Good afternoon, and welcome to Americanas SA conference call and Lojas Americanas to announce the results of Q3 2021. Here today with us are Mr. Miguel Gutierrez, CEO of Americanas SA, Anna Saicali, Timotheo Barros and Marcio Cruz, CEOs of the platforms, as well as Mr. Raoni Lapagesse and Fabien Picavet, Directors of Investor Relations. This event is being recorded and all participants are in a listen-only mode during the company's remarks. After that, we will open for the Q&A session, when further instructions will be provided. Should you need any support during this conference, please ask for the help of an operator by pressing star zero. We'd like to remind you that today's presentation has a slide deck available at ri.americanas.com.
Forward-looking statements done during this presentation regarding the company's business prospects, financial and operating projections and goals are based on the company's management's beliefs and assumptions, as well as on the information currently available. Forward-looking statements are no guarantee of performance. They involve risks, uncertainties and assumptions because they refer to future events. Therefore, they depend on circumstances that may or may not occur. Investors should understand that general economic conditions, industry conditions, and other operating factors may affect Americanas SA performance and could lead to results that differ materially from those expressed in such forward-looking statements. The company clarifies that the accounting information available or made during these comments are presented in accordance with International Financial Reporting Standards, IFRS, with the standards issued by the Brazilian Securities and Exchange Commission and in Brazilian reals. Now I'd like to turn it over to Americanas SA CEO. Mr. Miguel, please go ahead.
Good afternoon, everyone. Thank you for participating in this call. As we have already mentioned, this third quarter marks the beginning of a new journey in which digital and physical combined boost each other, creating a new company to deliver the best experience to customers, partners and investors. It's a new history that is right now beginning, and the purpose is to bring together the best in the world to improve people's lives. The initial results of this operating combination are bearing fruits and are very encouraging. Our quarterly results demonstrate the strength of our business with profitability, cash generation, and growth potential. This quarter we also have the integration of the Uni.co Group, also the acquisition of Hortifruti Natural da Terra and Skoob. This is our now totaling 29 acquisitions over the last 15 years.
Everything we have been doing shares the same motivation. To increase recurrent purchases and improve our customers' experience, who will find anything, anywhere, anytime. Considering these opportunities and considering the successful combination of our operations, we also announced the simplification of our shareholding of our society's corporate structure, consolidating their shareholders base of LAME3, LAME4, and AMER3 in the Novo Mercado. We are a single company, Americanas SA, with a single team committed to transforming the customer experience. We remain confident in our strategy, proud of our social role, and excited about the opportunities that present to ourselves. With that, I'd like to turn it over to Fabien and Raoni.
Thank you, Miguel. This is Raoni. I'll start on slide four. These are the opportunities that have been captured in these first 90 days. Some initiatives that have been concluded. We have unified inventories, improving management and resource allocation. Logistics now has a single grid, reducing delivery times and optimizing replenishment of inventories. Communications are unified, improving contact with customer and increasing the scope of Americanas throughout all platforms. On slide five, we see other initiatives currently underway. We are now implementing the new organizational structure. We have combined financial, commercial and CSC areas, our shared services center. As to dark stores, we've mapped over 300,000 sq m of back office. They are now being converted into advanced units to store products and distribute them.
We've also started implementing the new financial services areas in O2O. This is part of a new layout to improve customer experience, allowing stores to become not only a purchasing center, they can also become an experimentation, a distribution, a services hub, and also a media for new introductions. We'll have over 1,200 stores with this new layout. After slide seven or starting on slide seven, these are the results for the quarter. We have BRL 12.9 billion for our total GMV. A 20% or 24% evolution when compared to a 3% drop in the market according to GfK. Digital GMV, which is a combination of partners GMV with the gross revenue, reached BRL 9.9 billion in the quarter. A 30% increase compared to a fast growth of 54.7% in the previous year.
GMV partners grew by 30.2%, reaching BRL 5.4 billion. That growth has been driven by the improvement of UX implanted over the quarter. They increased conversions by 15% in websites and apps. In the physical store, a growth of 6.5% was a major achievement. During the quarter, 18.4% of store sales areas operated still with some restrictions due to the pandemic. The same store concept, the growth was 6%. On to slide eight. This is the market share gain of our digital platform. After two quarters in which we have moved up a lot in the digital area, reducing the growth gap compared to competitors, we are 3 percentage points above top competitors. This strengthens our objective to keep on increasing our market share and growing more than our main competitors.
We're growing sustainably. A healthy balance between growth and profitability, as we've seen in the quarter, focusing on the long term, of course. In that sense, on to the next slide, we see the adjusted EBITDA reached BRL 742.9 million, above the registered amount in Q3 of 2020. We have a strong sequential acceleration when compared to BRL 653 million in Q2 of this year. This quarter's EBITDA margin was 11.8%, excluding investments in the financial platform. Adjusted EBITDA would have been BRL 804 million with an EBITDA margin of 12.8%. Net profit reached BRL 240.6 million in the quarter, including the IR or the income tax reversal. The recurring net profit was BRL 6 million.
Excluding these investments, our profit would have been BRL 43.2 million above numbers from last year. In the quarter, cash generation was BRL 108 million, and the net cash reached BRL 3 billion on September 30th. Cash generation is measured by the variation of the debt, excluding one-off events, such as M&A and repurchasing of stocks. Slide 10. This is the important movement of KPIs. In the quarter, we've reached 50 million active customers for the first time, an addition of 5 million new customers in the past 12 months. In that period, transactions increased by 30%, surpassing the mark of 398 million. This is growing faster than the active base of customers. In other words, customers are purchasing more and more, and they are more engaged. We have increased the number of sellers connected to our marketplace.
We have 114,000 sellers, 34,000 new sellers connected. We have over 127 million available items, a 125% increase when compared to last year. On to slide 11. These are some of the operational highlights. Up until September, we opened 32 new stores, reaching our goal of opening 150 new stores in 2021. In the quarter, three-hour deliveries accounted for 15% of the total. Over 50% have already been conducted in less than an hour. That's 52% of all volumes, including 1P and 3P deliveries. In October, we opened up a new DC in Paraná. We now have 25 cities in 12 states. Also in October, we introduced the Agência Americanas Entrega.
There will be 800 collection points from sellers in the drop-off model. On to slide 12. These are the Ame highlights. Results have been consistent and the growth has been exponential. In past 12 months, Ame reached a TPV of BRL 22 billion. A threefold increase when compared to last year. In the quarter, Ame surpassed 25 million downloads and the daily active users, DAU, reached 1 million. In October, we have exceeded the number of 1 million credit cards in a completely digital experience, fast and easy to hire. We also introduced the Buy Now, Pay Later through Ame credit line. Ame customers are 2.6x more frequent and has a 2.5x greater spending than other customers.
On slide 13, Ame has become a complete financial platform aiming at monetizing the ecosystem so that we can have a substantial stake in the results of Americanas SA. Ame benefits from customers from the entire ecosystem, consumers, sellers, merchants, suppliers or franchisees, and also from the e-com or the commerce fulfillment, ad and innovation engine platforms to offer financial and non-financial products with a low acquisition cost, the CAC. Our customer base, the TPV and the relevance of Ame as a means of payment within and outside platforms built in only three years indicate that we're heading in the right direction in building a single business that will have a relevant contribution in our journey to generate value. Now I'll turn over back to Fabien for the remainder of the presentation.
Thank you. Good afternoon. This is Fabien Picavet, and I'll continue on slide 15. This slide starts the presentation of our proposal to simplify the corporate structure as published on November 3rd. After its approval by the general meeting, we will have the consolidation of the share base, providing that Lojas Americanas will be incorporated by Americanas SA. With that reference, shareholder will hold 29.2% of Americanas SA shares and free float 70.8% of the shares. AMER3 shares from Lojas Americanas owned by Americanas will be distributed to LAME3 and LAME4 shareholders in equal proportion. Each common or preferred Lojas Americanas share will be converted by 0.1860 AMER3 share. The operation also foresee changes in our bylaws with the inclusion of a poison pill with trigger 15% as a means to protect the company's shareholders bases.
In a nutshell, the new structure seeks to generate more value to our shareholders, simplifying the corporate structure, eliminating the holding discount, also consolidating the share bases, improving liquidity and strengthening our company. In order to make that possible, current controlling shareholder of Lojas Americanas will become the reference shareholder giving up control without charging a premium for it. The group present in the company since 1980 has always had this guiding element to ensure this value creation strategy. Our GMV has grown 34-fold in 20 years from BRL 1.5 billion in 1999 to BRL 51.3 billion in the last 12 months, and our EBITDA presented a 137-fold impressive growth in this period, achieving BRL 3.4 billion. The reference shareholder stresses its commitment with the long-term vision and the guide to generate future value.
On slide 18, we have our strategic model. Our growth strategy is boosted and strengthened by unique assets built over this 90-year history. We're talking about our active client base of 50 million business platforms and our 37,200 associates with a strong ownership culture. Thanks to these unique assets, also broad assortment focusing on recurrent items, convenience, multinational national reach and low customer acquisition cost. Our model seeks profitable growth. With our unique assets and competitive advantages, we are able to accelerate our dream of organic growth driven by the constant development and evolution of our platforms. To do that, we have well-determined goals. It also includes an organic growth with strategic acquisitions in order to expand on businesses and brands. We look for new businesses that complement our customers' consumption journey and that can be leveraged by our unique assets.
We look for companies with a high digitization potential that are present in revenue-relevant markets with good business models and talented teams. We seek for enablers that strengthen our infrastructure and increase our platform capacity. We are also looking for new technologies, new business models that are innovative and people with skills that complement those of our teams. On slide 20, we have the history of our M&A. Over the last 15 years, the company has conducted 29 M&A transactions, including 10 new businesses in 2020 and 2021. All transactions contributed to accelerate the growth of our business, adding knowledge, talent, innovation, new verticals and technology solutions, which really increased our consumer journey and the power of all platforms.
The last two acquisitions were Hortifruti Natural da Terra, the largest retailer specialized in fresh products, focusing on fruits and vegetables, and Skoob, a large digital platform providing content to readers in Brazil with more than 8 million rather, Skoobers. We also integrated Uni.co with 438 stores, creating new growth potential. Once that is approved by CADE, we will start to operate also more than 1,200 convenience stores from BR Mania. With that, we will double the number of stores to 3,500 units, Hortifruti, Uni.co and BR Mania. On slide 21, we are going to address our ESG strategies. Americanas SA has as a purpose to add the best in the world to improve the lives of people in order to also support or develop a more inclusive and more sustainable world.
Aligned to the 2030 program from the United Nations, we have five priority sustainable development goals. We are also working in order to neutralize carbon emissions of the entire Americanas by 2025. On slide 22, we stress our eco-efficient fleet, the largest and the most complete in the market. Today, our fleet counts with electric vehicles, conventional and electric bikes, not to mention trucks that run on natural gas and biomethane. We also have 82 electrical stations, and we will also add another 100 electric vehicles. By doing that, 21% of deliveries will be based on eco-efficient deliveries. With that, we will avoid emission of 500 tons of CO2 in 2021. Besides sustainable deliveries, our operation is also committed to inclusive deliveries, serving 100% of Brazilian zip codes.
That will also generate positive impact in the entire chain. This is the guideline that allowed us to start a program called Americanas na Favela. This project started in the Paraisópolis favela and is now present in six favelas in São Paulo and Rio de Janeiro. We are now serving the thousands of people who live in these communities, working in partnership with NGOs and also with a startup specialized in logistics in these areas. Finally, on slide 20, we strengthen our strategy, focusing on improving and providing more convenient and customized purchase experience. It's important to say that our core lies on Americanas, Submarino, Shoptime and Sub. On the second layer, our organic growth initiatives such as Marketplace and Ads. Besides inorganic growth with acquisitions and partnerships that allows us to enter new markets and increase our reach.
In the future layer led by IF, we have many disruptive initiatives that encourage the use of new technologies in all platforms and boost the development of new businesses. Altogether, the three layers of our ecosystem enhance each other and generate a powerful network effect, increasing the services or the quality of the services we provide, and our relevance by providing speedy services with profitability. Now we open for the Q&A session. Thank you very much.
Thank you very much. Now we will open for the Q&A session. Our first question comes from João Soares, Citibank.
Good morning, everyone. Thank you for this presentation. I have two questions.
First, considering the Black Friday and the supply chain, we know that the industry is facing many challenges, specifically with regard to electronic products. How is the inventory level and what do you expect regarding that? My second question is about this take rate. You talked about fulfillment in this quarter. It's very important that we understand how this is working and what you expect regarding fulfillment and perhaps with other initiatives. Take rate is my second question. Thank you.
Hi, João, this is Marcio. Thank you for your question. As to the first question, Black Friday and supply chain. I think the first important thing to highlight is our assortment. Our assortment is very comprehensive. We operate in 1P and marketplace. We don't have a concentration in electronics. Of course, they bear a heavy burden, but it's more encompassing or comprehensive. That's the beauty of our business, among other things. When you compare inventory levels this September with September last year, we are 38% higher. That means we are ready in early October, getting ready for Black Friday. The reasons behind supply chain issues throughout the world are well known. Chipset. We've been working with the industry to minimize these impacts. We have a very robust inventory level in early October, being prepared for Black Friday.
Actually, we had some sales starting in October 28, so we're going to anticipate most of those sales too. As marketplace, we have focused even more that preparation with sellers. Sellers are being involved in that offers ahead of time because Black Friday has already started in a nutshell. As to the take rate, this has been stable. You also touched upon fulfillment. We have been moving along too, but it hasn't been impacting our take rate. We've been talking about it since the beginning of the year. We've been doing this to improve delivery times. That's why we have to have more sellers in the fulfillment. As to the Ads platform, we have also been progressing or have been evolving that with sellers. It's also a way for them to speed up their sale process.
In the end, it all helps to balance the take rate. It's been around 10%. It's been stable quarter-on-quarter. Thank you, João.
Thank you very much for talking to us about assortment. Can you talk about the GMV? We know that that's related to recurrent margin.
Hi, João, this is Raoni. We do not break that down by category. I cannot give you that piece of information. It's not public. The most important thing is what Marcio said. We have an assortment that is less concentrated when compared to the market. This has been less and less concentrated, and we have several market categories. We've seen that increase in what we've been doing quarter after quarter. Assortment has been growing, so it's less and less concentrated with a more important take from the long tail. I cannot give you the number. I'm sorry.
Okay. Thank you very much, Raoni.
Thank you.
Our next question from Luiz Guanais, BTG Pactual.
Good afternoon, everyone. My question is about the combination of physical and digital combination. I'd like to know more about the online platform and multichannel operations. You have a slide talking about deliveries within 24 hours and within three hours. I'd like to know how much decrease you had in delivery time.
Hi, Guanais. Thank you for your question. This is Miguel . November will be the fifth month of the combination of the companies. We're all very excited as we find new alternatives. We've been coming to the realization that we'll be able to better serve our customers. Once we have more inventory level of those products that are relevant, conversion rates have been over 50%, and that makes us able to deliver faster. It flows more naturally as you introduce these new elements. Our business is a multi-retail type of business, and as we progress, we walk down that road, we end up finding new possibilities to better serve our customers, always trying to increase recurrence and customer base.
It's a multi-platform business that evolves, and it's only natural that in the end it will be one single thing. These elements will be so integrated that you won't realize, you won't find any seams. In the past, we had some limitations, so the implementation speed wasn't as fast as we wanted. Once you remove these barriers, the speed is constant. It's growing for almost all categories. That's why we remain very excited about this dynamic. It's been growing constantly and very quickly.
Thank you very much, Miguel.
Thank you.
Next question, Danniela Eiger, XP Investment.
Good morning, everyone. I have two questions. First is related to take rate, but the consolidation certainly stands out, and also how well you are doing. Considering the competition, wouldn't it make sense, for example, if you decrease your margins in order to accelerate your growth and better consolidate the market considering what is going on regarding profitability? Second question, can you please add more color about Ame's Credit? I think that was something new. Where is this credit coming from? Is it from a third party? So if you can please give us more information about Ame's Credit Line. Thank you.
Good afternoon, Danniela. Thank you for your questions. Let me try to address the first, and then second, I'll turn over to Anna. Ever since the beginning, our goal was to grow with profitability and cash generation. Why do we believe in these things? The way we see it, that's the only way to have consistent growth. This is a very strong belief. We've been saying time and time again that we'll find ways to be very competitive, nonetheless. What do I mean by that? There are several initiatives that will be leaders in this market and in these categories, we would be competitive, just like we have been seeing in several verticals. As to speeding up the dynamics, I can't see whether it's a difficult or not so difficult situation because retail is such a huge business. There are so many challenges.
There's no such thing as someone that will carry everything. It hasn't been the case throughout history. We still believe that the business will keep on growing with sustainability while generating cash to keep on investing in the company, to pursue our dreams, to keep on growing. That's what we're going to be doing. These dynamics will evolve as time goes by. We'll have to adjust and adapt. The number one message I would like to convey is that we are becoming more and more competitive. This is only at the start. Anna, would you please field the second question?
Hi, Danniela. You talked about the Buy Now, Pay Later, right? This is a new payment method we are offering customers at our Ame shop. It's good for customers. It's good for the merchant. We do that with partners. There's no risk whatsoever to us.
It's conducted over the app, and it's visible to those that have a relationship with Ame already. We're very excited with this new initiative. Zero credit risk, and we do that with partners.
Thank you very much.
Thank you.
Next question, Victor Saragiotto, Credit Suisse.
Good morning, everyone. Congratulations for the results. I have a question about brick-and-mortar stores and retail. Considering that last year's Black Friday, we still had some restrictions because of the pandemic. I remember some preliminary studies about having the company listed abroad. I'd like to know where that stands. Thank you very much.
Hi, Victor. This is Timotheo. I'll answer the first question. Let me talk about the physical platform. When we look at the movement throughout 2021, we have been on the rise. We've seen several flows, customer visitations that has been growing, going up. The pandemic remains a reality, so we still have to adopt certain protocols, certain measures to make sure employees and customers remain healthy. We see the same dynamic in Q3. Let me remind you that the store today is something new. It's a completely new model when we compare to that of two, three years ago. When we look at all our O2O operations, we have over 1 million transactions going through some sort of O2O initiative, that infinite shelf coming to our stores, to our apps or coming to our kiosks. There are customers coming in through apps and websites.
They use the store as a distribution center. The profile is completely different. When you combine all these things, that helps us in increasing same store sales. That generates way more productivity for our stores. I'll answer the second question. First off, thank you for the question and for the congratulations. This is the phase in which we ask our assembly to combine our shares. We're still waiting for that approval. That decision will be made on December 10th. This has shown how flexible we are in generating value. Once that decision is approved, we'll find the best strategy to take our shares to the American market. It's too soon to make any plans because we're still pending that approval. It's up to the assembly to make that final decision. That's what we're doing now.
I cannot give you any information because, again, it would be too soon. It would be premature.
Thank you very much.
Thank you.
Next question, Ruben Couto, Santander.
Good morning, everyone. Talking about the most recent trends, you have talked about the dynamics in the fourth quarter, but what about e-commerce in October? Just as you talked about the physical platform. I have one more question about having now just a single share. What about the optimization of layout of stores? Can you please talk to us about the number of stores that will undergo this optimization process and also the dark stores? What about the CapEx related to the renovation of these stores, and how does that relate to the combination of your businesses and the synergy between them?
Hi, Ruben. This is Marcio. Let me talk about growth. First, when we look at October, we see growth rates going up when compared to the end of Q3. I'm talking about both physical and digital platforms. In October, we had an important event, Children's Day. We had Singles Day yesterday. We're very confident for Q4 with Black Friday. Miguel talked about the combination, and we've seen some interesting effects. Let me talk about digital for a minute. When you use the DAU, the daily users, through Americanas, you can have access to that data. In the first days of November, when compared with the first days of October, we have an increase of over 30% in the DAU. We have been able to engage customers more intensely. They've been coming to our platform.
That's the result of being able to reach more frequently these 50 million new customers, offering a comprehensive assortment and a more resilient assortment. Our 1P has been delivering, shipping these goods from the store already. These are positive indicators that make us feel confident for Q4. Over to Timotheo.
Ruben, let me answer your second question. I've just told Victor that we have over 1 million transactions a month, customers generated by O2O. That brings us back to that initiative to redesign the store experience, and by doing so, it involves format, assortment, embedded technology. We do have initiatives to providing Wi-Fi at every store, digital manager, WhatsApp, so the store is way more connected. One of them that you asked is format. We're offering financial services and O2O services. That has been implemented in 70 stores. By year's end, we'll have a little over 200 stores.
This is a continuum. Of course, we have a major event going on, Black Friday and Christmas. We have to concentrate there. As of Q1, we're going to speed up that layout refurbishing. The initial numbers are very encouraging. Service time in O2O, that is brought down by 50%. Let me remind you that a customer that comes to pick up a product, 50%-54% end up purchasing something else at our stores. Financial services, this new design using Ame follows the same pattern. We have a 20% increase in our conversion rates of all financial orders. A 20% increase. That includes extended warranty, theft, control, offering Ame's credit cards. Again, we're very excited. This is only the beginning. We still have a long way to go. That's it. Thank you. Thank you for the question.
Thank you very much. What about the CapEx in order to make these adjustments at the store level?
This has been included in our CapEx for the year.
Thank you very much.
Next question, Joseph Giordano, JP Morgan.
Hello, everyone. Good afternoon. Thank you for taking my question. Can you please elaborate on the operating combination of assets? Today, there are many moving pieces, so I'd like to understand, how can you leverage what is Americanas operations at Natural da Terra, for example, in order to have that nationwide? Also the integration of digital platforms. Today, we have separate apps for Ame, Submarino, Americanas. I'd like to know whether you consider developing a super app, so to have everything combined in a single app for your customer. Thank you.
Thank you, Joseph. This is Miguel. The integration, it's only natural that is a challenge when you combine digital and physical companies. This is an additional challenge when you include all the other companies. Digital and physical integration would be a challenge in itself. I think we can talk about the concept of what we're doing. When we made the decision to acquire Uni.co, to invite them to be part of our universe, we've always said there was another vertical, a new product line, a new segment of products that we thought would make sense to our universe. It's a new business model, the franchises, and it's an extraordinary team. I'd like to give you this example with these three conditions. Here's what we do. It's not an integration, just like when you acquire a similar company.
When you have an extraordinary team that is joining forces with yet another extraordinary team, we are designing a roadmap based on these principles, and this is the plan to better capture these synergies. A very classic example there can be what we see in China. They had one operation when we started our operation. Now there are two operations with very strong capabilities, very strong performances. They are thinking about as to how better work together. Our front office there in China, we still believe that there are excellent opportunities there. Air freight is much faster now. It's almost on a daily basis. That's the result of the scale and the dynamics we have been implementing. From the digital perspective, the same thing applies. We already have some initiatives, things that are already on our website. This has been going on in a much better fashion.
Way more than simply by acquiring a company. Our intention is to add value to both companies. That's the rationale behind that integration. Uni.co, then the same thing applies to Hortifruti. It's just amazing. When we look at these companies with Uni.co, we have over 2,000 POS in Brazil, and we took yet another step with BR Mania. We have almost 4,000 points in Brazil. When we look back in 2000, we had 94 stores. This, of course, makes us very proud and makes us feel very enthusiastic about it. Another piece of information. BR Mania will maintain its principles. We're just waiting for the authorities to give us that definitive approval. CADE, government agency, has to follow their own deadlines, their own times, so that they can come up with a final decision. It's a unique initiative.
No one has done this before, and we respect their decision, but we believe that their final decision, and we hope it is favorable, it should come out in the coming weeks. We'll move to almost 4,000 points. It's a completely different dynamic with the franchise model, completely different from what we have been doing. We are willing to learn. Of course, those in Uni.co are the experts on the matter, and they'll be helping us very directly. In the meantime, or at the same time, we'll be able to transform digitally their franchise business. There are several initiatives going on. We want to find that sweet spot, something that is good for everyone, the franchisee, the company. Again, a very challenging mix, albeit a very interesting one. As we conclude certain stages, everyone will be duly informed.
Perfect. Thank you very much.
Thank you.
Joseph, this is Raoni, and let me address the apps. The app point of view is something that we have come a long way. App accounts for over half of our traffic coming from apps, so it's extremely important. We have been improving it on a constant basis. We have been improving the UI/UX that brought a 15% increase in conversion. We have been using other improvements in the UX, and we'll introduce the Americanas app in December. Our super app is the Ame app. We have over 70 functionalities. You combine not only shopping, but separate usabilities, and the focus has been on credit. We have several customer profiles, so having different brands, it's because of our customer profiles. The super app vision is that of Ame. It has been giving us fantastic results with over 25 million downloads.
Thank you very much, Raoni.
Thank you.
Next question, Maria Clara, Itaú.
Hello, everyone. Thank you for taking my question. I'd like to have a better understanding of your ecosystem. I understood how this has evolved over the last two years and also with purchase recurrence. Are there any other pillars that you believe will add to increase the frequency of purchases, something you do not see in the platform yet? I appreciate it if you can add some color on that. Thank you.
Hi, Maria Clara. Thank you for your question. Our system is very simple. We have our platforms and we have development verticals. There's a list of other initiatives that have been mapped out. We have shown you that to a certain extent. However, today we are very concentrated in that multi-retail system that we already are. Let me give you an example. We are the largest sellers of toys on Children's Day. We want to be the number one seller in both the digital and physical worlds. That in itself is a completely different challenge. We know that these are completely different experiences. We can increase our assortment to offer with the 1P, the sellers in the store, we can offer products in all categories, every available item in Brazil or even abroad. That's the dynamics we want to build as time goes by.
There are so many initiatives currently underway, and it wouldn't be fair to say, especially when we talk about the fourth quarter. You have Black Friday, which is huge. We start selling before or ahead of time. Black Friday remains huge. There's Christmas. Current initiatives allow us to have important growth in the future. We do have that roadmap of possible future initiatives, because today we are a multi-platform business, and we also are a multi-retail business. We've been saying time and time again, the power of that multi-retail concept. We have been growing constantly throughout our existence with minimum profitability and the necessary cash generation to keep on pursuing our dreams, which are always bold. This is what I can provide as far as information goes. All right?
Okay. Thank you very much. Very clear.
Thank you.
We now close the Q&A session. I'd like to turn it over to Mr. Gutierrez for his final remarks. I'd like to thank you all.
Thank you for attending this earnings call. Let me just say that we're getting close to the top sales events of the year, Black Friday and Christmas. Our team is extremely motivated to have the biggest and the best Black Friday in our history on our stores, app and sites, and our recently acquired companies as well. We are one Americanas already, and once we have that approval in our assembly that will take place on December 10th, we'll also be one Americanas to our investors. Thank you, everyone. Have a great afternoon.
With that, we close this conference call. Thank you all for participating, and have a great afternoon.