Welcome to the Platform and Software Developments webinar of Shelly Group SE. I would like to welcome the company's Co-CEO, Dimitar Dimitrov, and Mircho Mirov, who will guide us through the presentation in a moment, followed by a Q&A via chat. With that, I hand over to you, Mr. Dimitrov.
Thank you very much. Good afternoon to everybody. Thank you for joining the call. Next to me first is Mircho Mirov, which will present, will guide me, and help with a part of the presentation. Today will be little bit different call. We don't dive deeply in the devices that we already built. We will show what is coming, what we make in the last years, what we promise, what we do. After that, we will make some overview because many of you know about the Shelly, maybe not so many using the Shelly devices. I will show what exactly our customers see and what exactly our customers using. Also we will make a short demo to see also what else can be done with the Shelly devices. Let's start. This is something which our webinar, I already talk about that.
Let's just go to the next slide. This is something which we promised two years ago. When we talk in 2024, we tell where we are moving, in what kind of direction when we talk about the devices, in what kind of the direction when we talk about the technology. Something much more important is to see exactly what we promise, what we deliver. Here we can see that almost everything which we promise two years ago, it's already delivered. Something which is not is coming in the next month and a half. On top of that, we built also additional features and platforms and opening another verticals, which we doesn't showing you two years ago. I'm very proud with the team, with everybody in the company participating with the R&D, with product management, because this help us to move company faster as nobody do that.
A new product categories. Let's little bit go dive into the new product categories, before switching to the software part of the presentation. The first one, we built and we going in the many directions the last years. The first one, this is the Smart Walls. You've seen that there is already a few models on the market. The new one is coming, but not only this one, but in combination with Shelly X, we planning to release end of the year many different types of the walls, which will cover all the different use cases for different customers. The second one, the smart cameras. We are ready with the smart cameras. Now they're in the mass production.
We finalizing the last touches on the interface, on the software, because we wanted it to amaze the customers and to present them something, not just the camera, but something much smarter compared with the all other competitors. The next one is the monitoring and security. We extensively working to increase our devices related to measure the environment, which can be used also for the security. This one is something which will continue in the future. Connected protection. I believe that you'll see in the two weeks, we targeting before end of the month to release the first breakers, automatic breakers. This is not just the breakers. This is the real active protection for your house, which allow you to measuring the energy, to controlling the high voltage, and also high, very powerful appliances remotely. Until now, to do that, you need the multiple devices.
We built everything into the breakers. We expect really huge interest about that. HVAC system, something which we doesn't have. We have a multiple devices with which we can control the HVAC system for heating, for cooling. The Shelly X, by the way, is very famous because now if you open our website, there is many Shelly devices and some appliances which is not ours, but the supply is built inside our technology. There is EV chargers, there is a special curtain system, automatic curtain system. There is at least 17 devices which now on the market. We've seen that demand is huge. Our customers very appreciated this approach. Everything of this one is sometimes is not related only to Shelly Cloud.
This is the reason the last point is when we make a Shelly Fleet Manager, which can cover these cases, which can deliver the total solution, not just the hardware, but also the software total solution for every customer, something which we will show later. Now let's go to the software part. The first one before Mircho to give you much more details, the premium applications. It's coming without pushing the customers, but it's coming strong. The customers which using our premium features and paying for premium features is increasing on a daily basis. We try to deliver them really the something on top, because currently there is no other companies with charging on top their retail customers with subscription for some kind of the premium features. I think here we reach the perfect balance. Customers will not complain. They're happy to use what we offer them.
We increase the range of the premium subscriptions with the cameras, that's everybody know that at least between 30% and 40% of the customers using cloud storage, using cloud services, we will combine our premium features with the cameras. We're expecting this to deliver much more significant revenue. Even that, and that's us many times as I share, we're completely happy until now because currently our premium customers cover the cloud expenses for our customers. There is no many company which reached that level. We reached, I think, more than a half a year ago. Now let's talk about the Fleet Manager, and Mircho, please.
Thank you, Dimitar. Good afternoon, everyone. We have our solution that is strictly tailored B2C. Our vertical is solid, working for millions of users at the moment. What we are facing today is how do we enable businesses, solution providers, installers to build the entire vertical for the businesses, for the site operators, for the facilities that are going with Shelly solutions. Our answer is Shelly Fleet Manager. Shelly Fleet Manager is a platform that allows connecting the solutions, the hardware solutions that Shelly providing to one consistent, coherent platform that allows for consistent user management, data collection, statistics management, and building user interfaces and solutions on top of it.
It has been available for some time already as an open-source product, and we are working with the expanding group of beta testers and solution providers that are trying, testing it, deploying it, and we actually improve it day in, day out, working on it. It's kind of the missing part where probably Shelly Cloud, as it is now, is not suited for lift and shift into the premises of a customer in places where data has to be local and independence from other facilities, availability of internet is needed. Fleet Manager is providing and is cutting cost for a solution provider by implementing the knowledge that we have at Shelly about devices, how those device operate, the ins and outs of devices. It's a kind of a driver layer for our devices, connectivity for them, secure connectivity for them.
It provides level of automations that can actually, in itself, the very base layer of the platform has automations. It provides statistics and analytics of data that is collected inside and, of course, business operations management based on IoT devices and the solutions that Shelly provide. As I said, we already are working with solution providers on that, and we are thinking about the next step because this in itself, we want to democratize the access to Shelly solutions, and we want to make it even more accessible for the regular installer. We have more than 7,000 installers that we want to make it possible for them to quickly deploy a software solution tailored for the customers they are working with. This is in the making at the moment. We have an idea about the model. We have about the pricing model, revenue sharing with the solution providers.
We are working at the moment also with them on this. If it's about how this could be tailored, if you can imagine how this could expand and actually cover existing businesses. Instead of what today is being handled by an electrician, adding a bit of automation for a small shop, a hospitality provider, probably outdoors advertisement or street lighting, this today with Shelly Fleet Manager could actually scale and automate the business of businesses that actually their core operations are not related but facilitated by IoT. In the case of our already existing users of Shelly Fleet Manager, actually, they rely on the Shelly solutions. Maybe it's better to go to see some incarnations of this platform, Dimitar.
Yeah, absolutely. Thank you. Just one question to you. For example, is it mean that if I have a hotel, I'm hotel manager, I want to automate the hotel to know, for example, how the consumption in different not only rooms, but in different facilities. I want to at the same time monitoring the housekeepers, how they're going, what they cleaning exactly. I want to monitor, for example, in the many areas to automate, by the way, for example, heavy chargers, I have a parks. This is the solution where the fleet manager can do the job for me and then give me everything just made exactly the same for my hotel?
Yes. I would strongly recommend it to your local solution provider to actually go directly to Fleet Manager if they already decide to go with Shelly, because it will cut weeks, if not months, of development costs for them and will have the solution in their hands.
They come with Shelly devices, they install them in my hotel, then they just turn the Fleet Manager, and then I can see my hotel completely automated with everything there.
Work with you to build a tailored UI that it's your preference of colors, of how the facilities and your properties.
Yeah.
Why don't I ask you something different. If you have a hotel.
Yeah
How much are you spending on washing, on heating water?
I nobody know exactly.
Yeah.
Yeah.
There will be something that you will be able, at this day and age, actually track your electricity. Maybe it's becoming more and a larger and larger piece of your expense.
I think exactly because, no, I'll start presenting you, but first there will be two different topics. The first one will be the Shelly application. What exactly today our customer used, what they can do, what they seen. This is the important tool because many of you're our investor, but maybe you never use our Shelly devices. Even if you use the Shelly devices, maybe you doesn't use the everything which we can provide for that I want to show you. The next topic is exactly some third-party client, some parties which already build a fleet manager for them to see same Shelly devices, which you can use at home, how they can be used for the some kind of industrial from the professionals to deliver the solution for the factories, for the stores, for the municipality, for everything.
Just using not Shelly Cloud, but using this Fleet Manager, which is especially made for that. Okay. Please let's share the screen. Okay, thank you. I think can be on a big screen. Yeah. Okay. We open the Shelly application, and if you have many devices, which many of our customers has, you can see that your house in different rooms, but only in each room you can see, for example, how much is consumed this room, what is the temperature, are the door and windows is closed in this room. If we dive into the room, you can see, for example, about the lighting. You can control the lights in the room. You can switch it on and off. If you have a curtains, automated Shelly curtains, you can open and close these curtains remotely.
There, by the way, there is a different groups control multiple lights. There is a scenes which are automatically executed based on different conditions. For example, for the good night, everything is switched off, the curtains is closed. When you go into the toilet, automatically the lamps is going on until you are there. Also, in different rooms, by the way, we can have a thermostats to control the heating. This is on the group level, how everything is looks like. On the garden, there is a irrigation system which we can control. There is a mowing robot which we can control. Almost everything. Something which is our customers like it a lot. Also, by the way, that's also is important. Through Shelly app and using our displays, you can control the music in your house, in the all room.
We are not just automating the home, but we make complete entertainment. We can control the complete entertainment of the home. Something which everybody like a lot and which only we provide, I can say we provide, this is the real-time, very detailed information for what the customers spending their money regarding the electricity. As Dimitar say before, when you have a sound facility, not only the house, but you know what exactly for what are you paying. I can see, for example, this is the data which we receive from the real-time, and I can see, for example, in this home that how much is using for heating and cooling, how much for the pool and garden, how much for the lighting, how much is it for the refrigeration and everything.
I can see that only real-time, but not only real-time, how this is separated, and disaggregated, but also I can see how much energy is on each room. In that room, what exactly is consuming energy. As example, if you take a look on the kitchen, we see that there is a refrigerators, and the refrigerator consuming almost 60 watts, but only this one. If I push on them, then I can see how much, and every customers can see how much this cost on a daily base, on a monthly base, on a weekly base, how much they spend for refrigerator, how they spend for the washing. If they going into the washing room, then I can see, for example, now the dryer is working right now, but they can see when the dryer is working, when is working, how much energy is consumed.
By the way, if you want to check for a last, for example, last 30 days, how much, you can see how much money you pay for the dryers, how much money you pay for the washing. This is something which we provide for every customer on a real-time, even if this customers is not a premium one. The premium customers have some features on top, where the AI could help them to lowering their energy consumption. We give them information by minutes, not only by hour, not only by day. This information also is here on a daily base. For example, for last 24 hours, I can see how much energy I used. How much this cost me, how much energy is produced if there is a solar panels. You can see each hour exactly what happening in your house.
Also you can see this very detailed information also by room. This is still available for every Shelly customers without paying nothing. This is just the regular with the Shelly device in house, you can see exactly what happening and how much you pay for this one. By the way, this lots of information, which is about our team is able to proceed because this is coming for over 4 million households. This information is coming every 15 seconds for more than 10, 12 million devices, 24 hours. We processing this data, make a scenes, storing this data, make analytics. This is happening on the real time. This is something which is the beauty of Shelly. Also we make this one without spending millions for the cloud.
We spending maybe a very reasonable amount, which I say they cover it at the moment from the customers. Starting off, which is important for the premium customers, they have some very special monthly overview where they can say, for example, average energy per hour. You can see, for example, that early morning at 9:00 A.M., and also afternoon, about 6:00 P.M. to 10:00 P.M. is the most consuming hour in this house. You can see which is the most consuming days. By the way, we can see now the summer season is coming. The winter is little bit prolonged in the Eastern season because you can see this is coming from the heating. Some days is colder, so the heating is working. I spent more and more EUR for the heating.
The last two weeks, the weather is much better from the middle of May, then the customer stopped using the heating pump, you can see that the consumption immediately is going down. This is the whole data which they receive every month with very precise analysis where we tell them, "Guys, this is the most consuming device. This is the most consuming day. This happens in your house. This is how much." Some comparison with the years ago, with the months ago. They know exactly what they needed.
Of course, there is a AI system where you can ask the different questions, for electricity. You can ask, for example, when I go in the bed the last night, and then always our system based only the consumption and some motion sensors could tell exactly, okay, the last you going to the bed in 10:00 P.M. because then all lights is switched off, consumption is going usually on the night mode. This is something we use. This is what mainly Shelly apps provide. Now with the cameras, we will provide more. Also for the people, by the way, which has the solar system, they can see exactly, for example, how much energy is consumed from the grid or from the solar system. This is no matter what kind of solar system do they have. We are completely agnostic about the brand.
We are completely agnostic about the protocols. This is happening only through our devices without any additional data from the solar system from the customer, this is something which we build and we very precisely working and build it. You can see, for example, on a daily basis, what is the demand we can see on the, for example, for the last month, last seven days, how much is used for the last 30 days. You can see how much the battery is recharged from the grid, how much is the consumption of the house, which days, because it's not sunny, the house is consuming more energy for the grid, and for which days, which is sunny, the energy is coming from the system, by the way, optimizing the consumption, which we do very actively.
For example, the water heating is using only excess energy from the sun. If you have a EV car will be charged from the battery, not from the grid. You can see the actual data, which not so many people can reach it. From total 1.3 MW of energy for a month, our system optimized 900 kW to come from the sun and only 400 kW, which mean one third is coming from the grid, two third from the sun. This is because there is a different kind of the algorithms which control the EV charger exactly to work when there is a sunny day, and the battery is full. The same with the PV system, the heating system is working mainly to produce the hot water when it's not sunny. This is highly optimized interface for the house usage, for the home usage.
We start to have a demand from the customers. Guys, we want to use for different occasion. We want to use for the hotel, but what you're showing here is not enough from the hotel. We want to use for the city street lighting. We want to control the street lights with your device because they're capable to do that, but then this interface is useless. We need something else. This is the reason what we create. For example, I can show the first one which we create. This is whole the same Shelly devices behind, but completely different platform based the Shelly Fleet Manager. This is the platform which allow customers to control and to monitoring their PV plants remotely.
Also for the PV plant providers, by the way, they can control multiple PV plants, depends on the weather, depends on the battery, depends on many tasks. For example, if you go there, you can see for these customers how much this is the two inverters in this system. He can see these inverters, how much produced energy, how much energy they sold. You can see the predictions. You can see the energy prices. This energy history, by the way, will show the energy price for next 24 hours, maybe there. Just a second. This is in Greece. We already do that. This is the day-ahead prices. The system automatically can tell to these customers when to sell energy when the price is high.
The price is tomorrow, for example, in Greece, because this today in Greece a bit higher, maybe because the weather is not good. For tomorrow, still is not maybe, will be ready in one hour when the forecast is made. Here you can see the customers can see very detailed information about his PV plants to see how much is the current production, how much consuming from the grid, how much the battery is charged, and can make a different kind of the automations based on this data system to optimizing to sell energy on the best conditions. Not only this one. Something which we create is for the energy traders, for the company which combine multiple plants. They can create a virtual plants. They can control, for example, 100 if they want, in instances simultaneously.
If there is demand from the grid to lowering the production, they not need to jump one by one. Until now, they need to go to each cloud provider, solution provider, based of the inverter manufacturer, and to control each plant independently. With the Fleet Manager and the Shelly devices behind, because this is full only Shelly devices, they can control multiple plants in different location. This is one of the platforms which we're showing and also we offering to the market for the customer which we need it. The second one, which can show here, this is maybe somebody from Bulgaria, they can see the region where this is working, but this is the platform which give opportunity to municipality to control the city lightings.
In every street, there is a multiple lighting strips, and this is the special electrical boxes from which they controlling these strips during the night to switch on/off, to detect different malfunctions. For example, because now is the day, this is the light platform, by the way. You can see that the street, this particular, let's say that one, maybe. If the light is off, consumption is this one, is just five watts. What is the voltage at the moment? Also some of them which provide data about the door. Door is closed, temperature, humidity, all data which need to control in one city or in one region, the whole city lights on the municipality. In different groups, different schedules, the electrical panels, by the way, where the customers can see information, what exactly is behind the Shelly devices which is involved in this system.
The UI is a complete different. Different kind of the reports, by the way. This is the total energy. If I switch to the monthly view, then for June, let's say now June is beginning. If I switch to May, we can see that, especially now, C1 municipality, which is not so big, by the way, how much energy is consumed. Not only this one. This system give them information if something happens, if something going offline, if there is a malfunction of some of the panels or the street lighting, if there is maybe steal of energy from somebody from the panels. This system give them all kind of the information on a minute base and analytics from which they can operate the lightings much more efficiently than before.
Having the report and all data here, they can see each street, how much consumed, how many strips there is. This is still Fleet Manager with different user interface, with the same Shelly devices which is used in the solar panel, same Shelly devices which used for the home appliances, but with the purpose to control city lighting. This is part of one of the regions of Bulgaria at the moment, which we make for as a first test. The third one is for the customers which have multiple locations. For example, the company which have multiple stores selling different equipment with mobile phones. There they can monitoring in a live with Shelly devices, information how much consume each of these stores.
Not only this one, because in each store they can control the music using Shelly devices, how loud the music, what kind of the music to be at the moment in the store. They can see how the disaggregation, how much consuming the total store. What about the lighting? What about the outdoor advertising? Now is during the day, maybe we talk about only not the whole advertising, but just part of it. How much using through the socket, how much using to cooling or heating for HVAC system in their stores? What is the warehouse temperature and what is the humidity? Some of the equipment which they selling is very sensitive to the humidity and temperature. How many people in the store? By the way, there is nobody in the store, but now this one is just entering in the store, as you see.
How many people is in the store? They can count which days there is many people, which hours there is many people, which day there is less people. Based on that, they can assume how many people to meet them, to be in the stores from the staff, just to have enough resources. This is something which they can see with different panels. They can see with different kind of the reports in live. Still some alarm system which can tell to their support team that something is wrong and they can go and check it. Different schedules. Automatically to control the temperature, automatically to control the lighting. All this is the Shelly devices, which by the way, is behind this system and working with the system to make everything possible.
272 device, as you see at the moment, is online and controlling the stores, monitoring the stores, monitoring this system. The device is not different. Same as we're selling for the households. This is just different UI, different interface, especially made for this customer. If you continue like that, for example, this is made for a third-party team using our program because currently we believe that is not only we should do that, we should empower the integrators to do their own job. When the customers come, our integrators to able to provide this solution. This is one of the example. This is completely third-party, which make a whole building management with our solution where the owner can see this here front is still ongoing.
It's not completely finished product, but some of the device already is working so they can see, for example, they can change to control the heating, the cooling, the system on the whole building. They can see how much is consuming this building in lifetime, how many devices is already there. They can choose between different floors to manage them separately if there is another buildings also. Here on the left side is very interesting how they build it because they make a floor map of each of the floors and after that they start adding devices on this floor map, which providing this data. Different things which they do. This is the third-party platform, third-party interface based of the Shelly platform. Another example. For example, this is for the storage management.
There is a demand from the client, which renting containers for people where can they store their items. They want to be sure what is the temperature of the container, what is the humidity, how much is the total consumption of the container, are the container is locked or now is not. This is the Shelly devices and the platform which acting the container management. Not only this one, but also for the customers which renting the container can see in his container what is the status, how much is the what temperature, humidity, PIN code to unlock the container, to lock the container or remotely to lock and unlock the container to place some things into the container. The bot interface in the whole platforms is made with Shelly devices and the Fleet Manager behind which just empower them to have this very towering solution.
The last one, by the way, this is something which we do for one of the food chain in Macedonia, where in the map you can see how many food chains they have. In each store, they can see information about the consumption. They can see not only this one, but they can monitor in their fridges here, for example, fresh display the how much the temperature in their fridges. If something is going wrong, immediately the system alarm them and send them information about the issue, and they have a time to fix it before needs to trash. Yeah.
Preventive maintenance instead.
Preventive maintenance. Thank you, Mircho. Preventive maintenance, which is implemented for them. On top of that, they can see exactly for what they using the energies in the stores. By the way, this is another preventive management because in case that ventilation doesn't clean well or if there's a malfunction, immediately they will see that there's a consumption is too high and too low as usual, and the system will inform them and give them this information. This is still same Shelly devices, but different UI and different platform. This is short overview what exactly Fleet Manager do and how we exactly looking on the future. Just currently the first client is there, we're developing for them. Now we are working on the solution to make it easier, and AI help us a lot because part of this interfaces is made without developers.
We just train the special agents, AI agents how Shelly works. We give them the best practice for the platform. We give them some rules, and we give them where to host it. In a day, that platform is ready to be used. Something which each of these platforms create and give it to the customer for less than a week, a final version. Something which a year ago, two years ago, you need half a year, sometimes more than a year, a huge team to work on it, and usually lots of money which customers could spend. Now we completely working this solution to available for everyone with our devices which could act as our monitoring sensors, actuators as usually they do. Yeah. Thank you very much. Mircho, do you want to add something?
Yeah.
For the questions? Yeah.
Just want to add that it's not our intention to get alone into this game of actually providing this software platform. We are looking for partners. We are looking for making a viable business model where all our installers, all the solution provider that we already work with, to start working with us on using this platform.
Yeah.
Yeah.
Thank you very much.
Yes. Thank you so much.
Yes .
Ladies and gentlemen, we're opening the Q&A session. Today, we are only taking your questions via our chat box. As I can see, we have already received some questions. Actually, three by Mr. Tobias Zinding. I will read them out one by one. He says, "Hello, thank you for taking my questions. First question, can you speak to how you're approaching sales and deployment for the Shelly Fleet Manager and energy solutions?
There's different approaches. The first one, actually what we do, you know that currently we have over 7,005 current electricians. Most of them is just electricians. We working with more, 1,000 among integrators. For us, what we believe currently working to train them and to show them how to use the platform, and then integrators will work with electricians to build the platform for their own customers. There is multiple issues which need to solve. Sometimes the customer doesn't know exactly what they want. They can explain, but not on a technical way. The electricians, they know what they can do to measuring that point and this one, but they don't know how to present it.
For this one, you need the integrator, which acting as a project manager to understand the customer's need, to help electricians to build the right devices and then to giving to the customers the interfaces and the solution as you see. From what we see, the demand is huge because currently there is no other options. Other option is limited or very expensive. There's no such a freedom which we delivering now for everybody to build as they want just for, even for the proof of concept, they can deliver them and show them in hour, they can show them, okay, do you want to see your building or your business' consumption or no matter temperature, door, safety, like that. These machines, you want to monitoring these machines, like that.
If they say, "That's exactly, I want to do that," the only next step which they need to do is to connect this mock-up which they make for the client to the Fleet Manager and connect and install the Shelly devices. Let's say that approach is quite similar to what some big names like, ABB, Siemens, Schneider do until now. We completely revolutionize how this could be made, how much this will cost, and especially the speed. I think until now, this takes years. If there's some change request, customers want something, the whole process should start not from beginning, but still the big team, some huge team need to be involved. Now, we do that very simple. This is the main approach which we're working for.
We working with the solution when everybody, because there's a two solution, by the way, for the Fleet Manager. One of them is Fleet Manager is installed into our cloud. The customer doesn't need to think about nothing. Mean not hosting, not what, where to paying. They just need to go into our cloud, activate their own account, explain what they needed, and this view, the UI interface to be created, and they connect Shelly devices. For the much more advanced customers, and also for customers which is security sensitive by themselves because the platform cloud doesn't make everything less secure, but maybe somehow then the automation relate to their internet connection. Some customers is very sensitive in the information. For example, if working on the factory, automation to stop working because there is a internet outage is not a solution.
We provide them options to install the whole Shelly Fleet Manager locally in a server in their building or in their factory, and everything is working locally without losing any kind of the benefits. In this case, they need somebody to take care about the software upgrades, about all kind of the hosting and buying the PC. We're offering these two solution for different kind of the customers.
Thank you very much. We have a second question by Mr. Zinding. "Given the complexity of the products, what kind of onboarding cycles do you expect, and will you partner with larger scale installers for both solutions?
Mircho, maybe is it.
We see two different paths ahead. One would be pre-made tailored templates for different business verticals, and we will work directly with our large installer base or people that would like to jump into building business based on Shelly. They will be able to use the pre-made templates to quickly prepare and very close to deployment the solution, and walk into a business and have a meaningful conversation based on actual data. They bring few devices with them, they install them, and they show the customer that in this moment, they can see the consumption of all the refrigerators in the shop they are working in. The second approach would be, actually, this is a very good question. The rollout will probably be geographically limited because we are also limited in which area we work.
We started working in Western Europe, U.K. at the moment with system integrators and solution providers, and via them and supporting them to deliver the first solutions for the customers. We go through the training and the onboarding and the knowledge sharing for our platform.
Yeah. We don't need to create the demand. Demand is there.
Yeah.
As many times we say, every issue for the economy or something help us to be stronger. Currently, many of the customers, anyhow, they need to finish their projects, but they want to spend less money for these projects. They have a choice, what use the standard approach and to spend hundreds of thousands EUR for the platform and also for the Shelly devices right now. They can do something new and much more innovative, spend less, add devices as they need now. The Shelly device completely is not locked to the infrastructure after, so we can install in any moment after. They can just add the devices on the next steps. The demand is there. This is the well-known business for the project management.
Until now, we don't approach it because our interface is mainly oriented to the households for the retail usage. With what we have, we just start offering also for the rest of the business.
Yeah.
Yeah.
I just wanted to add that we keep true to whatever Shelly did so far, also with Fleet Manager. We are true to less vendor locking in what we provide. As with every device, Shelly, that you acquire, it's yours, and you can put it in whatever system you decide. We will be glad if you continue working with the rest of the Shelly ecosystem. This is the usual case. A lot of customers do use their own solutions and based on their own preference. Fleet Manager also comes with this openness. The APIs are open, the documentation is online. We welcome also this group of people that would like to actually build something, and we are not locking them in.
All right. Thank you very much. His third question is, can you speak about the camera products and the price range for those?
The price range, we keep it hidden. Anyhow, even this is the closed conversation, we keep it hidden, because we don't want also the competitors to react before. As I can say, we have a special QA group which receive already the cameras, the external one. Everybody is amazed for what we built, about the size, about the quality. They also advise us what else can be done to improve additional the camera, the service. Even that if you ask us about our criteria, this is very first camera, and there will be second one, third one, fourth one. Really, I don't want to share about more data about the cameras right now because everybody's expect it. We believe that end to end of the month, the first quantity will be delivered.
It's very tight period, this could be moved also for the beginning of July, but not late. We're working. This is just the beginning of this journey with the camera. For what we've seen, we have what to give to the world, even from the cameras and with the combination with the smart home, but even without. The innovation is there and nobody's seen them. Soon we'll be sure that we will show it to the world. Yeah.
Thank you. Thank you for your questions, Mr. Zinding. We have another question by Mr. Liam Steenen. He's asking, do you know how many current users the fleet management software has?
Mircho could help with that, but I think it's.
Yeah
it's not so much, but it's, yeah.
Yeah. As I said, it's available for download, the public version, we don't track this. At the moment, we have several tens of businesses that are working, because we are in a very much better moment, we are more reactive than proactive. We are waiting for customers and to find the proper partner and more in direction of system integrator that are actually deploying to the customer the final solution. The usual problem is to be available for the customer, as Dimitar said, be able to handle his request and be there for the changes that he requests. At the moment, in beta testing, several tens of customers across mainly Europe.
Oh, we have another team in South Africa.
A little bit U.S.
Yeah.
A little bit of U.S., a little bit of Africa.
Yeah.
Yeah.
I can tell the platform is there. We're working, but we are expecting to show something in the Q4 this year and to have a real impact of the revenue next year. When we talk about such customers and the projects, first, the project is not going fast. Even now, the platform is done, but somebody to implement it to the project, the project business for this.
Yeah
Is usually going a little bit slower.
Yeah.
We're expecting next year, the first project to be completely done, and they will be integrated and implemented to the system. For example, this project we show from municipality here with the city street lighting, we expect many more. There is a demand, but also this one is going very slow. Could take a year or two years before somebody use it. It's most important that we need to start this journey, and I think the foundation is already built, and now we need to continue the direction and to deliver it to the customers, which, as I say, will take a little bit more time.
Thank you so much. We have another question by Mr. Harry Watson. He's asking, "Please, can you explain the monetization roadmap?
Yep. There is two ways. I think there is one slide maybe there which we skip it.
Yeah
The first one is customers. They can choose to use the platform on their own premises, under their own hosting, or using our cloud. If they're using locally, and they can also change it locally, the platform which is built, we doesn't charge them nothing from the platform. We can charge them some customization fee, installation fee, but this is just a single time charge. That everything is coming because the platform using Shelly devices, the profit is coming from the Shelly devices. If they doesn't want to handle with the local storage, they doesn't have administrators, and they don't want to, they can use this platform in our cloud, placed in our cloud. In this case, we charge them. We charge them for the platform, we charge them per connected device.
This is the second way of the monetization because we're selling them Shelly devices. After that, we charge them per device connected to the platform. The third way, which we offering right now, is to give them also devices as a lease. They lease the platform to our cloud and devices which they need for their own project. In this case, they doesn't have any CapEx on their side because they will paying a monthly fee, which will cover devices plus platform. I don't want to go now a little bit deeper into detail because we make a calculation, but say roughly, we expecting in a first year of usage, everything to be paid off from the device as a cost.
For the next two, three years, four years, depends on the agreement, to realize the profit from the device and from the platform, which we give them under WAAS condition, mean the lease devices and platform together.
Thank you. We have two questions from Mr. Alexander Despres. He's asking, "Are you using multiple cloud providers to support the software platform?
No. Currently, we're cloud agnostic. We can go whenever we want. Our preferred partner is Google, because we have special conditions, and we have very good pricing from them, and using multiple Google clouds. AWS, for example, from Amazon, is something which we try, we've seen, but currently, we can go there, especially the fleet managers, completely agnostic where we installed. Even it can be installed, for example, we have a home PC, we can install there. Yeah, when we host it, we prefer Google. We can install whenever the customers want it if they have their own preferences.
Just to add, the usual European data center of Google.
Yeah.
Yeah.
All right. His second question is, "What is the percentage of false positives for the alarm function?
What kind of alarm function?
Maybe for the streetlights, there was some alarms.
There is, but no, if there's alarm, it's alarm.
Yeah.
I think maybe it looks very complicated, but I can tell that it's not so complicated. Just imagine, I will explain, especially for this case. If you control the strip of the lights, 10 lights, and you know that the strip, there is 10 lights, and they consume 100 W . If you've seen that from tonight, the consumption is 90, not 100 W . You immediately can assume that one of the lights is gone, and you can send this to the customers. This is something also different. If you're monitoring the fridge temperature and the temperature is increased by some reasons, you expecting -20, and the temperature is -5 or zero. There is no false positive. The fridge is gone, and something need to be made before. Something which could happens and when you try to make a predictive maintenance based only on the consumption.
Sometimes, for example, the consumption from fridge is dependent of the ambient temperature. Sometimes, for example, the system could say, "Something is wrong because the fridge is consuming less than 24 hours ago." The reason could be because the weather today is unexpectedly colder.
Yeah.
Even if you try to fix this one, this could happens. This is the false positive and false negative. This is completely logic which working in the, I think, close to the 100% of the cases.
All right. Thank you very much. The next question is from Mr. Velizar Furlanski. He's asking, "Hello, what is the monetization path for the software solutions, especially solar and city lights? Is there options for clients to order customizable software solution from Shelly?
I think absolutely, yes. Just on the previous question asked about the monetization, this is still valid for the solar, for the street lighting. We're offering all three solutions. Independent cloud hosted by us, leased platform with devices, and of course, that's the idea for the Shelly Fleet Manager. The customers can decide to customize it by his preferences or demand, and this could be done in a few hours or day, or maximum in a week.
All right. Thank you. We have another question by Mr. Watson. He's asking, "Your customers have historically appreciated the open-source nature of the products and Home Assistant website. What makes you think that they will want to commit to the software?
We are completely open. No, even the Shelly Fleet Manager itself is completely open, that if somebody want to add additional module made from themselves or is part from Home Assistant, we will keep everything open as it. We believe that we will deliver a good enough solution, but at the same time, we know that the people maybe could ask for more, and we are completely open. Instead, try to fulfill everything, we give them opportunity and options they can do by themself if they want to. This approach, even with the cameras we will see, we offering them completely local solution, complete open APIs. I think this is something unique for us we're offering, and security is still there.
The device is still secure in the local environment, connect to the third party or the our cloud or APIs is open, at the same time, without affecting the security, cyber security, any kind of security at all. This is something which we reach and everybody's happy from our customers.
Yeah, maybe just to add, if I got the question correctly, I understood if we are trying to get into Home Assistant territory, if I read it like this, we are not. This Shelly Fleet Manager is a solution for Shelly devices. We will never get into this territory where Home Assistant shines. It's a universal platform connecting all kinds of different IoT, so we are not going there.
Yeah. Sorry about that. There is a question, if it's that, yes, no. Home Assistant means this is the universal hub and everything for everything, so not. Maybe something which we can see that for a Home Assistant, every customers can do their own UI for their houses. This is something which we try to give to the businesses, but using Shelly devices.
Yeah.
All right. In our chat box, there are nine questions left so far, but due to time, I think we take two more. I will start with Mr. Kenneth North. He's asking, "Will you start reporting revenues separately for Shelly X, and if so, when?
I would tell there is two streams of revenue, and we're still working how to, but I prefer don't because this is the earnings call, and we explicitly doesn't want to ask for any financial questions. You can ask, in your website, you can contact with our CFO, you can ask them or on the next call. I really don't want to dive into any kind of the financial things.
All right. Thank you so much for your question, Mr. North. We will continue with Mr. Mark Sharugradsky. He's asking, "Can your energy management solution can be used at data centers in the future?
Not only in the future, they're using right now. They're using right now for different approaches. They're using to monitoring the racks and within the servers, not only this one. They use to manage them in case of the first to detect malfunction before this happens, and the second one is to detect. They can reboot them remotely. Data centers is a very good client, but don't know what they do. Usually, this device not connected to us. We never seen them because there is a level of security is much higher. These sensors, usually, they use SCADA systems, which monitoring not only our device, but also many more devices, and we are part of this system. Now currently, some part of the revenue is coming exactly from the third parties buying our device, installing them into data centers.
Could they use our platform? Probably, yes. I believe that the companies which operating data centers, they have a much more complex local solution. They just using our devices, but not the platform itself.
All right. Thank you so much. Well, ladies and gentlemen, we have still seven questions in our chat box, but due to time, I would say we come to the end of today's webinar. Thank you very much for your interest in Shelly Group SE. A big thank you also to you, Mr. Dimitrov and Mr. Mirov, for your presentation and the time you took to answer all these questions. Should your question have not been answered, you can contact Investor Relations at Shelly Group SE. I wish you all a successful day, and I'm handing over to you, Mr. Dimitrov, once again, for your closing remarks.
Yeah, thank you very much for your participation. I see lots of question. I doesn't expect so many questions, by the way, from the investors, but I'm happy that you're interested. You can ask this question through many channels, through the investor relation, but also in our forums, in our Facebook page, even directly to me. I will be very happy to answer all technical questions all the time, because this for us is some kind of I think this is the DNA of the company in what we're building, and what we're working every day, and we're happy what really what we're developing and what delivering to the people. Thank you very much for everybody. I'm sure that if there is such interest, we will do that again.
Maybe not now, three months, maybe during the IFA, after the IFA, when we have new releases, new devices, new ideas, we can update you on what we're doing or what we're going. I'm happy that we have such a clever and innovative and interesting investors from the business, not just from the share price. Thank you very much.