TVS Motor Company Limited (BOM:532343)
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C-level Sitdown

Jun 6, 2022

Radhakrishnan K
Director and CEO, TVS Motor Company

Can you please, Pramod?

Speaker 3

Yeah, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Pramod is my boss.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. Pramod is my boss, huh? Everybody is scared of you.

Speaker 3

Sorry, Pramod, I missed your call. I was in some other meeting this morning.

Speaker 4

Not a problem, sir.

Radhakrishnan K
Director and CEO, TVS Motor Company

They basically have visited the plant. They had some questions about the ICE side. Now we are on the EV side.

Speaker 3

Oh, sure.

Radhakrishnan K
Director and CEO, TVS Motor Company

So you can-

Speaker 4

Before that, just quick introduction. This is Vivek from SG Investments.

Radhakrishnan K
Director and CEO, TVS Motor Company

Hi.

Speaker 4

They are holder.

Speaker 8

Continue, sir.

Speaker 4

Sakshi, he's just started to cover the sector at Trust MF. So he's replaced,

Speaker 8

Jatin.

Speaker 4

Jatin, who's left the organization. That they're just capturing. Then you have Harshan. He's from Karma Capital. I think they're also-

Speaker 8

They are also holders.

Speaker 4

Holders. They're also holders. Last is Nikunj. He works with me. We worked together at UBS. He's actually the group CFO. You've been with TVS Group for how long, sir?

Speaker 3

Yeah, three-plus decades now.

Speaker 4

Plus decades. Older than yours?

Speaker 3

Yeah. He's senior to me.

Speaker 4

58 years. Yeah. Hitting 40 soon. Yeah. Yeah, please, over to you.

Speaker 8

Probably around the question of EV transition.

Speaker 4

EV transition. How are you repurposing and-

Radhakrishnan K
Director and CEO, TVS Motor Company

I think you ask the question about that.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

What we are trying to do is those employees whom you saw in the shop floor. Guess what is their education? Just guess here.

Speaker 8

They must be twelfth class maybe.

Radhakrishnan K
Director and CEO, TVS Motor Company

Maybe, ITI or some basic engineering.

Speaker 4

A bachelor's degree.

Radhakrishnan K
Director and CEO, TVS Motor Company

Huh?

Speaker 8

Bachelor's.

Radhakrishnan K
Director and CEO, TVS Motor Company

Bachelor's. They are all eighth and failed people.

Speaker 8

Oh.

Radhakrishnan K
Director and CEO, TVS Motor Company

It's not designed by KNR. Chairman's father, Mr. Venu Srinivasan's father, he said there is something called learnability.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Skill will. You know, we need people with tremendous will to succeed.

Speaker 4

Skill you can.

Radhakrishnan K
Director and CEO, TVS Motor Company

Skill you can impart.

Speaker 4

Yeah, you can't.

Radhakrishnan K
Director and CEO, TVS Motor Company

He said, "Select those people who, because of their inability to study, they failed, but attitudinally good. Take such people and mold them." It's exactly we have done.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? Now, many of those people are now trained for EV.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

However, when I say that, however, there are areas where we need to invest and build capabilities. Especially software management. Software is one area. Motors, controllers, VCUs. Those areas we are taking high quality talent laterally, inducting them into the company, especially in the areas of product development.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Equally, we are also looking at some other suppliers. Okay? Backbone, there is no problem. But if you look at BMS or if you look at the motors, controllers, many of the semiconductor areas, I think we are now trying to induct new suppliers. Internally, also, we have a structured training program to look at what are the elements of EV.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Fortunately, our company has been always investing in tie-ups with some universities and professors or a group of people sending them there, completely getting them transformed or designing and developing something for companies like BMW and there is a strong working together. There is a lot of ways of acquiring the new capability and delivering.

Speaker 8

Actually, I heard from my alma mater that in the past, actually, TVS hardly used to recruit from IITs because they used to leave in one year or so. Suddenly there seems to be an increased intensity out there in terms of hiring people and also paying them quite a bit.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Speaker 8

Is that again for EVs specifically or is?

Radhakrishnan K
Director and CEO, TVS Motor Company

See, one fortunate thing is if I look at our company, we recruit toppers from level two.

Speaker 8

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. We take good people from level one also, IIMs, IITs, IISc. After two years, there is a preliminary assessment on their potential.

Speaker 8

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Those people who we feel that they are going to be the high posts, we sponsor them for higher education, masters, PhDs. I can say that every year almost 100 such people are sent abroad or sent to some of the best institutes in India for master's program or PhD program. It again depends upon the type of professor, the type of specialization, what we want.

Speaker 8

Correct.

Radhakrishnan K
Director and CEO, TVS Motor Company

Quite a lot is happening on the EV side.

Speaker 8

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

This has been happening, I don't know, so many years now.

Speaker 4

Yeah. It's part of the program as a-

Radhakrishnan K
Director and CEO, TVS Motor Company

It's part of the people development program.

Speaker 4

You yourself would have attended many such programs in this.

Radhakrishnan K
Director and CEO, TVS Motor Company

I was 86, I went to management education program in IIM.

Speaker 4

Right. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Six months program.

Speaker 4

Uh.

Radhakrishnan K
Director and CEO, TVS Motor Company

Sponsored by the company.

Speaker 4

Uh.

Radhakrishnan K
Director and CEO, TVS Motor Company

1987-1988, that period. Uplift period. First two years we decide that.

Speaker 4

That's great. Right.

Radhakrishnan K
Director and CEO, TVS Motor Company

There is an assessment center. People go through the assessment center, then we know these are the people who are going to be the future leaders of the company.

Speaker 3

This is all Venu's vision. Even on EVs, he's been very-

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, yeah.

Speaker 3

...upfront.

Radhakrishnan K
Director and CEO, TVS Motor Company

People, technology.

Speaker 3

Yeah

Radhakrishnan K
Director and CEO, TVS Motor Company

We spend a lot of time. Okay? Of late, we are spending a lot of time on bottom line, thanks to

Speaker 3

That's the outcome, sir. That's the outcome, right? What is it?

Radhakrishnan K
Director and CEO, TVS Motor Company

Absolutely. What is the managing point? What is the check point? You do the right things.

Speaker 3

Tackling costs and taking countermeasures.

Radhakrishnan K
Director and CEO, TVS Motor Company

Profit is an outcome.

Speaker 3

The good thing what I've seen is like even when you were under pressure on margins, you never did something to please the market.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no.

Speaker 3

And sacrifice-

Radhakrishnan K
Director and CEO, TVS Motor Company

Never.

Speaker 3

You did what?

Radhakrishnan K
Director and CEO, TVS Motor Company

That's why I can tell you.

Speaker 3

Yeah

Radhakrishnan K
Director and CEO, TVS Motor Company

We are a very company which believes in sustainability.

Speaker 3

Yeah. Long term.

Radhakrishnan K
Director and CEO, TVS Motor Company

Long term.

Speaker 3

Don't mortgage the short term.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no.

Speaker 3

Long term for the short term. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Unfortunately, we can't show our war rooms how we manage the costs. Once you get into that, you will really realize that they are all fundamentally very strong views and strong ideas which are sustainable. That's the reason why we have been maintaining our margins the last few quarters consistently. Yeah. Yeah. I'm very happy because the best of the company comes out when you have huge entry.

Speaker 3

Yeah, yeah, exactly. That's the true character comes out, right? Our strength.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Speaker 3

Sir, on the EV side in the motors, like there's a difference between us and our competitors. Let's say we are using BLDC motor. How does it create a difference and like what in terms of quality or let's say product and are we planning to shift to mid-drive motors or like in, let's say, future products? Is it a part of our strategy because it's

Radhakrishnan K
Director and CEO, TVS Motor Company

See, there are different types of motors. I think, what you said is absolutely right. There are hub motors, there are wheel-based motors, there are new technology motors. I'll tell you. There are different wattages. There are different applications of these motors. What we believe in is you understand the character of the customer usage. For example, I told you iQube is focused on the commuter type of customers in India, including the design itself. Okay. It's not like NTORQ. Okay. It's something which is going to be huge volume. Okay. We have huge aspiration to exit this year.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? The moment we get supports from the semiconductors, you will see that. Okay? Based on the customer requirement, you decide the rest of the things.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

We don't pre-judge. Competition A is using this. That is only a reference for me. Many a times we also say that from the customer point of view, usage point of view, these are the right subsystems we should use. Many a times we do design inside itself, saying that, "No, none of these are going to satisfy us. I think we have to completely design something of our own." It may be costing little bit higher, it may take little longer lead time, but it will have flexibility to look at the future product platform, building it up in a nice way.

Speaker 3

What is apt for the iQube you are doing? That is right.

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't want to say what all technologies we have. Whatever is appropriate for a customer segment like iQube, we have.

Speaker 3

Okay, let me ask it this way. Is your in-house development and IP higher in EVs compared to ICE at the industrial level?

Radhakrishnan K
Director and CEO, TVS Motor Company

ICE is not a comparison.

Speaker 3

Comparison.

Radhakrishnan K
Director and CEO, TVS Motor Company

ICE is over a period of last 40 years, many things we have done, and we are extremely happy. The rate of pace of change, what we have seen in the ICE in the last 10 years.

Speaker 3

Uh.

Radhakrishnan K
Director and CEO, TVS Motor Company

That is definitely helping us in looking at.

Speaker 3

Mm-hmm

Radhakrishnan K
Director and CEO, TVS Motor Company

Seizing this opportunity in the EV space.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

According to me, EV gives us a huge.

Speaker 3

Yeah

Radhakrishnan K
Director and CEO, TVS Motor Company

Positive opportunity both in developing markets and developed markets.

Speaker 3

Mm-hmm. Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

You need strong engineering prowess.

Speaker 3

Actually, just to that point, to your point as well, in the annual report that just came out, it said it's just 600 people in the EV R&D team. It's just EV R&D only? I mean, how big is the input R&D?

Radhakrishnan K
Director and CEO, TVS Motor Company

Exclusively EV R&D.

Speaker 3

I thought the entire R&D team was at around 600, 700. It's almost 100%, feels like.

Radhakrishnan K
Director and CEO, TVS Motor Company

We have added quite a lot from outside.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

From areas like motors, controllers, electronics, software.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

I'm not going to give you how many in each area.

Speaker 3

No, no, not at all.

Radhakrishnan K
Director and CEO, TVS Motor Company

Nevertheless, I'll give you that.

Speaker 3

No, but incrementally, at least it gives us the impression that most of our dollars, incremental dollars are going into EVs right now.

Radhakrishnan K
Director and CEO, TVS Motor Company

Only into EVs.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

ICE, we don't.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay?

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Majority of the time we spend only on the EVs.

Speaker 3

Some of them were repurposed to EVs or, like, 600 seems like a big number already. They were repurposed or they were all organic-

Radhakrishnan K
Director and CEO, TVS Motor Company

It's a combination. Yeah, it's a combination.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

What did I say? I gave you an example of learnability.

Speaker 3

Mm-hmm. Yeah. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

We want people who are learnable.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Attitudinally high will.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay?

Speaker 3

Correct.

Radhakrishnan K
Director and CEO, TVS Motor Company

We don't want people with high skill but very poor will.

Speaker 3

Mm-hmm. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

They will be a burden for the company.

Speaker 3

Right. Okay. Actually, since we're on that topic, I just wanted to pick up on the news article that came out today. That entire concept of raising $650 million or close to INR 4,000 crore-INR 5,000 crore for the EV subsidy. Will that-

Radhakrishnan K
Director and CEO, TVS Motor Company

Honestly, I don't know.

Speaker 3

We don't know. When I saw the article this morning.

Gopala K
CFO, TVS Motor Company

We are exploring various opportunities, various options very seriously. It's in a very advanced stage. That's all I can say. We don't want to comment on that. It's, I don't know from where they got these numbers. Yes, I also saw the article.

Speaker 7

Okay, let's assume that article is not true. Is there a scale of investment?

Radhakrishnan K
Director and CEO, TVS Motor Company

No. We did not mention anything about the hospital.

Speaker 7

Yeah, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Hey, one second. Okay, get me some buttermilk. It will marry the sambar. Ask them to get my lunch for me.

Speaker 7

Lunch here?

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, yeah. Otherwise, I have another meeting at 2:00 P.M. You only organize here. I have a problem.

Speaker 7

Which one is this?

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no.

Speaker 7

I wish I'd done that.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. We have to close befor 2:00 P.M , and I have to finish lunch also.

Speaker 7

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I eat well.

Speaker 7

Along with the EV, you also have a stake in Ultraviolette. I mean, how is the collaboration between that company and yours in terms of technology sharing and all?

Radhakrishnan K
Director and CEO, TVS Motor Company

I have told you we have the best range from moped to scooter. Right? None of you are asking the wrong question. Let me tell you, when we went to Indonesia, many people asked, "Scooter, we read you are investing, you are creating this," but today we are profitable.

Speaker 7

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Last two years we are profitable, and I can tell you there is a huge headroom to grow there. Huge means really huge. Because you had your own design and product, you have a platform there, you can grow. Okay? I said, e-cycle, look at Europe as a case where we'll understand the market and we are also invested in somebody who has got an omnichannel, who has got all the experience of certain products, and we will understand deeply the customer on one side. On one side, we have a super premium called Norton, basically. Okay. Look at the kind of. Okay, I can't give you exact strategy of what we are trying to look at. I can give you a broad indication. From there, you are all intelligent. Same way now you put the UV into this puzzle. Okay?

You know what UV is making?

Speaker 7

Yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

Where this puzzle can fill.

Speaker 7

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

How we are going to leverage it, you will get the answer.

Speaker 7

To that point, Europe is quite strong in R&D, so I understand acquiring omnichannel experience.

Radhakrishnan K
Director and CEO, TVS Motor Company

Sometimes what happens is you can do everything in-house, but I gave you two indications. One, it takes extra time, it takes extra investment.

Speaker 7

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Nothing wrong in sometimes testing such, because we are trying to understand the customer. Sometimes understanding the customer requires certain time. The best way to understand a customer is to really, really give some products and see how they are using it, what are the likes, what are the dislikes, instead of just relying on McKinsey report or a Bain report or somebody's report. It is possible to get a report. They will come and present it also very nicely. We are in execution, you know?

Speaker 7

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

How will you learn?

Speaker 7

Also learn about startups, how they work.

Radhakrishnan K
Director and CEO, TVS Motor Company

SEMG is a profitable company.

Speaker 7

Yes, certainly.

Radhakrishnan K
Director and CEO, TVS Motor Company

Couple of years, you will completely understand. Who knows, some point of time these products can be in India.

Speaker 7

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

May not be every part of India, maybe in urban India.

Speaker 7

Sir, just one question on the ICE part. I mean, we have had a good success in the Apache range. Any plans from your side to go further up in this category, say go to the Royal Enfields of the world? Any thoughts on this?

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't.

Speaker 7

Or no plans to-

Radhakrishnan K
Director and CEO, TVS Motor Company

Who is Royal Enfield? I told you I respect Bajaj, I respect Honda, I respect Hero, I respect Royal Enfield, I respect Ola, Ather. There are some 200 names I can continue to say because there is something to learn from each one of them. Okay? We look at which are the spaces which are likely to grow in the future. Where is the strategic fit of the company? We look at it and then we come up with the products.

Speaker 7

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

There will be products, I promise you. Which type of product, which brand, where we are going to position, time will tell you.

Speaker 7

Got it. The next 8 quarters will tell.

Radhakrishnan K
Director and CEO, TVS Motor Company

Next eight quarters will tell.

Speaker 7

Sir, exports. I don't want to spend too much time on that. We are doing well, but just want to understand, do you see export as a market growing in FY 2023, given the growth? Because some of your peers have started warning about some struggle there and

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. See, unfortunately, what has happened in Nigeria. You must be knowing this. Some of the applications are these taxi customers.

Speaker 7

Ah.

Radhakrishnan K
Director and CEO, TVS Motor Company

The Okada drivers, they drive very fast. Okay. I traveled with them in the bike and the three-wheeler. It's faster than you take off in a runway.

Speaker 7

Ah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? They put three people, four people. Roads are not as comfortable. Sometimes accidents happen, unfortunately. There will be some pain and some short-term challenges, et cetera, et cetera. Please understand, this is a huge employment area.

Speaker 7

Yeah

Radhakrishnan K
Director and CEO, TVS Motor Company

In such countries, because two-wheeler taxis are the starting point for many self-employed. I don't think there is any other alternative but to support these people.

Speaker 7

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Maybe they have to bring in certain. Even in India, you look at some of the three-wheeler, how many people. I remember I sat in an Ambassador car when I was a student. Some 12 people were there in one Ambassador car.

Speaker 7

Yeah. It was that space.

Radhakrishnan K
Director and CEO, TVS Motor Company

At that point of time, I don't think people looked at safety. They looked at mobility at that time.

Gopala K
CFO, TVS Motor Company

Mobility, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Fortunately, nobody hit that car. Okay. Look at some of the areas, you know. I used to look at the three-wheeler and so many people and overloading.

Gopala K
CFO, TVS Motor Company

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Primarily because we are all developing economies. The money is not there. Okay. This is a journey.

Gopala K
CFO, TVS Motor Company

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

What is more important to us is, in my opinion, next India is going to be Africa.

Gopala K
CFO, TVS Motor Company

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

People are talking about five-10 years. You know, the educational levels are going up. Investment in infrastructure is going up. Okay? Beautiful country. Whatever be the reason, huge resources.

Gopala K
CFO, TVS Motor Company

Huge resource. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

They don't utilize their resources, unfortunately, or somebody else uses their resources.

Gopala K
CFO, TVS Motor Company

Yeah, China.

Radhakrishnan K
Director and CEO, TVS Motor Company

I think all these are with the education literacy levels going up, things will. You will see the change.

Gopala K
CFO, TVS Motor Company

Absolutely. In fact, just to answer your question, Pramod. See, we had lots of problems in the past also, non-availability of money in some of the countries, and we had a very good presence in Iran, Sri Lanka. Now, with all that not being really there, still we are growing new markets, new penetration in the existing markets. We will, with products, with full portfolio, we will continue to grow.

Speaker 3

I think your ability to navigate challenges and headwinds is probably better because you're coming from a-

Radhakrishnan K
Director and CEO, TVS Motor Company

One of the thing is you keep the right stock.

Speaker 3

Mm-hmm.

Gopala K
CFO, TVS Motor Company

Right stock, yeah.

Speaker 3

You're not overstocked.

Radhakrishnan K
Director and CEO, TVS Motor Company

You don't, you look at the customer retail.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

You focus on the customer retail. That customer retail journey, now every dealer, every distributor is thanking us.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Saying that, "Oh, we never knew that Vahan is going to report." Okay? The moment Vahan started reporting, everybody started caring. All of you know the exact number every day, right?

Speaker 3

Yeah, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Now, no, none of you are going to ask what is the stock level. You immediately put a simple thing building a trend analysis of the Vahan.

Speaker 3

Yeah, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

You know what exactly is the stock.

Speaker 3

Exports is easy to hide inventory, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

In my opinion, why get into all that? You be transparent. You run in a way that customers should get the best.

Speaker 3

Mm-hmm.

Speaker 6

The same principle applies even to the export market also.

Radhakrishnan K
Director and CEO, TVS Motor Company

Same thing. Same.

Speaker 6

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Same TVS, yeah.

Speaker 3

Yeah. You can't be different, actually.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are not making.

Speaker 3

Jekyll and Hyde.

Radhakrishnan K
Director and CEO, TVS Motor Company

From some other company and selling it exports.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Philosophy, principle, values, same.

Speaker 3

Same.

Radhakrishnan K
Director and CEO, TVS Motor Company

Always same.

Speaker 6

Just on this Africa question. I mean, we have done well, especially against the Chinese competition, which they have an advantage of even lower cost of sourcing and everything. Despite that, I think we have done really well. I mean, I speak for our industry also has done well. Indian industry, two-wheeler industry, and we have been a big part of that. But do you see that as Africa evolves and improves its infrastructure, the EV threat can potentially bring back the Chinese to a more level competition? Or do you think by that time we would be equally good on EV and therefore we do not see that much of a risk?

Radhakrishnan K
Director and CEO, TVS Motor Company

See Chinese-

Speaker 6

Because the Chinese have been much ahead in EV, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. Chinese have been very strong in ICE in Africa.

Speaker 6

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? We had huge headwind in terms of pricing.

Speaker 6

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Every time you go there, people will say that $350. Okay? We said there is a threshold price at which we will give, but we will never compromise on durability, quality, parts availability. We started with our own network for parts, service, focus on service. Took time because people, the users understanding the total cost of ownership versus the initial buying price. Initial buying price was the running in their mind. The same market, you go there today, they'll say that, "No, no, no." When you get into a country, you have to add value to the customer.

Speaker 6

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Don't just be blindly following competition, whether Indian competition or competition coming from any part of the world. Chinese is going to be there.

Speaker 6

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Today significant proportion of India's EV is from China.

Speaker 6

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Value addition from many of our startups is zero.

Speaker 6

Absolutely.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't want to react to that. What did I say? We have to learn. We have many things to learn from Chinese.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

The speed. India understand the speed.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I think we look at the positives. I always believe in that all of us sitting here, five of us, six of us are there. If I start focusing on, there are two options. I can focus on looking at areas of development.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

I can focus on areas of strength of people. I always focus on the areas of strength. You have this strength, you have this strength. Same debate we can have on this weakness. Okay. The moment you look at the areas of strength, then we can develop something which is something unique to you. That should be the plan of action of any company.

Speaker 6

Mm-hmm.

Speaker 3

Sir, for the next one billion units in exports, what could be the time frame? Like, it took us so long. I mean, this is an inflection point is what I-

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no, it's easy to ask. Yeah, you want to ask me simple question: When are you going to be 125 lakhs? When are you going to look at 150 lakhs, 1.5 lakhs, like that. It'll happen. I'm not stressed. Right? I always tell my friends that please do better than the industry. You cannot dump.

Gopala K
CFO, TVS Motor Company

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

You grow your retail.

Gopala K
CFO, TVS Motor Company

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

We fill the retail.

Gopala K
CFO, TVS Motor Company

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Right? People are doing it. It'll happen. I'm telling you, when we were doing INR 25,000, many people asked me will the INR 50,000 happen? When INR 50,000 happened, people asked me, "What is the next goal?" Now we are at average one. It will happen. I'm very confident.

Gopala K
CFO, TVS Motor Company

In fact, internally, our MIS, you know, we don't track the billing at all. We only track retail. What is retail today? That is how we track.

Speaker 4

Currently, what is it because of semis and various other shortages? What is the gap between where demand, how much import-export could be or how much you could have, you could do better?

Radhakrishnan K
Director and CEO, TVS Motor Company

Export, I won't say too much of issue.

Speaker 4

Container freight.

Radhakrishnan K
Director and CEO, TVS Motor Company

That is there. Definitely there. Containers, there are some challenges. There are some challenges on certain parts, but I think predominantly the issue is in Raider and Apache.

Speaker 4

How much is the gap there? Like INR 20,000, INR 30,000, INR 40,000. How much are you missing out generally?

Radhakrishnan K
Director and CEO, TVS Motor Company

Rather, April was zero, May was zero.

Speaker 4

That itself is like big.

Radhakrishnan K
Director and CEO, TVS Motor Company

Easily, we could have done INR 50,000 at least, INR 25,000 plus INR 50,000.

Speaker 4

Apache is another shortage.

Radhakrishnan K
Director and CEO, TVS Motor Company

Apache, easily we could have done INR 30,000, INR 35,000. Some buttermilk for all of you?

Speaker 4

Don't mind.

Radhakrishnan K
Director and CEO, TVS Motor Company

Starter.

Speaker 4

I don't mind. Yeah, I don't mind.

Radhakrishnan K
Director and CEO, TVS Motor Company

lunch.

Gopala K
CFO, TVS Motor Company

Ah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Please.

Speaker 4

Yeah. You are missing out reasonably good numbers on Raider and Apache.

Radhakrishnan K
Director and CEO, TVS Motor Company

Unfortunately.

Speaker 4

Yes, go ahead. Go.

Radhakrishnan K
Director and CEO, TVS Motor Company

Apache, especially for domestic or exports?

Gopala K
CFO, TVS Motor Company

Overall. Domestic only.

Radhakrishnan K
Director and CEO, TVS Motor Company

Domestic only.

Speaker 4

Exports, Africa doesn't need semis so much.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Gopala K
CFO, TVS Motor Company

See, this is BS6, you know.

Speaker 4

Yeah.

Gopala K
CFO, TVS Motor Company

All our EFI system.

Speaker 4

Yes. Bajaj was blaming semis for export volumes when they had a bad number. They went up to three lakh plus on exports per month, now down to INR 160,000, and they're saying we'll go back to INR 200,000. That's like, looks like the target they were going to settle. That's like amazing.

Radhakrishnan K
Director and CEO, TVS Motor Company

You cannot get any answers from me by using Ola, Bajaj. Okay? I believe in our team, I believe in our customer, I believe in our strength. I respect all the competitors because there is a lot to learn from them.

Speaker 4

For Desikan sir, financing arm sir, that monetization, as you publicly stated you wanna do it. Anything on there in terms of how big?

Gopala K
CFO, TVS Motor Company

Yeah, I mean, the process is just started. The initial interest is extremely encouraging. We will come back with more details, just started the process. This was indicated in one of the investor calls also. We are exploring various options and opportunities. Just started.

Speaker 4

With the financing arm potentially happening and you exploring ways on two-wheelers on the EV side, ideally, your CapEx intensity on these areas should moderate a bit, right? At the parent level-

Gopala K
CFO, TVS Motor Company

Yeah

Speaker 4

...in terms of-

Gopala K
CFO, TVS Motor Company

Of course. The investment requirement of TVS CS will come down once I complete that process. You're right. As well as for EV. Do we also need significant CapEx to scale up the exports business?

Radhakrishnan K
Director and CEO, TVS Motor Company

Overall, CapEx will be about INR 700 crore. Don't ask me split between, but majority will be on the EV side.

Gopala K
CFO, TVS Motor Company

Look, we're already doing something like INR 500 crores on R&D itself, right? I'm assuming that will only go up from current level as well.

Speaker 9

Overall CapEx will be INR 700 crore.

Gopala K
CFO, TVS Motor Company

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

Majority will be on the EV side.

Speaker 4

When EV subsidy happens, when you move the money out there to the assets, so the parent business will see lot of the assets and CapEx moving to the EV arm, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

INR 700 crores, majority is.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

on the EV. Let the subsidiary happen, at that time we will share more information. Correct, Desikan?

Gopala K
CFO, TVS Motor Company

Absolutely.

Speaker 4

K. Gopala Desikan wants you to get.

Radhakrishnan K
Director and CEO, TVS Motor Company

De-Desikan-

Speaker 4

No, no.

Radhakrishnan K
Director and CEO, TVS Motor Company

Murali are the coaches for me.

Speaker 4

What-

Radhakrishnan K
Director and CEO, TVS Motor Company

What I should say, what I should not say.

Speaker 4

Yeah. What I'm asking is or trying to get at is even with the EV investments, which are quite significant, and software you need to write off in three years, right? Compared to other assets where you take seven, eight years for amortization. Your margin-

Radhakrishnan K
Director and CEO, TVS Motor Company

We are very prudent in our financial.

Speaker 4

You're conservative. That's a very good thing.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are prudent.

Speaker 4

Prudent.

Radhakrishnan K
Director and CEO, TVS Motor Company

I will never use the word conservative.

Speaker 4

Yeah. Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

If somebody is conservative, you will not see so many products coming out, so many technologies coming out.

Speaker 4

No, on accounting, it's good to be conservative, sir. Right? I think-

Radhakrishnan K
Director and CEO, TVS Motor Company

I need to bring my medicine then.

Speaker 4

Desikan, effectively when you move the assets and the expenses from the parent book, your parent margins will automatically be looking better than what it is today.

Radhakrishnan K
Director and CEO, TVS Motor Company

Better not to start eating. If you start eating so that we can answer.

Speaker 4

Some of it does.

Gopala K
CFO, TVS Motor Company

No, you're asking a very obvious question. When EV is pushed to the subsidiary, whether the margins of the parent will go up, it's quite obvious. Doesn't require any explanation or answer. On your first question, whether some of the assets will be moved there, those things, you know, those structurings are happening. See whether the existing assets to be moved or not, we will come back to you with. Going forward, whether the CapEx will be incurred in the parent or subsidiary, again, the answer is quite obvious, it will happen only in the subsidiary. Whether the existing resources of EV will be moved out or not, we are discussing. The structuring will decide.

Speaker 4

Yes, sorry. Go ahead.

Speaker 3

Just on the EV subsidy part, is it right to assume that the range of magnitude of investment that is required could be in that range of INR 3,000 crore-INR 4,000 crore?

Gopala K
CFO, TVS Motor Company

No, difficult to answer now. Only I can tell you, from what was disclosed to you last time as a discussion point, we have advanced on that piece. With more details on the amount of fundraise, the banker or the valuation, we will come back to you. We are progressing in the very right direction there.

Speaker 3

If I had to just exclude the probably, I don't know what kind of profits or losses we made on EVs for FY 2022. Is there an impact on margins that you could have quantified because if there were no iQube that you would have sold?

Gopala K
CFO, TVS Motor Company

No, last year was a very minuscule number. Going forward, you will see a difference. You know, obviously all of us know that in EV, the margins are not there. We are not making profits there. All of us know that. Once that business is moved out, obviously the margins will go up.

Speaker 4

You intend to hold on to the 10% no matter what, right? Even with the EV ramp-up, you are comfortable with the margin journey, margin trajectory.

Gopala K
CFO, TVS Motor Company

No, we have never said, indicated any number. The whatever KNR has committed that we will work on the bid journey is the answer. I'm not committing a number. Again, unfortunately, we don't generally take you to the war rooms. Once if you happen to see that, probably you'll get that comfort. I was just telling KNR. Sorry.

Speaker 4

No, no, you go ahead, sir.

Gopala K
CFO, TVS Motor Company

No, no, sorry, KNR. I was just telling them about what will be the margins of the ICE business once EV is moved out. I said, obviously it will go up because all of us know that in EV we are incurring, all of us are incurring a loss today. Once that is moved out, the ICE business margins will go up.

Radhakrishnan K
Director and CEO, TVS Motor Company

The same principle, yeah, same principle. I think technology don't get confused with the technology. Whether we went I always repeat the same thing. When coming to three-wheeler, we put a Himachal plant, we put a Mysore plant, we put Indonesia. There is an investment. In any investment, most important thing is customer should love your product.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

If the customer starts loving, your top line starts coming in. If the top line doesn't come in, you can jump up and down, nothing will happen. This is exactly what we focus. Even also in the EV, we have invested, product get it right, and more and more people start buying the product. It's a question of when profit will come.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

It's nothing new. Don't get disturbed by EV. It is like any investment. Anything you put, there is a payback, there is a time.

Speaker 3

This INR 700 crores includes the investment that might be required in some of these subsidies that we have or it's-

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. This INR 700 crores is only for CapEx.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

SEMG or that kind of investments, you have seen. It's separate.

Speaker 3

That's already happened.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. That is buying complete business.

Speaker 4

Basically, bulk of the investment should be behind us, right? In terms of big investments are behind us, right? In terms of Norton or SEMG and all that.

Gopala K
CFO, TVS Motor Company

No. SEMG, all right, but Norton may require some support and investment. It's the product range and everything is going as per plan, but they may require an amount of investment.

Radhakrishnan K
Director and CEO, TVS Motor Company

We give only vegetarian food here, Sandy. Only.

Speaker 4

Oh, that's great. We've just become more sustainable as well now. It's in the ESG Raider.

Speaker 3

Actually, something very interesting that you did with iQube.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm.

Speaker 3

I think it was a brilliant strategy to come up with a larger battery because this is the biggest issue that range anxiety thing. It's quite a good thing to have, especially in the current FAME benefit scenario where you actually get almost subsidized for much of the battery cost. But once the FAME benefit kind of goes away, given that we have actually larger batteries, what has to happen to make sure that it doesn't eat away into our profits? Like costs have to come down meaningfully or volumes have to go up or what exactly can we do to actually offset this?

Radhakrishnan K
Director and CEO, TVS Motor Company

See, please understand similar type of subsidies. The subsidies are support from the government.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

For certain investments to be encouraged or certain initiatives to be given a special focus. I think any intelligent businessman should assume that very clearly that at some point of time.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

It will taper off.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

That we have incorporated in our business plans.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? That is the company's capability to look at how we are dealing with it.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

All of us know that.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

There is no single subsidy which has lived its life. We have seen export benefit. Now it is in the form of RoDTEP.

Speaker 4

It has gone up.

Radhakrishnan K
Director and CEO, TVS Motor Company

Who knows, maybe after two years, three years, it'll be completely different.

Speaker 4

Export subsidy have come down materially, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Speaker 4

MEIS.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, it used to be, if my memory serves something like 13%-14%.

Speaker 4

Long time back, but it came down to 4%-5%. Now it's much lower, RoDTEP.

Radhakrishnan K
Director and CEO, TVS Motor Company

Now it is 2%. Maybe it is 2%. I think there is a purpose for every subsidy. You have to be prudent when you prepare your long-term plan, and you should have some judgment how it is likely to move.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? Again, I cannot say this in the other meetings. We have to be very, very prudent while budgeting.

Speaker 4

According to you, as EVs reach a stage where the government can start removing subsidy or you think that's a policy issue?

Radhakrishnan K
Director and CEO, TVS Motor Company

I'm not a cabinet secretary. I'm KNR working in TVS Motor.

Speaker 4

When you interact with the auto industries or the ministries, what is the. They're still committed to EVs or are they, like, getting comfortable that this is kind of taken off so we can take off?

Radhakrishnan K
Director and CEO, TVS Motor Company

EV train, we have come to the station. It is yet to start.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

The journey of EV, okay? Please understand, today the total EV sales is about INR 40,000 per month.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

In an industry of almost 13,000-14,000 lakh per month.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

This is. It's a journey by itself.

Speaker 4

Food is amazing, huh?

Speaker 3

Actually, it's quite good. Very nice. One of the things that I gathered by talking to some of the dealers, and I did quite some extensive checks.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 3

I see that entry-level motorcycle segment has been impacted heavily because price increase that is there. I think there has been a really big impact also from these, those 25 low-speed electric vehicles. It seems like a market which somehow none of us are actually focusing except for Hero Electric, which is again assembly.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 3

In fact, Pramod was also mentioning that he discussed with you that it seems like a good probably potential market to enter. Would that be something that would be interesting to completely embrace, as you said.

Radhakrishnan K
Director and CEO, TVS Motor Company

Study the pattern over a period of time, you will get some answers. Please look at the customer. Indian customer, especially in the bottom of the pyramid, these are very, very important decisions in their life.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Hard-earned money, they're trying to invest in something. They expect certain returns. This is my second inference. Okay? Please study how this trend is. Don't only go by some of our dealers' prediction.

Speaker 4

Because as you said, you need to have a minimum quality and everything, right? Like durability, which has to come at a price.

Speaker 3

Something like a Chinese market, would that be a good thing to study? I mean, just to see if what exactly happened to the acceptance rate. Like that has done phenomenally well. I mean, that shift from-

Radhakrishnan K
Director and CEO, TVS Motor Company

See, their usage behavior is completely different to India.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

They throw it after two years. Forcefully it will be scrapped.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yesterday or day before yesterday, I saw one announcement that IRDAI, they are also linking it with BSVI. They are also linking it with the emission norm. Somewhere I read it.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

If your vehicle is not compliant with whatever the emission norm.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Then the-

Speaker 3

Consequences

Radhakrishnan K
Director and CEO, TVS Motor Company

Consequences of that is going to be completely different. There are many aspects according to me. How long and how much it will happen, it's not going to be that straight line is my submission.

Speaker 4

Unfortunately, a lot of customers will learn about this low-speed EV limitations in the next one year or so when the parts come, get into trouble. There's no warranty, there is no replacement.

Speaker 3

They haven't gone through the cycle itself.

Speaker 4

I feel sorry for the customers though, because honestly, the government policies have such a big loophole. I believe Hero Electric, the big reason for volumes to drop is not because of some production issues, because they were taking subsidies saying that it's localized, but it was entirely imported. Apparently it was some raids and that's why the volumes were from 10 to 2,000, 3,000 and all that. Taxpayers' money is funding that subsidy.

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't want to comment anything related to that. All that what I want to once again request you to study the customer, the usage, behavior, durability, quality. You will get an answer in a few months. Never take shortcuts. You take shortcut, but never compromise on the long-term durability, quality, usage, customer usage behavior. I cannot put a comment on my IQ. Okay? Please have only one and a half people, and preferably overall weight cannot exceed 100. These are not customer language. Customer language, if there are four people, five people in the family, they should all be able to comfortably fit in the scooter. Okay? They might even take some jackfruit season. They will take even four jackfruits also on top of it.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? Gas cylinder, they will have possibly one, maybe sometimes two. I can't say, "Don't take all this, okay? This is a special EV scooter." Customer usage, you cannot be on the point, you cannot. You can tell them, "Hey, charge like this. Check the charge. Check your tire pressure. Safety point of view. These are the things you have to follow." That one all fine. Wear a helmet. Okay? Not only you, if five members are traveling, five helmets. All this we can say. We also encourage, "Hey, don't travel like this, yeah. Five people at all, please don't travel." That also we tell.

Speaker 3

Sir, again, I'm sorry to harp on this. Some of the acquisitions that we have done, the small size ones. For example, Ascend Energy Solutions is something that is a decent scale acquisition.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm.

Speaker 3

There seems to be a slight pattern on that. We have also done EGO Movement, Echo, and very recently with Passion Vélo. I just wanted to understand the small type acquisitions. Where does that fit in this entire overall scheme of things to understand customer-

Radhakrishnan K
Director and CEO, TVS Motor Company

I can give you a clue. Study their product range, usage range, or geography range. You will get some answers.

Speaker 3

Okay. They are very diverse in terms of their reach and customers. It's all basically understanding customers mainly at this point in time, because I'm assuming we can provide the R&D support and

Radhakrishnan K
Director and CEO, TVS Motor Company

There is a purpose behind each and every acquisition, I promise you.

Speaker 3

Will we continue to seek such? I mean, even to understand customers, is that something that we should expect or?

Radhakrishnan K
Director and CEO, TVS Motor Company

Definitely, you should expect.

Speaker 3

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

Definitely you can also be confident that there will be returns. There will be profit.

Speaker 3

No, but, maybe what he's trying to also understand is will there be another big-ticket acquisition which will happen on the e-bike side or you have enough now in terms of the geography, product range?

Radhakrishnan K
Director and CEO, TVS Motor Company

I can't give any kind of guidance like that. It's like, product development, product investment, brand investment. Looking at the white spaces is part of responsibility as a company. Tomorrow, there is a sizable opportunity. We feel this is going to be the future. We'll invest in the technology or in that white space. I told you, we are not working for this quarter and next quarter. We are working for a long-term value creation, taking the company to global. TVS always done it.

Speaker 3

Well, sir, if you could give me more details while talking to investors about what exactly are we looking from a more medium- to long-term perspective. One is

Radhakrishnan K
Director and CEO, TVS Motor Company

Nobody. You tell me one company who does it and shares their complete strategy. This is our three-year plan. This is going to be our five-year plan. We can give a direction.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay? We very clearly said our maximum investment will be in the EV space. That is the direction. We'll be significantly looking forward in terms of growing the market much ahead of the industry. We'll be focusing on premium migration.

Speaker 3

I mean more from a metrics perspective. For example, if you have a philosophy that every time you make an investment, I want to achieve at least this level of ROI or ROCE or whatever you want to call it, even that kind of direction.

Radhakrishnan K
Director and CEO, TVS Motor Company

That is there. That is there as an internal company target. It is there. Definitely there.

Gopala K
CFO, TVS Motor Company

No, all investments are completely evaluated from all metrics and complete due diligence done. It's a process. Just like that, all the investments have not happened in the past. After due consideration with proper. It's not so easy to get the approvals internally also. We have to satisfy all the stakeholders before we get into an investment process. You can be rest assured all these investments are profitable investments. Some take little longer time because of the gestation period. Otherwise, all are related and relevant in today's context.

Radhakrishnan K
Director and CEO, TVS Motor Company

When we spoke about double-digit EBITDA, we had a very clear plan of action. Right?

Speaker 3

Sir, that is mainly in the standalone business. When we keep doing these investments, I mean, they are in the investment phase for a prolonged period. At the consolidated level, we may not be able to achieve these kind of profitability metrics. Normally.

Radhakrishnan K
Director and CEO, TVS Motor Company

Consolidated, I can give you example of TVS EIS. It's an investment we made. Look at the kind of success we are having in TVS EIS. Look at Indonesia today. Right. I think these are the kind of commitment from the company. If I look at my total investment of what all things we have done in the subsidiaries, this constitute over 60%, 65%.

Gopala K
CFO, TVS Motor Company

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

In Asia plus

Gopala K
CFO, TVS Motor Company

Yeah. Absolutely. No, again, just want to tell you, even at a consolidated level, except Norton, which will take one or two more, one or a year, a few quarters extra, but the others are only adding to the consolidated profit. You can be rest assured on that. Whether it is AOG or SEMG, of course, TVS already making TVS Credit Services. All these subsidiaries will only add. It's not that Norton will take some time because we are establishing a factory there. It's again a question of time, because we are 100% confident that Norton will be extremely profitable. It's just question of time.

Speaker 4

Sir, Norton, what's the strategy going to be? Make-to-order types or you're gonna. I'm just trying to understand. Will it be like a very niche brand like Lamborghini or a Ferrari? Very limited volumes, but very high exclusivity and very high pricing and RTM.

Radhakrishnan K
Director and CEO, TVS Motor Company

Most importantly, in such brands, the product makes almost the brand.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Like I said, N=1. Full focus will be on that.

Speaker 4

You don't have a ceiling on volumes if it's like a couple of thousands, no. If a customer want, you will produce more. It's not a push market any which way. It's not a push brand. It's an entirely pull brand.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. If you create it as a push brand, you know what will happen.

Speaker 4

Yeah. You have a cheaper one and Indian version and all of that.

Radhakrishnan K
Director and CEO, TVS Motor Company

Norton is a super premium brand. It will have all the respect and service you can bring. Look at Apache. They have never discounted.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Never. We have added value. Four-wheel, even in that, you look at the ride controls, you look at now SmartXonnect. Some of the things what is there in the TFT cluster. You will see Apache is like somebody who aspires for a 1,200 cc, but he has to settle down with that. See, customer aspirations, you have to look at it and give him what he can't afford.

Speaker 4

Anecdotally, sir, I have to share. One of my friends in Germany actually called me and told me that who is this company, TVS, who's actually coming up with this variable suspension for Apache 310. It was there in the newspaper, in a magazine in Germany. I felt quite proud actually. Quite interesting it was. They said that it's like.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 4

Quite interesting. That seems like pretty high level.

Radhakrishnan K
Director and CEO, TVS Motor Company

You see our Build to Order.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

BTO.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I said I'll try to give INR 50 per month. Already INR 150 per month every month is there.

Speaker 4

I believe you are ramping up the numbers now for 310 as well.

Radhakrishnan K
Director and CEO, TVS Motor Company

I'm not in a hurry.

Speaker 4

You're not in a hurry, but there is.

Radhakrishnan K
Director and CEO, TVS Motor Company

The moment in a hurry.

Speaker 4

See, no, no, no.

Radhakrishnan K
Director and CEO, TVS Motor Company

There is a respect I give for the customer, and I don't want to force them. The moment it comes from within, you don't have to worry. For every month, INR 150 is better for me than one month INR 700 and next month zero.

Speaker 4

I agree.

Radhakrishnan K
Director and CEO, TVS Motor Company

From the entire supply chain point of view.

Speaker 4

BTO has become like 30%-40% of Apache 310 demand now.

Radhakrishnan K
Director and CEO, TVS Motor Company

I think what it shows is people are ready to invest if you give.

Speaker 4

Right

Radhakrishnan K
Director and CEO, TVS Motor Company

...the entire Jupiter variant. If I look at the Classic Plus the ZX-

Speaker 4

ZX.

Radhakrishnan K
Director and CEO, TVS Motor Company

Grande, all together is more than 50%.

Speaker 4

The price gaps are huge, right? From the base variant to Grande, I think it's what, INR 8 lakh-INR 9 lakh.

Radhakrishnan K
Director and CEO, TVS Motor Company

Absolutely. It builds the brand, you know. When somebody comes, you know, if it's a retail finance customer, he looks and say, "I want only this." You see youngsters coming and negotiating with their parents. No, no, I want only this. Don't give me that. For me, it's more than that. Customer say that here is a company which provides higher and higher features, higher and higher technology, of course, at a cost.

Speaker 4

You like the technology, you pay for it. Talking about higher and higher technology, it looks like at this point in time, we are the ones who are giving everything to something like Norton and BMW. Is there any reverse learnings also that we are incorporating for some of these as we?

Radhakrishnan K
Director and CEO, TVS Motor Company

We partner with those kind of partners. There is a mutual learning.

Speaker 4

Definitely. There's something that can be used for Indian products also?

Radhakrishnan K
Director and CEO, TVS Motor Company

No, there is a good mutual learning. Definitely. I told you about BMW, their GS standard, global standard. Hey, outstanding. I think the value systems of TVS and BMW, whether it's cars or their two-wheelers, they have the best-in-class quality today.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Best-in-class. Really.

Speaker 4

It's a combination of Toyota, TVS and BMW because a lot of your internal efforts are like kind of benchmark Toyota, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

We look at

Speaker 4

It's Toyota quality meeting German

Radhakrishnan K
Director and CEO, TVS Motor Company

We look at Toyota Production System. We are that way Japanese.

Speaker 4

Yeah. It's a Toyota meeting German finesse, right? Not quality, right? Toyota reliability plus German quality. Done by an Indian company.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. That way, I think, when I look at the Japanese discipline, the kind of focus they give to the customer, the way they give it to quality. Outstanding.

Speaker 4

Sir, explain me this then. How come then the Japanese manufacturers in the two-wheeler space are massively behind the curve on EVs? I heard Honda to finalize the EV strategy, flew down the entire team to Japan to finalize the strategy. They didn't come down here to see the market, the product, the customer need. How does this work, sir? This is amazing for you because it opens up the space for you.

Radhakrishnan K
Director and CEO, TVS Motor Company

Honestly, none of this I know. Okay? You are very well informed.

Speaker 4

Why, why are they so behind the curve? Because they don't have launches.

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't know. I don't think anybody is behind the curve. They have their products in Japan.

Speaker 4

Those are very expensive. PCX, the PCX 150 is very-

Radhakrishnan K
Director and CEO, TVS Motor Company

See, the question is expensive. Inexpensive is the next question.

Speaker 4

Yeah. That's pre or post.

Radhakrishnan K
Director and CEO, TVS Motor Company

Somebody in China will be talking about TVS products are expensive. It's all relative. The capability to produce a product, customer liking the product, is it there or not, is what we have to improve.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Right. That they have.

Speaker 3

Sir, in terms of EV, we see different batteries coming up, sodium-ion and different product specifications. Do you see that risk that before the volume numbers come in, this technology might be obsolete and they might be shifted to another technology?

Radhakrishnan K
Director and CEO, TVS Motor Company

See, this is part of life. We spoke about innovation. We spoke about value engineering, value analysis. Technology also, new technologies will come. What are they trying to do? They look at the customer, what are the best benefits-

Speaker 4

Yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

Overall cost, time to market. Even in lithium itself, there are NMC, LFP, so many. Cylindrical, pouch.

Speaker 4

Yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

Each one is trying to justify.

Speaker 4

This. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

This is the positive, these are the things we want to focus. That will happen. 100% it'll happen. That's where you have to. I think what you're saying, we started the journey 10 years back.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Somebody asked at that time, why are you investing in electric?

Speaker 4

You were testing the lithium battery technology, hybrid platform.

Radhakrishnan K
Director and CEO, TVS Motor Company

Life is like that. The role of top management is to focus on what is going to be the likely future. It is not that every future is going to happen.

Speaker 4

Yeah. That explains why you have the capability and the resources now, and other companies have a balance sheet and the cash because they never invested. Right?

Radhakrishnan K
Director and CEO, TVS Motor Company

All these investments, you will see their returns coming disproportionate way, in a sustained way going forward.

Speaker 4

Yeah. Anyway, some of the companies have not been entrepreneurial enough in terms of chasing opportunities or exploring.

Radhakrishnan K
Director and CEO, TVS Motor Company

I never said the problem is good.

Speaker 4

No, no.

Speaker 5

He is really Pramod, as usual, really provoking that others have not invested, you have invested. You will be good, better next year. They will not be. He wants an answer from you, K.N.R.

Speaker 4

Well, that's what it is. I have company managements telling me that I would do anything to get TVS' success rate in new models. This is a company which has done investments, right? I'm not talking about Bajaj. They made investments. Unfortunately, they don't have the R&D culture, they don't have the experience and the timeline, right, to do this now. And that there were some launches which are not stuck in the marketplace. Everyone-

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no comment from my side. I only believe that focus on the customer future needs.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I see youngsters, you know, this pandemic when you work from home. I've seen my kids, everything is online. The speed at which they buy, the speed at which they reject.

Speaker 4

Replace.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. Reject. Okay. If this is going to be the orientation of the customer, we can't change their thinking.

Speaker 4

Is there opportunity for subscription service for premium bikes?

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't know.

Speaker 4

There is-

Radhakrishnan K
Director and CEO, TVS Motor Company

This is something constantly you have to look at it. Okay. Saying that what is their thinking style? Why is their thinking like that? Some of my friends in software industry tells me that getting people, we never had this problem. Even at the peak of the pandemic, our production was working, people used to be here. In software industry in India, I believe getting people back to work from the office is a challenge.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Maybe a new way of working is evolving. One of my colleagues told me that Wednesday, they will be all there together. Two more days they can choose, but Wednesday everybody has to be there. There are some people saying, "No." I think the customer usage, the behaviors of the people is something we need to constantly look at and say, "What is the logic? Why are they behaving the way they are behaving?" Right? It is something interesting.

Speaker 3

Yeah. What will help us protect, let's say, our initial investment or initial strategy from someone who can replicate at a later stage or who can?

Radhakrishnan K
Director and CEO, TVS Motor Company

The only way is, please understand. I can give you lot of analogies in ICE. That will give you answers in EV. When we see, we were the first to put the external fuel dip bar.

Speaker 3

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. When you look at our scooters, earlier you have to lift the scooter.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. All that when we interacted with the customer, we were saying it's a big pain here. You have to get down everywhere.

Speaker 4

Yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

Second, even if you lock, it gives an opportunity for somebody to steal. We said, "Okay." Why not give something similar to a car or something? That's the genesis of the external fuel. We gave the external fuel. Many people copied it. You can't say that, "No, no, no. Nobody can copy it. My patent," et cetera. To a large extent you can do that. There are customer experience areas you can't beyond a point keep on saying that others will not copy it. Now, somebody said, when again we studied, "No, no. It's the rear here. Why don't you give it in the front?" Why? "Because I have to look at it. I have to look at the meter.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Because in his mind, sorry to say, 90% of the customers believe that all the petrol bunks are cheats.

Speaker 4

Especially this fuel price will be.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. They want to keep looking at it, and you have to look at here. They say, "Why don't be in the front so that I don't have to look at this. I can only look at it." Okay, we'll put it in the front. Customer requirements are all simple, but moving the petrol tank from the rear to the front and making all the arrangements related to that, completely different, and that requires prowess. I can't guarantee that tomorrow nobody will do it. Okay? You keep on innovating. Okay. Don't say, "Others are copying.

Speaker 4

Right.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. This is like somebody asked me, "KNR, you are doing so much of training and coaching your people you are having. When they go out, what will happen?" I'm very happy they will improve India.

Speaker 4

You have a

Radhakrishnan K
Director and CEO, TVS Motor Company

I can't say I'll be a zero attrition company here.

Speaker 4

You have lost much on the EV side, right? To startups.

Radhakrishnan K
Director and CEO, TVS Motor Company

Even if you miss, you protect your critical cohort.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I can't say that every employee I will make sure that they will only, you know, part of TVS. I can't guarantee that.

Speaker 4

How do you ensure that the same culture, ethos goes into new employees who are coming on the EV side lateral hires? Because you're forced to hire laterally quite a lot, right? How do you ensure that the value system continues? Because you've been here for almost 40 years, Jeyasigamony for 30+ years .

Radhakrishnan K
Director and CEO, TVS Motor Company

When you come up to our company, you have seen. You come inside the company, you see the discipline.

Speaker 4

Yeah, I see the discipline.

Radhakrishnan K
Director and CEO, TVS Motor Company

It is a part and parcel of grooming. Everyday grooming.

Speaker 4

Laterals is difficult to groom.

Radhakrishnan K
Director and CEO, TVS Motor Company

Even laterals we will groom. Okay. You tell them, "This is the way we behave," and you walk the talk.

Speaker 4

In a way, it's part of your interviewing process that you ensure that there's a-

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, you punch your card every time you come.

Speaker 4

Ah.

Speaker 9

What I've noticed, we were the only set of people who were walking on the road. No one is walking on the road.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. You have your card. If you don't have your card, just because you are director of the company, you can't enter your office.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Nobody can. My belief is today because 2:00 P.M. o'clock this meeting is there, I arranged it. Otherwise, I would have taken you.

Speaker 4

I see. By the way.

Radhakrishnan K
Director and CEO, TVS Motor Company

All of us eat the same food. All of us wash the same.

Speaker 4

Utensils, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay?

Speaker 4

I've been coming here from 2007, 2008.

Radhakrishnan K
Director and CEO, TVS Motor Company

Just because I go there.

Speaker 4

First time I'm eating here.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay. Just because I go there, I don't have a special meal. I eat.

Speaker 4

Very cool.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay, 90% of this is given to everybody.

Speaker 4

Yeah. This is the first time you were treating me to this. I don't know.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, we are important people.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are getting the sweets also today. I said some sweet people are coming.

Speaker 4

I'll have one of the sweet pieces.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. It is part of the menu. You cannot escape.

Speaker 4

No, no. I'm off sweets for some other reason.

Radhakrishnan K
Director and CEO, TVS Motor Company

No. It is there.

Speaker 9

Sir, you have any thoughts on swapping technology? I mean, do you think it makes sense?

Radhakrishnan K
Director and CEO, TVS Motor Company

Again, these are all very generic questions.

Speaker 9

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Purpose. What is the purpose of swapping? Who will use swapping? Suppose you buy a car, will you take swappable batteries?

Speaker 4

No one most likely will.

Speaker 9

Yeah.

Speaker 4

Insurance. Who underwrites the insurance for?

Speaker 9

For taking the liability.

Radhakrishnan K
Director and CEO, TVS Motor Company

See, as long as the quality is assured, as long as the safety is assured, yeah, we will use it.

Speaker 9

Hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Otherwise, we don't want to compromise. Correct?

Speaker 9

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Maybe somebody in Swiggy.

Speaker 4

Swiggy, yeah, he will love it.

Radhakrishnan K
Director and CEO, TVS Motor Company

He may not be the owner. Okay? Even their owner, whoever is invested, he will say, "No, I can't have every day somebody having problem with my scooter.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I want certain standards. I want certain standard batteries to be used. Okay? Otherwise, unfortunately, what has happened is in India, you tell me which countries swap, the swappable batteries are used.

Speaker 9

China.

Speaker 4

Taiwan.

Speaker 9

Taiwan.

Speaker 4

Taiwan.

Speaker 9

Gogoro. Small geographical footprint.

Radhakrishnan K
Director and CEO, TVS Motor Company

It's not swappable.

Speaker 9

Removable.

Radhakrishnan K
Director and CEO, TVS Motor Company

It is within the-

Speaker 9

Ah, ah.

Radhakrishnan K
Director and CEO, TVS Motor Company

It is removable within their ecosystem of.

Speaker 4

Gogoro

Radhakrishnan K
Director and CEO, TVS Motor Company

Gogoro. It's not that Gogoro you use.

Speaker 4

No, you can't.

Radhakrishnan K
Director and CEO, TVS Motor Company

ABCD you use. That is not swappable.

Speaker 4

Which country does it? China does it, sir? No, I don't know, honestly.

Radhakrishnan K
Director and CEO, TVS Motor Company

China.

Speaker 9

I've seen in China the batteries getting swapped, but I am not sure whether it's for the same battery.

Radhakrishnan K
Director and CEO, TVS Motor Company

Go little deeper into this technology, Siddharth. Otherwise, there are plenty of questions people want to ask.

Speaker 4

You're stuck on a particular battery technology, right? Now, I feel you would have changed the battery technology very easily, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

My view is there an opportunity for swappable battery? Maybe opportunity, but it all depends. Ilama, you only eat.

Speaker 4

I can't. I'll tell you later.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Speaker 4

You can decide. Coffee. I love coffee. I need to, otherwise I'll fall asleep now.

Radhakrishnan K
Director and CEO, TVS Motor Company

These are all homemade, yeah, for your sake.

Speaker 4

Yeah, I know. I can't have soft sweets or anything. I just had house probation with my father-in-law for two days. I didn't touch any sweet.

Radhakrishnan K
Director and CEO, TVS Motor Company

I don't know.

Speaker 4

I'm just-

Speaker 9

Maybe for a different-

Radhakrishnan K
Director and CEO, TVS Motor Company

Your father-in-law call, your mother-in-law call. I don't know. I am giving you sweet, which is made in our candy with ISO standard quality. Correct, Jesigan?

Speaker 9

Yeah, yeah. For not having in father-in-law's house, may have several reasons.

Speaker 4

No, no. I said I have enough sweets. I'm giving you that even for that occasion I didn't have, that's all.

Radhakrishnan K
Director and CEO, TVS Motor Company

As long as it is not health-related reason, it's okay. If it is health-related reason, I will not say anything.

Speaker 9

I am really missing the sweet.

Radhakrishnan K
Director and CEO, TVS Motor Company

Ah.

Speaker 9

Factory food. I am missing the sweet and my factory food.

Speaker 4

Which is actually very tasty. You just spice it.

Speaker 9

You don't get Chennai office, they don't get the.

Radhakrishnan K
Director and CEO, TVS Motor Company

This Mor Milagai is super solution.

Speaker 9

Right.

Speaker 4

Mor Milagai is very, very good.

Radhakrishnan K
Director and CEO, TVS Motor Company

Superb.

Speaker 4

Really sir? This one? The bitter one. Slightly bitter one, right?

Speaker 9

No, no, no.

Radhakrishnan K
Director and CEO, TVS Motor Company

This mor kon-

Speaker 9

Mor kon is that-

Radhakrishnan K
Director and CEO, TVS Motor Company

This is from they.

Speaker 9

Medium sweet one.

Radhakrishnan K
Director and CEO, TVS Motor Company

Buttermilk, yeah.

Speaker 4

Buttermilk, yeah.

Speaker 9

They just-

Radhakrishnan K
Director and CEO, TVS Motor Company

It's like curry.

Speaker 4

Curry.

Radhakrishnan K
Director and CEO, TVS Motor Company

I think you people call it as curry.

Speaker 4

There's a North Indian. There's a paneer item. That was also pretty good. I come here for the South Indian.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, we have a cook who's a North Indian.

Speaker 4

Wow.

Radhakrishnan K
Director and CEO, TVS Motor Company

How is their chapatis? They are very, very good.

Speaker 4

Very good.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah. Again, customer requirement.

Speaker 4

You will have another investment argument at good food. On Apache one feedback, the general-

Radhakrishnan K
Director and CEO, TVS Motor Company

That I can tell you, since you are all focusing on bottom line, it may not make a huge difference. Many a times people tell me, "Aina, why don't you ask your partners or suppliers or dealers to come have meetings before lunch and close.

Speaker 4

With that?

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no, not lunch. Before lunch. Much before lunch. Won't have any meeting after 11. Same way, have meetings only after 2 o'clock. Why? Because you can save lunch.

Speaker 4

Yeah. Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Because our canteen, so many people eat. When I said it's a good idea, somebody's really thinking about cost, you know, per meal, so much money, et cetera, et cetera. One driver told me, "Sir, I love coming to TVS. Your food is extremely good.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

You treat us human being.

Speaker 4

Yeah, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are drivers. We will not be given a different food. That I expect. Don't cut down that.

Speaker 4

Yeah. Yeah. Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Maybe if it has a good opportunity to improve by 0.001.

Speaker 4

No, sir. Don't do that. You'll lose the, it's not worth it.

Speaker 9

Equity.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

I'm not joking. There are companies in India that make sure that no visitors come in this period.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

Again, that is not TVS.

Speaker 4

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

People who look at EBITDA, they look at every cost as.

Speaker 4

Spend as-

Radhakrishnan K
Director and CEO, TVS Motor Company

Every part of spend of money as cost.

Speaker 4

Spend as cost. Not as investment.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are not like that. When somebody says that, it's a goodwill, yeah. Somebody wants to come here and eat.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

It's a goodwill on TVS.

Speaker 4

Absolutely.

Radhakrishnan K
Director and CEO, TVS Motor Company

He says the same thing, "Sir, and treat us like a human being, not like a driver.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Let us take them.

Speaker 4

On Apache general observation that you have fairly high brand equity and volumes in North India and South and West, which are more higher premium. You have market share. I would rather put it this way, there's a lot of potential for market share gains in South and West part of the country.

Radhakrishnan K
Director and CEO, TVS Motor Company

When 10 years back, me and Murali used to go.

Speaker 4

Uh.

Radhakrishnan K
Director and CEO, TVS Motor Company

Apache was nothing, K. Gopala Desikan.

Speaker 4

Nothing.

Radhakrishnan K
Director and CEO, TVS Motor Company

Now the problem is we are number one and super number one in North and Central and,

Speaker 4

Yeah

Radhakrishnan K
Director and CEO, TVS Motor Company

...uh-

Speaker 4

East.

Radhakrishnan K
Director and CEO, TVS Motor Company

East.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, South and.

Speaker 4

South and West.

Radhakrishnan K
Director and CEO, TVS Motor Company

South will happen, yeah.

Speaker 4

Happens, yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Anything is an issue, Desikan.

Speaker 9

It's a potential.

Radhakrishnan K
Director and CEO, TVS Motor Company

Well, all is an issue.

Speaker 9

It's a potential.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah, I'm yet to see somebody is good in math, somebody is good in chemistry, somebody is good in physics, somebody is good in biology, somebody is good in English, somebody is good in local language, yet to see.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

We have to be in 360 degrees everywhere, we have to be number one, Desikan.

Speaker 9

Correct. Correct.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 9

Let me put my foot in my mouth. Talking about opportunity, I also wanted to check three-wheeler, for example, electric three-wheeler, in the domestic market. That's still a level playing field.

Radhakrishnan K
Director and CEO, TVS Motor Company

That's an excellent observation. I completely agree with you because so far whatever we were talking about, permit system, quota system, and the deep relationships, nothing is there as of now.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

So we are-

Speaker 4

are gone, yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

We are really, really looking forward to that space. Any fair competition, we are game on.

Speaker 4

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Game on.

Speaker 4

Absolutely. We should wait for that 5 kW-25 kW that you have already mentioned and because

Radhakrishnan K
Director and CEO, TVS Motor Company

It is there. It is there in that product range.

Speaker 4

It's a 5:30 P .M. Flight. 5:30 P.M., right, guys?

Speaker 9

5:50 P.M.

Radhakrishnan K
Director and CEO, TVS Motor Company

5:50 P.M.

Speaker 9

5:50 P.M.

Speaker 4

5:50 P.M.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Speaker 4

6:00 P.M., effectively.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 4

They should be good if they leave by 2:30 P .M., Right? To the airport. Should be comfortable, right?

Speaker 9

Yeah, yeah, very comfortable.

Radhakrishnan K
Director and CEO, TVS Motor Company

Bangalore has become really, really bad.

Speaker 4

It shouldn't rain. That's it. We just pray that it shouldn't rain. It will not rain now.

Speaker 9

Currently, Google Maps is showing.

Radhakrishnan K
Director and CEO, TVS Motor Company

Time will get-

Speaker 9

Even building in 30 minutes. I think it should be on time.

Radhakrishnan K
Director and CEO, TVS Motor Company

See, the problem with Bangalore is if it rains, it is a mess. It's a mess.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Yeah.

Gopala K
CFO, TVS Motor Company

Unpredictable rains. You can't predict.

Radhakrishnan K
Director and CEO, TVS Motor Company

No. The biggest problem is there won't be any police in the road basically.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

Everybody will be having good cup of tea. They will be enjoying the weather. Okay, then everybody. Most of the indiscipline is created by educated people.

Gopala K
CFO, TVS Motor Company

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

They will all want to come, so nobody will move. That is the problem. Today morning, while I was coming, one guy, no signal, he crossed. Everybody stopped.

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

He is trying to cross, the rest of the people doesn't allow him to cross. Okay,

Speaker 3

Yeah.

Radhakrishnan K
Director and CEO, TVS Motor Company

He is indisciplined. Let him cross. Everybody will stand. Either he will go and either other way, and some two people will get down and start shouting at him. He will also shout. Life goes on. In this process, 20 minutes goes. Early morning, you have it. That is Bangalore.

Gopala K
CFO, TVS Motor Company

One final.

Radhakrishnan K
Director and CEO, TVS Motor Company

Bombay-

Gopala K
CFO, TVS Motor Company

Yes.

Radhakrishnan K
Director and CEO, TVS Motor Company

Bombay, I find the police is so.

Gopala K
CFO, TVS Motor Company

No, Bombay is good.

Radhakrishnan K
Director and CEO, TVS Motor Company

They'll give you ticket.

Gopala K
CFO, TVS Motor Company

No, no.

Radhakrishnan K
Director and CEO, TVS Motor Company

They give you ticket.

Gopala K
CFO, TVS Motor Company

Bombay is more disciplined. Very disciplined than, definitely Bangalore.

Radhakrishnan K
Director and CEO, TVS Motor Company

Respect for police is also, at least what I have heard is.

Speaker 3

Yeah.

Not respect, fear.

Radhakrishnan K
Director and CEO, TVS Motor Company

Because many a times I tell the taxi driver, "Hey, one and a half hours, sir. I can't jump the signal." He will say.

Gopala K
CFO, TVS Motor Company

Mm-hmm.

Radhakrishnan K
Director and CEO, TVS Motor Company

They are very scared. I'm only talking about taxi because I have used only taxis, in Bombay especially. Police is very

Speaker 3

Now they have started a digital system, right? They hide behind trees.

Radhakrishnan K
Director and CEO, TVS Motor Company

Mm-hmm.

Speaker 3

If anybody breaks a signal, they take your photo, and then there is a digital challan. Everybody is very scared of that now.

Gopala K
CFO, TVS Motor Company

Yeah.

Speaker 3

And the-

Gopala K
CFO, TVS Motor Company

Only one final just wanted to ask you all. There is one resolution which is there on reappointment of Sudarshan Venu. Just wanted if you have not exercised or it's another one week is there for the voting. I just want to tell this.

Radhakrishnan K
Director and CEO, TVS Motor Company

Sure. I can tell you from our side, we have already voted for it.

Gopala K
CFO, TVS Motor Company

Okay.

Radhakrishnan K
Director and CEO, TVS Motor Company

Rajat has not come. He has sent his next level person.

Gopala K
CFO, TVS Motor Company

Rajat has sent a message that he's not able to join. He has sent me a message. He's sent a message. He's not able to join.

Radhakrishnan K
Director and CEO, TVS Motor Company

I'm happy he has come here, he has seen. His next level people will come and see it.

Gopala K
CFO, TVS Motor Company

Absolutely.

Radhakrishnan K
Director and CEO, TVS Motor Company

Only thing is, a friend is not coming. That is the problem I have.

Gopala K
CFO, TVS Motor Company

Naren.

Radhakrishnan K
Director and CEO, TVS Motor Company

Promises me in every call. I think he just. I don't know. He has come long back.

Speaker 3

Sir, we have new restrictions actually on fund managers. Like 9:00 A.M. to 3:30 P.M., they need to have everything recorded down. That's why the travel was an issue for him.

Radhakrishnan K
Director and CEO, TVS Motor Company

That's not a problem. I'm saying, you know, once they come here, they see this, I think, thanks to all of you here, you have invested. I always say seeing is believing. That is the reason, you know. We really appreciate that, you know, you believe us. It will be good, you know, when you people come here and share. Kindly pass on this message to Naren. I've been waiting and waiting for Naren.

Speaker 3

Naren hasn't come here, right?

Radhakrishnan K
Director and CEO, TVS Motor Company

He has come long ago.

Gopala K
CFO, TVS Motor Company

Long back. Very.

Radhakrishnan K
Director and CEO, TVS Motor Company

I can't even imagine.

Speaker 3

Well, Rajat has been the one who first invested, then everyone else has added.

Radhakrishnan K
Director and CEO, TVS Motor Company

Thank you. Thank you for your time. There are two bikes standing there. We'll spend some time there.

Speaker 3

Yeah, we'll go.

Gopala K
CFO, TVS Motor Company

Next time, Pramod, you have your meeting in Mysore. Mysore factory is also worth seeing.

Speaker 3

Actually, given the traffic from Bangalore to Hosur, I think Bangalore airport to Mysore is not a bad idea, I think.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, there are regular flights to now Mysore.

Gopala K
CFO, TVS Motor Company

Mysore.

Speaker 3

Mumbai.

Radhakrishnan K
Director and CEO, TVS Motor Company

Okay.

Gopala K
CFO, TVS Motor Company

I think Bangalore-Mysore also. I think flights are available. Chennai is there. I don't know from Bangalore. Visit our factory. It's a small factory. I mean, it'll be very nice. Apache is manufactured there. You can see.

Radhakrishnan K
Director and CEO, TVS Motor Company

Apache, Norton. Good factory.

Gopala K
CFO, TVS Motor Company

Good factory.

Speaker 3

And the-

Radhakrishnan K
Director and CEO, TVS Motor Company

Here, you people have not seen the bird park, right?

Speaker 3

No, there's a time sir. I haven't seen it so far in all these years.

Radhakrishnan K
Director and CEO, TVS Motor Company

No, no. I'll send somebody. See that five minutes. Very nice. Very nice. Beautiful. Really beautiful.

Speaker 3

Love to.

Radhakrishnan K
Director and CEO, TVS Motor Company

I forgot. I think I should have added that into your-

Gopala K
CFO, TVS Motor Company

Sure.

Radhakrishnan K
Director and CEO, TVS Motor Company

Five minutes into your, because of you, I had your sweet also.

Speaker 3

Thank you.

Radhakrishnan K
Director and CEO, TVS Motor Company

Thank you.

Gopala K
CFO, TVS Motor Company

Thank you so much. Thank you very much. Sorry I'm not able to be there physically. Thank you so much for coming.

Speaker 3

Of course. Take a decent time.

And anything you wanted to-

Gopala K
CFO, TVS Motor Company

Yeah.

Speaker 3

There's a resolution?

Gopala K
CFO, TVS Motor Company

No, I just asked. I think, some have yet to vote, and, we'll have to wait.

Speaker 3

On some resolution, I think.

Yeah.

Yeah, exactly. That's.

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