DataDot Technology Company Description

DataDot Technology Limited, together with its subsidiaries, manufactures and distributes asset identification, management, protection, and authentication solutions in Australia, Europe, and internationally.

The company operates through three segments: OEMs and Distributors, Data TraceID, and Direct Business and Consumer Sales.

It offers DataDotDNA polymer and metallic microdots; Property Vault, a comprehensive asset management database delivering service solutions to combat theft; and DataTraceID authentication solutions that provides brand protection technologies and services.

The company also provides theft deterrence solutions to combat asset and equipment theft; and authentication solutions for liability reduction, warranty claims, counterfeit detection, track and trace, grey market/diversion, supply chain management, enhanced packaging, retail loss prevention, credentials/ID cards, and document security.

In addition, it offers DataDotDNA National Register, a law enforcement solution that allows customers to verify the original owner of assets protected by DataDotDNA.

The company sells its products to governments, police, insurance, and other companies within the automotive industry through a network of distributors.

It sells directly to business and consumers through online, retail, and dealers. The company was incorporated in 2000 and is based in Brookvale, Australia.

DataDot Technology Limited

Country	Australia
Founded	2000
Industry	Security & Protection Services
Sector	Industrials
CEO	Bradley Kellas

Contact Details

Address: 8 Ethel Avenue Brookvale, 2100 Australia
Phone	61 2 8977 4900
Website	datadotdna.com

Stock Details

Ticker Symbol	DDT
Exchange	Australian Securities Exchange
Fiscal Year	July - June
Reporting Currency	AUD
ISIN Number	AU000000DDT1
SIC Code	3990

Key Executives

Name	Position
Bradley Charles Kellas	Chief Executive Officer, MD and Director
Andrew Hunt	Chief Financial Officer and Company Secretary
Andrew Baker	Marketing Manager