Pernod Ricard SA (EPA:RI)
France flag France · Delayed Price · Currency is EUR
60.64
+1.00 (1.68%)
Sep 22, 2026, 5:38 PM CET
← View all transcripts

ESG Update

May 26, 2020

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Good morning, good afternoon from wherever you are joining us, ladies and gentlemen. This is Julia Massies from Pernod Ricard. I'm delighted today to introduce you to the Sustainability and Responsibility conference call, where you're hosted today by Vanessa Wright, our VP of Sustainability and Responsibility. We will follow the usual format and take you through a brief presentation and then give the floor to your questions. I need to say at this point that this call is being recorded. Over to you, Vanessa.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Hello. I'm very happy to be here with you all to share the strong progress that we made on our sustainability and responsibility roadmap in the last year since we launched it. Also, I think it gives us a great opportunity today to underline the importance and relevance to Pernod Ricard in this strategy, in supporting the business during this COVID and post-COVID period. As it says here, it's about a future fit strategy, that's absolutely what we intend it to be. I think one of the things we've probably all observed during this period of time, this difficult period of time, is a greater connectivity between people, nature, and climate, the ever-increased importance around sustainability. Just talking about progress, I'd just like to highlight this picture here actually on the front, which shows strong progress.

This is the Martell vineyards, where we've been planting different crops between the vines. Here you have radishes, oats and vetch, all of which play different roles in absorbing nitrogen and increasing the carbon content in the soil and water. The radishes have long vines. I just wanted to share that picture with you. In terms of today and what we'd like to cover with you today, firstly, just a reminder of our 2030 strategy for some of those of you who aren't so familiar, and then a progress by pillar. In the last year or so, we've done a lot of things, I'm very proud to say, and we don't have time to share all of those with you in this period of time. A lot of it has been around frameworks and policies and guidelines.

We've been making sure that we've got very strong cohesion and consistency globally with all of our affiliates. We now have 80+ plans from all our affiliates, and they have in place very strong governance. As I said, for today, we'd like to really focus on some key actions. Sustainability and responsibility is not new at Pernod Ricard. It's really a strong part of who we are, and it's deeply embedded in the group, and has always been part of who we are. Our founder, Paul Ricard, was an early philanthropist, and he cared very deeply about the environment, the communities, and in making sure that the products we produce were done so in a socially responsible way. That continues today with our CEO, Alexandre Ricard, who is committed to building on that legacy and continuing to embed sustainability into the group.

There's a strong business case for sustainability. In fact, for us, sustainability is business. Firstly, it addresses these massive environmental shifts. This is why our strategy is so linked with the United Nations Sustainable Development Goals, the world's to-do list, so that we're all working in unity in line with these big global topics. It also supports our corporate priorities. You'll all be aware of our Transform and Accelerate plan, which was launched in October 2018. Sustainability and responsibility is a key essential of that strategy. It also matters to our consumers. We're a consumer-centric business. We recognize the topics that are at the forefront of their minds around provenance, product quality, less waste, healthier lifestyles. It builds a strong corporate brand. It helps to build a strong reputation for a business. As I said, for us, it is the business.

When you look at our vision of Créateurs de Convivialité, the notion of sharing is about convivialité, is about sustainability, and is about responsibility, and is about others. Also, we believe it strongly is an opportunity for innovation, for strengthening business practices and processes, and really giving us the opportunity to change the way that we do things. Our strategy is built on four very clear pillars. We had a strategy before. We had a 2020 environmental roadmap, and actually, we made some very strong progress on that. For example, we reduced water usage by 22% and our carbon emissions by 34%. We also had a lot of plans in place around responsible consumption, a license to operate, and that's been the case for many years. What we wanted was a much broader strategy.

We wanted a strategy that was fully embedded into our business from grain to glass, and this is how we've spoken about our strategy from the beginning, from grain to glass. Then we have these four key pillars. Now, in building our strategy, we consulted more and liaised with more than 300 people within the organization. Also externally, of course. Each of these commitments was linked to consumer needs around some of the topics I mentioned previously, around, of course, the material risks to the business, and also very clearly and strongly linked with the United Nations Sustainable Development Goals. You have the four pillars here, which we'll go into in a little more detail. We talk about our strategies being good times from a good place.

We bring these good times, these moments of conviviality, of bonding, of friendship, of sharing, much of which, unfortunately, we can't do today, and we bring them from a good place. A good place that's the physical good place where our ingredients, where our products come from, the communities, et cetera, but also the emotional place, the way that we behave at Pernod Ricard. We talk about being passionate hosts and respectful guests. Passionate hosts, the way that we do conviviality, the way that we share, and respectful guests in terms of recognizing that we are only guests on this planet. We aspire to create a more convivial world, a world without excess. I'd like to just share a quick film with you.

Speaker 4

[Presentation]

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Hopefully that gave you a quick insight into the whole strategy. Just here, you can see on the screen, the full strategy. This is really just to illustrate the breadth and scope. I don't intend to go through that. You can see there that there's two SDGs linked with each of our pillars. We've made, as I said, strong progress so far. According to the ratings agencies and the most credible ratings agencies, which you see here, you can see, actually, our scores from last year for CDP and Sustainalytics in particular have gone up. We are the only wine and spirit company out of only one of 36 companies worldwide who have been identified as a lead by UN Global Compact for the progress we're making against the Sustainable Development Goals.

Now I'd like to just take you through each of those pillars. Just a quick reminder of why each of those pillars is important to us. I won't go through every single one of these targets because I'd like to focus on the progress that we've made. Nurturing terroir, hugely important for us at Pernod Ricard. All of our products come from nature, and are deeply rooted in the countries they come from. When you think about Jameson, it's Ireland, Absolut is Sweden, Havana Club, Cuba, and so on. They're deeply rooted in the places that they come from. Also, I would say, not just the terroir itself, but the broader sense of terroir in terms of community. We want to make sure that we nurture and protect all of those natural ingredients so that we have high-quality products for years to come.

The first sort of that piece is around terroir mapping. Just so that we know where all our natural ingredients come from, then we make sure that they're certified according to high sustainability standards. Once we know where they come from, we identify any pressing sustainable issues attached to those areas. For example, there may be a water or a pesticide issue, or maybe even a social issue. That's what we mean also around sustainable agriculture. To identify and see how we can reduce carbon emissions, then around more progressive and more visionary regenerative agriculture. We'd like to pilot eight schemes in our wine regions to see how we can progress on regenerative agriculture and partner with 5,000 farmers to share knowledge for the future.

Biodiversity, recognizing actually 2020 is a hugely important year for biodiversity, and we want to make sure that all our affiliates by 2030 have a strategic biodiversity project in place. Just to give you an example of one of the brands that's been progressing very strongly in that, I'd like to share with you Martell. Martell has been doing a number of different things in this area. The first is around the partnerships that we have with wine growers. These are 1,200 partnerships that we have. Some of those go back 10 generations, and when you consider that Martell's a 300-year-old brand, that's quite extraordinary. These initiatives are really about innovative techniques, for example, to reduce pesticides, but also other initiatives. We have sustainable viticulture initiatives looking at how we can adapt and the grape varieties that we're using in partnership with academic institutions.

glyphosate, we banned those in the Martell vineyards in 2019. We have a lot of biodiversity projects in place, like the one you saw on the opening slide. 100% of our vinasses is converted into biogas and reused in the production process, hence saving energy. In terms of innovation, we're looking at the use of bio-controlled products. For example, essential oils and pheromones in terms of pest reduction. You can see there that a lot of things have been done on Martell. In terms of the next pillar, the people pillar, this is about valuing everybody in our chain, all our employees, but also everyone that we're working with to make sure that we increase diversity and fairness. Part of that is a new human rights policy in line with the UN Guiding Principles. It's around responsible procurement.

It's making sure that all of our suppliers are working in line with our CSR commitments and guidelines and direction. It's about making sure that in all our brand communications, we're using creative routes to break stereotypes, and it's about health and safety, something that's absolutely fundamental to our business and never more so than ever today. It's about equality and future leadership, equal pay across our business by 2022, and I'm happy to say that we've made great progress in that. At the moment, we have identified a 2.3% pay gap, and we're working very hard to reduce that by our target for 2022. Gender balance top management teams by 2030, and to ensure that 100% of our employees receive future fit training every three years by 2030. To ensure that we train 10,000 bartenders on the Bar World of Tomorrow.

Just to give you some examples of that, and actually, given the period that we're going through, what we wanted to do was focus on the extensive support that we've been giving all of those different stakeholders, during COVID-19. Firstly, if we start with our employees, it's about building this health and safety culture. For us, this is about a strong mindset. As I said, it's been a very strong focus for us over the last year. We have healthcare benefits for all our employees across the group, including emergency treatment, should that be needed. As far as our suppliers are concerned, we've provided support to all of our suppliers and helped with long-term buying contracts to help support them during this difficult time. In terms of customers and bartenders, we've provided strong support to the hospitality sector.

For example, in the U.K., we've provided support to The Drinks Trust, and in the U.S., Jameson has provided support to the United States Bartenders' Guild. We've also accelerated a piece of work that we were doing on the Bar World of Tomorrow, around sustainable bars and helping bar owners and bartenders understand how to improve the sustainability of the bar. We've accelerated this training with a free online module, which we've created with the Sustainable Restaurant Association and Trash Tiki. This is hosted on a platform called Educate All, which is a partnership between the United Nations Institute for Training and Research and EdApp. This is a great piece of free training, that is about two hours long, and really helping during this period where bartenders have the time to be able to do that training. In terms of the community, we've provided things on many different levels.

Firstly, pure alcohol, over 3 million liters through our production sites at Irish Distillers, Chivas Brothers, The Absolut Company, France, U.S., and Poland, to name a few. For example, in Ricard has provided 70,000 liters to Laboratoire Cooper, which is the biggest hand sanitizer company in France. We've also provided additional liters of hand sanitizers, and an example of that is in the U.S., they have been working with the NYPD and other partners. In other countries like India, we've provided face masks and other medical equipment. In summary, really supporting all the people that we work with in the value chain during this very difficult time. If we move now to the making pillar. The circular making pillar for us is all about making sure that we're producing and making with minimal waste and minimal impact.

We talk about reducing any kind of overuse of products. Circular making for us is taking the model really from being a linear model to being circular, and you can see the number of different topics and subjects that this addresses. Firstly, around energy and recycling, around circular design, making sure that all the products that we produce are really in line with eco design principles, around water use, around reduction of water use, and around exploring new ways of using, reusing some of the organic waste in wastewater. Also around two very big topics around water and carbon to make sure that we achieve water balance in high-risk watersheds. By those, we mean countries such as China, India, Argentina, Armenia, and Mexico, to make sure that we're really addressing that.

Of course, in countries, but that doesn't mean we don't do anything in countries like Ireland and Scotland, but of course, there's much less need to do it there. In terms of carbon footprint, we have a target there to reduce the overall intensity of our carbon footprint by 50% in line with the SBTs. We're committed as part of the SBTs to this plan of making sure that the reduction is staying below the 1.5 degrees. Packaging on waste ban on all promotional items made from single-use plastic by 2025, I'll come on to that in a minute. To ensure that all of our packaging is recyclable, reusable, compostable, biobased by 2025. Also to pilot new ways of distributing our products. Just to share some progress on that. You can see here, and this is really the way we're thinking about it.

Rethink, reduce, reuse, recycle, and respect. Recognizing and meeting this consumer desire for less waste, I think this is never more relevant than today. We decided last week to announce that we would accelerate this timeframe from 2025 to 2021. Our target now is 2021 to make sure that we eliminate all single-use plastic point of sale materials. What do we mean by those? We mean things like pens, like plastic bracelets, etc. Make sure that any point of sale material we have is point of sale with a purpose. We've reduced recycled glass content for Absolut and Jameson amongst some of the brands. We've reduced the weight of Campo Viejo, Olmeca, and Altos, again, amongst some of the other brands too. We're making a strong move towards renewable electricity. We joined RE100. What is RE100?

It's a group of 200+ companies who've made the commitment to reach 100% renewable power. This is an initiative by CDP and The Climate Group. We've made very strong progress in Pernod Ricard Australia with that. As you can see, we've put in place more than 10,000 solar panels and were the first major winery in Australia to achieve 100%. Also, we've achieved 100% at Chivas Brothers and Irish Distillers. In India, another example, we've put in place 5,000 sq m of solar panels on the roofs of our production site. Now moving to responsible hosting. Hugely important and really at the heart of our business to make sure that we're promoting and selling our products in the right way, and to making sure that our employees take strong responsibility and act as ambassadors around responsible hosting.

We want to fight alcohol misuse in society by taking action on harmful drinking. You can see a number of different targets that we have here around employee engagement, around the consumer information that we provide about our products and how to drink them responsibly, around responsible marketing in conjunction with the rest of the industry. We have a target here that was set to be 2025, but actually again, we've accelerated that to be 2024. This is around really making sure that we take responsible steps in terms of digital marketing of our products. Fighting alcohol misuse to make sure all of our affiliates have at least one program at scale and in partnership, and an initiative that can be long-term and evaluated.

Responsible Party is initiative that we started over 10 years ago with the Erasmus Student Network. Our target now is to expand that to reach at least 1 million young adults. Again, just to give you an example of some of the progress that we've made, I would like to share with you a couple of examples, mainly focused on training and innovation. In terms of our employee ambassadors and ensuring that our employees are ambassadors, we've developed a new online training program, which is also linked with our new global responsible drinking policy. We had these things in place, we've created new versions and stronger versions. This training is now absolutely mandatory for all employees across our business.

We also have updated the training on our code for commercial communications and all of those people in those roles, which are really directly linked with that, it's mandatory for as well. Responsible Party, we took the opportunity during COVID to create an online digital campaign to really help encourage responsible consumption with young adults during this period of time. Lastly here, we set up an innovative challenge from new organizations, startups to come up with ideas on wise drinking, and how we could help put in place some wise drinking ideas. We had that two weeks ago, with all our employees had the opportunity to be part of the judging, if you like. There were two, the first and second winners.

First was an escape game, which is an online challenge where teams solve puzzles to get out of a virtual room based on responsible drinking topics. The idea is that everybody learns during this process. The second is called Bobby, which is where you can, if you go out for an evening, you can rent a driver who will come and pick you up and drive you home in your own car. I hope that that's given you quite a quick, I would say, update because we've done a lot of things in the last year on some of the strong progress that we've made in this first year of implementing our strategy. We really believe that this continues to demonstrate how it strengthens our business resilience, how it helps to mitigate risk, and also that it's really corresponding to consumer behavior.

We know that that's all changing. Everything's changing all the time. We need to make sure that we have a strategy that we're able to adapt and change. I think we've truly demonstrated that, and we've really empowered the organization to navigate through this COVID crisis while supporting employees and business partners and really back to what I said at the beginning, illustrating and underlining the relevance and the importance of this sustainability and responsibility strategy. We believe that we have the right strategy, a long-term strategy, a 2030 strategy with milestones throughout that period. A strategy that's right, it's addressing the right key global topics. It's relevant, it's relevant and appropriate in the changing context, and it's ready. It's a clear plan that's been adopted by our affiliates with clear targets and a clear timeline, and also with scope to seize opportunities.

Our vision and ambition is really to continue to drive strongly this strategy towards a greener and more inclusive economy. Thank you very much. That brings us to the end of the formal part of our presentation, and we'd now like to take questions from you.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you very much, Vanessa. Ladies and gentlemen, over to you for questions. You can type in your questions on the platform by going into the icon on the top right-hand side that has a question mark on it. We have a few questions queued already. The first is from Sanjeet Aujla of the Credit Suisse. The question is: Are ESG metrics incorporated into management remuneration targets? If so, how relevant are they? To answer on that one, the targets are determined by affiliate. We are a decentralized organization, and bonus structures can vary across the world. The top 500 managers will indeed have an ESG target as part of their metrics. The usual structure of our metrics for bonuses is to have a quantitative part, which is based on profit and cash, and then some qualitative metrics within the top 500 managers.

The qualitative metrics are one related to ESG, another related to the leadership model of Pernod Ricard, and then two, three others, which are depending on some specific projects that individuals are working on. That ESG metric that each of those top managers has will depend on the year and the affiliate's specific targets. In a water-stressed area, you might have a target related to water. If you are launching an active program, for example, on responsible drinking, that might form the target. In the case of Alexandre Ricard, for last year It was based on the launch of this new strategy that Vanessa just presented. There is another one for this year. We disclose them exposed, so you will see that at the end of the year. Hope that answers the question. The second question we have is from Kieran Murray from Baillie Gifford.

The question is, could you clarify Pernod Ricard's long-term carbon reduction targets, please? My understanding is that the company had committed to reduce carbon Scope 1 and Scope 2 emissions by 30% by 2030 from the 2018 levels. Vanessa, pass it to you.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Yeah. Thank you for that. Maybe we've already answered your question in part of that presentation. Yes, Scope 1 and 2, the target is 30% in absolute, and for Scope 3, it's 50% reduction in intensity. Both of those are aligned well below the two degrees, and that is the right timeframe, from 2018 to 2030.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. Another question from an anonymous caller. On the topic of circular making wooden gift boxes, I know wood is not the preferred material, but can you confirm if the use of wood will be prohibited? If so, what would be considered the most suitable alternative?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Yes. Whilst wood on the face of it seems like it should be 100% recyclable, in our new packaging guidelines, we're recommending actually to avoid the use of wood where possible. For some products, the claim is that you keep the products for longer. However, we are asking our affiliates to look for alternative materials to wood, and at the moment we're exploring a number of different routes on that.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you. The next question is from Chris Pitcher. What incremental costs are associated with the delivery of the ESG goals? Are these already embedded in the P&L, or do you need to make further investments?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Last year, Alex Ricard already stated that actually, in terms of the investment of our strategy, we're talking in the number of hundreds of millions. Our objectives are obviously spread across the business and so is the budget. The budget for this strategy forms part of CapEx, marketing, operations and HR. That's spread right across the business.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you. Now turning to gender pay gap. Anonymous question as following: I think you said you have a gender pay gap of 2.3%, which is I think indeed what you said. What prevents you from just closing it?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

We've recently conducted all the analysis to understand what the gap was. We now know what that gap is, and now we're driving towards closing that. We've got that information in the last couple of months. Now we're working towards closing that as quickly as we can. Certainly within the 2022 timeframe.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. Next question comes from Greg Delaney from Addenda Capital, who asks, the Scope 3 emissions, what strategies is the company using to achieve reductions?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

That's in two parts really. It's in agriculture and in packaging as well. In agriculture around pesticides, and for example, we've reduced the use of synthetic agrochemicals since 2013 by 48%. It's also some other more, I would say, regenerative agricultural methods around using more sheep actually than pesticides. Those are some examples within agriculture. Within packaging, as I said, it's really reducing a number of things. It actually starts with the mindset around packaging and making sure that we're producing our packaging and creating it in the right way in the first place. It's also in line with the POS that I talked about earlier in the presentation. Making sure that we only produce what's absolutely necessary. It's also around reducing the weight of our bottles, and we've done that with a number of different bottles. It's also around recycled content.

For example, the Absolut bottle has recycled content of 45%. I hope that gives some examples of what we're doing in terms of Scope 3.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. A follow-up on the responsible hosting, can you describe in further detail the two steps which you concluded your presentation that involve the video game and the driver for hire?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Yes. This was a competition that we put out through a company called Agorize, which helps to find ideas from different startups. We had quite a number, I believe over 40 initiatives which were then shortlisted, because it ended up being during the shutdown period, we ran a competition with a panel of different expert judges, but also with our own employees to judge from five of the ones shortlisted. The one that won, as I said, was this escape game, and they're currently working on more details on how exactly that's going to work. It's about really learning in education as you go along in order to be able to escape the virtual room. As I said, the other one is around a driver, I suppose a bit like an Uber, but you're actually hiring the driver rather than the car.

The driver comes, and collects your car from you. Let's say you've been to a party and place, he'll come and he'll drive you back with your own car to your own home. We see that we could use that very strongly in our own events in the future.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. A question now from Ed Mundy from Jefferies. He says he appreciates that ESG factors can boost the image and reputation of Pernod Ricard. How do you measure the positive effect on brand equity? Which brands are seeing an uplift in their brand equity as a result of ESG factors?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

I would say when we look at our brands, obviously at the moment, they're all working on different aspects of what that means for them. It means different things because it's got to be really linked to the brand truths and the stories of the brand. They are all taking actions, all of the brands, and all of the brand companies in line with the four pillars of our strategy. Absolut, for example, is seen to be really very strong in terms of circularity in a lot of the things that it's doing. It's been identified as being amongst the most carbon neutral distilleries in the world. All of this now is being shared increasingly with the consumer, so they have a better understanding of the provenance of the brand. All 120 million, I think it's more than 120 million, bottles of Absolut come from one source.

They come from one place. There's clear traceability, there's clear product quality attached to that for the consumer. We're seeing, of course, increasingly that consumers are much more aware and much more keen to understand about product quality, provenance, and have greater transparency about all the people that have touched their product throughout the value chain. In that example of Absolut, we know all 400 farmers.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. A follow-on related question, maybe Vanessa. It comes from Tristan at Exane Asset Management, who asks, "Which of your brands would you consider the best in class regarding ESG?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

I think they're all along different paths at the moment. I think it's true to say that Absolut is the one that's furthest down the track in terms of circularity, that's for sure. Also, brands like Jameson are making very strong steps forward in terms of energy, efficiency, and the same with Chivas, on all the Scotch whisky brands. I would say the one that's probably more visible to the consumer in terms of actions they're taking would be Absolut. Also, sorry, Kahlúa as a smaller brand. Kahlúa has a very strong program in Mexico where it's working directly with coffee growers. It's helping coffee growers to grow their coffee in a better way. It's helping to build those communities.

At the moment, we're working with over 200 families, but once that's scaled up, that'll be 500 families, and that will mean that the full coffee supply of Kahlúa will be 100% sustainable.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you. A question going back to the gender pay gap. I think you said you closed the gender pay gap by 2020. I think that it was 2022, Vanessa, right?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Yes.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Okay. Just for clarity, that is 2022. Can you put a figure on that gap at the group level? Let us know if you will find additional savings, or if we should just take that number off margin.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

As I said, we've only just completed that analysis. We knew we had this call, so we wanted to share that 2.3% number with you. At this stage, we would need to come back to you on that number and fully answer that question.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you. Again, ladies and gentlemen, if you would like to ask questions, you can do so by typing in the question and by clicking first on the top right-hand button, which has a question mark on the top band of the screen. The final question at the moment is from Trevor Stirling. How do you apply your sustainable agriculture principles to bulk commodities such as grain? Do you think you and/or the industry will move to direct contracts which have sustainability clauses?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

I'll start the answer, and I may actually— I believe Carine Christophe, who's from our sustainable performance team, is there, so she may be able to add to that one. Grain will be covered by sustainable certificate standards, and that will be included in the contracts. At the moment, there's no plans to include that in any direct contracts. Carine, I don't know if you have anything to add to that.

Carine Christophe
Group Environmental Manager, Pernod Ricard

Yes. If I can add something. In terms of supply chain of the commodities, the main grapes, cereals, and all the bulk commodities that we are buying are generally by terroir, and they are very locally procured. It means that we are depending on the different cooperatives. With the cooperatives, we are making some change in the supply chain to make sure they are going to sustainable agricultural standards. All of the bulk commodities that we buy will be certified according to sustainable agricultural standards by 2030.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

We have a new question. Sorry. Thank you, Carine. We have a new question, which is: how does Pernod Ricard balance its new mission to packaging, where luxury of liquid is suggested by elegant bottles? I think Vanessa's back. Okay. We just had a technical issue. Vanessa, do you want to take that question? Did you hear it? I think you're muted, Vanessa.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Sorry. It was about the balance of luxury and trying to meet our packaging targets. That's a very good question because, of course, we have products that have high premium cues, but we strongly believe that actually they don't need to be in some of the materials that they've been used in the past. We're reviewing all of those materials to truly understand what materials we need to replace as part of our targets for 2025. We absolutely do believe that that's possible. Also, I think in explaining to consumers that demand less waste these days, it's part of the story of the product as well going forward, and encourages innovative techniques, too.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

We now have a question which is more focused on digital. Has Pernod Ricard determined whether it can support advertising in the digital world as it did historically as a leader in the real world? Do you want to start on that one, Vanessa?

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Yes, I would say advertising's always been very strong for Pernod Ricard around our brands. We have brands that have very distinct personalities. Certainly, we have a very strong team in our global business development team who are working on digitalization of the business, but also to see how we can strengthen what we're doing in advertising. That's also linked as well with what we're doing around e-commerce too.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

Thank you. There are no further questions in the queue, I think that concludes our presentation and Q&A session for today. Vanessa, ladies and gentlemen, and Carine, thank you very much. Oh, we've just received one new question, Vanessa, if I can pop this one in.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Sure.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

A question from Tom Vanarian from APG. What are the ideas and plans about linking sustainability and responsibility targets and compensation for different level of management now and going forward? Maybe actually you want me to build on that one. We'd had discussed earlier that the top 500 managers have a target. These targets are linked to the sustainability and responsibility strategy that Vanessa presented and indeed the different KPIs that you see there along the different years. Depending where the focus is from one year to the other, some of the targets will be adapted to reflect those objectives. I'd say that going forward, that will be, if anything, reinforced given the growing consumer and business need for more sustainability. I don't know if, Vanessa, you wanted to add anything to that.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

No. I'd also say because we've put in place very strong governance models in all of our affiliates, particularly related to the direct affiliates who have set up steering committees for sustainability. All of those people who are usually CODI members, so senior management members, also have targets that they have to reach. In some parts of Pernod Ricard, because as you know, we're very decentralized, those KPIs have gone down throughout the whole organization. This year we'll be looking at aligning those to see that we can give targets to other parts of the organization as well. Certainly, all the top management have targets, as Julia said.

Julia Massies
VP of Financial Communication and Investor Relations, Pernod Ricard

I think this time it does indeed conclude our Q&A session. Thank you very much, ladies and gentlemen. Enjoy the rest of your day. Vanessa, Carine, thank you very much for your time. Should there be any further questions, please don't hesitate to reach out to us. Bye.

Vanessa Wright
VP of Sustainability and Responsibility, Pernod Ricard

Thank you. Thank you for joining us.