I'll then pass to Kirsty to cover our financial results in detail before I finish with Xero's FY 2023 outlook, and then we'll move to Q&A. FY 2022 has been another very important year for Xero, and we're really pleased with our strategic progress and financial performance. Our financial performance has been strong. The group's revenue growth profile rebounded and our SaaS metrics, a measure of the value of our customer base, remain robust with good progress on subscriber growth and average revenue per user or ARPU. This performance reflects investment over a number of years in pursuing the very large opportunity we have. The use of digital solutions by small business is continuing to gather pace. We are confident in our strategy to drive cloud accounting adoption, supported by significant trends such as government initiatives to encourage digitization and innovation.
Moving to a summary of our results on slide five. As I said, this is a strong result. Operating revenue exceeded the milestone of NZD 1 billion, rebounding to grow 29% on the prior year, including 5% from acquired businesses. Subscribers grew to 3.27 million, up 19% on the prior year. Net subscriber additions totaled 530,000 over the year. Annualized monthly recurring revenue, or AMRR, grew to exceed NZD 1.2 billion, increasing 28%, largely reflecting subscriber growth of 19% and higher ARPU. ARPU increased 7% versus the prior year. Kirsty will talk more about our actions that contributed to this movement in her remarks.
Subscriber lifetime value, or LTV, increased to NZD 10.9 billion from NZD 7.6 billion, driven by good progress on subscriber growth, higher ARPU, and monthly churn, which remains below pre-COVID levels at 0.9%. EBITDA increased 11% versus the prior year to NZD 213 million, reflecting a balance between gross margin expansion, which increased to 87.3%, and increased operating costs in line with our outlook for the year. We reported a net loss of NZD 9.1 million, which was down NZD 29 million on the prior year, and free cash flow declined NZD 55 million to NZD 2.1 million, and these outcomes were consistent with our preference to reinvest capital generated back into the business.
Our ability to invest is a function of the strength of our business model and sustained revenue momentum, which is shown on the next slide. You can see in the chart that Xero has delivered a high level of annual top-line growth against what has at times been a challenging backdrop. The rebound in revenue growth this year reflects subscriber growth, price changes during the year, and higher contribution from platform revenues. Platform revenues grew 113% or 43% if we adjust for businesses acquired during the year, as take-up and usage of our financial services offerings and adjacent products continued to grow. Platform revenues are now at 11% of operating revenues, up from 7% in FY 2021. Our continued expansion in platform revenues is evidence of our success in executing our strategy.
Moving to slide seven, I'd like to spend some time discussing the activity indicators for the three largest elements of platform revenues: Planday, Payroll, and Payments. Planday continues to perform well. We're working towards a launch in Australia and rolling out a closer integration between Planday and Xero for the UK market. On the left, we show the number of Planday employee users each quarter since March 2021. Average employee users increased by approximately 19% from the prior year period in the three months to end March 2022. The middle chart shows employees paid through Xero Payroll over the same time. This has grown by 19% since this time last year across Australia, New Zealand, and the UK, where we offer this product. The right-hand chart shows monthly invoice payment value has grown by 41% since March 2021.
I'd now like to discuss the results of our operations by geography. Starting with Australia and New Zealand on slide eight, both countries delivered ongoing momentum in subscriber and revenue growth, a pleasing outcome in markets where cloud adoption is relatively high and demonstrating the potential for our international segment. In Australia, revenue increased by 26% to NZD 483 million. We added 229,000 subscribers in the half, reaching 1.34 million subscribers in total. New Zealand revenue increased by 15% to NZD 149 million. We added 66,000 subscribers in the half to reach 512,000 subscribers in total. As I said earlier, Australia and New Zealand are well ahead of our other markets in terms of the adoption of digital solutions by small business.
We continue to see further support from government initiatives such as a Technology Investment Boost in the recent Australian budget. Turning to our international segment, starting with the UK, revenue increased by 30% to NZD 292 million. Net subscriber additions of 130,000 for the period brought subscribers in total to 850,000. We are well-positioned in the UK and continue to deliver product enhancements such as our personal tax product this year. Revenue growth was pleasing. However, second half subscriber growth was disappointing. This reflected a subdued Q3 due to partner channel productivity and service-related challenges. Performance did improve in Q4. Additionally, take-up expected from the final stage of MTD for VAT has been slower to materialize than expected.
From what we can see, this is industry-wide and points to the potential for delayed sign-ups in FY 2023 to materialize. While on the back of FY 2022, there's reason to be cautious, we go into FY 2023 with confidence and believe fundamentals for the long term remain very good, with further rounds of Making Tax Digital ahead and overall cloud accounting penetration still low in this very important market. In North America, we added 54,000 net subscribers, and subscribers reached 339,000, which is up 19% on the prior year period. Revenue increased by 28% to NZD 73 million. In constant currency, revenue grew 31%. We continue to further invest in the localization of our product in North America, as evidenced by our acquisition of LOCATE Inventory last half and the TaxCycle acquisition more recently.
We've signed a partnership with cloud-based tax compliance solutions provider Avalara, and we'll give further details of this at Xerocon New Orleans in August. In our rest of world markets, revenue grew 85% or 90% in constant currency to NZD 100 million. This included the majority of the revenue contribution from Planday. We ended the period with 226,000 subscribers in rest of world after adding 51,000 during the year. We are pleased with operational progress and the revenue momentum we're delivering. Over the next few slides, I'm going to update you on the progress we've made on key elements of executing our strategy in the year. Our strategic priorities are to drive cloud accounting adoption, grow the small business platform, and build Xero for global scale and innovation. Let me touch on each of these.
We continue to drive cloud accounting adoption. As we've said before, we estimate the total addressable market is more than 45 million small businesses in the markets we operate in currently. With low levels of adoption, this reflects substantial opportunities in our international segment. We also see further opportunities for growth in our more established regions, Australia and New Zealand. We're making good progress in growing the small business platform. Small businesses are increasingly seeking services beyond cloud accounting, and we're responding to this with investments to extend and enrich Xero's platform products and the wider ecosystem. To fulfill our purpose, we need to continually invest to build capabilities that enable innovation and our people to work productively at global scale. A key focal point has and continues to be investing in our people and acquiring new talent. On this front, we've had our biggest year yet in talent acquisition.
Touching briefly on recent acquisitions. We've made good progress on the four businesses we acquired this financial year: Planday, Tickstar, TaxCycle, and LOCATE Inventory. Overall, these contributed NZD 41.7 million of operating revenue in FY 2022. Acquired in FY 2021, Waddle is a business with an early-stage revenue profile, which we have reduced after consideration of the progress made during FY 2022. Kirsty will talk more about the detail on the related accounting adjustments. While we're disappointed with this outcome, we continue to have confidence in the Waddle platform and the opportunity to provide small business customers with access to capital. I'd now like to touch on two areas of investment in our strategy this year in a bit more detail. Firstly, as I mentioned earlier, we continue to invest in the localization of our product for North America to better meet our customers' needs.
Our product roadmap is key to our execution in North America, supported by acquisitions such as TaxCycle and the partnerships such as the one I just mentioned with Avalara. Regarding TaxCycle, the opportunity in Canada is very attractive. There are a number of similarities between Canada and other countries where Xero has been successful to date, including the tax systems and the role that accountants and bookkeepers play in supporting small businesses. Canada has a TAM, Total Addressable Market of opportunity of about 4 million small businesses and low levels of cloud accounting adoption, representing a very important opportunity for Xero.
We first established a presence there in FY 2018 and now have office locations in Toronto and Calgary with a team of more than 200 people. It was great for me to be able to visit for the first time in over two years last month. The acquisition of TaxCycle in December 2021 provides immediate access to an income tax product that increases our relevance and connections with accountants and bookkeepers in Canada. This is also a step up in localization by adding end-of-year tax capability in key filing categories with support for others to come. Now on slide 12, I wanna spend a little bit of time on the achievements we've made this year attracting talent. As I said earlier, Xero had its most successful year ever in terms of talent acquisition in FY 2022.
In a competitive hiring market, we've expanded our global team to 4,784 FTEs, and with a focus on product and technology talent. Our FTEs increased 31% year- on year- or 24% excluding acquired businesses. Our ability to attract people to Xero reflects how our purpose to help make life better for people in small business and their advisors resonates with candidates, along with other aspects of our strong employee value proposition. These include the ability to continue to leverage our global footprint, our flexible working policy, and fully remote roles, which we introduced in August for product and technology roles and have already seen 25% of those hires choose to work this way since. In conclusion, we're pleased with our progress on strategy.
I'll now pass to Kirsty to cover our financial results before coming back to you to talk about Xero's FY 23 outlook.
Thanks, Steve, and hi everybody. I'll now provide some further detail on our financial results for FY 2022, starting on slide 14. The full results Xero has delivered show rebounding growth across the group following the disruption seen over the last two years. As you can see on the left, subscriber growth of 19% and ARPU increases of 7% contributed to an AMRR increase of 28% to just over NZD 1.2 billion. The chart in the middle and on the right show EBITDA of NZD 212.7 million and free cash flow of NZD 2.1 million. The modest EBITDA increase versus the prior year is due to the increase in investment spend on product and customer acquisition being offset by the increased operating revenue performance. It also reflects the business maintaining a higher growth profile throughout the whole year.
Our focus on reinvesting into the business also contributed to the positive free cash flow result that shows how we have balanced returns generated and our investment objectives. Overall, operating expenses for the year are consistent with the guidance provided at our FY 2021 results, and these indicators reflect this. Moving to the next slide, Xero's customer franchise remains very strong, as evidenced by the SaaS metrics we are reporting today and the continued growth in LTV. On the left, you can see Xero's total LTV increased by NZD 3.3 billion versus the prior year to just under NZD 11 billion, which is a 43% increase. Breaking this down by segment, in ANZ, LTV increased by 36% and LTV of our international markets increased by 61%.
Subscriber growth and growth in LTV per subscriber was strong in Xero's international markets, assisted in part by acquisitions in the period. Before I discuss the movements in LTV at a headline level, I want to touch on some of the related metrics. LTV per subscriber, CAC or customer acquisition cost months, and LTV to CAC. You'll find these metrics in the appendix. The growth in total LTV has come from the 19% increase in subscribers together with a 20% increase in LTV per subscriber, bringing the LTV per subscriber to just over NZD 3,300. CAC months increased slightly from 14.8 months in FY 2021 to 15.5 months. This reflects stable trends within the ANZ segment and an increase in our international segment.
The international increase was due to acquisitions and a higher contribution to subscriber growth from less developed markets such as North America. LTV to CAC increased to 6.9 from 6.4 in FY 2021, reflecting an improvement across both segments of the group. CAC per gross subscriber addition was essentially unchanged in the period within the ANZ segment, as has been the case for some time. Overall, CAC per gross addition has increased due to stronger subscriber growth within the less developed international segment. In particular, I would flag growth within our North American markets and the inclusion of CAC from Planday, which is a different ARPU and CAC signature when compared to the rest of Xero. In the chart on the right-hand side, we show development of Xero's LTV over the year by driver.
ARPU represents the monthly recurring revenue per subscriber at the end of the period. This increased by 7% or 9% in constant currency to NZD 31.36. Gross margin increased slightly to 87.3%. As we highlighted at the half year, churn has had a positive impact on the LTV, and I will discuss churn trends in a bit more detail on the next slide. New subscriber additions were the largest contributor to the movement in LTV, with the acquisitions of Planday and Tickstar also adding to the overall movement as shown on the slide. I now want to come back to ARPU and churn. As we show on the left-hand side of slide 16, ARPU has increased by 7% or just over NZD 2 in the year.
The main elements of the movement are the price increases which came into effect during FY 2022 across business edition plans in all markets and some partner edition plans in ANZ. Acquisitions, namely Planday, have contributed positively to ARPU. A typical Planday subscriber has a much higher ARPU than a Xero one. FX movements were overall unfavorable, reducing ARPU by approximately 2%. Product mix and other factors, including take-up of financial services and ecosystem, accounted for the remainder of the ARPU increase. As the right-hand chart shows, after the decline seen in churn over the last few halves, this has remained largely stable at below pre-COVID levels and under 1% per month. We continue to view the disruption caused by the pandemic as having contributed to greater awareness of the value and the importance of cloud accounting to our small business customers and accountants and bookkeepers.
While these trends are reassuring, we're monitoring the macro environment closely, as you would expect. Having discussed our key SaaS metrics, I'll move on to gross profit and expenses. Together, these charts show the benefit that our continued discipline investment has delivered in the form of gross profit. On the left-hand chart, our strong gross margin, combined with the revenue results for this year, has seen gross profit increase by 31% to NZD 957 million. Total operating expenses increased by 39% to NZD 922 million, as we show in the right-hand chart. This equated to 84% of operating revenue, inclusive of M&A integration costs equivalent to under 1%. This is consistent with the outlook commentary we provided at the prior year results.
Digging into expenses by type, sales and marketing costs increased by 32% year-on-year, just ahead of our operating revenue growth. Amounting to 37% of operating revenue, the cadence of CAC spend has normalized after the more varied pattern of spending incurred last year. While we have remained within a fairly consistent cost envelope overall, we have put sales and marketing dollars to use in many varying ways as the environment has changed and we have found new ways of connecting with new and existing customers. We have made a lot of great progress when it comes to brand awareness with campaigns across TV, online, and out of home. There are plenty of examples of the work we've done here, but perhaps the most prominent is the recent partnership we announced with FIFA Women's Football.
This multi-year partnership will cover the FIFA Women's World Cup Australia and New Zealand in 2023, and other tournaments through to 2026. We're really excited by the potential for this partnership to help build brand awareness for Xero around the world as we look to support the communities that work in and around the game. Building the products and the technology that will underpin the beautiful experiences our customers will enjoy long into the future means prioritizing investment today. On top of the more normal spend on product, we have also been supporting the five acquisitions that have completed since the start of last calendar year. Product design and technology costs accounted for 34% of the operating revenue, up from 29% in FY 2021.
Reflecting the increased level of corporate activity, G&A costs did increase slightly ahead of growth in the group, lifting to 13% of operating revenue. Overall, our results show healthy progress in gross profit and top-line growth, which we have reinvested into CAC and product development to drive momentum this year and help build towards our longer-term objectives. Moving to slide 18. Here we present a summary income statement for FY 2022 showing year-on-year changes. Operating revenue increased 29% to reach just under NZD 1.1 billion. Revenue progress was above the growth seen in subscribers of 19%, with the ARPU drivers already discussed and the contribution from M&A, particularly Planday, both a factor. As I've already mentioned, gross margin increased to 87.3%.
As we have in previous results, I thought it would be useful to provide some further detail on operating expense movements, which are shown in note five of our FY 2022 report. Employee costs, both in the form of salaries and in the form of share-based payments, increased by 34%. This included a one-time impact from the restructuring of equity-based compensation. Under this change, vesting of share-based remuneration has changed from three years to one year for all employees except the Xero leadership team and senior leaders. The new vesting profile improves the competitiveness of Xero's total annual remuneration offering. Advertising and marketing costs increased by 56%, which reflects the varied level of spending on advertising in the prior year period. Spending contracted in H1 FY 2021, but has remained consistent with top-line trends over the following three halves.
Travel costs have increased as travel has recommenced, but spend within FY 2022 remains more than 80% below pre-pandemic levels. We expect a further increase in travel costs during FY 2023 as travel returns and staff are engaged in supporting more in-person events such as roadshows and Xerocons. Increasing consultant and contractor costs support our strategic investment into people and the ways we have accessed people resources to build products and the integration of our recent acquisitions. All of this contributed to an EBITDA margin of 19.4%, which was a decrease of 3.1 percentage points versus the prior year. We recorded a net loss of NZD 9 million, which was NZD 29 million lower than the prior year net profit of NZD 20 million. There are some one-off items to mention within this.
Two of these relate to the treatment of Waddle that Steve has already talked to. Firstly, other income increased due to mostly to the recognition of a fair value gain on contingent consideration relating to Waddle of NZD 30 million. Impairment charges totaling NZD 25 million relate mostly to the impairment of Waddle goodwill. The partial revaluation and restructuring of an element of contingent consideration relating to Planday had a total negative impact of NZD 2.2 million. Finance costs, at just under NZD 44 million, are largely consistent with the prior year, when we adjust for the non-cash loss in FY 2021 that was incurred on the buyback of our first convertible note in December 2020. Moving to slide 19. Cash generation offset by investing activity in the period leaves Xero's overall liquid resources at just over NZD 1.1 billion at the 31st of March.
This comprises cash and cash equivalents, short-term deposits, and undrawn committed debt facilities of NZD 150 million. Deducting our total debt liability of NZD 885 million, our net cash position at the end of the year was NZD 51 million, down NZD 205 million from the end of FY 2021. The main movement in our cash position over the period came from NZD 196 million in acquisition and related payments. These payments mostly comprised initial cash consideration for acquisitions completed during the year. Before I hand back to Steve for the outlook, I wanted to again reiterate our approach to capital allocation. We continue to prioritize reinvestment and cash that we've, that we generate in order to support our strategy and the potential we have to create significant long-term value.
Day-to-day, most of our investment will focus on the areas of go-to market and product development to drive top-line growth. We also continue to evaluate potential investment opportunities, including M&A, that can further enhance or complement our strategy. I also wanted to express that we are delighted to share an expanded range of non-financial indicators with you in our FY 2022 annual report. For the first time, our annual report has been prepared with reference to the Value Reporting Foundation's integrated reporting framework. We really hope you find it useful in understanding how Xero creates value for all of our stakeholders, and we look forward to your feedback in continuing to involve and enhance our reporting. I'll now hand back to Steve to provide some more detail on our outlook for FY 2023.
Thank you, Kirsty. I'll now cover the outlook on slide 20. We are a business with a focus on growth, and our preference is to reinvest cash generated. In FY 2023, total operating expenses, including acquisition integration costs as a percentage of operating revenue, are expected to be towards the lower end of a range of 80%-85%. Now I'd like to spend a moment just touching on the longer-term evolution of Xero's financial profile and operating expenses. We've given you guidance for FY 2023 in terms of what we anticipate from an operating expense ratio perspective. It will be natural to expect further progress as outlined on the slide in the form of our long-term aspiration.
While we haven't put a specific timeline on this, our aspiration is to see significant improvement in Xero's operating expense ratio as Xero and the global cloud accounting industry continues to develop. Having said this, it's important to highlight that from period to period, our operating expense ratio and the other ratios on the slide could vary as we identify growth opportunities that are consistent with our long-term objectives and adapt to market conditions. I now wanna talk through the factors that we see contributing to our operating expense ratio across three cost areas. With respect to sales and marketing, the strong SaaS metrics that Kirsty took you through earlier are evidence that significant investment here remains appropriate.
We expect a modest improvement in this ratio in FY 2023, and over the long term, we're confident that the efficiency we demonstrate in more developed markets will be more evident across our entire business. Moving to product costs, these increased to 34% of revenue from 29% in FY 2021. Within our outlook guidance, we anticipate next year that these will be largely consistent with FY 2022 as a percentage of revenue. In the longer term, we expect product costs to decline as a percentage of revenue, reflecting a more scaled and developed operating cost structure. I now wanna give you a sense of what we've achieved in product delivery over the past year and expect to deliver with further investment over the next 12 months.
In FY 2022, we delivered a number of product initiatives, such as our most comprehensive update to bank reconciliation and Analytics Plus, where we enhanced our AI-powered planning and forecasting suite. In addition, we enhanced US reporting, provincial tax in Canada, and personal tax in the UK. We also did a tremendous amount of work towards the development of products you can expect to see launched during the next 12 months. These include meeting the needs of customers with less complex needs, deeper product localization in North America, and the launch of Planday in Australia and a tighter integration in the UK.
A few key areas we're continuing to invest in this year are building products and functionality to meet our customers' compliance needs in all markets, seamless access to financial services within Xero workflows, continued modernization of our platform, and leveraging our recent acquisitions to further support our strategy, such as embedding inventory management. Moving to G&A expenses, these costs are smaller but critical part of our cost structure. We've invested in recent years to build important capabilities in strategy, corporate development, and other support functions, and as we scale further, there is opportunity to improve this ratio. In conclusion, I wanted to reiterate this year's strong performance. This has been delivered against what remains a complex and uncertain backdrop and highlights the strength of our business and resilience of our customers.
During these times, customers continue to, and in many cases increasingly consider Xero as fundamental to running their business and meeting their compliance needs. We remain extremely confident in the opportunity ahead for Xero to build our customer and partner relationships and to deliver on our purpose. We're looking forward to doing this in FY 2023 in person for the first time in a number of years at Xerocon in London in July, New Orleans in August, and Sydney in September. Before I conclude, I want to acknowledge our teams around the world, and I really want to thank them for their hard work as they continue to do all they do to support our customers and our partners. That concludes the presentation, and I'm now going to pass over to Noel, our moderator, for your questions.
Thank you. If you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star two. If you are on a speakerphone, please pick up the handset to ask your question. Your first question comes from Garry Sherriff from RBC. Please go ahead.
Morning, Steve and Kirsty. Our first question was on ARPU growth, very strong this year, 7% on PCP or 9% on a constant currency basis. Can you tell us what those numbers were ex Planday? And how should we think about ARPU growth over FY 2023?
Yeah. Thanks for the question, Garry. Yeah, as we said, we were really pleased with ARPU. Although we don't sort of specifically split out the breakup of the ARPU numbers, the price change was the most significant of the increase in ARPU over the period. Planday did, as we said, have a positive impact on it. You know, not to the same extent as the price change. Also, you know, as we also mentioned, contributors were also the product mix and the increase in attach of our platform.
Understood. Capitalization, was there any change this financial year that either assisted or impacted the EBITDA number? That's all I've got. Thank you.
No, I mean, as you'll see from the notes in the accounts, the capitalization rate for Xero, you know, moves around a bit year to year. You know, this year it was slightly higher than it was last, which was lower than the previous year. You know, we always sort of work in in about the same sort of number, and there's a number of different things that contribute to it, where we really direct our resources within product and dev. For example, if someone's doing research on a particular new product, we're unable to capitalize that's expensed immediately. It really just depends on the mix of what we get our dev teams to work on. There wasn't any, you know, fundamental change at all in that.
Thanks very much.
Thanks, Garry.
Thank you. Your next question comes from Kane Hannan with Goldman Sachs. Please go ahead.
Morning, guys. Can you just talk a bit more about the churn trends you're seeing in the business? I suppose whether the price rises you put through, you know, contributed to that increase in the second half. I suppose just how you're thinking about churn in FY 2023?
Yeah. I mean, churn was a number that we were really thrilled with for the year. You know, 0.9% is world-class in our opinion for particularly in the small business space, because it does actually mean that we have our subscribers hanging around far longer than the normal survival rate of a small business. Based on our group churn of 0.9%, it means that the average subscriber is with us for 9.3 years. That's just a nice little fact point for that. If you compare it to what happened, we did put through our price increases in September and then November. If you do the compare from H1 to H2, we saw a slight reduction in ANZ.
There was a slight uptake in international, but again, you know, 12 months ago, we were at 1.43% in international. We now sit at 1.23%. You know, we don't ever really see any significant change in churn at all when we put through price increases.
Perfect. Maybe just one follow just on the platform revenue growth acceleration. Is that all the step-up in payment values in that chart that obviously had the really strong March numbers, or is some of that coming from the App Store revenues building up over time? Cheers.
There's a number of contributors. You touched on two of them. It's also, as we said, the contribution of the acquisitions like Planday to that growth of over 100% year-on-year. The organic growth was 43%, which does relate to the Payments revenue, and some of those other adjacent revenue streams.
Perfect. Thanks, guys.
Thank you. Your next question comes from Roger Samuel with Jefferies. Please go ahead.
Well, hi, morning all. My question is around your outlook commentary. Prior to FY 2020, before the pandemic, you gave your guidance around free cash flow, and nowadays your outlook commentary is more focused around cost. How should we be thinking about free cash flow going forward? Are you still trying to improve your free cash flow? Are you managing it sort of the breakeven level?
Roger, you know, within our outlook, we do continue to say that we will have a preference of reinvesting our cash generated. Therefore, you know, a few years ago, we were certainly working towards a breakeven cash flow, free cash flow position. We then made it, and since then, we have really been saying that we will reinvest that generated back into the business. The reason for focusing on operating expenses now is really to show that we are considering our spend on cost and that we, you know, the guidance that we're giving around the change from last year, I suppose, which was 80%-85%, plus also the additional 2% for acquisitions.
Now we are within the band of 80%-85%, and we are suggesting that you look sort of towards the lower end of that, showing, you know, as many are wanting to see, particularly now, that we are really focused on ensuring that we deliver the right products and services to our small businesses, but doing it at a way where we are considering efficiency all the time.
Okay. Maybe just a follow-up question on your cash flow. The income tax paid in this result was NZD 20 million, which is roughly double the amount last year. Can you tell us what happened there, and how do we reconcile that with the P&L tax expense?
I'll start with the P&L, then I'll work back to the cash.
Yep.
From a P&L perspective, the large swing that you see there is due to the fact that we recognized the deferred tax asset last year. That's, you know, that's the biggest swing. This year is more of a, you know, business as usual, income tax provision. Within the amount of tax paid, there is an amount there for TaxCycle. It's about NZD 7 million. You know, there's a bit more detail if you wanna have a look at it on, it's actually page 74 on the annual report if you wanna have a look at that.
Okay. Yep. Got it. Thank you.
Thanks, Roger.
Thank you. Your next question comes from Rohan Sundram with MST Financial. Please go ahead.
Hi, Steve and Kirsty. Just a couple from me. Firstly, on the talent acquisition, how far into that are you? Are we past the peak or are you still ramping up on that?
I guess the best way to look at this is that talent acquisition is very much aligned with our review of our plans each year in terms of how we're executing, how we set our expense envelope and, you know, we continue to look to add talent for sure as we go forward because we continue to be very much growth oriented. In terms of, you know, the scale, you know, it was a big year last year and, you know, we certainly have got objectives set for this year as well to continue to add talent to Xero around the world.
Okay. Thank you. Last one for me. Just given all the derate we're seeing in tech stocks, has that impacted the way you think about that balance between reinvesting into the business versus wanting to show ongoing EBITDA growth?
Well, our orientation is really, I guess, very much focused on the significant opportunity that we have in executing our strategy. You know, that remains our focus because the opportunity we have around the world to continue to invest and support the development of the small business cloud segment, which is an emerging segment still in many parts of the world, is really the focus. The opportunity then for us, as we said in the presentation to, over time, in the long term, show the kind of improvement in those operating ratios, expense ratios we talked about, is really aligned with that. It's really aligned with the continuing maturing of our business and the segment in which we operate.
You can look to the achievements we've made in Australia and New Zealand and point to that as reflecting, you know, improved efficiencies as markets for the cloud accounting software and cloud software for small business continue to mature. Still our orientation is, as we said in the outlook, about investment and growth. Clearly, we want to make sure we're responsible about that in the short term and the long term, and we really wanna send a message that we are super focused on it and appreciate the need for us to be responsible with the way we approach it.
Thanks, Steve.
Thanks, Rohan.
Thank you. Your next question comes from Siraj Ahmed with Citi. Please go ahead.
Hi. Can you just talk to the UK subscriber growth in the second half? It was flat in the first half. You know, typically it's second half weighted. Can you just talk to the third quarter issues that you've flagged? Just on Making Tax Digital, the benefit in their FY 2023, I mean, do you think you've lost market share? You did mention some industry issues, so can you just expand on that? That'd be really helpful.
Yeah. Hi, Siraj. Look, I think that the things I touched on really, you know, against the backdrop of a business we feel very good about and we're very pleased with our revenue performance, in the ongoing challenges to engaging with our partner channel, and particularly in markets which are developing markets and where we're essentially helping accountants and bookkeepers on their journey of practice and digital transformation. It is tougher when you're going through the kind of interruptions to connecting physically and being in person. They're so much a part of the, you know, the historic approach we've taken to building relationships and driving the growth of our business. We found that particularly hard in Q3.
It was, there was just a lot of fatigue that we could sense and still interruptions to people returning to work. We saw improvement there in Q4. I think it's important to say that. The issue that I mentioned in terms of service was really a minor issue, but did have a little bit of an impact where we implemented multi-factor authentication as a way of protecting our customers, and that was, in a sense, extended to trialists for a period of time until we reversed that. Trialists clearly are not as keen to give you the sort of levels of information that you would expect from someone who is a customer, wanting to deploy multi-factor authentication or needing to. Finally, on MTD, look, it's really...
Now from all the insight and information we have, it has been a slower take-up. We think that there's still well, you know, around 2/3 of the businesses that fall into the category of businesses that are under GBP 85,000 and need to comply with Making Tax Digital for VAT that are still out there. You know, it is industry-wide. We have pretty good intelligence on that, and we hope to see that flow through in FY 2023 as you get closer and closer to the point in time where non-compliance becomes you know, an issue for a small business.
Thanks, Steve. Can I ask one last one? Sorry. Go on.
Go ahead. No, no, you go ahead. Go ahead.
Just on Avalara as well, the partnership. Is that a new partnership, and can you just talk to the significance of that? I mean, does that make your product market fit in terms of sales tax, much better now, much stronger in the US?
Yeah, look, it is a new relationship and, you know, I won't say much about it today, but we'll be talking more about that in the future. You know, you're essentially on the right track there in terms of how it contributes to us continuing to do the things we're doing through partnerships, through acquisitions, and through the products we build to meet the needs of US customers.
Thanks.
Thank you.
Thank you. Your next question comes from Thomas Beadle with UBS. Please go ahead.
Hi, everyone. Thanks for the opportunity to ask some questions. Just first one, you know, I know a key driver of your increasing investment this year is in North America and Planday, but I'd like to also talk about, like, foreign language capability. I mean, we haven't spoken about that for a while, but, you know, how much are you investing there? When might we expect this capability to be built? And do you need to increase the level of investment there to complete building that capability?
Yeah, look, Tom, thanks for the question. We continue to do work that will put us in a position where language localization is something that we can do efficiently in the future. Ultimately, however, it comes back to prioritization and a real understanding of the opportunities that we have and competition between many different growth and investment opportunities that we have at Xero. At this particular point in time, there's not much to say about that in terms of how we're prioritizing, but it does remain, in the longer term context, something of interest to us and something that we are definitely keeping in mind.
Great. Just probably a follow-up from Rohan Sundram's question, I think it was, just around employee share-based compensation. You've obviously reduced that vesting period from three years to one year. So, you know, what's driven that? Is that competition for talent? I guess with that lower vesting period, could that potentially impact your ability to retain talent or could it actually drive costs higher? Also just generally, could you just talk about the inflation that you're seeing in employee compensation, just given obviously how much competition there is out there for talent at the moment? Thanks.
We are continually looking at the way in which we can, you know, provide remuneration to our employees. You know, we did look, and it's more market standard to have a one-year vest rather than a three-year vest. You know, listening to our people, we made the change. You know, I think that puts us in good stead. We're certainly doing well on the recruitment front at the moment. You know, you can see from our growth that we are able to do that recruitment. We'll continue to look at it in the future.
As far as the cost base goes, we had a large hump at the beginning as we made the change, but it should about NZD 23 million, but that should, you know. It's not, that's not something that's gonna continue.
Great. Thanks.
Thank you. Your next question comes from Paul Mason with E&P. Please go ahead.
Hi. Just wanted to ask a bit about some of the sort of bookkeeping service relationships you guys are building in the US, so like H&R Block. It was an announcement you guys made earlier in the half. Could you talk to us a bit about sort of what their actual product is and sort of what, you know, the strategy is behind these partnerships that you're doing?
Yeah. Hi, Paul. You know, we've always said our focus in North America is on building the partner channel. Building the partner channel is ultimately working with them to transform their practices so they can more efficiently support their clients and also then encourage their clients to come on to the Xero platform. One of the areas where many of these large firms provide service is in the area of outsourced bookkeeping. You know, we have a very good product for that. There's also a narrative that goes with many of them, the ones who've formed deep partnerships with longer term opportunity to help them continue to broaden the way that Xero and they collaborate.
In terms of how it fits into our strategy, it's really part of, in a sense, let's call it the cycle of getting both accountants and bookkeepers promoting Xero to their clients, but also the other work that we do to encourage small businesses more directly to promote Xero to their accountant and bookkeeper. In the North American market, where we are at this particular point, is really the focus there. Those relationships I think are really endorsement for a number of aspects of why we're doing what we're doing. Endorsement of our product. An endorsement of their desire to have a relationship with a company like Xero that can help them on their transformation journey.
They're very supportive of the work that we're doing and wanting to see us succeed.
Good. Can I just ask as well on the new Ultimate plans you guys are releasing, just your general view on sort of the proportion of your customer base that those plans might be, you know, targeted at?
Yeah. Look, I think in terms of one of the most important things we can do in terms of, again, driving ARPU, is to really make sure that we're evolving our SKUs, if you like, to meet the needs of customers, both those with lesser needs and those with more complex needs.
The Ultimate package is really addressing that customer with more significant needs, where we can do a couple of things, provide value to them, but also drive additional elements to the Xero proposition through that Ultimate package.
Okay, cool. All right. I'll leave it there. Thank you.
Thank you. Your next question comes from Eric Choi with Barrenjoey. Please go ahead.
Thanks for the questions, guys. I just wanted to drill into some of the points that Tom and Garry brought up, actually. The first one is, I guess some of the other tech stocks are calling out mid to high single digit wage inflation. I'm just wondering if you're seeing something similar, and if any acceleration in wage growth is baked into your expense ratio guidance.
Yes. I mean, it is. We are certainly around the globe living in a very interesting time at the moment, particularly off the back of the last couple of years too, where, you know, we've been able to show the market that we can move, pivot, reprioritize to really fit within what's happening within the market. You know, absolutely we have set our capital envelope for FY 2023, as we say, between NZD 80-NZD 85, looking at the low range, and that certainly includes what we, you know, see at the moment, that will happen from sort of inflationary pressures.
You know, if something happens that we don't expect, then, you know, as I say, we've already been able to show that we'll be able to work within the capital envelope that we've got, and ensure that we still, you know, maintain within our outlook statement.
Thanks, Kirsty. On the capitalization element of those costs, I think it was sort of 45% of R&D this year. Do we just sort of assume the same sort of ratio into 2023?
Yeah. I mean, again, we don't give guidance on it, but if you look back in the past, you'll see that we. You know, there's a tiny bit of volatility, you know, between each year, as I said earlier, just about the prioritization of what we get our staff to be working on. You know, it is generally always around that sort of rate. You know, some years it's a bit higher, some years it's a bit lower as we've seen over the last couple of years.
Awesome. I wonder if I could borrow for last one. Just wondering if we go into a macro environment, maybe where blunt price increases get a bit harder, just thinking if there's other sort of innovative ways for you guys to lift yield and, I mean, thinking specifically about the Technology Investment Boost, could you guys launch like multi-year subscriptions or promote up-tiering or some other sort of product innovation we're not thinking about?
Yeah. I mean, we're always looking at our pricing strategy. You know, as we've said, our philosophy is always around providing additional value to our small businesses and accountants and bookkeepers. You know, we are, as you can see in the financial statements, heavily investing in product and technology, which ultimately ends up in increases in the amount that we are delivering through our for each of our, not only our core Xero, but across the whole entire platform. We do always look to see when we can put price increases through.
You know, to your latter part of the question, you know, we're always looking at ways in which we can change things in the future, but there's, you know, certainly nothing that we are looking to announce now, which is in addition to the way in which we do our subscribers on a monthly basis at the moment.
Thank you so much.
Thank you. Your next question comes from Bob Chen with JP Morgan. Please go ahead.
Morning, guys. Just a quick one around the overall M&A strategy. Can you talk a little bit about how has TaxCycle sort of performed compared to your expectations going into that business? Just broadly, are we likely to see more similar types of acquisitions like that in North America?
Yeah. Hi, Bob. TaxCycle, very early stage, like literally we're only talking about a handful of months.
I was fortunate enough to get to Calgary recently and spent a couple of days with the TaxCycle team and the Xero team in Calgary, visiting partners and learning more about the business there, and really validated for me seeing firsthand the quality of the relationships, the capabilities they have and the relevance that it adds in terms of our presence in Canada and relationship with accountants and bookkeepers. At this stage, a bit early to say. Sorry, mate, I've just forgotten the other part of the question. It was about TaxCycle and what was the other part? Was it M&A in general or I might, Bob, just say if you could ask that again.
Sorry. Yeah. Just M&A in general.
Just in general? M&A in general.
Yeah.
Look, we're really pleased with the progress we've made with the acquisitions over the course of the last 12 months. You know, again, you start with, you know, post-acquisition, do you, in practice, do you feel that the strategic rationale was right and strong? We can say yes to that for sure. The other thing is more important is how are the relationships like with the people in that business, and are we culturally aligned? We've been very pleased with the collaboration and also just the quality and consistency of the cultures of those businesses and how they're working really well in the Xero environment.
Again, there's some really nice plans around each of them to continue to evolve and deliver on that promise for our customers, which is what this is ultimately all about. Looking forward, we'll continue to look consistent with our strategy at opportunities that are out there, but very pleased with what we've accomplished in the last 12 months.
Okay, great. Just probably on the competition front, can you talk a little bit about what you're seeing from a, you know, maybe on a pricing side or just competitive intensity, especially in the UK?
Yeah. Look, I'd say more of the same, really. I don't think that, you know, that's not to say the competition isn't a factor and isn't something that we watch and think about. We haven't seen significant changes in the approach of competitors. You know, the UK has been an environment where all participants have been advertising and pursuing the journey of adding customers and, you know, nothing much has changed, really.
All right. Thanks, guys.
Thank you. As a reminder, please continue to limit your questions to one question at a time. Your next question comes from Stephen Ridgewell with Craigs. Please go ahead.
Yeah, thanks. Congratulations on the result, guys. Steve, I just wanted to circle back on the discussion of, on Making Tax Digital in the UK. Some of the improving trends perhaps you're seeing there more recently, is that gonna continue into Q1?
Sorry, Steven. The line was not great then. Can you just say that again?
Sorry. Apologies. Just in terms of.
I can't hear.
the U.K. and Making Tax Digital. Can you hear me?
Yeah, I can. It's a bit. Well, have a shot at it. We should be able to get there.
Okay.
Go ahead.
Just on the U.K., Making Tax Digital, you commented on Making Tax Digital earlier. Are you starting to see improving trends in terms of adoption in sort of Q1?
Yeah. Look, we at this point, it's again still very early in the period. We, you know, we'll talk more about that obviously in the half at the end of the half. I think that where I left it was really very much to say that the opportunity is still there. We didn't see it flow through at the level that perhaps everyone expected. It would have assumed that people were moving early, whereas now the compliance deadlines are coming closer. We'll just see how it plays out during the course of the half. There is still 2/3.
the best of our knowledge, there's about 2/3 of small businesses in that that have to comply that are yet to comply.
Thanks, Steve. Just one really quick one. Just for North America, are you able to give us a sense of whether, you know, Canada was growing a bit faster than the North America growth rate as a whole? Are you sort of seeing good signs in that market, which is obviously a more recent entry than the US?
Yeah. Look, we don't break that out. I think that what I would say is they're different markets and, you know, certainly the work we're doing in Canada has given us a really good understanding of the opportunity and, you know, we're really approaching the two. They are at different stages and with very different characteristics. At this point, we don't break out the two. You know, we are definitely focused on both markets and have a real focus on making sure we continue to evolve our product offering for customers in those markets.
Great. Thank you.
Thank you. Your next question is a follow-up question from Garry Sherriff with RBC. Please go ahead.
Steve, have you seen any impact in the UK in relation to Ukraine and Russia? The conflict, and has there been any buyer behavior change since that you've seen on the SME level, that you think you can attribute to, I guess, what's going on in that part of the world? If so, please provide some detail.
Yeah, not really, Garry. Nothing that I could add that's, you know, helpful there. You know, I mean, other than, you know, when you talk, you know, I spent a week in the UK, and obviously people in Europe are concerned. To the extent that you know, plays out in everyday life and business, but very hard to say. Nothing that we can point to or would point to.
Understood. Thank you.
Thank you. Your next question is another follow-up question from Roger Samuel with Jefferies. Please go ahead.
Well, hi. Morning. Can I just dig deeper into your outlook for ARPU growth? You mentioned about price increases, but how should we be thinking about the mix or the product going forward? You've launched,
A new product called Ultimate, which I presume will be priced at a premium to the premium product. Also in your slide, you mentioned that you are building something to meet the needs of customers with less complex needs. Are you sort of launching like a more basic product there? Another dynamic is Planday. It seems like you haven't really rolled out Planday to the rest of the world. Maybe Planday can drive ARPU growth as well going forward.
Yeah. There's a lot in that question, Roger.
Just wondering what's the-
Yeah.
What would be a driver of your high mix?
Yeah. Look.
Yeah. Yeah.
Look, I think we've always said that ARPU and the construct of ARPU, you know, is really the outcome of a number of things, you know. It's obviously the mix of the subscriptions that we sell. To the extent that we get smarter and smarter over time in the way that we manage, you know, the pricing and the packaging of our product, that's definitely something that we're focused on. There's obviously the adjacent categories that we've touched on today that are really important as well. There's the ability for us to, you know, to upgrade and sell more to customers as they're using the product, and that's certainly something that's an area we focus on developing as well. You know, ultimately, the,
You know, there's certainly opportunities if you look at Planday, you mentioned that, you know, can we do things with Planday ultimately to serve more of that small business segment with lesser employees that wants a really simple integrated solution? Definitely, an opportunity for us there along with other things we might do. Yes, we are looking to find ways to meet and reach more businesses with our products in the most effective way, and we'll hear a bit more about that during the course of the year. But it's a little tricky one. I'm not sure. I'll let Kirsty maybe add a comment to that.
Yeah. I mean, we see ARPU as, you know, only one component of our growth. You know, if you talk about the small businesses with less complex needs, that's really about growing our revenue through additional subscribers, maybe not at the level of the ARPU. On the flip side, you know, we do have now, and we continue to increase the level of different service offerings across the breadth of our platform. You know, you do have this, you know, seesaw between increasing ARPU, but then also looking at potentially decreasing ARPU but increasing volume. You know, I think longer term, our business should ultimately be about driving an increase in ARPU.
It will just depend on the mix as we go through the journey over the next few years and, you know, how successful the product for lower needs is, you know. Because if it was incredibly successful, then it may have a bit of a headwind against our ARPU, but it would have to, you know, be large growth.
I think what I would say is fair to say is that regardless of the size of the subscription or the customer, we are very much focused on making sure that we are effective in adding services and making sure that customer is in more and more over time. ARPU is a focus area for continued improvement for sure. In terms of giving you more detail on how that plays out, it's you know gonna be a factor of you know of many different elements that Kirsty just touched on.
Right. Thank you.
Thank you. Your next question is a follow-up question from Siraj Ahmed from Citi. Please go ahead.
Hi Steve. Just on the less complex needs and expanding the TAM, can you just elaborate on that? Because I mean, you did relaunch the starter plan in September 2020 with the same idea. Just keen to understand, is that not working? Do you need to actually simplify it further? If you just elaborate on that'd be really helpful.
Yeah. Look, that has worked for us, so we are pleased that we did extend Xero in that form to customers. You know, I think it's interesting when you look at Australia and New Zealand and the way that our business there is growing. I think the point is that the whole notion of TAM and the relationship between TAM and the number of small businesses is maybe a more historic view. I think that in reality, there are many different forms of enterprise and people who wanna get access to tools that help them manage their money better. We do see an opportunity there to go broader in that context and provide an even more simple solution, you know, going forward.
Something that we are working on, and again, something that we hope to see in the course of the next 12 months.
Can I ask one more, if that's okay?
Sure, you can.
Just on churn, just looking at the accounts, the annual report, there is in your LTV calc, you're calling out, you know, average three-year churn now. Just saying that your LTV is pretty sensitive to churn. Just keen to understand whether you're sort of implying that you think churn is a bit too low, it should pick back up to the three-year average.
No. I think we just felt that it was a good thing to be able to provide that level of detail and also, I suppose, show that it has come down over time. I wouldn't read anything into it about what we think churn will be in the future. You know, as I said earlier on, like we are really thrilled with the way that churn has been, particularly over the last couple of years through a global pandemic. There'll be a number of factors around that, some external to us, and also what we're doing to support our small businesses through it. You know, I wouldn't read anything into that statement.
Right. Great. Thanks.
Thank you. There are no further questions at this time. I'll now hand back to Mr. Vamos for closing remarks.
Well, thank you. Thank you, everyone. Really appreciate you taking the time to join us today. Appreciate your support, your interest, and look forward to connecting again in the not-too-distant future. Thanks very much.
That does conclude our conference for today. Thank you for participating. You may now disconnect.