Hi, good afternoon. Welcome to this conference call, in which we are presenting the first six months of the year 2022. As usual, the conference call will be hosted by Silvio González, Executive Vice Chairman of the company, and Fernando Costi, CFO. As usual, Silvio will go into the highlights of the period, and then we'll answer all the questions you may have. Without further delay, I hand over to Silvio. Thank you.
Yeah. Good morning. Let's begin with the highlights of this period, this first half of the year. Despite the difficult economic framework, I think that Atresmedia has proved to be quite resilient, and I think that the figures we are presenting are, let's say, satisfactory. Talking about the market, the advertising market, the performance has been different when you split between radio and digital and television. In the radio and digital market, I think the performance has been quite good because, I mean, the growth has been 9% for radio and 3% for digital. Let's say these two markets has performed quite good. Television market has not done that well.
The market decreased by 5% in this first half of the year, so a difficult performance in the different market. Talking about the product, the audience, I think this has been a very good period for the group. The audience for the group, total audience for the group, has been 27.9% audience share, which means an increase of 0.3 percentage points versus first half of 2021. We have lead prime time slot in total individuals with a 28%. We have been best in class with both metrics.
Talking about the channel at Antena 3, the audience share has been 14% in total individuals, which is the best rating for a semester since 2009. We have also led the prime time with a 14.9%. It also remains the most viewed channel in Spain for the last three quarters. Antena 3 is having a very good year in terms of audience, clearly in this year. Talking about laSexta, the share for the channel has been 6.5% in total individuals and 7.8% in commercial targets. In both cases, laSexta is well ahead its main competitors with its Channel Cuatro.
The accumulated audience for the rest of the channels has been 7.4%, which means an increase also comparing with the same period of 2021. I mean, this has been accompanied by the price. Antena Atresmedia TV's price has been up 3% compared with last year. It means that the audience and the excellent position in terms of the commercial audience has allowed us to increase our price by 3%. In the digital world, we consolidate our leadership among all the other audiovisual players because we have had unique users as an average of 26.5 million in the second quarter of 2022. Talking about our SVOD offer, atresplayer PREMIUM , we have reached more than 412,000 subscribers by the end of June.
I think that this, as I have said in the very beginning, despite the economic environment, I think we are doing quite well. Let's go to the figures. The total revenue for the group has been EUR 460 million, which means a slight decrease on a year-on-year basis. Regarding audiovisual, the total revenues has been EUR 429 million, which means a decrease of 1.7% on a year-on-year basis also. The Atresmedia television market share has been nearly, roughly 43% according to our estimations, which means an improvement of nearly a point compared with the first quarter of 2021, which has drove our TV net advertisement revenue to EUR 346 million, which means a decrease of 3%.
This also means that we have outperformed the market by two points. On the digital world, the net advertising revenue for our digital activities has been EUR 35 million, which means an increase of 10.7%, which means that we have also outperformed the market by more than seven points, driven by the AVOD and especially by the connected TV business. The content production and distribution division has reached 28 million, with a slight decrease of 13.5%, which is due to the lower content sales compared with the same period last year.
This is because you know that once we have launched our atresplayer PREMIUM in a strong way, we are balancing which part of the content we sell and which part of the content we exploit in the SVOD platforms. In the other division, the revenues grew by 27%, up to amount of EUR 20 million, which means that we are returning to normal activities that we had before the pandemic. We are talking especially in all these outdoor events, which is the races and all these things that are linked to theaters and cinemas and all that. We are going back to the old times. Talking about the radio activities, the total net advertising revenues has been EUR 35 million, which is an increase of 6.3%.
OpEx has been EUR 372, which means that it's flat, nearly flat, compared with the same period last year. This is mainly driven by savings in overheads. The EBITDA for the period has been EUR 88 million, which means that a slight decrease of 3.1% compared with first half 2021, which implies that the EBITDA margin has been 19%. The net profit has been EUR 57 million, with a decrease of 8.5%. In terms of net debt in a like-for-like basis now is EUR 41 million, which is mainly due, mainly explained by the impact of the complementary dividend that we pay in June in a total amount of EUR 54 million.
Well, we also try to give you some light of what's going to happen in the second half of the year. I must realize and say that it's more and more difficult to give any light of what's going on in the future. It's clear that if you remember, we thought that the advertising market will grow 4%-5% for the whole 2022 year. I think we are far away from that. I'm not brave enough to give you a figure for the full year. Why that?
Because I mean it is true that the market in television has been below what we expected because it's even being more negative than 5% negative compared with 2021. The second part of the year we have mixed feelings. On one side, we do think that the market should be better than it has been in the first half of the year. On the other hand, we think that well there are sectors that we think that will recover. Finance, telcos, in part due to the World Cup that it should push the market a little bit further.
I think that there are hints in both ways, negative ways, because I mean the first part of the year has been a bad year for us. There are some signs that we do think that the second half of the year should be better than the one we have lived. I cannot give you any other hint because I mean everything is a lot of uncertainty, a lot of different news in different sides. It is difficult to say. That's what we think that the second half of the year should be better than when we have suffer in the first half of the year.
We do think that radio indeed would perform as it has been in this first 6 months. We expect them to perform in a strong way. There is no problem over there. On the OpEx side, we will adjust cost as much as possible in order to maintain the margin, the margins we obtained in 2021. We have proved that we are able to do that, and we will be able to do that in the future. On the debt side, I think that we will end the year with a debt of roughly EUR 50-60 million, assuming the dividend payment as we already do.
A lot of clouds in the future, but I think there are also some rays that we do think it's happened. Well, let's see. I think that we have proved to be able to sail any sea that we face, and that's what we will do in the future. Let's say we are non-pessimistic, non-optimistic. We are neutral. I think that we could maintain the margins. All in all, I think that will be a good year for Atresmedia. That's all my part. Thank you.
Thank you, Silvio. We move into the Q&A question, please.
Thank you very much. Ladies and gentlemen, the Q&A session starts now. If you wish to ask a question, please press zero one on your telephone keypad. Thank you. Ladies and gentlemen, let me remind you again. If you wish to ask a question, please press zero one on your telephone keypad. Thank you. Just as a reminder, we kindly ask you to make one question at a time. The first question comes from Fernando Cordero from Banco Santander. Please go ahead.
Hello. Good morning, and thanks for taking my question. Just on the output that you have already described that I share the uncertainty. In that sense, I only want to discuss to what extent do you foresee flexibility on your cost base in order to manage the different scenarios that can be seen in the second half?
Well, I think there is still some room we can use in order to adjust to whatever revenue, whatever market we can face. I mean, we can handle that. I think that there is some flexibility in the cost side in order to adjust. We are not concerned about that. I mean, our concern is what's going on with the market in the future more than how can we adjust in the cost, because, I mean, we could handle that. Thank you.
Thank you.
Thank you. The next question comes from Germán García from JB Capital. Please go ahead.
Yes, good morning, all, and thank you for taking my question. Regarding the overall market, could you please elaborate what was the performance of the TV ad market during the month of June and, together with what's happened in the month of July? What's been the register of the market so far? Thank you very much.
Yeah. I mean, June, the market has been negative by 9%. July we are foreseeing a market negative by something like 10%. It's also true that both in June and July, you have I mean, you have to take into consideration that there was the Euro Cup. In a like-for-like basis, let's say July will be down by 5%, something like that, if you take out all the advertising driven by the Euro Cup championship. In June, there was something the market would have been down in a like-for-like basis, something like 4%.
We have outperformed the market because, I mean, with the market which has been in July, it looks to be something like -10%. We will be something like -6%, -5%. We are outperforming the market even in this circumstances. Thanks.
Okay, thank you.
Thank you, Germán. Move to the next question, please.
Thank you very much. Ladies and gentlemen, let me remind you again. If you have any question to our speakers, please press zero one on your telephone keypad. Thank you. The next question comes from Sarah Simon from Berenberg. Please go ahead.
Yes. Sorry, this is a rather annoying question to answer, but someone just called me. I missed what you said about the second half improving. Can you just run us through briefly why you think it gets better? Thank you.
Well, yeah. I do think that. I mean, I began saying that there's a lot of uncertainty, and it's difficult to say anything about the future. What we do think is that the second half of the year, there will be some positive effects coming from the world football world championship, and there will be some sectors that now they are performing quite bad, like automobiles, finance, and telcos. That's why we do think that mainly the last quarter of the year will be better than expected. That's why we say the second half of the year will look better than the first half has done. I mean, it's just because we think that the football championship will push a little bit the market in that way. That's it.
Do you have any indication from those three sectors you named that they are gonna start spending more aggressively?
No. We don't have any vacancy indication from the other side.
That they're gonna be negative. Okay.
It's a long time ago.
Okay, thanks.
Thank you, Sarah. We move to the next question, please.
Thank you. Let me remind you again. If you wish to ask a question, please press zero one on your telephone keypad. Thank you. If you wish to ask a question, please press zero one on your telephone keypad. Thank you. There are no further questions. I now give back the floor to the speakers.
Well, thank you very much, all. If you have any other question, just contact the investor relations department. I wish all you a very good summer break, and we talk next time for the full year results. Thank you very much. Bye.