Good morning. Thank you for standing by, and welcome to the Danone Q1 2021 sales conference call. I would now like to hand the conference over to your first speaker today, Mathilde Rodie, Head of Investor Relations. Please go ahead.
Good morning, everyone, and thank you for being with us this morning for Danone Q1 2021. I'm here with Juergen Esser, who will go first through the presentation before taking your question in a second step. Before we start, I draw your attention to the disclaimer on page two related to forward-looking statements and the definition of financial indicators that we'll refer to during the presentation. With that, let me hand over to Juergen.
Thank you, Mathilde. Good morning, everyone. Thank you for joining us today on this call. I hope you are all safe and healthy. It's true that after an eventful start of this year for our company, with many happenings along the way, I'm looking forward to discussing with you today our business results of the first quarter and the perspectives for the remainder of the year. Let me go through the presentation. Then we will open for questions, as Mathilde just said. Let me jump right into the presentation by moving to slide number three. Our Q1 revenues declined, as expected, by -3.3% on a like-for-like basis. Important to note straight here that this was the last quarter of decline for our company.
As you remember, we have been lapping in this Q1 the effects of the exceptional panic buying and pantry loading of last year in March, which happened across all geographies. This Q1 was the last quarter of full negative effects related to COVID on our baseline, so that we start to trade from Q2 onwards on a more comparable and an easing base of comps, which will then be including the COVID-related demand shifts. Despite the decline in overall net sales, this first quarter has definitely confirmed a number of important areas of strength within our portfolio. First of all, EDP. EDP sustained its performance momentum, growing +1.6% in the quarter, despite a significant base of comparison and one less trading day in the quarter. Our plant-based probiotics and protein platforms have delivered another quarter of strong growth, and I will come back to that in a minute.
On Specialized Nutrition, we saw another quarter of strong growth for our adult nutrition portfolio, especially driven by our Chinese and Southeast Asian platforms. The adult nutrition starts now to represent a meaningful part of our SN portfolio, an exciting base on which we will accelerate our healthy aging capabilities. Finally, our waters portfolio saw, in this very complex environment of mobility restrictions, some sequential and gradual improvement in terms of demand, notably in Europe. Moving on to slide four, the implementation of our local-first organizational framework continues, with key milestones being delivered around the world. The first big milestone took place in the U.S., where we successfully went live with this project, called in NORAM, Transform to Win.
Implemented early April, the project will be an important enabler for our North American growth strategy, driving not only cross-category growth opportunities across channels, but also in areas such like e-commerce, digitization, and revenue growth management, simplifying our processes and ways of working while strengthening fundamentals for our people's engagement. The second very important major milestone has been reached a couple of weeks ago in Europe, when we shared our organizational project with our social partners and employee representatives. This marks the start of the information and consultation process, which will allow us to discuss and finalize the project details.
The local-first project has been designed and optimized to make it an important enabler for growth acceleration, including, of course, the way we shall adapt our local organization to address the highest level of agility cross-category growth opportunities, but also the way we preserve our most strategic global capabilities and global category and brand expertise. All of this being an important step in ensuring a smooth and efficient execution of the project. We managed to achieve these very important milestones while maintaining the team's primary focus on business delivery and execution, and are well set to return our business back to growth from the second quarter onwards. Let's now move into the details of Q1, starting with the net sales bridge on slide number five. Reported sales reached EUR 5.7 billion, down -9.4% compared to last year.
This first and foremost embarks an important negative impact from currencies, resulting from the depreciation of the US dollar, but also from emerging market currencies such as the Russian ruble, the Brazilian real, and the Indonesian rupiah, as well as the Mexican peso. We expect those currency effects to reduce its impact as we go through the year 2021. Assuming currency rates remain from now on stable for the remainder of the year, we would see a full year impact of around 3% negative on our net sales. While scope effects have a limited positive contribution to reported sales of + 0.4%, organic like-for-like sales declined by - 3.3% this quarter, driven by a - 3.7% decline in volumes and the + 0.3% positive contribution from value.
The decline in volumes was obviously mainly driven by our Waters division, which continued to suffer from the closure of out-of-home channels, as well as by our Specialized Nutrition unit, which recycled the panic buying and pantry loading of last year. Important to state that our EDP division posted another quarter of positive volume growth despite the very high base of comps. Value growth contributed positively with 0.3%, as I mentioned, driven by another quarter of positive product mix, especially coming from our Specialized Nutrition division, and driven by first targeted pricing initiatives, which bodes well for our ability to innovate and to selectively pass on price when and where needed, which is very important as we will be in an increasingly inflationary environment. Let's now go into the details of each business, starting with Specialized Nutrition on slide number six.
SN sales declined by minus 7.7% on a like-for-like basis in the quarter, on an extremely high base from Q1 last year, where the division grew at an exceptional level of plus 7.9%. As a result, volumes in Q1 were down minus 7%. Product mix, as I mentioned, contributed positively. However, country mix was negative due to China relative performance. Overall, when we look at it, the divisional performance was quite polarized. On one hand, our adult nutrition portfolio, which represents now around 15% of SN revenues, that adult nutrition portfolio posted strong growth with major contributions from our China and Southeast Asian platforms. While Europe recycled last year's high base. Growth was led by tube feeding solutions and nutrition brands, while our healthy aging platforms continued to accelerate with the rollout of the Protinex and Fortifit brands in Southeast Asia.
On the other hand, revenues of our infant nutrition business declined in the quarter as first we recycled the panic buying that benefited last year's base, then as second, we continued to face COVID-related channel headwinds in China. Sales declined at a steep double-digit rate in China, driven by a -45% decline of cross-border channels, while our domestic labels confirmed their very solid growth momentum, capturing the category growth. In Europe, sales declined at the mid-teens rate, while our market share held well within continued soft category dynamics. Finally, our sizable platforms in the rest of the world posted another quarter of solid performance, with share gains in Southeast Asia and Middle East. Looking at the rest of the year, while bases of comparison will start to ease as of Q2, current pressure on birth rates will certainly weigh short term on the category.
Having said that, we are convinced of the solid mid- and long-term perspectives of this category and remain laser-focused on capturing competitive and valorized growth opportunities across our geographies and especially in China, which will let us return sequentially to growth. If we move to page seven, you can see here some interesting examples of our brand plans with initiatives aiming at further valorizing our portfolio. For example, in the organic space or in A2 Proteins, or even in new food forms. Here you see pre-measured tabs made for convenience. These launches almost all took place in Q1 already in the U.K., in Germany, and in China, a good testimony of our ability to innovate with impact across markets.
We also accelerate in capturing opportunities in the growth space of what we call journey extension with a number of different initiatives in kids and family milks, as well, what you see on the right side of the chart, is in cereals that we'll deploy in Europe, Southeast Asia, and China. On page eight, you have also a couple of illustrations of the newly launched Nutribliss by Nutrilon range in China. The first range of locally produced SKUs from our recently acquired Qingdao factory. Very important initiative for us to address the Chinese market. Moving on to slide number nine. We are very pleased that our EDP division delivered another quarter of solid performance, growing 1.6% on a like-for-like basis, despite the very high base of comps of last year. Europe and North America both delivered another solid quarter of growth, driven by plant-based probiotics and protein.
On probiotics, Actimel delivered another quarter of exciting double-digit growth, while our Silk and HiPRO brands led our strong plant-based dynamics, growing also well into double digits. On protein, our emerging star brands, YoPRO and Two Good, delivered another stellar quarter of growth, while we are preparing to launch several initiatives this year to restage our Greek portfolio in the U.S. Finally, on smart indulgence, our top brands, Danette and Oikos, performed very well in the quarter. Maybe going a little bit more into the regional dynamics. North America delivered the largest sales quarter ever, despite the high base of comparison and despite the important weather disruptions which we experienced in Texas in February, where we have located major production hubs. It has been another quarter of excellent performance from our coffee creation segment that delivered strong growth and gained market share.
Outside of other home channels, growth was around mid-teens rates. Plant-based grew in NORAM high single digits in the quarter, driven by a sequential accelerating performance in beverages and a very fast double-digit growth in plant-based yogurt and ice creams. Our yogurt segment, in NORAM, experienced slightly negative sales in the quarter. However, excluding away from home, the yogurt segment continued to progress with sustained growth and share gains of the wellness portfolio, led by Activia and Danimals. We saw sequential improvement in the Greek segment, led by our Two Good brands, but also by the acceleration of our Oikos Black Cherry, where we are working, as I mentioned, on restaging the remainder of our Greek portfolio over the next couple of months. Finally, our premium dairy posted low single-digit growth in the quarter while lapping last year's panic buying. Moving on to Europe.
Europe delivered another quarter of strong growth with a broad-based contribution from all geographies. This performance was driven by continued strength of our plant-based portfolio, growing well into the double digits, while the probiotics and protein platforms posted another quarter of solid growth. As mentioned, Actimel continued to show stellar momentum, growing mid-teens and gaining market share over the quarter. Our smart indulgence brands continued to post solid growth driven by Danette and Oikos brands. Our platforms in the rest of the world delivered a flat quarter with soft dynamics in the CIS, while Latin America and Africa started to see some gradual end sequential improvement. I would say that overall, EDP is definitely well set for another year of solid growth, building on the strength of our platforms and brands.
We have pretty exciting plans for year 2021, starting with Europe, and I think we put something on page number 10. Yes, where we will further develop on our priority platforms, probiotics, protein, and indulgence. On probiotics, we will accelerate on Activia and Actimel, focusing on immunity and functionality with new offerings boosted by vitamins or with no added sugar, which you can see here on the left side of the chart. On protein, we will accelerate the geographic rollout of the YoPRO brands and add on selective innovations. Finally, in the indulgence space, we will continue stretching our brands like Oikos from dairy into plant-based spaces to expand their reach and also relevance to our consumers. Turning to slide 11. Here you can see a few illustrations of how we intend to accelerate on Oikos with portfolio initiatives exploring the [wide] indulgence, coffee, and also performance spaces.
These brands and platforms will obviously be priority in receiving extra investments in 2021 to support this growth acceleration. Moving on to the next slide, page 12. The execution of our North American growth strategy will progress on both winning and accelerating platforms. On Greek yogurt, as I mentioned, we are restaging the Oikos range while continuing to scale the Two Good brands. In parallel, we will accelerate on our other yogurt platforms, wellness and plant-based, which have been growing and gaining market share. On plant-based beverages, our focus will be on further expanding almond and soy segments, where we are strong leaders, while accelerating on the oat opportunity. Maybe to be a little bit more precise here, we are investing into the differentiation and superiority, especially of our Silk master brand, as we speak.
We have started a new campaign on Silk almond, that shows first positive market share results. While on soy, we are reframing our portfolio, building on the nutritional benefit of that unique ingredient and are seeing also here first promising results with this segment, returning back to growth since the beginning of the year. Of course, last but not least, on the oat segment, we are launching a complete restaging of our range in terms of product and brand positioning with what we believe is the best-tasting product in this space. We are conscious that we need to catch up fast on this segment, are determined and, probably more importantly, we are confident in our ability to accelerate based on those initiatives.
Finally, on page 13, we will accelerate on coffee, building on the success of the International Delight and SToK brands with selective innovations and expansion in key spaces like plant-based. On premium dairy, our objective is to sustain the profitable growth model of Horizon Organic, focusing on its brand differentiation. Turning to page 14, to finish our business review with waters. Waters that closed the quarter declining -11.6%, still affected by continued mobility restrictions in most of our countries. Important to note that within the first quarter, we have seen a sequential improvement from one month to another between January and March. Europe sequentially improved, posting high single-digit decline in the quarter on the back of increasing mobility and market share gains, especially in France, also in Germany, Spain, and Poland.
We continue to see pretty resilient performance of our at-home format in Europe, which bodes well for the category perspectives overall. In China, Mizone posted another quarter of growth in line with what we observed already in Q4 last year. We know it's still on a small quarter. We remain focused on preparing for the upcoming high season as we want to capitalize on the initial good acceptance from distributors on our summer plans. Finally, Indonesia and Latin America, where we posted another quarter of steep double-digit decline on a high base as restrictions to mobility have not yet shown real signs of easing. By remaining agile to respond to the speed at which mobility will improve country by country, we have developed plans to selectively reinvest as we enter into the season.
On page 15, you have a few examples of what we are working on. We will invest to accelerate on our core portfolio through portfolio innovation, but also media support. We will also keep innovating in targeted adjacencies, for example, by entering the functional sparkling segment with evian+, which we are launching in the U.S. as well as in Europe. Finally, here, we continue exploring with new models and we kickstart a regional test for 100% locally sourced returnable glass model for Volvic in Germany, addressing the increasingly important preference of consumers towards glass packaging for natural mineral water. Turning to slide 16. The beginning of year 2021 has also been a moment of intense development on our responsible value creation agenda.
First of all, we continue to progress on our B- Corp certification journey with the addition of our Brazilian and Thai entities, but also on the recertification of HiPRO and of our American and Canadian business units. We have also made progress on our One Planet, One Health agenda, for instance, on planetary diets. HiPRO signed a very exciting partnership with the EAT, the EAT Foundation, to promote plant-rich diets, which are supporting environmental sustainability and people's health in the Nordics. On climate change, Horizon Organic just published the results of its life cycle assessment, a key milestone on its journey to become carbon positive by year 2025. Finally, on packaging circularity, we continue to make selective strategic investments in waters and in EDPs supporting our immediate growth plans from this year onwards.
In fact, all of those initiatives are rooted into the brand's business models, and they will be key contributors for us to return to profitable growth. With that in mind, let me move to slide number 17 and the outlook for the remainder of the year. From a macro perspective, visibility remains unfortunately still limited with many uncertainties, especially on the release of mobility restrictions. This said, we continue to believe in a gradual reopening of economies starting from the second semester, driven by progressive rollout of vaccination programs, with probably some regional differences in terms of pace of rollout. Taking into account all of this, we are reiterating the outlook shared with you a few weeks ago. We will be back to like-for-like growth as of the second quarter and return to profitable growth in the second half of this year.
On the moving parts for margin, important to mention that we observed since the beginning of the year, broad-based acceleration of inflation on several areas, including milk, including ingredients, but also packaging and on logistics. We have therefore intensified our efforts to deliver another record year of productivity, which is supported by our newly introduced design-to-delivery cross-category organization. We will also use pricing actions strategically when and where relevant, without harming our competitive positions. In any case, and I want to be very clear on that, we do not want to use inflation as an excuse to cut investment. You should expect incremental investments behind our commercial and brand plans, and our level of competitiveness from Q2 onwards.
With these combined effects and efforts, and keeping in mind that we will have a first small contribution from local-first to margins in the back end of this year, we continue to expect a full year margin broadly in line with that of year 2020. With that, I would conclude my remarks, and I now hand it over to Mathilde, I believe, to kickstart the Q&A session.
Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. If you'd like to withdraw the question, please press the pound or hash key. Once again, if you would like to ask a question, please press star one on your telephone.
I think first question comes from Celine Pannuti from JP Morgan.
Good morning. Thank you for taking my question. Firstly, on the outlook, you are talking about the increase in inflation. Could you quantify what you think the inflation will be for the year? I think you were saying it's single-digit at full year stage, and whether there would be a difference by half as well as whether by category there would be maybe more impact on waters and EDP, if you could give us a bit more background on that. You talk about the pricing. Can you talk about what is now your actual, your ability to price? I think you said there has been some studying of pricing. I'd just like to understand how you feel this is growing, especially in emerging market. The second question is on Specialized Nutrition. You said that China was growing.
Can you quantify what you see on the Mainland China in terms of growth, both in terms of your performance as well as the market growth? Just maybe a small one, but the locally produced SKUs, I saw that the milk was from Australia. I just wanted to know why not local milk? Thank you.
Thank you, Celine. Let me go through your questions. First, on the outlook of when it comes to inflation. You are absolutely right to say that we have seen an accelerating inflation since the start of the year, which is impacting us, I would say across the different ingredients, which is on milk, but also other dairy ingredients, on plastics, on sugar, but also, as I said, on logistics and transport. We are reaching now a very strong mid-single-digit level when it comes to inflation. Having said that, we have done, I think, a pretty good job in hedging ourselves on the plastic part, which offsets part of this inflation for the remainder of the year. With that said, we have also a different exposure to inflation when it comes to our divisions, as indeed, we are probably most exposed on the milk and dairy ingredients side.
When it comes to how we offset that, indeed I said one element is really to go for record productivity. On the other side, we will study and implement selective pricing initiatives. You have seen that in Q1, we have already done that. This is particularly true in some of our emerging markets, from Latin America to Russia. We believe that we have today, the visibility as much as the competitive ability to implement these pricing actions as we go through this year. For us, very important that we absolutely want to protect our competitive positions to go back to growth and accelerate as we go through the quarters. On your second question, which was on Specialized Nutrition.
On what we see in terms of category, I said it, birth rates are short-term decreasing with the COVID crisis, which is true for China, which is true for other parts of the world. On the other side, we continue to see that the category is continuing to benefit from two elements. First element comes from continued penetration gains of the category, thanks to a growing affluent middle class, especially in lower tier cities. Secondly, from consumers continuing to upgrade to premium and super premium recipes. This segment is a super premium and premium segment, continues to grow double digits.
When we look at the totality of that, what we are observing so far, this is true for the back end of 2020, but also for the start of 2021, is that the category remains in positive value growth, which I think is also a positive sign for the underlying profitability of this category. However, having said that, I think we are doing a pretty good job, especially with our Chinese local business, where we have been, across 2020, and also for the start of the year, been very competitive with our market share.
We have been, especially, I would say, driving our competitive set through the Aptamil brand, which is one of the most trusted brands in the space, which is very successfully positioned in the premium segment, with the Platinum and the Profutura range. We believe we have still lots of opportunity in strengthening our share in the premium segment, increasing especially our share, and I was showing that in the presentation, in the stage 3 and 4 area, which is also a fast-growing space. Finally, you said it, we have started our local production in our Qingdao factory with the Nutrilon range, which I think is very exciting, which will give us now more tools to address the low-tier cities in a meaningful way, where today, yes, we are sourcing milk from Australia, but we will see how this will evolve over the next quarters. Voilà.
Thank you.
Next question. Sorry. Next question from Bruno Monteyne from Bernstein.
Good morning. Two questions from me. As the quarters go on, do you expect any disruptive impact from the transition to local-first? Should we not worry about any future result session where we talk about negative impact? The second question is, you keep reiterating the return to profitable growth from the second half. Clearly, in the second half, at some point, you'll probably have a new CEO in place. Does this guidance really tie the hands of the next CEO? What if he or she wants to invest in the business? How strong is that commitment to profitable growth in the second half? Is that including what new CEOs might or might not do? Thank you.
Yes. Good morning, Bruno. First on going back to growth and potential impacts from local first. Look, we have now a second quarter in front of us where we'll indeed be back to growth, and all our divisions will be back to growth. This is true for EDP, where we have a strong level of confidence that we will see the current dynamics continuing. I think we have also a relatively good visibility on what is going to happen on the Specialized Nutrition side, and then Waters, where we still have a little bit of uncertainty of how mobility restrictions will ease. Having said that, what we are seeing today is that the teams are very focused on business delivery. We have a set and a defined group of people working on local first and preparing the local first implementation.
So far what we are seeing, that we are extremely happy with the engagement of our teams around the world, focusing on the day-to-day delivery, and you can imagine how important also from a motivation standpoint it is that we are now back into positive growth territory. I do not see today a risk that we would need to talk about business disruption because of local-first in the next quarters. When it comes to the second half of the year and the fact that we will be going back to profitable growth, I think there are a few important aspects. First, let me start from the first semester. You understand that in the first semester, we are still exposed to very important category mix.
You saw that in the first quarter, we have the Specialized Nutrition business declining sharply, and you know that this business for us is by far the highest profitable business. This will obviously weigh on our H1 margin delivery. The H2 margin will be based on a much more balanced category mix, so which will really support margin expansion as we are back to growth. It will be supported by local-first savings kicking in at the back end of the year, and probably also by some ease of the cost we have linked to COVID. As I mentioned, our plans for year 2021 and for the remainder of the year do include already reinvestment. Reinvestment in EDP, reinvestment in SN, and also selective reinvestment in the water space as soon as mobility restrictions are easing.
Now you're asking me what could a new CEO decide once she or he arrives? I absolutely do not want to speculate on that. What I can tell you is that I believe we have very solid plans for the remainder of the year.
Thank you.
Thank you. Our next one is Warren Ackerman from Barclays.
Good morning, Juergen. It's Warren here at Barclays. I've got two for you. The first one is on EDP. A few topics will be interesting to get some more detail on. Could you tell us what the overall plant-based growth was in the quarter? Separately, can you also tell us why CIS was weak and what the number was in CIS in the first quarter? Because it's obviously a big geography for you in EDP. Still on EDP, what did U.S. Greek do in the quarter, and what's your expectation on the relaunch of the Greek range in the U.S.? A couple just on EDP. The second one is back on Specialized Nutrition. It seems to me you've still got a major channel mix problem.
40% of your China business is in the indirect. I think we've now seen the last three quarters down 60%, down 45%, down 45% again, so three quarters of down 50% on average. I know the comps ease from here on the indirect, what are you actually doing as a business to make that 40% a smaller number and to move the kind of e-commerce from C2C e-commerce to B2C e-commerce, which is more sustainable? It's all very well saying to us that direct is doing great, but when you've got the indirect down 45%, 50%, obviously it's a massive drag. Some color on that would be helpful. Thank you.
Good morning, thank you, Warren. Maybe I start with Specialized Nutrition. You are absolutely right that we have important channel mix, we are exposed to that. You said it, minus 60% in Q3 coming from cross-border, - 45 in Q4, now another - 45 in Q1 of this year, knowing that this is not the same - 45. Because we are running obviously in Q1 on a very exceptional high base of last year. We do see a sequential improvement. Let's also be very clear that we are not in a wait and see position. We are very active working on that. Obviously, getting ready for the moment that the cross-border restrictions will ease, at the same moment, boosting our domestic label activities.
You have seen that we are now I was saying it, on Aptamil, we have really a stellar performance and when you go into the market share reading, you will see that Aptamil is continuing to win market share, which is, by the way, through on domestic label as much as on cross-border business.
Yeah.
Nutrilon is where we believe we have an opportunity. This is why the first recipes launching from our Qingdao factory are addressing the Nutrilon range. You see that on various fronts, a very dedicated format for low-tier cities, where today there is a lot of growth and where we want and need to be competitive as much as on the plant-based front. We believe that we are well set from a competitive standpoint. Maybe one last element on low-tier cities and expansion into mom and baby stores. It's true that here we can leverage our proprietary B2B2C platform. Today, we are reaching with that 320 low-tier cities, which is granting us access at a very competitive cost.
I believe that's really a strong asset for us, as much as the fact that we still see a lot of opportunities on going into stage three and four milks, where I think we can still gain some share. Last but not least, we are not talking a lot about that, Warren.
We have a very exciting adult nutrition platform in China, which is growing very fast, and which for us is also a very strong asset for profitable growth in that area.
Okay.
On EDP, look, plant-based, very strong performance. Overall, in the double-digit, in the lower double-digit range. Growing very fast on NORAM, I said it, I think high single-digit, and on Europe, a little bit faster. I shared the plans we are having. You saw it for Europe, you saw it for NORAM. On NORAM particularly, we are quite excited what we are having in the pipe moving forward. You saw, I said it, we saw some very promising first effects from the campaign we did on almond and on soy, and now we have the oats initiatives which are in place to kick in over the next couple of weeks as we speak. So we are confident that we also here will see an accelerated growth momentum. Good to also say that we see very strong performance on plant-based yogurt and ice cream, growing very fast.
We have now completed the acquisition of Follow Your Heart on the cheese space.
Yeah
which will give us another element to play on. We are quite confident that we have a very strong set of assets moving forward. CIS has been really a soft quarter, as you said.
How much was it down? Can you say what it was down by?
We are very slightly negative on the quarter.
Okay
In CIS, what we see is that there's clearly an economic downtrend in the moment. What we are leveraging here is the fact that we are having our two business units established now, the modern business, the modern portfolio business unit, as much as the traditional business unit. We see in the moment a stronger demand on the traditional portfolio. We are boosting that with selective initiatives, particularly in this space. When it comes to the Greek range, I think there's a number of elements to say here. I was talking about YoPRO and Two Good, where we see really strong double-digit performances. We are winning in distribution. We are seeing winning in penetration. This is really great. We have now two brands well above $100 million here, growing very fast.
On the rest of the Greek segment, we saw that Oikos Black, we see some first positive signs here. This is great. We are winning back in competitiveness, we have a full range of campaigns and new products to come as we go through this year, which makes us feel confident that we will also be able to sequentially accelerate on that part of the portfolio. [Foreign language].
Okay. Okay, Juergen. Very helpful. Thank you.
Thank you, Warren. The next question comes from Jon Cox from Kepler.
Good morning, guys. Thanks very much for taking the call. Just a couple from me. Just on the European baby and what's happening there, maybe you can just give us an indication what you think was the impact of destocking a year ago, but also specifically on the baby food segment, not necessarily the early life nutrition, but the baby food segment, Bledina, and what you think is happening in that business with maybe more people at home preparing baby food. That's the first question. The second one, just on the timing of anything regarding the CEO. I got the impression this was going quite quickly. The statement today seemed to maybe be a bit more nuanced, in terms of what we should expect from that. Is it really sort of more or less maybe an announcement in Q2 and somebody in place in H2?
Is that still the thought? Thanks very much.
Yeah. Good morning, Jon. On the European baby, it's true there are a few moving parts. First, you're absolutely right to say that there has been a destocking when we compare to Q1, especially last year, where we had a good performance. At the same moment, the COVID, of course, is short-term changing some of the consumption patterns, which is true on the milk side because with families and mothers being more at home, we see some extended breastfeeding times, but also home cooking has a more important space in daily life, people are less going for some of our products, shopping in the supermarkets. That's the short-term impact we are seeing. In the moment, mobility is going to come back. It's a little bit the same like in waters. In the moment, mobility is coming back.
In the moment, people will go back to offices. We do expect this to normalize. Having said that, our primary focus today is on staying competitive in terms of market share. What we have seen is that we are very resilient on this front. We are putting all the focus on that. Jon, on the second part of the CEO search, I think Gilles and the board with Jean-Michel have been quite clear on the importance of this topic and the importance to have a high caliber in place as soon as possible. I think they've been clear on the process. I do not want to speculate today on an exact timing. I think we need to be patient until there will be more concrete news to be shared.
Thank you.
Thank you, Jon. The next question comes from David Hayes from Société Générale.
Good morning, all. Thank you. Two from me, one on plant-based and then one on the CEO change related to the cost save. On the plant-based side, you talked a lot about the good innovations into the adjacencies, particularly yogurt, Juergen. I just wonder whether you can monitor and whether you are monitoring the cannibalization effect that that might be having in the core dairy business. Is that something we should be taking into account that to some extent, there's a switch going on with some of these key dairy brands? The second question relates to the CEO change that obviously has come up a lot, and the cost saves. Would you say from a personal standpoint, as you look at the group, there is an impact of the vacuum of the CEO currently?
On the cost save side, you talked about Local First continuing, but are there any projects at all that inevitably get delayed because the plan may change and/or managers are just, if you like, dragging their heels because they are not going to get rid of some of their team if a new CEO comes in and has a different direction to take? Thanks so much.
Yeah. Good morning, David. On plant-based, that's a good question. I think what we need to realize is that 80% of our plant-based portfolio is in milk, dairy milk alternatives. You know that we are playing hardly on that front. With the exception of Horizon Organic in the U.S., and with the exception of some milk we're having in Russia and in Morocco, we are not a player in milk. We are sourcing today growth from more traditional dairy milk players around the world. When you look at our portfolio in plant-based, roughly 15% coming from yogurt. Here what we see interestingly, and I take the example of Activia, is that in the moment we are launching Activia plant-based, we see very little cannibalization effect from our existing dairy portfolio, but we are rather able to attract new consumers to the space.
This is why I was talking about Oikos earlier, because we believe that here we have, in fact, a great opportunity to make our brands more attractive and to cover a broader space. Finally, we are growing very fast on some other adjacencies. I was mentioning that, for example, on ice cream, and I am sure in the future on cheese, where we also will have zero cannibalization. Cannibalization, we are tracking very carefully on the yogurt part, but so far we are quite confident that there's no significant impact from that and rather, I hope, and I think opportunities.
When it comes to this period where we are now operating with our two co-CEOs, Véronique and Shane, what I can tell you is that we are very strongly focused as an executive committee together with Véronique and Shane on delivering this back to growth momentum, driving the Local-First implementation in the moment. I'm really happy to say that this is going on a day-to-day basis with a very strong level of energy. I was mentioning that before, I think the fact that we are going back to growth for us as an executive committee, for our teams in the countries, is a very important provider of additional motivation. On the cost saving elements, as I mentioned in Europe few weeks ago, we have been sharing all the details about the Local-First plan with the social partners and employee representatives.
We have been working with all granularity, about the phasing of implementation geography by geography. I do confirm that we are confident to get the EUR 700 million. I do confirm that we are confident to get 2/3 of the savings in 2021. We have started the implementation in North America. We have started the implementation Africa. We will be starting after we have finalized the social consultation implementation in Europe. On the savings, or maybe I said wrongly, 2/3 of the savings kicking in from 2022, of course, onward. Sorry. We have a clear plan, which we will work accordingly. Here again, listen, a new CEO coming in, I really don't want to speculate if he may want to adjust here or there slightly the plan.
I do believe that today we have something which is very concrete, and where we are all convinced that this organizational framework will really enable us to better capture growth opportunities on the ground. That's what I can say today.
That's great. Thank you so much.
Thank you. Next question comes from Guillaume Delmas, from UBS.
Good morning, Juergen and Mathilde. Two questions for me. The first one is, when you talk about a return to positive like-for-like sales growth in Q2, I was wondering if this also means that your like-for-like sales growth will be in positive territory for your first half of the year. Basically, do you expect Q2 like-for-like to more than offset the 3.3% decline, we've seen in the first quarter? My second question is, going back to plant-based, Q1 was I think your fifth consecutive quarter of like-for-like sales growth well into double-digit territory, and this is happening against a particularly competitive backdrop.
Wondering here if, one, you could talk about your market share developments, particularly, in the U.S., and two, if you can also provide some color on the cost of doing business, in this segment and, basically the impact this fierce competition is having on the operating margin of your plant-based offering. Thank you.
Yeah. Good morning, Guillaume. First maybe let me try to help you on how we see the first semester. Despite the fact that today we are not giving a formal guidance on the first semester on the full year in terms of net sales. Having said that, you are absolutely right to say that we'll be back to growth from the second quarter onwards. We'll be back to growth with all divisions. It's true that, while on EDP, we have a good level of visibility, and you said it. We have a strong performance and to some extent also some level of visibility on how SN dynamics will evolve. On Waters, we are still managing a certain level of uncertainty, coming from the release of lockdown measures. What we have seen, Guillaume, is that how immediate our sales in Waters are reacting as soon as mobility is coming back.
This will also have an impact on our net sales for the first semester and the full year. Conclusion, as I said, teams are extremely motivated to return to growth and capture any opportunity along the way, and we are supporting that by a strong level of reinvestment compared to a year ago. We maximize H1 and full year sales. On plant-based, you're right, we are pretty happy in fact with the sustained double-digit performance, and yes, on a high base of last year. Market share performance, when it comes, and you were mentioning U.S., it's important that we look at it by segment, of course, because segment dynamics are not the same. As I said, on almond we saw good market share reaction to the campaigns we have started at the beginning of the year.
We are quite happy with that, and you know that we are very strong leader of that segment. On soy, same. You know that here we are strong leader of the segment, and protecting our high share. What is more important for us is that we are bringing these segments back to growth. We are happy to report that we saw the start of the year being in positive growth for the category. This is great. This is very encouraging, and this is what we want to nurture with specific innovations in this space. On oat, we are very conscious, as I said, that we still have here opportunities, big opportunities for catch-up. I think we have pretty solid plans on restaging our Silk brands here.
We are confident that we can experiment on that space, and here we have definitely market share opportunities for the remainder of the year. I said it in those spaces, and it is true across all the segments I was mentioning, organoleptics taste, superiority plays a big role, and we believe that what we are bringing to the market, especially for oat, we have the best-tasting product, which makes us confident that we can really accelerate on that pace. When it comes to cost of doing business, you are right, it's a pretty competitive space, but still, I think we are doing pretty good here. It's true that I believe that being one of the largest player in this field gives us some competitive edge, which is true on the cross-ingredient research and development, as much as on our manufacturing footprint.
We have a very competitive set when it comes to reach and ability to build distribution and scale. I think this gives us very competitive cost. On top of that, with our two brands, Alpro and Silk, we have two of the star brands in that space, and especially for retailers important, two star brands, which are rotating very fast on the shelf. This is not things which are coming on the shelf, which we are seeing today very often, which are then disappearing from the shelf after six or 12 months because these new brands do not get the necessary traction. All in all, what we are seeing is that we have, in most of our geographies, accretive growth coming from it.
Obviously, we are investing and reinvesting behind those initiatives because we believe that there is still a lot of growth potential for us. Maybe last comment on this is that we are also expanding into new geographies, which is very exciting. This is true for Europe, where we have very strong growth in the southern part of Europe, in Spain and Italy, where we have now very sizable platforms, more and more. This is true for Latin America and especially Mexico, and this is true for Russia, where we have been also launching the Alpro brand, and we are now starting local manufacturing. I think we have a strong set to win here, a strong competitive set with interesting margin profiles.
Thank you.
Next question from Jeremy Fialko, HSBC.
Hi, good morning. A couple of questions from me. Firstly, can you talk about Latin America? That was an area which has been quite weak the last few quarters. Looks to be getting a bit better. Talk about it in a bit more detail. How confident you can be given the high case numbers in Brazil at the moment. Secondly, maybe just a bit more detail on sort of waters and some of the most recent trends that you've been seeing. You talked a bit about how mobility was very quickly being translated into sales. Can you just elaborate on that, where you're seeing kind of the positive signs, particularly within Europe as we get to the peak season and maybe to an extent, China? Thanks.
Good morning, Jeremy. Let me start on your second question, on waters. Look, we have seen this very immediate effect from mobility into our net sales in both ways, right? We were talking about that in the first quarter, because what I said after the first quarter was, we had a good momentum in October, but then with lockdowns coming back in November and December, unfortunately, that didn't stick. Now what we are seeing in the first quarter is that we see some gradual improvement, especially in Europe, as some of the mobility is coming back. Europe, you see the rollout of vaccination is not going at the same pace country by country. We believe that this is also going to be reflected in the pace at which mobility is coming back.
When you take an example, in the U.K., where some of the stores and away-from-home channels are reopening, we will certainly then also see our waters business coming back to growth faster than probably in other countries in Europe and beyond Europe, where the lockdown measures may stick for a little bit longer. Having said that, we will be back to growth in waters, as I said, from Q2 onwards. You know that we had a very tough Q2 last year, so there's absolutely no doubt that you will see positive growth dynamics in Q2. Season for us usually starts back end of April, May, and then gets very strong as we go in the third quarter. We are hoping and confident that until that moment, we have also a better lockdown situation as we are having it today.
On China, we have now two consecutive quarters of positive growth, as said, obviously on two small quarters. Having said that, when you look at market share evolutions, market shares have been stabilizing now for a number of months, which is a good sign. Again, we are outside of the high season, but this is why I was saying before that we get a very positive response from our distributors on our summer plans, and now we need to push as much as we can into the season, and we monitor that together with you as we close the second quarter and then the first quarter. On Latin America, you are absolutely right to say that unfortunately, the COVID situation is still tough in two of our big countries, which is true for Mexico, which is true for Brazil.
However, we see that our businesses are sequentially and gradually recovering, especially on the EDP side. We see plant-based doing good performance, in fact, getting to a sizable platform, especially in Mexico. We do expect that Latin American business will continue to gradually improve. On the water side, it's a bit more difficult, because here, we need to see mobility really coming back before our on-the-go part of the portfolio, which is very important in Mexico, as you know, especially in Bonafont, will return to strong growth. At the same moment, in what we are pushing here, and this is particularly true for Mexico, is our bulk water format. You know we have these 19-liter jugs, which are doing extremely well, and this is what we are pushing to the maximum as we speak.
Okay, thank you. This was the last question. Thank you, everyone, for attending the call. Obviously, we remain at your disposal for any question on the IR team, whatever you want.
Thank you very much, guys. Thank you very much for your attention, and looking forward to continuing the dialogue over the next couple of days and weeks. Please stay safe and healthy. Bye-bye.
Thank you, everyone. Bye.
Thank you. This concludes today's conference call. Thank you for participating. You may all disconnect.