Harley-Davidson, Inc. (ETR:HAR)

Germany flag Germany · Delayed Price · Currency is EUR
24.67
+0.68 (2.83%)
Inactive · Last trade price on Sep 26, 2025
2.83%
Market Cap2.80B
Revenue (ttm)3.81B
Net Income (ttm)206.76M
Shares Outn/a
EPS (ttm)1.64
PE Ratio13.54
Forward PE6.85
Dividend0.65 (2.63%)
Ex-Dividend DateSep 10, 2025
Volumen/a
Average Volume633
Open24.67
Previous Close23.99
Day's Range24.67 - 24.67
52-Week Range18.76 - 35.59
Beta1.28
RSI50.42
Earnings DateOct 23, 2025

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]

Founded 1903
Employees 5,900
Stock Exchange Deutsche Börse Xetra
Ticker Symbol HAR
Full Company Profile

Financial Performance

In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.

Financial numbers in USD Financial Statements

News

December 19th Options Now Available For Harley-Davidson (HOG)

Investors in Harley-Davidson Inc (Symbol: HOG) saw new options begin trading today, for the December 19th expiration. At Stock Options Channel, our YieldBoost formula has looked up and down the HOG op...

1 day ago - Nasdaq

Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , Oct. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2025 financial results before market hours Tu...

2 days ago - PRNewsWire

Recent Filing Shows That Rep. Tim Moore Bought Over $65K Worth of Hyster Yale Stock

A report on October 10, 2025 shows that Representative Tim Moore from North Carolina purchase stock in Hyster Yale (NYSE: HY), valued between $65,002 and $150,000. According to the October filing, th...

4 days ago - Benzinga

Harley-Davidson: Strategic Actions Create Exit Opportunity (Rating Downgrade)

Harley-Davidson restructured its finance unit, partnering with KKR and PIMCO, unlocking $1.25B in cash and reducing capital intensity. See why HOG is a Sell.

13 days ago - Seeking Alpha

HOG November 14th Options Begin Trading

Investors in Harley-Davidson Inc (Symbol: HOG) saw new options begin trading today, for the November 14th expiration. At Stock Options Channel, our YieldBoost formula has looked up and down the HOG op...

15 days ago - Nasdaq

Harley-Davidson and Realtree® Release "Get Lost" Collaboration

Inspired by Realtree's iconic camouflage and Harley-Davidson's call to adventure, this capsule collection is made to disappear into the wild or stand out on the road MILWAUKEE , Oct. 2, 2025 /PRNewswi...

15 days ago - PRNewsWire

Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors

MILWAUKEE , Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Dani...

4 weeks ago - PRNewsWire

Harley-Davidson Poised for Growth Amid Potential Fed Rate Cuts

Harley-Davidson Poised for Growth Amid Potential Fed Rate Cuts

4 weeks ago - GuruFocus

Bay of Plenty motorbike crackdown: Bikes seized, teen to appear in court

Harley Davidson and Yamahas were involved in incidents.

5 weeks ago - NZ Herald

'Without US, the world would die': Donald Trump boasts of economic might, calls America ‘hottest and best’

Donald Trump asserted the US economy's strength under his leadership, attributing it to tariffs while criticizing India's trade practices, citing Harley-Davidson as an example. He claimed India impose...

6 weeks ago - The Times of India

‘One-sided relationship’: Trump repeats tariff charge on India; cites Harley Davidson

President Trump defended tariffs as crucial for protecting American industry, warning of potential economic decline without them. He highlighted trade imbalances with India, alleging high tariffs on U...

6 weeks ago - The Times of India

Harley-Davidson declares $0.18 dividend

7 weeks ago - Seeking Alpha

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , Aug. 27, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the third quarter of 2025. The dividend is payabl...

7 weeks ago - PRNewsWire

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that w...

7 weeks ago - PRNewsWire

This House of Representative Just Bought Up To $895K In Centene Stock

A report on August 5, 2025 shows that Representative Tim Moore from North Carolina purchase stock in Centene (NYSE: CNC), valued between $258,020 and $895,000. According to the August filing, the tra...

2 months ago - Benzinga

Harley-Davidson Names Artie Starrs CEO As Sales Decline

Harley-Davidson Inc. (NYSE: HOG) has appointed a new CEO amid declining sales in Q2 2025. Artie Starrs Takes The Reign "Harley-Davidson Inc. today announced that its Board of Directors has appointed ...

2 months ago - Benzinga

Harley-Davidson Names Topgolf Leader as New CEO

2 months ago - The Wall Street Journal

Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues

Harley-Davidson named Topgolf Callaway executive Artie Starrs as its new CEO, replacing Jochen Zeitz.

2 months ago - Investopedia

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1.

2 months ago - CNBC

Harley-Davidson names Topgolf's Arthur Starrs as new CEO

Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.

2 months ago - Reuters

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...

2 months ago - PRNewsWire

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders

Harley-Davidson Inc. (NYSE: HOG) announced it will release an entry-level motorcycle priced at $6000 during the company's second-quarter earnings call. What Happened: "Scheduled for release in 2026… ...

2 months ago - Benzinga

Harley-Davidson (HOG) Q2 Revenue Up 19%

2 months ago - The Motley Fool

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm

Harley-Davidson (HOG) expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division. Shares of the motorcycle retailer are up about...

2 months ago - Investopedia