Good day and welcome to the SMA Solar Analyst /Investor Presentation, financial results quarter one 2021. Today's conference is being recorded. At this time, I would like to turn the conference over to Mr. Ulrich Hadding. Please go ahead, sir.
Thank you, Molly, and welcome everyone. We very much appreciate that you are taking the time for this investor and analyst call on the Q1 2021 results. You can find today's presentation on our investor relations website. Conference call is scheduled for 30 minutes and will be recorded. The replay will be available for seven working days. After the presentation, I'll be happy to answer any questions you might have. I will start with a review of the Q1 financials, then give you some information on current developments, leading to an update on our expectations for the full year 2021. I expect my presentation to last less than 15 minutes. I refer to our disclaimer on page two and here on slide four, we have provided for you more detail and a summary of our key financials.
We will provide you with more details on our sales, profitability, balance sheet, and cash flow in the next slide. I will only focus on the quarterly development in the table in the bottom right corner of this page. As you can see, our Q1 2021 sales were slightly lower than in Q4 2020, but our profitability was in a good level in the quarter, which I will explain to you in more depth. Let's please turn to the next slide and then I will provide you with insights regarding our sales performance. You may recall, in Q1 last year, SMA completed a major project in our Large Scale & Project Solutions segment, which resulted in an extraordinarily high sales in that quarter. The fact that our net sales for the first quarter of 2021 declined compared to Q1 2020 does not surprise and was to be expected.
With net sales of EUR 240 million, SMA's sales in Q1 2021 were just slightly lower than the last two quarters, which for seasonality reasons is quite usual for the first quarter in our business. Looking at the regions, EMEA is and remains our largest region in terms of revenues in Q1 2021, with EUR 127 million, which represents 52% of SMA's global sales. In the region, our Home Solutions and Large Scale & Project Solutions segment achieved low single-digit growth, while our Business Solutions segment slightly declined compared to Q1 last year. Revenues in SMA's Americas region declined in Q1 2021 due to the major large-scale project completed in the U.S. during the first quarter of last year, which I alluded to earlier. With EUR 88 million of revenues, the Americas region represents 36% of our Q1 2021 sales.
Our Asia -Pacific region represented only 12% or EUR 31 million of SMA's sales in the first quarter and declined in sales compared to Q1 2020 due to COVID-19 related effects as well as quality issues in our Large Scale & Project Solutions and Business Solutions segments. Now, let me briefly walk you through the sales per segment on the right side of the slide. Our Home Solutions segment, which continues to perform well for over two years now, grew revenues in the first quarter of 2021 by 6%, reaching EUR 76 million. For this segment, Germany, Benelux, and the U.S. delivered the highest revenues, and Germany and Benelux grew their revenues compared to Q1 2020. Our Business Solutions segment declined by 21% in Q1 2021 compared to the first quarter of last year as a result of COVID-19 effects in several key markets.
Germany and the U.S. remained the top markets, and in Italy, we more than doubled our sales compared to Q1 last year. Our Large Scale & Project Solutions segment shows a decline compared to Q1 2020 due to the significant revenues from a major project completed in Q1 of last year, as mentioned before, and due to project postponements, which are caused by several factors. Among them, the current increase of prices for solar modules. The U.S. remained our biggest single market for our Large Scale & Project Solutions business, but Chile and Australia also contributed significant sales in Q1, and those countries more than doubled their Q1 2020 sales. Let me explain to you how our profitability developed in the first quarter of this year. In Q1, SMA generated an EBITDA of EUR 20 million, which translates to an EBITDA margin of 8%.
The EBITDA significantly improved compared to Q1 2020, mainly driven by improved product mix and cost optimization in our operations. Profitability was positively impacted by exchange rate effects of approximately EUR 2 million. For the remainder of this year, we expect profitability to continue to increase driven by higher sales volumes with a similar product mix to Q1. Our depreciation remained on the same level as in the last quarters, and there were no unplanned depreciations in Q1. Now let's have a look at the segments in detail. Home Solutions. EBIT in the Home Solutions segment has continuously improved over the last quarters and with EUR 40 million in Q1, profitability nearly tripled compared to Q1 last year. This is mainly driven by the strong Q1 sales, the positive development of our product portfolio, and stable prices.
In the Business Solutions segment, EBIT was negative due to the lower sales as a result of COVID-19 triggered sluggish demand in several key markets. We expect sales to pick up in this segment in the second half of this year and profitability to improve accordingly. The Large Scale & Project Solutions segment also had a negative result in the first quarter, but despite much lower sales, profitability was slightly better than Q1 last year, driven by improved product mix. As I will explain to you later in the presentation, this segment has a strong product order backlog and sales are backloaded in the second half of the year. As such, we are confident that the segment will deliver higher sales in the second half of the year and become more profitable. Now I will move on to the balance sheet and net working capital on the next slide.
At the end of 2020, our net working capital balance was EUR 211 million, which represented a net working capital ratio of 21%. At the end of Q1 2021, our net working capital increased to EUR 239 million, or a ratio of 24%. The reason for that being the increase in our inventories. Going more into detail, you'll see that finished goods inventories increased by EUR 35 million in the first quarter. The buildup of inventories is mainly related to the strong order pipeline for our Large Scale & Project Solutions business and an increase of safety stocks to ensure our ability to supply during the COVID-19 crisis. Our raw material stocks also increased in the first quarter as a result of our measures to mitigate supply risks. Trade receivables remained rather stable, with a balance of EUR 190 million at the end of Q1.
Trade payables of EUR 153 million at the end of Q1 increased by EUR 9 million in the first quarter. Advance payments from our customers, which are reflected in our balance sheet under other liabilities, also increased in first quarter from EUR 23 million at the end of 2020 to EUR 27 million per end of Q1. Let's have a look on the group balance sheet on the right side of this page. The balance sheet, the most significant changes since the beginning of this year are related to the development of the net working capital positions, which I just explained. The decrease in other assets, which I will explain to you now, and the related effects on our cash position. Other assets decreased from EUR 108 million at the end of 2020 to EUR 89 million at the end of Q1 2021.
This decrease was mainly related to an income tax reimbursement payment in the U.S., which we received in the first quarter. This positive cash flow helped offset for cash outflows related to our increase in net working capital. Total cash remained on the same level as per end of last year, with a balance of EUR 237 million. Our equity ratio of 42% at the end of the first quarter also remained on a similar level compared to end of 2020. Let's now turn to our cash flow profile on the next slide. In Q1 2021, SMA generated a positive gross cash flow, which nearly doubled compared to Q1 last year. This is mainly driven by our net result in the first quarter, adjusted for non-cash effects such as depreciation and amortization. We also slightly benefited from the mentioned tax reimbursement in March this year.
Both our Q1 cash flow from operating activities and our adjusted free cash flow are positive, which reinforces that our business is producing positive cash flows even with the increased investments into building up inventories. In summary, SMA delivered a strong first quarter for 2021 with an increased level of profitability and a positive adjusted free cash flow. Our revenues were in line with our expectations but below Q1 2020, mainly due to the extraordinary project completed in the U.S. market at the beginning of last year. SMA's balance sheet structure is solid and our equity ratio of 42% and net cash balance of EUR 227 million remain on the good level from end of 2020. In addition, SMA continues to have a syndicate loan for EUR 100 million available, which was recently renewed at improved conditions for another three years.
This concludes the detailed review of our Q1 2021 financials. Usually at this point in our quarterly calls we lay out our view on the PV market. We decided to skip this topic as it is only six weeks that we shared our comprehensive market view with you when presenting our 2020 results. In the meantime, there has been only a minor change to the market model. We have raised our global PV market forecast for 2021 from 150 GW to 155 GW based on additional growth potential in the Americas and the EMEA regions. Our growth expectations of 9% per annum until 2023 remain unchanged. We will provide a detailed market outlook again in the H1 results presentation in August this year.
Now, let me please provide you with an update on current developments. As I've already mentioned in the financials part, the global coronavirus crisis has taken its toll on demand in the first quarter of this year. This is especially true for the Business Solutions segment, where sales declined because companies facing financial uncertainties were reluctant to invest in commercial PV systems. However, we expect demand to accelerate in all segments over the next months as more and more people get vaccinated and economic uncertainties decline. Another challenge is the current global shortage of electronic components. So far, we have been able to prevent any major disturbance of our supply chain and production capacities. We are, of course, monitoring the further developments, but at this point in time, we are optimistic that repercussions of said shortage will affect SMA only mildly.
For our long-term prospects, important are the current political developments, which are very promising for the future of solar PV. Around the world, governments have understood that they need to take action to counter the climate crisis quickly. The European Union has confirmed its commitment to reduce its carbon emissions by 55% until 2030. The German government last week also announced that it will tighten its climate protection law and raise its renewables expansion targets, which SMA has, by the way, already called for a couple of months ago. In the U.S., the Biden administration has also started to live up to its promise of focusing on the climate crisis, nationally with a $2 billion climate and infrastructure program, and internationally with a climate summit that sent positive signals for the UN climate summit in Glasgow in November. Thus, our long-term perspectives become even brighter.
This brings me to our guidance and expected future development. Looking at the right side of this slide, you can see that our order backlog remained on a high level of over EUR 800 million at the end of the first quarter of 2021. Our strong product order backlog of EUR 355 million at the end of the first quarter includes key projects for our Large Scale & Project Solutions business, which will be completed and realized in our revenues this year. Our service order backlog continued to grow in Q1 as our O&M business continued to acquire key projects. On the left side of this page, you can see that our Large Scale & Project Solutions order pipeline remains on a high level, and our product order backlog is distributed evenly across our three regions.
Our Q1 revenues and high level of order backlog for products secures more than 50% of our 2021 sales guidance. This brings me to our 2021 guidance on the next slide. SMA's sales and profitability were in line with our expectations for the first quarter of 2021. Also for the entire fiscal year, we uphold our sales and profitability guidance with revenues of EUR 1.075 billion-EUR 1.175 billion and EBITDA between EUR 75 million and EUR 95 million. Let me elaborate on that, as of course, we all know that there are several challenges to our industry these days. First, low market demand. Yes, can be seen, for example, in our Business Solutions segment due to COVID-19 caused uncertainties and liquidity constraints. At this point in time, we see rising order intake and are confident that H2 will bring upside demand. Our strong order backlog supports this assessment.
Second, supply constraints. As mentioned before, so far, we have not lost any business and remain optimistic that the impact of electronic component shortages can be mitigated and the utilization of our infrastructure be continuously improved. Third, margin compression. Higher costs for certain components and logistics are felt throughout the industry. So far, SMA could achieve higher ASPs than planned and sees the possibility to continue this way in order to compensate for higher costs. In addition, SMA is used to keep functional costs at a low level, which will help in dealing with any eventuality later this year. All in all, we see SMA on a good path to make 2021 another successful year. Let's turn to the last slide. To sum up why an investment in SMA is worthwhile. Real sustainability will become a significant topic for important stakeholder groups.
At SMA, sustainability has been a core value since the company's inception. Part of the sustainability are also our financial stability and our focus on a sustainable energy supply based on PV. Our comprehensive portfolio for all segments and applications and our global sales and service infrastructure, we can serve all customer groups around the world and thus profit from the whole potential of the global energy transition. Our Strategy 2025 forms the basis for our further development into a systems and solutions provider with perfectly fitting answers in all key areas of future energy supply. This is why if you trust solar, there's no way around SMA. Now I'm happy to take your questions.
Thank you. If you wish to ask a telephone question, please signal by pressing star one on your telephone keypad. Please ensure your mute function is turned off. Again, that is the star key followed by the number one on your touch tone phone to pose a question. We will take our first question from Jeff Osborne of Cowen and Company. Please go ahead. Your line is open.
Hey, good morning, Ulrich. Thanks for all the details on the call so far. A couple questions on my end. Just being here in the U.S., we're certainly hearing more about postponements for projects, which you alluded to on the utility scale side. Just given the tax credit is the same in 2022 as it is in 2021, and there's a discussion about actually raising that tax credit. What's the risk, in your pipeline or backlog of those projects actually being pushed to next year?
Good morning, Jeff. I think that the additional risk of these ITC ideas is to a very large degree overlapping with the situation that we already see at hand. There is not a bulk of project in the pipeline. It is more or less dealt with already. I think we have seen so much movement in the project business already that I don't think that this will be a major issue. We will, of course, have the risk of projects extending into the succeeding year. That hits us every year. Sometimes it's stronger, sometimes it is not. For now, we have already seen this movement, I don't see that this will become a major issue in Q4. The risk, however, exists. Yep.
Got it. Then just two other quick ones. If I heard you right, the U.S. residential business was up year-over-year. Can you just talk about what drove that success? Is it ShadeFix or did you have a product cycle there? Any details on that front would be helpful. Just a housekeeping question as well. If you could share what the storage percentage of revenue was as well as the trading revenue, that's helpful to know as well.
Sure. With regard to resi in the U.S., we just went, let's say, with the market. I wouldn't call that a ShadeFix impact. That still needs to be to come. It was, let's say, just normal business. No major impact still to be seen.
Got it.
I think we even fell a little bit short of our expectations because we had some shortages in supply issues with rapid shutdown devices. That on a positive move anyway. Let's say the big bang, which I'm still convinced is to come, Jeff, that's not it. That's coming. That's still to come.
Okay. Good to hear.
I hope so. With regard to your other question, with regard to the distribution of revenues, we had about 15% is trading goods. Storage share is about 10% of our revenue.
Thank you. That's all I had. I appreciate it.
Sorry, Jeff. One moment, one issue. I mistakenly gave you the 2020 figures. The storage share in Q1 2021 has been 14%.
14%. Okay.
One four. Yep. Welcome.
Thank you. We will take our next question from Constantin Hesse of Jefferies. Please go ahead. Your line is now open.
Thank you very much. Good afternoon, Ulrich. Three questions from my side. Number one, while we saw gross profit increase in Q1, can you maybe elaborate a little bit more on the current inflationary pressures you're seeing in the supply chain and how these will impact you throughout the year? Just on this point, are you actually passing through price increases as well? That's my first question.
The Q1 was certainly impacted by heavy weather conditions in the U.S. as well in Europe, and that made it difficult to install. That led to full warehouses in resi and commercial. That, let's say, contributed to the price pressure we see in the commercial sector, and also to the fact that order intake was still low. That is probably even supported by the fact that module prices are rising. The supply chain issues have, of course, no impact on the demand side. As we had made our homework, Q1 was not at all affected by supply chain issues so far. The only factor to be felt in Q1 were higher transportation costs.
These could be compensated with the ASPs in our resi and utility segments being kept at a very high level. The supply chain issues are, of course, of importance for the coming quarters, as I explained already. We see ourselves here on a good track. The question whether we could give through the price increases to the sales price level, I think in the first step, we would just not lower prices. Lowering prices is a usual thing in our industry, and therefore, by not lowering prices, you already compensate for quite something. So far, that has been happened. Our price level in resi has actually increased in comparison to last year, certainly due to product mix, but also because we were able to not lower prices. The price pressure in utility is not as severe as planned. Also, we get some tailwinds here.
Whether we will be able to increase prices in order to compensate for the higher logistics and raw material costs needs to be seen. That is something that we will observe. That opportunity we will, of course, observe and see what the market, let's say, allows.
Okay. That's great. Thanks. Just quickly on this point, what are some of the key pressures? Logistics is definitely one, and when it comes to raw materials, what are kind of the main drivers or the main pressures you're seeing there? Are you even able to take a hit from higher costs over the next few quarters without increasing prices? Cheers.
Well, with regard to raw materials like copper, for instance, they of course, have an impact on many components. The things we are talking about the most are the shortages in the electronic components market, which forces companies to source on the spot market. Spot market prices have doubled, even tripled in many cases. Therefore, the biggest impact with regard to COGS is probably deriving from transportation costs and electronic components. Of course, this poses a risk to our profitability in the coming quarters. As I explained earlier, so far it hasn't, and so far, our planning doesn't see a big impact of this supply shortages, as well as with regard to the prices. The situation is complex because we are not the only one who is affected by this phenomenon. It's the entire competition landscape.
In one month, we might just, let's say, suffer from higher prices. In another month, this may open up an opportunity for us because a customer cannot source from a competitor and then turns to us, and we might have then the opportunity to have additional volumes being sold. It makes it more difficult to plan the entire year. Our belief is that the demand uptick we expect for the second half of the year and the joint efforts of everybody to deal with the shortage situation in the electronics business. In addition to that, the advantage that SMA has as a company who has already for months ago ordered these components and has longstanding relationships with electronic component manufacturers, gives us the, let's say, optimism that we will get through this year affected, but only mildly affected by this situation.
That's great. Thanks. Just a couple last questions from my side. Number one is, what is driving the significant profitability improvement in Home Solutions? Two, if you can talk a little bit about the downgrade to the guidance you did for the utility. I think it was at EBIT level for utility and sales in the commercial segment. If you could add some color there, what the key drivers are compared to the guidance you released at the full year 2020 results. Thank you.
First, with regards to Home Solutions and profitability there. First of all, there has been this FX effect of EUR 2 million, which I already mentioned. That is attributable to all three segments. In Home Solutions, you just see, let's say, the result of our longstanding efforts to straighten out the product portfolio and bring down our infrastructure costs, our cost base. With regard to Home Solutions, we have, let's say, just good timing. We have high demand, we have mature products with low failure rates, very well accepted in the market, and improved margins due to the product mix that we have worked on by sorting out all products with lower contribution margins. That is just, let's say, the result of our homework we did for the last 2.5 years. With regard to Business Solutions, you didn't ask, but let me elaborate on that very quickly.
The situation is very heavily impacted by COVID. The medium-sized enterprises are hit the most by uncertainties and by liquidity constraints, and therefore postpone investments, therefore, Business Solutions is impacted. That will, let's say, go away when the COVID-19 pandemic goes away. Large Scale & Project Solutions, the situation is more complex. First of all, we see for the entire year, revenues increasing, profitability decreasing. That is due to the one-off effect that we had by the end of 2020 when we had this agreement with one of our suppliers. The one-off effect that we had, this positive one-off effect, was allocated to the Large Scale & Project Solutions segment, which produced an enormous positive result. In comparison to this distorted result for Large Scale & Project Solutions, the full year result for Large Scale & Project Solutions this year has to be lower, which doesn't mean that it has to be negative.
It is just lower in comparison to the previous year. In fact, we are still optimistic that we might turn the Large Scale & Project Solutions segment into the black regarding profitability this year. With regard to revenues, we see this segment still increasing. The reasons for that is we are just going, you know, with the overall market increase, within the utility segment, there are only very few competitors left. On the midterm to long term, we think that our quality will convince customers more and more, especially when batteries and storage solutions kick in, that SMA will be able to extend its market share.
That's great. Thanks. Just on the downgrade of the guidance. Basically in commercial, you're saying that the demand pickup in the second half won't really upset the sales decline in the first half. In the utility, you were guiding to higher EBIT margins relative to last year, but now this time around, you're not. Is that because you're seeing more pricing pressure?
No. Again, with regard to Home Solutions, revenues as well as profitability will increase. With regard to Business Solutions, revenues will be, let's say, on the same level, profitability will increase. We are now facing some problems regarding due to COVID, which we think will be compensated by higher sales in the second half. With regard to Large Scale & Project Solutions, higher revenues, lower profitability due to this one-off effect in 2020. I think that the challenges to this assumption, to this prognosis, are multifold. With regard to Home Solutions, I see the least. With regard to Business Solutions, well, the uptick might not come, but as I explained, we are optimistic about that. With regard to Large Scale & Project Solutions, as Jeff already mentioned, there might be further project postponements, which then leads to project postponements in the succeeding year.
We have seen that already to quite some extent, therefore, I think that we have already, let's say, seen that phenomenon, but there might be more. The revenue level for Large Scale & Project Solutions might be even, but at this point in time, we still see it increasing, therefore, contributing to achieving the guidance. I know that you would like me to qualify the guidance to some extent, and I have thought about it. Based on the data points we have assembled until yesterday, I cannot do so because I still see a big potential in this year, 2021, despite all the challenges we have already discussed.
Thank you.
Welcome.
Thank you. We will take our next question from Lasse Stüben of Berenberg. Please go ahead. Your line is open.
Hi, good afternoon. Sorry, I just wanted to follow up on the final point again. You mentioned the positive one-off effect was mainly booked in the Large Scale & Project Solutions segment in Q4 of last year. Can you just remind us, I'm not sure if you mentioned this with the 2020 results, what the underlying profitability was on the EBIT level for the divisions? I couldn't find it in my notes. I'm sorry if I missed that. That would be the first question. I would have one more after that.
Yeah, with regard to the full year 2020 results, you could, as a rule of thumb, say that they were about the same as we see them right now if you deduct this one-off effect. The one-off effect was compensating for losses that we had assembled in 2019 and 2020, and also is to compensate for further costs that we will assemble in 2021 and 2022. Therefore, it is really difficult to make an apple -to-apple comparison. I think if we would say that without this one-off effect, Home Solutions would have been positive as it has been. Business Solutions would have been negative as it has been, and Large Scale & Project Solutions would have been about break even.
For this year, the situation will be about the same as the, let's say, the operational strength that we have in Q1 is just continuing the trend that we have seen in Q3 and Q4 last year, which we expect for the coming quarters. We will see good results in Home Solutions. We will see slightly negative results in Business Solutions, and we will see break even to positive results in Large Scale & Project Solutions. The reasons for that being an increased and improved gross margin, which is, let's say, supported by higher utilization and by less pressure on the price front. Therefore, let's say stable ASPs, slightly decreasing ASPs.
Great. That's super useful. Maybe just one final one. In terms of working capital, how do we think about that for the remainder of the year? Do you see the payables potentially coming back down, and so we should have a bit more efficient working capital? Just to have a rough idea of what that should look like as we move through the quarters, that would be helpful. Thank you.
Yeah. We will see an increase in raw materials, as we are just, let's say, preparing for shortages and just assemble what we get. With regards to trade payables, we assume that they will go up step by step throughout the year as we will be able to negotiate better payment terms and delivery terms with our suppliers. That should help the net working capital ratio to fall again. How that exactly plays out has very much to do with how this shortage in electronic components is going to play out. In general, I think that our stocks will remain on that high level, whereas the AR and AP portions will be optimized later this year. Which means that liquidity-wise, it will go up and down throughout the year. We will see lower figures in some months, and we will see higher figures in some other months.
By the end of the year, we will approach EUR 250 million.
Great. Thank you very much. Just maybe one final one. I know you've mentioned that you expect, I guess, revenues to increase as we go through the year. I guess that also holds for Q2, especially. You've spoken a lot about the second half. Just more near term, do you see increased demand in Q2 relative to Q1?
Mm-hmm. Yeah. I will refrain from, let's say, qualifying Q2 as a quarter only. I will just talk about what we see right now for the coming months. That is an order intake rising in not only the Home Solutions segment, which wouldn't be much of a surprise, but also in our Business Solutions segment, which is different than it has been the last months. The last months, we know we had always very good Home Solutions results, and we had very fine Large Scale & Project Solutions results, but the business in commercial was sluggish. Now we see an uptick also in order intake for commercial, which might be, let's say, the first hint of the entire situation become normalizing again. Would fit to our overall perception of the COVID-19 pandemic, especially in the U.S. That is still a thesis to be rechecked.
Still, what I can say is that we expect higher sales in Q2 than we did for Q1.
Great. That's helpful. Thank you very much.
You're welcome.
We will take our next question today from Jean-Marc Mueller of JMS Invest. Please go ahead.
Yes, thank you for taking my question. Similar questions as have already been asked, but maybe phrased slightly differently. You're still guiding for inverter output sold of 17 GW - 18 GW. If I take mid-range 17.5 GW, I subtract Q1, that leaves me with something a little bit more than 14 GW for the remaining three quarters. That's roughly what you sold in 2020 for the full year. Again, based on that, you mentioned that Q2 sales will be higher than Q1, but should you also expect basically a linear progression? Because the number is so big, Q3 should then be higher than Q2, and Q4 potentially should be then the strongest quarter. Is this how we have to look at it?
Yeah, well, we didn't say anything about the gigawatts sold.
No, the SMA group guidance for 2021.
Yeah. That has been the guidance at the beginning of the year. What we see right now is that we have higher ASPs than expected. We're getting some tailwind with regard to ASPs. We see difficulties and postponement of projects. By the end of the year, we might end up just with, let's say, 17 GW rather than 18 GW. That might be on the somewhat lower level of that range in the guidance.
Okay.
We will be able to hit midpoint of our sales guidance due to the higher ASPs. Otherwise, it is as linear as you said. There is not a singular quarter to be picked as being the bulky one or something like that.
Okay.
Q3 is normally better than Q4 due to the year-end.
Exactly. This is why I'm asking.
There's usually in December, it's just the month of lower revenues that we have every year.
Okay.
Just everybody stops at mid-month. That is, let's say, something that we have seen every year. There is not to be, let's say, an explosion in the market or something like that. I would think it's rather linear to be calculated.
Okay. Just in terms of gigawatts, if you say average selling prices are more or less stable, it's just the big numbers that have to come through now in Q2, Q3, and in Q4. Even the rather weaker start of the year.
That's what we expect.
Much has been said now about the segment guidance, sales up, EBIT down, et cetera. I kind of get it, still it's kind of a change to what you said at year-end. You keep the quantitative guidance, you keep stable. I would assume that if you say Business Solutions might be only constant in terms of sales and not up, that is kind of compensated then by maybe from the perspective from today at least, stronger sales in Home Solutions and maybe Large Scale & Project Solutions projects.
I think-
Does it mean that we have to look maybe more at the lower end of the sales guidance?
No. Sorry. I think that the full potential of the sales guidance is valid.
Okay.
The reason for that is not that we are convinced that we are able to, let's say, see the business different than all other participants, but because there are so many uncertainties still, which do not only pose risks, but they also pose opportunities.
SMA has a well-oiled production machine, we have a global footprint, means that we will be able to react to certain situations better than our competitors. We might just pick up some business that others have to just drop because they just have to stop production, for instance. We know from at least one competitor who has not been able to continue producing his major contribution bringer. It's just a matter of time until we are going to get approached by certain customers in order to jump in for that eventuality. With the COVID-19 pandemic, let's say, being on the retreat and certainly a huge market demand being out there, liquidity the same, we will see whether there is still potential. I think that we will be able to revise our market estimates by the mid of the year when we meet again in August.
We will see whether the supply shortage have an impact on the overall market assessment. Up to now, we do not see that. We see it's a difficult situation right now, and it might hit some market participants very badly. We think that SMA will not be among those, and therefore 2021 will be perhaps not as wonderful as I have dreamt in the beginning of the year, but still be a successful year. I'm not able, not only not willing, but I'm not able to really qualify the guidance because I still see it being possible to live up to the upper or lower end, whatever the pandemic and the price situation and the supply situation will bring within the next six to eight weeks. I think those will be decisive.
Okay. My final question on Home Solutions and Business Solutions. I remember from previous talks that we had, if I remember correctly, you said that material costs are actually quite similar, percentage of sales for both those divisions. When I look at the profitability, obviously Business Solutions lags quite strongly behind Home Solutions, despite roughly the same sales level. Actually, Business Solutions is even a touch larger than Home Solutions in terms of sales. Can you explain that to me? Has this to do with other functional costs, et cetera, that you book against the divisions? What is the reason for the low profitability in Business Solutions if, let's say, the costs are somewhat similar to Home Solutions?
Well, there are several reasons to that. First of all is, margins in Business Solutions are per se lower than they are in Home Solutions.
Right.
Second, the storage business, which comes with higher margins, happens in its entirety in Home Solutions and not in Business Solutions.
Okay.
When we are selling storage inverters, this is all in residential. Nothing is happening in commercial.
Understood.
A lot of things are happening in utility, but we're not talking about central inverters. We're now talking about string inverters, meaning Home Solutions and Business Solutions only.
Here, the entire storage business happens at Home Solutions a nd residential. That also contributes to higher margins, Home Solutions. Last but not least, we have, let's say, our portfolio is undergoing certain life cycles. In Home Solutions, we now have, let's say, a perfect match. The entire portfolio of product is mature, that doesn't have many quality problems and still has some time to go. Commercial is our business segment is undergoing, let's say, the downturn of the cycle, and therefore has also more difficulties with regard to margin and quality costs.
Okay.
There will be a time when this is the other way around.
Sure. It is correct, the material costs are similar in both segments. Just the material costs for the inverter, basically.
Yes.
Okay. Thank you.
Home Solutions is benefiting from the product mix.
From the storage. Yeah, the better mix. Yeah.
Storage and product mix as such. Yeah.
Thank you.
You're welcome.
Our next question will come from Guido Hoymann of Metzler. Please go ahead. Your line is open.
Yeah. Hello, [Foreign language]. Actually, most of my questions have been-
Hello.
Hello. Most questions have been asked. Maybe one left, and rather a strategic one. RWE just mentioned, the big utility, the huge chances they see to arise from the potentially, once again, accelerated coal exit here in Germany. They mentioned their talks to German politicians of all parties. The point is that, obviously the politicians have understood that if they want to accelerate that, then they need more renewables, obviously. Of course, that's what it is about. They seem to be willing to facilitate construction and approval processes, I think, which is desperately needed here in Germany. My question is actually twofold. First, how big is the German market in your sales, so the Germany share of sales?
Yeah.
Is it still a relevant market? I know you are a global player, so does it play a notable role? Would it make a difference if this business would be booming here in Germany? In connection to that, are you also planning maybe some additional sales efforts or activities here in the German market if this happens? We're talking about, I think, eight to nine years window to open and huge growth potential, I think. That's my question.
Thank you. Actually, the renewal of the German energy statute is being negotiated by the German politicians as we speak, and it is about to be released from the parliament today. The impact on the German market for this year still needs to be seen. We certainly see an uptake of the German market potential for the entire duration until 2030. That is for sure. The market estimate of the German market will increase, and we will participate from that, as our market share in Germany, in residential, for instance, is still very high. We are certainly the market leader in Germany.
Right.
The German market is still very important. Our share of all revenues going into Germany is about 20%. The tailwinds we get from German politics will certainly be benefitting SMA. Whether this already happens in 2021 needs to be seen from the red tape that is to be expected in the coming weeks. If that happens, we will certainly be not only prepared, but also willing to tackle that market very openly and aggressively.
All right. Very clear. Thank you.
Thank you.
We will take our next question, a follow-up from Constantin Hesse of Jefferies. Please go ahead.
Thank you. Just a couple of follow-ups very quickly. Number one is, really, how sustainable are these margins in Home Solutions, even if I adjust for the effects? The margins were really good there. Clearly, you had the mix effect of storage, which was 14% of sales, which I think is one of the highest levels you ever had. I'm just wondering how sustainable these margins are there. That's the first one. Thanks.
If I would just be able to exclude every outer effect that we have, that we were talking about the last half an hour, I would say it is not only sustainable, it's going to be improved. Our gross margin now is at 22%. If everything works out and nothing happens, it will further increase. Therefore, the business model as such is very sustainable. We haven't talked about ShadeFix yet. We haven't talked about us regaining market share in the U.S. market, which I think will happen next year due to several reasons. That's very sustainable. With regard to the project business and our central inverter, our Large Scale & Project Solutions business, here, I think the midterm perspective is also very positive. However, it will not be that linear. There may be ups and downs.
The market is very quickly moving into the combination of regular PV installations with stationary storage devices. Here the market is really rattling. We certainly have huge chances here because technology-wise, we are a technology leader. However, we are still, in comparison to other companies that also provide storage, as one of the smaller players, and therefore it needs to be seen. All in all, I would say that on the mid to long term, also the project business and Large Scale & Project Solutions business, we will see growing margins. Not only stable margins, but growing margins.
That's great. Thanks. Just the second one, and I'm really sorry to be a pain, I'm just trying to really figure out what changed between the segmental guidance in the full year 2020 report and this year. In Business Solutions specifically, the downgrade was revenues up to revenues stable. Here you're basically assuming that because of COVID, your sales are now expected to be slightly lower than you were anticipating in the full year 2020 results in Business Solutions. Okay.
Okay. Mm-hmm. What happened in the meanwhile is your question, no?
Exactly. What happened between the end of March and now for you to downgrade this guidance from up to constant in Business Solutions, and what happened between March and now to downgrade the EBIT guidance in utility from up to down?
Yeah. Okay. Sorry for not getting you earlier in that regard. The fact that we have guided Business Solutions revenue-wise increasing three months ago, or six weeks ago, and are now talking about, let's say, a constant development, is that we are shy of saying that the uptick in H2 will totally compensate for the situation we have found here in Q1 and currently. We were, a few months ago, more optimistic about Business Solutions picking up quicker, and now have to see that this had had an impact which was more severe than planned. We still see this uptick in H2, whether it's going to make up for the underperformance here in Q1 and also in April, we think probably it won't. Therefore, we have corrected or, let's say, amended this guidance prognosis.
Perfect. Thanks. Then in utility EBIT?
With regard to utility EBIT, all right. I think that this is just, let's say, the correction of an assessment that puts the same on an adjusted basis. The prognosis we have given for Large Scale & Project Solutions is if you look on that from an operational level, it is increasing. The prognosis we have given in our full year report, let's say, didn't really reflect the fact that we had this one-time effect, which made the result for profitability in the Large Scale & Project Solutions segment so phenomenal. In comparison to that, we won't be able to rise the profitability. If you look on that on an adjusted basis, it is still true.
As we have to report not on adjusted basis, but on, let's say, on a formal basis, we had to acknowledge that this was misleading, and therefore corrected that into, let's say, decreasing rather than increasing.
It's fully understood.
By the end of 2020. Yep.
That's great. Thank you very much. Very clear. Thank you.
Our last question today is a follow-up from Jean-Marc Mueller of JMS Invest. Please go ahead.
I also have to apologize. I also have a pain-in-the-ass question. When I look at the operating profit, the segmental split, obviously we spoke about the great margin Home Solutions. We spoke about Business Solutions, Large Scale & Project Solutions. There's also the reconciliation line, which improved from -EUR 0.3 million to +EUR 3 million. Were there any one-offs in Q1 we should know about, which were booked in this reconciliation line? We spoke about FX is booked in the divisions, so that should not affect the reconciliation line. If you could maybe also elaborate on that one.
First of all, the FX effect is in the reconciliation line.
Okay.
It's not allocated. Then there are other, let's say, effects which you wouldn't call a one-off effect. There is some accruals that were made, could be released, and some other smaller effects which are of operative nature and happen all the time.
Okay.
Cannot be allocated to one of the segments.
No, I understand.
In the preceding period, we also had some negative effects, which were, let's say, more unusual. Usual in the reconciliation line, you have some small positive impact.
Exactly. This line can swing about quite a bit, right? Obviously having it on the plus level is kind of unusual. Typically, it's more slightly negative, I guess.
Yeah. Typical, it is slightly positive because we have, for instance, something like rental incomes. We have let off some buildings here, and also we are selling energy, and that also goes into this reconciliation line.
Okay. Understood. Thank you.
You're welcome.
This will conclude today's question and answer session. I would like to hand the conference back to your host for any additional or closing remarks.
Thanks to all of you for spending so much time with me today. I apologize for not being, let's say, very talkative and quick, and very decisive in my answering today. I'm somewhat exhausted, as probably most of you are these days. I would like to reiterate one more time. There are difficulties. There are threats. We see them, of course, like everybody else. The point is that we also see the opportunities lying before us and our ability to cope with all these challenges. Therefore, we are that optimistic as I tried to express. Thank you very much for listening. I'm looking forward to see and meet you again anytime soon. Please stay healthy.
This will conclude today's conference call. Thank you all for your participation. You may now disconnect.