Betr Entertainment Limited (ASX:BBT)
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Apr 24, 2026, 2:28 PM AEST
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Earnings Call: Q1 2026

Oct 29, 2025

Andrew Menz
CEO, betr Entertainment Ltd

Good morning, and thanks for joining us today for the betr Entertainment Limited quarterly business update for Q1 FY2026. I'm Andrew Menz, CEO of the company, and today I'm joined by our Chief Financial Officer, Darren Holley, and Chief Operating Officer, Bill Richmond. We'll start on slide three of the presentation. Through the first quarter of FY2026, the betr business continued to demonstrate strong trading momentum, with turnover up 27% on the PCP and 16% in September, including the migrated TopSport customers. This period in September lacked the BlueBet and betr customer migration and therefore represents a more meaningful year-on-year comparison. This milestone allows us to confidently reaffirm the sustained growth trajectory of our business, with organic momentum continuing to build.

Net wind margin of 10.5% remained in our target range, overcoming well-publicized customer-friendly results in September, where the NRL most notably saw customers get the better of wagering operators across the board. Our disciplined approach to generosity and leading trading capabilities continue to provide us with a competitive advantage in generating these consistent net wind margins in our target range. With key customer migrations now behind us, we are making deliberate investments in marketing and product to expedite sustainable and profitable growth in line with our stated strategy to grow both via M&A and organically. This is reflective of our long-held belief that the best product and meaningful brand in the market will be key drivers of our sustainable success in the Australian market.

The immediate traction we're seeing in engagement with our new products and enhanced customer experience, as well as the rapid uplift in brand metrics following our relaunch in September, position us well to continue to compete with Tier 1 operators and to continue to take share. During the quarter, we finalized our PointsBet offer, securing a 27.7% stake in a profitable and strategically aligned business. We've engaged with the company to ensure that our position as a major shareholder is respected in terms of the company's strategies and operations. We remain firmly of the view that the synergy prize available in integrating the businesses is material, and we remain open to exploring those opportunities with the company and other key shareholders. We also completed the selective buyback of PointsBet shareholders, again delivering on each of the commitments we made to the market throughout the process.

We remain well-capitalized, have strong support from our register, and have a proven team and technology stack for further transformational opportunities, and there remain a number of those opportunities in front of us. Turning to slide four, September marked a full year since the BlueBet/betr migration, which now enables us to make more meaningful like-for-like comparisons across key performance metrics. This milestone is important not just operationally but also strategically, as it confirms the maturity and stability of our integrated operation. Since the migration, we've seen sustained organic turnover growth driven by strong customer engagement, prioritizing and efficiently engaging the valuable customers of the respective databases that we've acquired. The September year-on-year turnover growth of 16%, including TopSport, has clearly outpaced a near-flat market and evidences betr taking share.

Despite September being a month where sports and racing results skewed in favor of customers, we still delivered a strong net wind result for the quarter of 10.5%, again a testament to trading data and risk management capability within our organization. As most would be aware, we have seen a continuation of customer-friendly results into October, with an above-average percentage of favorites winning races on key carnival days. Notably, our customers are increasingly favoring higher margin products like multis and exotics in racing, and this is one of the key drivers of the improved net wind margins from both the migrated betr and TopSport customers onto our proprietary platform.

This was especially evident during the AFL and NRL Grand Finals, where same-game multi turnover outpaced the strong overall turnover growth on these marquee events, again giving us confidence that we can maintain our long-term structural margin advantage when we add incremental scale to our platform. I'll now hand to Darren to talk you through the key trading metrics for Q1.

Darren Holley
CFO, betr Entertainment Ltd

Moving to slide five, another strong quarter for the company has seen betr record turnover of $363 million, up 27% year-on-year, and gross win of $51.8 million, up 34% year-on-year. As outlined on the previous slide, this was aided by a tailwind of softer pre-migration comparisons for July and August in the PCP, although on a like-for-like basis, the business experienced strong double-digit growth in September, and this has continued into October as we open Q2. Net wind margin for the quarter was 10.5%, within our target range above 10%, and overcoming materially customer-friendly results, particularly the NRL in September, which we estimate adversely impacted gross win by 1.25 percentage points.

These challenging customer-friendly results have persisted early into Q2, led by the NRL Grand Final, and then on Saturday, thoroughbred racing throughout October, but we are pleased to see the strong turnover growth, as evidenced in the September exit rates from Q1, continuing into our peak wagering period ahead of the Melbourne Cup Carnival next week. I'll now hand back to Andrew to take you through some of the important strategic initiatives we are driving in both brand and product.

Andrew Menz
CEO, betr Entertainment Ltd

We will move to slide seven. As part of our commitment to deliver a modern next-generation customer offering, our brand refresh launched in the first quarter, with the GOAT bringing to life our challenger brand in a fun and compelling way that has already resonated with our core target audience, with ad recall a critical element in this category, given a homogeneous offering and brand consideration, both showing rapid improvement. This campaign is specifically designed to engage with an audience who are looking for a wagering experience that reflects their lifestyle and values. The refresh sharpens our identity, ensuring our brand resonates with our customers on our journey to become a category-defining brand. The campaign approach is a category-first and breaks the mold of lowkey sports betting ads that have alienated a material cohort of potential customers over the last decade.

During the campaign period, we have been pleased to see the betr app featuring prominently up the top of app store rankings, and we look forward to repaying the trust of these new customers with a leading experience across the Melbourne Cup Carnival and beyond. A clearer, more compelling brand drives more efficient performance across all channels, and we are already seeing early signs of uplift in conversion and activity, which will, in the medium term, see us continue to acquire new customers on a very efficient basis. Turning to slide eight, and complementing our brand relaunch is a strategic upweighting of media placements, taking advantage of opportunities that exist to obtain high audience targeted properties on a more efficient basis than previously available.

These strategic assets have historically offered lower cost acquisition and greater brand consideration than a scattergun approach, and we are confident that this investment will pay off over the next 12 months. As you can see, the market for marquee media assets is becoming increasingly rational, allowing us to obtain key slots across the AFL Finals series and looking ahead to Foxtel's Summer of Cricket. We continue to pursue high ROI and fast payback via an expanded user base and greater engagement. Turning to slide 10, innovation is central to our growth agenda, providing brilliant customer experiences and differentiating ourselves based on providing products that our customers love. This quarter, we launched our live tracker, a global-first innovation in our category. This feature delivers a dynamic, real-time experience across high-margin sports and racing markets, drawing inspiration from leading digital platforms.

Early customer data shows strong engagement, with users actively interacting with this new feature. The ability to own a customer's home screen is highly valuable, and efficient marketing, when combined with live scores, live in-game updates on customers' bets, and rapid-fire racing results, offers something of real and meaningful value to our customers. Expanding on the theme of active engagement, we have also partnered with Uber to deliver targeted and relevant advertising to its high-quality digital audience, again seeking to own the live aspect of customers' experience and attention. Targeted digital advertising at key segments and ensuring that we're not advertising to those who do not wish to see our advertising is also critical from an industry sustainability perspective.

At the end of the quarter, we successfully executed a rapid integration of Sky Racing into our platform, timed to coincide with the Spring Racing Carnival, where we see a peak period for customer engagement and activity. This integration represents a notable step change in our racing offering, giving customers access to premium live racing content directly within the betr app. The early results are compelling. Customers who engage with Sky Racing are significantly more active. They engage more frequently and place more bets with betr, delivering a 51% higher net wind per active customer compared with the overall customer base. We're continuing to enhance the experience with improvements to odds presentation, streaming quality, user interface, and better content, with great conviction that Sky Racing is a core pillar of our overall racing offering.

As you can see, after a period of bedding down our customer base following the migrations, we are now leading the category innovation agenda in both the marketing and product space, and you will continue to see rapid-fire, innovative, and differentiated product releases, again aimed at our target market. I'll now hand over to Darren to take you through the quarterly cash flow summary.

Darren Holley
CFO, betr Entertainment Ltd

Thanks, Andrew. Turning to slide 13, at 30th of September 2025, the company's cash balance was $95.2 million, including client balances of $13.7 million. Net wind for the quarter came to $38.0 million. Net cash used from operating activities was $5.7 million and includes $0.2 million outflow from the discontinued U.S. operations. Australian operating cash flows were impacted by the seasonal marketing uplift into the Spring Carnival and by $3 million in production costs relating to the GOAT brand launch, the benefits of which will be derived over the next three years. Cash flows from investing activities were $4.1 million, comprising $1.9 million for capitalized technology costs and $2.2 million in fees paid to advisors for transaction and advisory costs in relation to our PointsBet offer. I'll now hand back to Andrew to wrap up prior to opening up to questions.

Andrew Menz
CEO, betr Entertainment Ltd

Thanks, Darren. Quarter one was another strong quarter for trading, reflecting the high quality and valuable database that the company is now able to engage. Operationally, and as we committed in our Q4 announcement in July, we've refreshed and relaunched our next-generation brand, already showing positive signs among our target audience. We've improved our app and our customer value proposition with global first-to-market product innovation, as well as the addition of Sky Racing and an overall focus on speed and ease of use. We've maintained our overall focus on creating shareholder value by ensuring that we deploy available capital for sustainable and profitable growth, and we are highly confident in continuing to deliver on our aggressive inorganic growth agenda over the balance of the financial year. With that, I'll now open up to questions.

Operator

Thank you. If you would like to ask a question via the phone, please press star one on your telephone and wait for your name to be announced. If you would like to cancel your request, please press star two. If you are on a speakerphone, please pick up the handset to ask your question. If you would like to ask a question via the webcast today, please type it into the ask a question box and click submit. Your first question today comes from Phil Chippendale from Ord Minnett. Please go ahead.

Phil Chippendale
Analyst, Ord Minnett

Good morning, gents. Thanks for your time. A couple of questions from me. Firstly, just on your performance so far in the current quarter, I think in the materials you indicated strong momentum in Q2 so far. I just want to unpack that. Are you referencing turnover growth there, or perhaps is that a comment more around net wind margin? I'm just noting I think the September 2025 month saw turnover growth around 16%. That was the first clean comparison we had. How is that comparing to your internal targets? I guess I'm just thinking about how we should think about turnover growth for the year.

Andrew Menz
CEO, betr Entertainment Ltd

Yeah, absolutely, Phil. What we're referring to for the commencement of Q2 is those key activity metrics around turnover and actives. A good look at how the business has performed in October thus far from that activity metrics perspective is the September exit rate. We've highlighted today that we have had some challenging racing results throughout October. That's not uncommon, but there's been a number of, I think the last five Group One favorites have been successful, and that gives punters an edge and has an impact on gross and net wind margins, which are slightly behind, but we're still very confident that they'll revert to the mean over the balance of the quarter, excitingly heading into the Flemington Carnival.

I think the best way to look at the business is to use that September exit rate and apply the company's historical net wind margin for how you want to think about it going forward.

Phil Chippendale
Analyst, Ord Minnett

Okay, thanks. Just turning to the cash flows, you know, typically first half you do see a seemingly higher marketing spend. If we look at the cash flows for the quarter just gone, I think cash outflows were around just under $5 million once we exclude the $2 million of transaction costs and the $3 million of production costs. Is it fair to assume sort of a similar level of cash outflow perhaps in the December quarter before we see a significant improvement in the second half?

Darren Holley
CFO, betr Entertainment Ltd

Yeah, I'll take that. I mean, obviously, Q1 is always seasonally a high cash outflow month as we're leading into the Spring Carnival. We'll continue to have marketing investment right through the Carnival and look to ease that back once that's finished into late November into December. It'll start to pair off towards the end of the quarter, but we're certainly looking to continue to invest in that channel leading into next week.

Phil Chippendale
Analyst, Ord Minnett

Okay, thanks. Last one just from me, just on the PointsBet shareholding, you've now got a 27.7% holding. I'm just wondering what the communication's been like between your company and MIXI thus far.

Andrew Menz
CEO, betr Entertainment Ltd

Yeah, Phil, as I said, we've engaged with PointsBet and the Board of Directors, which is now a majority of MIXI Directors, and there's been some cordial engagement there, as I said, around ongoing operations and strategies of business, ensuring that our significant shareholding is respected as we push on there. As for discussions with other shareholders and with MIXI in particular, we'll have more to say over the next couple of weeks and months as that situation continues to unfold. Obviously, there was quite a bit going into the respective takeover offers, and it's taken a little while for the dust to settle, but we're very confident that we'll be able to engage very well with MIXI and achieve an outcome that's optimal for all PointsBet shareholders, of which we're now the two key holders.

Phil Chippendale
Analyst, Ord Minnett

Okay, thanks. Thanks, Andrew. Thanks, Darren. That's all from me.

Andrew Menz
CEO, betr Entertainment Ltd

Thanks, Phil.

Operator

Thank you. Your next question comes from Leo Partridge from Morgans. Please go ahead.

Leo Partridge
Analyst, Morgans

Morning, guys. Well done on the result. I feel it's already asked some of my questions, but I guess the main one for me is just on product. Firstly, well done for the integration of the live tracker. With new product innovation, why do you think some of the competition hasn't come out with something similar, and how do you protect new innovations in an industry where there's a lot of similarities? Just following on from that, on the mix, what proportion of turnover came from your same-game multis or traditional racing in the quarter? Thanks.

Andrew Menz
CEO, betr Entertainment Ltd

Yeah, so I'll speak to the product strategy side, Leo, and then I might ask Darren to speak to some of the turnover. In terms of product strategy, the way that we think about it is pursuing a differentiated and engaging product and not merely just following me to what other key operators have in the market. Playing the parity game really can't shift the dial and really can't bring customers over. There is a certain baseline of products that customers will expect, and most of those are hygiene factors. They're deposits and withdrawals. It's verification. It's ease and speed of placing a bet and receiving your winnings. Once you're there, our really clear view is that we want to be differentiated. We want to invest our resources in areas that others haven't and trying to find an edge when we're looking at our target segment.

In terms of why some of these products will be replicated and why not, there is a significant amount of development that goes into these products, so they can't always be rapidly copied. Yes, they can be, in a 6- 12 month period by a number of operators. However, the key is, I think, to become synonymous with these products and to get to a position where customers know you for that product, and therefore you can own it. A good example of this in this category was Ladbrokes with Odds Boost, who was first out with this product copied by everyone, but it was always something that customers understood and attributed back to Ladbrokes. I think getting new and innovative product out quickly on a differentiated basis and putting your marketing dollars behind that as opposed to just free bets is the key to get through there.

Darren Holley
CFO, betr Entertainment Ltd

Leo, sorry, could you repeat the second part of your question? Thanks.

Leo Partridge
Analyst, Morgans

Just on the mix, what proportion of turnover would come from, you know, same-game multis versus just your traditional, you know, racing high singles kind of, you know, numbers in the quarter?

Darren Holley
CFO, betr Entertainment Ltd

Yeah, look, I mean, it really depends on what content we've got going. Obviously, we've had NRL and AFL seasons finish up, and we've just had NBA starting in from U.S. sport into this quarter. It does really depend on the content we've got coming through. What we are seeing, however, is that there is a higher proportion of our turnover coming from those higher margin products, and that's certainly assisting us in being able to land margins within that 10%+ range that we've spoken about previously.

Andrew Menz
CEO, betr Entertainment Ltd

I think, Leo, what you see with these higher margin products like same-game multis is that they do typically come with a lower average bet size than singles because of that higher margin, because customers are losing at a greater rate. A lot of these see same-game multis as an entertainment product, a lottery style product, and therefore what we see is a higher number of bets, but lower turnover per bet, as opposed to singles where punters would stake a significantly higher amount. Whilst the turnover percentage might look lower as a percentage of the entire business, its contribution to net win and then to net gaming revenue significantly outstrips the turnover attribution that those products would have.

Leo Partridge
Analyst, Morgans

Darren and Andrew, just one more if I could fit one in. How are you guys seeing the competitive environment at the moment coming into such an important key period for you guys?

Andrew Menz
CEO, betr Entertainment Ltd

Yeah, look, I think it's been more rational. I think the chart that we showed on media spend proves out that the market is more rational. It is much more difficult these days to get a good handle on generosity spend. Previously, the vast majority of generosity spend in this category was above the line, so it was very easy to compare where operators were. What we've seen now is a much deeper investment by most operators in personalization, and therefore it's a little bit trickier to get a handle on the total generosity spend out there. I would say that we are existing in a market that continues to be rational. Generosity spend hasn't increased year-on-year, would be my best estimate from what we understand.

That's why we've got a market that's flat to very low single digits growth, but we're confident the market has returned to growth despite that continued rational marketing behavior.

Leo Partridge
Analyst, Morgans

Thanks, Andrew. Good luck in the current period.

Andrew Menz
CEO, betr Entertainment Ltd

Thanks, Leo. Appreciate it, mate.

Operator

Thank you. Your next question comes from Paul Davies from Odd Minnett. Please go ahead. Pardon me, it looks like Paul's line disconnected. Your next question comes from Andrew Orbach from Taylor Collison. Please go ahead.

Andrew Orbach
Gaming Analyst, Taylor Collison

Hey, guys. Nice result. Just high-level thoughts on the Sky Racing streaming. It seems like Tab's allowing people to unpick the thread and allowing operators to advertise, etc. Just any high-level thoughts you've got on what that does to the dynamic in terms of them potentially having previously had a competitive advantage in that space? Thanks.

Andrew Menz
CEO, betr Entertainment Ltd

Yeah, thanks, Andy. I think Tabc orp gave up the exclusivity on Sky dating back to when we took it at BetEasy in 2018, and it's not for me to speak to Tabc orp, but I think they have an incredibly valuable asset that they are now monetizing on a B2B basis across a relatively large segment of the market, you know, through the deal with SportsBet, with us, and then a number of other little smaller operators have taken it on as well. Clearly, that's a strategic decision they've made. I think it's a great thing for the racing industry. I think it brings customers back to racing, allows really easy engagement for customers. As you can see from the metrics that we've put up, customers love having it there. I think it's a great thing for the racing industry.

It's obviously doing well for Tabc orp, and we couldn't be happier with A, how it looks, and B, where we think we can take the product and again try and lead on customer experience in that streaming space.

Andrew Orbach
Gaming Analyst, Taylor Collison

Great, thanks very much.

Andrew Menz
CEO, betr Entertainment Ltd

Thanks, Andy.

Operator

Thank you. There are no further phone questions at this time. I'll now hand back over for any webcast questions to be addressed.

Darren Holley
CFO, betr Entertainment Ltd

Thanks, Darcy. There's just one question left. I think we've addressed a number of the other ones throughout those phone questions, but the one that's still remaining is around the cash balance. Has it been reduced by $40.6 million for the selective buyback in October? Thanks for that. The answer is yes. We did complete the buyback in October, and as we announced, that was the amount that we ended up returning to those shareholders. However, after that, the company's balance sheet remains well-capitalized to continue to grow both organically and to look at inorganic opportunities as they arise, and we'll certainly work through that as we present our Q2 results and cash flow at the end of December. That completes the questions online. I'll just hand back to Andrew for closing comments.

Andrew Menz
CEO, betr Entertainment Ltd

Thanks, Darren. Thanks, everyone, for making the time to join us today. As you can see, the underlying business is in a terrific position with our marketing and our product now really ready to compete. We can't wait for Cup Week. Bring it on. We think we feel like we're in a fantastic position to compete and to provide brilliant experiences to our growing customer base. Thank you again for your time, and we'll talk to you all at the end of the second quarter. Thank you.

Operator

That does conclude our conference for today. Thank you for participating. You may now disconnect.

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