I would now like to hand the conference over to Andrew Menz, Chief Executive Officer. Please go ahead.
Good morning, and thanks for joining us today for the betr Entertainment Limited quarterly business update for Q4 FY 2026. I'm Andrew Menz, CEO of the company, and today I'm joined by our Chief Financial Officer, Blake Matthews, and our Chief Operating Officer, Bill Richmond. Turning to slide two. At the start of FY 2026, we made a number of deliberate decisions to invest in strengthening the fundamentals of our business. Our focus was on repositioning and relaunching our brand, improving the customer experience, and building differentiated product capabilities that would resonate with our target customer segments. Those investments required upfront expenditure and execution discipline. After completing much of that investment earlier in the year, we are pleased to report the second half has delivered on the guidance and the objectives that we set out.
Improved operational execution, expanded operating leverage, delivery on our financial targets, and importantly, being operating cash flow positive in the fourth quarter, representing an inflection point for the company. The wagering sector in Australia remains dynamic, and management continues to assess opportunities to create value through both organic and inorganic growth and industry consolidation where appropriate. The strategic decisions and investments that we made in FY 2026 are maturing into a higher quality and more profitable customer base, and we enter the new financial year in our strongest position to date. We're pleased to report that month-to-date turnover in July is more than 15% up, excluding the impact of the World Cup on the prior corresponding period. Slide four. One of the key strategic decisions we made was to accelerate our product and innovation as a key differentiator for betr.
Sky Racing continued to perform strongly with around one in two racing customers engaging with the product and more than 90% of users betting after streaming Sky Racing. Our global first Live Tracker is resonating strongly with customers, with one in three SGM customers using it to track their bets, a high degree of repeat usage, and 54% of users being in our target range of between 25 and 35 years of age. We've built this product in the firm conviction that engaging an innovative user experience would capture the active attention of our customers, following the lead of some of the world's best digital and tech companies outside of our sector. The uplift made to our product and the positioning of our Same Game Multi-offering has driven record engagement and volumes in Q4 for a high contribution bet type, particularly among our target demographic. On to slide five.
One of the clearest indicators of our progress against FY 2026 has been the continued improvement in customer quality and the uplift in our customer economics. The investments we've made in brand, product, and customer experience are attracting and retaining more engaged customers who are betting more frequently with us and generating greater value over time. This is evident in our average bet frequency, which exceeded the PCP in ten of the 13 weeks in Q4, highlighting stronger engagement across the base. While the SGM growth I mentioned a moment ago can be seen in the weekly growth rates in every week of Q4. Taken together, these factors drove net wins per Q4 active up 22% on the PCP and outsized overall net win growth of 9.3% for the quarter.
These outcomes affirm our focus on customer quality, promotional efficiency, and personalization to drive stronger customer monetization outcomes from a high-quality customer base. On slide six. We open the new financial year with record momentum and in the company's strongest position to date. Our month-to-date turnover in July is running more than 15% ahead of the PCP, excluding one-off World Cup impacts, acceleration of the Q4 results that we announced today. This shows that our investment in brand, product, and experience throughout FY 2026 are now delivering the tangible commercial outcomes that we had sought and promised to the market. The World Cup has provided another low-cost acquisition and engagement opportunity.
We made a material uplift in our soccer wagering markets and our betting experience leading into the World Cup, and we're pleased that it's resulted in a significant uplift in turnover, most notably in the penetration of SGMs, which was almost four times higher this World Cup versus the last. We're excited about the position this strong momentum has us in, particularly as overall wagering engagement builds deeper into the first quarter as we approach the key periods of the AFL and NRL finals and Spring Racing. I'll now hand over to Blake to take you through the Q4 financial performance.
Thanks, Andrew. Moving to slide seven. In the quarter, betr delivered turnover of AUD 404.3 million, up 1.2% on the PCP, generating net win of AUD 43.9 million, up 9.3%. Net win margin improved to 10.9%, up 0.8 percentage points on the PCP, reflecting ongoing improvements to promotional efficiency and the use of data and AI insights to shift product and customer mix toward higher-margin products. Our customer base remains a key strength, with 156,000 cash-active clients with a greater representation of repeat high-quality recreational customers. These strong trading metrics supported positive operating cash flow, which reflects a significant inflection point for the company. Moving to slide eight. At 30 June 2026, the company's cash balance was AUD 27.8 million, including client balances of AUD 11 million. Net cash flow from operating activities was AUD 2.6 million positive, the first positive quarter since 2021.
The result reflects a full quarter of the Q3 cost actions we took, as well as continued growth in net win, as Andrew outlined earlier. Importantly, we continue to operate with this lower cost base into FY 2027, enhancing our operating margins and having us on track to deliver our normalized FY 2027 EBITDA target of between AUD 13 million and AUD 19 million. With that, I'll hand back to Andrew.
Thanks, Blake, turning to slide 10. Looking ahead, our priority remains consistent, disciplined execution across every part of our business while delivering products that resonate with and retain our high-quality customers. In FY 2027, we're particularly focused on extending our advantage through the launch of increasingly differentiated Same Game Multi and racing products in time for the Spring Racing Carnival. Categories where we continue to see strong customer demand and attractive economics. For these products to launch before the peak period, our position will take us to profitable share in the market. Over the past year, we've embedded data-led decision-making more deeply across the business, and we're increasingly seeing the benefits flow through to our customer outcomes. In FY 2027, we will further leverage these insights to deliver more personalized customer experience, improve engagement, increase frequency, and enhance customer monetization. Importantly, this isn't just about driving activity.
It's about ensuring customers receive better experiences while improving the efficiency of our investment in acquisition and retention. These initiatives provide a clear pathway for further operating margin expansion throughout FY 2027. As brand awareness and consideration continue to grow, we now have a compelling opportunity to continue to increase share of wallet from our overall customer base. As we've stated, we continue to assess organic and inorganic opportunities that we believe can strengthen our competitive position or accelerate shareholder value creation. Importantly, the stronger operational foundation we've now established and outlined today gives us much greater flexibility and strength to pursue these opportunities in line with our long-term strategic objectives. Finally, on slide 11. Put simply, FY 2027 is leveraging the investments we've now made. We have a stronger brand, a compelling and rapidly improving product offering, robust customer data capabilities, improving operating leverage, and strategic flexibility.
We're coming into the new financial year from a real position of strength, and our focus is on translating those advantages into higher customer value, expanded operating margins, and stronger earnings growth. Our disciplined capital allocation framework ensures we have multiple avenues to create shareholder value, whether through organic growth, strategic initiatives, or M&A. We are very confident in our ability to continue to execute with discipline across FY 2027 to achieve the financial targets that we've previously outlined. Thank you, we'll now open the line for questions.
Thank you. If you wish to ask a question by the phones, you will need to press the star key followed by the number one on your telephone keypad. If you wish to ask a question via the webcast, please type your question into the ask a question box. First, we'll take questions from the phone line. Your first phone question comes from Phil Chippindale with Ord Minnett. Please go ahead.
Good morning, gents. Thanks for your time. First question, just want to talk to the turnover growth. It was about 1% for the quarter versus the prior period. The March quarter was about 2% growth versus PCP. This is the first quarter you've had including TopSport in the comp, so it's sort of a clean comparison. Just sort of keen to understand your understanding of what the industry was doing over the quarter. Do you think you were taking market share?
Yeah. Thanks, Phil. It's Bill. Yeah, certainly, from our point of view, the focus was very much on that 9.3% increase in net wins. As far as the industry goes, there was some strength at the back of the quarter through the World Cup. I think the rest of it, we're very much in line with. As I said, our focus very much in the quarter was on that quality over quantity, really shown by that 22% uplift in revenue per client. That's very much where we've focused, and we've really seen strong growth. The margin uplift is obviously very helpful in showing that as well. In terms of, we'll see some more data, I suppose, about the quarter.
From our point of view, we're really happy with that 9.3% increase in net win for the quarter and that uplift revenue per client driven by that sort of real focus on quality over quantity.
No doubt. Can you sort of give us a bit of a comment as to the level of competition you're seeing out there in the marketplace, particularly I would say the last quarter. There was sort of only a modest gap between gross and net win margin. I understand it's a little bit seasonal, but were you perhaps not as aggressive as some in the market? Again, just sort of maybe a relative comment if you could, Bill.
Phil, I think from our point of view, we've really focused on product, probably more of a generosity during the period. We did do some generosity during the FIFA World Cup focused very much around the Australian games. Away from that, we weren't really competing on that. We're really confident the benefit of that not just comes from a bit of a boost, which we saw during the FIFA World Cup. We noted that we were 15% up excluding that FIFA World Cup. It's over double that if you include the FIFA World Cup. From our point of view, the growth we came through the FIFA World Cup, we're hoping to really hold on because of that product uplift.
Hopefully we'll see that not just through the Australian football like the AFL and NRL and our improvement in Same Game Multi product are there, but also through the EPL when that starts next month as well. We are confident that the investment we made in products is what's going to stand us in really good stead long term.
Okay. Thanks. I'll jump back. Thank you.
Once again, if you wish to ask a question on the phones, please press star one on your telephone. Your next question comes from Sam Bradshaw with Evans and Partners. Please go ahead.
Hey, good morning, Andrew, Blake, and Bill. Looks like the investment in product has paid off with an increase in core customer stickiness. Just wondering what we can expect over the next few quarters in terms of further product development?
Thanks, Sam. We're really excited about where our product is at the moment. I think people have really clearly seen the uplift of the differentiation that we've put in the product in previous quarters. As Bill mentioned, through our soccer product, we're very excited, though, that pre-spring carnivals for racing and pre-footy finals even more imminently, for our AFL and NRL, we will have a first to market globally, Same Game Multi-product for those sports and racing as well, which we think will set us apart from the competition, which will allow us to continue to engage customers prior to games and during games as well. Therefore allow us to have higher levels of engagement without having to put levels of generosity out there that are in the market at the moment.
We're really focused, as Bill said previously, on making sure that we can have our customers completely engaged with our product and less reliant on generosity because the cost of generosity in this market is significant, particularly also when you think about the taxes and fees that go along with that. We're very focused on a highly engaging experience to keep people on the app for longer. As I said earlier, really leveraging off those best-in-class, world-first tech companies outside of our sector. Watch this space.
Excellent. Thanks, guys.
Thank you. There are no further questions on the phone line at this time. I'll now hand back to address any webcast questions.
Thank you. There are two web questions from Leo Partridge of Morgans who we understand is in transit. June acquisition was certainly strong off the World Cup. Question around what does the retention of these customers look like? Do they differ from the average customers that we're acquiring?
Yeah, we're really excited about what the acquisition looked like over the World Cup. In terms of the customer quality, we've had a 40% payback on customers acquired over that period already. Therefore, we're very confident that those customers will be monetized, and as I said earlier, engaged through footy finals and Spring with new products that we have coming in. It was certainly a low-cost acquisition opportunity. A lot of people in markets, which they typically are, in the June- July period, and we think we've been able to target the right customers at the right value.
Second question from Leo. Live Tracker is evidently going well and clearly resonating with that 25-35-year-old cohort. Does the product roadmap reflect a focus on this cohort going forward?
Absolutely, it does. Andrew touched on some product that, yeah, we're launching before footy finals, before spring. It's very much about bringing the experience to life, not just pre-game, but during the game as well. Certainly, that's what the younger audience is looking for, particularly those who are very much engaged with their mobile device far more than perhaps some of the older generations are. We've got a really exciting roadmap of that going forward. We think that products like the Live Tracker have got those customers looking at us, this new range of products will certainly take that to another level. I think it's a very exciting time for us regarding product.
Thanks, Bill. There are no further web questions. I'll pass back to Andrew for closing remarks.
Again, thank you for joining us today, as we announce the Q4 results. We'll be with you in a month's time to announce our full year FY 2026 results and further reaffirm the guidance that we offered for the second half of 2026. As we've said today, operating cash flow positive materially for the fourth quarter for the first time for the company since 2021. Very excited about the roadmap in front of us from a customer economics and particularly from a product perspective as we head into the peak period of spring and footy finals as well. Thank you again for all your support. We really appreciate it, we look forward to talking to you soon. Thank you.
That does conclude our conference for today. Thank you for participating. You may now disconnect.