Good afternoon, everyone. The video conference shows the results of the fourth quarter of 2024 of Grendene S.A. I want to remind you, those who require simultaneous translation, that we offer this function on the platform. To access, simply click on the interpretation button through the globe icon at the bottom of the screen and choose your preferred language, either Portuguese or English. Anyone watching the video conference in English can mute the original audio in Portuguese by clicking the Mute Original Audio button. We inform that this video conference is being filmed and will be made available on the company's RI website, ri.grendene.com.br, where you can also find our press release for the fourth quarter of 2024. You can download the presentation from the chat icon, which will also be available in English. During the company's presentation, all participants will have their microphones turned off.
After that, we are going to start the question and answer session. To ask questions, go to the bottom of your screen and click the Q&A icon, then input your question. When your name is announced, a prompt to activate your microphone appears on the screen, and you must then activate your microphone to ask questions. We recommend that you ask all your questions at once. We would like to emphasize that the information in this presentation, along with any statements made during the video conference regarding the business prospects, projections, and operating and financial targets of Grendene, are based on the beliefs and assumptions of the company's management, as well as information currently available. Future considerations are not guarantees of performance. They involve risks, uncertainties, and assumptions because they refer to future events and therefore depend on circumstances that may or may not occur.
Investors should be aware that general economic conditions, market conditions, and other operating factors may affect the future performance of the company and result in substantially different outcomes from those stated in such forward-looking statements. Today, we have the following company executives with us: Rudimar Dall'Onder Chief Executive Officer; Gelson Luis Rostirolla, Chief Operating Officer; and Alceu de Albuquerque, CFO and Investor Relations Officer, as well as all the company's key managers. I'll now give the floor to Mr. Alceu de Albuquerque. Please, Ms. Alceu, you can go ahead.
Good morning, everyone, and thanks for being here in our video conference to present the results of the fourth quarter of 2024 and the year 2024. To start our presentation, I'm going to start talking about the performance of the domestic market. As you know, we divide the domestic market between Division One, which contains all the brands except for Melissa, and then talking about Division One brands and the performance facing this very challenging landscape we have been facing throughout the fourth quarter of 2024, but also throughout the whole year of 2024. The performance of the brands of Division One, they were really similar to the behavior on the third quarter. It was a landscape of persistent inflation, high interest rates, volatility in exchange rates, retraction in consumption, and the flow in the stores that impacted the sellout of our brands in the quarter.
The sellout of our brands, they decreased 10.7% in the quarter. With this retraction, still, we managed to present a growth of 1.2% in volume of selling of the brands of Division One. How was the result of Division One brands? We grew 6.4% in gross revenue volume. We grew 1.2%. Gross revenue per pair, 5.1% growth. Our share in online sales in the Division One brands, they represent 1.8% compared to total sales of the domestic market of Division One's brands. Who were the ones responsible for these brands? It was the male segment composed by Rider, Cartago, and Mormaii, and then the kid segment, the children one with our license for children and boots.
The female collections from Grenda, Zaxy, and Azalea, they had a lower performance when compared to the fourth quarter last year, but very much centering Zaxy's line because Grenda had positive results. Ipanema also had a decreased performance in the fourth quarter of 2023 and very much influenced by the collection, which did not have the same acceptance of the one in the fourth quarter of 2023. Also because competition in the market, especially related between products with 20, between 2029, rised, competitors are striking hard. When we look related to channels and when we talk about big stores, magazines, and our distributors that buy our products to sell them, the magazine, indirect magazine, presents as revenue and volume. Retail, traditional stores presents growth in revenue, but a decrease in volume. Self-service channels, a little bit less relevant, represents about 10% of Division One sales.
It decreases in revenue and volume. When we talk about Melissa's performance, Melissa is still having a positive behavior. Since the second quarter of 2022, second half of 2022, I'm sorry, we observe a growth in sellout and sell-in. Sellout grows 1.3%. Sell-in grows 16.7% in revenue. Volume, it grows 3.4%. Gross revenue per pair grows 11.6%. It grows more than volume. Also, we have an impact related to price readjustments and sales of products mixed with products with added value. Melissa's participation in the domestic market is 14.9%, these shares. This performance of sell-in and sellout has been strengthened and boosted by the acceptance of this new collection in the stores and the efficient strategy of marketing that was executed by the brand and also by the increase of the sales price of commercialization with more added value.
These excellent results and this acceptance helped the model of supply of our Melissa clubs were more derived by demand. It's more push than pull. We reached 422 stores in December 2024 when compared to 414 in December 2023. We have eight new stores opening at the end of the year. Looking at the external markets, it also presented a challenging scenario with a lot of uncertainties generated by political crises and economic crises in traditional countries for Brazilian exports and Grendene exports also, such as Bolivia, Argentina, exchange restrictions, persistent retraction in the United States. The Eurozone has a stagnant economy and low performance. We have observed an increase in protectionism with increased commercial barriers and tariff restrictions and intensification of exports from Asia that ends up increasing their share and logistics difficulties with delays in shipping.
When we export to seasonal countries, when you delay the shipping because of logistic problems and you miss out the shipping of products, you will end up losing a month of sales, which will impact a reposition of products. How was the performance of exports? We grew almost 32%. The revenue had a growth of 31.9%. Volume grew 12.8%. That represents a growth of gross revenue per pair of 16.9%. This growth in revenue and volume, they are very strong, but also there is a very weak comparison basis between the fourth quarter of 2023 and 2024. In 2023, we had a volume of products exported that were much lower than the average. When we compare our performance with the whole scenario of the footwear industry, we grew 11.8% industry and compared with decreasing exports of Brazilian footwear in general.
We grew 12.8%, and Brazilian exports decreased 6.9% because of this performance that's very positive with our exports compared to the decrease of Brazilian exports. Grendene started to represent one third of Brazilian exports on the fourth quarter of 2024. We had a growth of 5.7 percentage points. Facing this scenario, this domestic scenario and international one that's really challenging, we still can see, we can still register a very robust result with a growth in all of our indicators. We can observe growth in volume, in revenue. We have growth in operating results and net results and all our margins. The quarter, the results of the quarter, the volume grew 3.4%, reaching 44 million pairs. In the domestic market, we grew 1.4%, and in the external market, 12.8%.
Gross revenue reaches BRL 1 billion 43 million, a growth of 12% when compared to the fourth quarter of 2023. The domestic market grew 8.9%. External market grew 31.9%. The gross profit grew 20.6%, reaching BRL 437.2 million with a gross margin of 50.9%. It is a growth of 3.2 percentage points because of the growth of net revenue and decrease of production costs. Our recurring EBIT has a very robust growth, 38.8%, reaching BRL 217.6 million, an EBIT recurring margin of 25.3%, a growth of 4.7 percentage points. Out of those, 3.2% comes from the gross margin and 1.7 percentage points because of our continuous control and our strict control of our operating expenses. Finally, our net recurring result profit grew 35.5%, reaching BRL 347.6 million, an unbelievable margin of 40.4%. Margin is outstanding. An increase of 6.7 percentage points.
Out of those, 3.2% percentage points comes from the gross margin. 1.7 percentage points comes from the operating expenses and 2 percentage points from our financial results. Another curiosity, since Grendene became a public health company in September and October of 2024, we have had 81 quarters, and we registered profits or positive results in 80 out of these 81 quarters. The only quarter we had a negative result was the second quarter of 2020 when 100% of our operations in the Northeast of Brazil, they shut down, they stopped because of decree of the state government of Ceará. Even though we did not fire any of our employees, our 18,000 employees, this history of 80 quarters of profit, positive cash generation shows our capacity to adapt to the most diverse scenarios, landscapes, and to have a very, very positive and profitable operation.
In the next slide, I show the details of the results regarding the previous slide, but this is just to show the management adjustment we needed to perform in the accountability of our EBIT in terms of our real estate projects. You can see that the accountability EBIT was over BRL 219 million, but when we apply such adjustment, we consider a recurring EBIT of BRL 217 million. There is a variation from the deprivational and the recurring one of around BRL 80 million, and such reduction is due to the result obtained with our real estate development projects. Today, we have about BRL 600 million in such projects. We invested in some of those through SSAPs, and then we have those net incomes, and we also invested in those through holdings. In those real estate projects, we invested through holdings.
The results of such application come through equity. In fact, our EBIT, these results are by product of our cash flow investment, and we consider that as a result of our financial applications. We removed those BRL 98 million from the EBIT, and we moved them to the financial results. The recurring financial result of BRL 49 million, with such a management adjustment, starts to represent almost BRL 150 million. The management recurring result is BRL 148 million. With this PowerPoint slide, we show you this declassification so that we cannot give you a false impression of the EBIT because this BRL 98 million represents our cash flow application, and it's not part of our operations. Here's another PowerPoint slide to compare orange and apples.
We have an impact of a law that started to tax our tax incentives from 2024, and our net revenue would have grown 13.8% if it wasn't been for the internal service tax through PIS and COFINS. Our COGS that increased 6%, it would have increased 7% if it was not for the tax credit on incentives. We had a tax incentive of BRL 6 million that reduces our COGS, the recurring EBIT that was around BRL 217,000. We had an increase of 40.7% against the reported one, which was 38.8% because we have the impact of COFINS, internal revenue service taxes, and also depreciation taxes.
Lastly, we have our net recurring result that was BRL 347,000, but it would have been BRL 358,000 if it wasn't for those fees and COFINS taxes, if it wasn't for tax credits on depreciations, and also income taxes or the contribution on tax incentives. Here's a few variations of revenues in this fourth quarter, as I said before. You left BRL 924.3 million to BRL 1,043,000,000. It represents a growth of 12.9%. The volume in the domestic market increases by BRL 10.7 million. In terms of price and mix variation, they add up BRL 56.7 million, and the international market adds BRL 20.8 million. Price variation and mix in the international market reduce revenue by BRL 1.6 million, and FX was around BRL 18 million in the fourth quarter regarding 2024, and it adds BRL 32.6 million in revenue. Here's our COGS. Our gross margin grows by 3.2%.
It's a margin that represents 50.9% when compared to 47.7% of 2022 for semester. When we open the COGS components, we see a reduction, and then the raw material leads from 23 to 22, a decrease of one. In terms of labor, it reduces from 18 to 19, 1.1 reduction, and other expenses reduced from 8.6 to 8.7, which represents 1.1 reduction. When we look at our COGS in terms of net income by pair, our revenue grows by 9.2%, which is much superior to the COGS per pair, which increases by 2.6%. When we see the different components of the COGS per pair indicator, we see a decrease of those or one that is inferior to the standard.
When we look to our recurring operating expenses, we did not control them very strictly because our expenses increased by around 6.7%, but it is still inferior to the growth of the income, which is around 13%. Recurring operating expenses represent a 1.5% reduction of net income, and then leads from 27.1% to 25.6%. All the other components regarding the recurring operating expenses either decrease or increase less than the income. When we look at the recurring selling expenses, we see that our variable expenses increase around 20.9%, which is in line with this 13% of the net income increase. In terms of our investments in marketing, it grows by 5.5%, and those are investments in order to reinforce our brands, both in the domestic and international market. There are other expenses which decrease from BRL 52 million to BRL 48 million.
Here we have other expenses such as commercial teams, trips, participation in trade shows. When we look at the commercial recurring expenses, they reduce by 5.5%. When we look at our recurring G&A expenses, they grow by 7.5%, which is less than the net income growth. It is impacted by two main factors, which are tax expenses related to the Ministry of Finance of the State of Ceará. They have a new understanding regarding the ICMS taxes that are not part of the default. That is why we had a growth in this kind of taxes. This is very much in line with inflation. Here we show the main variations of our EBIT. The accountable one leads from BRL 144.7 million to BRL 209.8 million, and the recurring one from BRL 156 million to BRL 217 million. We have a variation of net income and COGS, which grows by 29%.
In terms of percentage, as I have said before, this is a very inferior growth regarding the net income growth. Here is our net financial revenue regarding the fourth quarter. We had a CDI, which was 1.1, and the average US dollar was 18% stronger compared to Hao. We have cash and equivalents financial investments, which was 36% greater. We had the net accounts financial result, which was 46% less than we expected, which was impacted by exchange rates. Here are the future sales that we promote in order to control this, as we had volatility. We treat it at a certain level, but the dollar currency went on rise. Everything is balanced out because when we zero our received goods in dollars, we reach good results. In terms of a recurring net financial result, we reached over BRL 148 million.
The difference between the recurring and the accounting one is listed here. Here we have the results of our investments of our real estate projects, the ones that we invested through holdings, and how this comes into our equity, and it impacts our EBIT. We went down to the recurring net results because it is application from our cash flow, and it is not part of our operation. On December 31, 2023, we had BRL 578 million invested in those real estate projects. Here is a little bit about our e-commerce performance. Our e-commerce is on the rise. In the fourth quarter of 2023, we had a growth of 25% of GMV. Our transactional volume, GMV volume, grows by 9%. We have the growth of an average value because of added value of projects and the discounts.
The number of sessions grows at 29%, and the gross margin grows at 2.8%, 71.6%. The recurring EBIT reaches BRL 5 million, which represents 3.5%. Our e-commerce was launched in 2021 during the pandemic, and this is our ninth quarter of positive EBIT because when stores reached a certain level of revenue, we can make this channel really profitable. As a whole, it represents 6.4% in the domestic market of Grendene, which represents 4.7% in the fourth quarter of 2023. When we look at Melissa more specifically, this online channel represents 15% of Melissa's penetration compared to 12.8% in the fourth quarter of 2023.
We had a very positive result, the volume reaches BRL 139.4 million in the domestic market with a growth of 1% and a decrease of 5%. The gross revenue reaches BRL 3.2 billion, a growth of 5.7% in the domestic market, the growth of 8%. In the external market, 4.8%. Gross revenue, 14.5% growth, reaching BRL 2 billion and a gross margin of 47.2%. APP of 2.7% related to the gross margin of 2023. There is a recurring EBIT. It has a growth of 13.3%, BRL 508 million with a margin of 19.3%. It's a gain of 3.6 basis points. The recurring net result or the net profit recurring one is almost BRL 800 million, BRL 796.5 million, a growth of 20.5%, and a net margin of 30.3%. It's a gain of 3.2 basis points. This is the same chart I showed before just to illustrate the change of management we did so we can have the right representation of our recurring EBIT and our financial result.
109 million BRL from the subsidiaries, and we put it in the financial result. The operating EBIT from 557 million when we had all the non-recurring items that are a total of 49 million BRL. Here we have 109 million of financial results with our real estate projects. The recurring EBIT goes from 557 million to 508 million. Our net result, the accounting one, was 255 million. Here we can see the impact of the law, 14,789, the revenues that grew 8% should have grown 8.9% if it was not for the taxes by PIS and COFINS. CDI would have grown 3.9%. The COGS, I mean, because of the depreciation that we suffered. The recurring EBIT, 508, 3 million would have been 514 million, a growth of 34.9% when compared to the 33.3% reported. Finally, our recurring net result would have been 829 million BRL.
It would be a growth of 25.4% when compared to the 20.5% reported if it wasn't the taxes of PIS and COFINS and depreciation. If it wasn't because of the taxes of our social contribution and state taxes, our net result for the period is BRL 735 million. Out of this BRL 735.2 million, BRL 257.2 million come from fiscal incentives from ICMS or IRS. It serves as a basis for legal calculation. 5% is for the legal reserves of this BRL 454 million. To distribute as dividends, we have BRL 454.1 million. Out of this value, BRL 230.6 million were distributed in the first, second, and third quarters. We have BRL 230 million to still distribute that will be distributed this way. BRL 120.6 million will be distributed as dividends, which is equivalent to BRL 0.13, and BRL 110 million gross, discounting the taxes on the source, BRL 93.5 million.
It's the equivalent of $0.103 per share. Shareholders with shares from the 23rd of April, they will start to be negotiated as ex-dividends, and the payment will be on the 7th of May of 2025. Just to wrap up, I'm going to show the year-to-date accumulated equity interest on equity corrected by the CDI. We have distributed more than BRL 13 billion of dividends since we became a public health company. The IPCA is BRL 9.4 billion, and we have distributed BRL 6.3 billion also. This graph reinforces what I mentioned before in the beginning of the presentation. Eighty quarters since we became a public health company, in a sequence, only one quarter we didn't generate positive results. All the others, we had positive results, showing our great capacity to transform, to adapt to the most diverse political and economic landscapes throughout these 20 years we had.
have been through many crises and different landscapes, and Grendene always generated results with consistency and profitability. That is it for all, and I am open for questions. Now we are going to start the Q&A session, reminding you that if you want to ask a question, just click on the Q&A icon and write your question to be on the queue. When your name is announced, a prompt will show up to open your microphone. You activate your microphone and ask your question. We kindly ask you to ask your questions all at once. Let's go to our first question. The investor, William Ramos, congratulates Grendene for the result and asks the question, what can we expect from COGS in 2025? I would like you to talk a little bit about the GDB.
What's wrong with the 3G, and what can we expect related to changes in GDB from now on?
Thank you, William, for your question. In a very objective way, the COGS of 2025 must continue aligned with what was observed in 2024. About GDB, I'm not going to say that something went wrong. We still believe our business model of GDB because we bought the whole of the shares. What happened is a different profile of investors. 3G Radar is an investment fund, and their fund has a specific deadline to exist. Afterwards, they have to give the resources back to investors. The sales of GDB, as I mentioned before, they were a little bit below what we had planned. That's because of the economic landscape that the world has been going through.
The 3G Radar team did an evaluation, and in their point of view, they could not be able to deliver results and profitability estimated for their investors. Because of that, they decided to not continue in this partnership. Grendene has a different profile. Grendene does not want results in a short and medium term. We do investments for a long term. When we decided to go into this partnership, we knew that already. I mentioned that before, we do not build brands, global brands in one year. We do not build distribution channels, international ones, in just one year. It is one brick on another brick. You just build this wall. If you look back, you can see that our major trajectory, if you look back. It is the same business model. We focus more in Melissa because we understand it is the more mature brand in the international market.
We also understand that to build a brand in the foreign market, we must have our own operations because distributors, they don't have the financial capabilities or the interest to do investments, global investments to create global brands. We did adjustments in the GDB structure, in management, operations. We reduced expenses, and what we are supposed to see now is a growth, but a growth more focused on profitability than it's a growth a little bit slower, but with more profitability.
[Foreign language]
Thank you, Alceu. We don't have any more questions, and the Q&A session is finished. I would like to give the floor to Ms. Alceu Albuquerque to final considerations.
Once again, thank you, everybody, for your presence. If you have any other questions, our RI team, IR team, sorry, is always available to answer them. I wish you a great day. Thank you.