Hey, welcome to Tata Motors Q1 FY24 results call. I'm joined today by Mr. P.B. Balaji, Group CFO, Tata Motors, Mr. Girish Wagh, Executive Director, Tata Motors, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, Mr. Dhiman Gupta, Head Treasury, IR, and Mergers and Acquisitions, Mr. Adrian Mardell, CEO, Jaguar Land Rover, Mr. Richard Molyneux, CFO, Jaguar Land Rover, and my colleagues from the investor relations team. As you would be aware, we have today also announced the corporate action involving cancellation of the Ordinary Share and issue of Ordinary Share in consideration to an NCLT scheme of arrangement. We plan to start our call with a brief presentation on the corporate action, followed by Q&A on the topic. We will then commence the results presentation at 6:30 P.M.
As a reminder, all participant lines will be in listen-only mode, we will be taking questions via the Teams platform, which is already open for you to submit your questions. You are requested to mention your name and the name of your organization while submitting the questions. I now hand over to Balaji to take this forward.
Thank you. Firstly, thanks, everybody, for joining this session. I think this is one particular topic that has been raised with us in multiple forums and multiple times. We've always had a challenge in terms of how to go about cracking this, with given the various rules, regulations of the scheme, of the how the original shares were put together, what our articles of association allowed us to do it, as well as what the SEBI rules were, tax implication. There's a lot of issues that were there. I think today we bring in front of you a pretty comprehensive set of actions that have been agreed with the board. The board has actually approved this NCLT scheme of arrangement.
The person who's been working on this tirelessly has been Dhiman, and I want him to take you through the facets of the scheme for about 10 odd minutes, and then we'll open up for Q&A that you may have. Dhiman, over to you.
Thank you, Balaji. As Sneha mentioned, at the beginning of the call, you know, we have a couple of slides here to walk you through the intricacies of the transaction. You know, we'll have a 15-20 minutes Q&A before we start our usual results call at 6:30 P.M. Just starting off on this entire proposal. As you know, you know, Tata Motors, one of the few companies that had almost that had three classes of shares outstanding. We had ADRs outstanding on NYSE, we had ordinary shares listed on BSE, NSE, and then we had the DVRs listed on the Indian stock exchanges. In November last year, you would recollect, we announced our intention of delisting the ADRs from NYSE.
That process got completed in January 2023, about 6 months back. Today, our board has announced or approved an NCLT scheme of arrangement, which will cancel all our A Ordinary Shares, and in consideration for such a capital reduction, we will be issuing Ordinary Shares to all our A Ordinary Shareholders. For every, the consideration for this transaction has been set as such, for every 10 A Ordinary Shares, A Ordinary Shareholders will be getting 7 Ordinary Shares as consideration. What does it mean? It means that the A Ordinary Shares have been valued almost at a 23% premium to yesterday's closing price, which is a substantial premium that is being offered.
Second is, this ratio implies that the A ordinary shares are being valued at a 30% discount to Ordinary Shares, compared to the 43% discount that was prevailing in the market yesterday, and significantly better than almost a 50% discount, average discount, that it has traded as over the last 5 years. What does it do for the shareholders, as a whole? It will lead to a reduction in the overall capital base of the company, making it 4% EPS accretive for all shareholders. It will eliminate the market cap.
It will eliminate the discount in Tata Motors' overall market capitalization by almost INR 15,000 crore, which will lead to substantial value creation if TML shares are used as a currency for any further future capital raise or any other transaction. It's a complete cashless transaction. There is no cash outflow, neither does it impact our net debt or alter our nil auto net debt targets that we set for ourselves. It's been done through an NCLT scheme of arrangement, subject to various regulatory approvals and shareholder approvals. I'll cover that in a bit. It is likely to take almost 12 to 15 months for completion.
At the end of this transaction, along with the ADRs that we've already delisted, we will end up significantly simplifying, streamlining, and consolidating our share capital, and we'll only have, you know, Ordinary Shares listed on NSE and BSE. Next slide, please. A little bit in terms of, you know, the context of the ADRs and the reason and the rationale for this transaction. These ADRs were issued almost 15 years back in 2008. They were issued at a 10% discount to the then prevailing ordinary share prices. They carried one-tenth of voting right and entitled the ADR holders to receive 5% higher dividends. This was done in 2008.
with Tata Motors, a couple of handful other companies who came up with DVR issuances. Most of those companies have now become defunct, and Tata Motors is the only large corporate that is outstanding. In 2009, SEBI amended its regulation, which did not permit companies to issue such instruments in future which carried either differential voting rights or dividends. And hence, the kind of market for this instrument never evolved. The discount in the Ordinary Shares, which were listed initially at a 10% discount, kept increasing. You can see the table below, how it has trended, you know, since it was issued.
For the last over the entire 15 years, the average discount is about 43%, which is where it kind of closed yesterday. In between, in the last 5 years, 3 years, in the last 12 months, the average discount itself has been around 50%. We've been approached by shareholders multiple times in the past, you know, to take certain actions which can help support the price. You know, we've done a QIP issuance in 2010, a further rights issue in 2015 to improve the liquidity of the DVRs on the stock exchanges. You know, we've also kind of got it included in the index and the FNO segment. You know, it's not really helped.
You know, the significant discount and undervaluation in Tata Motors' market cap has continued. Next slide, please. Yeah. The proposed scheme, as I mentioned, is being done through NCLT scheme of arrangement. The consideration that is being offered to the A shareholders is 7 Ordinary Shares for every 10 B Ordinary Shares or you can say in a way it's, you know, 0.7 A Ordinary Shares, 0.7 Ordinary Shares for every A Ordinary Share. What's the taxation impact of the shareholders? It's a capital reduction, which is different from a merger transaction. Even then, even though the consideration is being in a non-cash form, it is going to be taxable in the hands of shareholders.
Capital gains tax will be applicable, depending on the shareholders', you know, tax status and residence status. Further, the distribution of the shares by Tata Motors to the shareholders will be treated as a deemed dividend, and there will be certain withholding taxes on those deemed dividends as is applicable in the case of a normal dividend. Then the scheme will also call for formation of a trust, which is to be managed by an independent trustee. The role of the trust would be to receive all the ordinary shares that are being issued to the A ordinary shareholders as consideration for this transaction.
The trust will then sell, will appoint a merchant banker to sell such number of shares in the market through a block trade to realize the cash to settle the withholding tax liabilities that Tata Motors has towards the deemed dividend and any other, and the capital gains withholding tax for non-resident shareholders. You know, the rest of the shares on a net basis will be distributed or credited to the demat account of all the A Ordinary Shareholders as per their holding in the company. As I mentioned, this has, you know, this requires various level of approvals. It requires the approval of SEBI and stock exchanges. Once we have the SEBI and stock exchange approval, it goes to NCLT...
As part of the NCLT process, we will be taking 75% approval, you know, from A ordinary shareholders, as well as from 75% approval of ordinary shareholders. Since this, the scheme, since the promoters, Tata Sons, also has a small shareholding in A ordinary shares, and shares will be issued to them, we'll also be taking a majority of minority of the shareholders for the scheme to go through. We also require approval of creditors, obviously, you know, since it's a non-cash transaction, we don't see too much of an issue. Then finally, NCLT approvals when all the other approvals are available.
In terms of, you know, the proposal for the capital reduction consideration of 0.7 or 7 ordinary shares for every 10 A ordinary shares, we had PwC, who are the registered valuers for this transaction. We had two merchant banks giving a fairness opinion from the perspective of both A ordinary shares and ordinary shares. We had Citigroup giving the opinion for A ordinary shares, and we had Axis Capital doing it for ordinary shareholders. Next slide, please. Yeah. In terms of impact on TML share capital, this table kind of runs you through, you know, what is the share capital base of Tata Motors, both for DVRs and ordinary shares, pre-transaction and post-transaction. I'm not going to read out all the numbers here.
Any clarifications, we'd be happy to take it offline. Given that there is a 1.07 Ordinary Shares issued for every A Ordinary Share, the overall capital base goes down by about INR 15 crore. Which means that there is a 4.2% value accretion or EPS accretion for all the shareholders. Second is the voting rights of the public shareholders goes up by 3%, and that of the promoters goes down from 45.8 to 42.6. Next slide, please. In a nutshell, we believe this proposal is a balanced one and is beneficial to all the stakeholders of Tata Motors.
On one hand, we have the A ordinary shareholders, you know, where the DVR shares historically have traded at a deep discount because the market of that has not really evolved. You know, the 30% discount that is proposed is, you know, significantly better than what the historical trends have been. What it also does is, you know, historically the ordinary share capital has been higher and the liquidity of ordinary shares is much better. The A ordinary shareholders moving to ordinary shareholder base will get much more liquidity for their shares. It's a non-cash transaction, the A ordinary shareholders continue to benefit from the upsides or the growth story of Tata Motors even in future, they don't have to relinquish their shareholding.
For ordinary shares, you know, this, the economic rights are not impacted at all, but they benefit from the 4% EPS accretion that this transaction delivers. It increases the free float of ordinary shares by 18%, so there's much more liquidity and, you know, it enhances the public shareholder voting rights by 3%. From a Tata Motors perspective, it's a culmination of the journey that we've been taking in terms of simplifying our share capital base. you know, so, you know, with the ADS delisted and the A ordinary shareholdings being capital reduced, in view of ordinary shares, we just completely consolidate all our trading into ordinary shares, which is what most Indian companies do.
We increase our market capitalization, remove the steep discount because of the A Ordinary Shares, cash neutral transaction and no impact on our net debt, nil auto net debt targets. Next slide. You know what? I see a couple of questions kind of coming through on the chat box. You know, we will have another, you know, 15 minutes to kind of take additional questions that you might have. Post that, we'll kind of continue with our results call. Anything, questions pending, we'll take up at the end of the session or our teams will. Do you want to cover the trust?
Maybe what we'll just cover or summarize the taxation impact of this transaction and also the trust structure. Anish, can you? Yeah. You know, we've got a slide in the annexure on the taxation impact of the transaction. I'll encourage all of you to go through it separately. We can clarify something offline, but as I said, this is a taxable transaction in the hands of A Ordinary shareholders. The company will be withholding, you know, the applicable withholding taxes for each A shareholders will be deducted by the company, and the shares will be credited to each holder's account on a net basis. What are the taxation impacts that will come, you know, that the company will be deducting?
One is, you know, the distribution of Ordinary Shares, it will be treated as a deemed dividend. There will be a withholding tax on that deemed dividend, bases the applicable tax rate on the various residency of the shareholders. The table for such withholding rates are indicated, you know, in the table below. For non-resident holders, specifically, law requires the company to withhold the gains on the capital gains, so we will be doing that for the non-resident shareholders, which is about 2% of our overall shareholding base. When the trust sells the shares on the stock exchange to recover the withholding taxes, if there is any gain on the shares from the time of issue to the time they are sold, they will be deducted.
Short-term withholding tax will be deducted, and then, you know, other standard securities tax, brokerage tax, et cetera, will apply. The point to note is that all such withholding tax, that the deemed dividend applies onto the company, the shareholders will be getting a credit in the capital gains tax. Whatever withholding taxes we are deducting, the shareholders will be issued certificates against those withholding tax so that they can offset it against the taxes that need to be paid at debt. Yeah, next slide. We've got a schematic on the on how the trust is being put together to affect the withholding taxes that need to be deducted. Tata Motors will be the settler of the trust.
We'll incorporate the trust, and we'll be funding the trust to take care of the initial setup costs. The trustees, independent trustees, will be appointed by Tata Motors, and they will be responsible to execute the purpose of the trust to a trust deed. It will involve the trust to receive all the shares, the Ordinary Shares, forming part of the transaction consideration. The trustees will appoint a merchant bank who will, you know, who will compute the number of shares to be sold to recover the withholding tax liabilities on a per shareholder basis, you know, through a sale of shares on the stock market.
Once these liabilities, withholding tax liabilities, are either, you know, transferred to Tata Motors to tax government, the balance cash consideration, with the balance shares on a net basis will be issued to the shareholders along with any surplus cash for fractional entitlement, et cetera, will also be distributed directly to the shareholders. Yeah. The trust will be set up prior to the effective date, once the approvals of the shareholders will be given, et cetera, are received.
Yeah. Can you all take a question on this, Dhiman? I think with the number of... There are a few questions on the line.
Yeah.
One is, when will this cancellation of A ordinary shares let me just publish the question? Just give us a minute, please. Will the number of shares issued to A ordinary shareholders depend on each category of investors like mutual fund, individual, NRI, and how do you intend to manage it?
You know, the consideration that is going to be issued by Tata Motors will not change. The ratio will still be 0.7. At a Tata Motors level, what is issued to the trust doesn't change. The trust decides the number of shares that it needs to sell to recover the withholding tax liabilities versus the tax residencies of each and every shareholder. As you see from the table, the withholding tax liabilities are different for different classes. For domestic shareholders, it's 10%. Domestic shareholders form about 30% of our shareholding base in A Ordinary Shareholders. You have mutual funds and insurance companies, the withholding tax liability is 0%.
You have FPIs at 17%. For NRIs, it's slightly higher, who are about 2% of our capital base. Yes, you're right. From a Tata Motors perspective, the number of shares which are issued doesn't change, but the net that is received by the shareholders post the trust selling shares to recover the withholding tax liabilities will differ.
Yeah. Okay, thanks. Another one is, when will this be operational? When will the cancellation of A Ordinary Shares and issue of Ordinary Shares be done? Any timeline?
Yeah. You know, there are a host of steps that we need to go through before we reach that. As I explained, we first need the SEBI NOC approval. Post that, we will be filing a petition with NCLT to admit the scheme. We then go to an EGM, where it needs to be approved by the requisite majority of shareholders. Post that, we need various other approvals from NCLT. We expect this to take anywhere between 12 to 15 months. Once the NCLT approval is received, and we file the scheme with the ROC, the scheme becomes effective.
The shareholders, who are holders of A Ordinary Shares on the record date, that is determined by the board of the company after the NCLT approvals are received, their shares will get extinguished, and Ordinary Shares will get issued in lieu of that. Yes, it would be about 12 to 15 months, sir.
Okay, fair enough. Second question is, what happens in between if share prices change? No impact at all because the consideration has been fixed today.
Yeah. It's not a cash consideration, it's a relative cash ratio. Irrespective of how the A Ordinary Shares trade year on, the ratio of 7 Ordinary Shares for 10 A Ordinary Shares doesn't change.
Okay. I think two questions coming on, both from Pramod and Rakesh, on the how do we arrive at a 30% discount versus the 40%-50% that's currently the, as shown in the PP today, also the market has been trending. Can you throw some light?
Interesting question. I think probably the most challenging part of this equation. I think the valuers, PwC, who were the valuers to this transaction, LCP and Axis, who were the fairness opinion, they put various angles on this number. I think at one hand, the perspective was that, you know, the A ordinary and ordinary shareholders have the same economic rights, they have the same liquidation rights, other than, you know, the voting rights, which are different and, you know, for the voting rights, they were issued at a % discount originally.
On other hand, you know, for various market factors, the DVRs have traded at a deep discount of 50% or 40% and various other numbers, which is the other reality. I think they have given weightage to both facets of the equation. You know, they've given different weightages. I guess the market factor is a reality. The economic equality was a reality at the time of issue, based on their perception on what the relative weightage for these for these factors were, they have arrived at a 30% discount.
Fair enough. I think one question, what will be the issue price for the trust? Actually, that may not be relevant because you're going to issue ordinary shares in lieu of the 10, assuming 7 ordinary shares being issued in lieu of the 10 A ordinary shares that are being canceled. Therefore, there's no price implication at this point in time. It's a differential. It's a proportion to what the ordinary to A ordinary number is. That's what is more relevant, which has already been fixed now. I think the record date, there are a lot of questions related to the process. All I can say is that at this point in time, we are getting into submitting the schemes in the NCLT over the next 15 days.
That's priority one. There's enough time between now and by the time the NCLT final process comes for us to engage again and again. Since it's a significant event, we thought we'd come upfront about it and talk to all of you today about it. I think with this, let's probably the questions related to DVRs and move on to the presentation, please. Any further, Manish? Thanks for all of you for joining the session on the results piece. On the safe harbor statement, I will just draw your attention of one accounting policy change that is coming through from a JLR IFRS perspective. This does not impact consolidated results, it only impacts JLR IFRS numbers, where grant accounting, which they had current earlier done on net basis, is now moving into gross basis.
That accounting is having an impact on the EBITDA numbers, which is being called out in the respective slides. Nothing material there, something that deserves call out here. Next slide, please. A set of series of actions that are coming in there. Big one in India was the BS6 Phase 2 transition, as well as within PV, the Altroz iCNG. Oh, my God, CNG was the campaign, which I'm sure a lot of you have seen, doing very well for us. Otherwise, from a JLR perspective, order book of 185K, as well as the launch of Agratas, the Tata Sons arm that is investing in battery cells, announcing its manufacturing facility to supply in the, to manufacture in the UK. That was a big announcement last week. Next slide, please.
At the outset, a very strong set of numbers coming through, actually quite happy with the sequential momentum that is building in the business. Again, 1 more quarter where all three automotive verticals were delivering profitable numbers. Happy with the set of numbers coming through. Our revenue of 42% growth, PBTBI at INR 5,300 crores, a swing of almost INR 10,000 crores over last year, same time. A seasonally weak quarter, despite that PBT being better than the Q4 last year. A bit of 14.4%, up 700 basis points, a bit of 8.1%, up 880 basis points. For the first time, in my memory, which we can recur, we went back into reserves.
I don't think we recollect a quarter where we delivered positive free cash flows in the first quarter. All in all, very happy with the set of numbers that have come through. Next slide, please. Where did this money growth come from? 30% of the 42% growth came from volume and mix, and 8% from price. Of course, profitability came through from both JLR and commercial vehicles in a strong manner. JLR, actually, a standout performance in this quarter, CV continuing to pick up momentum. PV had a steady quarter, I'm sure Shailesh is going to talk about that as well. Again, net debt continuing to reduce further in this quarter as well, on track as far as what are our plans that we have laid out.
With this, let me now hand you over to Richard. Richard, are you there? Hello? Richard, can you hear us?
Hang on. Can you hear me now?
Yes, I can. Go ahead, Richard.
Perfect. Okay, well, look, I'd actually like to hold on this. Oh, where has it gone?
Go ahead.
Where has the chart gone?
One and one-
There it is. I'd actually like to hold on this chart for a couple of seconds, partly because it's a stunning picture, but also because it's a perfect reflection, an exemplar of our modern luxury strategy. It's the Range Rover Sport SV Edition One, which has a price of between GBP 160,000 and GBP 190,000, and they're all reserved before much production. That's what JLR can do. If we move on to the next chart. This is the number set that we've been able to present. Revenue, GBP 6.9 billion, down slightly as our volume was 1% below, and we also had some impact of foreign exchange coming through. PBT, all positive, EBIT, 8.6%. That is the highest EBIT that we have achieved in 6 years, and EBITDAR, 16.3%.
That is the highest EBITDAR that we have achieved in eight years. I will say that there's one sort of one-off item within that 8.6% EBIT, the underlying is more like 7.5%, but that underlying item to do with the manufacturing absorption is non-cash item. Our cash in the quarter, GBP 451 million, an improvement of circa GBP 1.2 billion over the same quarter last year. If we move forward. This is a summary of what I've said. The only additional points to note on here is our order book remains strong, 185,000 units, 76% of which are still Range Rover, Range Rover Sport and Defender.
Our net debt is now down to just below GBP 2.5 billion from GBP 3 billion at the end of last quarter. A very positive move leaves us with GBP 4.0 billion of cash and an undrawn RCF of GBP 1.5 billion. The next chart, please. In terms of volumes, this shows wholesales at the top and retails at the bottom. The story is fairly similar in both counts. Wholesales was 1% lower than the previous quarter. Retail is virtually exactly the same, and that is the second consecutive quarter that we've had over 100,000 retails through our network. Within the brands, Range Rover is slightly down.
The biggest impact in that is Velar, where we're moving to a facelifted and mid-cycle refresh of that car in 2024 model year. We're in the middle of the transition between the old Velar and the new Velar. That's the biggest impact there. I will call out Defender. Defender is now consistently running at a rate of over 100,000 vehicles per year. It is winning awards. It won the Autovista award in the U.K. for the residual values, highest residual values among large SUVs. Residual values are an extremely good indicator of brand strength. We've grown this brand to circa a run rate of 100,000 units with an extremely high RV over the period of the last three or four years.
That does give us some confidence that when we come to do the same thing with Jaguar and reimagine that brand, that we will be able to generate some success. Discovery and Jaguar at the moment, in their current incarnations, are relatively flat. Okay, next chart, please. This looks at the same number set, but splits it by region rather than by brand. If I start with China, you can see, is reasonably flat quarter on quarter, and the JV within China is making money. It had PBT of GBP 19 million in the quarter, EBITDA of 15% on EBIT of 4%. Whilst we understand there are lots of pressures in China, we're still showing a good performance. Overseas for us remains extremely strong, and North America also. We do have some small challenges within the UK and Europe.
The U.K. has a specific issue in relation to moving from Q4 to Q1, because in Q4 there is the March registration plate in the U.K., which always provides a boost in sales. There is always a seasonality between Q4 and Q1 within the U.K. There is an underlying issue that we're dealing with in both the U.K. and Europe, which is we still have some supply shortage. They're not generic in the same way that they were. We still have some constraints within our PHEV supply system, and the PHEV, particularly on the Range Rover, where there is a pure electric range of over 100 km, is in extremely high demand, and we're still working with our supply base to bring supply up to the level of that demand.
That's the reason why there's a slightly more muted performance in the UK and Europe, outside of even the seasonality effect within the UK. That is also the reason on the right-hand side, where if you look at our powertrain mix, the percentage which is BEV and PHEV, down in the bottom right, is actually lower than it was last quarter. That is all to do with the supply constraints that we have in terms of PHEV availability. If we then move to the next chart. This shows the walk of PBT from the same quarter last year, where we made a loss of GBP 524 million, to this quarter, where we're showing GBP 435 million favorable. Profit after tax, by the way, is GBP 323 million. That walk is largely, well, volume and mix.
If you look at the split within that, there's actually more of it, which is mix, and this is our continued drive to ensure that we're selling strong, profitable vehicles. For example, on an annual basis, Range Rover itself moved from 8% of our mix to 18%, and Range Rover, Range Rover Sport and Defender moved from 45% to 63%. Even within the PNA business, we're showing considerable strength. Partly, that is due to the fact that the same quarter last year involved the shutdown in China, but also the recovery of our volume in recent quarters has created an increase in the size of the car park, the young car park in particular, and it's that young car park which we penetrate more in terms of PNA sales.
A strong performance from our PNA business, generating in total GBP 829 million worth of volume and mix effect. Pricing for us also remains positive. If you look in totality, it has a benefit of GBP 197 million versus GBP 78 million adverse on costs, GBP 120 million favorable. Even if you look at that over a two-year horizon until back into times before inflation took hold, the net of those two would be positive to the tune of around GBP 80 million. We need that because one representation is that we also have inflation within our structural cost base, both in terms of labor and the utilities, and even the interest that we pay on our debt, which is slightly related to inflation.
We need to keep that contribution, revenue minus contribution cost, positive to ensure that at a total company level, we're even, and we believe we are. Within structural costs, we are starting to invest more in terms of FMI, that's fixed marketing, and that is a long lead effect in terms of lead generation and demand generation at the back end of this year. This stuff is never instant in terms of its impact. We're starting to invest now to ensure that we have the demand in the back end of this year and going into next year. Admin is largely our transformation. The biggest impact there is in terms of our digital costs, our digital transformation, and engineering, I'll talk about in a minute. FX did exactly what you would expect in the quarter.
This is a quarter of strengthening sterling, about 3 points on the dollar. Leads to an operational FX adverse for us. We operationally prefer a weaker sterling, the UK exporter, we were circa 60%-70% hedged on that exposure, we have a hedge pick up that you can see there. Revaluation was positive, certainly on a quarter-over-quarter basis, that's largely because the previous quarter, Q1 FY 2023, saw a really big move in sterling, in that quarter there was a negative reval of GBP 112 million, which is essentially reversing this time out. That is what generates our GBP 435 million worth of profit. Before tax, as I mentioned beforehand, that turns into GBP 323 million after tax. Next chart.
This shows the walk from PBT to cash. When you take the PBT, net out D&A and other non-cash items and take off cash tax, you get to a cash profit after tax of GBP 1,135 million. That is the highest that we can see on record as well. What that does, even with GBP 700 million worth of investment, is it generates a GBP 450 million free cash flow, and that GBP 450 million of free cash flow is without any working capital impact. This is strong underlying cash flow, not driven by working capital movements. Next page. The next page does talk about investment. In total, GBP 697 million, of which GBP 174 million is capital. The rest is engineering.
Our engineering capitalization rate, 61% in the quarter, up from 53% in the previous quarter. This is natural. This is part of our cycle plan. Between 2024 and 2026, we have EMA, we have new Jaguar, and we have MLA BEV coming, and the engineers are working hard on those programs, and those programs are the ones which are already past their capitalization case. This is a natural part of our cycle, that will probably stay at these levels for a few months, but overall, if you look at a very smooth position, we would expect 50%-60% capitalization. One point I do want to make is that our fixed asset base this quarter is flat, within GBP 7 million on a basis of GBP 11 billion. D&A is virtually exactly the same as the amount capitalized.
We are not driving earnings by building up balance sheet. Next page. If we move into a business update. On the left-hand side here, you can see our wholesale volume. It is marginally down, but on an absolute trend increase. We still do have chip and other supply constraints. I've mentioned PHEV beforehand, and we do expect them to slowly reduce over time. We're still in the phase where our production systems are flowing, but they're not flowing as fluently or automatically as we'd like. It still requires very active management on our side to make sure that we're looking through our supply base to identify problems.
We're working, for example, in the world of AI and digital science, with a company called Everstream, to try and look through our supply base much more cleanly through to tier one, tier two, tier three, and tier N, to be able to get insight of any problems that are coming. It is working, but it's not a perfectly functioning machine as of yet. It still requires active management. For Q2, we expect our production to be lower than Q1, and that's a natural effect of we have two weeks of shutdown coming in the first half of August. We will have production and cash flow lower than in Q1, but we would expect wholesales and profitability much more in line with recent quarters. Next page. This is absolutely crucial for us.
This is the rate of production of Range Rover and Range Rover Sport in Solihull, being progressively growing 2,300 per week in Q3, 2,600, and 2,800. That will stay constant for a little bit of time, but we have a second body shop being installed as we speak in Solihull, which will increase our capacity by a further 30% in future quarters. We will be able to take Range Rover, Range Rover Sport production over the 3,000 units per week barrier. That's really important for us as we try and build down our 185,000 order bank, which, as we said on previous calls, is very strong, but in fact it's too high because customers are waiting too long for their cars at the moment. Next chart. We're continuing to invest in our product.
There's 2 examples here of what we've been up to this quarter. There's 24 model Range Rover Evoque on the left-hand side, with a much tighter, neater exterior package and new technology. The PHEV on this car now goes 35 miles, sorry, 39 miles on a pure electric charge. It's not just exteriors, interiors on the right-hand side, this is Discovery Sport. A massive change on the interior of the car, very much in line with our modern luxury vision and the way that we want to take the Discovery brand in terms of its focus on family, on storage, on seating, and on wellness. Next chart.
It goes without saying that the announcement last week was an honor for us to have Natarajan and Rishi here in Gaydon. It's an honor for us to have a parent that is prepared to put such money into a factory in the U.K. to support JLR, which is a U.K. business. It was a fantastic day for Tata and a fantastic day for JLR. It is also absolutely symptomatic of the scope synergies that we can obtain by being part of the Tata ecosystem. We may not have the type of vertical automotive synergies that you get within a VW world. The scope of the businesses with the Tata, within the Tata empire, allow us to access synergies that no vertically integrated OEM would be able to generate. This is one absolutely perfect example of that. Next chart.
Outlook for the rest of this year. We do remain optimistic, but we do have to actively manage our industrial operation and supply base to make sure we continue production rates that we've got at the moment. Inflation is starting to moderate, and that's good news for our business and good news for the economy worldwide. But we do expect Q2, from our own financial forecast perspective, to be a little bit worse in terms of production and cash flow, although wholesales and profitability will be more in line with recent quarters, and we will revisit our guidance after Q2. If all goes as we expect, we might look at revising our P&L guidance upwards at that time.
Our priorities you can read there, continue to work on supply availability, focus on continuing to drive our brands and vehicles such that you saw at the start on that chart, the Range Rover SV, drive activation, drive all the strategic expansion plans forward. I'd like to thank you for your time.
Next slide, please. Moving on to commercial vehicles. Sorry, just go back to this slide. This is the full range of BS VI Phase 2 vehicles that are in the market now. It's been an intense transition for us. I think it's finally ending well. Next slide, please. On the market shares, I think the performance was impacted to some extent by the availability of BS VI Phase 2 in the quarter. This started improving from June onwards. We intend to build this up as we go forward. It is an unfinished agenda on the whole plan. Demand pull, we are cognizant of the fact that we need to grow both competitively and profitably as we go forward this year. Next slide, please. Over...
A 15% decline in the wholesales, 15%-14% decline in retails. That's something part of it is in the last quarter when we did amount of build happened because of the BS VI Phase 2 migration. We expect to see this now normalize as we go forward. Next slide. Overall numbers, despite a decline in wholesales of 14%, revenue is up 4%. We delivered a positive PBT before exceptional item of INR 900 crores. EBITDA was higher by 390 basis points, close to the double digits that we have been signaling, which in a seasonal, of course, a bit up, 370 basis points, but losing operating leverage because of the revenue decline. Next slide, please. Where did the monies come from?
Fundamentally on volumes as well as on realization, which is what just tells you that we are on strategy. That more or less explains the entire lot. Next slide, please. Let me hand over to Girish to take you through the business highlights. Girish?
Thanks, Balaji. I think the wholesale volume was kind of flat or actually reduced by around 2%. If we see the registration volumes, I think they actually declined by around subset, which is a true indication. For us, I think, there was a good growth in both EBITDA and EBIT margins by 380 and 350 basis points over Q1 of FY23. Essentially, this happened on the back of both realization improvement as well as cost reduction, which was also used to negate some of the increases when we migrated from BS VI Phase 1 to Phase 2. As Balaji mentioned, I think, our share impacted in Q1, more due to constrained availability, because when we migrated to BS VI Phase 2, I think almost entire range, we have changed completely.
We have upgraded the entire range for power-to-weight ratios. We have upgraded the range for value enhancers, whether it is in connectivity, comfort, and convenience, total cost of operations. I think as a result of this, we had a high amount of change content that led to a challenge on availability in terms of productionization as well as ramp ups. As we ended the quarter, we are out of it, and we are back to the required level of production now. In terms of non-vehicle business, I think the revenue grew by around 25% over the same quarter in previous years, we continue to grow at a very high rate. This is the third year when we are growing at a very brisk pace.
We continue to improve both our spares and service penetration in our own network as well as the retail net. On the CNG price correction, with the implementation of Kirit Parikh Committee, we have seen some improvement in the retail salience in small commercial vehicles. We believe that as the message goes into the market and customers understand that there's going to be more dependability on the rates and the differential between diesel and CNG, I think gradually CNG should pick up. In terms of bright spots, I would say, first of all, the sentiment index that we measure every quarter has inched up for the trucks and tippers both. MHCV sentiment index has gone up. The small commercial vehicles has also gone up marginally after a few quarters of decline, but the intermediate and light commercial vehicles still remains lower.
In the quarter gone by, I think, we had a good growth in MHCVs, by around 3%, and in the passenger carriers, good growth of 11.5%, despite availability constraints. I think the passenger market now is back to the pre-COVID levels. In terms of digital, the contribution of digital lead generation and then conversion continued to increase over FY 2023, and we have now around 16% of our sales being generated from digitally driven channels. As I said, entire product range migrated into BS6 Phase 2, with a lot of improvements in total cost of ownership, performance, connectivity, comfort, and convenience. This, we believe, will be a major advantage for us going ahead.
We also followed it up with, you know, first of its kind, an influencer testimonials and advocacy event, wherein we had more than 250 influencers, testing our vehicles and giving their positive testimonials. We've also started field trials of the BS6 Phase 2 vehicles, which is also indicating a very good performance improvement over this BS6 Phase 1, and therefore, good customer acceptance. Going ahead, I think with improved availability in Q2, we will continue our focus on realization improvement and retail growth, which should drive our volume share story. Towards this, we will have to drive the BS6 Phase 2, both product and brand superiority in the micro segments and markets. We will scale up the EV supplies now, both on the Ace electric vehicle and the electric buses. I think we have now the FAME certificates available for...
We continue to grow in the downstream with growth in the spares and service penetration. On international markets, I think the volumes still remain subdued. Our focus is on maintaining market shares, improving margins, and in fact, we have improved margins in the international business compared with Q1 of last year, and also the entire last year. We are also improving the channel health as the markets continue to operate at lower volumes. Manish, next slide. On the new businesses on electric mobility, as a part of the CESL first tender, we have now deployed more than 100 buses, so almost 180 buses that we have deployed in Q1 of FY 2024, and we have now more than 600 buses which are operational.
The new buses that we have deployed, within 3 weeks, they have covered almost 5 lakh kilometers. In total, our electric buses have now covered more than 75 million kilometers. Even in the new buses deployed, we are able to get an availability of more than 95% in the new depots. Overall, we sold 600 electric vehicles in the quarter. That's including ACE and the buses. I think we have been focusing on developing the ecosystem. Especially for ACE, we have now more than 31 EV support centers set up across the country, so we are increasing the number of cities where we will make ACE EV available. We've ramped up the production capacity. As I mentioned, we now have the FAME certificate for most of the applications, with which we will start ramping up the retail.
In addition to this, after we signed the agreement with Cummins for formation of a JV, actually, the new wholly-owned subsidiary was set up to develop and manufacture a range of low and zero-emission powertrains, as a continuation of agreement that we had signed with Cummins. Coming to the smart city mobility, the DTC CESL operations, as I said, started from 29th June. More than 200 buses have been deployed, as I said, we have more than 95% availability consistently over the past few weeks. The e-bus fleet, the earlier one, as well as the new one, has crossed more than 75 million kilometers, the operational revenue in first quarter was around INR 133 crores. Moving on to the digital businesses.
Fleet Edge now has almost 450,000 vehicles on the platform. We also introduced the subscription models, which was very well received by the customers. We had two options, a basic as well as an advanced one, and equal interest being shown in both the subscription models. We have been consistently improving the engagement time with the increased insights that are being provided, and apart from the insights, there are also lot of nudges for performance improvement, which the fleet owners are finding very useful. e-Dukaan, our online marketplace, it grew by 100%-150% over Q1 of FY 2023.
As we increase the number of customers and retailers coming onto this platform, I think this will continue to grow at a very high rate as we go ahead. That's the summary of the CV business. Back to you, Balaji.
Thanks, Girish. Next slide, please. Moving on to PV. Overall numbers, draw your attention to the domestic market share of 14.2%. Very happy with us, consolidating our position in the face of significant competitive onslaught on multiple fronts. Happy to see this number starting to improve from here on. Of course, the other number to call out is the EV penetration, which is now at 14% of the portfolio and CNG at 8% of the portfolio, both augur well for the future. Next slide, please. On the EV side, we ended the quarter at 19,000 units. On track now for 100,000, kind of a volume for the rest of the year, for the full year basis, with the new launches also lined up.
Vahan market share is maintained at 76%, despite significant competitive intervention that happened during the quarter. Of course, the infrastructure has continued to strengthen, and we will continue to build on those. Next slide, please. On the financials, volumes grew 7%, 7.7%, revenue at 11%, and PBT of about INR 200 crore is what we ended the quarter at, with an EBITDA declining by 8 basis points, 6.1% to 5.8%. I'll talk about it in a minute. EBIT, because of operating leverage, increasing by 10 basis points. Draw your attention to the PV, EV financial split that is there. If you notice the PV business, we're continuing to build EBITDA performance.
On a full year basis, we are at 8.5%, and this year we ended at, this quarter was 8.6. On the EV side, the EBITDA margin did go down, but a lot of it is also coming from two aspects. One is we had IPL in the early part of the year, where we had Tiago EV on full full blast. It has given us substantial order intake, and that will not be there in the second half of the year. The second is lithium prices were on the higher side for the last 9 months, and we are seeing reductions starting to come through from the current quarter onwards.
On top of it, if I add, which are now filed for Tiago EV, the EIA certificate started this season, now we're going to the next phase of filing to the ministry. Quite confident that the second half of the year, you'll see the EV business also coming to add to these numbers. Overall, you should take as far as EBITDA for EV is concerned, the only losses you should be seeing, if at all, is related to product investment we are making and nothing else that should be there. Quite comfortable with the way this mixes. Otherwise, the overall EBITDA is just a mix situation that is playing out, but the individual portions have their own plans and own strategies. Next slide. The same number playing out.
If you look at the volume, mix, realization, variable cost, all trending in the right direction. The investment that we are making in terms of additional employees coming on board, more SME being put into the EV business for IPL, those are the stuff that are playing out in the numbers that you see. Next slide. Let me give it to Shailesh to take you through the business.
Thank you, Balaji. Let me start with the industry. Quarter one, FY 2024 was strong from a wholesale growth perspective, 9% growth versus the same quarter last financial year. EV wholesale has seen a very strong 2.5 times to what it was in the last financial year, and it has touched nearly 1,000 for the first time. This is on the back of several new launches which have happened in the industry, including Tiago EV by Tata Motors. SUV segment has seen multiple launches by various players, and consequently, the salience has further increased percent, now touching nearly 47%. Of course, this has come at the cost of hatches and sedan to some extent, going. You can see now, hatch segment has grown 32%. That's what's happening in the industry.
Coming to Tata Motors, EV and EV, we continue to be a strong number 3 player. As Balaji mentioned, we have further increased market share to 14.2%, despite several innovative launch activities that we are having specifically in the SUV space. We have maintained our number 1 position in SUV segment, which is a combination of Nexon and Punch. Number 2 is Harrier and Safari. After more than a decade, I would say we attained number 2 position in hatches. This is coming out of the way the powertrain strategy has unfolded for us. Tiago EV and Altroz iCNG, with the twin cylinder technology that we launched, has been doing well in the market. Both these products are doing really good.
That has really helped to increase our volumes, market share in hatches, and of course, terrain. As far as EV is concerned, in line with the industry, we also doubled our volumes as compared to where we were in the second quarter last financial year, touching 90+. That has been broadly the highlights of the industry and passenger vehicle and EV business. Going forward, the bright spots that we said, there is a strong booking pipeline in the industry. The demand is held at a very high level. EV adoption is now growing beyond the top 20 cities. I think the bias is now moving to other parts of the country, and that's a good sign in terms of how the EV sales will grow from here.
Demand in South and West should step up with the beginning of the festive season in the second half of this quarter. These are bright spot that we see in this quarter 2. As Tata Motors is concerned, Altroz iCNG, which we launched in May, has been very well received, and we have a very strong booking pipeline. Tiago EV, also supported by IPL, and the awareness that it created for this product, has also been seeing very strong bookings.
We have also launches planned in the coming months, adding additional thing, because we have been really watching in every segment, which are the price points where the velocity of demand is more, and therefore, we have been coming with creative prints to really help us grow our volumes, and a few of them will come in this quarter also. As far as challenges are concerned, we know that already last financial year was a high risk, and therefore, that impact is going to come in terms of growth rates. Last year, the festive season was in September, October, which is now going to be October and November. Therefore, there will be demand, which will be more stronger in quarter three as compared to quarter two.
The channel inventory is likely to grow slightly ahead of the festive season. Our share of hatches and may come under further pressure with the new launches that have happened recently in the industry. As far as we are concerned, we focus on getting momentum in quarter two. A lot of market actions are marketing actions that we have planned for. As far as our growth is concerned in hatches, Tiago and Altroz will be the key focus, and I know that with EV and CT, both these products are really doing good and have seen significant growth. In country, we are seeing in the industry, the hatches are under pressure. We have been growing in an.
We are committed to work on the margin gap that we have versus the benchmark, we are driving a very institutionalized cost reduction program in the company for the last 2, 3 years. Every year we have been getting significant cost reduction. This is something which we value. In this, we have several tailwinds from a margin improvement perspective, some of them Balaji mentioned, there's also a lot of generation, new generation aggregates at a lesser cost also that is going to kick in for us, a lot of localization activities, which is also going to add to some of the other tailwinds that was mentioned earlier. That's the update from my side. Back to you, Balaji.
Yeah. Thanks, Shailesh. Overall, CE plus PE, the quarter saw a cash outflow of almost INR 2,000 crores, almost entirely explained by working capital. This is seasonal, particularly driven from CE, is reversing going forward. Next slide. On the CapEx side, we had guided for INR 8,000 crores, and we are on track for that. Next slide. Tata Motors Finance, let me take a few minutes on this one. We are back to profitability at INR 22 crores. Not good enough, but it's a start. AUM of INR 42,000 crores, absolute GNPA is now reducing on a quarter-on-quarter basis, went down further by INR 191 crores. On a year-on-year basis, it's down by almost by INR 39 crores.
The focus on product or portfolio quality and pricing discipline on new disbursements is definitely yields us, and we will continue to be focused on this one. The business is on track to deliver double- digit ROE in the medium term that we had called out, and its focus will be on NIMs, which are already improving, lowering credit losses, which is on track, and tight controls on costs, that continues. The demerger of the NBFC business of Tata Motors Finance into Tata Motors Finance Solutions has been completed, and therefore, all lending activities have now been consolidated into one entity, and one NBFC license will be surrendered in the coming days. Next slide. Credit ratings continued to improve.
You've seen all the information on this, we hope to continue this trend in the coming days, we'll be engaging with the agencies proactively. Next slide. Overall, looking ahead, I think, we remain optimistic on the demand despite near-term uncertainties. Inflation we do expect to be moderate. This momentum will build through the year as we factor in seasonality, improved supplies, RD impact and PV launches, no change from what we called out last time. We do aim to sustain on this performance and deliver a strong performance on a full year basis. The priorities for the respective businesses are clear, we intend to execute them flawlessly.
This year, this quarter is one of just executing what we said we will do, and it's our intention to keep repeating that in the coming quarters as well. With this, let me open up questions, which there's a fair number of them that have already come up. Let me start. I think there's lots of questions coming to your way, Richard and Adrian, so let me start. First is question related to depreciation expense on a quarter-on-quarter basis. Any reason why that's coming down? Second is, how are the demand trends that are there for the various segments? Can you just talk about that?
Yes, depreciation down by GBP 30 million-GBP 40 million quarter-over-quarter. That's the natural effect of the wind down of the impairment that we had a couple of years ago. It's entirely natural. The demand, look, demand's actually been steady proportion. Overall, the overall order bank's falling, as we said. It's about consistent in Q1, falling Q4, no change there. The order bank is still 76% of the big three, which is exactly the same as last quarter as well. We're pretty much seeing the on trend we called out six months ago, and we'll continue over the next six months for sure.
Thanks, Adrian. I think, Shailesh, your way, reasons for the sharp decline in EGM and profitability. I thought we covered this in my section, but you just want to add further light on that?
Yeah, Balaji, I think you pretty much covered. I think the major increase came from the sale prices, in the second half of last financial year, continuing till the last quarter.
This was near a 35% jump that we had seen, but it is moderating. The good news is that in the H2, this is going to release significant a margin benefit. It is already sharp recovery to the numbers that you were seeing in the H1 of FY23. The second reason, Balaji again mentioned, roughly a 200 basis points impact that we got because of the front loading of fixed marketing expenses due to IPL. Yes, we also are seeing costs coming from Sanand-II, which is the fourth plant that we had acquired in TPEM. All these are for the right reasons, right? The tailwinds on the external factors which were impacting the profitability is going to now kind of help us in going forward.
These have been the reasons, but not of concern because tailwinds are in favor of EV segment. There are a lot of cost reductions also on top of that we have been working on through localization and also going into the generation to aggregates, which are at lesser costs.
Thanks, Shailesh. I think, so, Girish, in the next set of questions coming here, there's a series of questions around two themes.
Mm.
One is demand, and how do you see demand coming through? Number two is, you are losing market shares as Tata Motors. What are we going to do with respect to restoring market shares? Are we having a rethink, or how do you want to start think about profitability versus market shares? Please spend some time on these two.
Yeah. I think first of all, on the, on the demand environment, if I have to limit myself to the second quarter, we do expect the second demand to be more than that of Q2 of last year. Depending upon the segment, I think it will vary between, you know, 5%-10%. The ILMCV segment to grow the least, and the passenger segment will grow the maximum, is what it appears right now. We are also expecting the HCV segment, the heavy commercial segment, to grow in double digits. That's what we are looking at currently. I think there is also a sub-question here, Balaji, about July. July is traditionally a low month because the rains have started every year, and specifically this year, I think some of the states have seen a higher amount of rain.
That would be seen in the demand. I think as the rains subside, we will see a good pickup in demand. As far as market share with market share versus profitability, I think as we have communicated earlier also, we are going to grow profitably. That is the target that we have set for ourselves. How will we get our market share back is by delivering value through superior products. I think we are fairly on delivering high value to the customers. As I mentioned in my talk earlier in the presentation, I think we have upgraded entire reach bumper to bumper, from the smallest vehicle to biggest vehicle, so a lot of improvements done in the total cost of ownership.
We've included a lot of value enhancers in the product, which will add more value to the customer. We will squarely focus this value. Followed by then communicating this value. For communicating this value, we are focusing on a lot of ATL, as well as brand building activities, followed by very unique, as I said, influencer advocacy, where we had huge number of influencers who actually drove the vehicle and gave very positive reviews about the vehicles. This will be followed by a lot of BTL activation to communicate this to individual customers and a lot of back-to-back trials to prove the benefits. Also we started leveraging our Fleet Edge to actually improve the delivered benefit on ground, right? Fleet Edge insights is helping customers to actually achieve better fuel economy or fuel efficiency.
This, coupled with our Sampoorna Seva service package, I think we will deliver a peace of mind to the customer. With this, we will focus on profitable growth. I think our fundamental approach is to deliver more value to the customer, and once that value is experienced by the customer, then go on increasing the transition, the way we have done right from beginning of Q3 of the last year. Balaji.
Thanks, Girish. Richard, this is coming your way. Let me summarize a few themes that are coming out. One is Q2, in particular, this quarter we delivered 93. How are volumes likely to be? I think that's long enough for you to the 400K+ that you had guided in the year. That's one set of questions. Second, I think linked to margins. If you look brief, there's a lot of curiosity around it, saying that, first of all, It is 8.6 for the quarter. You said there's some one-offs there. What are these one-offs? You're saying underlying 7.5. How does that math work out? Number one. Two, and number three, this is the kind of number, how do you then look at 6% EBIT margins?
Are we going to up your margins thereafter? Can you talk about these three?
Yes, absolutely. The first issue, are we comfortable on 400,000 for the full year? Yes, we are. We have said that Q2 will be similar to previous quarters, and that was 95,000 units in Q4 last year, and 93,000 units this quarter. We've already built up from our production actuals last quarter of 103,000 units. We're already putting some inventory in the system to allow us to sell higher volume in the back end of the year. I also mentioned that we have a second body shop coming on stream for our MLA Range Rover and Range Rover Sport that will impact us in the back end of the year. Yes, we are still in line with 400,000 units commitment for the full year.
In terms of the second question, in terms of the one-offs, the effect of building 10,000 units more than you wholesale, is that a proportion of our manufacturing costs gets absorbed onto the balance sheet. That during the quarter, was GBP 60 million, by far the biggest of the one-offs, and that's what drives the reported EBIT of GBP 8.6 down to what I've specified as an underlying of around GBP 7.5. In terms of guidance, what we've said is, we'll review it in 3 months' time. If the world progresses as we expect it to, then we'll review it, and certainly on the P&L, the EBIT side of things, it wouldn't be impossible that we would revise it up at that time.
Thanks, Richard. Adrian, this is probably for you. More in terms of demand, again, China growth expectations is improving as per industry experts. How's the order book in China, how's it looking? Elsewhere, I saw another question. Can you just talk about demand situation in your various markets, to give us a sense of how is it playing out?
You know, China, we'll sell more units in China this fiscal year than last fiscal year. Again, our big three products, Range Rover, Range Rover Sport, and Defender, are selling very well into China. We expect they will continue to do so through the balance of the quarters, certainly through calendar year 2023. Order banks don't build in China, quite like they would do in UK and Europe, by the way. You know, the customers do like stuff on the ground. To some extent, we're actually see the ongoing order bank in China be fed by more product actually being put into the marketplace. Richard mentioned that we are putting more product in the water to enable that in the second half of the year.
The actual order bank number for China, Balaji, to show me, just over 10,000 units. You know, order banks in China don't get built in other way, regions. Other regions will be 40,000 or 50,000, just the way they are. Can you repeat your second half of the question, Balaji? I missed that. I'm sorry, I think your line was-
The rest of your demand in various parts of the world, how are you seeing it develop?
I see. Okay. Thank you. Yeah. We do see demand increase in the second half of the year, effectively, as we supply more units. We will increase retails with more fulfillment. We're particularly strong at the moment around those 3 products. The biggest regions that really are pulling demand for those 3 products are North America, Middle East, and reference back to the China comment as well. Particularly strong on our big 3 products in those 3 regions. From what we can see, that will continue for the balance of this year. By the way, we should also say, our variable marketing stimulation on those products are very, very low, less than 1% in all of those 3 places. Our fixed marketing for those products in those regions is also very, very low.
Should we get to the point at the end of the year that it starts to tail off, we, particularly on fixed marketing, which would always be our preference, we have the ability to stimulate more orders by marketing means.
Got it. Let me flip it to Girish on costs. On RM costs, what kind of reduction do you expect in Q2, considering the recent drop in precious metals and base metals? How do you see the inflation there? The second one, Shailesh, coming at your end, PLI, how do you intend to reap those benefits?
On the first one, I think, what has a bigger impact in commercial vectors is the steel, both flat and long. I think, it appears that the prices, more or less, will go back to the level of Q4 of last year. From Q4 to Q1, we had an increase in the steel prices, and as we get from Q1 to Q2, the prices will go back to Q4 levels. You can imagine the kind of benefit that would be there. In addition to this, we are also seeing a reduction in the prices of batteries for electric vehicles. That's an additional advantage that we will be seeing.
Shailesh, over to you.
Yeah, regarding PLI, I think we are the first four-wheeler manufacturer to have filed the application with the certification agency. In the coming months, we believe that as for the new SOP that has been released by MHI, we should be able to get the benefit. Hoping that in the second half of the year we should start realizing the benefit. How we treat this in terms of pricing action, I think you would have realized that a part of it is already in some of our models. Going forward, depending on how the overall competitive landscape pans out, we'll take calls.
Yeah. Thanks, Shailesh. On the same inflation point, Richard, coming your way, how are you seeing the decline in raw materials in the second half of the year?
We are seeing likewise some favorables, particularly in aluminum and some other metals. This takes a while to feed through. Obviously, we're significantly hedged on many of those materials, but we do expect it to, net of hedging, to flow through into the second half of the year. We sort of expect the dynamic in the second half of the year to be slightly lower material costs, but very slightly increasing VME as well, so sort of offsetting within margins.
Thank you. I think there's a question on the background, maybe I'll take that. The CapEx for next year in JLR, does it include any, include the new battery plant investment made by Tata? Just to clarify, both JLR and Tata Motors are not investees in this company. It's a direct, wholly owned subsidiary of Tata Sons. Agratas is 100% owned by Tata Sons. We are both anchor customers here, as both Tata Motors and JLR are. For the India plant, Tata Motors will be the anchor customer. For the U.K. plant, JLR is our anchor customer, so there's no cash outflow/investment being made by these companies into Agratas. One thing on R&D capitalization, Richard, at your end, went to 61%. A bit of flavor around it, and what do you see it be a stable number?
Yes. Look, our capitalization varies across our cycle. A few quarters ago, it was as low as 28%, then 53%, and now 61%. It's because we have a fairly concentrated product cadence in 2024 to 2026. A lot of our engineers are now working on programs at quite a late stage in their development cycle, and it's those programs at a late stage of cycle that tend to get capitalized. It's something that varies through our cycle. We believe that sort of long-term average, given given where we are, is more in the 50%-60% range, and we would expect to stay sort of at the type of levels that are now for the next few quarters.
Thanks, Richard. I think, Adrian, there's an interesting question coming in. We have not seen much success of traditional global luxury car OEMs, EVs, so far. What's your assessment of what's not working for them, and how will JLR be different?
Thanks, Balaji. I think the observation behind the question is correct, and you have to segment the question, I think, in a few different regions. I want to do that, and I'm actually going to focus the answer on the China region, which is probably the most important changes in any EV, which is BEV and PHEV, over the course of the last 12 months or so. It's pretty clear at the moment that industry in China, for NEV, I say BEV and PHEV, is really focused and concentrated around RMB 400,000 and below. That's where the industry is taking off. From the bottom of the product range, if that makes sense.
It's pretty clear, the data says above those levels, whether you be Daimler with their EQS or BMW with their iX, above those levels, you know, they are selling much stronger in traditional ICE than they are in BEV at this point in time. It doesn't mean to say that those manufacturers are losing share overall, but it does show that the transition above those transacting points, as I said, of 400,000 RMB, again, hasn't really taken off as yet. For us, you know, our first launches of all BEV, as you know, will be MLA, which will go on sale, order later this year and on sale later next year, and into China in 2025, early 2025.
You know, I think the most important things for us is that we launch a brilliant modern luxury product, which we will do. We will continue our ICE offerings. PHEV actually hasn't taken off in China at these levels, and we will also electrify that product. Two years down the line, I think it's very difficult to predict exactly what the take-up rate will be, but we're confident, so long as we pass the criteria of it being a brilliantly refined, modern, luxury, luxurious offering, then in time, the transition from ICE to BEV will actually happen. We're confident with our product offering. We're good with the timeline. People told us for a long time we were too late. We never actually believed that, and I think it's starting to show itself a little bit now.
We think we have a complement of powertrain in our most important products, so we feel good about our product plan and the introduction of those BEVs at this point in time.
Thank you, Adrian. Shailesh, this coming your way. In terms of order backlog for your EVs, ICE portfolio, and what should be the industry VME, given the kind of moderation and demand that you're starting to see?
As far as order backlog for both EVs and ICE, in general, it is in. The waiting periods are in the range of 3 weeks to 12 weeks, depending on the model and variant. As far as VME is concerned, the industry has, you know, kind of tale of two cities. There is the entry segment, which is facing demand pressure, and for certain manufacturers, the inventory levels are high, so there is definitely VME pressure, which is building up, especially on the entry side. On the other hand, the SUVs are going very strong, with very less need for any VME. Fortunately for us, it matches, as I said, that we are doing well because of our multipower train strategy.
As far as we are concerned, our VME has been kept under tight control, still, and as and when the competitive situation demands that we need to do certain things for creation of demand, we will do that.
Thanks, Shailesh. I think, Adrian, this is another interesting question coming in. Are you concerned around JLR's cost competitiveness, given the combination of high inflation and stronger GBP in the UK?
Yeah, thanks, Balaji. concerned, no, but I think there's opportunities for us here on cost. I mean, I think we're on record previously saying, over the next phase, as supply starts to increase and balance out with demand, which will happen, I mean, that's gonna happen maybe 3, 4 quarters down the road, then a couple of things we expect to happen. One, we do expect marketing costs on our vehicles, which are historical lows at this point, to actually increase. Our preference would be increasing fixed marketing, but it's certain on some of our nameplates, variable marketing will increase as well. Not back to previous levels, by the way, we won't be variable marketing 4%, 5% and even 6%, which is where we were, at a point in time before COVID. It will increase.
Maybe in total, those costs will increase two or three percentage points. I think we feel the opportunity, not for that two or three percentage points to hurt us, actually. They'll generate and stimulate higher demand. We do think there's an opportunity on variable costs in three places. One, biggest of which, material costs for the inflationary items, which you just mentioned and referenced earlier. We also think as we build more cars, which we will do in the second half of the year, that will help with our plans for manufacturing efficiencies, as well as the supply costs. We also think there's a little bit more to go in terms of improvements on product quality and warranty costs as well.
Our intention will be to offset those 2-3 percentage points on marketing, with cost reductions of 2-3 percentage points across those 3 areas, Balaji.
Thanks. Thanks, Adrian. Shailesh, I think there's still a lot of clarification that are sought on the EV margins. Can you just go through it once again?
Yeah, I think a lot is coming from the quarter one result, but I must clarify here that the outlook of margins of EV is going to be very strong. Let me just call out some of the tailwinds, which are very clear. One, the sale prices are recovering to the levels where it was in H1, and the impact should start, you know, being felt from this quarter itself, number one. Number two, as I said, that PLI is going to be a big addition to the margin, and we are confident that we are adhering to all the requirements for the eligibility as has been laid down by the Ministry of Home Affairs. That is going to be a big one.
There's a, you know, localization that we have been working on for the last 2 years, and that is going to yield us significant benefits from a cost reduction perspective. As I said, there are new generation aggregates, which are also going to come in this financial year, which are at significantly lower costs. Therefore, I'm very confident that in the medium term, within this year, I would say, with all the combination of all these factors, the outlook for margin of EV business is going to be very strong.
Linked to that, to a few questions around the ecosystem of EV, including service technicians, et cetera, dealerships, charging network. Can you spend some time on that?
Balaji, today we have a shop-in-shop concept in the existing dealers, and the chart that you had shown in the presentation earlier, shows that with the launch of Tiago EV, there has been a shift in the, in terms of micro markets. Now, more than 49% of the sales of EV products coming from other than the top 20 cities, and therefore we have taken that opportunity to really start expanding our network in those smaller cities through a shop-in-shop concept. Going forward, we also want to separate, you know, ICE as well as the EV showrooms. As and when we see the volumes in certain cities, which go to a certain level where the separate channel becomes viable.
As far as we are expanding these cities, we are also therefore building the service capability from an infra perspective, as well as also training the service engineers for those service stations. That is also an ongoing process. I believe I've covered both the points.
Yes, you did. You did.
Yeah.
Thank you. Adrian, this is coming your way. In terms of the order book.
Yeah.
the 185,000 that you called out, there's a drop from 200 to 185, but at the same time, the percentage of Range Rover, Range Rover Sport has remained constant at 76%. Can you throw some color on that? One. Maybe I'll ask the second question as well. The Land Rover brand, can you confirm how much of this, of the sales are actually coming from existing customers? Has there been any material change or anything to read there?
Okay. On your first question, throwing any light on that, look, we're starting to. We have, for a particular period, seen beyond the three vehicle lines, the order banks for the other vehicles. Bearing in mind, we've been building not very many at all. The order banks for the other vehicles have started to fall over the last 12, 18 months. I'll give you a data point. You know, when we had pre-COVID, we would have had about 50,000 to 60,000 outside of the big three orders. It's now down to 40,000. In total, order banks for those non-three Range Rover, Range Rover Sport and Defender, have consistently dropped over the last 9 to 12 months. One, because we haven't prioritized build, and two, because.
2, by the way, because we now refresh the vehicles, Discovery Sport and Evoque also. That's what's been happening in terms of the existing order book. In terms of the loyalty, I'll just give you a data reference, because I don't have all of that base, but Range Rover has the highest loyalty of any brand at the moment, 41%, actually, of existing vehicle owners are then going to buy the Range Rover product. The Range Rover itself has higher loyalty rates than our other brands at this point in time.
Got it. Richard, what would be the effective tax rate that we should assume for JLR?
Tax rate this quarter is 26%. At the moment, we have a deferred tax asset that's not on the balance sheet. UK long-term tax rates are 25%.
I think there's another question, that I will take it in terms of, are there any obstacles that's stopping us from actually stepping up our guidance or changing our guidance? What are we thinking about the guidance piece there? I think, the way we reflect on it was simple. It just three months have passed in the quarter. We would just want to wait for, get more clarity on the year before we are able to touch around guidance. You know that from a delivery perspective, our plan is the strategy hasn't changed, the execution hasn't changed. We want to keep executing it, and the numbers, I think once we have a better handle on the year, we can talk about it. Otherwise, it'll be a bit premature. Yeah. Girish, this is coming your way.
Just from the BS6 Phase 2 transition, have you now fully transitioned? How should we view the performance of the segment from a volume and market share perspective?
I think I gave some color around this. Yes, we have transitioned the entire portfolio to BS6 Phase 2, and while doing so, we did make a lot of changes in the vehicle, including the platform, the power-to-weight ratios, the new technologies being added, and also some of the new value enhancements that we're doing in this product. The basic purpose behind doing this is to increase the value that we will continue to deliver. This was a major transition point, which we have leveraged to add these value enhancements in the product. Going ahead, as I said, we will leverage the higher value being delivered. We'll communicate that value, we will establish that value on the ground, which will be used towards realization improvement.
The customer is going to get higher value, and I think with this kind of product superiority, we will also be able to get our market shares back. That's the plan going ahead.
Got it. Yeah. Thank you. Richard, this is coming your way. There are a few questions around this, particularly the 110 basis points that you have called out as one-off, and saying the underlying is more like 7.5%, implication of inventarization of costs onto the balance sheet. Can you just give some clarity on that?
Yeah, sure. I've mentioned beforehand, we produced 103,000 units in the quarter. We wholesaled 93,000, so we have stock going up by 10,000 units. That stock is valued on balance sheet as material costs, plus some proportion of manufacturing cost. That manufacturing cost for those vehicles sits on the balance sheet, including the PNL. That's what gives us a positive in the quarter. When those vehicles are sold, that will reverse back. It's a tiny impact of the stock build-up that we have. I hope that explains it.
Yeah, I think, we're now coming to the end of the questions. There are about two. Let me pick up some of those. One is a question on cash, saying that we are having GBP 4 billion of cash at JLR and INR 8,000 crore of cash at domestic. Don't you think as a company, you're holding high levels of cash? I think our plan is to go to net debt-free, therefore, we will look at all opportunities to see what is the best way to handle this cash. We will keep working on that. Again, the same point on net debt, do you believe that, given your future cash flow generation, do you think you'll be net debt-free earlier? Will be the same answer. Let's wait for another quarter or two before we are able to confirm that.
We've just started the year, we'd want to pace a few more quarters before we do it. I think with this, we are now more or less done with the questions that are there. I'm not able to see anything that is new that is coming out. Maybe there's one question on Tata Technologies IPO, saying that, what's the timing that you have for that? We just got the approval from the DRHP perspective from SEBI. We are working through the points that are there, at an appropriate time, we'll let you know. I think with this, we are done with any questions. Anything on WhatsApp has come through? Nothing, right? Thanks a lot, all of you. Thanks a lot to my colleagues in JLR, colleagues here around the room, as well as people who have joined on the call.
Really appreciate your probing questions, and thanks a lot for your support. I look forward to speaking to you again. Thank you.