Ladies and gentlemen, good day and welcome to the Bajaj Electricals Q3 FY 2024-2025 earnings conference call hosted by Ambit Capital Private Limited. As a reminder, all participant lines will be in the listen only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Yash Jain from Ambit Capital Private Limited. Thank you, and over to you, sir.
Thank you, Madhur. Hi, good evening, everyone. On behalf of Ambit Capital, I welcome you all to Q3 FY 2025 earnings call of Bajaj Electricals Limited. From the management side, today, we have Mr. Shekhar Bajaj, the Chairman, Mr. EC Prasad, the CFO, Mr. Vishal Chadha, Chief Operating Officer for Consumer Products, and Mr. Rajesh Naik, the Chief Operating Officer of Lighting Solutions. Thank you, and over to you, sir.
Thank you. This is Shekhar Bajaj here. Good evening, ladies and gentlemen. Thank you for attending our Q3 earnings call and wish you all a very happy new year. We have delivered a good set of results for this quarter owing to good festivals demand. On the macro front, while the headline CPI inflation eased to 5.2% in December 2024, it remains above the RBI's target range. Due to our depreciating rupee, the central bank is likely to maintain a tight monetary stance. I believe the interest rates will continue to remain elevated for a few months, potentially curbing private consumption and investment. Consumers' preference is moving towards premium and feature-rich products. I would like to assure you that Bajaj Electricals is working hard.
I would like to assure you that Bajaj Electricals is working hard to commercialize its premium offerings. We saw signs of positive traction in Q3, and I am sure we will have more success to report in succeeding quarters. Coming to financial updates, we delivered a good quarter. The company has achieved revenue from operations of INR 1,290 crores as against INR 1,228 crores, a growth of 5% over the third quarter of the previous year. For the quarter, the company made profit before tax and profit after tax of INR 45 crores and INR 33 crores respectively, against profit before tax and profit after tax of INR 50 crores and INR 37 crores respectively in the corresponding quarter of the previous year.
It should be noted, however, that in December 2023 quarter, we had one-time impact towards warranty provision of INR 23 crores and income tax refund interest income of INR 36 crores. Hence, on a like-to-like basis, profit before tax of December 2023 quarter is INR 37 crores, against which we have delivered INR 45 crores for this quarter, which translates into a growth of around 21%. Consumer product business has shown momentum by delivering a revenue growth of 8.5% on a year-to-year basis, mainly due to good festival demand in the month of October 2024. We have crossed INR 1,000 crore revenue threshold for consumer products after two years and are very encouraged by this achievement. The lighting solution business revenue contracted by 7.5% due to price erosion.
We have launched our Built to Shine campaign for our vertical in this quarter and have invested around INR 11 crores, that is around 4.3% of the lighting solution business revenue towards brand building. I now hand it over to the CFO for detailed financial and operational highlights. Thank you.
Good evening, ladies and gentlemen. This is EC Prasad. Thank you for attending our Q3 earnings call, and wish you all a very happy new year. Coming to the overall performance, at the outset, let me reiterate that we had a very good set of numbers owing to a good festive demand. We delivered a strong profit before tax of INR 45 crores as against INR 50 crores on a year-on-year basis. However, like our chairman explained, we had a one-time impact towards warranty provision of INR 23 crores and income tax refund interest income of INR 36 crores in the corresponding quarter of the previous year. Hence, on a like-to-like basis, the profit before tax of December 2023 quarter is INR 37 crores, against which we have delivered INR 45 crores in this quarter, which translates into a growth of around 21%. Coming to the consumer products.
The consumer products business registered a strong revenue growth of 8.5% on the back of a good festive demand and trade business revival. Appliances, which had shown slower growth in the previous quarters, have grown strongly by high single digits. Within appliances, the domestic appliances have shown strong growth owing to categories like coolers and heaters, which showed high double-digit growth. Kitchen appliances continue to remain under stress, even at the industry level. But with the demand uptick, we are hopeful of better performance in the coming quarters. Morphy Richards continue to register high double-digit growth. Probably this is the fifth straight quarter that Morphy Richards has been registering a double-digit growth. Fans remained flattish. Our CP EBIT margins are at 5% as against 1.7% in the corresponding quarter of the previous year.
While the margins have increased 3x, it is necessary to know that quarter of the previous year had a one-time warranty provision of INR 21 crores, which translates to around 2.2%. Hence, on a like-to-like basis, we still have delivered a 5% EBIT margin vis-a-vis 3.9% in the corresponding quarter. The increase in margins are predominantly due to an increase in gross margins of 2%, which has been offset by our continuous investments in R&D and various other projects for improving our operational efficiencies. The brand investments were at 3%. Our transformation journey to address our product portfolio gaps, including premiumization of our portfolio, is underway and is showing good traction. We continue to improve our logistics and manufacturing efficiencies by a few basis points. We are glad to share that we have regained market shares in certain appliance categories on a Q-on-Q basis.
Over the next few quarters, our focus will be to increase the top line and improve the market shares while continuing to spend heavily on the brand and other initiatives like revamped GTM, VAV, digitization, manufacturing efficiencies, et cetera. Coming to lighting solutions. The lighting solution business grew by 7.5% due to continued price erosion during the quarter, which also had an impact on the operating leverage. However, under our revamped GTM initiative, we have identified 167 focus markets, which registered double-digit volume growth and mid-single digit value growth. We have also observed Pan-India volume growth in our focus categories like ceiling lights and batons. Our EBIT was at 2.1% as against 8.4% reported during the corresponding quarter of the previous year.
Again, here it is necessary to know that we have invested in Built to Shine campaign and have invested around INR 11 crores in brand-building activity, which translates to around 4.3%. Hence, on a like-to-like basis, our EBIT margins are at 6.4% vis-a-vis 8.4% of the previous quarter of the corresponding year. However, on a Q-on-Q basis, we have held our EBIT margins after glossing up the brand investments. The brand investments for this vertical will continue to be high for the next few quarters in our endeavor to increase our market shares. Coming to professional lighting, the order book stays healthy at INR 231 crores, and we are committed to growing this business. Coming to balance sheet and financial metrics. The balance sheet of the company continued to remain very healthy and strong. All the balance sheet ratios continued to be at optimal level.
We continue to generate positive cash flow from operations. This quarter, we generated about INR 83 crores of positive cash from operations, and we ended up the quarter with a surplus funds of INR 423 crores. That is all from my side, and I will hand it over to you now for taking the questions.
Thank you very much. Ladies and gentlemen, we will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on the touch-tone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. The first question is from the line of Natasha Jain from PhillipCapital. Please go ahead.
Yeah. Thank you for the opportunity, sir. My first question is on the consumer products side. Firstly, congratulations on a good set of numbers. Sir, third quarter was a seasonal quarter for domestic appliances and Morphy Richards as well. I understand the double-digit growth here, which is appreciated. Now, coming to fourth quarter, we have observed that on the ground there is demand moderation across consumer goods. Given fourth quarter will be a bigger play for fans and for Bajaj Electricals, fans is a comparatively lower revenue contributor. So how does fourth quarter look like to you? Are you seeing demand softness across electricals?
Hi, Vishal here. Our endeavor will be to do better than last year in the same quarter, and that is what we are hopeful for.
Got it. And sir, which category products have you taken price hike for? Can you quantify it, if possible?
We have taken price hikes across almost all categories. Be it mixers, be it water heaters, especially in two channels. Irons, whether it is national format retail or in e-commerce. So across categories, not just one.
Got it. And sir, my next question is on the ad spend. You mentioned that in lighting you have spent INR 11 crores and your EBIT stands at INR 5 crores. So can you just tell us what this huge ad spend was on in terms of lighting? Where did we spend this precisely?
Mostly— This is Rajesh here. Most of that was on the ATL. We created the first film after almost two years. We went to market in terms of investing into the brand, and that was mostly ATL.
Just what would be the percentage of ad spend as a percentage of total revenue in Q3?
It is 4.3% for lighting business.
For lighting. Overall, sir, anything apart from this?
Overall is 3.3%, Natasha. CP ad spend is 3%, lighting solution is 4.3%, and overall 3.3%.
And we will maintain this trend rate going forward also?
Yes, as I mentioned, we will be continuing to spend heavily on our brand in our endeavor to get back the market shares.
Got it. And sir, just one last question, if I may. Given that summer season is coming now, can you just talk a little about scaling up of your next portfolio as to what products can we see coming into the markets which were not there earlier? Thank you, sir.
Coolers are the ones which we will be bringing into the market. But the ramp-up will be gradual. Fans, as you already know, are already existing. It will continue to remain a premium offering from our organization.
Got it. Thank you so much, sir, and all the very best.
Thank you, Natasha.
Thank you. The next question is from the line of Aniruddha Joshi from ICICI Securities. Please go ahead.
Yeah, thanks for the opportunity. Sir, you have indicated in the presentation regarding MFI impact in lighting. Just seeking more clarity on MFI overall, what is the overall contribution and at the overall company level also, and what was the impact, if you can quantify it or share more qualitative details on that. Also, is MFI impact still continuing, or do you see probably the peak of the impact is already seen?
Aniruddha, EC Prasad here. MFI used to contribute about 5% in our total offerings. And MFI has been impacted since the Reserve Bank of India came down heavily on the MFIs, and that issue still continues. Two areas of concern for us are the MFIs and the government channel, which has actually underperformed during this quarter. We hope that the government channels will start picking up, but MFIs will still continue to struggle for some more time.
Okay, and means to the quarter also, we can continue to see some impact on MFI channels also.
Yes. MFIs, yes. But the government channels probably will pick up.
Government channel means CSD types you are talking about?
Yes. CSD and CPC.
CPC.
There again, for the various reasons, the demand was low, but I think in the quarter we see a demand coming back from those channels.
Okay, and the 5.5% you said is of the total sales number, correct?
Of the total sales number, yes.
Okay. Sure. Understood. Second, on lighting, we are still seeing the price erosion continues to be there. What will be end game here? Do you still see the prices continuing to get eroded, or even now or is there any, in a way, full stop to that, or how should we think about this business then?
This is Rajesh again. Price erosion has been done in few categories in consumer products. I think one of the categories is ceiling light. It has to still hit, so I feel that next one or two quarters it will continue for the price erosion. And it can come into the professional lighting also in some time.
Okay.
I think price erosion game is not completely over. Until that DOB technology is completely set across product categories, it will continue to have price erosion for next few quarters.
Price erosion is not yet over in consumer products also, and it is yet to begin in commercial products, B2B illumination products.
In lighting, it will be less because there it is more of performance driven. But yes, it will have some impact of price erosion in professional lighting also.
Okay. Surely, sir. Understood. And sir, third question, in terms of now we have seen consumer products doing well. You mentioned about some of the focus market or change in GTM strategy also. If you can elaborate a bit more on this change in GTM strategy, distribution expansion or like that. That is the last question from my side. Thank you.
This is Rajesh again. Whatever we discuss about focus market for more of consumer lighting initiative, where we wanted to have the faster growth. That's where we launched Project Vidhi, and we started with first pilot of five towns. After success, we saw the success there in high double-digit growth. We expanded that to 167 markets. There we are continuing to see high double-digit growth in volumes and single-digit growth in value and profit. That is at 167. We will be expanding that in next two quarters to the all India level.
Aniruddha, we asked what is this initiative about. It's about focusing on the WD, that is the weighted distribution, rather than the numerical reach to be on the 11 counters, doing the retail activities properly, all of that stuff, in those focus markets, which has actually started yielding results for us.
Okay. Sure, sir. This is really helpful. Thank you.
Thank you.
Thank you. The next question is from the line of Rahul Gajare from Haitong Securities. Please go ahead.
Yeah, hi. Good evening, gentlemen, and thanks for the opportunity. Some of the questions asked earlier were helpful. I have some other questions around new products. Can you throw some light on the product gaps which are there, both on consumer and lighting, given that there is a focus on premium products at this point in time?
From a consumer products point of view, we feel that some of the product gaps which we are hoping to address in the coming quarters are primarily around the area of fans. Other than that, in the remaining categories, we obviously keep looking at white spaces, which I can't comment too much about at the moment. From a high level, for the big categories, fans will be our focus to fill in the gaps.
Talking about consumer lighting, because professionally it is back to back when we do the customization of the products for the specific job. But consumer lighting, we had gaps earlier. Almost last three, four quarters, we were able to bridge all the gaps which were there as compared to the competition. As we wanted to grow much faster in ceiling lights, we are focusing on bringing more and new products into that particular category.
Okay. So product development on the lighting side, especially on the consumer side, is behind us now, we can say that.
Yes. Almost 27 products were launched in quarter three, only in the ceiling category.
Okay. Now, in the PPT, you've talked about double-digit growth in Morphy Any specific product that you would like to call out in terms of exceptionally strong growth that—
Sorry. Morphy?
Yeah. Could you please repeat?
Yeah. Any specific product that you would like to call out in terms of growth? You already highlighted, I think that you had double-digit growth in Morphy. But beside that, or is that the highest growth that you've seen in the third quarter?
No. We have got segments within Morphy which are growing faster than the overall Morphy growth, obviously. Those include segments like coffee makers, food processors, and some of the personal care segments. So these are some of the segments which are growing faster and doing well for us.
How much would Morphy be in the first nine months in terms of revenue?
In terms of revenue, around 7.5%- 8%.
7.5%- 8% of the total CP business?
Yes. Of the consumer business. Yes, consumer business.
Excuse me.
In this particular quarter. Hello?
Yes, Rahul.
Yeah. Firstly, congratulations. We have seen margin uptick in the business, specifically on the consumer, coming closer to 5%. I want to know from here, what are going to be the key levers for margin expansion? The backdrop of this is, we have probably reached about 30%-31% gross margin, which is probably best in the last 10-15 years. Which are the areas which essentially will drive margin expansion from this level? Thank you very much.
Rahul, we are doing a lot of things. One is the VAV exercise that we are doing is expected to realize about 3%-4% more margins, some of which might get passed on to the market, but there is a potential lying there. Second is, as I mentioned even in the last call, we are still a lot to do as far as the operating leverage is concerned because we have created a structure to deliver about INR 6,000 crore- plus of revenue, which we have not yet reached. As we reach that milestone, the operating leverage will kick in and we will have about 2%-3% coming from there. Two other areas that we are focusing on is on the manufacturing and the logistics cost. There again, there are a lot of improvements possible.
Logistics, we are aiming to get down the logistics cost by one percentage point and manufacturing also by a percentage point.
Okay. Thank you very much and all the very best.
Yeah. Thank you.
Thank you. The next question is from the line of Achal Lohade from Nuvama Wealth Institutional Equities. Please go ahead.
Yeah. Good evening. Thank you for the opportunity, sir. Can you help us understand, this quarter is seasonally the best quarter in terms of the product mix, if I understand correctly, given the water heater is a high margin, room heaters, et cetera. First of all, how do we see So you have explained the drivers for the margin improvement. But if I were to ask you in terms of ballpark range, can we move to 7%-8% kind of a margin in next two years? Do you think that is relevant? Does that assume a reasonably good healthy demand or even with the current lackluster demand, you can still aim for that kind of a margin?
Achal, some of the VAV benefits will start coming in in the next year. You can expect that about 2%-3% to kick in. Operating leverage, obviously, depends on the volume and the demand. If both of them start kicking in together, probably we will be reaching a 7% sort of a margin.
By FY 2027. Have I understood right, sir?
Yeah. two years.
Okay. The second is—
One second. Once again I'm Shekhar Bajaj here.
Yes, sir.
Just as a side, I am mentioning that luckily, Vishal has come from not our industry. Also we have a sales head, also not from our industry, so they do not have the mindset problem, and therefore we can easily improve our margin by 1% or 2%.
Understood. Second is, in terms of the premium mix, if you could just give us a sense in the consumer products, in the lighting, what is the mix right now? What was it, let us say, three years ago? How do you see it over the next three years? Some sense, some direction, some quantification, if you could.
Lighting premium.
In our case, in the consumer lighting space, we were not in line with the industry in terms of mix. We were more driven in the lamp segment because our distribution was large, and we were reaching to most of the counters, and the lamp category was contributing to almost 50%-60%. Our ceiling category, which is supposed to be premium in this particular consumer lighting segment, was at low single digits. In last two, three quarters, we have improved that to almost 17%, 18%, and we are continuing that journey to bring it to the level of 25%-30% contribution coming from ceiling light.
Even in terms of batteries, we are trying to bring more innovative products in terms of inverter batteries and even the high-voltage batteries, which will take that to the premium category and where the price sensitivity is much lower. So we are working on adding feature-plus products in all the categories, including lamps, where we have inverter as a category, and we were the first to launch high-voltage inverter lamps into that category. So we are building on premium in all the three categories where we are having the focused product segment approach.
How about consumer products?
In consumer products, as far as mixes are concerned, we are close to 40% of our premium offering, and we hope to continue to strengthen it in the 750 W and above space. In case of water heaters, we are between 20%-25%. The fans at a YTD level for premium as well as BLDC, we are between 20% and 25% also, which we will hope to keep increasing as we go forward.
Understood. In terms of the logistic costs, we have been hearing for some time in terms of the changes. Where are we in that journey? You have kind of hinted in a passing remark with respect to operating leverage and the logistic cost savings, but I recall the previous target used to be fairly steep, 200-300 basis point improvement. Is that still intact, or you think that is now not possible anymore?
That is intact. We have actually reduced our logistics costs over the last nine months or so by about 1 percentage point, and there is still a scope of one more percentage.
Okay. Can you give us some sense what is the cost now in terms of logistic cost?
The benchmark that we are targeting is about 5%.
Okay.
But that 5% will take another couple of years according to me. At this moment, I think we are around 6.2%, 6.3%, which I think we should be positioned to bring it down, but it will take a couple of years now. Every 0.1% reduction takes its own effort, but that's our objective. Shekhar Bajaj here.
Yes, sir. Just a comment in terms of the replacement of the CEO position, where are we? How soon can we expect? Is there any update on that?
Do you have a problem with me around?
No. Not at all, sir. It's just that we were earlier having some. Yeah.
I was CMD for many years.
Of course.
I became CEO temporarily. Now I am back to CMD. No, I am just joking. We are working on that. Hopefully soon we will have an MD around. But till then, I am very much now. My wife is much happier to see me away from home. Otherwise, she was getting tired of me. So I am fully involved now, so there is no problem.
Okay, sir. Thank you so much, and wish you all the best, sir.
Thank you. Ladies and gentlemen, to ask a question, you may press star and one. The next question is from the line of Natasha Jain from PhillipCapital. Please go ahead.
Yeah, thank you for the follow-up, sir. Just one data, if I may have missed. Can you please call out the mix between professional lighting and consumer lighting?
60/40, Natasha. 60% professional and 40% consumer lighting.
Got it. You mentioned that in professional lighting also we can see slight bit of erosion going forward, right?
Yeah. It is there as of now also, but it happened in the consumer lighting. In professional, because of the zero-two specifications, it is little less. But yes, it will continue to have some price range.
Got it. Thank you so much, sir. That's all. All the very best.
Thank you.
Thank you. Participants who wishes to ask a question may press star and one now. The next question is from the line of Achal Lohade from Nuvama Institutional Equities. Please go ahead.
Yeah, thank you for the follow-up, sir. If you could give some broad sense in terms of the demand situation. Sorry, I missed the initial part. If you have already commented, you could repeat in terms of urban, rural, and specific category, specific comments, if you could. Like what we heard is in this quarter, the delayed winter seems to have had some impact on the water heaters. Has that been the case with us as well, et cetera?
Achal, we remain cautiously optimistic about the next quarter. During the previous quarter, this Q3 we have done pretty well as far as the heaters and the coolers, et cetera, are concerned. Even the water heaters, we have registered a growth in spite of the delayed winter. We expect the domestic appliances to do pretty well. Kitchen appliances, we feel will remain muted for some more time, because the discretionary spend has still not kicked in. I think with the stimulus given by our finance minister, probably in the next two, three quarters, things could start looking up. Having said that, the inflationary pressure still continues to be pretty high. The interest rate still continues to be high, and we do not see that cooling in the next one or two quarters. So that will have an impact on the demand.
I think the seasonal products should do well in Q4 and the Q1 for next year.
Understood. Is it fair to say that we are more indexed to urban than rural, or if there is any inaccuracy in the understanding?
We are actually more indexed towards rural. But having said that, with the launch of all these new products, we are also addressing a lot of urban markets now, which we were not addressing earlier. So that also helps in a way.
Understood. If you could comment on the market shares, any ballpark range in terms of various categories? I know it is hard to give out, but still, a broad sense.
We do not give it out, Achal, on the call back.
Let us say, even for FY 2024, if I were to ask for.
In some of the categories over Q2.
Sorry.
One of the problems that we have is that there is no proper system by which the market shares are known officially. Unofficially, we can find out and keep having our guesses, but there is no body by which we can be sure, like automobile and scooters and two-wheelers and all have their market share, which is exact because it is something which is monitored. Unfortunately, in small appliances and all, there is nothing like an agency or an organization which keeps a track. Therefore, everybody can keep saying we have got high market share, but we do not know really. That is why we do not want to make that statement. Thank you.
Got it, sir. Thank you.
Thank you. The next question is from the line of Yash Jain from Ambit Capital. Please go ahead.
Yeah. Hi, sir. Just a small question. Any guidance on CapEx or what we are planning to do here?
CapEx will continue to be in the same range.
That will be any number, sir?
It should be in the range of INR 100- INR 150 odd crores for the next year.
Okay. Thanks, sir.
Thank you. The next question is from the line of Viral from Oaklane. Please go ahead.
Yeah, hi. Thank you for taking my question.
I'm sorry, Mr. Viral, sir, we are unable to hear you clearly.
Am I audible now?
Yes, please go ahead.
Thank you for taking my question. Relatively new to tracking this company. Just wanted to understand in terms of lighting solutions, what are the factors that is driving this price erosion? In your experience in terms of working in this industry for so long, what are those factors that could stop or restrict this kind of price erosion?
This is Rajesh. The price erosion was mainly because of the high volumes which are coming in. As you know, in electronic industry, as the volumes go up, the prices comes down because of the production leverage. Second is the technology change itself. It was earlier a driver technology which has now gone to driver on board technology, with which almost 15%-20% price reduction with the same features is possible. That continues from one particular product category, then it gets implemented in two different categories. That was the only reason why the price erosion continued for almost two years. Now it may also go in professional lighting if that particular technology stabilizes for industrial environment.
Okay. How could we stop, and what measures could be taken to stop this kind of price erosion, if any?
In my view, this particular price erosion will get stopped once it really stabilizes across all product categories, because there is no new technology as of now in sight in terms of in next one or two years, which can again destabilize the pace of this implementation.
Okay. Thank you. Thanks a lot.
Thank you. The next question is from the line of Rahul Gajare from Haitong Securities. Please go ahead.
Yeah, thanks for the follow-up. I just had one question. You talked about price hike being taken across categories. Is it possible you can quantify it in the consumer on a broad segment level, at consumer level and the lighting level?
Rahul, it's about 2%-4% across categories.
In consumer, right?
Yes, in consumer. Yeah.
Okay, thank you very much.
Thank you. The next question is from the line of Prasheel Gandhi from Anand Rathi. Please go ahead. Prasheel Gandhi, please go ahead with the question. Your line is unmuted.
Yeah. Hello. Am I audible?
Yes, you are.
Sir, just wanted to double-check. You highlighted that you are targeting 7% EBITDA margins by FY 2027. Is that correct?
Yes, that's right. Internally, we are targeting much more, but we are hopeful of reaching that in the next two years.
Prasheel, let me clarify, Shekhar Bajaj here, that the CFO is always very ambitious and very positive. We have to be a little careful. The markets are very tough. That's our objective. But what will happen, only time will show. Don't keep putting that every time in every meeting. You don't say, "Where's your 7%?" Please don't do that.
Yeah. Sure. Sir, secondly, could you just highlight the demand trends that have been in this January month? Could you give a bit more flavor to that?
No, the flavoring is only done after the quarter is over.
Sure, sir. Thank you very much and wish you the very best.
Thank you. Participants who wish to ask a question may press star and 1 now. The next question is from the line of Aniruddha Joshi from ICICI Securities. Please go ahead.
Yeah. Thanks for the opportunity again. Sir, now with MFI and CSD channels getting impacted, is company thinking about the new channels which are emerging, like quick commerce, et cetera? Any strategy on the quick commerce that you can indicate? Secondly, what is the industry level sales in both CP or consumer products as well as consumer lighting, at MFI channel as well as the CSD channel or overall CPC plus CSD, both put together channels? Hello?
Yeah, Aniruddha. You wanted to know the industry or our share?
No, sir. Industry level, what is the share of MFI and industry level share?
No, Aniruddha. The industry share, but going by our past trends, we are definitely stronger in those two channels. We had a significant share both in the government channel as well as the MFIs. Government channel for us contributes about 9% odd, and as I mentioned, about 4%-5% in MFI. We were one of the strongest players there. Your second question is on the alternate channels, we—
E-commerce.
E-commerce. We have the early mover advantage in Q-commerce. We are already there in Q. As of now, it's a very small share. I think gradually it will pick up.
Okay. Sure, sir. Thanks.
Thank you.
Thank you. Participants who wish to ask a question may press star and one now. Ladies and gentlemen, you may press star and one to ask a question now. Participants, you may press star and one to ask a question now. Ladies and gentlemen, you may press star and one to ask a question now. Participants, you may press star and one to ask a question. As there are no further questions from the participants, I now hand the conference over to the management for closing comments.
Thank you very much all of you who have participated. We are very positive about what has happened in the third quarter, and we are looking forward that the fourth quarter should be strong so that we end the year very strongly, and we want your continuous support and best wishes because we are working very hard. We have got a very good team in place, and we are very positive. We have started the month well, and we are hoping that the quarter should be strong. Thank you.
Thank you. On behalf of Ambit Capital Private Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.