Harley-Davidson, Inc. (ETR:HAR)
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23.39
+3.23 (16.02%)
Jul 30, 2025, 5:35 PM CET

Harley-Davidson Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally.

The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels.

The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services.

The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products.

This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand.

Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson, Inc.
Harley-Davidson logo
CountryUnited States
Founded1903
IndustryRecreational Vehicles
SectorConsumer Discretionary
Employees5,900
CEOJochen Zeitz

Contact Details

Address:
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208
United States
Phone414 342 4680
Websiteharley-davidson.com

Stock Details

Ticker SymbolHAR
ExchangeDeutsche Börse Xetra
Stock TypeCommon Stock
Fiscal YearJanuary - December
Reporting CurrencyUSD
ISIN NumberUS4128221086
SIC Code3751

Key Executives

NamePosition
Jochen ZeitzChairman, President and Chief Executive Officer
Jonathan R. RootChief Financial Officer and President of Commercial
Jagdish KrishnanChief Digital and Operations Officer
Paul J. KrauseChief Legal Officer, Chief Compliance Officer and Secretary
Luke Christopher MansfieldChief Commercial Officer of Harley-Davidson Motor Company
Mark R. KornetzkeChief Accounting Officer
Shawn Michael CollinsDirector of Investor Relations
George PrassasChief Communications Officer
Theo KeetellVice President of Marketing
Tori TermaatChief Human Resources Officer