I'll now hand the conference over to Kate Beattie, CEO. Please go ahead.
Thank you, and thanks everyone for joining us this morning. I'm Kate Beattie, and I'm joined by our CFO, Tali Ross. I'd like to start by acknowledging the traditional custodians of the land on which we're conducting this call today, the Gadigal people, and pay my respects to their elders past, present, and emerging. I'll make some brief remarks on our first quarter trading update before taking questions. Our first quarter results saw improving momentum in retail sales and continued sales growth in our hotels business. In total, across the group for the 14 weeks ending 5 October, we delivered sales of $3.1 billion, down 0.3% on the prior corresponding period. In retail, total sales were $2.5 billion for the quarter, down 1.4% versus the first quarter of 2025.
This includes the impact of lower specialty business sales following the integration of Shorty's operations into Dan Murphy's and the transition of Jimmy Brings to a partnership model with MILKRUN in 2025. Combined Dan Murphy's and BWS sales were $2.4 billion in the quarter, down 1% year-on-year. Following a soft start to 2026, our retail sales trajectory improved with positive sales growth in September, which was supported by targeted and well-executed promotions during school holidays and the footy finals season. During the quarter, we continued to strengthen our competitive position by reinforcing our best-in-market everyday low pricing on the key brands and products our customers value most, complemented by value-focused promotions and underpinned by Dan Murphy's lowest liquor price guarantee. More specifically, we have taken a number of proactive steps which are worth highlighting.
Firstly, we have updated our product segmentation to ensure we are driving value through the products that matter most to customers and ensuring these are more prominent in our stores, supported by increasing stock weight. Second, we have broadened our competitor set we use to benchmark our shelf prices across both BWS and Dan Murphy's in-store and online. Third, we have increased our in-store messaging to emphasize value and our commitment to beating competitor prices. Fourth, we are doubling down on Dan Murphy's brand messaging to ensure more customers are aware of Dan's lowest liquor price guarantee. Lastly, we have increased BWS's promotional offerings, including offering incremental value leveraging our Everyday Rewards partnership with Woolworths. This is through activations such as points booster offers above threshold spend levels and points multipliers on selected API deals product purchases.
The user experience for customers shopping our BWS products on the Woolworths website and app has also been significantly improved. We were pleased to see our team's focus on delivering great value, range, and service continue to resonate with our customers. Dan Murphy's further strengthened its market-leading voice of customer score by one point, up to 82, while BWS achieved its highest-ever score of 79, up four points. Promotional intensity across the retail liquor market remained elevated throughout Q1, particularly on the online channel. Online sales grew 20.9% to represent 10.2% of our combined Dan Murphy's and BWS sales. Growth was driven by strong promotional activity, a more competitive delivery fee structure, and strength in the ultra convenience channel. Now turning to our hotel segment.
In hotels, sales of $592 million were up 4.4% versus the first quarter of 2025, driven by growth across all four key drivers of food, bar, gaming, and accommodation. Our continued investment in renewals, localized food and bar menus, new EGMs, and expanded nightcap offering all contributed to this positive trading result and was reflected in higher customer satisfaction scores. Gaming remains resilient, with our two largest markets of Victoria and Queensland exhibiting the strongest growth. Our overall performance has benefited from the installation of approximately 250 new electronic gaming machines in the first quarter, in addition to the approximately 900 machines which were installed in the second half of 2025. Pleasingly, our gaming market share in Victoria continued to improve. Hotels continue to benefit from being a destination of choice for key events, notably sporting events and family occasions such as Father's Day.
We continue to innovate our food and beverage offerings, including our new summer menu which is focused on seasonal menu items and updated pub classics. Our pub+ loyalty app now has over 560,000 active users, accounting for almost 30% of food and bar transactions. Members enjoy access to all-day, everyday draft beer specials and promotions such as our current October-long Pub Tober offering of daily deals on food and beverage throughout the month. We continue to grow our renewals pipeline and to deliver strong renewal returns. We completed 10 renewals during the quarter, including six whole-of-venue repositionings. By way of example, at our full-year update in August, I mentioned we had just launched the Northern Grounds Hotel in Diddillibah on the Queensland Sunshine Coast.
This venue is now a top 10 venue for food and beverage nationally in our portfolio, up from outside the top 150, demonstrating the upside available to us through strong renewal execution. Turning now to second quarter trading and outlook. Pleasingly, the positive sales growth in retail which began in September has continued in October. We will continue to invest in maintaining a differentiated everyday price position as well as delivering incremental value through promotions, reinforcing our market-leading retail customer value proposition. We expect promotional intensity across the retail liquor market to continue to be elevated through the second half. As a reminder, in the second quarter, we will be cycling supply chain disruption in the prior year, which impacted both sales and our ability to invest in promotional activity during the peak summer trading period. Hotels have also made a positive start to the second quarter.
Sales growth in October is modestly below the Q1 trend, driven by beer pricing and event timing. Inflationary pressure on wages and elevated security costs, combined with increased depreciation and amortization, remain a headwind to earnings growth in the half. We expect to install approximately 400 new EGMs and complete a further 10 hotel renewals in the second quarter. Across both retail and hotels, our focus for the rest of the half will be firmly on execution across the social event season, including sporting events and celebrations such as spring racing, the Ashes Series, Christmas and New Year festivities, as well as general summer socializing. As always, I'd like to close by thanking all of our Endeavour team members for their tireless efforts in delivering great value and experiences for our customers and guests. With that, I'll now hand back to the operator for any questions.
Thank you. If you would like to ask a question, please press star one on your telephone and wait for your name to be announced. If you would like to cancel your request, please press star two. If you are on a speakerphone, please pick up the handset to ask your question. As a reminder, only one question per person will be permitted. However, if time permits, participants are welcome to rejoin the question queue. Your first question today comes from Craig Woolford from MST Marquee. Please go ahead.
Good morning, Kate. Your commentary does suggest some positivity on the sales line, but the comments on promotional intensity sound quite like quite a step up. Sales growth online is higher. I'm just trying to understand, is Endeavour leading this promotional intensity, or are you responding to others? As part of that, can you clarify what you meant by the shift of the competitor set in your lowest liquor price guarantee?
Yeah, thanks for the question, Craig. I think there's a couple of key points I'd like to make. One is, as I've tried to say, we are making sure that we underscore our customer value proposition in the market and, most importantly, Dan Murphy's position as the lowest price liquor retailer, including the lowest liquor price guarantee. That is a proactive stance, and I've outlined some of the ways in which we're doing that. We are taking all the measures within our gift to make sure that remains front and center for customers when they're looking for a place to shop. We have done that in the ways I outlined, including expanding the competitor set against which we consistently proactively seek to understand and make sure we are beating their prices.
Also, being really clear about changing trends in customers' preference for particular products and making sure on those particular products we offer differentiated value. We will continue to do that. We will be unapologetic about making sure that we are front of mind for value in the market. It also remains a competitive landscape. I think it's self-evident that everybody's competing for what remains a relatively constrained consumer dollar, discretionary dollar of spend, and we will continue to match any competitor, match and beat any competitor offerings in that regard.
Thank you. Your next question comes from Shaun Cousins from UBS. Please go ahead.
Thanks. Good morning. Maybe just a question back on retail and the industrial action from Woolworths. Does Endeavour expect to regain the $40 million- $50 million in sales and $8 million in EBIT that it lost in the second quarter last year, or is the liquor market now smaller and/or maybe the consumer locked in to shop at other competitors now such that regaining those lost sales might not be possible? Please.
Thank you for the question. Sure. Look, our intent is to continue to compete to win in a competitive market. I'm not in a position to comment on the market itself and what trends might be emerging there, but I think, as I've tried to make clear, we are competing to attract the discretionary dollar, every discretionary dollar in our category, and we will continue to do so.
Thank you. Your next question comes from Michael Simotas from Jefferies. Please go ahead.
Good morning, everyone. I just wanted to touch on the comment in the release that the industrial dispute last year impeded your ability to invest in promotions through the second quarter. How should we think about what that meant for your gross margin that you'll then be cycling in the first half? Does that mean that there was a material benefit to gross margin last year, and we should think about that when we look at how you can lap that in the first half of 2026?
I think, I mean, we've called that out with intent. It is certainly fair to say that when you're in the position we were in, which is we could not get enough stock onto shelves fast enough, we had to pull back on our ability to compete on promotions. We couldn't provide the product to underpin a strong promotional campaign as we were leading into Christmas last year. Thankfully, that's not the position we'll be in this year, and that will have corresponding impact to both sales and margins.
Thank you. Your next question comes from Ben Gilbert from Jarden. Please go ahead.
Morning, Kate. Sorry, another question around the promotions. If I just put together what you're saying around all these points, you've got the lapping of reduced promotional intensity, which obviously you pull that in, presumably it's got to be funded by you, so there's a GM impact. It sounds like you're leading a lot of the step-up in promotional intensity. Is that largely funded by you? It sounds like we could see a reasonable decline in gross margins year-on-year in the first half, putting all these points together.
Thanks for the question, Ben. What I would reiterate is we are actively ensuring our brand value propositions resonate and that they are showing up true to their brand value promise, which includes being the lowest on price in the market. Above that as well, offering great value on promotions and on attractive offering, both in terms of composition of the products on display and the price points at which they're sold. That should drive the kind of top-line momentum that we are encouraged to see emerging. It's an environment in which social occasions continue to matter a lot.
I think it's fair to say that our sales momentum in September was particularly underscored by things like the footy final season, where we were really pleased to see actual transaction growth as customers embraced those occasions and the opportunity to participate in the category, both in our pubs as well as in retail. How that will play out over the rest of the season remains to be seen, but I would say we would see that as early good signs of the fact that when the opportunity to socialize, have fun is there, and there are a lot of occasions still to come through the rest of the half, customers do participate. We look forward to seeing how that plays out in terms of both sales momentum and the drivers of that.
Are you funding the step-up in promotions, Kate, or is it supplier-funded?
I think it's fair to say these things are always a mix. Of course, we work very hard every day with our suppliers to make sure that their products show up at a price that is good for our customers, that is funded through a mixture of mechanics in partnership with our suppliers. As I've also said, our everyday shelf prices, we're making sure that they are positioned to reflect our brand value propositions in the market. That is also an ongoing dialogue with our suppliers about at what price we put what products on shelf.
All right. Thank you.
Thank you. Your next question comes from David Errington from Bank of America. Please go ahead.
Kate, hi. All power to you for trying to get the business back into sales growth. I think that's what the business really needs. All power to you for doing that, irrespective of the impact on short-term profitability. The question, I suppose, that I've got is that you seem to be doing a lot of this promotional, or the industry is shifting, if you like, to online. Immediacy, if you like, ultra convenience. I suppose that's what worries me a little bit because that's where the promotions seem to be playing out. My question is, how ready is the business to be able to win in that game? You seem to be late to the party a little bit, whether you have to do it through Uber. It just doesn't seem a very profitable way to run a business going forward, this ultra convenience and immediacy and online.
How is your business set up to be able to combat the necessary pressures that will be on your profitability to meeting that sales need? Is it just you have to do it because the customers want it, or is it that's the preferred way of doing promotions now? If you could do that, because it just seemed to me, listening to you, that's the way, the preferred way is to give offers. I think you said delivery, preferred modes of delivery and delivery availability and that. It just worries me that the cost burden of this, I don't want to use the word profitless sales growth, but that's what I'm taking away a little bit today. If you could comment on that, that'd be really appreciated.
Thanks for the question, David. I think I'd start by saying our competitiveness on price is not limited to the online space. We're making sure we show up with the best prices for customers everywhere we trade, both online and in store. It's worth also remembering that online sales represent 10% of the total sales base. While it is an important channel and it is a promotional, it is a channel in which we've seen a more intense competitive landscape, it's certainly not the only one in which we're showing up for value. It's also important, I think, to underscore that online remains a profitable channel for us. There are multiple ways in which we participate in the online space.
There are our brand-exclusive online spaces like the Dan Murphy's app and web, BWS app and web, and there's also other channels through which our products are sold, such as the fast, last-mile convenience channels, the ultra convenience channels, as well as the Woolworths site and app. What we do in all of those channels is make sure that we're balancing our price competitiveness with the profitability. We do that through multiple means, including, obviously, managing price and margin in the way the products show up, as well as the way we negotiate, for example, delivery fee outcomes. It's also worth remembering that the Dan Murphy's online channel remains by far the biggest e-commerce channel in the liquor industry in Australia. Our sales in the Dan Murphy's online channel are approximately 75% picked up at store.
That also supports multiple things, not just profitability of the channel, but also actually customer presence in our store. I think it's very important to remember that when a customer picks up at store, it's a further opportunity for us to connect with them directly and for them to recognize the proposition that is the Dan Murphy's box, including the range of products available, the promotional offerings, and the value in shopping in a Dan store.
Okay, thanks, Kate.
Thank you. Your next question comes from Tom Kierath from Barrenjoey. Please go ahead.
Morning, Kate and team. We're seeing a bunch of retailers basically come out and, I guess, print improving sales trajectories. What are you kind of seeing from an up-trading or down-trading perspective from the consumer? Is there any signs that people are buying more premium products, or is that kind of down-trading trend? It's been happening for a while with the cost of living pressures kind of continuing.
Thanks for the question, Tom. Look, I think it's very fair to say we continue to see people shop for value on average, and the trends we've spoken about before, such as the relative prominence of entry price points in categories in our sales, remains true. Having said that, we also disproportionately represent across our sales base the majority of the shoppers of the category in the market, so we do see all types.
I think we've spoken before about the fact that while we see the value shoppers to some extent down-trading or trading out of things like champagne into sparkling wine, we also continue to see, for example, good growth in the premium and luxury wine segment, which I think talks to the fact that engagement in the category remains strong and where affordability isn't an issue, participation at the premium end of the market still remains strong and actually in growth.
Great. Thank you.
Thank you. Your next question comes from Caleb Wheatley from Macquarie. Please go ahead.
Morning, Kate and team. Just to follow up on the competitive intensity online, is that more a comment around the online channel competition and promo moving more towards sort of what you're seeing in the broader market, or is there anything else happening more specifically in online, just conscious that the online specialist retailers are also starting to ramp up some of their liquor SKUs?
Sorry, Caleb, I didn't catch all of that. Can you repeat the question for me?
Apologies, Kate. Just a question around that online promo or competitive intensity. Is it more that online channel and your platform moving more toward the broader market conditions, or is there something happening more specifically in the online competitive space in liquor, particularly with Amazons of the world starting to increase their offering in a liquor space as well?
I think, if I'm right, your question is asking about, are there more players in the market doing more, or are we promoting more deliberately in that channel? I would say probably a combination of both. Yes, I mean, the online space is an easier-to-access space if you don't have a physical footprint. There are unique competitors in that space that we continue to compete with, and we'll do so. We compete with their prices, not just online, but in store. It's also where you see at the moment in the broader market the prevalence of the spend stretch and sort of basket-building offers. That's just a unique mechanic that's more prevalent in online than it is in offline in our category at the moment.
Thank you.
Thank you. Your next question comes from Richard Barwick from CLSA. Please go ahead.
Morning, Kate. Can we just touch on the strategic review? You've referenced that still continues. Can you give us a little bit of detail as to who's actually leading that and to what extent, if any, is Jayne Hrdlicka involved in that process as well?
Yeah, thanks, Richard. It's a process that's being led by management with support of Bain Consulting and, of course, with a continuous feedback loop to the board. Jayne is supporting the business the equivalent of a couple of days a week, working with us on that strategy build as we progress as well. I think we've said before, we're looking forward in the second half of the year to bringing the outcome of that to the market once we've landed it. It's progressing really well. We're really encouraged by the early signs we're seeing there that continue to underscore our confidence in the opportunity still available to us in this portfolio.
have any sort of update, Kate, just on when you think you'll be in a position to bring that to market?
We think it'll be in the fourth quarter of the financial year, so the April, May timeframe next year. We'll be planning to do a strategy check.
Okay. All right. Thank you. Okay. Thank you.
Thank you. Your next question comes from Phil Kimber from E&P. Please go ahead.
Hey, Katie. Just a question on the hotels. You've called out there, nearly 1,000 new EGMs in the last six or so months, and then another 900, I think it was. Can I just confirm that whilst they might be new machines, their old machine goes out, new machine comes in, and you haven't gone from like 12,000 EGMs to 14,000 over the last year or two? They just want to confirm that they're replacement of existing machines rather than incrementally new machines.
Yeah, thanks, Phil. That's right. They are replacement. I'd sort of characterize that as a category management exercise. We continue to make sure that our product offering in our gaming rooms remains relevant to the customer base, so that does involve continuously refreshing the fleet.
You'd step that up. I think you called it out probably a year or two ago. I think you'd got to maybe five to seven-year replacement cycle. I might have it slightly wrong. Is that just consistent with that, or are you stepping it up again to have an even shorter replacement cycle?
Yeah. It's approximately, it's sitting between six and seven years on average. That's pretty much the same as it has been for the last couple of years. We haven't particularly stepped it up. There is some timing in when we've purchased last year, which is what we've commented on when we talk about the depreciation and amortization impact this year. It was disproportionately, the purchasing was disproportionately weighted to the second half last year. On average, the amount of replacement that we're doing is pretty consistent.
Yep. Perfect. Thank you.
Thank you. Your next question comes from Sam Teeger from Citi. Please go ahead.
Hi there. Good morning. Just was keen to please explore the comment around promotional intensity being expected to be elevated in the second half, given that's still some time away. Is this because of what you're learning in the strategic review to date, or some other factor which you can explain to us? In terms of the second half, should we be assuming promotions are the same, or at an even more level than last year? Thank you.
Thanks, Sam. Apologies, I may have been unclear. I meant the second half of the quarter, the second quarter of the half. For the remainder of the half, it was my intention to say that we're not expecting a material change in what is currently an elevated level of promotional activity. It may even get more intense as we lead into things like cyber sales, trading for Christmas, which of course is a key must-win event for the liquor category.
Thank you. Your next question comes from Peter Michael Bowick from Select Equities. Please go ahead.
Hi, Kate. Just on the gaming, you've called out Victoria and Queensland as being the strongest markets, which aligns with the sort of industry data and that you gained share in Victoria, which is partly, I guess, driven by the sort of post-normalization and the opening hours, etc. Are we to imply from that, though, that Queensland, that you've lost some share? If so, what's driving that?
Yeah, thanks for the question. As we have previously commented on the fact that we're not keeping up with market growth in Queensland, there are a number of factors, including where our pubs are positioned relative to the club sector, which is outperforming pubs, and also the state of the fleet. We're investing strongly in renewals in Queensland, and where we renew our venues, we're very pleased with the gaming performance, which is more in line with the rest of the market, but we still have some work to do there.
Great. Thank you.
Thank you. Once again, if you would like to ask a question, please press star one on your telephone and wait for your name to be announced. Your next question is a follow-up from Shaun Cousins from UBS. Please go ahead.
Great. Sorry, I've actually got two. Maybe just to clarify the answer to Sam's question, Kate, is that so you're not calling out that promotional intensity will remain elevated through the second half of fiscal 2026. You're just saying that it's second quarter 2026?
That's right. Apologies if I was unclear.
Okay. Gotcha. All right. Sorry. That's quite a difference in how I think it's been interpreted by investors. My question's around gaming and regulatory changes, particularly in Victoria, where I think load limits are to be reduced from $1,000 to $100. I believe that's coming in later this year. Is that expected to have any impact, or you haven't seen any? Or yeah, is that expected to have any impact? Pardon me. Thanks.
Thanks, Shaun. I might just clarify for the benefit of everyone on the call, what load limits refers to is the amount of cash that can be put in a machine at any point in time. What we've seen is, and what we have actually been an advocate of, is the reduction of load limits in various states. We're supportive of the trajectory and where it has occurred, which includes in both the state of South Australia and in New South Wales. We've not seen it materially impact earnings, but we do think it's a sensible measure that the regulators are taking.
Great. Thanks for that clarification.
Thank you. Your next question is a follow-up from Michael Simotas from Jefferies. Please go ahead.
Thanks for taking another one. I've actually got a couple as well. Can I just confirm the point around promotional activity and whether we're talking about the second quarter or the second half? Kate, I think you made a comment about the second half of the half, but the release itself talks about promotional activity being elevated through the second half in the outlook statement. I'm a little bit confused by that now, just how we should interpret that.
Our intention was definitely not to provide guidance on what we expect in promotions in the second half of the year. To be perfectly clear, we are only commenting on the second half of the half. All of our comments that we are making only relate to the first half of the financial year, the period up to, effectively, the end of December.
Okay, that's clear. In terms of your commentary on sales, so turning positive in September and continuing into October, to be clear, is that just BWS and Dan 's, or is that entire retail sales?
It's BWS and Dan Murphy's.
Is the implication of that that retail sales, including specialty, are negative?
No, apologies. Retail sales in total are positive, but we're not distinguishing specialty sales, as we've said. I mean, one, it's a relatively small component of overall sales, and particularly because of the merger of Shorty's Liquor into Dan Murphy's last year and moving Jimmy Brings to MILKRUN. That segment is not in growth, but retail sales overall in October are in growth.
Total retail sales are positive in September and October?
Yes.
Okay. Great. Thank you.
Thank you. There are no further questions at this time. I'll now hand back to Kate Beattie for any closing remarks.
Thank you, everybody. I appreciate you joining and appreciate the questions. Of course, we're heading into the all-important spring racing carnival and summer trading period. We look forward to seeing you in our stores and in our pubs. Hope you have a great weekend.
That does conclude our conference for today. Thank you for participating. You may now disconnect.