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Earnings Call: Q1 2015

May 14, 2015

Operator

Ladies and gentlemen, thank you for standing by. Welcome to Telefónica's January-March 2015 results conference call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. If you'd like to ask a question, please press star one on your telephone keypad. If you should require any assistance during this call, please press star zero. As a reminder, today's conference is being recorded. I would now like to turn the call over to Mr. Pablo Eguirón, Head of Investor Relations. Please go ahead, sir.

Pablo Eguirón
Head of Investor Relations, Telefónica

Good afternoon. Welcome to Telefónica's conference call to discuss January-March 2015 results. I'm Pablo Eguirón, Head of Investor Relations. Before proceeding, let me mention that financial information contained in this document related to first quarter of 2015 has been prepared under International Financial Reporting Standards, and that this financial information is unaudited. This presentation may contain announcements that constitute forward-looking statements, which are not warranties of future performance and involve risks and uncertainties, and that certain results may differ materially from those in the forward-looking statements as a result of various factors. We invite you to read the complete disclaimer included in the first page of the presentation, which you will find on our website. We encourage you to review our publicly available disclosure documents filed with the relevant security market regulators.

If you don't have a copy of the relevant press release and the slides, please contact Telefónica's Investor Relations team in Madrid by dialing the following telephone number, 3491-482-8700. Now, let me turn the call over Ángel Vilá, our Chief Financial and Corporate Development Officer, who will be leading this conference call.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Thank you, Pablo. Good afternoon. Welcome to Telefónica's first quarter 2015 results conference call. Today with me is José María Álvarez-Pallete, Chief Operating Officer. During the Q&A session, you will have the opportunity to address to us any questions you may have. I would like to begin this presentation by highlighting how, in Q1 2015, we are clearly starting a profitable growth cycle, which is underpinned by three main pillars. The first, which is the basis for the rest, is that organic growth is improving at a sustainable rate, improving both on top line and OIBDA, thanks to the high-value customer base built on heavy investment in recent years. We aren't being complacent, however, and we will continue to invest in the next two years to enlarge our network differentiation.

The second is the balance sheet, which we have deleveraged and strengthened to the point where net debt to OIBDA now stands at 2.13 times, including the sale of O2 UK, and our cost of debt has been reduced year-on-year. Free cash flow has markedly improved, 25.8% compared to Q1 2014, despite being affected by the normal seasonality at this time of year and the higher CapEx. The third is that we are reaping the early benefits gained from our proactive portfolio optimization, having been a bold catalyst of in-market consolidation, which we continue to believe is beneficial for the industry and for the customers. We also just closed, on April 30th, the acquisition of Digital+. All of this has allowed us to deliver growth at every level and not just on organic basis. We are growing the top line, OIBDA, net income, and EPS.

We are on the right track to meet full-year guidance. Moving to the next slide, let me briefly sum up our key financials for the quarter. These figures account for O2 UK as a discontinued operation. Results showed a consistent improvement across P&L lines, returning to reported year-on-year growth in revenues, +13%, OIBDA, +8%, net income, +162%, and EPS, +164%. Both effects and changes in the consolidation perimeter had positive impacts this quarter. LatAm currencies have contributed year-on-year 3.2 percentage points to sales and 2.5 percentage points to OIBDA, while changes in perimeter have added 5.9 percentage points and 3 percentage points respectively. Revenue surpassed EUR 11.5 billion, growing 3.3% in organic terms, while OIBDA topped EUR 3.6 billion, an organic increase of 2.4% year-on-year. OIBDA margin stood at 31.3%, virtually flat.

Net income totaled EUR 1.8 billion and EPS EUR 0.38, benefiting from the EUR 1.2 billion deferred tax asset derived from the O2 UK sale. Operating cash flow totaled EUR 2.1 billion excluding Spectrum. Finally, we are focusing our efforts in our key markets, which are already bearing fruit, as two-thirds of revenues now come from Spain, Brazil, and Germany. I am also pleased to confirm that our Q1 performance is consistent with our 2015 outlook. In terms of shareholder remuneration, we just paid on May 12th, [EUR 0.4 per share ] in cash corresponding to the second tranche of 2014 dividend. Our proposals for the voluntary scrip dividend of EUR 0.35 per share to be paid in Q4 2015, and the amount of treasury stock to be canceled, are both included in the agenda of the AGM, which will be held on June 12th.

On slide five, we show how our growth this quarter is driven by solid and sustainable basis. Our client portfolio is rapidly changing, with more and more customers taking up higher value services such as LTE, fiber, and Pay TV, which have grown between 1.5 and 5.1 times year-on-year. This translated into an expansion of average revenue per access of almost 1% year-on-year and reduced churn by 0.2 percentage points. Total revenue accelerated in organic terms, ex Venezuela, on better performance from Brazil, Germany, and Spain. Data revenues, digital services, and video continued to improve sequentially at very robust year-on-year growth rates. Breaking down the 12.6% reported year-on-year growth, let me remark that perimeter represented 47%, organic performance 28%, and FX 25%. This quarter was strong on OIBDA execution as we reaped value from our operating model, implementing simplification processes and starting to realize synergies from acquisitions.

I would like to note that the latter will be higher in the second half of 2015. Meanwhile, our market investment drive in recent years and the focus on customer lifetime value are certainly paying off in revenues, but impacting on year-on-year OIBDA margin erosion as commercial networks and system costs are growing. Slide six shows the solid growth of future key drivers, LTE and prepaid data. Smartphone traction continued to grow and penetration expanded 11 percentage points year-on-year to 38%, while LTE customers reached 14.1 million, multiplying last year's figure by more than five times. These factors, together with growing average usage per smartphone of +25% year-on-year and LTE customers using 60% more data than 3G customers, led to a 52% increase in mobile data traffic.

In this sense, I would like to highlight the strong upside we have in Hispanoamérica, where prepaid smartphone penetration is just 21%, and on the other side, the multi-device opportunity. Solid operating results translated in non-SMS data revenue growing close to 20% as a result of LTE ARPU uplift, double digit, data beyond the allowance, driven by continued bundle breakage and new commercial schemes with a contribution of around one percentage point to Q1 2015 revenue year-on-year change, and upselling dynamics as customers move to bundles with higher data allowances and new services. A good summary of LTE potential is that LTE traffic already represents 11% of total traffic, while LTE penetration is still at 6%. On slide seven, you can see our progress on digital services. Revenues exceeded EUR 680 million in the quarter and grew 34% year-on-year organically.

First, I would like to highlight the visible results of our drive to become a video company, as 41% of our residential fixed broadband base already has Pay TV, 15 percentage points more than a year ago, which is reflected in the 57% year-on-year organic increase in video revenues. The future is looking very positive for us in this space as we leverage on our differential content and user experience, plus the game-changing deal after closing Digital+ acquisition. In other areas, we continue to push forward with our innovative solutions for the digital era, for both consumers and businesses. Through our affiliate ElevenPaths, we have launched a number of cybersecurity solutions to protect our customers' identities and entered into the smart wearables arena. Revenues in security have grown 76% versus Q1 2014 in organic terms.

Moreover, we have successfully converted cloud into a highly appreciated value-added service after launching products in Spain for the SME and enterprise segments. Lastly, M2M, machine-to-machine, and financial services continue to gain global scale. In devices, let me mention that we recently invested in Cyanogen, collaborating closely with them for offering our consumers a wider range of mobile services in their smartphones. Global resources is consistently contributing to network transformation and IT simplification. In networks, we are accelerating the deployment of ultra-broadband infrastructure in main markets. On fiber, premises passed reached 16 million in March, almost doubling last year's figure. While on LTE, our coverage reached 65% in Europe and 28% in Latin America. We are evolving towards an all IP company with Voice over LTE available in Germany and the proactive migration of customers to fiber in Spain.

While we continue to improve customer experience with enhanced self-care and fast diagnosis in call centers. Regarding network innovation, we are performing trials around 3 carrier LTE-A and LTE in a box private networks, among others. With all this, we continue to advance towards having the best quality networks as our key differentiation tool. In IT, simplification is delivering results as we decommissioned more than 370 applications year-on-year, increased virtualized servers by 11 percentage points after closing 30% of physical servers. Lastly, full stack projects allow for business transformation with several countries in Latin America migrating customers or preparing for their migration. Please turn to slide nine for an update on our operations in Spain. Commercial trends continue to be noteworthy, most significantly in high-value services, and churn reduction continued amid more favorable market conditions.

This is leveraged on a clear strategy focused on enhancing our quality premium, supporting differentiation, and fostering upselling. Thus, mobile data caps increased. TV content was enriched. Fiber speed will be tripled up to 300 MB in the coming weeks, as recently announced. As a result, contract mobile base grew by 2% year-on-year. Fiber net adds were close to 250,000, with an increased uptake of the 100 Mb speed product, and pay TV market share topped 40%. These factors drove Fusión ARPU to increase quarter-on-quarter to EUR 70, remaining virtually flat year-on-year. Lastly, let me underline that delivering differential services is only possible on top-quality networks such as our FTTH network, which is now the largest in Europe, both in terms of reach and connected customers. On the next slide, we take you through the financial performance in Spain.

Our upselling strategy, coupled with low levels of churn, is leading to a new phase of sustainable revenue evolution, which is set to continue, though it will be more evident in the second half when the tariffs renewal will be fully reflected. Revenue year-on-year trend improved again in the quarter and was further intensified when excluding handset sales. In addition, OIBDA declined 8.4% organically as commercial activity was significantly more intense across the board and due to higher content and personnel costs. As such, OIBDA margin stood at 44.5%, or 43.2% excluding tower sales, with a 2.1 percentage points organic decrease. It is important to highlight that year-on-year comparisons should ease from Q2, as it is the anniversary of the intensification of our commercial activity. To review Telefónica Deutschland, please turn to slide 11.

Our approach to customer and customer value is reflected in higher retention efforts, with better sequential churn and lower gross additions. I would like to highlight the improved customer mix, especially in premium brands, as 32% of O2 consumer contracts are tariffs with more than 1 GB allowance, plus 17 percentage points year-on-year. We are still seeing very positive signs of LTE adoption, with 86% of devices sold being LTE-enabled and encouraging data consumption patterns. With this, and with a fast rollout of the LTE network, with the goal to reach 75% at year-end, we are well positioned to further capturing and monetizing the data opportunity. Regarding synergies, important milestones have been achieved in the first quarter, including an agreement in February with the workers' councils for the redundancy program for 1,600 full-time positions until 2018, of which 50% will be this year.

Furthermore, Drillisch will take over 301 O2 plus shops in H2 2015. Overall, we are fully aligned to deliver 2015 synergy targets, which will be more biased towards the second half. In terms of financial performance in Germany, turn to slide 12. Top-line evolution is driven by the mobile business. On the one hand, mobile service revenues contributing to growth leverage on non-SMS data sales, which already represents 71% of data, and on the stabilization of SMS decline. On the other hand, handset revenues grew close to 30% year-on-year on increased customer demand and the new approach to subsidies mentioned before. Revenue flow-through and value-oriented commercial approach resulted in a profitability expansion versus the previous quarter, with OIBDA growth improving to 4.4% year-on-year organic and excluding non-recurrent effects. Margin expanded by 2.5 percentage points sequentially to 20.5%.

With this, operating cash flow grew 6%, organic and ex non-recurrent, to EUR 187 million. Let me now review the performance of Telefónica Brasil on slide number 13, where strategic focus on value growth delivered a strong set of results. As such, booming smartphone adoption and strengthened leadership in the contract segment are bringing outstanding ARPU performance in Q1, with a year-on-year growth of more than 3%. It is also remarkable that this performance is almost purely based on data growth, making this differential performance sustainable. In the fixed business, our focus on the most profitable services is translated into growth of both fiber connections, plus 82% year-on-year, and pay TV accesses, up 23%. After the successful completion of its key milestones during last months, closing the GVT acquisition will take place in the coming days, following the EGM, further reinforcing our positioning in the Brazilian market.

Turning to slide number 14, we show how this quality growth is flowing into the P&L in Brazil. In Q1, revenue year-on-year growth accelerated to 4.3%, the highest rate in the last three years, as a result of a strong improvement in mobile service revenues, up 8.4% year-on-year on a successful data monetization strategy and a better fixed revenue trend. Despite higher commercial costs and the more challenging macro environment, OIBDA delivered year-on-year positive growth. In slide number 15, let me highlight the progress made by Telefónica Hispanoamérica. First, commercial momentum remains solid in fixed broadband, pay TV, and mobile accesses, with a growing adoption of smartphones and, accordingly, data services.

Second, financial performance remains strong with double-digit growth at OIBDA level based on a solid revenue growth coupled with margin expansion for a fifth consecutive quarter, expanding by 1.8 percentage points in the first quarter organic and ex Venezuela. Please turn now to slide number 16 to review our Mexican operation. Strong trading momentum continued in Q1, with gross additions reaching the second highest level ever, and with smartphone net adds reaching a new record high, both despite negative seasonality of Q1. Commercial activity and data expansion continue supporting a high single-digit revenue growth that this quarter was impacted by regulation. OIBDA maintained healthy growth at 70% year-on-year on larger scale efficiency measures and benefits from changes in regulation in effect since last year. Turning to slide number 17, let me remark on the growth across the board posted in the rest of countries in Hispanoamérica.

In Colombia, revenue performance and margin expansion drive solid OIBDA organic growth year-on-year. In Peru, we maintain our strong growth in higher value segments such as pay TV, mobile contract, and smartphones, along with a more intense competitive environment generates a 2.2% year-on-year organic decline in OIBDA. In Argentina, we are accelerating the 4G network deployment to continue providing the best service to our customers, and we achieved an improvement in profitability of 3.3 percentage points year-on-year. On slide 18, we give you a brief overview of our operation in the U.K., now booked as a discontinued operation in our accounts. Commercial traction continued, positioning O2 U.K. as the fastest growing mobile operator in the market, leveraged on the successful O2 Refresh proposition. Contract net adds at 133,000 remains stable year-on-year with an improved mix. After recording 784,000 LTE net adds and reaching an LTE penetration of 22%.

I would like to highlight, once again, the benchmark contract churn, which improved 0.1 percentage points year-on-year to a market record of 1%, thanks to successful customer base management, leading to highest customer loyalty and popular commercial propositions. This, and the turnaround of the prepaid segment, with the base growing for the first time in seven years, led to total net adds of 138,000 customers versus net disconnection of 73,000 a year ago. This was the base for consistent revenue increases ex-O2 Refresh , plus 5.8% year-on-year, with mobile service revenues up by close to 3%. Despite commercial activity, OIBDA excluding non-recurrent items grew by 6.1% year-on-year on continued efficiencies, namely marketing and overheads. As a result, OIBDA margins stood at 24.5% with O2 Refresh contributing 0.7 percentage points of margin. Let me now move to the financial slides on slide 19.

Leverage ratio in the quarter has remained broadly stable, both before and after adjusting by the U.K. business disposal. The completion of the transaction will allow us to stay comfortably below our leverage target. Free cash flow year-on-year growth has reached 26%, benefiting from higher OIBDA and lower financial payments of EUR 3 billion for interest and taxes, more than offsetting higher CapEx payments. Moving to slide 20, our strict financial policy has led to rating stabilization, most recently from Moody's. As part of this prudent approach, we have kept a healthy EUR 17 billion liquidity buffer following EUR 11 billion of diversified financing activity. Substantial funds have been raised in the equity markets or with equity content, with EUR 4.2 billion through capital increases at Telefónica, S.A. and Vivo for GVT acquisition and $0.5 billion through a hybrid from our Colombian subsidiary to meet its specific needs.

This has been complemented with the renewal of EUR 5.5 billion of unused syndicated credit facilities. Our financial expenses have benefited from the Euribor rate reduction and intentionally decreasing fixed rate debt in euros. Higher debt in Latin American currencies has partially mitigated those benefits, but there has still been 18 basis points reduction in the financial cost to 5.27%. I would like to emphasize the success of the capital increases undertaken at Telefónica, S.A. and Telefónica Brasil levels as seen on slide 21. Telefónica raised EUR 3 billion through a rights issue at a discount to TERP, significantly lower than other European rights issues in the last two years. Subscription was very successful as demand was 3.7 times the shares offered during the subscription period. In addition, Telefónica Brasil increased capital by BRL 16.1 billion or EUR 4.7 billion, with Telefónica participating with approximately 75%.

It was successfully priced with a lower discount than present transactions. Market book was substantially oversubscribed at 2.7 times, with high demand from quality institutional investors globally. In addition, it is the largest equity transaction in Brazil and Latin America in the last four years and the first public registered offering in Brazil in the last six months. We want to thank all of you who participated in these deals for your support. To conclude, our first quarter results reflected a solid start of the year, and more relevantly, represent the starting point of a new cycle of profitable growth. First, we are accelerating our growth across the board. Second, our clear commercial strategy focus on value is enlarging our differentiation with very high uptake of fiber, smartphones, LTE, and pay TV.

Third, we are improving our positioning in main markets through our proactive portfolio optimization, leading the in-market consolidation movements in Europe and LATAM. Fourth, recall our balance sheet strength. Finally, we confirm our outlook for 2015 and ambition for 2016, which remain unchanged. Thank you very much for your attention, and now we are ready to take your questions.

Operator

Ladies and gentlemen, if you would like to ask a question at this time, please press star one on your telephone keypad. To cancel your question, please press star two. Once again, that's star one to register a question and star two to cancel. We would kindly ask you to ask a maximum of two questions per participant. If possible, we recommend you not to use your cell or hands-free phone. There will be a short silence while questions are being registered. We will now take our first question from Paul Marsch from Berenberg. Please go ahead.

Paul Marsch
Analyst, Berenberg

Yeah, thank you very much. I wanted to ask about Spain OIBDA trends, because last year there was a lot of talk about OIBDA stabilization. We did see stabilization, I think, sequentially for a few quarters last year. Obviously in Q1, we're still seeing an 8% decline. What is your message now on the timing of domestic OIBDA stabilization? Do you think that that can happen during 2015? Then maybe just to put that within the group context, because your guidance has clearly reserved the scope for maybe one percentage point of margin dilution for investment in commercial expenses. Discretionary, I guess.

In the context of the group guidance, given that you have seen margin expansion in some other business units, is there a trade-off here between margin improvements elsewhere in the group that maybe leaves you with the scope to bear more margin pressure in Spain if you need to? Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thanks for your question. Focusing on the OIBDA in Spain, let me remind you that this quarter we have several effects that probably need to be considered. First, the comparison with the first quarter of 2014, in which our commercial activity was still lower as we didn't see traction in the market yet that time. We'd really started to be more aggressive commercially speaking in the second quarter of 2014. Second, the impact of content is progressively impacting the quarter on quarter. As we will have a growing base of TV customers, especially now that the Digital+ transaction has been approved, it will be progressively being diluted. Third, I would highlight the pension fund contribution that has been retaken and is having a full impact progressively this year. Fourth, and probably even more importantly, taking the link with the second part of your question.

We are seeing a sound market ahead of us, and we have been accelerating commercially, and that's why for the first quarter this year since, I think it was the second quarter of 2011, we have positive net adds at the level of Telefónica de España. Therefore, we thought it was a good idea to accelerate commercially and to reposition, to upgrade our offers and to be more aggressive on the market. Thanks to this effort, we think that we are in a better position now to have a more visibility about revenue growth in Spain, and that's why we have been accelerating. It is not just a question of having more room at the group level. We are not contemplating that as being more aggressive in Spain. Again, in our opinion, the key issue in Spain is turning back to revenue growth as soon as possible.

As we see profitable growth ahead of us, that's what we have been accelerating. We'll keep you posted over the next quarters. We are not taking advantage of room in terms of the guidance of the group to accelerate in Spain. It's because of the situation of Spain, and that we see profitable growth ahead of us that we have been accelerating.

Paul Marsch
Analyst, Berenberg

Maybe a follow on. As some of those drags on OIBDA annualize through the rest of the year. You mentioned the pension fund contribution, for example. On content cost, do you start to hit scale benefits or break points on the cost of content at a certain scale of customer base? Does that benefit the second half of this year as well?

José María Álvarez-Pallete
COO, Telefónica

Well, in my opinion, we will have the bulk of the effort of the content impact, as you are saying, all along the year and the pension fund as well, the increase in other costs as well. The sooner we get back to revenue growth, or at least to revenue stabilization, the sooner that impact will be mitigated. Again, the most important aggression to OIBDA and to OIBDA margin is the revenue decline.

Paul Marsch
Analyst, Berenberg

Yeah.

José María Álvarez-Pallete
COO, Telefónica

On that side, upgrading our customers, the trend that we are seeing in Fusión ARPU should help us. We are focusing on stabilizing revenues as soon as possible in order to make sure that we can build on a sound OIBDA margin evolution.

Paul Marsch
Analyst, Berenberg

That's great. That's very clear. Thank you very much.

José María Álvarez-Pallete
COO, Telefónica

Thank you, Paul. Next question, please.

Operator

We will now take our next question from Nick Brown from Goldman Sachs. Please go ahead.

Nick Brown
Analyst, Goldman Sachs

Thanks. If I can just follow up on your comments on Spain. Do you still believe full year revenues may be able to grow in 2015, excluding DTS, or are you just looking for growth year-on-year in the third or fourth quarters? Secondly, can I just clarify if we should expect margins to continue to climb with DTS? Is that what you're saying? What's your expectation for increasing content costs from the changes to sports rights? Thanks.

José María Álvarez-Pallete
COO, Telefónica

Well, in terms of revenue strength in Spain, even though our guidance is just at the group level, we have stated that we have the ambition to turn back to growth in Spain this year. Revenues in 2014 were roughly EUR 12,023 million. We need to generate slightly above EUR 3 billion per quarter to turn back to revenue growth. We are not yet there in the first quarter of 2015, but we are in the neighborhood of EUR 2,875 million, if I remember correctly. We need to improve. We have improved, and we have sequentially improved quarter-on-quarter, especially in this first quarter with traditional seasonality, would have implied a lower rate of growth than in the last quarter of 2014, and we have been able to beat that. The trend looks like going into that direction.

This improvement is even more noticeable if you exclude handset sales in pure service revenues. One of the main growth drivers is precisely upselling our customers, and we have been upgrading our offers all along the chain in the first quarter on 2015, which was on the assumption in order to be able to get back to revenue growth. Customers have been positively reacting to that and moving up in the value chain. Starting in January and up to May, what we have upgraded our Fusión offers, we have upgraded the tariffs in 1P, in 1 Play, Double Play, Triple Play, and Fusión for data over allowances and for business on B2B. Unfortunately enough, I think that all the players are moving into the same direction.

I think that all the assumptions that needed to be implemented in the first quarter to be able to be credible on that effort to turning back to revenue growth, have been executed. It's true that we have had some impacts, like the strike that we suffered, but even though it has been called off in May, was unexpected and has impacted installation efforts, especially during weeks in April. It is also true that we have been delayed in the approval process of our Digital+. Overall, the revenue trends keep improving sequentially, beating seasonality quarter on quarter, and all the factors that needed to be in place to make sure that we will be able to deliver revenue growth in the next few quarters are there.

If I may, I would suggest to focus on the absolute quarterly revenues, which is the closer we will get in the second quarter to EUR 3 billion, the more credible we will be on that ambition that we have. Again, in terms of OIBDA in Spain, what we are seeing is that the sooner we get to revenue growth or to revenue stabilization, the easier it would be to see margins stabilizing. Because, again, we have been able to reposition customers, to upgrade our customer base, to upsell our customers, to move up on the value chain, to slightly increase Fusión ARPU. All the different elements of the equation looks like going into the right direction.

Nick Brown
Analyst, Goldman Sachs

Thanks. Just on content cost.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, Nick. Next question, please.

Operator

We will now take our next question from Georgios Ierodiaconou from Citi. Please go ahead.

Georgios Ierodiaconou
Analyst, Citi

Hi. I've got two questions on Spain, unfortunately. I'm guessing that will be the topic of today. Firstly, on the cost base, I appreciate the comments you made earlier. There was a EUR 20 million increase in the cost year-over-year. Obviously, most of the decline that we've seen came from revenue. I just wanted to ask, firstly, on the revenue side, how did you arrive to the decision for the price increases you announced earlier this quarter, whether you see any risk of churn picking up on the back of that, and whether you are comfortable that the good KPIs you've managed to deliver the last couple of quarters will not unwind after the price increases?

Secondly, on the cost side, could you perhaps give us an idea of this EUR 20 million growth that we've seen year-over-year in cost, of which EUR 15 is the pension contribution, whether that is the run rate we should expect to see for the rest of the year, excluding Digital+, and perhaps if you could comment on the impact of Digital+ will have on your content cost. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thanks for the question. In terms of the impact of the upgrading of our offer and the upselling effort that we are doing to our customers, the impact of the new tariffs, first, it has been a gradual movement starting in January, with the final move being on the Fusión offer recently in April. Therefore, you have already some embedded effects on the first quarter churns, especially in the single offer, the 1 Play, the Double Play, and part of the Triple Play. As you can see, churn levels have improved in the first quarter of 2015, which looks like saying that quality and the upgrading that has been going along with those upselling have been appreciated by customers.

It is true that the most significant trend will be probably on Fusión, therefore, we will need to show what is the impact on Fusión when it has been first upsell and then upgraded, because we have moved to 300 megabit offer after increasing the price, the nominal price of Fusión, and that has happened in April. Therefore, we need to focus on the second quarter moves. On the strike, and that has impacted us during a few weeks. The most recent trends in May, that I was checking just before entering here, looks like going again into the same direction, into the right direction. Once we have been installing the backlog that was created by the strike, and once that the upgrade of the speed of connection to 300 megabytes looks to be welcomed by customers.

We will update you on the second quarter, but so far, it looks like in spite of some impact in April, May looks like it's going into the right direction, and the first quarter has been pretty good in terms of churn improvements. In terms of the cost structure of Spain, operational expenses in Spain is EUR 1,735 million, and it has increased 1.2% year-over-year. Out of that, supplies is EUR 604 million. It has been 3% up year-over-year, and it has several effects. We have less handset costs, less interconnection, and more content costs. Labor force is at 6% because of the pension fund contribution, and others have been down 4.7% because of simplification.

Just to tell you that we are trying to absorb at least part of the content cost and all the other costs that are going to be impacting us all along the year to be able to have a good evolution in terms of margins. Again, let me stress that the sooner we get back to revenue stabilization, the sooner that effort would be even more noticeable. All the guidelines that were prepared when we were preparing the budget of Spain for this year are going into the direction that we would thought it would go, in spite of some unexpected events like this delay on the Digital+ approval and the strike.

In terms of the content effort or the content impact of Digital+, well, most of the content, we already have those impacts, namely the soccer rights, because we were paying to Digital+ and the Formula One rights and the MotoGP rights and the series. Most of the impact, we have already been affected by those, and it's not going to be increasing because of Digital+. The most important thing of Digital+ is that it will have, in my opinion, two positive effects. First, we are going to be able to cross-sell to offer our services to the customer base of Digital+. Secondly, and probably more importantly, the TV customer base is going to be significantly increased, and that should lead to some optimization of the content cost going forward.

Georgios Ierodiaconou
Analyst, Citi

Okay. Thank you.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, George. Next question, please.

Operator

We now take our next question from Giovanni Montalti from UBS.

Giovanni Montalti
Analyst, UBS

Good morning. Just a question on the fixed telephony lines. You have 127,000 line losses this quarter. Was just wondering when do you expect this trend to improve further? Also, how much of the line losses you think are still going mobile only in Spain? Thank you.

José María Álvarez-Pallete
COO, Telefónica

Could you repeat because we were barely hearing the first part of your question. Sorry for that.

Giovanni Montalti
Analyst, UBS

No. Probably there's a problem with my phone. Can you hear me now?

José María Álvarez-Pallete
COO, Telefónica

Yes. Much better.

Giovanni Montalti
Analyst, UBS

Okay. About line losses, traditional fixed line losses. When do you expect this trend to improve further during the year? What's the share of these fixed line losses that is going mobile only? What is the, let's say, the commercial driver behind this? Why do you think we still have a significant part of your line losses that is going mobile only in Spain? Finally, also always about this, if I look at your wholesale accesses in Q1, they are decreasing. This is pretty unusual trend. I wanted to know if there is any specific element, any specific adjustment there. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thanks for that. In terms of traditional lines in Spain, it's -5% year-on-year, it's another sequential improve once we keep bundling with, and moving customers towards Fusión. It's the best net loss of wireline voice after Movistar Fusión, probably with one exception. It keeps improving. Too soon to say when that's going to be ending, we keep improving. For the first time, and let me stress that, we have been able to more than cover that with the other elements of our accesses in Spain, mobile contract, TV offer, and fiber. It is hard for us to read right now how much of that is due just to pure mobile substitution once it has become a fully integrated and convergent market in Spain.

What I can tell you is that in the overall equation of accesses in Spain, we are growing for the first time in the last four years. In terms of the wholesale decrease, I don't have enough element of information right now with me because in terms of the wholesale revenues in Spain, we are increasing. We are doing much better than the previous year. Let me try to focus where those lines are being lost, and I will get back to you offline if I may.

Giovanni Montalti
Analyst, UBS

Okay. Sorry, if I may, very quickly follow up. About your fiber rollout, the decision of the CNMC is still pending. Can you give us maybe an update about, let's say, what your discussion are with the CNMC and about the way you will, let's say, fine-tune your fiber investments, if there is a minimum floor of fiber rollout that you will do in any case, and how are you going to select the areas of the country where you want to, let's say, target your fiber rollout, regardless of the regulatory decision? Thank you.

José María Álvarez-Pallete
COO, Telefónica

No. Our rollout is not going to be independent of the regulatory decision. It would be totally subject to the regulatory decision. What we are doing in 2015, we keep rolling out, but namely on the zones that have been already agreed as having enough competition and therefore in which regulation is probably not going to be affected. I think that one of the most important positive news of this new regulation is geographical segmentation. Several regions of Spain have been declared already competitive zones, and therefore, because they have more than three networks. And what we are doing till we see how much this scope of geographical segmentation is increased. While we see those, we are biasing our coverage efforts in the zones that we know are not going to be affected by future regulation.

As you might imagine, we keep having a significant amount of interactions with the regulator. I think that we keep aiming to deploy fiber broadly in Spain. Spain, in the middle of the crisis, between 2011 and 2015, has become leader in Europe in terms of fiber coverage and connection, absolute leader in fiber to the home. I'm not talking about relative terms, I'm talking in absolute terms, and this is due to a regulation that was fostering investment. Therefore, we think this should go on, and we think that in the meantime, we keep deploying our effort because it's paying off in terms of ARPU expansion, in terms of customer satisfaction, and in terms of revenue accretion competition zones.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, Giovanni.

José María Álvarez-Pallete
COO, Telefónica

Thanks so much.

Operator

We will now take our next question from Mathieu Robilliard from Barclays. Please go ahead.

Mathieu Robilliard
Analyst, Barclays

Good afternoon. Thank you very much. Crossing Atlantic, actually, I had some questions in Latin America. In Brazil, very strong performance in terms of the revenues. There was one element that was unwelcome, which was the increase of bad debt provisions, and apparently it is due to the economy. I was wondering, is that becoming or can that become a topic or an issue in other countries? Second, and maybe related to that, the trends in terms of EBITDA margin in Venezuela and Argentina, two high inflationary country, were very different, with Venezuela margin quite down and Argentina actually positively surprising. If you could give a little bit of color on these two countries and what is behind the trends, that would be helpful. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thanks for your question. In terms of Brazil, as the Vivo team was covering yesterday on their conference call, we have been impacted in terms of bad debt in Brazil, and it has been having somehow an impact. We are working in two fronts, as you know. In terms of commercially, we have become more demanding in terms of the credit scoring, also on the credit collection solutions. We are starting to see some results, but too soon to say. It is due to macroeconomic effects. It is also true that in terms of our performance, relatively to our competitors, we are doing better because we have, in our opinion, a much sounder customer base.

It is something that we are monitoring, and we are already acting in terms of the scoring, also in terms of the migration of customers from prepaid to postpaid, for example, in order to be more demanding in terms of the stabilization of the customer base. That explains as well why we have been more successful on prepaid, and we have been slowing down our performance, even though it is still good on postpaid, because we have been adding customers on prepaid, but we have not been moving aggressively customers from prepaid to postpaid till they demonstrate that they are stable customers. That is exactly what we are doing in the remaining Latin America, where, by the way, we are not seeing those impacts yet, neither in Chile or in Peru or in Colombia or in Mexico.

Our performance there is pretty sound and commercially speaking, we are accelerating. In terms of Venezuela and Argentina, the OIBDA margin in Argentina increased significantly, almost three percentage points year-on-year. It's due to lower commercial activity as we were seeing a weaker macro, and we were seeing less aggressiveness on the subsidies part of the market. On the handset part of the market, we have been slowing down our commercial activity, and that has been impacting positively our margins there. We have also been putting some efficiency measures in Argentina to offset the inflationary pressures in the Argentina peso, namely in terms of network system and with contracts that were linked to inflation. In terms of Venezuela, we have been having this quarter higher availability of handsets, and we have become more aggressive on the market, and it has been having a good commercial return.

As you might imagine, OpEx is extremely affecting because of Forex. Even though our team is also doing an effort, we have been deciding in Venezuela to be more aggressive commercially, and that has an impact in OIBDA. We have been having some price increases all along the quarter that will be fully reflected in the second quarter in Venezuela, and that explains the different performance between the Venezuelan and Argentinian operations.

Mathieu Robilliard
Analyst, Barclays

Thank you very much.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, Mathieu. Next question, please.

Operator

We now take our next question from Keval Khiroya from Deutsche Bank.

Keval Khiroya
Analyst, Deutsche Bank

Thank you. I've got two questions, please. The first on Telefónica Hispanoamérica. When we look at the mobile service revenues, excluding termination rate cuts, the service revenue growth slowed in all of the markets other than Argentina and Venezuela. Could you give a little bit more color on what explains this slowdown? Is it just you being more margin-focused from now? Secondly, could you remind us how much cash you have in Argentina? Thank you.

José María Álvarez-Pallete
COO, Telefónica

Well, thanks for the question. Taking the first one on revenue performance, we are still seeing solid growth both in revenues and in OIBDA. We are seeing, namely in OIBDA, an accelerating contribution from Mexico and Colombia. What is the impact on revenues? Well, first, we are seeing, this is, if I remember correctly, the fifth consecutive quarter of almost double-digit revenue growth, and therefore comparables start to be much more demanding. Strong Q1, namely in Colombia, Chile, and Mexico, requires a much stronger Q1 in 2015. Year-on-year comparison are starting to get tougher. We have higher regulatory effects. There is a significant amount, and I will look how much regulation is dragging down of revenues, but it's pretty significant. In fact, I have it here. Regulation is dragging out almost two percentage points of growth this quarter, and it's more than the previous year.

Finally, it's a very intense competitive environment, and namely Peru and Chile have become even more aggressive than in the previous year. Those three effects, tougher comps, much higher regulatory effects, namely interconnection, and more severe competition, namely in Peru and Chile, explains why we have been declining one percentage point of, or one and something percentage points of growth this quarter. Still, we are almost at double-digit growth.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Regarding the cash in Argentina, we have the equivalent of EUR 352 million in cash in Argentina, the equivalent of EUR 294 million in pesos, and the equivalent of EUR 58 million in strong currencies, mostly dollars.

Keval Khiroya
Analyst, Deutsche Bank

That's great. Thank you.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Thank you, Gerard. Next question, please.

Operator

Our next question comes from Will Milner from Arete Research. Please go ahead.

Will Milner
Analyst, Arete Research

Thank you. I have a couple of questions again on Spain. I just want to focus on the price rises on Fusión that are coming through this quarter and just understand, or clarify that those price rises apply to the entire Fusión base, those in contract, those out of contract. Then also just get your thoughts. I understand there's a legal challenge on the Fusión price rises since when you launched Fusión, they were advertised as prices being fixed forever. I just wouldn't mind getting your thoughts on whether the changes you've made to the tariffs will get you sort of around any kind of legal question mark. Then also on Spain, just to understand, in the fixed business, if you can explain the benefit you're getting from the large government contract.

I think that's added about EUR 70 million into the other revenue line. It's the second quarter we've seen that very large benefit. Just to kind of remind the scope of that government project and possibly the capacity you have to win more government contracts like that going forward. Thanks.

José María Álvarez-Pallete
COO, Telefónica

Well, in terms of your question about the upgrade or the upsell of the Fusión customers, it's opt-in. Therefore, if you want to have access to the 300 MB offer, you need to respond to one of the letter. If you don't want to on the existing customer base, it was notified during the time of the billing process at the end of April, and they have one month to withdraw of the service if they do not agree with the price increase. Those are the two effects. As I was telling you, during the month of May, we are not seeing much of an impact yet. We saw some impact in April because of the two effects and also because of the strike impact, May looks like we're taking the good momentum on that side.

Will Milner
Analyst, Arete Research

That's it. Just to clarify.

José María Álvarez-Pallete
COO, Telefónica

To summarize for the existing customer base, they were notified during the billing process of April, they have one month to withdraw out of the offer if they do not agree. On the 300 MB of the upsell offer, it's an opt-in, therefore, they will need to call us if they want to be upgraded on that offer. In terms of the contract that you're mentioning, I'm not aware of any major contract that is distorting. The one that we were somehow commenting, I think in the previous quarter, was a relatively small contract of roughly EUR 1 million of the Cortes Generales for 2 years. I'm not aware of any major government contract that is distorting the revenue evolution.

If you want more color, more than happy to cover that offline with Investor Relations, let me summarize that we are not aware of any major government contract that is distorting the trends year-on-year.

Will Milner
Analyst, Arete Research

Okay, I'll follow up. Thanks a lot.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Thank you, Will. Next question, please.

Operator

We now take our next question from Jonathan Dann from RBC.

Jonathan Dann
Analyst, RBC

Hi there. Of the four pillars, three of them, Spain, Germany, Brazil, all seem to have reasonable network advantages and sort of paths back to growth. I guess across the rest of Hispanoamérica, places like Colombia, Mexico, I think it feels reasonably fair to say they don't seem to have best-in-class networks? Do you think, is there a plan next year with the improved balance sheet to begin to address some of those very large geographies?

José María Álvarez-Pallete
COO, Telefónica

The answer to that is out of the major, as you were saying, both in Spain, Germany, and Brazil, our aim is to have the best network and the best distribution network. Therefore, we are acting in those regions, and Brazil is pretty recent, because we have become leaders on that market in terms of customer base very recently, but we are not an integrated player there. Being the leader, we need to act and send the right messages in terms of bundles, subsidies, data allowances, tier pricings, and so on. It looks like competition is following us. It's not just the network, it's being the leader because of the scale and having the responsibility of showing the pace of a rational market, therefore of accretion of ARPUs , of accretion of services, more data allowances for customers, and therefore data upselling.

In the countries that you were mentioning, namely, that's also the case in places like Chile or Argentina or Peru. Focusing on the ones that you were mentioning that were namely Mexico and Colombia, you know that in both countries, regulation has, for the first time, moved towards creating more real competition, therefore asymmetry is really happening, this is fostering our results, and we are taking advantage of that move or that effort to significantly upgrade our networks. Upgrading our network doesn't mean that we aim to replicate the incumbent network on those regions, but that we are significantly improving, accelerating our move from 2.5G to 3G, from 3G to 4G, network sharing agreements, and wholesale agreements in order to increase our capacity. The answer is yes, it is not just the network, it's also the distribution network.

In both fronts, we are advancing, we are taking advantage of asymmetry to accelerate and to build the basis for the future. That's why you will see that out of the contribution, namely to OIBDA in this quarter, the largest contributor in Hispanoamérica, namely Colombia and Mexico, were the largest contributors, because we are taking advantage of that to accelerate. We are doing both things at the same time. We are accelerating commercially. We are significantly improving our capillarity in terms of distribution and in terms of network. You are right, we need to accelerate, but we cannot behave in the same manner in those countries that we are behaving in countries where we are leaders.

Jonathan Dann
Analyst, RBC

Can I ask a follow-on? On all the other results calls, somebody has asked the CEO of Deutsche Telekom, et cetera, their thoughts on Pan-European consolidation. Where do you guys stand given you've recently been exiting?

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

This is Ángel. We are happy with the scale that we have. We believe that with the footprint that we have and the scale that we have as Telefónica Group, there is no need for cross-border consolidation. We have been working a lot in in-market consolidation because we see clear benefits, be it mobile consolidation, be it conversion consolidation, we have been leading in many of the markets on this front. We are focused on delivering, on strengthening our operations in our current footprint, on delivering on the synergies of the transactions that we have already announced. We have no ambitions for cross-border consolidation, empire building, and getting into any of such euphoria that some others seem to be thinking about.

Jonathan Dann
Analyst, RBC

Thanks very much.

José María Álvarez-Pallete
COO, Telefónica

Thank you, Jonathan. Next question, please.

Operator

Our next question comes from James Ratzer from New Street Research.

James Ratzer
Analyst, New Street Research

Yes, thanks very much indeed for taking the questions. Two, please. The first one was just to come back to Spain and the Fusión repricing. I was just wondering if you could help me quantify what the impact of that would be to revenues. It looks like Fusión is about just over 25% of your domestic revenues, and you're putting through roughly a 7% increase. Should that imply a 2% step up in revenues from Fusión, or do you think you will see some customers spin down to some of the lower packages? I'd just like to help quantify the impact of that, please. Secondly, a question on Venezuela. We've seen a number of other companies this quarter switch away from the SICAD II rate.

Some companies even saying that it actually no longer exists and moving to another rate called SIMADI at a rate of around 190. I was wondering if you could just give us your thoughts on that, please. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Taking your question on Spain, as you might imagine, we don't disclose in such detail the impact of the upgrading of the Fusión offer. What I can tell you is that when we were calculating our budget for this year, and we were assuming that at some point we'll be upgrading our offer and therefore upselling our customers, it was an intrinsic part of our ambition to turn back to revenue growth in Spain. As I was telling you before, in the first quarter, we were below, slightly but below the EUR 3 billion threshold. On a monthly basis, we account for those upselling to get us to the threshold that we need to turn back to revenue growth, which is still what we are aiming at this year in Spain.

It was a strategic pillar to get there. It was tough, as you might imagine, because we needed to put a lot of elements in place of the offer. We were accounting on those extra revenues because of the upselling of our customers to make sure that we were able to beat in the second, third, and fourth quarter the expectation to turn back to revenue growth in Spain. That was strategic, and that's why implementing that was easy on the paper, you need to go to the market and commercially implement that and expect the competition to follow. It looks like competition is following. All the assumptions that were embedded in our ambition to get back to revenue growth as soon as possible in Spain looks like going into the right direction in spite of those unexpected events that I was mentioning before.

I'm not going to be able to detail to you what is the impact of that upgrading of our offer on Fusión, it was embedded in our assumption that we needed to have in order to increase our monthly revenues to get back to revenue growth in Spain as soon as possible.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Regarding Venezuela, there exist three exchange rates. One is called the CENCOEX, which is at 6.3, which is very limited for some products and services, and which paradoxically some companies still continue to use. The SICAD, which substitutes the former SICAD 1 and SICAD 2, which is still on the process of being regulated. The SIMADI, which is a third system, which really is not so representative because it doesn't have liquidity and has a huge volatility. We decided at the end of last year to move from what used to be SICAD 1 to SICAD 2 to the rate of 50. We are using the rate that applied to the last SICAD 2 auction, which was of 52 bolivars to the USD, which we think at this stage is still the most representative and less volatile.

It's quite important to say that once we made the move to SICAD II and to the 50, which is now 52 bolivars to dollar, we slashed pretty much our exposure to Venezuela. Our net cash in the country is EUR 0.4 billion. Our book value is EUR 0.9 billion. Any subsequent devaluation or adjustment of the FX rate from SICAD to some other SICAD when we see the next auction or getting closer to SIMADI would have a very small impact compared to the ones that you have seen in our accounts at the end of last year.

James Ratzer
Analyst, New Street Research

Great. Thank you.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, James. Next question, please.

Operator

Our next question comes from Luis Prota from Morgan Stanley.

Luis Prota
Analyst, Morgan Stanley

Yes, hello. It is Luis Prota from Morgan Stanley. Two questions, please. First is on the Digital+ acquisition, and the remedies with the obligation to wholesale 50% of the premium content. I would like to understand how you plan or how you could bundle the content to make propositions from your competitors not that attractive. Also whether you could share with us some analysis I am sure you have done on potential cross-selling opportunities with the clients coming from Digital+ relative to the risk of TV ARPU dilution as these clients are paying. My understanding is that something like EUR 40 just for TV and any cross-selling with TV products, I suspect might give rise to some kind of dilution.

Related to this Digital+, something that is not clear to me is if you are going to start consolidating this from April, so for two months from the second quarter. What will be the revenue and EBITDA contribution from this, if you could give us some kind of order of magnitude? Whether when you were, in the last few quarters, talking about this ambition to go back to revenue growth in Spain, whether you were always considering and you are still considering or not, whatever the contribution is in revenues in an organic way from Digital+. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thanks, Luis. In terms of the remedies, there were several remedies imposed. The ones on the premium. First is the definition of premium content, which is more restrictive, and it goes to some, not all, but some sporting events in some majors. Also the important thing is also this percentage, this 50%. Therefore, whoever wants to have access to this wholesale offer on this premium content needs to choose. Therefore, that would contribute to have some exclusivity on some of the content because our competitors will need to choose between 50% of the defined, predefined premium content, which are, again, not all of them.

Therefore, we think that if you also take into consideration that a part of the fixed cost of those contents, specifically the premium contents, needs to be distributed, again, as a fixed part of the cost, not at a variable part, among the ones that are going to be willing to have access to those content. That is going to help first make those content stable in the market, namely La Liga, for example, but also in terms of distributing the effort among the ones that are going to be willing to have those content. I think that overall, it is a pretty reasonable set of remedies that we think are going to contribute to distribute in a much more fair way the cost of those contents.

In terms of the cross-selling opportunities, yes, we were considering those, but we are not considering the Digital+ revenues to turn back to revenue growth in Spain. The Digital+ revenues were non-organic, and therefore, we were not counting on those, on the Digital+ revenues to turn back to revenue growth in Spain. Yes, we are aiming to have an uptake in terms of revenues in the second part of the year because of the cross-selling possibilities of the Digital+ customer base. That is going to help to precisely anchor the ARPU that those customers will have on TV. We aim to do what we have been doing on the Fusión part of our customer base, which is upgrading those customers with attractive, both wireline, wireless voice, and broadband. We think there is room for maneuver.

We think there is room to anchor the value, that ARPU, and we think there is room to contribute to new revenues on consolidated terms on the combined effort. In terms of consolidation, I turn to Ángel.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Yes. By the way, regarding accounting, we will start consolidating Digital+ from May. Initially, it's been acquired by Telefónica Contenidos, so would be, if not decided otherwise, under the other company's caption. We're assessing the corporate reorganization to best allocate the wholesale and retail parts of the business. The retail part of the business, probably to Telefónica de España, so that we optimize the, not only organizational logic, but also tax and accounting impacts. We are still work in progress. We are going to give full detail on that by Q2 results or ahead of those, so that you can incorporate to your models.

Luis Prota
Analyst, Morgan Stanley

Thank you. I can just clarify something José María was saying. José María, did I understand well that what you said is that what you were taking into account in terms of coming back to revenue growth was just the cross-selling opportunity, but not what we can call the legacy revenues from DTS or the existing revenues?

José María Álvarez-Pallete
COO, Telefónica

Correct.

Luis Prota
Analyst, Morgan Stanley

Okay, perfect. Thank you.

José María Álvarez-Pallete
COO, Telefónica

That's correct.

Luis Prota
Analyst, Morgan Stanley

Thank you.

Pablo Eguirón
Head of Investor Relations, Telefónica

Thank you, Luis. Next question, please.

Operator

Our next question comes from Justin Funnell from Credit Suisse.

Justin Funnell
Analyst, Credit Suisse

Yeah. Hi, can you hear me? Thanks.

Pablo Eguirón
Head of Investor Relations, Telefónica

Yes, we can.

Justin Funnell
Analyst, Credit Suisse

Yeah. Just wanted to ask about your medium-term planning for your balance sheet. Obviously, subject to the O2 deal getting done, you'll be down at 2.8 times levered, which whenever EBITDA was shrinking was probably the right number. If EBITDA is growing, going forward, we'd probably be a bit under-levered. We've seen Deutsche Telekom go through this sort of journey and ultimately end up with a full cash dividend and dividend growth. Do you think that's where you can end up as well? On a one to two year view, please. Thank you.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Well, first, we reiterate our objective of 2.35x or lower net debt to EBITDA. Clearly, with the O2 U.K. divestment, we are going to be below that. What we decided is to maintain financial flexibility, not imposing a too stringent leverage target, given the current environment of debt markets. Second, we want to maintain flexibility for growth, to finance the growth of the company, be it organic or inorganic, in the places where it makes sense to consolidate. Third, we decided to improve the shareholder remuneration by two ways. One is after the O2 transaction closes, the cash dividend of EUR 0.75 would become 100% cash instead of the partial voluntary scrip, plus cash that we have now. In 2015, we have EUR 0.35 voluntary scrip, then EUR 0.40 to be paid for in cash.

In 2016, we would move to 100% cash dividend. Also, we have taken the decision to cancel the treasury shares instead of placing those in the market that we would improve the EPS. As you rightly say, going forward, post the O2 U.K. transaction, there would be some margin between the leverage target and the position. We think it makes sense to have financial flexibility in order to be able to take opportunities as they, for sure, will present themselves in the organic and inorganic arena going forward.

Justin Funnell
Analyst, Credit Suisse

Thank you. Just on a detailed question on Spain, you've probably answered this already, I just didn't understand it. Your content costs seem to be one of the key drivers of your slightly weaker margins in Q1. Are those largely fixed costs now? Are they rising as you grow your IPTV customer base? When could we see these content costs no longer dragging on margin? Thank you.

José María Álvarez-Pallete
COO, Telefónica

Well, in terms of our content cost, in the first quarter in this year, it had been 50% higher year-on-year. Almost two-thirds of that is fixed, and therefore is not linked to the number of customers. In this part, the number of subscribers is going to be increased. The average cost per subscriber is going to decline. On the sport multi-season content is booked annually, while TV channels contents are booked depending on the number of subscribers.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

First quarter, the cost grew quarter-on-quarter on more subs, on more TV channels, and that's a variable cost. Also let me add that the more TV customers we will have, and that would be the case once we will consolidate in the Digital+ customers, this variable part would be diminishing. Also as part of the remedies, part of the fixed cost of those contents will be distributed according to the wholesale offer. I think this trend is there, is there to stay, but it's going to be diluted, the more we grow on the TV side.

Justin Funnell
Analyst, Credit Suisse

Thank you very much. Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thank you, Justin. Next question, please.

Operator

Our next question comes from Fernando Cordero of Banco Santander. Please go ahead.

Fernando Cordero
Analyst, Banco Santander

Hello, good afternoon. Thanks for taking my two questions. The first one is related with the one-off accounted in the first quarter. I would like to know to what extent this EUR 1.18 billion one-off could be fully considered in terms of cash, and fully considered as a tax credit going forward in order to understand the cash impact of this event. The second question is related with DTS as a follow-up. You have been describing what could be the potential synergies in top line. I would also like to know your views on the potential synergies, in terms of the platform operations in that sense, to what extent, and excluding the content of cost, where are the room or which is the room in order to obtain some synergies from the operation of Canal+, obviously not including the tax synergies that are present already in Digital+.

Thank you.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Okay. Regarding the tax credit arising from the sale of O2 UK. This arises from the fact that the book value of O2 UK is different for accounting purposes and for tax purposes. The accounting book value was reduced by the dividend received, including those dividends received before 2009, where the tax law changed in Spain. This accounting book value will probably generate a capital gain when we close the transaction. Tax-wise, the book value was not reduced by dividends received pre-2009, so it will generate a tax loss. We already had a deferred tax asset in our books for this concept, but once the U.K. is recorded as held for sale, this tax asset has to be taken to the P&L.

This is an item that fully accrues to Telefónica, although it's reported in the line of discontinued operations, it will fully accrue obviously to the parent company and shareholder, and this will be converted into cash or used against taxable gains. Our current estimate is between year five and eight because we have other tax loss carryforwards that we can use ahead of that. This will fully go through to reducing our cash tax rate in the future.

José María Álvarez-Pallete
COO, Telefónica

In terms of your question about synergies. In terms of content, let me also try to stress the fact that we aim to have synergies in content, not just in Spain. We are going to be aggregating the content acquisition of all the TV platforms that we have all along the group. Remember that we are growing significantly TV in Brazil and the remainder of Latin America. Therefore, in terms of content synergies, we are going to be aggregating volume, not just because of the customers of the former Fusión offer in Spain, Movistar TV, but also because of the customers that we have in Latin America. Other source of synergy that we were exploring when we were doing the calculation of the value of Digital+ includes, for sure technology, namely the over-the-top platforms.

You know that they have a successful over-the-top platform that we intend to explore and to massify. I have been already detailing the cross-selling opportunities in terms of revenues on the Digital+ customer base and on the Fusión customer base in places which we don't have TV capacity with our own network in Spain. Also namely satellite capacity that we aim to put on top of the table to reach additional synergies. There are revenues because of cross-selling in both customer base content, simplification in terms of systems, in terms of the offering and so on. Platforms, as I have been covering, and satellite capacity, that would be the largest chapter of synergies that we are analyzing and trying to implement.

Fernando Cordero
Analyst, Banco Santander

Thank you.

José María Álvarez-Pallete
COO, Telefónica

Thank you, Fernando. Next question, please.

Operator

Our next question comes from David Wright from Bank of America. Please go ahead.

David Wright
Analyst, Bank of America

Hello, guys. Just a couple of simple questions from me to help with the modeling. If you could just give us-

José María Álvarez-Pallete
COO, Telefónica

Hello?

David Wright
Analyst, Bank of America

Oh, hello. Can you hear me, guys? Hello, can you hear me?

José María Álvarez-Pallete
COO, Telefónica

Hello?

David Wright
Analyst, Bank of America

Hello, can you hear me?

José María Álvarez-Pallete
COO, Telefónica

Can we pass the next question, please?

Operator

Hello, the next question will come from Mandeep Singh from Redburn. Please go ahead.

Mandeep Singh
Analyst, Redburn

Hello. Thank you. Can you guys hear me? Hello, can you guys hear me?

José María Álvarez-Pallete
COO, Telefónica

Yes, we can.

Mandeep Singh
Analyst, Redburn

Okay. Thank you. I have two questions, please. One, sorry to keep on coming back to Spain. I know it's been a big focus of the conference call, referring back to the transcript of the Q4 results. Clearly, Spain was guided, and it was guidance, not ambition, to grow on a cumulative basis. I'm just wondering if you could give a little bit more color on the softening of that tone. Secondly, just wanted to ask your perspective on Brazilian consolidation, whether you think there's any sense of urgency on your part or on the part of the consortium, and where do you stand on Brazilian consolidation? Thank you.

José María Álvarez-Pallete
COO, Telefónica

On your question of Spain, we were aiming at revenue growth, we are still aiming at revenue growth on cumulative basis this year. We have just one written guidance, which is the group guidance. We are not guiding by regions, we just have guidance on the listed companies, namely in Germany and in Brazil. Reiterating that we are still aiming to a cumulative revenue growth in Spain this year. We are just updating on the recent events. In order to get there, to that revenue growth, we needed to implement several things. We have been implementing during these first four months of the year. It looks like going into the right direction in spite of unexpected events, as I was mentioning before, the strike and the delay on the cross-selling activity on the Digital+ customer base. In terms of consolidation in Brazil?

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Yes, in terms of consolidation in Brazil, our focus now is closing GVT, which we expect by the end of May, and executing a very smooth integration, capturing full synergies. Because with the combination of Vivo and GVT, we will have the best assets and the best management in Brazil. We have full optionality regarding potential consolidation. We are market leaders, we can benefit in many ways from potential consolidation, which we are believers. We would be supportive. We believe we have full optionality, actively or passively, in that process when it starts.

José María Álvarez-Pallete
COO, Telefónica

Yes, please.

Mandeep Singh
Analyst, Redburn

Previously, you've referred to whether the stars have been aligned or not been aligned. Where are we now on cosmic activity, please?

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Well, we aligned one of the most shining stars that there were in Brazil, which was GVT. For the rest, it's gotten a bit cloudy, we cannot really see the stars. We believe that at some point it makes sense that the market may consolidate because there are potentially very strong synergies on that type of transaction. For it to happen, probably some people need to, or some issues need to be addressed. One important item is the concession negotiation this year that affects different players, and that can take one off the roadblocks. Another possibility is to see whether there could be new entrants or those potential new entrants actually decide to divest out of the market, which could create other opportunities. There are many moving pieces, and we obviously continue to monitor.

We think we have a position in which we can have lots of optionality in any of the potential scenarios that could develop in Brazil, and create value for our shareholders in doing so.

Mandeep Singh
Analyst, Redburn

Thank you very much.

José María Álvarez-Pallete
COO, Telefónica

Thank you, Mandeep. We have time for one last question, please.

Operator

Thank you. Our last question comes from Iván Gil from BBVA. Please go ahead.

Iván Gil
Analyst, BBVA

Hello. Good afternoon, everybody. Coming back to Spain, sorry about that, my question is on the mobile service revenues. Given the price increase announced on February, I would have expected slight sequential improvement in mobile service revenues, while there is actually the reverse trend, there's a slight deterioration versus four quarters. I don't know if you could explain that. Maybe is there any trend I'm missing? Given that you guys have some visibility on the second quarter, I don't know if you could share with us if that price increase is already improving the trends on mobile service revenues on the second quarter. The second one is a very brief one on Digital+. Do you have an estimate of what % of Digital+ customers are already your broadband customers, just to give a sense of what is the cross-selling opportunity there?

José María Álvarez-Pallete
COO, Telefónica

Thanks, Iván, for your questions. In terms of mobile services revenue, we have been trying to guide you or to indicate to you during the last quarters that because of allocation, it makes less and less sense to follow those independently because of the allocation that we do, namely on the Fusión. Because Fusión has become so relevant in terms of size in Spain, in spite of the effort that we have been doing to upgrade our offering in Spain, it's going to be less relevant to monitor in terms of mobile service revenue. Because it has a very marginal impact considering the allocation of the bulk of the revenue. I would strongly suggest to keep focusing on service revenues, on overall service revenues, excluding handset. It has been improving roughly or a little bit more than one percentage point quarter-on-quarter in spite of seasonality.

Again, that drives us to the idea that the revenue growth in Spain or revenue stabilization in Spain keeps going into the right direction. I think that was a significant part or a very important part of our overall guidance at the group level in terms of accelerating our revenue growth all along this year. In terms of overall guidance, we said that we were growing above 7%, if I remember correctly. We are growing close to 9%. Therefore, I think that if you judge upon the trends in Spain and the trends everywhere else, you will see that all along this year, we should be updating you on our guidance evolution.

If we keep going to the right direction in Spain, and it looks like we are going to the right direction in Spain, and the remainder of the group, namely Brazil, keeps going to the right direction, we are beating our competitors, we are doing better than competition and the remainder of Latin America, and we keep executing the synergies and the rationalization of the markets in Germany, I think that we are on the right track to be able to update you on our guidance all along this year. In terms of the cross-selling opportunity in Spain, yes, we have an idea now that we have been able to get closer to Digital+, the customer base of Digital+, because we were not able to do that before the approval or the completion of the process.

We have an idea that we are talking about several hundred thousands of customers. We do not disclose that, but it's a significant part of the customer's base that are still not with us. Therefore, I think that the upselling opportunities that we were selling there, contemplating there, is at least of the size that we thought it would be. I think that this opportunity is there, and now it's about execution. It's about how fast we are going to be able to offer an attractive proposition to those customers. The size of the customer base that we thought would be there and we thought would be subject to cross-selling is the same size or slightly higher than what we thought.

Iván Gil
Analyst, BBVA

Thanks very much, José María.

Ángel Vilá
Chief Financial and Corporate Development Officer, Telefónica

Thank you very much for your participation. We do certainly hope to have provided some useful insights for you regarding the results of a quarter that represents the starting point of a new profitable growth cycle. Should you still have further questions, we kindly ask you to contact our Investor Relations department. Thank you. Good afternoon.

Operator

Telefónica January-March 2015 results conference call is over. You may now disconnect your line. Thank you.