V-Guard Industries Limited (BOM:532953)
India flag India · Delayed Price · Currency is INR
298.60
+6.40 (2.19%)
At close: Nov 9, 2026
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Q2 26/27

Oct 30, 2026

Summary

Q2 revenue grew 10% YoY and PAT rose 71%, with growth across all segments. Margin recovery depends on pricing actions amid input-cost volatility; H2 volume growth is expected to moderate to mid-teens.

Operator

Ladies and gentlemen, good day and welcome to the V-Guard Industries Limited Q2 FY 2027 earnings conference call hosted by Ashika Institutional Equities. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star and then zero on your touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Ms. Arshia Khosla with Ashika Institutional Equities. Thank you, and over to you, ma'am.

Arshia Khosla
Research Analyst Institutional Equities, Ashika Institutional Equities

Yes. Thanks, Sagat. On behalf of Ashika Institutional Equities, we welcome you all to Q2 FY 2027 results conference call of V-Guard Industries Limited. We have with us today the senior management represented by Mr. Mithun K Chittilappilly, Managing Director, Mr. Ramachandran V., Director and COO, and Mr. Sudarshan Kasturi, Senior Vice President and CFO. Now, I hand over the call to the management for initial comments on the quarterly performance, and then we will open the floor for a Q&A session. Thanks, and over to you, Mithun sir.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah. Thank you, Arshia and team, at Ashika for hosting today's call. A very warm welcome to everyone joining to discuss our company's operating and financial performance for the second quarter of FY 2027. I trust that all of you have the opportunity to review the investor presentation we had shared earlier. We are pleased to report another quarter of strong and consistent performance, with all business segments achieving strong growth, supported by a combination of pricing action and volume expansion across most product categories. The performance reflects the underlying resilience of our business and brand, focused execution, and supportive market conditions. In Q2 FY 2027, consolidated net revenue from operations stood at INR 1,853 crore, higher by 10% YoY for the half year. Consolidated net revenue from operations stood at INR 3,664 crore, higher by 30.5%.

The electronic segment, comprising of stabilizers, UPS systems, inverters and batteries, and solar panel systems, reported particularly strong at 60% YoY in Q2, with all major product categories contributing positively. Solar power products led growth, with digital inverter and battery also contributing very strongly. The electrical segment, which remains our largest revenue contributor and includes wires, pumps, switches, reported a revenue growth of 41.2% YoY in Q2. While the growth in wires was mainly price-driven, there have been healthy volume growth in pumps, switches, and switchgear. In the consumer durable segments covering ceiling fans, water heaters, kitchen appliances, and air coolers, we reported a revenue growth of 20% YoY. The momentum in induction cookers continued into this quarter, was accompanied by a healthy demand across broader kitchen appliances portfolio. Fans and water heaters also registered.

Sunflame reported a revenue growth of 20.5% YoY in Q2, building upon the positive momentum witnessed in the first quarter. With the functional integration of Sunflame, our initiatives to strengthen the product portfolio and expand market presence are beginning to translate into improved business performance. Pricing actions in CSD entail longer lead times, which have impacted Sunflame margins. Gross profit stood at 34% in Q2 compared to 37.6% in the corresponding quarter of the last financial year, and 36.9% in Q1 FY 2027. The moderation was due to higher input costs, along with some impact coming from changes in product mix. We continue to closely monitor input cost movements and remain focused on supply continuity while taking appropriate measures to protect our margins. EBITDA, excluding other income for Q2, stood at INR 168 crores, reflecting a YoY of 3.7%.

EBITDA margin was at 9.1% in Q2 this year compared to 8.1% in Q2 of last year. Consolidated PAT for the quarter was INR 100 crores, up 71% YoY compared to PAT of INR 65 crores in the previous year. We continue to monitor the geopolitical situation and will take appropriate necessary to protect supplies and margins. We are hopeful to deliver healthy growth in the upcoming quarters as well. With that, I conclude my opening comments. I would like to thank Arshia and the team at Ashika for hosting this call, and would like to request the moderator to open the floor for Q&A. Thank you.

Operator

Thank you very much. We will now begin with the question- and- answer session. Anyone who wishes to ask a question may press star and then one on their touch-tone phone. If you wish to remove yourself from the question queue, you may press star and then two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. Again, to register for a question, please press star and then one.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Hello, I am back. Can you hear me?

Operator

Yes, sir. We will take our first question coming from the line of Rahul Agarwal with IKIGAI Asset. Please go ahead.

Rahul Agarwal
Analyst, IKIGAI Asset

Yeah. Hi, Mithun and team. Congratulations for the good result. Mithun, just wanted to understand on this segment one electronics growth, right? Some qualitatively on the solar, non-solar revenue for the quarter, how has that been? Incrementally, how should we appreciate and think about the solar overall growth for FY 2027 and the stabilizer, cable, inverter, UPS growth for the full year? Some qualitative comments will really help.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

I think it is not only the solar power system, but also the inverter and battery business. Both of them have grown well. Qualitatively, solar is a new category, so they are growing at a much faster pace. It is a category we are seeding. Right now, we are mainly selling this product in southern markets, and we are entering northern markets and some of the eastern markets soon. We are very bullish on this category. There is a lot of government subsidies, and the government push to move a lot of the residential energy consumption to solar. It looks like the whole ecosystem is evolving quite well. Apart from that, the inverter and battery business also did well because we had power cuts in this current year because of huge increases in power requirements and power outages in various parts of the country.

Rahul Agarwal
Analyst, IKIGAI Asset

Got it. If you have to split out solar and non-solar, is there a base revenue for solar?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

We will not be giving any numbers for solar.

Rahul Agarwal
Analyst, IKIGAI Asset

Okay.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

We will not be giving any product-wise.

Rahul Agarwal
Analyst, IKIGAI Asset

I understand. Secondly, just to follow up from a ROCE perspective on the solar business again, from a margin and working capital perspective, does it change anything for V-Guard, or is it similar in line with the company averages?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

No, I think our solar business is not a B2B business. We are selling our product mainly from 3 kW. 75% of our sale is 3 kW to 10 kW, and it is going to residential households. We are primarily selling it to system integrators who go and set up these things in the rooftops of houses. We are not supplying to government or independent power producers or large consumers. There is no working capital difference. In that sense, there is not much difference in terms of working capital and stuff. It is pretty much similar to the rest of the company.

Rahul Agarwal
Analyst, IKIGAI Asset

Got it. On electricals, you said cable and wire was largely pricing- led. Any numbers on the volume growth side for cables and wire?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

I think cable volume is flat. I think it is probably flat. Almost all of it has come from pricing growth, which is close to-

Ramachandran Venkataraman
Director and COO, V-Guard Industries

40%.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Close to 40%.

Rahul Agarwal
Analyst, IKIGAI Asset

Right. Similarly for ECD, any comments on volume growth?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

See, I think excluding cable and wire, I think the volume growth is about. The pricing growth. Okay, one minute, I will just come back. Yeah.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah. Excluding wires, overall, all other categories put together, 10% is price growth, 25% is volume growth.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah.

Rahul Agarwal
Analyst, IKIGAI Asset

Got it. Thank you so much. All the best.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Thank you.

Operator

Thank you. Before we take the next question, a reminder to all the participants, you may press star and then one to ask a question. Ladies and gentlemen, it is star and one to ask a question. Your next question comes from the line of Sameer Gupta with IIFL Capital. Please go ahead.

Sameer Gupta
Analyst, IIFL Capital

Hi, good evening, sir, and thanks for taking my question. Just wanted to understand: I understand you don't want to divulge any information on the revenue aspect, but when you looked at the solar part within the electronics portfolio, we're seeing a lot of players having entered and primarily supplying to the solar rooftop tailwind via system integrators. Some of them are branding it with the end product, and some of them are just supplying components to the overall assembly of the solar rooftop. My broader question here is, what is the right to win of V-Guard and these other players who have entered versus, let's say, a more power-oriented company like a Tata Power or an Adani or a Waaree, which are the larger players here?

Is this tailwind today more driven by there is a very high demand and supplies yet to catch up, or is it here to stay?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Okay. Ram, you want to take this?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah. I think a couple of things. One is, as far as the electronic segment is concerned, we have broad-based growth across all categories, and which is strong. That's the first part of it, right? Coming to the rooftop business, we are still in a very nascent stage of the journey in this business. This business is closely associated with our inverter battery business, and therefore is the reason why we have looked at this opportunity. The capabilities we have built for that business are relevant for this business, and that's what gives us the right to win. Compared to a lot of people who are just buying and trading, we have a deeper understanding and expertise both in electronics and in power storage, which is why we have entered this place, and our play will be shaped by this outlook, right?

In terms of how we will move forward, how we will come, how we will position, yeah? Now, what we are doing in this space is still emerging and developing, and will play out over some time, yeah? But it's going to be fundamentally rooted and built around, and our right to win and our right to compete will be built around the capabilities, the infrastructure, and the investments that we have already made in our electronics vertical, and also in the GTM side, yeah?

Sameer Gupta
Analyst, IIFL Capital

Does the consumer know that it's a V-Guard inverter or a V-Guard battery or a V-Guard solar panel in the rooftop that is-

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Of course.

Sameer Gupta
Analyst, IIFL Capital

Okay.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah, yeah.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Of course.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

This is not just buying from somewhere and taking it in a truck and supplying, right? This is a complete solution where there is a panel which is branded as V-Guard. There are inverters which are branded as V-Guard. There are distribution boards and boxes which are also branded. We only do not make the brackets and all that because it is customized, and the SI does the job. We also, we have this model of selling through system integrators for solar water heaters for the last 22 years. We have been in this business for a long time, much before it became fashion.

Sameer Gupta
Analyst, IIFL Capital

Got it. Are we doing any manufacturing here, or at this point, are you just outsourcing it?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Not yet. That is where I said, right? We are still nascent in this business, and we are working on various dimensions in this space, right? That will pan out and play out as we move forward, yeah?

Sameer Gupta
Analyst, IIFL Capital

Last question here. What are the kind of margins we are making here? Is it similar to the overall category or materially lower at this point?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think it is too premature for us to discuss about margins at this stage in the journey, yeah?

Sameer Gupta
Analyst, IIFL Capital

Sure, no worries. I will come back and look you for follow-ups. Thanks and all the best.

Operator

Thank you. Participants, to register for a question, you may press star and then one. Our next question comes from the line of Keshav Lahoti with HDFC Securities. Please go ahead.

Keshav Lahoti
Analyst, HDFC Securities

Hi, thank you for the opportunity. Congratulations on a strong set of numbers. I want to understand one thing. If I see your growth for this quarter, South growth was 51%, while North was 23%. There is a huge disparity of growth in both the regions. Why is that so, and how will be the trend going forward?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah, so there are two reasons. One is that in the current financial year, the South India experienced extremely strong, and continuous, and extended summer. We exited Q1 with very low inventory in our channels. Whereas in Northern and Eastern markets, there were intermittent rainfall, and actually the summer product sales were not that great. This is the primary reason. The other reason is, like I said, this is a solar power system is a new category, so we are present in more markets in the South than in the non-South. So, a little bit of that is also there. Both of these reasons are playing a part.

Keshav Lahoti
Analyst, HDFC Securities

Understood. Got it. Can you give, I know you don't want to tell me detail, but can you give some idea of how big is the solar power business right now for you?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

I think we already answered this question.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

No, I think, let me put it like this, right? It is not very large for us yet , right? So, we are in the very early stages of it. Yes, I mean, when you do work growth numbers, it does add something to our overall growth. But I think it would be good for us to talk about it maybe a year down the line, right? When our capabilities, capacities fallen place, right?

Keshav Lahoti
Analyst, HDFC Securities

Understood. Got it. One last question from my side. As you highlighted, you have taken 10% price hike blended, excluding wires. Can you give some sense what is it 10% all across product, or is it different product-wise? Whether you have any plan to take a price hike from October? Lastly, how much of the cost inflation have you passed on?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Okay, so I'll just come back to the first part. So, I think, as we stand today, we have a 2%-3% gap in pricing that is yet to be passed through, and our gross margin impact is also somewhere around that range. But this is a continuously evolving scenario. But I think we are in the process of now taking our the current round of price hikes across the category. We are very clear that we will take pricing because the quantum of price increases that's happened in the last nine, 10 months is too high for any player to It will be foolish for any player to absorb. So, definitely we'll be taking, and we are focused on running a healthy business. The first part of the question was on, what was the.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Range of price increases. It varies a bit according to the category, but largely between 6% and 12% price increases, and that is what we have seen across different categories.

Keshav Lahoti
Analyst, HDFC Securities

Got it. Got it. Just one more question from my side. How has the stabilizer and inverter market grown in this quarter? What will be the industry growth, and how V-Guard might have done in this category in this quarter?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

We have had strong growth in both the categories.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

The inverter and battery business has grown better than the stabilizer business. Like I said, we had some tailwind from power outages in many parts of the country, there is a slight mismatch of supply and demand in the overall power situation in the country. So, that way it has helped. But even stabilizer business has grown. Again, stabilizer business is primarily driven by air conditioner stabilizer sales. Because like I said, even in Q2, the weather was fairly warm in southern part of the country.

Keshav Lahoti
Analyst, HDFC Securities

Got it. This is helpful. Thank you so much.

Operator

Thank you. Participants, you may press star and then one to ask a question. The next question comes from the line of Naushad Chaudhary with Aditya Birla Sun Life Asset Management Company Limited. Please go ahead.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Thank you, and congrats on a good set of numbers. First, on the gross margin, the dip in this quarter, we think is temporary and should eventually come back to our usual number of around 35-36, or should it remain like this for next few quarters?

Operator

Sorry to interrupt. Naushad sir, there is a lot of background noise coming from your side. If you can get somewhere quiet.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Yeah, I am muted.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yes. So, see, last quarter, I think our margin gap was about 3% compared to our plan. Out of that, 1% was mix, and typically, the mix is relatively less favorable in quarter two versus quarter one, historically also. The 2% was the lag in the pricing transmission, right? Even as we are taking action to cover those gaps, further increases in input costs have happened in September and October also. So, this quarter, we will be landing the price increases in the market, right, to neutralize this impact. It is depending on the geopolitical environment, there could be further movements in commodities, and if that happens, favorable or unfavorable, that will be a continuous action. I think it just so happens that because the magnitude of price increases and the frequency of increases are large, there is some lag in the transmission. Yeah.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Understood. Assuming there is not much pressure on the raw material side, and if it remains at the current market price, should we expect improvement in the gross margin?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

No, no. As we stand today, we still have a gap of 3%-4%. So, we need to take at a minimum 3%-4% to cover the gap as on yesterday. As we speak, some materials are still going up and down, so we will wait and see what happens. It is an evolving situation.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Second, on the demand side, how is the channel inventory currently for you, and what is the expectation for the coming summer season and for the festive season?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Channel inventory is normal, right? As you can see from our numbers, the velocity, underlying growth has been good across all our categories. I would say the channel inventory is normalized. We don't see pressure anywhere at this point in time. I think, see, the upcoming summer, I think sell-in is yet to happen. Typically, it starts towards maybe the last week of December or in the month. Diwali is yet to come in. I think October, November is going to be around. This month and next month is going to be Diwali, and that's what we are preparing for. As of now, we are seeing good uptake, and we feel confident to be able to deliver or sustain the growth momentum in the upcoming quarters, right?

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

All right, sir. Thank you. All the best.

Operator

Thank you. Participants, you may press star and then one to ask a question. The next question comes from the line of Veenit Pasad with Investec. Please go ahead.

Veenit Pasad
Analyst, Investec

Hi. Hi. Good afternoon, sir. Just continuing the previous participant's question on demand. This quarter, we saw 20%+ sort of volume growth ex of wires. When you mentioned that you are fairly confident of demand momentum sustaining, would it be safe to assume we will still be in and around that volume growth number even for the second half of the year? Or would it be a case, given such sharp price increases, there could be some hit on demand and volume growth should be much lower than what we have seen in Q2?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

There are different segments, and different segments can behave differently. Broadly, you can classify this into three parts. There is the wire business, right? The uptake there will also be influenced by commodity movement, because there can be up-stocking or down-stocking that can happen vis-à-vis how commodity in copper is behaving, right? The other segment is consumer durable. Here, we are watchful. Presently, as Mithun was already saying, right, because of a good summer, we are seeing extended demand in the summer categories, which has benefited us this last quarter, and looks like it will benefit us also this quarter. As far as the remainder part of the portfolio is concerned, I think that will continue to grow.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah. I think, as far as volume growth is concerned, last year, H1, we had a very low base.

H2, we grew better. In that sense, there will be some moderation in volume growth.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

H2 growth will be lower, but we still expect good growth.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah. H2 growth will be lower than H1, but volume-wise, maybe it will be like mid-teens or something like that.

Veenit Pasad
Analyst, Investec

Mm-hmm. Understood.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

That will be price-

Veenit Pasad
Analyst, Investec

My second question.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Because some price increases are happening, which is why we are saying we remain optimistic that we should be able to deliver or sustain our growth, right, in the upcoming quarters. Yeah.

Veenit Pasad
Analyst, Investec

Fair. My second question is on consumer durable ECD segment margins. Now, it has been two consecutive quarters where we have seen a reasonable improvement in terms of our consumer durable margins. For the first half, it is up 400 basis points. For this quarter itself, it is up 300 basis points. Should we assume that the worst in terms of ECD margins is behind us, and we should be building in from here on, as far as margin is concerned, and better utilization at our plants, all the CapEx investments we have done, operating leverage benefits will continue to flow in from here on?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

The reason last year consumer durable margins had a hit was we had a new launch in water heater segment, there was additional A&P spend for Q2. It looked low, but otherwise, that is a base effect issue. I think, yes, current margins we should be able to maintain, is what I feel.

Veenit Pasad
Analyst, Investec

Fair enough. My last question is on Sunflame. Again, we are seeing some bit of demand revival along with benefits of integration playing out. Is it safe to assume that bulk of the work on the Sunflame integration is done, and we should be seeing fairly healthy growth coming in from Sunflame as we extract synergies that V-Guard planned?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think, yeah, I think the work on product, that is underway. I think the basic challenge for Sunflame has been that the product pipeline and the product refresh was not in place. This has impacted us. I think the NPD refresh is landing, and it has partly landed, and there is more to come over the next 6-12 months. That should help the business to sustain a stronger growth momentum compared to historical past. Yeah.

Veenit Pasad
Analyst, Investec

Fair enough. One more question, if I may. We were to launch lighting early this quarter. Has that happened? Which are the areas, which are the geographies where we have launched? What will be our GTM strategy there? Any comments on that would be helpful. Thank you.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah, I think the lighting launch in the market is not more than three to four months old, so we have still been able to land only maybe 40%-50% of the SKUs that we want to bring to market. The initial launch is focused on a few districts in a couple of states. I would say that it will be somewhere around April or May, what we are targeting, to make sure that our product portfolio is complete, and we are able to expand our offerings even within South to a wider portfolio of markets. It's a gradual, calibrated increase in reach and distribution, as we make sure that our product portfolio expansion is in place. Sometimes we have to fine-tune offerings based on local market requirements. Also, making sure that our supply chain is stabilizing. Yeah.

So, I would say at this stage, it is more in like a test market and market development stage.

Veenit Pasad
Analyst, Investec

Fair. Understood. Thank you so much, sir. Thank you.

Operator

Thank you. A reminder to all the participants, you may press star and then one to ask a question. Your next question comes from the line of Mr. Achal Lohade with Nuvama Institutional Equities. Go ahead.

Achal Lohade
Analyst, Nuvama Institutional Equities

Yeah. Good afternoon, sir. Thank you for the opportunity. My questions were, one, in terms of the demand, you did talk about the extended summer, particularly in South. But in general, how the demand scenario is, particularly in tier three, four, five towns, and given the drought kind of situation this year, how do you see that playing out? Is that a concern, or given the products, given the offerings, et cetera, you are fairly clear that you are looking at a mid-teens kind of volume growth?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

See, typically, V-Guard tends to do well when there is very little rain. That has been our experience.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Because we have products like pumps and motors where the demand actually kicks in a lot when the water table goes down. Lack of rain and higher temperatures mean more power cuts, so inverter and battery sales goes up. More sale of air conditioners, so stabilizers also. Generally, our demand drivers are like lack of rain or less rain and a hotter climate. To that extent, the tailwind is bigger than the headwinds.

Achal Lohade
Analyst, Nuvama Institutional Equities

Got it. Secondly, in terms of the A&P, you might do FY 2026 higher spend on the launch.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Yeah. No, see, overall A&P spend is last year, in Q2, water heaters. Consumer durable market quite low, and we have huge improvement. A&P spend has gone to some, maybe in some other. Depending on which category we spend, sometimes the timing of that will fall on in one category or the other category. That is, I mean, one quarter or the other quarter also, right? I mean, these are the two factors involved here.

Achal Lohade
Analyst, Nuvama Institutional Equities

Got it. Just last question, in terms of the product introduction, is there anything more in pipeline, or what we are currently talking about, are those the ones we will probably look at over the next one, two years?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

No, I think there is no completely new category or something. But, like, if you look at kitchen, there are some extensions happening, like in terms of air fryers and those kinds of things. But they are part of the larger kitchen portfolio. They may not be very large categories. But significantly large category would definitely be lighting, and we are hoping to start with decent revenue numbers starting from Q1 of next year. The other one we have discussed in depth, which is solar power system.

Achal Lohade
Analyst, Nuvama Institutional Equities

Fair point. Thank you. I will follow up. Thank you so much.

Operator

Thank you. Your next question comes from the line of Lakshmi Narayanan with Tunga Investments. Please go ahead.

Lakshmi Narayanan
Analyst, Tunga Investments

Yeah. No, thank you. I just want to touch upon

Operator

Sorry to interrupt, sir. You are sounding quite muffled.

Lakshmi Narayanan
Analyst, Tunga Investments

Yeah. Is it better now?

Operator

Slightly better, sir.

Lakshmi Narayanan
Analyst, Tunga Investments

My question is that, on the consumer durables, what kind of NPD you actually target and where are we now, and what kind of innovations have you done? Second, on the consumer durables, I also see that you have launched a water purifier, et cetera. I just want to understand what has been the traction in that particular business. Third is that, as an industry, how things are moving towards e-commerce, and what is your take on the industry sales via, I mean, consumer durables sales via e-commerce, and where do you stand? Are you under-indexed or over-indexed there?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Let me start with-

Mithun K Chittilappilly
Managing Director, V-Guard Industries

NPD.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

NPD, yeah. Typically, we target to deliver about 21%, 22% of, let's say, non-wire revenue through NPD. When we say that, we take first 12 months' sales as the NPD contribution for that year's sales . This number may vary between 18% to 23%, 24% from year to year, depending on the product roadmap. That's, I think, as far as NPD is concerned. Some years may be on the higher side of 24%, some years may be on the lower side of 18%. Depends on which category and what products we are refreshing. Second question on water purifier. Yeah, I think we have been in water purifier for a couple of years now, trying to sell online. We have perfected now our customer service network and product portfolio. We plan to now focus on expanding the offering, right?

The initial focus has been on e-commerce because it is something that is easy to manage, and it gives us a good opportunity to understand the category and to build the capabilities. The third question was regarding what's our outlook on e-commerce. I think e-commerce, yes, we are under-indexed compared to e-commerce contribution for the industry. We are under-indexed. It's a conscious choice because going for it is conflicting the trade part. E-commerce demand is, environment has not been observed to be great. I think at an aggregate level, e-commerce has been probably flat to single-digit growth is what we understand for the portfolio of products that we are in. Probably also, I think with the buildup in quick commerce, I'm sure the investments from the big platforms will also be getting refocused, right?

Which may also probably be impacting their ability to aggressively grow that channel, right?

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. Can you give a broad mix of your channels in terms of modern retail or B2B, or general trade?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

No, I think general trade will be about 70% of our revenue, and maybe modern trade, e-commerce, and canteen stores may be about 30% of our revenue.

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. On the Sunflame product portfolio, what are the things that are actually you talked about new product refresh, et cetera. Which sub-segments actually drove growth for us, and then which sub-segments you actually launched new products?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think right now, the big challenge for Sunflame, there are two challenges for Sunflame. I think one is the last five months, because of the issue in the Middle East, the demand in the short term has shifted from gas stove to induction. The induction portfolio is inside V-Guard, whereas Sunflame is strongly dependent on gas stoves. Gas stove sales have been flat. Obviously, ex of gas stove, other categories are growing, and that is how strongly, and that is how we are seeing that 20+% growth in Sunflame. That gives you a sense of where the growth is coming from.

Lakshmi Narayanan
Analyst, Tunga Investments

Which new products? You talked about product refresh in Sunflame. Which products have you launched, and what has been the-

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah. Just to give you an idea, the big challenge, Sunflame was a firm which was dependent on a few people, in terms of how the business was driven. I think the transaction concluded a year after COVID, and I think the couple of years of COVID, and they do not have bandwidth also. The year of the transaction also, I think these three, four years, and the one-year post-transaction, this period of four years, the kitchen business sees a high rate of product refresh. Every two, three years, product portfolio is refreshed. This gap in product refresh which has happened due to COVID and probably due to the enterprise being busy with the transaction readiness and the transaction execution, and the securing control by us.

That period was the period that was impacted, and then subsequently, we have set up our PRM. The refresh is touching practically the entire portfolio of Sunflame. It is not specific to one or the other category because the entire range had got dated.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Sunflame is primarily, large category for Sunflame is gas stove, chimney, and built-in.

These are three large segments, yeah.

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. Just one last question on your ceiling fans. We had new products in the BLDC and remote control fans, et cetera. Can you just help me understand in ceiling fans, what is the mix of premium and BLDC, and which segment has actually outgrown in general for us in the first half?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think BLDC is, of course, driving the growth in fans, just as for the industry and similarly for us, yeah? BLDC share is also decent, maybe upwards of maybe 35%, 40%. So, that's in terms of that. Most of our product work is fundamentally happening on BLDC, right?

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. Thank you.

Operator

Thank you. Ladies and gentlemen, in order to ensure that the management is able to address questions from all the participants in the conference, we request you to limit questions to two each per participant, and rejoin the queue for any further questions. Our next question comes from the line of Deepak Lalwani with Unifi Capital. Please go ahead.

Deepak Lalwani
Analyst, Unifi Capital

Hi, sir. Thank you for the opportunity. For the solar rooftop business, can you just highlight our supply chain and the procurement that we do? Where is it from currently across the bill of materials, like cell modules, et cetera, and the inverter battery as well? Also, in the states that we are present in, I am sure that there is competition from the likes of the big players like Tata Power and Suzlon. So, how do we really compete with them? That is the next question. And, sir, this business is predicated on the government policy, which gets over this year. So, how should we view the growth of solar rooftops in, say, 2028, 2029? Thanks.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Let me start with the last part of it first. As we understand, I think the government has set targets in this area. And maybe the nature of the offerings will change. I mean, you might go to storage plus generation as opposed to generation today. So maybe probably the portfolio will change where you would probably have a hybrid inverter and maybe a battery storage system also going along with the panel, which will actually become more favorable for people who are having capability and expertise in these domains. So, this is how we see it. The second part is, V-Guard as a brand has strong brand equity, yeah, in the energy storage and the electrical space, right? So we have very strong recognition. I mean, across our portfolio, we reach more households than any of the names that you talked about, right?

From an offering standpoint. It's just that, yes, we have come in later in the business, and we should be able to, and it will obviously take us some time. I think the familiarity for the trade and the channel with V-Guard as a brand is very, very strong. Internally, we have the required capabilities to drive and grow these businesses. Now, coming to the supply chain, our supply chain is, as I said, our business is fairly nascent, and our supply chain is still forming, and it is also evolving. It may be good to talk about these things maybe a few quarters down the line, when this takes shape and form, and we are able to comment; we are able to give a response which is more sustainable, from a long-term standpoint.

Deepak Lalwani
Analyst, Unifi Capital

Okay. Sure, got it. And sir, you mentioned about mid-teen volume growth that you're witnessing. Probably that is because of the near-term summer, but structurally, it looks like V-Guard is gaining market share, and that's been a long-term trend. If you can explain the drivers that you have exercised over the last three, four years or a few quarters in the near term, that would be useful, and that is one. As you do so, sir, your EBITDA margins are still hovering in the 9%-10% bracket, which is a function of commodity, product mix, A&P, and OPEX. As you grow much larger in size, how confident are you to get the benefits of operating leverage and go to a 12%, 13% sort of an EBITDA range for your company?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah. So look, I think we as a company are still in. I think we need to understand, you should not be looking at us as a company driving efficiency. We are continuously investing on building our capability and expanding our portfolio. So, building capability means that we are working at what is required by us three to four years or five years from now, and we are working on those areas. That's building capability. Investing, we are also diversifying across categories. So some of the money that we make has to go into these new areas, putting up teams, setting up internal capabilities. All of this is also going to dilute. I think finally, when you are seeing an aggregate number,

You are seeing an aggregate number which is a balance of our investment for tomorrow and what we are doing to drive our today's categories. So, if you strip these two apart, then you will probably see the improvement and the operating leverage. But we are in this business not just for this year. So we are in the business for long term. And we have got to where we have got to. If you go back 10 years back and where we are today, we have got here because we have made these investments to build that future. Similarly, we will make a balanced investments to build our future for the next 5- 10 years.

But all of these new categories, I mean, we are getting into SPS, we are getting into lighting, batteries, all of this is going to require future investments, right? So, and presently, it will get charged into the P&L, yeah?

Deepak Lalwani
Analyst, Unifi Capital

Okay.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

And the other part of it is that you need to recognize, as we already acknowledge, right, our pricing transmission is also lagging. So, I think if the markets were stable, right, then probably you would see a more healthier margin than what you are seeing today. I think the way I would ask you to look at us is, look at us and look at peers and what has happened to margins over a period of time. So, we have held our margins, and we have sustained investment in future growth of the business.

Deepak Lalwani
Analyst, Unifi Capital

Got it. Got it. Thank you. Thanks. All the best.

Operator

Thank you. Your next follow-up question comes from the line of Naushad Chaudhary with Aditya Birla Sun Life Asset Management Company Limited. Please go ahead.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Yeah, I have two follow-ups. First, coming back on the margin, as we have taken a strategic decision to increase our insourcing, have invested on the manufacturing, and with scale, we were expecting to enter double digits by FY 2028 at the EBITDA level. With all these investment and initiation of new categories, should we still expect a double-digit kind of EBITDA margin from the company FY 2028 onwards?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

If you look at our H1 numbers, we are very close to 9.5% to 10% EBITDA, right? We are on course, even in this year.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Sure. On the R&D and innovation, on our new innovation center, can you share your thought process in terms of what all activities we do there and what kind of expectations you have from that infra? How should it strengthen your business today versus two, three years down the line, if it achieves what you aspire to from that center?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

So, see, the innovation center right now is primarily focused on strengthening and building our electronic capability, right? Which is a big part of what is happening in that innovation center. Although some other categories have also moved. Not all categories have moved there. The innovation center is also helping us to strengthen product reliability, because we are also doing work in terms of strengthening, assessing and strengthening portfolio reliability across the company. Mainly, the purpose of setting up the innovation center, right, is to expand the capabilities, right?

And provide space for our R&D teams to engage with consumers and bring consumer insight into the product development process, right? As you will see, we are further expanding into a number of categories, right? And the role of electronics, right, is significantly going to expand, right, with the newer categories that we just discussed, including lighting, yeah?

It is fundamentally taking into account the needs of these areas. This is what I was saying. We put up the R&D center probably about three years back or four years back. It is an investment for what is going to come now in the next two, three, four years. Some of the earlier questions that were being asked: as a business, we have to invest in today, and we have to also invest in tomorrow. Our portfolio creation is still underway. I think that's fundamentally the objective there. I think we also have what I would say, a group working out of Kochi, which is working on long-range innovation, where they are working on products which will have a development cycle of five years. This is also something which is being fulfilled.

Although maybe these two capabilities are spread across multiple campuses.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

In terms of absolute or percentage of revenue which we spend on R&D, how has that moved for you in the last one or two years, and what is the rate currently? How many people you have in all these activities?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I may not be able to readily give you a number on this, because it is spread across many pockets. We are not presently today tracking that as a number. I mean, we are doing what needs to be done to move forward, because.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

What is classified as R&D expenditure is, there are certain specific things under DSIR and all that, but the actual number of engineers working is far higher. We do not, I mean, we do not really have that data. But, like, what is classified as R&D is according to the accounting standard and stuff like that. There is only certain types of things that is classified. But actually, people who are working on R&D, product development, innovation, may be higher.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah, significant part of the organization is dedicated towards product capability, right? But I think we have not been tracking the number like that. We are just doing what is required to be done to deliver our product roadmap and to deliver product capability, yeah? So, do not have a number readily to share with you.

Naushad Chaudhary
Analyst, Aditya Birla Sun Life Asset Management Company Limited

Sure, sir. Thank you.

Operator

Thank you. Your next question comes from the line of Nikhat Koor with Dolat Capital. Please go ahead.

Nikhat Koor
Analyst, Dolat Capital

Hi, thank you for the opportunity. Sir, my question is on the electronics segment. What has led to this sharp 380 basis points decline in electronics margin sequentially in quarter two?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

That is the mix, right? There are two things. I think there is pricing transmission, because just as there are price increases on other categories, there are price increases in electronic components also. In that, then there are some categories which are in season, and there are some categories which are out of season, right? When a category is out of season, it takes a bit more time to transmit the price increase. There is a lag on the portfolio. There is also a lag in the electronics category. There may be some mix because, compared to last year to this year, we have sold rooftops, and the margin structure of a rooftop versus the other products in the electronics segmentation is slightly different. The combination of these two is the impact that you're seeing.

Nikhat Koor
Analyst, Dolat Capital

Okay. What would be the sustainable margins in electronics, around 18%-18.5%?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah, but 16%-17% is okay. 18% can be in a good year.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

18 in a good year, 16%-17% in a normal year.

Nikhat Koor
Analyst, Dolat Capital

Okay. Okay. Thank you.

Operator

Thank you. Your next follow-up question comes from the line of Mr. Achal Lohade with Nuvama Institutional Equities. Please go ahead.

Achal Lohade
Analyst, Nuvama Institutional Equities

Yeah. Thank you for the follow-up opportunity, sir. Two quick questions. First, on wires. Given we have the new entrant actually launched last month, how do you see in terms of the wires growth, so margins for us, in terms of the pockets where we could be at risk? Any color on that would be appreciated.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

I think the new launch is very recent. From what we can gather, not a very significant or substantial portion of materials have reached a significant number of outlets. This is still very early days. I think we will have to give it maybe a couple of quarters before we can comment. As of now, we can say that there is absolutely no impact because it is still, like, we are not seeing much activity on the retail. I mean, there is no product in the market yet. Or it is there, but it is very far and few in between, yeah. I think, although there was some big bang launch, the actual getting the product manufactured and getting into the trade part will take more time, is what we heard.

Achal Lohade
Analyst, Nuvama Institutional Equities

Got it. Secondly, any update on the Gegadyne in terms of any benefit out of the investment? How do you see that playing out, especially when there is a scale-up in the battery and the energy?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Gegadyne is focusing on commercializing the technology into a product, and they have now picked up, I think, maybe three odd customers. They are building, what I would say, the customer franchise, right, with those three customers. That is where Gegadyne is today, generally.

Achal Lohade
Analyst, Nuvama Institutional Equities

Any purchases we have from Gegadyne?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Not yet. We might have made some small purchases, or we may be in the course of making some small purchases as we speak. I do not know the exact situation right now.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

It may not be material as of now, but I think maybe a few months down the line.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

There could be some volumes coming in.

Achal Lohade
Analyst, Nuvama Institutional Equities

Got it.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Meaning, they are in the course of meeting, or they would have just met our first pilot order, yeah.

Achal Lohade
Analyst, Nuvama Institutional Equities

Got it. Got it. Thank you so much, sir.

Operator

Thank you. The next follow-up question comes from the line of Lakshmi Narayanan with Tunga Investments. Please go ahead.

Lakshmi Narayanan
Analyst, Tunga Investments

Yeah. Thank you. I just want to understand how your distribution or channel expansion has been in the first half when compared to the last half across segments.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think, see, typically, we target to add 3,000 to 5,000 customers every year, and I think we are on course with that process, right? There are two types of things we do. One is, of course, to add these new customers, and the other is to add them more categories with some of the existing customers. These are the two approaches.

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. Got it. Another just an observation is that, a couple of years back to now, there has been proliferation of too many brands, and I see that people who erstwhile used to stock predominantly V-Guard, they are also given shelf space for various other products. In this kind of scenario, I mean, how are you making your product stand out? Because the quality of products are always at stake here, and it is always there, and everyone claims that. So, what is that you have done, or anything you have done which you like to highlight in the last quarter year?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

See, there is always going to be. India is an extremely large market, and if you look at the universe of number of shops or trade channels we have to serve, it is close to 200,000, and we are at about 100,000, or a little more than 100,000. So, we have a lot of room to grow. It does not matter, some people will come, some people will go. How we look at is, how we have grown vis-à-vis our peers, and we are definitely growing faster, so that should give you some indication.

Lakshmi Narayanan
Analyst, Tunga Investments

Got it. Got it. Thank you.

Operator

Thank you. Our next question comes from the line of Rabindra Nath Nayak with Nirmal Bang. Please go ahead. Mr. Rabindra Nath Nayak, your line is unmuted. Please proceed with your question.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. Thank you. Sir, thank you for the opportunity. Sir, the electronic segment, we grew this quarter by 60%. So, whether the both segment, as in inverter and stabilizer, growth similarly, or it is the stabilizer has grown faster than the inverter?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

I think the solar power and inverter battery business has grown quite well. The stabilizer growth is slightly lower in that mix.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. If I understand correctly, inverter is actually pan-India, and stabilizer is pan-India, and inverter is confined to the South market as of now, right?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

No. No, I think only solar power system we are selling mostly in South. The other two electronic categories are pretty much pan-India.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. Okay. And sir, you mentioned that the price, around 2%-3% price rise is expected. So, if the demand is good, then electronics you must have passed on the majority of the price rise. Electrical, as I said, already the volume has increased by flat, and also the prices, we have taken a price rise, so that we have 41% majorly come from price rise. So, probably the consumer durable is actually lacking in some sort of price rise, right? Is it the right understanding?

Mithun K Chittilappilly
Managing Director, V-Guard Industries

To an extent, yeah. The quantum of price increase we have to take in consumer durables is slightly higher than in the other two segments, which is right. But even that has to be passed on. It is not that, because that category has also took a lot of price increases in Q1. But Q2 is being an off-season and all that. If you look at fans, it's an off-season in Q2. So, there has been some delay in increasing in prices, but I think the price-increase activity is again going to pick up in the next couple of months.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Q1, we landed the pricing very aggressively and probably ahead of the market. I think Q2, maybe we have been a bit slower because, in some ways, it did slightly impact our growth in some categories, right? Q2, we were slower. So, there is a lag in transmission, and we will be looking to address it in quarter three.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. Okay. If in the second half, if you take the price increase, because a lot of people have actually taken the price increase, can we reach around double-digit margin in the second half?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

I think, as Mithun already said, we are almost there even in the first half. I mean, H1, we should be between, I think, 9.6%, 9.7% to 10%. We are already there. Yeah.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. Okay. Then we can

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Just one point, right? See, you please don't only look at quarter-to-quarter margin. Typically, quarter two will have a lower margin than quarter one because the quarter two mix is different from quarter one. Stabilizer sales are lower, right? Some of the high-margin category sales are lower in quarter two compared to quarter one. For us, right, it is a normal margin. It's normal for quarter two to be lower than quarter one. Quarter three and quarter four, progressively it will get better, and that's the normal mix of margin for the company.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay. Thanks. Lastly, sir, what is the CapEx plan for this year, and the total CapEx for this year, full year?

Ramachandran Venkataraman
Director and COO, V-Guard Industries

This year, CapEx will be in the region of about INR 150.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

INR 150 crores.

Rabindra Nath Nayak
Analyst, Nirmal Bang

Okay, sir. Thank you, and all the best, sir. Thank you.

Ramachandran Venkataraman
Director and COO, V-Guard Industries

Yeah.

Operator

Thank you. Ladies and gentlemen, we will take that as our last question for today. I now hand the conference over to the management for closing comments. Over to you.

Mithun K Chittilappilly
Managing Director, V-Guard Industries

Thank you, Ashika and team, for hosting this call, and thank you all for your patient listening.

Operator

Thank you. On behalf of Ashika Institutional Equities, that concludes this conference. Thank you, everyone, for joining us, and you may now disconnect your lines. Thank you.