capital movements mean that there will be certain months when positive underlying cash flow will not be achieved.
However, when we report our FY24 full year results, underlying cash flow is expected to be positive. Our initial target was to put in place the right measures to set the business up to achieve this for calendar year 2024. We now expect the business to deliver positive underlying cash flow sooner in FY24. Achieving neutral underlying cash flow in July, a seasonally lower revenue month, indicates that we are on track to deliver this. I will now hand you back to Martin.
Thank you, Rob. I would like to reinforce the progress that we've made since January to return the group to a stable foundation. Since being appointed CEO, I have undertaken a detailed review of the business and taken immediate action where necessary. We have right-sized the cost base while maintaining sufficient resources to deliver priority initiatives and provide for future growth. Unit economics remain strong, and the focus we have had on driving margin improvement will continue. There is still more work to be done. I'm pleased that we are starting FY24 on a stable footing and committed to building on the momentum generated since I returned. Finally, our guidance for FY24. The group expects trading conditions to remain soft in its key markets, particularly the US, in the near term. In this environment, we'll remain focused on optimizing COGS, promotions, and paid marketing activities to maximize GPAPA.
The group expects its FY24 GPAPA margin to be between 23% and 26%. The group expects to see the full benefit of cost saving measures implemented in FY23 and FY24. As a result, combined with continued focus on strong cost discipline, it expects its FY24 operating expenditure to be between $92 million and $100 million. After achieving neutrality underlying cash flow in July 2023, the group is aiming to deliver positive underlying cash flow for FY24. Thank you for joining us today. We are now happy to take any questions you may have.
We'll now begin the question and answer session. If you'd like to join the question queue, press star, then 1. If you'd like to remove yourself from the question queue, press star, then two. The first question comes from Tim Piper with UBS. Please go ahead.
Oh, morning, Martin, Rob. Thanks for taking the questions. Just a couple quick ones. Firstly, on, on the OpEx side of things, obviously a very substantial reduction there. I mean, headcount reduction of 37% that you've found extremely quickly in the business, it sort of begs the question, you know, what these people were doing. Aside from that, how do we think about the sustainability of this OpEx reduction? Is it a matter of retain cash and balance sheet now and then reinvest in headcount over the medium term, or what do you sort of see as a sustainable headcount size of this business going forward?
Yeah, I can take that first one, Tim. Thanks for the question. Look, this wasn't a slash and burn exercise. It was a very forensic review of every area of the business. And as Martin alluded to in his commentary, you know, we've prioritized hard around the things that we feel are gonna make a difference. And I think that focus is actually a positive aspect to the business going forward. We certainly feel that we've got enough resources in the right places to deliver on those priority initiatives.
Over time, obviously, we'll, we'll continue to review what's required, but I think the, the, the key message really is that, you know, we haven't gone beyond what we think is a sustainable level for the business, and we've, we've got the right resources in place to deliver on the things that are really important over the next, the next period.
Okay. Just on the GPAPA margin guidance there, FY24, just looking at the fourth quarter, gross profit margin of 43% and GPAPA over 28.5%. Obviously, I think the artist fees kicked in, in May, so what you had two, two months impact out of the 3 there, so there's an annualization higher in that. Just questions around, I guess, why you're only seeing 23%-26% in FY24, given where the fourth quarter came in?
Yeah, no, that's, that's right. I mean, the, the guidance we've given is obviously lower than the, the Q4 result that came in. Just with the seasonality of the business, the first half margin is generally lower, and that's really due to the more intensive promotional activity, particularly during the holiday period. As you can see, the, the guidance of 23%-26%, is consistent with the historical average of around 25% that's in the slide in the, in the deck. You know, we're not providing guidance beyond FY24 around GPAPA margin, but obviously, that remains a, a key focus for the group and, and very pleasing to see the impact of some of the things that we've put into place during particularly the second half of, of FY23 flowing through.
Got it. And just a high level question, but I mean, at, at the level of spend, promotional activity, paid acquisition costs to deliver that kind of GPAPA and margin, outside of the slightly soft economic environment that you're seeing, is that enough investment to turn the top line back into growth, do you think?
Yeah, we think so. You know, there's obviously a, a continuous process of, you know, improvement and optimization in that space, and, you know, it's a competitive environment. We, we certainly feel like we've got the, the right sort of capability and the right spend levels going in to deliver that going forward.
It, it is. Sorry, Martin here. It is worth noting that as I mentioned, TeePublic is already seeing growth through the first, second half of the year. So that's providing key lessons on how we can drive profitable growth in both marketplaces.
any sense you can give us on when you think the Redbubble platform will return to growth from a, from a top-line point of view?
We're, we're not giving, we're not giving indications on that at this point. My immediate focus had been on delivering the return to neutral pos/positive underlying cash flow, and that remains, that remains my objective, and that's what we achieved earlier than anticipated. I am now, though, turning my attention to what's, what's occurring within the Redbubble marketplace, and I did highlight a number of initiatives, which we expect to have impact over the coming period. We are drawing from, as I mentioned, though, the lessons at TeePublic, and so there is an expectation of that return to growth, but we're not providing a forecast on that at this point.
Got it. If I'm going to squeeze one more in, just around the artist, the artist fees that you've introduced from May onwards, is there any sense you can give us in terms of churn in the artist base since introducing that? I mean, clearly, you've provided some, some details around the content momentum from, from the premium artists. In terms of other artists that have churned off the program since then, has that been a material number?
No. I'll give a quick, simple answer to that. No. Primarily because it, it's a very much a positive for the Premium and Pro artists, and so it's reduced churn amongst the key artists, which we, which we care about. Amongst the other artists, who would be below the Premium Pro Tiers, the, the churn, the, the churn is negligible.
Actually, Tim, what we've seen as, as you saw in the presentation, is a significant movement from that lower tier into the premium and pro tier. It is driving the right behavior with the standard tier artists in terms of engaging more proactively and more fully with the marketplace, which is actually what we wanted this change to drive.
Sorry, it says on the slide, 12,000 accounts were upgraded from standard to premium since you launched. You launched in May, over those 2 months, you've seen a transition from originally more standard accounts being classified into premium accounts. Secondly, you kind of commented that there's a bit of, it seems like there's been a headcount associated with classifying and reviewing these accounts. How much so the cost is involved in consistently reviewing the accounts to ensure the correct classifications, et cetera?
I'm not sure we're going to break out the cost of that level.
It's not, we've got a material cost, Tim. There's, there's obviously some automated processes involved as well, but, but there is some, some human interaction there as well, just at, at the initial setup stage, but it's not a significant cost element.
Great. Thanks. I'll leave it there. Well done on getting back to cash flow break even in July. Thanks.
Thanks.
Thanks.
Again, if you'd like to ask a question, please press Star, then One. The next question comes from Owen Humphries with Canaccord. Please go ahead.
Good day, guys. Thanks for taking my question. I've got two questions. Maybe the first one's targeted at Martin. A lot has changed since you're back at the helm. I'll be interested in your views to see how much of the impact, particularly in the U.S., as of late, has been driven by a cyclical versus a perceived structural impact on your business?
I think this is.
Generative AI.
Yeah. Oh, sorry, generative AI. I'm not 100% sure I've got the question on, but let me answer the question I think I heard. The cyclical impact on the business, both marketplaces has been significant, and primarily as we've come off the COVID highs. Obviously, both marketplaces had really benefited from the COVID, and as we've come off that, that's a sort of a, a systemic change, which I commented on. That's been the overwhelming impact on both marketplaces, a new reality, which they've had to adjust to. Was that the question?
Well, yeah, the, the, the part of the question there is just, since you've come back, you guys are obviously a leader in the field. There's, it was a new platform, but the world's, I guess, moving on, more competition. I'll be interested in your views of if there, is there any structural impacts in your business, in your perception now coming back, as being CEO?
Yes, yes, Owen, thank you for that. I think you, you mentioned generative AI. We have seen that for, for us, AI is, is a net benefit. Artists are using AI to generate art and then changing it and transforming it, as they've always used the latest tools. There's not been a rapid uptake at this point of the use of AI simply to generate images by consumers that they get, then get printed. We are, of course, clearly looking at that, and we have the potential to participate in that market if, if it becomes necessary through the group structure, which I've put in place. We have seen some, you know, structural changes in, in the, the overall landscape.
I do think that, in particular, the rise of the creator economy overall, which is forecast to continue to grow in double digits for the next period of time, is a phenomenon which we take advantage of. The things which I'm looking at in particular are the rise of new channels, such as TikTok, where both marketplaces can take advantage of those. I think also the increasing interest in the artists becoming more like entrepreneurs is also a phenomenon which we can take advantage of. Historically, they've been more passive, now they're more prepared to promote themselves through the new channels. That's a phenomenon which we can take advantage of. My overall is, while there's challenges in it, there's also ground-- good, good grounds for optimism.
It's not just a game about Google as it was in the past.
Mm. Yeah, good one. Then a question here, just on TeePublic, revenues now call it AUD 190 odd million. Can you guys give an indication of the margin profile of that business versus the Redbubble business?
Yeah, we're not, we're not gonna break that down at, at this stage. Owen, I think one of the things we'll look at for FY24 is, is segment reporting. Off the back of the, the changes that we've implemented to the, to the group structure, I think that will lead to, probably some more disclosure around that, but it's not something we're gonna go into in, in detail at this stage.
At that stage, will they be run as separate entities?
Well, they, they pretty much are anyway. I think that what Martin alluded to was just this, sort of clarity around the group, if you like, the corporate, element of the group versus the two operating companies. We've done some work to, to sort of clarify that internally, and that, that, I think, will naturally sort of lead to, a, a change to how we look at the segments for, for external reporting. That would be an FY24 piece of work.
Good one. Thanks, guys.
Again, if you'd like to ask a question, press star then one. It appears we have no further questions at this time, so this will conclude our question and answer session. I'll turn the conference back over to Mr. Hosking for any closing remarks.
Well, thank you, everybody. Thank you for your participation, and, thank you, to all investors. If you have further questions, or follow up on the investment materials which you, you've received, please, follow up with Virginia Spring. Thank you.
The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.