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Investor Day 2016

May 18, 2016

Stefan Gruber
Head of Investor Relations, SAP

Good afternoon, welcome to our financial analyst conference here in Orlando. My name is Stefan Gruber. Thanks to all of you for joining us here in Florida. Again, very good attendance. I would like to walk you through the agenda of our financial analyst conference today and move directly to the agenda slide. You see here, we kick it off with a presentation by our group CFO, Luka Mucic, who will provide a recap of our strategy, including a recap of the key highlights of the keynotes of the last two days. Luka will also talk about the financial implications of the strategy, unsurprisingly for a CFO presentation, including an update of our currency expectations and the impact on reported numbers for the remainder of the year. We move to the cloud panel. You see lots of names here.

Elena Donio representing Concur, Rob Brimm for Fieldglass, Alex Atzberger for Ariba, Mike Ettling representing SuccessFactors. We know that you want to learn more about the newer businesses within SAP. We felt a cloud panel is the appropriate forum. It will be hosted by Todd Friedman, who was the head of IR of Concur prior to the acquisition of SAP. We move to digital as the new normal, a presentation by Steve Lucas, the President, Digital Enterprise Platform. Steve will cover our analytics portfolio, but also will talk about the HANA Cloud Platform. There is a brief break. We'll finish the event with an executive Q&A session. I have a couple of housekeeping items. There's still paperwork in front of me.

Investors and financial analysts are invited to attend our informal evening reception hosted by SAP senior management at the Norman's Restaurant, located at the Ritz-Carlton Orlando. I know that most of you stay at the Hilton. We have shuttle buses running from the Hilton to the Norman's Restaurant. The buses will depart at the lower level of the Hilton Orlando promptly at 7:30 P.M. and 7:45 P.M. This is located between David's Club and the marketplace down the escalator. They will not depart in front of the main lobby of the Hilton. Maybe more importantly, for those of you attending the concert tomorrow evening, please pick up your tickets at the registration desk located at the Media and Analyst Center. Buses to the Amway Center will leave from the lower level promptly at 6:15 P.M. tomorrow evening. Finally, I have the webcast information.

As usual, this investor relations event is webcast on our investor relations website. We'll make the slides available for download after the event. That will be at roughly 3:00 P.M. Eastern, 9:00 P.M. Central European time. For the Q&A, please use one of the roaming microphones so the people on the web can follow the entire dialogue. We also take questions by email. Please do send questions by email to investor@sap.com. Finally, that's the long version of the safe harbor statement. I'm supposed to read the shorter one. Please note that except for certain information, matters discussed in today's conference may contain forward-looking statements which are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.

The factors that could affect the company's future financial results are discussed more fully in our most recent filings with the Securities and Exchange Commission. Without further ado, it's my pleasure to hand over to Luka Mucic, our CFO.

Luka Mucic
CFO, SAP SE

Thank you. All right. Welcome, everybody, to Sapphire from my side as well. It's a great pleasure to see all of you, and I hope to be able to meet many of you for the investors reception this evening. As Stefan has said, a great tradition that will also continue this year. This year, Sapphire is really about, and those of you who have been able to walk through the show floor or participate in the keynotes, is really about SAP helping our customers run live in a digital economy. You all know that we are subject to a tremendous transformation in these days, where entire industries are becoming digitally enabled and digitally empowered industries. Digitalization is disrupting traditional business models across even the most traditional industries like manufacturing and many others. Companies need to adopt digital capabilities.

They, to some extent, need to become technology companies themselves in order to stay competitive. We have been talking about this trend a lot already through the past few quarters, and we have also said that SAP, with its digital business framework, with an end-to-end vision covering truly transformational digital core business process capabilities and extending them with market-leading, cloud-based, agile solutions that can extend the reach of our customers and throughout their entire value chain. To digitize the entire value chain is a truly differentiating feature that only SAP can offer, and it drives our success in transforming to become the cloud company powered by HANA. I do not want, at this occasion, to just repeat what I usually do then at this point and explain all of the features of our digital business framework in a lot of detail. You know all of that.

I want to give you a few short highlights of what we announced and what we covered at Sapphire around all of the components of our digital business framework, as I do not know, for example, whether every one of you has been able to participate in yesterday's keynote already. Let's start with the digital core, with our core business process platform, S/4HANA. I think it's clear today that the transformational, groundbreaking, brand-new features of this new business suite of SAP are understood by the market and by our customers. We have groundbreaking results in terms of simplification of the architecture, simplification of the user experience, increase of throughput, compression rates, and so on. For our customers, the why question of why should I consider moving to S/4HANA, I think is answered. The answer is out there. Now it's all about the how and about the when.

This is exactly what we try to cover during yesterday as well as today. We have, on the one hand, clear customer cases that are now live. We have around about 170 live customers on S/4HANA to date, and you saw a number of them on stage. For example, Sabre talking about their very quick and very risk-free migration to S/4 in a period of around about 6 months, where they now are able to have real-time visibility across their entire operations. They really had a very fast time to value through the Fiori user experiences that their users could adapt very easily with not a lot training. We also heard about examples like Burberry, who are really now running, based on the help from SAP, a 360-degree view of their entire customer relationships.

The CIO of Burberry has talked about SAP being a real business partner, not entirely only a technology provider. We had the example of Under Armour, who are using SAP as a transformation engine to transform themselves to a data-driven enterprise, actually becoming, if you want, a healthcare data accumulator and provider, not just a seller of shirts and shoes. The examples go on and on. You have seen today, for example, in the keynote, what Siemens is doing based on HANA to transform their huge and vast application architecture towards greater simplification. We are on a roll with this regard, and I think those customer testaments will help to pave the way for mass adoption by broader sets of our customers. We want to ease this.

Hasso Plattner, tomorrow in his keynote, will demonstrate how easy, how fast, and how risk-free a migration towards S/4HANA can be. We have come up with a value assurance package, which consists of predefined services that are meant to guide a customer fast to value realization and value understanding. That also our ecosystem is now sharing and adopting together with us. Increased roadmap clarity that we are providing in order to really remove any barriers to consider S/4HANA as a risk-free way to adopt true transformational capabilities. Let's talk a bit about the platform, about the HANA platform and our capabilities in this area, because this is very important as well and came with a lot of news in the last few days. HANA is truly transforming very quickly to become the industry data platform of choice.

You have seen yesterday that Microsoft, Satya Nadella, the CEO of Microsoft, was on stage together with Bill, talking about the collaboration between Microsoft and SAP to bring HANA to Azure and make it available on a scaling cloud platform, basically, in different workloads and different T-shirt sizes. That really many of our customers can adopt it as a service based on Azure very quickly, as one example. We have talked a lot about the HANA Cloud Platform, for example, today in Bernd Leukert's keynote, becoming the integration, extension, and transformation platform on which customers, our entire ecosystem, can build their value-adding scenarios and extensions and make sure that they integrate seamlessly into their digital core. Companies like Siemens, for example, have adopted the HANA Cloud Platform in order to run their IoT scenarios based on the HANA Cloud Platform.

We have had the announcement with Apple just a few days ago, shortly before SAP Sapphire, where we are collaborating to really open up the entire vast ecosystem of iOS developers and the SAP ecosystem of developers to a joint development environment where actually iOS applications can be built with native integration into S/4HANA. A huge effect that we expect from this partnership. You have heard as well the Intel CEO talking about how HANA, combined with an IoT scenario, has helped to transform in retail processes around the stock clarity and stock visibility for major retailers. The HANA Cloud Platform and HANA continues to show fast adoption and widespread adoption among our client base. It's not only about HANA. When we talk about platform in a wider range, we had important announcements around SAP BusinessObjects and analytics in total.

Clearly, you have seen the Digital Boardroom. You may have seen it last year when it was a concept car. Now it's a standard product that is scaling super fast, that is fulfilling on a vision for end-to-end BI and planning, all consumed in the cloud, but with the ability to access data from on-premise sources. We believe that this will be one of the fastest growing cloud products that we have ever established in the market. On top of that, we have now beautiful mobile analytics capabilities through the acquisition of Roambi, which we will bring as part of our SAP BusinessObjects packages to our customers, which we believe will be very well received as well.

Finally, with HANA Vora, we are opening up a whole new world of super fast query analytics capabilities on Hadoop workloads, which will be extremely appealing to anyone wanting to make sense out of huge big data environments. That's about HANA and the digital core. Of course, it does not stop there. We have talked a lot about the cloud solutions around SAP SuccessFactors, Fieldglass, our total workforce management capabilities that are second to none in the industry. I don't want to go into a lot of detail here because we will have the cloud panel on all of those. Clearly, the business networks continue to be an extremely strategic part of our business around Concur, Ariba, and Fieldglass. We are adding now the idea of a connected healthcare network, as Steve Singh has outlined in the morning in his keynote, to this equation.

We are very excited about the early partnerships that we are forming in this area, we believe there is going to be a lot of value that we will generate over the next few years in this business with the idea of personalized medicine, a data-driven liberation of the end user, so to say, in healthcare that we are able to achieve. We have talked about customer engagement and commerce a lot in the keynote. We have seen first examples of machine learning-driven scenarios providing personalized product recommendations, for example, based on user profiles, there is a lot to come in this area. The most important factor in this area is that we will double down on our commitment to provide seamless integration between those assets and within the digital core.

I think SAP must be, as Steve has rightfully put it, both best in class in those different cloud workloads, but also the best in integration and through HANA Cloud Integration, through increased investments within our financial plan, don't worry, in order to make sure that we can accelerate the integration as a priority in our portfolio. We will make exactly this happen. Those are some of the key strategic updates that were covered at Sapphire. We are very comfortable with where we are as a company, and I think we are hitting the nail on customer sentiment and customer interest in tackling exactly those points, including the clarity of roadmaps, including the clarity of value realization through our value assurance program, and including the clarity on integration. What does this all then mean in terms of financial terms? Stefan has said it.

I want to spend some words on numbers obviously as well. As you all know, who are following SAP since a long time, we have been undergoing a tremendous business model transformation for the past few years. We are extremely successfully scaling our cloud business. This quarter, Q1 2016, was actually the 12th consecutive quarter with 30% plus organic growth in the cloud. With 33% growth, we are at the upper end of our guidance range in terms of the revenue performance in the cloud. That means at the same time that we are gaining a lot of relative weight of our cloud business as a percentage of our total revenues, it also means that we gain overall predictability within our business model composition.

We have a very strong and resilient core software license and support business with a rock solid EUR 10 billion plus support revenue base, which is subject to completely market leading and industry leading churn rates, which are hardly visible at all. That means we are able to drive, in the combination of cloud and support, a far greater stream of predictable revenues over the coming years. We aim to achieve, as you know, up to 75% of our total revenues to be in those two very highly predictable revenue streams. To me, of course, as a CFO, this just means volatility gets reduced over time. I can plan my investment levels. I can plan the total P&L with greater predictability.

At the same time, we remain committed to working not only on our effectiveness, which is the growth across our different business pillars, but also on the efficiency of our different business models. Very importantly, at the efficiency that is commensurate with each one of our distinctly different business models. You have seen the results in Q1, for example. Despite the fact that we had a relatively light software revenue result, we were able to drive expansion on gross margins also in our software and support business, despite the fact that it has already a very high gross margin. We stay also on track with regard to our long-term targets in terms of raising the efficiency of our different cloud-based business models. In Q1, you have seen a very nice 120 basis points increase in our overall cloud gross margins.

Behind that is expansion of our profitability on the gross margin level of all of our three different business models in the cloud. Business Network's already operating at a quite high gross margin level, around about 75%. Public cloud, a little bit lower level, with of course, big differences. SuccessFactors running at a very high gross margin level, and some of the other [Monessen] solutions at a lower level. All in all, in all of these areas, we are well on track in line with our midterm ambitions by 2020 to raise the gross margin levels in this business to around about 80%. In the private cloud, we have made great strides as well. This is by now a really sizable part of our business, and the profitability is improving very fast. In 2014, we had very significantly negative margins in that business as we built it up.

In 2015, we've already narrowed this down. Now in 2016, we are clearly seeing the point of break even at a gross margin level, and we'll then reach our 40% long-term target latest by the year 2020. We're on a very good track. What you take away from this is, I think, we continue to focus on a steady expansion of our efficiency across all of our different business models. Of course, at a company level, the mix dictates the overall gross margins, that's not the key steering mechanism that we use. We do it really line of business by line of business, respectively, business model by business model.

We do it with a view to also remaining responsive to the commitment that we have given, that we will be one of the very few, if not the only companies, who goes through such a tremendous business model transformation without seeing any dip in our operating profit performance. You have seen that in 2015, we actually had a very strong performance also on the bottom line with EUR 6.3 billion in non-IFRS operating profit, beating the high end of our annual guidance range at constant currencies. We continue to be very cognizant of the fact that we need to demonstrate operating profit expansion also for the years to come. Actually, we have done our homework in this regard. Last year, we managed a very successful transformation program inside SAP, shifted a lot of capacity from overhead and low growth areas into our high growth areas.

We added a net 2,500 heads. Of course, the gross hiring in those innovation areas was actually close to 6,000 heads. We had a very positive contribution from our transformation program, which is now enabling mid-triple digits run rate savings in 2016 and going forward in those overhead and low growth areas and enables us to continue to invest in the growth levers without putting operating profit at risk.

At the same time, the cloud is already operating at a scale where additional investments that we continue to do in cloud delivery to make sure that we are running as efficient as possible, that we run our own technology at the database level, for example, that we can consolidate data centers into central locations, are not coming at the cost of a dip, but actually come at a stable or slightly increasing gross margin in line with our long-term planning. This makes me very confident that, especially in the years after 2017, when the cloud's revenues will have overtaken our software license revenues on a full year basis for the first time, that actually exponential operating profit expansion will come from the cloud.

Finally, as you all know, we have at the end of Q1, with earnings, with all confidence, reiterated our annual guidance at constant currencies, and I want to repeat this today as well. We see us clearly in the cloud continuing our strong growth trajectory, with an annual expectation for revenues around the EUR 3 billion mark, between EUR 2.95 billion-EUR 3.05 billion, the high end representing a growth rate of 33% in constant currencies, exactly in line with what our actual Q1 performance was. In terms of our cloud and software revenues, we continue to expect a performance in between 6%-8% growth. Here, clearly, we have said that we had some slippages of deals in especially the software area, but also in cloud bookings, quite frankly, slipped into Q2. A large part of those are already closed.

We are very confident in our performance both for Q2 as well as for the remainder of the year. In terms of the operating profit, you have seen in Q1 that we had a very strong performance with 5% non-IFRS operating profit growth. In IFRS terms, of course, the growth rates are tremendous because of the fact that we don't have the restructuring expenses in our books anymore. We are very confident with our guidance range there as well. There is an update that I want to give on the currency expectations. Of course, in April, we have seen that a number of currency exchange rates have continued to develop unfavorably compared to the mid of March, to the March average exchange rates.

We have now, based on the April average exchange rates, as well as the revenue mix that we currently foresee, updated our guidance on currency impacts. We now expect for Q2 a negative impact of between -2% to -4%, and for the full year of between flat to -2% negative impact from currencies. Having said that, we will continue to update you based on the actual development on a quarterly basis. As we all know today, for example, the US dollar has actually made quite a return back to strength as opposed to the euro, based on some comments by pretty influential people. Who knows how it will end up at the end of the day, but we will continue to be transparent to you how we see the revenue mix development as well as the currency development based on our quarterly results.

To summarize and end my presentation, what you see here at SAP Sapphire is, I believe, a company that is fully committed towards supporting our customers on their digital transformation journeys. We have the capabilities in place. We are empathetic towards our customers. We have listened and are trying to provide them with greater clarity, greater risk assurance, and value assurance for their transformations, both regard to the digital core as well as to the cloud. We are very confident in our pipeline. We are confident in our annual guidance that we have given. We are a company that is on the roll, and I couldn't be happier with the position that we currently find ourselves in. With that, I would like to hand over to our cloud panel and to Todd Friedman, who will manage and moderate it. Thank you very much.

Todd Friedman
Head of Investor Relations, Concur

Thanks, Luka. Thanks, everyone. Where'd my walk-up music go? Thanks, all, for coming here. For those who don't know me, I'm Todd Friedman. I'm part of the business network application strategy team. Before the acquisition of Concur, I ran Concur's IR, so I've met a number of you before. I see some familiar faces out there. The next 30 minutes, we want to spend some time is bringing up the heads of our cloud businesses to talk a little bit about the market, what they see in their spaces, how they run their businesses, how they work together. Before I do that, I want to hark back to something that Steve Singh covered today, and you heard throughout the keynotes yesterday and today, about the principles that we're all following as we go to market, right?

These four ideas of being best in class in everything that we do, being connected across all the SAP applications, tightly integrated. Importantly, being connected to others as well, having an open platform. You'll hear from Steve Lucas later on about that as well. Then lastly, of course, being connected to our customers, creating an effortless experience for them to be part of the SAP family. With that, I'd like to bring up the panelists. Elena Donio, president of Concur, Rob Brimm, president of SAP Fieldglass, Alex Atzberger, president of SAP Ariba, and Mike Ettling, the president of SAP SuccessFactors.

Elena Donio
President, Concur

Are you there? It's good.

Todd Friedman
Head of Investor Relations, Concur

Good. You can go there. It's fine.

Elena Donio
President, Concur

Okay.

It's wherever.

Yes.

Todd Friedman
Head of Investor Relations, Concur

Mike forgot his suitcase today, but that's okay.

Mike Ettling
President, SAP SuccessFactors

Thank you.

Rob Brimm
President, Fieldglass

Good.

Todd Friedman
Head of Investor Relations, Concur

What I'd like to do to start is ask each of the presidents to spend a few minutes talking about their business. I know one thing I've heard from some folks is, as these companies have been acquired over the years, not everyone's very familiar with what they actually do, or they have a high superficial understanding of that. I've asked all the presidents to spend a little time describing what they do, their core value props, and some of the key competitive differentiators. We'll just go in order of the list up there. Elena, do you want to start us off?

Elena Donio
President, Concur

Thank you. At Concur, we take the pain out of travel, expense, and invoice processing. We do that for about 32, 33-ish million end users across about 30,000 clients. We have been around for about 23 years. I've been at the company for 18 of those 23 years, and our mission is to remove pain from the kind of thing that people have a visceral reaction to. To remove pain from that so that our customers can focus on what matters most to them.

Todd Friedman
Head of Investor Relations, Concur

Terrific. Thanks. Rob, you want to do this?

Rob Brimm
President, Fieldglass

Great. At Fieldglass, actually our business was designed around making sure that a company can execute their workforce strategies, that they can actually get a piece of work done with the right type of resource. If you look at today's modern enterprise, 30%-50% of their workforce is actually external to the enterprise. They could be engaging contract workers on an hourly basis. They could be engaging service providers. Our job is to make sure that they have access to the right type of talent that they need in order to get work done. The business benefit of doing that is that we create a competitive environment. When they're looking to bring in these skill sets, they actually can put the individual jobs out to bid to a supply base, and that creates a competitive bidding environment.

A typical client saves between 6%-12% just by implementing that process. In doing that, given the large expense base that that's on, that's a very compelling value proposition. We also implement our clients typically in 90 to 120 days. Given the ROI associated with that, once again, it makes for it to be very compelling. This phenomenon of using these techniques has really become global. We operate and have workers under management in 120 countries. It's really becoming the way of doing business, is to ensure flexibility in workforce. It also follows the secular trends of how today's workers want to be engaged. They actually want to have different life experiences, work for different companies, and that tends to be the model that millennials want to be engaged.

In a quick nutshell there, Fieldglass really enables companies to get the right type of workforce that meets their particular financial needs.

Todd Friedman
Head of Investor Relations, Concur

Great. Thanks, Rob. Alex, you want to talk about Ariba?

Alex Atzberger
President, SAP Ariba

Very simply, SAP Ariba is the world's leading cloud procurement software. We help companies to manage their source-to-pay process. Obviously, cost savings on the sourcing side, efficiency gains on the procurement side. We have over 10 million users globally on our procurement software. More than that, we also connect those companies to the world's largest digital marketplace, the Ariba Network, where we have 2 million companies and suppliers connected to. It's an extremely powerful asset. When SAP acquired Ariba in 2012, it was both for the functionality and the capabilities around procurement, but more so it was for the network that really allows to take procurement processes, working capital processes, as well as supply chain processes to be connected over this platform. That's SAP Ariba.

Todd Friedman
Head of Investor Relations, Concur

Great, thanks. Mike, why don't you finish it up?

Mike Ettling
President, SAP SuccessFactors

SuccessFactors is all about people. If you remember the business when it started out, it was all about, "It's time to love work again." Today, it's all about, "Success is simply human." We build software, cloud software, to really enable your people and to enable our clients' people and employees in an organization. To put it into perspective, we are the largest HCM cloud software player in the marketplace. Largest by number of customers, largest by number of employees we're actually running on our systems. We're also the largest in terms of the breadth of HR functionality we cover, when you look at all 10 areas of HR, from talent, recruiting, performance, goals, succession, all the way through to core HR. We're also the fastest-growing core HR cloud software company in terms of the number of core HR customers in the business.

I could go on with the perspectives. Today, we lead the market with the market share, and we certainly intend to maintain that lead and increase it over the years.

Todd Friedman
Head of Investor Relations, Concur

Terrific. One of the things that we've now experienced coming in from Concur was talking to all the companies that have been acquired and understanding the different experiences they had. When SuccessFactors was acquired, SAP was a very different place, and the same is true when Ariba was acquired or Fieldglass and Concur. When you think about that, I'd like to maybe get at, what were some of the experiences you had, both challenges and benefits, when you came into the company that you've seen in how you work together? Elena, maybe since Concur is the most recent acquisition, I'll start with you on that.

Elena Donio
President, Concur

Yeah. I think one of the things, it's been a phenomenal 18 months, actually. I think the things that we talked about during the due diligence process, very early days after the acquisition, were about the leverage that we could have working together, the investment that could come toward innovation within Concur, and I'm happy that that's actually happening. We've been able to fund some really good, robust, interesting projects. I think actually Luka's point was really interesting, and Concur has been the beneficiary of some of that headcount movement that he talked about in the warm-up there. We've been funding some really big and interesting projects around better global capabilities. We've added new language support. We've added some new innovation in specific markets that we've been wanting to do for a while. The new Japan IC card reader functionality is so cool.

Now, for Japanese rail, which is a huge number of transactions in Japan, instead of keying in train trips, the end user comes back to their office, scans their card on a device, and that immediately creates the expense report. Those kinds of projects are the things that we've been able to fund this year because of the power and leverage in working together with SAP. I would also say, outside of the product level that I just talked about, there's also this really interesting distribution synergy. We competed with SAP for years prior to sitting on this stage.

Having the ability to go back in and partner with the incredible sort of field force at SAP, go out to clients and open essentially new stores, as I think about them, and start to place Concur products in places where we hadn't been able to historically, has been a really phenomenally successful endeavor, and one that we think will go on for the foreseeable future.

Todd Friedman
Head of Investor Relations, Concur

That's great. Rob, Fieldglass was at a sort of a different point in its life cycle when it was acquired. How has that been coming into SAP?

Rob Brimm
President, Fieldglass

It pretty much mirrors Elena Donio's experience here. One of the things we were able to do is really accelerate our plans for global expansion. We've now been able to enter new markets. Latin America is one in particular that we always had designs on doing. We very much expedited that. There's a lot of details that for relatively small companies in comparison to a large public company, having the ability to hire people into offices, having the ability to do recruiting locally, being able to deal with taxation and things like that. We very much accelerated our expansion into markets that we wanted to be in. We've also expanded our data center support.

We're leveraging SAP existing hosting facilities in the EU, which is a requirement of our clients, so that we have multiple data centers now in the EU, and of course, access to the SAP customer base. Our biggest challenge is that people need to know what Fieldglass does and see what a great product we have, what a great value proposition. The whole world hasn't been able to see that yet. We've been the market leader in our space. We're the leader, but having really the reach and scale of SAP has helped that, and we've sold deals in the Middle East, which would have taken years to get there, by way of example, besides the other markets. We've really accelerated our footprint, and we're going to be the market maker in all of the markets in the globe.

Todd Friedman
Head of Investor Relations, Concur

That's great. Maybe Mike Ettling and Alex Atzberger, on the other side of the coin, when Ariba and SuccessFactors joined, there was perhaps more overlap between some of the things that SAP already did that creates more synergies, so both challenges and benefits. What was maybe the way you guys worked through that as part of the acquisition? Alex Atzberger, do you want to go first?

Alex Atzberger
President, SAP Ariba

Certainly, I provide maybe a little bit of a different perspective. I've been 11 years with SAP, I think from the panelists, I'm probably the one who has the longest SAP experience, but the shortest experience running SAP Ariba. I would say it this way, the benefits, and to Elena Donio's point and Rob Enslin's point, is obviously the global distribution. When we acquired SAP Ariba in 2012, I think it was probably an 80/20 split between North America and global. Today, it's 50/50. It's massive distribution that you're obviously gaining through the SAP world. On the challenge side, I think what we did was we actually took a cloud service that was an end-to-end business model, and we actually integrated it across the different divisions at SAP. I think it slowed down the end-to-end nature of a cloud business.

I think that's what SAP has learned, especially with the acquisitions of Fieldglass and Concur, is to ensure that the actual service that's being delivered is different than delivering software per se. That's, I think, the key challenge that the Ariba business faced. The good part is Ariba is now back as one business unit within SAP, managed end to end. This comes back to the point that Luka made about being best in class, but also best of integration.

Mike Ettling
President, SAP SuccessFactors

Yeah.

Yeah, I think I bring a totally different perspective because I'm kind of the new kid on the block, having not grown up in SuccessFactors nor in SAP, but did grow up in the HR industry, and I came on board about two years ago to lead the business. I kind of saw it from no baggage from either side. If you think about it, SuccessFactors was the first cloud DNA SAP really acquired, in terms of the journey of transforming to a cloud company. I think there are some really unique things which is really important in the success of SuccessFactors. Employee Central, the reason Employee Central is the fastest growing core HR cloud product in the market, has got a lot to do with SAP and SAP's understanding of global requirements.

When the vision was mapped out very shortly after the acquisition, we took all of the globalization experts from SAP on-premise, and they were given to SuccessFactors. They got really excited about this opportunity to have a second go at building what they'd built over the last 30 years without making the same mistakes, but doing it in a modern architecture and in the cloud. Today, our solution is the best solution in the marketplace when it comes to globalization and dealing with multinationals by far. That sort of blend between SAP and SuccessFactors has been truly amazing. I think the other thing which is important to realize is this concept of scale. Scale and complexity around data privacy and data sovereignty is the biggest limiter to growth in the cloud industry.

There's a lot of hype about cloud companies, but how they're actually going to scale beyond a certain level is the big open-ended question, and the big open-ended question as to whether cloud companies can actually turn in a profit long-term or not. I think when you think of SaaS, software as a service, there's two S's. The second S is service. SAP are masters at service and dealing with enterprise customers from a service perspective. How we've been able to blend that with the innovation, fast-moving mentality of a cloud company and actually create now the largest cloud company at scale in the HR tech space is pretty unique. I think, it's those type of things where, to some extent, I've been advantaged because I haven't had baggage from either end.

I've been able to come in and look for the best, wherever it is, and pull it together in the business. I think that will enable my business to scale. If you look at the size of the HR tech market, and it's growing, the cloud market's growing 56% year-on-year just for HR tech. There's no limit to where I can scale this business, and it wouldn't have happened, and I doubt if it would have happened without SAP.

Todd Friedman
Head of Investor Relations, Concur

I was about to open it to the audience, you both made comments about your time at SAP. I want to ask one other question that's maybe a little softer, but I know the audience here gets a lot about financials and product. The one thing I think we don't get as much exposure to is the kind of company that we have. You both made comments about that, and I'm curious, the four of you all actually had sort of different paths in your journey to the roles you're in now. I'd like to just maybe have you each comment on that very briefly. To think about that journey and how that sort of informed your leadership that you have, the leader that you are today, and sort of the contribution, I guess, that makes SAP.

I see that we're not wearing ties. To me, that's the first contribution that we've all had which is the best one so far.

Great.

I'd love to know, very different ideas of how you've gotten there. Rob, maybe yours is sort of the most recent in the journey. Can you speak to that?

Rob Brimm
President, Fieldglass

This has been a very gratifying experience leading up to the acquisition by SAP. Just a little bit of the history, that I recently took over. It's been a year that I took over from the founder of Fieldglass, which is a very well-known figure in the industry, a very tough act to follow here. One of the things when I joined the company a little after the founding of it is that we had some guiding principles, and the guiding principles were focused on solving the customer's problem. That was really what drove us as a company, making sure we had delighted customers, and we have the highest retention rates in the industry for a cloud business, and to out-innovate our competitors and make sure that we continually innovate. I've been the keeper of that mantle, and we've continued on.

These are shared values with SAP. We've lived through a cycle as a company from being venture-backed, having to raise funds, then being owned by a private equity firm, and now having a strategic acquisition. We've stayed true to those principles. We continue to do that. It's been a great experience that we've gotten to this leadership position, really doing it our way, the way that we wanted to. SAP has allowed us to continue on in that path and respects those principles because they share that, once again, and especially being part of the BNA. It's been a very gratifying run. I'm also a native Chicagoan, being a Chicago-based headquartered company, which means I'm a long-suffering Cubs fan, which means anybody could have a bad century here.

It's great that we've also become a major employer in the Chicago marketplace and the Chicago tech market, and to have the ability to give back civically to the city that I love and I've grown up in. It's been an overall great experience.

Todd Friedman
Head of Investor Relations, Concur

Alex, you became president about the same time as Rob-

Alex Atzberger
President, SAP Ariba

Yeah

Todd Friedman
Head of Investor Relations, Concur

had a little longer of an SAP history. What's been

Alex Atzberger
President, SAP Ariba

Yeah, I consider myself extremely lucky. I tend to be at the right place at the right time, I guess. I joined SAP in 2007. I bumped into a gentleman who was taking over global sales responsibility at that point. That was Bill McDermott. Ended up working for Bill for a while, then went to China to actually run our investment plan for our China growth plan, which was a fantastic experience. Actually taking the SuccessFactors business at that point and starting our first joint venture in China to actually bring a data center for SuccessFactors to China. It gave me a very strong appreciation about what it obviously takes to be successful in the world's largest or second largest economy.

I came back to actually being a chief of staff to Bill McDermott, worked with Luka and the board members actually on the strategy of the company. It's great when you have a broad view of the business, because I think what Luka led through in the beginning shows the power, obviously, of SAP as a company when all the pieces come together. You sometimes forget this when you're in one part of the business. At the same time, when in one part of the business, you see how important the speed is and the sense of urgency delivered to your stakeholders and your customers. For me, it's a true pleasure and honor to run the SAP Ariba business and to bring both sides, SAP and Ariba, together.

I can't be happier that the brand now actually reflects this in the way we named the business as SAP Ariba.

Todd Friedman
Head of Investor Relations, Concur

Mike, and if I got the bio wrong, I apologize, but I believe before you joined us, you were running an HR services business, which gives you kind of the perspective of both a partner and the customer side. How has that changed your mindset as you come inside of SAP SuccessFactors?

Mike Ettling
President, SAP SuccessFactors

Yeah. I kind of grew up in the outsourcing services world, companies like EDS and KPMG, and then more recently was CEO of a HR services, KKR-backed billion-dollar HR services business. I think the interesting parallel is that I truly believe that the cloud software business and the traditional outsourcing business are opposite ends of the same coin. Whereas on-premise software is a different coin. The reason for that is, it's a business where you have to have a continuous relationship with the customer. It's not about dropping the CD, the software, and then it's just support. Every month, you've got to deliver to the customer. You've got to deliver an outcome. You've got to deliver results. Some of that DNA, which I grew up in, is really important now, particularly when you're taking a cloud business to scale.

What I see in the cloud industry is that a lot of people, a lot of the cloud startups focus on the S, the first S, all the time, and they really don't figure out how to deal with the second S and this whole service paradigm you need, which actually, we've been very successful at bringing in people from the former outsourcing industry and bringing them into the cloud world and getting them to be cloud. I think my experience coming into SAP is an interesting one because I think everyone has their perspectives of SAP outside in, and having been a partner, I had a perspective. The best way I can describe it is that one minute in my day, I will see process and behavior which you'd expect from a EUR 20 billion company. The next minute in my day, I will see total freedom and innovation.

The best way I can describe SAP as an outsider, having come in two years ago, it's truly a EUR 20 billion startup in terms of culture and how it behaves.

Todd Friedman
Head of Investor Relations, Concur

Elena, I want you to share your background. I believe your history at Concur is sort of illustrative of the culture throughout all the cloud companies. Also I think of some of the people that we've met at SAP and the way that a lot of the folks have built their careers here. Maybe share your background at Concur.

Elena Donio
President, Concur

Okay.

Todd Friedman
Head of Investor Relations, Concur

Before Concur also. Sorry.

Elena Donio
President, Concur

I grew up in the Valley. I grew up in Cupertino, California. My tech fire was lit by my mother, who was an admin at Apple in the '80s and '90s. Walking the halls there was one of the joys of my kind of high school and college years. Went on to Accenture after college. I wrote code. I wrote custom code. I wrote some little COBOL. Eventually I slung a few lines of ABAP code as well when I joined the SAP practice at Accenture and then Deloitte. Ultimately, in order to get off the road, or so I thought, went to a startup with a couple of friends that I had met during the SAP implementation at Microsoft, which was a project I ran for 2 years.

We were founding that company at a time when we were attempting to create an electronic procurement product at the same time that Ariba was getting funded and a couple of other companies were getting funded as well. Our timing, as we thought of it then, was not phenomenal. We were acquired by Concur within six months. I packed my bags and moved to Seattle from San Francisco. I think a lot of us went through this period right after that in the early 2000s, where that sort of set the tone for how the company would run for many, many years. I think when you experience the high highs of an IPO in a very heady time and the low lows of a $0.23 stock and the risk of being delisted, you learn a little something about humility.

Coming back from that, you learn a lot about confidence and risk-taking. I think those are some of the things that characterize the vibe and the culture at Concur, and something that we feel has been embraced and something that we feel we hope gives us an ability to leave a mark as well.

Todd Friedman
Head of Investor Relations, Concur

That's great. I'll open up to the audience. Is there a mic out there to be run? Yeah. Come right down here to Adam in the front.

Adam Wood
Managing Director, Morgan Stanley

Do you have another question?

Todd Friedman
Head of Investor Relations, Concur

Oh, sorry.

Adam Wood
Managing Director, Morgan Stanley

Thank you. It's Adam Wood from Morgan Stanley. Two if I could. First of all, on the cross-sell opportunity into SAP install base, could you give a sense across the different applications how well you think you've done in exploiting that opportunity of what there is within SAP and how much more there is to go for? Secondly, I think we've heard a lot at the conference around this theme of integration, and maybe there's been a little bit of an acknowledgement that the integration hasn't been as good as it could be. Where do you think you are on the integration process across the different applications? Is it good enough today? How much work has to still be done to deliver on that? Thank you.

Todd Friedman
Head of Investor Relations, Concur

Great, thanks. We'll start with the cross-sell question.

Mike Ettling
President, SAP SuccessFactors

Yeah.

Todd Friedman
Head of Investor Relations, Concur

Mike can start.

Mike Ettling
President, SAP SuccessFactors

I think the cross-sell opportunity has been very, very successful for SuccessFactors. I also want to caveat that as we sell in the marketplace, particularly now with Core HR, we're not just selling to the SAP on-premise HR base. We're having huge success with PeopleSoft customers, with Lawson customers. It's a pretty diverse thing. As I said, the market opportunity is huge. The cloud HR tech space is growing at 56%. If you just give you some metrics, which are public data, we've got a roughly 14,000 on-premise HR customers, and we have about 1,118 cloud Employee Central core HR customers. That's your like-for-like cloud to on-premise product. I've got another 13,000 on-premise customers to move to the cloud before I even look at the other base, and we're winning a lot of other PeopleSoft bases and other legacy type on-premise customers.

I think, the cross-sell opportunity is huge, and we're making great progress on it. I think the integration, I would categorize it in two dimensions. The integration into core SAP, so ERP, S/4HANA from a SuccessFactors perspective, is fit for purpose and good and continuously improving. I think where we've got more work to do is the integration between us four, in terms of the cross-cloud integration, which is a big priority at the moment.

Todd Friedman
Head of Investor Relations, Concur

Go ahead, Rob.

Rob Brimm
President, Fieldglass

Following Steve Singh's principles of being best in class and also being an open platform that can tie to all the systems out there, that's been our heritage and a part of our DNA. We've always been designed and have a lot of experience tying to all of the major cloud assets out there. Just to kind of dispel some of this we're behind, we actually have integration to Ariba, which is one of the first priorities that Alex and I worked on, was to ensure that we could do a source to pay with Ariba and Fieldglass together, which is a major value proposition for the total spend management. That integration exists. Fieldglass has integration to ECC, so we have integration to the on-prem, and we have our first version of integration to S/4HANA, and we have our first piece of integration between us and SuccessFactors.

Mike and our teams have been working on the total workforce management value proposition. We've laid out our plans. Our development teams are working together, and that's our next priority, that's Fieldglass' next priority that we're going to be executing on. We're further along than I think is portrayed in a lot of circles. It depends who you ask, but I feel we're in pretty good shape on the cloud side.

Alex Atzberger
President, SAP Ariba

Let me just add on the integration point. I'm really excited for S/4HANA exactly for that reason, because actually, the way we architected S/4HANA and the cloud assets is that they already integrated seamlessly from the very beginning. The Ariba Network, for instance, is an activation rather than an integration. Because we have a new code base, we can literally obviously reintegrate the solution much better than going backwards. Because if you look at a lot of ECC customers, they have highly customized ECC environments. Now that we are simplifying their environment, moving them onto S/4HANA, it gives us actually a perfect starting point again to address the integration question anew, because we are now moving them to S/4.

Todd Friedman
Head of Investor Relations, Concur

Yeah.

Elena Donio
President, Concur

I would add a couple things unique to Concur. We have a vibrant and thriving small and mid-market organization that's selling direct into the space in four countries, soon to be five. That's where a huge amount of organic growth is coming from and something that we believe just requires investment, nurturing, and that it's going to continue to be a huge driver of growth. There's a part of our business where there's not a ton of overlap today. In fact, we hope there's more overlap bi-directionally over time happening, and I think that's a real opportunity. On the cross-sell side, which is really the nature of the question, I do think there's a lot of runway for us. We've had some really great wins this year.

You heard from Nestlé this morning in the keynote. There are several others that have come into the family over the last year. We believe we're just taking off there. Those sales cycles with the really large clients, as you know and can imagine, are longer. We've been at this not even quite yet 18 months as a closed entity. There's a lot more work to do. We're extremely excited about the opportunity there. On the integration front, Concur has had integration to SAP for many years. We are now upgrading that integration in a really big way. It's in 2016, in the next two quarters that we're piloting S/4 and our three integration on the financial side. We're working on SuccessFactors people integration. We'll be looking to the other cloud offerings here, Ariba in particular, for some next layer integration.

The financial integration is going really, really well. I had a chance to look at it just this last week before I hit the road.

Todd Friedman
Head of Investor Relations, Concur

I want to carry that theme for one more second here because I think, Adam, to your question, I spend a lot of time with customers. That's often the first question they ask, too. When you talk to them, they realize that when these companies get acquired, it's not as if day one, you wipe out your product roadmap and start focusing on something else. There really is this balance of how you maintain the culture of innovation that made everyone so good in the first place, while at the same point, beginning to integrate into the SAP family. How do you do that? What's the process to keep the customers happy, to work with the SAP base and balance those two? Maybe, Rob, do you want to start with that?

Rob Brimm
President, Fieldglass

Sure. As I mentioned before, solving customer problems has been the core of what we do. That's the source of our innovation. We also take an industry vertical approach. Across the 25 SAP vertical sectors, we are the leader in pretty much every one of those sectors. That's a big source of the innovation comes from the unique requirements within a given industry to make sure that we continue to be relevant, continue to provide more value within that. Once again, being a cloud company, they can just stop using you and change over. That's always been our mindset there. We also look to the trends. That was one of the other points that I made earlier, that there is a shift going on in really how workers are engaged on a global basis. We continue to follow the trends there.

Freelancers is another category that comes up and being able to address that. Talent matching, total workforce management with the combination of SuccessFactors and Fieldglass getting into advanced workforce planning and execution. Those are really the trends that are out there that we constantly have an eye to that. While at the same time, we've always had the integration orientation here, and we actually have been able to devote resources, get technical resources, which has been a big benefit. We have the deepest integration, much more so than we were just a standalone cloud company.

Todd Friedman
Head of Investor Relations, Concur

Great. Yeah, I think I want to open it to you want to make a point, Mike?

Mike Ettling
President, SAP SuccessFactors

Maybe take my point. No.

Todd Friedman
Head of Investor Relations, Concur

Let's take one from the audience here. Go ahead. You can go ahead again, Mike.

Michael Briest
Analyst, UBS

Hi, thanks. Similar question on, we hear Bill McDermott talk about the cloud powered by HANA pretty repeatedly. I'm wondering if you could update us on where you are on re-platforming or moving your products to HANA. We've talked about integration across all, but what does that get you once you get there in terms of what the customer sees?

Mike Ettling
President, SAP SuccessFactors

I think this is a really interesting topic because the great potential for me is that, when I have 1,400 developers focused on building HR tech, I don't have to worry about building a database because there's another 1,000 odd plus people in SAP building the HANA database. We have now certified all of our SuccessFactors modules to run on HANA. We are now running 800 odd analytics, Workforce Analytics customers on HANA already, and we've migrated our first pilot handful of Employee Central customers to HANA already. With that estate, which is running on HANA, I am the largest multi-tenant HANA customer on the planet. I'm going to move 50 million users to the HANA database over the next 18-24 months, and that program is underway. For me, it's not about the technology anymore.

For me, it's now about the migration and making sure this is a migration which customers don't experience. It's got to be totally invisible to the customers in terms of where they're going. Where is this going to take us? Well, technically, I would say we'll break even on the writes and we'll gain on the reads. How does that play out in a business context? I think when you look at some of the things we're doing, like intelligent services, like role-based permissions in an HR system. When a system needs to go and look internally at all the states instantly to figure out that when you're giving this person a leave of absence, he's got a training course booked, he's got performance appraisals outstanding, and create all the workflow on the fly, which we call intelligent services.

The ability to do that in memory in HANA is just way superior than where we are today. A lot of the innovation we're creating in SuccessFactors, which are market ones and our customers are excited about, will just get turbocharged as we move onto the HANA platform. Of course, the concept of everything being in one transaction and everything in one transactional database, will give us huge gains in terms of performance in the environment. We're pretty advanced and we're pretty excited about where we're going with that.

Alex Atzberger
President, SAP Ariba

I was a little bit surprised, Mike. I thought, actually, we were the largest deployment of multi-tenant on HANA. All of analytics for Ariba runs on HANA as well. What's awesome is the performance gains actually leads to a better user experience. For instance, spend visibility, which is one of the core solutions of the Ariba platform, actually runs on HANA, has 80% faster response time, and it actually matters to a user. We actually see much more adoption of the end solution because of that faster response time. To Mike's point, once everything runs on HANA, you then have what you see, for instance, in the Digital Boardroom, the ability, obviously, to drill down on the transactional content, and it allows you to then explore business models that we are very excited about, which is data as a service.

Once we provide data as a service to companies, benchmarking information, other information that can go back into the sourcing process. I think in four or five years' time, when we actually have that rich of an information pool, it's amazing what we will be able to do with our business model going forward.

Mike Ettling
President, SAP SuccessFactors

Yeah.

Todd Friedman
Head of Investor Relations, Concur

Great. Well, with that, I believe we're out of time here. I want to thank our panelists for spending the time here, and thank you all for the great questions. Thanks, guys.

Mike Ettling
President, SAP SuccessFactors

Thank you so much.

Alex Atzberger
President, SAP Ariba

Thank you.

Todd Friedman
Head of Investor Relations, Concur

Stefan, I'll bring you back up.

Alex Atzberger
President, SAP Ariba

Thanks, Lynn.

Stefan Gruber
Head of Investor Relations, SAP

Oh, thanks very much. Thanks a lot, Mike. Thank you. Thank you, Robert. Thanks again. Thank you a lot. Thank you. Thank you. Thank you. This mic is mine. Okay. You have to go here. Okay, we heard a lot about the cloud and more importantly, about the HANA Cloud Platform. It's my pleasure to introduce to you another speaker here, Steve Lucas, the President of Digital Enterprise Platform. He's been a regular presenter at these events, and a big thank you from my side to Steve for supporting our IR program on a regular basis. He has this unique talent to put our complex story in very easy-to-understand words. I'm jealous as a German person. The floor is yours, Steve.

Steve Lucas
President, Digital Enterprise Platform, SAP

[Foreign language]. Thank you very much.

Stefan Gruber
Head of Investor Relations, SAP

Welcome.

Steve Lucas
President, Digital Enterprise Platform, SAP

It's a pleasure to be here. What day is it of SAP Sapphire? I've lost track already. Is it day two? I can't remember. Day two. Who went to the keynote this morning? It was great. Okay, Luka went, great. That's good. Our CFO went. First of all, let me thank you all for being here and the opportunity to speak to you. I only have about 15 minutes to speak, I'm going to try and do it in 14. We'll leave about five or six minutes for questions. Just to give you a little bit of background, I'm the president of what we call our platform organization. The easiest way to think about my job is not apps. What I look after at SAP is I look after HANA, first and foremost, if you're wondering.

I've done that for the last five years. I actually was part of the first transaction that we ever sold on HANA, which was to a company in Japan, all the way to the nearly 10,000+ that we've done today. It's been an amazing journey and an exciting one at that. I'm here to share with you today really three critical things. First is this concept that we've been driving with our customers around transformation. Obviously, I think I've said this a few times, that SAP may say HANA so much to you that you just don't want to go to Maui ever again because HANA's there. The reality is that HANA is the rock. It's the rock upon which our new modern solutions are built. Without HANA, there is no S/4.

Without HANA in the future, to be clear, there will be no cloud applications, because all of our cloud applications, Luka will tell you this, are being migrated to SAP HANA as we speak. In fact, we have portions of SuccessFactors, for example. The analytics module is now live in the cloud on HANA. Without HANA, really at SAP, we don't have the innovation engine. This is the innovation engine. More importantly, it's also the innovation engine for our customers. Our customers are doing amazing things with HANA. For example, the Hamburg Port Authority. Hamburg Port Authority is a great example of an organization that literally had reached max capacity. We're talking one of the largest ports in the world, and they had reached max capacity.

Yet what they were able to do with HANA, by putting sensors on everything, forklifts, trucks, cargo containers, ships, the cranes that move them, was they were able to build the right kind of algorithmic models, along with our Connected Logistics solution, that enabled them to double their cargo handling capacity without any additional capital investment. What's the ROI on that? Doubling your cargo handling capacity with software? That is transformative. That is powerful. Now we are bringing this transformation, obviously, to our existing customer base, companies that have used SAP for 10, 20, 30 plus years. Many organizations are moving or have, by the thousands, their BW systems, or what we call business warehouse, their core ERP systems over to SAP HANA.

Now, as Bill indicated yesterday, Rob, Steve Singh, and Bernd indicated today, by the thousands, I have Luka here in front of me, so if he nods, I'm getting tacit approval on these numbers by saying thousands. We have customers by the thousands now investing in S/4 and moving. There's a nod. Moving towards the transformation of the future. Let's be clear, the only platform that S/4 runs on is HANA. This is it. S/4 doesn't run on another database. You may say, "Well, Steve, why aren't you open?" I'll tell you why. Because HANA is so much more than a database. Our competitors would love you to believe that HANA is just a fast database, but it's so much more.

We've actually taken all of the complex computing things that go on inside an enterprise and condensed them down into one product. It's not that I couldn't go work with the company that begins with an O and solve some of the problems that I may have inside my organization, but I'm not just going to use the Oracle database. I need Oracle, I need Hyperion, I need TimesTen, I need all these different things. What I find fascinating about that is this. Organizations today are confusing the integration of many different products with innovation. Lateral movement is not the same thing as forward momentum. It's not the same thing as innovation. We bring in HANA to condense the amount of technology that organizations need to simplify how they work with inside their enterprise and to dramatically reduce the complexity of their business processes. Think about it.

Being able to go from taking weeks to close your books at the end of a quarter, to being Luka, where you can press a button and get remodel after remodel. Having those kinds of options at your fingertips, that's really what HANA has brought. This is really the first phase of our strategy is drive transformation. Now, the second phase of the strategy is clearly S/4. Now, I've been around Bill McDermott enough that I do a great Bill McDermott impersonation. However, in order to keep my job today, I will not do that. I will just simply say that S/4 is the business application standard. It is the business application foundation that will drive the next generation of productivity for the next 30 years. This is it. It is the business application suite for the 21st century. Now, think about this for a minute.

Look, we're not going to sit here and have our Al Gore moment and claim that we invented the internet. For those of you who are from the U.S., there's a famous interview where he kind of did that a little bit. It was implied, right? I would contend that SAP's previous portfolio ushered in one of the most modern productivity improvement eras the world has ever known. By bringing automation, bringing new business process, we ushered in an era of productivity like no one has ever seen. Think about this for a minute. We're doing the same thing with S/4.

We are bringing another era of productivity to the world that will give every company, not just small companies, not just big companies, but every company, the ability to dramatically improve their productivity, dramatically reduce the complexity of their business processes, whether that's in logistics or manufacturing or finance, whatever that may be, depending on the line of business or the industry. This is the second phase of our strategy. The third phase is to extend this way beyond the world of just SAP. First, we talked about transformation with HANA. We've talked about simplification and the power of the new business platform for the 21st century, S/4, our business application platform. Going way beyond the world of SAP is the HANA Cloud Platform.

The HANA Cloud Platform, if I were to describe it accurately, I would describe it as a bespoke platform as a service for our SAP customers. Let's make it much more simple than that. The first thing that HANA Cloud Platform allows you to do is to make any SAP application that exists today, any of it, easier to extend and make your own. Oh, by the way, do it in an open fashion. You've all heard, it's not a secret, oh my gosh, we have a highly customized SAP system. It's complex, it's hard to migrate. How do we do it? The HANA Cloud Platform solves all of that, and it does it in a cloud-based environment. Specifically with two things. One is it allows me to extend existing SAP apps.

If I'm a customer that has landed in the magical land of S/4, and now I'm using an S/4 application, or I'm using something like Concur, and I'm driving the perfect trip for every one of my employees. And by the way, Steve Singh is sitting here, so I'm not saying he has not built perfection. Let's say for a minute that there's a customer that says, "You know, I just want to add a little bit more to Concur. I might want to do that." There's a partner out on the show floor who has built a Concur snap-in that extends the value of Concur even further. That is done with the HANA Cloud Platform. You will find on this floor today over 40 different companies offering extensions for SuccessFactors alone. This is the beauty of the HANA Cloud Platform.

There is a nuance to the HANA Cloud Platform that is probably the most critical thing that you will hear at this conference. It is worth writing this down. We have taken our process and data integration capability that you found in our classic products, and we have elevated them to the cloud inside HANA Cloud Platform. Here is what it means. HANA Cloud Platform equals integration. You can take the HANA Cloud Platform and integrate your business processes that are in your existing ERP system, ECC 6, and you can integrate that with the perfect trip that is managed by Concur. I can integrate that with SuccessFactors certification. Think about this. We are entering the modern age of IoT, right? This is the age of IoT. I just was walking by, and we had Tanya and Nayaki over there espousing the benefits of IoT.

Every time I visit a customer, one of my favorite things to do, especially if they are a manufacturing customer, is I like big, giant things that are really dangerous. I love seeing those things. I always ask them, "Can I go on it? Can I get a tour?" There is always something, some lever you can pull, and it stamps something, and I want to use it, but they never let me use it. I understand why. It is because I have never passed the certification course that would prevent me from chopping my arm off. Think about this for a minute. As that machine, which has a card swipe on it, sends its information somewhere, we also know that over here in SuccessFactors resides whether or not I actually passed the certification exam to operate that machinery.

Now we know I did not. There is no way I am getting access to that. We have the ability with the HANA Cloud Platform to bring that together. If we talk about this journey that we are on and what is really important, the high-level things, HANA driving transformation. Our S/4 solutions, along with the amazing cloud technologies that we have, the business network that Steve Singh runs, as well as our people solutions like SuccessFactors, and then, of course, the HANA Cloud Platform, that really is the journey. Obviously, we announced a couple things, and I am not going to go through them in great detail. I just want you to hear about a couple of things. One is we announced, it was very subtle, and Bernd, by the way, normally gets like, when you get him going on HANA, he gets really animated. He is excited.

He mentioned the fact that we have some updates to HANA. We have actually released a full Enhancement Pack for HANA that makes it absolutely data center-ready. Data center-ready. What does that mean? It means that HANA is ready to replace the legacy systems that have been operating data centers for years. Now, I will tell you right now. Take Steve Singh. He operates some of the largest ISVs, if they were independent companies, which one was, with Concur, in the world. He is driving the migration of those all to HANA. HANA is a data center-ready solution. The technology is available in what we call. It is called Service Pack. I like the word Enhancement Pack, so that is what we are going with. Enhancement Pack 12 or Service Pack 12. That is available in HANA as a key update.

The second key update which you should be aware of is that we've simplified and launched new capabilities in our analytics portfolio, this middle part here, SAP BusinessObjects. The SAP BusinessObjects Cloud is, while it bears no genetic code from SAP BusinessObjects on-premise, is a brand-new experience that goes from modeling data to planning outcomes, analyzing information, and then forecasting new actions and results, all in one experience. That's the SAP BusinessObjects Cloud. You may have heard as well, we also acquired a company called Roambi, and thanks to Luka allowing us to do this. Roambi, which by the way, if you open up your iPhone and go to the App Store, is one of the top productivity apps on the App Store. Try it out. Go download Roambi. We're including Roambi in SAP BusinessObjects Cloud.

We actually have that integrated and tying in as well. Last but not least, we announced these major new features in the HANA Cloud Platform, the Spring edition. The Spring edition, most importantly, is bringing connectivity to all of SAP's applications. What Steve Singh and I talk about when we're behind closed doors, which is we need HANA Cloud Platform to be the hub that connects everything at SAP. That's what we call SAP API Business Hub that we announced today is. HANA Cloud Platform connecting all of the different applications at SAP. With that, I was given 15 minutes to give you a brief update around our transformation, our next generation applications, as well as the criticality of HANA Cloud Platform to our future. I've given you a little color on some of the key updates.

With that, with 4 minutes and 20 seconds left, I will take any questions that you have, as long as they're incredibly easy. Thank you, and questions. What questions do you-- Yes, sir. We'll get a microphone over to you as well.

Michael Briest
Analyst, UBS

Thanks. Michael Briest at UBS. Steve, it sounds like HANA's doing really well.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yes.

Michael Briest
Analyst, UBS

The feedback we get from the floor is that the S/4 part of it, in terms of the maturity, the breadth of the application code that's now available and S/4 compatible, is still work in progress. There's not enough of the core functionality that's available on S/4 to make people move, and hence the slowness. What would your view on that be, and when will the core code be available?

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah. Well, great question. First of all, we're working incredibly hard on S/4. I listened closely to Rob Enslin and one of his comments this morning. Specifically, he said, "Look, we acknowledge that we need to focus, listen to our customers, and deliver on the S/4 code." That's what we need to do. That is from board member, I doubt any of them would tell you anything other than that is our core mission, is to do that. I'll give you the Steve view, if I could, for just a moment, which is HANA Cloud Platform has a very critical role to play in this. If I have HANA running underneath ECC 6, our ERP product today, the HANA Cloud Platform allows me to modernize using things like Fiori, the user experience, the look and feel.

At the same time, I can build new applications using the HANA Cloud Platform that people have never seen before, that users will love, embracing the Fiori experience. I can take data from ERP. I can take data from SuccessFactors, from Concur, create a new application, or just extend an application. As my organization migrates to S/4 over time, which by the way, the HANA Cloud Platform is critical to that migration. That's the other part of this, is what's missed, is it's not just what's the code in the app itself. You need the tools to move the data and manage and control the business processes. Those sit in the HANA Cloud Platform. It's a technology called HCI or HANA Cloud Integration. Used to be called, or is called PI in the world of NetWeaver. HANA Cloud Platform is so critical to that.

My response is, look, we acknowledge that we are stepping on the gas, listening, and staying focused. The code has dramatically improved from where we were even a year ago with S/4. I believe that customers need to understand that the journey is not just now I have HANA, let me turn on S/4, that there's this other piece that's very, very critical, the HANA Cloud Platform, as part of that journey. I fully acknowledge that we are and will continue to be focused on delivering on the code for S/4. What other questions do you have? That was not pitching me a beach ball. That was a tough one, but a good one.

Kirk Materne
Analyst, Evercore ISI

All right. Thanks. Kirk Materna with Evercore ISI. I think most of us understand the benefits of HANA, especially for the existing SAP customer ecosystem. When we go out and we talk to all these new developers that are on AWS or using tools like Docker and this sort of new paradigm of application development, can you just paint a picture of where HANA fits into that? Am I teeing up a beach ball for you, I guess?

Steve Lucas
President, Digital Enterprise Platform, SAP

Yes.

Kirk Materne
Analyst, Evercore ISI

Why is HANA the right database, I guess, to a certain degree, for that new generation of application? How do you tap into those people that have maybe never really talked to SAP before?

Steve Lucas
President, Digital Enterprise Platform, SAP

Well, that's a great question. The way that we tap into that network is by partnering with companies like Microsoft and Amazon. You heard Satya Nadella talking about HANA being available on Azure. By exposing HANA to the Azure developer community, we certainly expect to get traction there. That's number one. Now, for several years, number two, we've had HANA available on Amazon, I think at least two years, if not longer. We're exposing HANA to those developer communities. Now, the nuance in all of this is how do you get a simple API, one API, accessible to those developers as well? Bernd, again, mentioned the API Business Hub. We are going to make that API Business Hub accessible from Azure and accessible from AWS to be able to talk to the HANA Cloud Platform.

What most people don't realize is you can actually have a fully functional HANA database in the cloud, database as a service, through the HANA Cloud Platform. We have literally now hundreds of companies that are using the HANA Cloud Platform as database as a service in the cloud for developers. The key to this is real simple. Number one, rise with the tide. Let's expose it on Azure. Let's expose it to AWS. Number two, create a very simple and easy-to-use API Business Hub. We've done that and are delivering that now. Number three, if you look at what we announced with Apple, now that is huge. We announced a native iOS SDK as well as an iOS Academy. Well, guess what that SDK's connected to? It's connected back to the HANA Cloud Platform. That's what it's powered by.

The whole point of all of this is that we absolutely believe that all of the developers out here on this floor, but more importantly, the millions worldwide, Apple's 11 million, our 2.5 million, that is the key leverage point to rise with the tide. That's it. That's all the time that I have for today, but I want to thank you very much. Stefan, thank you as well.

Stefan Gruber
Head of Investor Relations, SAP

Yes.

Steve Lucas
President, Digital Enterprise Platform, SAP

I want to tell you how much I appreciate the opportunity every year to get to meet with you, even if it's for a brief 20 minutes or so. Thank you very much, and I hope you enjoy the rest of the conference. Thank you all.

Stefan Gruber
Head of Investor Relations, SAP

Thank you, Steve, as well.

Kirk Materne
Analyst, Evercore ISI

Thank you. It was a pleasure. Thanks, everyone.

Stefan Gruber
Head of Investor Relations, SAP

Thank you. Thanks a lot, Steve. We'll now have a short break, roughly five minutes, then we continue with the executive Q&A here in the room. Thank you. We'll continue with the program. Thanks for joining us again. Let me introduce the panelists, Steve Singh.

Bill McDermott
CEO, SAP SE

Hello, Stefan.

Stefan Gruber
Head of Investor Relations, SAP

Our CEO, Bill McDermott, hello.

Bill McDermott
CEO, SAP SE

Hello, Stefan.

Stefan Gruber
Head of Investor Relations, SAP

[inaudible] Bernd Leukert. I think the big question to the audience, the empty chair. This is reserved for Rob Enslin, who is currently on the way here. It is a customer event, and I am told he was meeting with a customer and he ran a little bit longer.

Bill McDermott
CEO, SAP SE

I am sure everybody here would like it that way.

Stefan Gruber
Head of Investor Relations, SAP

I think everybody like it that way, exactly. We have this quite as interactive session, and I want to encourage the audience to come with some questions here in Orlando. There is no shortage of questions. Also a reminder for those of you who follow this event over the web, we also take a look at investor@sap.com in case you want to send us questions by email. I hope we start with one question here in Orlando. We start here with Mohammed Moawalla from Goldman Sachs first, and then Adam Wood from Morgan Stanley.

Mohammed Moawalla
Analyst, Goldman Sachs

Yes. Thank you. I am wondering if you can talk through a lot of the conversations the partners talk about the maturity of the platform. What can be done in terms of the articulation as business case to really accelerate the adoption, particularly with the larger enterprise customers? Can you give us also a sense of the roadmap, particularly around some of the new applications or use cases that are coming that could potentially catalyze that?

Stefan Gruber
Head of Investor Relations, SAP

Go ahead.

Bill McDermott
CEO, SAP SE

I know that that question is coming up every time. When we passed the threshold of 10,000 HANA customers, I gave up on talking about maturity. We had Nestlé on stage this morning. We had small customers, with GreyOrange on stage. From the smallest to the biggest, we have our entire S/4 running on HANA in mission-critical areas, not just in nice-to-have applications. We have in the cloud with SuccessFactors, the biggest HANA platform implementation in the world, if we measure size in terms of number of users.

Luka Mucic
CFO, SAP SE

I think the platform is mature, it's robust, it's reliable, and it can serve from the smallest to the biggest customer, anybody in the world.

Stefan Gruber
Head of Investor Relations, SAP

Okay. Let's get next question, please, from Adam Wood.

Adam Wood
Managing Director, Morgan Stanley

Thanks, Stefan. I wanted to ask, there seems to be a little bit of a change of tone in the keynotes that you acknowledged that you'd run quickly with S/4. Maybe there was a little bit of a difficulty in terms of selling the value of the business, showing the customers what the roadmap was, what the value was of the product. Could you help explain why there was that change in messaging to the customers at this SAP Sapphire? As you look at doing that change, what's the cost of that to you? Does that impact the margins of the business over the next year? Does it create a risk on the short term that customers hold back a little bit and wait for that to come through?

On the other hand, could it even be a positive that you can say, "We can accelerate this now because, look, we're going to do a much better job of integration roadmap and selling that value to you.

Bill McDermott
CEO, SAP SE

Well, Adam, one of the things that you have to do with very large companies is when you have a sample size of feedback, even if it's small, use that as a catalyst for innovation and growth. If I'm in a room with 30 CIOs and 25 don't say anything, but the five that do say something, say something negative, that just became the motivational speech of the year. Okay? That's where we're at. The idea was we moved out of the gates quick with S/4. Obviously, 3,200 customers in the shortest timeframe ever at SAP. We realized that maybe we did leave the roadmaps a little out of the picture. Yes, they were there on an engineering level, but on a commercial level. Business people need roadmaps. Okay? They need clarity of who's implementing the software, not just SAP, but also the ecosystem.

The technology was ahead of the people. There was an education, there was a clarity, and this was the place to get everybody on the same page. I actually think we did a good job of selling into their pain and letting them know we're with them, we're their advocate, and that's the way it should be. Now, as for, did that equal slower growth or perhaps even more growth? I guarantee you it's going to be more growth, because we came in with a robust pipeline already. We have a company that's inspired to deliver the promise, and now we have customers that say, "I think these guys get the picture. They're being empathetic.

They know that this is a big transition for me, and now I have a real partner that I can trust to make that transition." We also gave the value assurance guarantee, where we have the partners in the same boat with us, and that's a very important thing. Five of them signed up, five of them are trained, educated, and ready to roll. I would not be too concerned about this franchise called SAP at all. I also consistently remind people, thanks to some very good management moves in 2015, the adjustment on the cost base, getting the company younger, having a robust product portfolio with S/4, the line of business and the network. To the extent that meetings like Sapphire hit the mark, you're going to get a new wave of innovation and growth. That's where the company's at today.

Luka Mucic
CFO, SAP SE

If I just can add one thing to that. I think it's also very positive that we start to see more customers who have completed the journey out of the ones that we sold already, that are now sharing the message that not everything around the migration about S/4HANA is something to be afraid of.

Bill McDermott
CEO, SAP SE

Right.

Luka Mucic
CFO, SAP SE

Actually it can run, given the right methodology, extremely seamlessly and painlessly and effortlessly in a fast period of time. Look at Sabre and what they have said and shared during their presentation during the keynote yesterday. Think about the case of Nestlé, for example. Back to the topic of scalability of the platform. If a company like Nestlé can run their entire Asian business on a simplified HANA architecture, I think that's something that everybody in the room will have very attentively listened to. I think those customers are going to be next to the program that we are running on the value assurance, our best ambassadors. Therefore, you should expect acceleration, absolutely.

Stefan Gruber
Head of Investor Relations, SAP

Very good. Let's take next question here. See one in the back here from Michael Briest.

Michael Briest
Analyst, UBS

Sorry we were late.

Bill McDermott
CEO, SAP SE

You're good. We covered it.

Michael Briest
Analyst, UBS

Thanks, Stefan. Yes, in terms of M&A, Bill, there's been a disruption in the market, a lot of valuations have fallen out there. Speculation of marketing companies being put up for sale. What's your appetite for deals today? I know you've said it's all tuck-ins. You've got everything you need. Obviously, there's more opportunities today than maybe there were six or 12 months ago.

Bill McDermott
CEO, SAP SE

Thank you for the question, Michael. First of all, as a rule of thumb, SAP did the big moves and will grow organically with S/4HANA and the moves that we made, whether it's the line of business or the network. We also have a core cloud called the HANA Enterprise Cloud and the HANA Cloud Platform that are huge vectors of growth. Okay? That can really drive what we have today. Having said that, if there are tuck-in opportunities, especially if they're in exciting categories, and it makes more sense to buy it than build it, we will. There isn't anything of substantial size and scale that is in our plan right now. We are sticking to the script that you already have been communicated to, we don't see a change.

Having said that, if we did something that was outside that boundary, I think it would be viewed as an extremely disciplined move and one that shareholders would really like, which means we'd only be extremely opportunistic, as opposed to we're seeking something in particular. That's a complete, open, honest view of where we're at.

We're in the tuck-in world, unless something on an opportunistic level is too good to be true, and then you'd be happy and we'd be happy. It's unlikely, and we're definitely not chasing any of the big ones out there.

Stefan Gruber
Head of Investor Relations, SAP

Thank you. See one question here from John King, and then we have Ross McMillan.

Speaker 31

Yeah, thanks. Just to follow up on the S/4 questions about the go lives. I think you're up to 170 now.

With the onboarding, I guess, of more partners, where could that be at the year-end? I guess that's a pretty important gating factor to bringing on the next wave of sales. I guess as well, if you can just paint a picture as to where you are in terms of the number of consultants that are trained on S/4 implementations and where you were, and where that could go.

Bill McDermott
CEO, SAP SE

Maybe, is it good

Rob Enslin
President of the Cloud Business Group, SAP

Yeah, just offhand, I'd have to validate that. I think it's about 3,000 consultants are trained on S/4 today. Look, the challenge is we've got roughly 1,000 projects ongoing right now. The majority of those projects will go live within this year. Right? Now, as we're bringing on new projects, they'll go live next year. Mike, what we've seen is these projects will go live between anything from a Swiss Property, which I don't want to use as a standard, I would love to use as a standard, but from three months to nine months now. That's the timeframe that we expected.

I think where you'll find acceleration is that we're actually making it much clearer and very concise for all 3,000 or 3,000-plus, plus the whole ecosystem of partners and even our own store, plus customers to understand exactly what they're getting into. I think that's going to be the acceleration move that we believe will take place. It'll be easier, it'll be cleaner, it'll be more understandable. Where they struggle, we'll find out immediately, we'll be able to rectify it, and we'll be able to make the challenges. That's where we laid it out in the line today and yesterday as well. I mean, with the value assurance, with the roadmaps, the integration pieces, and fully published. Yeah. I will tell you now, there are customers that want us to move even faster.

I have an FMS, which for those that don't know, is a Fashion Management Solution. There's a customer that would like that solution this year. We're going to give it to them this year.

Bill McDermott
CEO, SAP SE

Good.

Rob Enslin
President of the Cloud Business Group, SAP

Right, Bernd?

Bernd Leukert
Member of the Executive Board, SAP SE

Yes. We have.

Rob Enslin
President of the Cloud Business Group, SAP

Okay

Bernd Leukert
Member of the Executive Board, SAP SE

customers on every level.

Rob Enslin
President of the Cloud Business Group, SAP

The integration is immediate.

Stefan Gruber
Head of Investor Relations, SAP

Good. Let's take the next question maybe from Ross McMillan.

Speaker 32

Thank you. It's actually on these lines. The vertical industry specific functionality, which is in addition to the modular functionality, if you will, that seems to be one of the things that may take longer. How do we think about how you address the very nuanced vertical industry functionality that you've built historically, and how fast could that happen? I have one for Luka. Within your framework for 2017 and 2020, this outlook, what are your assumptions around the S/4 adoption curve in those numbers? Is there some parameters you could help us with-

in terms of %, penetration of base or something like that? Thank you.

Bernd Leukert
Member of the Executive Board, SAP SE

Can I start with the verticals?

Stefan Gruber
Head of Investor Relations, SAP

Yeah.

Bernd Leukert
Member of the Executive Board, SAP SE

I would not agree that the verticals take longer. However, there is a difference when you talk about generic line of business solutions and the verticals. The difference is that the verticals will have a significant higher disruption by the digital economy. Rob just mentioned the fashion management solution on HANA. We could have made the decision and take our old apparel and footwear solution and put it on HANA, take out the indices and the aggregates, do the usual things, put Fiori on top of it, and said, "Done." We would have made the wrong decision. What we did was that we invited four of the leading brands in the fashion management, don't know if we are allowed to share the name, so I will not. Built a completely future-oriented fashion management solution. What impact does the digital economy have on the consumers?

Bill McDermott
CEO, SAP SE

The guys who make the fashion for the consumers. That is now available. It's live already with four of the fashion management companies. There is more to come. We will go into that direction in any vertical. We have, in the financial service industry, a massive disruption. If you think that banking and insurance in future will be the same as banking and insurance was in the past, then you are on the wrong track. I know you are not thinking along these lines. These are just examples that we have made the conscious decision to, I would say, reinvent the future vertical solutions in a co-innovation mode together with the leading brands in the various verticals.

Rob Enslin
President of the Cloud Business Group, SAP

Partners.

Bernd Leukert
Member of the Executive Board, SAP SE

Partners, of course.

Luka Mucic
CFO, SAP SE

Yep. In terms of-

Stefan Gruber
Head of Investor Relations, SAP

Thanks, Rob.

Luka Mucic
CFO, SAP SE

Yep. In terms of the S/4HANA customers and customer accounts, first of all, we are selling S/4HANA in both net new customer accounts, as well as in the install base. It's very important to bear in mind. If you just want to take a look at the pure install base, when we have 30-some thousand customers for the classical ERP solution with 40-some thousand systems, so to say, that are out there. I think it's fair to assume based on past adoption patterns, that we have to differentiate between early adopters, which are kind of the ones that we are seeing today. I think we are now at the edge of seeing the fast followers, so to say, coming in. I would expect the next two years actually, to see an increase in adoption and then a linear progression towards the next few years.

That gives me confidence that by 2020, we should definitely have seen half of the installed base or more actually migrating over, next to the additional net new business that we are driving. I think in terms of the deployment model under which S/4 will be consumed, we have to assume that in the later years of our midterm plan, let's say that years as of 2018 and going forward, we expect that there will be an increased adoption of S/4HANA in cloud-based deployment models. We see already today that in the HANA Enterprise Cloud, the attractiveness of consuming S/4 in that deployment model is increasing over the very first steps, let's say, in the first half year of the market introduction. While at the moment, S/4HANA is a very strong driver of on-premise growth.

In our planning, we assume that this will kind of flatten out over the later years, the cloud-based adoption will exponentially increase. That's how you high level should think about how this will unfold.

Stefan Gruber
Head of Investor Relations, SAP

Thank you. Any further questions here in the room? I see one from Stacy Pollard.

Stacy Pollard
Analyst, J.P. Morgan Securities

Hi. While we're sort of on the numbers, can I ask a couple of questions? First of all, license growth in 2016, obviously Q1 starting off a little bit more volatile than we might have expected. Can you talk about what you're expecting for 2016, also the midterm, maybe the volatility range that we might come to expect, maybe a second one after that?

Luka Mucic
CFO, SAP SE

First of all, for the years after 2016, I forgot to bring with me my crystal ball, I can only give you high-level directional insights. We have said, after Q1, Bill and I have clearly stated this, that we're very confident on our full-year outlook, that we see that the pipeline is strong, that yes, indeed, we probably woke up in some parts of the world a little bit too late to Q1, after the great results in Q4. That actually a large part of the transactions that slipped at the end of the quarter were actually closed by now. We are very confident on our performance. If you take a look at the guidance, you will find we are not providing actual guidance for software licenses, but the implied range would suggest that we are looking for around about flat performance on software licenses.

If we are confirming the guidance for cloud and software, that should be also the assumption that we continue to believe strongly in. Therefore, that's kind of how you should think about 2016, with again, a strong performance that we expect for the remainder of this year. For the future, as we have discussed at the Capital Markets Day in New York, we believe that licenses will continue to benefit from the fast adoption of S/4HANA, also there, we will see a continued steady stream of business that will flow to the cloud. In our midterm aspirations, we have assumptions of a moderate decline in low to mid single digits in licenses, planned into the midterm assumptions. How it will then play out really in the future, that's something that we will find out.

In terms of volatility, as you have seen in Q1, it's really hard to predict this. That's the nature of the beast of this business. If you have a few slippages, even between one calendar year and the next one, it can make quite a difference. That's why we are actually all in to transform our business to the cloud, because it increases our predictability over time. I wouldn't be able to give you a range of volatility in this area. I can just tell you we will continue to do our best, and we will continue to see strong interest in S/4HANA that will help us to achieve this result while others are losing heavily in the on-premise business.

Stefan Gruber
Head of Investor Relations, SAP

Yeah. You had a follow-up question, Stacy?

Stacy Pollard
Analyst, J.P. Morgan Securities

Am I allowed to follow up? For that matter, what percentage of S/4 orders are licensed versus cloud? Maybe even digging in on the license side, how would you break that down between sort of what percentage, not exactly, but approximately what percentage is platform, what percentage is BI? What is S/4? How do we think about what's driving the license growth?

Luka Mucic
CFO, SAP SE

First of all, on the on-premise versus cloud, when you talk about the pure license model, on-premise licenses are the vast majority to date of how S/4 is licensed. That does not mean that it's deployed in an on-premise model because more and more projects are run in the HANA Enterprise Cloud. Still, most of these customers are actually bringing their own license, so to say, buying it as an on-premise perpetual license, and then having the infrastructure as a service provided out of the HANA Enterprise Cloud. In terms of the percentages, actually, we are by now a very strong technology business at SAP. If you think in very broad terms, without giving you details of our software composition among applications and all the rest, so to say, you can think roughly about a 50/50 distribution there.

Remember that S/4HANA is monetized via the HANA platform, and therefore basically you have platform revenues in this area as well. That's roughly the composition as a part of total software revenues.

Stefan Gruber
Head of Investor Relations, SAP

Okay. Thank you. I think we have time for one final question here in the room.

Okay.

this goes to Walter Pritchard from Citi.

Walter Pritchard
Managing Director, Citi

Hi. Thanks. I just want to follow up on, Luka, your comment, and maybe direct it to Rob, around this expectation that customers may move more towards cloud deployments of the core or cloud purchasing of the core. What would drive them? Because these do seem like applications that they're going to have running for 10, 15, 20 years, and renting or paying you on a subscription just doesn't seem economical. It has to be beyond a monetary arrangement where they would see the value.

Rob Enslin
President of the Cloud Business Group, SAP

Yeah. I think what we're seeing, Luka touched on it a little bit. A significant amount of the S/4 deployments, whether they, even in the test phase, are going to the HANA Enterprise Cloud first, and then even in the productive phase, are actually running it in HEC. Burberry is an example. They run their full environment in the HANA Enterprise Cloud today. What we see is the smaller companies actually have no issue moving it into a pure cloud-based environment as long as you can meet their needs, and we have a number of them here with us now. I think that's going to be the prevalent model moving forward for a smaller company.

The ones that have been with SAP for many years, that have owned the licenses or that are moving to S/4 as a migration strategy, I think they will stay with us in that mode for many, many years. I think what Bernd's team is doing, and it's kind of missed a lot, is that we're also looking at quarantining all that custom code that they had. That's a massive benefit for these customers that are moving forward because we're actually cleaning out the old on-premise environments. If you look at a TCO saving, to get rid of stuff they were doing in the 1990s and 2000s, then give them a pure, clean model to work with moving forward, then we'll control that for them. That's probably the best cloud model you could possibly wish for. Very good. That's a very nice final remark.

Thanks, all, for taking the time to answer the question. Thanks for your question. This concludes our financial analyst program for today, and we look forward to seeing you tonight at 8:00 P.M. at the reception at the Ritz Carlton. Thanks so much, and goodbye.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Good afternoon, everyone. We're going to get started. I know there's a few people that are joining as their meetings break up. We do want to respect the folks who are here and get started on time or close to on time. My name is Allison Biggan, and I lead product marketing for the platform group. I am here to introduce our esteemed leader of the group, Mr. Steve Lucas. He is going to spend some time talking about the announcements that we've made here at SAP Sapphire across the portfolio. Specifically, Steve has responsibilities for database and data management, including HANA analytics, as well as platform as a service. In all three categories, we've made some interesting and exciting announcements this week at SAP Sapphire. Steve, we'll turn it over to you.

Steve Lucas
President, Digital Enterprise Platform, SAP

Thank you very much. Thank you, Allison. I appreciate it. Thank you all. For those of you who are sitting on the edges and eating something, you're probably going to want to come in because this will be the most interesting thing you'll hear the whole week. Just as an FYI. First of all, let me thank you for the opportunity to speak to you. Second of all, Allison, thanks for the introduction. I want to introduce a couple quick people that you should know as well. In fact, you should probably know before you know me. First and foremost, we have Greg McStravick. Greg, if you could just say hi real quick. Greg is the global GM across our database and analytics, which are our largest businesses in the platform portfolio, and works directly with me. Sometimes I'm certain I work for him.

He's fantastic and has really elevated our database, data management, and analytics portfolios to new heights. We also have Irfan Khan. Irfan, if you could just stand and wave hello. Irfan is the global GM working for Greg, specifically our database and data management organization. Irfan is a 20-year Sybase veteran, and I guess five-year SAP veteran. He's as steely-eyed as you get these days. Very excited to have all of you here. Now, I want to talk for a few minutes about this. We were going to come up with something really interesting for the title of the presentation, but I guess we came up with What's New in the Digital Enterprise Platform. By the way, I did approve that. What's New in the Digital Enterprise Platform? Here we go. By the way, I should back up.

There's no reverse button on this. That feels like an Oracle product. We also have in just a few minutes, and I'll introduce him when he comes up, David Walsh, who is the founder and CEO of Prescient, which is a HANA customer of ours, a fantastic one, and has a great story to tell. But what I find interesting is that it actually doesn't have anything to do with SAP data or technology— Well, not technology, because HANA's SAP Technology. David will be joining us in a minute, and I want to thank him for being here as well. now using the only forward button or the only button that I have How much time do I have? Great. Okay. I often get asked this question still after 5 years, and I remember 5 years ago, being part of the first HANA customer transaction ever.

It was in Japan. I remember not even really understanding how to describe it other than what Hasso told me to do. I walked away from that initial meeting with Hasso and then the meeting with the customer, in my mind thinking, "Well, I think I know what HANA is. I think it's a fast database." That's what I had figured out about HANA. I could not have possibly been more wrong. I was in Wrongsville. That's how wrong I was. HANA was never meant to be just a fast database. The world's got plenty of databases. you know what the world also has plenty of? Is too much technology. everyone in this room, everybody sitting at the tables casually pretending not to listen to me, but I know you are.

We've all seen those incredibly complicated architecture diagrams that sit inside of every company, where there are databases and data marts and data warehouses and business intelligence tools and applications, and there are lines going all between them. for some reason, everyone in enterprise software, whether you're a business user or you're an analyst or whatever, we've all seen that chart. We've seen that slide. We know what it looks like. our goal with HANA was to make that go away. Simply put, HANA is here or exists to combat the absurdity of the complexity that exists in enterprise organizations. HANA is much more than a database. In fact, what does HANA have in it? HANA, first and foremost, yes, it has a database service. It does. that database service is both columnar as well as it is relational or transactional in nature.

if I just want to use HANA as a database, as tragic as that may be, you may do so. HANA is much more. In fact, we've put technologies like an application server into HANA as well. Why would you want to do that? Well, our question is, why is it that you have a database where you centralize all your information, and then your entire organization is set up to pull all that information out? Why do you do that? That is actually kind of the opposite of what you should be doing. In fact, you should be bringing the information into one place and have one copy of the data where you can do things like transact, you can do things like age data and have a data warehouse. You can also do things like forecast on information as well, but never move the data.

Think about all the problems that come from moving information. The moment you move it starts to not match anymore. Now what happens? People come in and say, "Oh, well, don't worry, I've got a great solution for you. It's a data management tool, and here's a data quality tool, and here's master data management and metadata management." If you had just left it where it was, it would have been fine. It's kind of like when I explained to my son the other day when he knocked over this ceramic thing that my wife really liked and it broke, and I glued it back together with super glue. He decided to touch it three minutes after I glued it, and I had said, "If you just left it where it was, it would have been fine." Because it just crumbled.

Now, granted, it was poorly glued, I admit it. The point is that leaving data in one place, having one source of the truth, can be achieved with SAP HANA, and that's really what it's all about. We don't call HANA a platform or a database. We call it a platform because it has predictive, it has an application server, it has an analytic function library for doing complex business modeling inside of it, and yes, it is a database. Now, we've had HANA in market for five years, HANA has really, really progressed. If you look at it today, Bernd didn't exactly say it this way in his keynote this morning, but I'm going to say it. Here it is. HANA is data center ready. HANA is ready to be the core of your company's data center.

It's time to move out Oracle, it's time to move in HANA. It's time to move out Hyperion and SAS and all the other things that you have that you don't need, stop moving data all around, as I would call it. Stop the enterprise copy and paste and move HANA into the core of the data center. Enhancement Pack 12, think about it. We are now on five years in, 10,000 customers later, we're on Enhancement Pack 12. If anybody has a question about, well, is this HANA thing going to stick? It's kind of up there with, is the internet here to stay? Yes. People like it. It's staying. It just is. That's HANA. We announced some major things like capture and replay, which I absolutely love. You know what I love about these announcements is they are really super boring.

That's what I love about him in some respects. Don't tweet that. What I love about him is that it talks about the ilities, stability, reliability, availability, the ability to capture information, and then replay as if you were being able to replay the last 30 seconds of your business if your operational system goes down. That's the kind of stuff you can do. Things like hybrid data management and of course, maintenance services as well. These are the features that are available now. I will make this available to all of you. I have written not one, not two, but the German three or the American three. See, I'm numerically inclined either way, three or three.

Either way, I have written three blogs, one on HANA Cloud Platform, one on business intelligence, and one on HANA, and they are all out today, and they give you all the wonderful detail that you need around what we've announced. Those are a few of the things in HANA. Now, HANA, at some point, it's like having an only child. At some point, it just gets kind of ornery, and you need to have a brother or sister so you can balance out that load of learning how to share. If you are an only child, I'm sorry. I don't mean any. I'm not saying only. Don't tweet that either, that only children can't share. Think about it, HANA got lonely, and we decided to bring Vora a brother or sister. We brought Vora.

Vora is interesting because look at the word that we're using here. We're using HANA platform versus Vora framework. That is oh so subtle, yet oh so important. HANA is a platform where you bring information to it. Vora is a framework where you can push compute out to where the data is. Instead of bringing the data to where the compute is, you can push the compute to where the data is. Why would you want to do that? Think about the world of IoT. Edge computing. Instead of bringing all of this information over a very expensive satellite connection from an oil rig, why would I not want to have a small footprint, runs on any Intel server, in-memory technology called Vora, where I can have transactional relational processing in Vora as well as much more. Vora, here's the important thing.

To a business intelligence user, to the average user, that would be me, the average user, for example. If I wanted to look at the data contained in a Vora framework, it looks like a database. That's the beautiful part about Vora, just like HANA does. It's completely distributed. Think about this. In Vora, we are adding components to the Vora framework. One that's not available yet, but I like to mention because it highlights something that we are building, is a document engine that will be part of the Vora framework. Why would you want a document engine? Think about it for a minute. If you are a company, we're going to have one come up in a minute that is concerned with lots of documents, lots of unstructured data. Let's say, for example, I'm a legal firm.

Legal firms generate a lot of documents, and they've got folders with millions and millions and millions of documents, or they have information stored in Hadoop. The reality is that I can take or will be able to in the future with Vora, take the document in-memory engine, put it right beside where the documents reside instead of having to move it all the way over the wire, and those documents become a table in my Vora database. Think about the power of that. That is the power of what we call a distributed computing framework. We just said the Vora framework because it sounds cooler, but that's really what it does. We have the HANA platform and we have the Vora framework, and here's the best part. Vora does one more thing that makes it stand out from the crowd in the market.

Vora was built to work independently and standalone of HANA. It's standalone. You don't need HANA. Now they're better together. It's kind of like Wonder Twins. But the reality is that what Vora can do is it can actually completely enhance a standalone Hadoop environment. Why would I want to do that? Well, think about it. If you're a business user and you know that your company has Hadoop, and you're capturing all this information and putting it inside of Hadoop, things like news feeds and things like document information, et cetera. I think about this, by the way, every time I walk through my garage, I have a box. It's about this long. It's a cardboard box, kind of beat up. It's been through every move with us, and it's about this tall.

And it has everything that I will never use again, but I refuse to get rid of. It has a hockey stick, and I don't know how to play hockey. It has a deflated basketball. It has my shoulder pads from high school football, which just in case the Broncos call, because we've got a little bit of a complicated quarterback situation, I'm willing to step in. My point is that it's kind of like Hadoop. You can put anything in there, but most of it you may never need. But here's the point, is from a business user perspective, you can actually take any BI tool, and as long as Vora is sitting inside of the Hadoop framework, the Apache Spark framework, you can look at it in a business intelligence manner. Think hierarchies, the way that we think about information in an organized and structured fashion.

We bring structure to unstructured information. Thank you very much. That's really what we do. Vora as a standalone technology is awesome. But Vora also allows Hadoop to be integrated directly with HANA. Think about this for a minute. Now you have the ability to have the world's best in-memory framework or, sorry, platform, HANA, where it can seamlessly pass data back and forth through Vora into Hadoop using our dynamic tiering technology, which is an intelligent technology that moves data seamlessly, and it's cost aware. It knows that if you're infrequently using data, it can push it to a lower cost location. If you're frequently using information, it can put it to, yes, a slightly higher cost, slightly with HANA, slightly higher cost information, but also the hot location where you need the data. This is how organizations will work. Now, that's Vora.

Now, of course, if I don't say the word cloud, this presentation is not buzzword compliant. Cloud. We took the technology from both HANA as well as Vora, and we elevated them into the HANA Cloud Platform. The HANA Cloud Platform, and I want to emphasize this is so important, these are completely modular. You can use HANA, you can use Vora, you can use the HANA Cloud Platform. You don't have to use them together. You don't. But it's just like the Avengers. They're just better when they get together. That's what happens. The HANA Cloud Platform, and I want to make this unequivocal statement, is the key to customer success when it comes to S/4. We didn't say it in the keynote this morning.

I kind of stomped my foot a little bit when I didn't hear it, I'm going to just stomp it one more time, then I'll be done with the foot stomping. If you do not get your head wrapped around the HANA Cloud Platform, you won't succeed with S/4. The HANA Cloud Platform is the extension platform for every single SAP application that we make. The HANA Cloud Platform today connects to ECC 6. Today, it connects to our S/4 applications. Today, it connects to SuccessFactors. Why would you want to do that? Here's exactly why. In the world of IoT, if I walk into I'm getting, let's say, as an executive, I'm getting a tour of a manufacturing facility, which happens from time to time. I always want to mess with the very dangerous equipment.

There's things that you pull a lever and something chomps down, most people don't let me near it. What I noticed on all of that equipment is that there's a card swipe, I'm guessing it's so you don't chop your arm off, generally speaking. You know you've got this machine information with access logs, who's used it, et cetera, et cetera, et cetera, over here on the left-hand side. Over here on the right-hand side, you have SuccessFactors, which contains information on whether or not Steve has actually taken the certification course to operate said machinery. You've got my card swipe, the security system in between. The HANA Cloud Platform can integrate all of that. We have an IoT integration framework built into the HANA Cloud Platform today. Not tomorrow, today. We are building these solutions now. This is not science fiction.

It's just science. The second thing that the HANA Cloud Platform does is we are delivering HANA Cloud, what we call the HCI or HANA Cloud Integration. It is the product that most people from an SAP standpoint, you think of process integration. This is process and data integration completely as a service. Migrating to S/4, getting to these cloud applications is exactly what the HANA Cloud Platform is about. This is why we put it in orange, because it's important. Everything that's in orange is important. That's why it's in orange. Of course, the HANA Cloud Platform Spring edition has extensions for all the cloud apps, which I just obviously stole all my thunder on that. It has the SAP API Business Hub. This is the connectivity to all of the SAP applications out there.

Of course, Cloud Foundry beta service is available as well. You can use the HANA Cloud Platform running on top of Cloud Foundry, which of course is the delivery on our promise to make this platform an open platform. That is what this is. I also want to touch on this little thing here. I just like this logo so much. I just show it to people. Really, I should just stand here and let you guys stare at it for a minute because it's amazing and not say anything. I'll explain what it is. We've actually collaborated with Apple to build a native iOS SDK. Boom. If I had a mic, I would drop it. This one I can't because it's stuck to me.

The iOS SDK, what it lets you do is natively build apps that connect to anything that SAP makes. Anything. Anything. If we made smoke signals, it would connect to them. That's what it lets you do. The iOS SDK allows you to build native iOS applications that, and here's the important part, guess where the iOS SDK connects or what it connects to? The HANA Cloud Platform. It goes back to the HANA Cloud Platform, which is the integration hub for everything that we do. That's what it is. This is really what this is all about. I just want to leave it up there, but I can't. It's awesome. Here's our commitment. We are delivering an iOS Academy. That's a long-term commitment where customers, partners, any developer will be able to go and get fully educated on this technology.

I just want to go along here. Okay. We also talked about analytics, and I know Doro is thinking this is the part where Steve needs to speed up a little bit, so I will. You heard us talk about BusinessObjects Cloud. This is in my blog, but I want to be clear. I got sick and tired of the nine, 10, 12, 20 different names in our analytics portfolio. I just couldn't even figure it out. If I can't figure it out doing analytics for 25 years, then I know our customers can't. We decided to do a couple things. Number 1, BusinessObjects, which is the world's most recognized brand. If I say BusinessObjects, you say analytics. That's it. Or awesome, either one. Either one works. We decided that BusinessObjects is the brand for analytics.

If there's an analytics product, it's going to be BusinessObjects foo. Foo being the proverbial name for whatever it is we name it. Today, we have now 2 products in analytics. Well, actually three, if you count the Digital Boardroom. We have BusinessObjects Enterprise, which is now our consolidated solution for on-premise. In BusinessObjects Enterprise, the premium edition, we have included Predictive Analytics, which we used to sell separately. We also are offering to our customers the right to run Roambi, which is a cloud-based solution at our lowest price that we can offer it at, which is literally just above cost. We are allowing them to do that. We are also including Roambi, which if anybody hasn't seen Roambi, go to the App Store right now, download Roambi. It's one of the top 10 or 20 productivity apps on the App Store.

I will say this, I would win a debate on this any day of the week. Roambi is the best mobile analytics solution in the world, period, bar none. We bought it. It's ours. We own it. Sorry, Tableau, you guys are losers. We got it, and we've now included Roambi inside of BusinessObjects Cloud. I know you're saying, "Well, what is BusinessObjects Cloud?" 6 months ago, we announced a product named Cloud for Analytics. That was a stupid name. Again, yet another brand. Don't tweet that. It's now BusinessObjects Cloud. It's that simple. If you say, "Steve, what do you have in analytics?" Well, we have BusinessObjects Enterprise on-premise, of which you can also leverage Roambi because it's integrated into the BusinessObjects universes. Ta-da.

You can also, if you want cloud, use BusinessObjects Cloud, which sounds the same, number one. Number two, also integrated with the universes, and number three, includes Roambi. The only other solution that we're offering in analytics is the Digital Boardroom. If you haven't seen it, once you see it, you'll fumble for your checkbook. It's amazing, and it is compelling. It's for the boardroom, the top-down solution. I'm over on time. Here's all the awesomeness that we've announced in BusinessObjects. You'll find this in my blog, things like BO Cloud, et cetera, et cetera, Roambi, and all that great stuff. There's an asterisk by Roambi. You'll see it in my blog. Ike may want to come up here because I'm clicking, and I'm sure there's There we go. Okay.

What I'd like to do is introduce, if everyone could say By the way, we all like Ike. Ike. Exactly. Ike, why don't you actually go ahead and show us BusinessObjects Cloud? Ike and I know we're probably going to run a few minutes over, if you can shorten your demo, then we get David. That would be awesome. Ike, take us through, man. Rock and roll.

Ike Ugochuku
Solution Manager, SAP

Absolutely. Just to set the stage for everybody, today I'm going to be taking on the role of the chief operating officer of a small Vancouver-based tech startup company called JF Technologies. We are an SAP shop wall to wall for our digital core, for our analytics, and we break down silos that we also have with our cloud applications as well. Every morning when I wake up, Steve, I don't know about you, before I even brush my teeth, I've got a cup of coffee and I've got my iPad. I'm doing a pulse check on my business.

Steve Lucas
President, Digital Enterprise Platform, SAP

I brush my teeth first.

Ike Ugochuku
Solution Manager, SAP

Well, agree to disagree.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

Small point.

Steve Lucas
President, Digital Enterprise Platform, SAP

Fair enough.

Ike Ugochuku
Solution Manager, SAP

What I have is my mobile-first dashboard, where I'm doing a pulse check on my business. I've got information coming in from procurement, from HR, from sales, but I see I've got two red flags that immediately come to my mind. Number one, within Flexible Workforce, looks like I have a budget overrun. Probably not a good thing for my business, especially as a startup. Also, from a travel and expense perspective, it looks like I have a cost overrun of about EUR 160,000. Once I identify these problems, Steve, what I want to do is jump over into BusinessObjects Cloud, diagnose, and also prescribe a remedy for these issues.

Steve Lucas
President, Digital Enterprise Platform, SAP

Right now we're just looking at a really cool Roambi view of what I need to know before I brush my teeth, and now we're going to dig into it with BusinessObjects Cloud.

Ike Ugochuku
Solution Manager, SAP

Absolutely. Now the teeth are brushed.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

We're moving forward.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay, let's do this thing.

Ike Ugochuku
Solution Manager, SAP

Excellent. I'm going to go onto my laptop in my web browser. As we bring this up, immediately I've got an overview of my business, right? I've got information coming in here from SuccessFactors, from Ariba, from Fieldglass, all my cloud applications and my digital core. I mentioned we have two issues. Let's jump right in and start to diagnose. I'm going to come over into my Flexible Workforce. My contractors, data that's coming in from Fieldglass. Right off the bat, what I realize is it looks like I may have an issue with some of my agencies that are supplying me contractors. Red is bad, at least in my mind. What about you, Steve?

Steve Lucas
President, Digital Enterprise Platform, SAP

Red is bad.

Ike Ugochuku
Solution Manager, SAP

Red is bad.

Steve Lucas
President, Digital Enterprise Platform, SAP

Orange is good.

Ike Ugochuku
Solution Manager, SAP

My gut tells me, though, there's a little bit more to this story. To tell that story, what I like to do is use predictive analytics, do some influencer analysis.

Steve Lucas
President, Digital Enterprise Platform, SAP

Which you would normally have to go and buy like a SaaS or something else and a blah, blah. Do we have to do that here?

Ike Ugochuku
Solution Manager, SAP

Absolutely not.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

I'll give you another little hint behind the curtain here, Steve. I am not a data scientist.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

Believe it or not.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

I need a very intuitive, user-driven workflow to complete this predictive analysis. All I need to do is answer a few simple questions. What do I want to analyze? In this case, we're going to look at budget.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

What do I want to use in that analysis, including excluding my various measured dimensions? Simple as that. I'm going to click Run. We're going to do here now, leverage the power of the HANA Cloud Platform, predictive services, to run an influencer analysis, basically a regression, on top of our information. What it's going to spit out for me is a list of dimensions and how much they influence or don't influence budget.

Steve Lucas
President, Digital Enterprise Platform, SAP

This is actually using the HANA engine sitting in the HANA Cloud Platform, right?

Ike Ugochuku
Solution Manager, SAP

That's correct, 100%. What I notice is contrary to my belief that the agency was actually influencing whether or not a contractor went over budget, it's actually an internal issue. My supervisors, especially one supervisor in particular, Yoru, 97% of contractors who work for her have gone above average or over budget. To prove my point, I can actually layer on top of this analysis, look at something like rating. Regardless of my contractor's rating, if they work for Yoru, they're going to run over budget.

Steve Lucas
President, Digital Enterprise Platform, SAP

We're firing him.

Ike Ugochuku
Solution Manager, SAP

Well, let's say we'll have a phone call.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay.

Ike Ugochuku
Solution Manager, SAP

We'll have a conversation.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay. I just have this knee-jerk thing. I am sorry.

Ike Ugochuku
Solution Manager, SAP

There's the punchline, right? We want to go have a conversation with Yoru. We can actually include this into our initial analysis. Now we are combining the worlds of business intelligence and predictive in a single solution.

Steve Lucas
President, Digital Enterprise Platform, SAP

That is fantastic. Ike, I think that is an amazing demo. Everybody, could we please give Ike a big round of applause? Thank you. I think we are good. Excellent. All right. We are just going to be a couple minutes over. We got about two minutes left in our time. We want to make sure and give at least five minutes to David, and if you could join us on stage. David is the founder and CEO of Prescient. Now, I will just tell you right away, as a frequent traveler-

David Walsh
Founder and CEO, Prescient

I will stand wide for you again.

Steve Lucas
President, Digital Enterprise Platform, SAP

There we go. I feel better now. As a frequent traveler, there is no more valuable service to me than what David's company provides. What's really cool is they keep people safe like me, like Greg, like Irfan, like you, that travel globally, and they do it with HANA. David, why don't you tell us a little bit about what you do and how you keep people safe?

David Walsh
Founder and CEO, Prescient

Sure. Thanks, Steve.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah, you bet.

David Walsh
Founder and CEO, Prescient

I would have fired Yoru, too. Don't worry.

Steve Lucas
President, Digital Enterprise Platform, SAP

Thank you.

David Walsh
Founder and CEO, Prescient

I, like Ike, am not a data scientist. This is going to keep me buzzword compliant, but we run a risk management firm, and that's not selling insurance. That's real risk, not theoretical risk. I left the intelligence community in 2008. 2009, started Prescient. After some initial commercial work, we got pulled into government contracting, supporting the intelligence community, some of the units we used to work for. Very quickly, we were deploying folks all over the world. We had a team of 80 counterintelligence personnel that we were sending to remote and austere environments, semi-permissive environments. That was our first experience with duty of care, having employees, again, distributed all over the world.

What we found was there was really not a reliable source of current information where we could get folks up to speed on what a threat situation, what a situation on the ground looked like in some of these countries. Fast-forward to today, we're running a lot of national security programs as a prime contractor. That is the roots of the business. We run the insider threat program at a federal intelligence agency. I say it's not the NSA, mercifully, or it wouldn't be me standing here after the last few years that they had with Snowden. We have two strategic areas of focus, and one is to take our national security methodologies and apply them to industry, and then conversely, sourcing emerging technologies, and kind of best practice technologies, much like HANA, to strengthen our national security mission set.

We'll skip right into-- About 20 months ago, as part of the insider threat program we run at that intelligence agency, we run the traveler safety program. It's consumed in a legacy fashion in what we consider to be an embarrassingly analog fashion, certainly nothing real-time or near real-time. We wanted to make that better 20 months ago. We put together a team of data scientists, threat and research analysts, and engineers, and we took a completely greenfield approach to solving this problem. What we found, contrary to what was in industry, which was the 50 to 100-page risk report you may get before you go to Sudan or a place like that, was that the traveler needed less information that was more relevant to that traveler based on their demographic profile, where they were going, what types of threats that people like them were exposed to.

The big problem we had is it's a data-driven problem, right? We had to create a duty of care application that we could provide to the enterprise, both with a dashboard view. A chief security officer, in this case, could kind of get the pulse of the entire organization, where their people were distributed around the world vis-à-vis certain threats, and really be able to do reporting on, "Hey, this is our threat posture," and be able to do real-time communication with folks in the field. We could have used the iOS SDK, by the way, about 18 months ago. Would have saved us a lot of money.

Steve Lucas
President, Digital Enterprise Platform, SAP

Sorry about that.

David Walsh
Founder and CEO, Prescient

We have a mobile application. It provides that traveler in the field location-based alerting. As you're walking towards an area of increased threat or an area where your vigilance should come up a notch, you're going to get that type of alert. Again, you didn't have to read the 50 or 100-page brief. You can dig into the application, and pick up threat briefs and backgrounds that are updated real-time, and that happens through HANA. Customs and norms, cultural taboos are also included in the application. Most remains why we had to go with HANA.

We had the massive problem of having to aggregate the whole world's worth of news, RSS feeds, social media, to be able to bring all of that data in and really see through the noise and be able to, using topic relevance, which we use through our threat data model, and associated keyword list, allows us to read foreign news in the 33 languages that HANA gives us flexibility in, which was extremely important to us. Start to break out the things that really matter to us. We have sentiment analysis with all the neurolinguistic natural language processing, rather, that comes inherent in HANA.

Steve Lucas
President, Digital Enterprise Platform, SAP

Sure.

David Walsh
Founder and CEO, Prescient

Allowing us to do sentiment analysis across all those languages. Who is talking about people or places that we're responsible for? What's the sentiment they're using? Are folks in danger in these locations? Are they being targeted? Are areas where we have travelers increasing in risk? Are we seeing a confluence of indicators come out from there? We needed all of that to be in an automated fashion, so that by the time our analysts were plugged in, most of the information had been triaged. They were only getting things that were relevant to folks where we have people that we're responsible for, then we could deliver those alerts out to the field. Lastly, and certainly not least, is the geospatial capability.

We needed for millions of travelers to be able to calculate, in real time, their distance and direction to shelter sites where we could send them in case of an event to somewhere they'd be safe. All day, every day, calculate their distance and direction from the nearest point of the nearest threat zone or elevated caution zone, we could be able to potentially steer them out of trouble and keep them out of areas where they're going to be in trouble. We try to stay left of the boom, we say, and keep people out of trouble. We work for insurance companies, as a risk management firm, we're not selling insurance. Again, we couldn't have done any of that without HANA.

Just for 18 months, from a 2-page white paper that we call was a caveman drawing, to actually post-beta, field-tested, and operating with thousands of travelers in the field at this point. There's no way we could've gotten there as not a data scientist. We just weren't going to get there without that kind of inherent capability. I think I'm close to time.

Steve Lucas
President, Digital Enterprise Platform, SAP

That's fantastic. Well, just real quick. First of all, thank you for being here, number one. Number two, just a couple quick questions. Do you have any other SAP, like ERP systems, things like that at Prescient?

David Walsh
Founder and CEO, Prescient

Nothing.

Steve Lucas
President, Digital Enterprise Platform, SAP

Nothing. This is HANA in a non-SAP environment at a company that doesn't have ERP. I find that fascinating. The second question is, do you ever turn HANA off?

David Walsh
Founder and CEO, Prescient

Never, can't.

Steve Lucas
President, Digital Enterprise Platform, SAP

Can't turn it off.

David Walsh
Founder and CEO, Prescient

Absolutely can't.

Steve Lucas
President, Digital Enterprise Platform, SAP

24/7. David, I want to thank you for being a great partner, a great customer, for being here and delivering that message. I think it's very powerful. I just feel safer standing by you, obviously, you're doing something to keep the world safe. Thank you for building a great application that's making the world a better place. Thank you very much.

David Walsh
Founder and CEO, Prescient

Our pleasure. Thanks for having us.

Steve Lucas
President, Digital Enterprise Platform, SAP

Thank you. Pleasure.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

I think I'm on. If you guys want to take a seat, we're going to take a few questions. I don't think you said it today, yesterday you said that it's 100% more dangerous for women to travel.

David Walsh
Founder and CEO, Prescient

It is, statistically.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

We're all now negotiating our danger pay with Steve. We started the conversations yesterday.

David Walsh
Founder and CEO, Prescient

They'll settle for the fringe benefit of getting the Traveler app for a while.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yes. I appreciate you saying that yesterday, by the way. It was very helpful.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Yeah, no, excellent. Way to go. We have some folks with mics. First question here. If you could please identify yourself.

Mike Vizard
Guest Author, IT Business Edge

Hi, I'm Mike Vizard with IT Business Edge. I don't think I'm going to shock anybody in this room if I would suggest that many of the articles that you're gathering probably are inaccurate or maybe even not even true. How do you signal the noise ratio out of what may be a propaganda piece out of one country that has squat to do with anything and actual information?

David Walsh
Founder and CEO, Prescient

That's great. We don't know each other, so you didn't serve that up for me, but we use Apache NiFi, which is maybe the interest there. Stands for Niagara Files. In the Apache infrastructure, it's our data provenance tool. Over time, we're regularly sourcing sources where we can validate the veracity of the information, then we're triaging everything that is noise or propaganda. We're pulling any articles that are disturbingly the same, that look like some type of systematized propaganda ploy, and throwing those out as outliers, then focusing down. Again, we only are reporting alerting around a confluence of indicators. Those types of outliers usually fall by the wayside, unless it's a huge state-sponsored type propaganda campaign, which in that case, there's several methods to get to the heart of some of that.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

If you tell them, you'd have to kill them, right?

David Walsh
Founder and CEO, Prescient

It is Apache NiFi, so that is the answer. I am not sure you knew that or not, but that is what we are using.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yep.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Okay, great. Thank you.

Albert Pang
President, Apps Run The World

Yeah, hi, this is Albert Pang with Apps Run The World. Steve, you mentioned a couple of times on the latest release of HANA being data center ready.

Steve Lucas
President, Digital Enterprise Platform, SAP

Oh, yeah.

Albert Pang
President, Apps Run The World

I just have this dumb question. In the case of Nestlé, how many copies of HANA do they have to purchase, or how does that work?

Steve Lucas
President, Digital Enterprise Platform, SAP

First of all, I can't actually disclose or comment on exactly what a customer's architecture is. They would probably stop using our product if I did that. The Nestlé story is a great story. Bear in mind, we're 10,000 customers later and five years later. My point in making that, and maybe I kind of yada yada'd over a lot of this, which is customers and companies are looking at their IT landscape. I'm not even getting to the business. What David has done with Prescient is the outcomes that we want. This is the stuff that you go, it's impossible to do with this insanity, that crazy architecture we talked about before, possible to do now with the simplicity of HANA, et cetera.

If you look at what most of our customers are doing now, I'll get down to the IT level. They're consolidating their enterprise infrastructures. We have customers that are five years into HANA, and they're going, "You know, I just don't need all this other stuff anymore. Actually, it is kind of stupid to be copying my data all over the place all the time." Not specifically to Nestlé, but I can tell you this, is that HANA in terms of scale out and scale up, which it does both extraordinarily well, thanks to a lot of our hardware partners out here as well. The point is that we can take on workloads. We are talking petabyte-level workloads is what we can attack in-memory. Bear in mind, we're not saying that's what you need to do.

Hooking HANA into Hadoop using technologies like Vora, we actually have the ability now to say, well, maybe there's a balanced workload where you don't need petabytes of things in-memory. Maybe you need something else. The point is that we've given customers options, the ability to reduce cost while using HANA for what it's good for, which is this incredible compute platform that produces these great outcomes.

Albert Pang
President, Apps Run The World

Thanks for the response. My question has more to do with for a multinational.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah

Albert Pang
President, Apps Run The World

wanting to standardize on a single instance of HANA.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah

Albert Pang
President, Apps Run The World

how realistic is that and how much longer can we wait to expect something like that to happen?

Steve Lucas
President, Digital Enterprise Platform, SAP

It's very realistic. I think we're seeing companies that are standardizing on it, right? You don't throw away 20 years of infrastructure investment overnight. That's not the way it works. What we've done, if we were to go back a slide to the pretty Candy Crush colored picture there, is this right here is a vision. This is what we've laid out for customers and said, "If you want your company to run and run as a digital enterprise, you can use this. You don't need the insanity that you've invested in, and this is simple and easy to get your head around." When organizations start doing it, the standardization begins. I would say that we have certainly dozens, if not hundreds, of multinational organizations, but different sizes. Like you can have a company that operates in the U.S. and Canada, which Canada's really the 51st state.

I mean, it's barely multinational. Sorry, love Canadians. Go Canada. The reality is you can have a company that considers itself multinational in two countries. The reality is that I think organizations are doing that now, and what we're seeing is this. A lot of our HANA purchases, you can talk to Greg about this, are now second, third, fourth, fifth, sixth time purchases of HANA. Now they're coming to us saying, "How do I get the enterprise license agreement?

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

I'll just maybe say, Marie, I know you're here. We probably have some very specific customer examples we could share just to give some real life examples so we can make that connection for you.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Yeah. Other questions? Nico, you must have a question.

Speaker 33

Sorry, I'm live streaming this on Periscope.

Steve Lucas
President, Digital Enterprise Platform, SAP

Oh. Hey

Speaker 33

if you are watching. Sorry about that. They're like, "I'm digging it." Sorry, I'm trying.

Steve Lucas
President, Digital Enterprise Platform, SAP

I just want to say, this is my first time being live streamed on Periscope.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

No, it's not. You just don't know when we're doing it.

Steve Lucas
President, Digital Enterprise Platform, SAP

Oh, really?

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Tell him I was there.

Steve Lucas
President, Digital Enterprise Platform, SAP

It's the first time I'm aware that I have been live streamed on Periscope. Hi. Do they have to look through a tiny hole on their phone?

Speaker 33

No. I actually had someone come on and go, "I'm really digging this." My hand's burning me, but I've been keeping it.

Steve Lucas
President, Digital Enterprise Platform, SAP

Okay. You are dedicated.

Speaker 33

Thank you. Quick question about BusinessObjects. I understand the model is simplified, Steve.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah.

Speaker 33

I am on board with it after a long day, some prayers. I want to find out a little bit more about the tackle plan. If you were to tell me your next top three steps as to how. I talked to a couple customers, and a comment they said was basically name change, same stuff. I know that's not the intent. If you were to be asked what is your next top three things that you are going to execute on to make that happen, do you mind sharing that?

Steve Lucas
President, Digital Enterprise Platform, SAP

Yeah. Actually, it is not name change because we have had BusinessObjects. We just have not standardized on it as the brand. It is not name change, number one, it is standardization. When I say BusinessObjects, I am talking about the analytics portfolio versus, and I will not go into brand X, Y, Z, da, da, da. That is number one. We have standardized on the brand. Number two, not the same stuff. If you look at BusinessObjects Enterprise, which is now our on-premise, and you take the premium edition offering of it, we are including Predictive Analytics, not the same, and we are also offering Roambi at the lowest point that we can, delivering the highest value. It is not the same stuff. It is not. Then second is BusinessObjects Cloud includes Roambi. Again, not the same stuff. That is number one.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

We've also included Vora as well.

Steve Lucas
President, Digital Enterprise Platform, SAP

Vora, yep, absolutely. Vora included as well.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Vora.

Steve Lucas
President, Digital Enterprise Platform, SAP

You'll see that in my blog. It's not the same stuff. We've done things like plug in Vora, predictive analytics, Roambi to make the BusinessObjects Enterprise on-premise experience that much better, and in the BusinessObjects Cloud, that much easier. That's what you saw from the Ike demo. Now that's step one. I can tell you step two. I can't tell you step three.

Speaker 33

Okay. What's number 2?

Steve Lucas
President, Digital Enterprise Platform, SAP

Step 2 is simplify more. Right now, we need to do things like, for example, we have to take Lumira, which by the way, we're announcing Lumira 2.0, which is coming out soon, and as part of that, we are going to be in the future. This is a future-forward statement, I won't say when, but we're combining Design Studio into that. Lumira has taken, with 2.0, a giant leap forward in terms of its ability to be a powerful self-service data visualization technology. Anybody that wants the beta, happy to get it to you. All you got to do is talk to Mr. Greg McStravick, and we'll get you that beta right away.

The point is that as soon as we do that and then combine the Design Studio capability into it, we've reduced the client technologies that we have on-premises, which we promised to do. That was a promise. As we deliver on those promises, we will have Web Intelligence, Lumira, and of course, Crystal Reports, because last time I checked, the world needs pixel-perfect Crystal Reports. It does. We're announcing things like QR code support in Crystal Reports as part of the new 4.2 update, which is pretty strong as far as I'm concerned. Step 3?

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Come to TechEd.

Steve Lucas
President, Digital Enterprise Platform, SAP

Come to TechEd.

Speaker 33

Okay, one more question about the mobile. Roambi is here.

Steve Lucas
President, Digital Enterprise Platform, SAP

Roambi is here.

Speaker 33

They are sex on wheels.

Steve Lucas
President, Digital Enterprise Platform, SAP

Uh-oh.

Speaker 33

We have Afaria, which is a Ford. Is there any influence that is going to come from the Roambi portfolio into Afaria? Is there a possibility to ever see Webi become Cardex in Roambi? What is going to happen there with mobile?

Steve Lucas
President, Digital Enterprise Platform, SAP

Certainly with mobile, we want the mobile experience across BusinessObjects Enterprise and BusinessObjects Cloud to be best in class, number one in the world, which we are with the Roambi acquisition, and we want it to be consistent. Over time, we will create more consistency between Mobi, Roambi, et cetera. We are not announcing the end of life of Mobi today or anything like that. We need to think through that again, and I would say come to TechEd.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

We have time for one more question if there is one. Okay. Thank you, David, for speaking with us today.

Steve Lucas
President, Digital Enterprise Platform, SAP

Yes. Thanks, David.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Steve, any closing comments as we wrap up?

Steve Lucas
President, Digital Enterprise Platform, SAP

Well, first of all, David, thank you again. I mean, that was an incredible story about what you do and the solution that you've created. I think it also highlights, as we've said many times, HANA is not just about SAP. We always default to, "Oh, tell me about ERP and HANA." Here is an incredibly innovative leader of a company with an incredibly innovative solution, making people safer. That's number 1. Number 2 is I challenge you and I invite you to talk to Greg, talk to me, talk to Irfan, engage with us and other leaders of the organization, Allison as well, on this new platform. This is what will get your organization to the front of the pack. This is what will transform your organization into a digital enterprise. You can choose. This is your choice, and I'll end on this.

You can continue to stick with the technology you have and convince yourself that all of this integration effort that you're doing across nine, 10, 30 different products, that lateral movement is the same as forward momentum. You can fool yourself into that. Those are not the same things. This is an innovation architecture that will drive forward momentum for your company, where your IT department, your business, will be able to shift its activity from worrying about what talks to what and what data doesn't match what to moving the business forward. That is what this is all about. Thank you very much. Thank you. Appreciate it.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

Absolutely. Exciting.

Steve Lucas
President, Digital Enterprise Platform, SAP

It's been great.

Alison Biggan
Head of Product Marketing, Platform Solutions, SAP

I found out we had

Moderator

I mean, it's not a private. Okay.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Oh, yeah.

Mike Vizard
Guest Author, IT Business Edge

I can't think of

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

For a fact.

Moderator

You were going to say? Good afternoon, and welcome. Thank you for joining us today for our panel on

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Really?

Moderator

personalized medicine. I'd like to thank the panelists for taking time out of their schedule while you're here at SAP Sapphire. To those of you watching from live stream, thank you for tuning in as well. We're looking forward to an hour of rich dialogue around healthcare and the kind of coattails of the announcement made this morning from Steve Singh about SAP entering into the healthcare fold. I'll quickly introduce our panelists. On the end, we have David Delaney, Chief Medical Officer with SAP. We have Eduardo Kondo, CIO of Aché Laboratórios in Brazil. We have Carlos Bustamante, Professor of Genetics at Stanford School of Medicine. We have Jesse Burns, CEO of Dharma Platform. We have Gio Colella.

Giovanni Colella
Co-Founder, Castlight Health

Colella.

I'm sorry, Colella.

I've been called worse.

Moderator

From CEO of Castlight Health. Kevin Fitzpatrick, CEO of CancerLinQ, a nonprofit subsidiary of the American Society of Clinical Oncology. By way of my background, I am the four-time cancer survivor, noted in the bio. Just to give you a little bit of context, my background is originally in business development and client relations. I used to sell technology solutions to industry. I took time out to raise our son. I got my degree and my master's in business administration. I got certified as a holistic nutrition consultant and a fitness trainer, largely for my cancer management. I've reshaped my career now in packaging my professional skills with my 33 years of expertise as a cancer survivor. I was originally diagnosed with Hodgkin's lymphoma when I was 17. That was back in 1983. In my 20s, I was diagnosed with melanoma.

In my 30s, was diagnosed again with melanoma. In my 40s, was diagnosed with breast cancer. For many years, I've had to manage my care, and I learned decades ago the importance of being an engaged patient and partnering with my providers and really seeking the care that spoke to me based on my patient choice. Each of my four diagnoses I managed differently. I delegated my care during the Hodgkin's because I didn't know anything about cancer. I engaged in my care for my first melanoma when I found the first mole. I engaged and owned my care in my 30s when I found the second melanoma. I personalized my care with breast cancer because I did not do traditional protocol with chemotherapy. I instead continued to follow a protocol based on nutrition and herbal medicine.

I'm here today to bring the patient perspective to a conversation that will be rich with expertise from within the healthcare system. I think this is just a really ripe opportunity to expand the conversation in many areas, but especially around personalized medicine. With that, what I'd like to do to open up the panel is based on Steve Singh's wonderful announcement this morning about SAP's alliance and the SAP Connected Health platform. We have the three partners sitting here today. I'd love to give each of you three minutes, roughly, to share the nature and value of your organization's partnerships with SAP and the promise that we can look forward to from such an endeavor. Kevin, would you like to kick us off on behalf of CancerLinQ?

Kevin Fitzpatrick
CEO, CancerLinQ

I'd be happy to. My name's Kevin Fitzpatrick. I have the privilege of serving as CEO of CancerLinQ. It's great to be up here with so many disruptors, right? What's more disruptive than having a healthcare panel led by a patient? That's never happened before, I think that's a wonderful symbology for what we're trying to accomplish here. ASCO, the American Society of Clinical Oncology, 40,000 members dedicated toward improving cancer care. The IT expression of ASCO is CancerLinQ. We knew we couldn't do this alone.

We knew we needed a technology partner that could bring the best practices in supply chain management, in manufacturing, in driving inefficiencies out of the system if we were going to improve oncology care for patients across the globe, if we were going to collect data that we could analyze on a large scale, if we could be looking for signals to emerge from that data that can inform new therapies and new approaches to care. We are delighted to be partnering with SAP and working on the HANA platform. We're early days with CancerLinQ, and we collect data out of the back end of electronic medical record systems.

We have over 1 million patients already in the system, over 700 physicians participating, which I think gives you some sense as to the pent-up demand on the part of providers for better tools to use in the service of their patients. Great to be here today. Thank you.

Moderator

Great.

Giovanni Colella
Co-Founder, Castlight Health

Well, thank you very much. I'm Giovanni Colella, La Gio is my nickname. Let me start by saying that asking an Italian to say everything in 3 minutes, really hard. Really hard. I'll give it a shot. First of all, I'm the founder of Castlight. Let me say a few words about Castlight, and then I will work through that to explain how we work with SAP and why we're so excited about our new partnership. Castlight was founded by myself and Todd Park, who's now currently the CTO of the White House, 2008, if I remember right. The goal of Castlight from the beginning was to provide complete transparency, eliminate the so-called asymmetry of information between patients and physicians, and provide complete transparency, understanding of cost, understanding of quality, and then allowing a personalization of the healthcare experience.

Actually, in those days, we called it the Amazonification of healthcare. You think about it, we live on Amazon. We go on it. It's profiled for us. We know it. When you do it for healthcare, you actually have absolutely no idea what you're shopping for, how you're doing it. I came to this through personal experience. I'm myself, not myself as a patient, but I'm a physician, and I practiced for many years. I came to this through the experience of trying to find care for my mother. Who had cancer, and it was just such a bad experience, and it was so much not what I wanted from American medicine. As an immigrant who came here loving this country, I felt like this is just not right. I had sold my previous company, taken some time off, and started Castlight.

Where we are with Castlight now and why does it make so much sense, our partnership with SAP? Castlight is 8 years old now. We evolved our platform to be a much more ubiquitous platform with analytics. We have millions of claims going through our platform every day, millions of patients on our platforms. We work with 15 of the Fortune 50 companies, we're growing very, very quickly. On our platform now, we provide transparency to cost, quality, but we've added an analytics piece, which allows us to actually understand, analyze the data, personalize it to the patient. We provide information. For example, if you're depressed, we're able to tell you, we're able to find that out. We're able to address you the right messages, direct you to the right treatment. Back pain is another big example, very much used on our system.

We sell it to employers, to the HR suite, that's where the marriage with SAP comes very, very natural to us. We're really looking forward to this partnership. Much more that can be done. Our mission is to drive into the analytics as much as we can. Really want to look at a moment in which healthcare is an experience that is actually pleasant for the patient, where they can manage their care, understand their care, and co-work with the physician to obtain the best care possible in the most personalized way.

Jesse Berns
CEO, Dharma Platform

How do I follow that? That's a great introduction to Castlight.

Giovanni Colella
Co-Founder, Castlight Health

I did it in three minutes.

Jesse Berns
CEO, Dharma Platform

That was pretty good.

Giovanni Colella
Co-Founder, Castlight Health

Pretty good.

Jesse Berns
CEO, Dharma Platform

I don't have a watch, but I'm guessing it was right there.

Giovanni Colella
Co-Founder, Castlight Health

Yeah. Am I.

Jesse Berns
CEO, Dharma Platform

Let me just actually start by talking about the pain that I felt before Dharma existed. I started my career as a paramedic, and I never thought about tech or software. I didn't know what SAP was. I just got in a helicopter or an ambulance, and I knew who my patient was and where I was going and who was going with me, and if it was a fire or a rescue or something else. It was opening up what's called a Toughbook and seeing what I was doing and then going and treating a patient. The result of my action wasn't looking at a dashboard, it was seeing them breathe or getting an IV line started for the clinicians here, dropping an ET tube or something like that I knew that my action resulted in something.

When I moved in first into being a statistician and then as an epidemiologist into the public health space, that same tech wasn't there. In order for me to be an emergency, a complex epidemiologist, what I need and what I needed before Dharma was the ability to go out, collect information, and have that information inform people that make big operational decisions, that spend lots of money on deciding what program goes where to get those most affected by crises. When I started out as an epi, I started learning Python, which I don't want to do. I had no interest in it. I just wanted to treat patients the same way I did as a clinician. Luckily, I went to graduate school in the Bay Area, where everyone else knew how to write code.

We piloted something that became Dharma, which was we needed this end-to-end tech that could work anywhere for anyone. When we think about the pain points of clinicians working in these developing economies, it is how many patients did they treat that week, and did patient have condition X, or did they die or get referred, or were they discharged? Complex analytics, there is this big chasm between the developed world and these very fancy dashboards that have all of these different moving parts and what people in the field, doctors, nurses, health workers, logisticians, people that are providing health services, both primary and ancillary, actually need to ingest to improve their operations, as well as people that are making big programmatic decisions. Dharma at scale, throughout the Middle East for both UN organizations and NGOs, are providing just that.

What people are able to do now, both field clinicians and program managers and administrators and donors, is to see in real time, both for one project and at scale across many, how their programs are doing and do they need to pivot into other areas, or do they need to alter treatment. Dharma facilitates that by not having to force people to cobble together five different solutions or worry about IT support. It is very much grab the tech, go, design your project, collect information, store it securely, meeting every different compliance you can imagine, and then view results, simple, ingestible results.

Where this partnership with SAP and the Connected Health folks comes in is us getting that information ingested, and that information at scale can sort of be pushed back in this, and what I heard a few times over this SAP conference at Sapphire is this intelligence loop, right? It is not just clinician facing, which is what Dharma is, but it is also patient facing. If clinicians get data, information, analytics that inform their operations and improve the way that they treat their patients, that information can be pushed back, both at the individual clinician level and at scale with the whole organization, back to these consumer-facing applications and sort of complete that loop. It is not just about the consumer-facing applications that my colleagues here talk about, but it is the clinician-facing applications that allow for the acceleration of this intelligence loop that we keep hearing about.

Was that three minutes?

Giovanni Colella
Co-Founder, Castlight Health

Give or take.

Jesse Berns
CEO, Dharma Platform

All right. I'm good.

Giovanni Colella
Co-Founder, Castlight Health

Very good.

Moderator

That's a perfect segue to, A, I want to just advise that when we use the term consumer today, we're talking about clinicians, patients, and caregivers. Now, we'll specify in certain parts of the conversation which party, we are expanding the consumer definition for the panel today to absolutely include the clinician piece. It's interesting from the intelligence loop, right? When I heard that here, we talk about feedback loops. We don't really have good feedback loops in healthcare for patients to give back and caregivers to give back the feedback from their experience to help inform the system so we can start making better clinical decision support tools and opportunities, right? I love intelligence loops, because that's exactly what patients and caregivers have, is intelligence from their experience. You learned from your mother's cancer experience, Gio, right?

You bring great intelligence from that the system can benefit from. Myself as well. I'm going to open up the discussion and talk about the people in healthcare and the roles that we all play. Now, you all have very clearly defined roles that you are pursuing in healthcare and doing amazing work on behalf of consumers like myself. With the intelligence loop, we don't have roles for patients and caregivers to play more of a business partner, thought leader role.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Right.

Moderator

Correct? In the work that you're doing, how do you envision working with the end user, the customer's customer, if you will, in a way that's more innovative beyond surveys, questionnaires, and focus groups? Within each of your organizations, you're all touching consumers, and think strategically about how do we collaborate now with the end users and expand the conversations and the opportunities outside of what we've been doing. We're at a point now where digital transformation 2.0 is happening, and we have these platforms, the open platforms that we can develop new solutions on and patient-facing. We really have an opportunity to incorporate more of that intelligence. Let's hear from Carlos on the genetics piece, right?

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Yeah.

Moderator

From Stanford Medical School.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

It's a great question. I guess, you talked about defined roles. I see myself as, I guess, more of a connector and as a big data sort of analysis person. We're always trying to ingest a lot of information, aggregate, and then serve up the knowledge that we've created. There's one particular project that we're a part of called the Clinical Genome Resource, the ClinGen Project, which is our country's largest effort to aggregate clinical genetic testing data. Currently, when you go in for clinical genetic testing, say, BRCA1 and 2 screening, hereditary, general hereditary cancer screening, hereditary cardiovascular screening, you have that data live in silos at the particular lab that did the test. It might be Myriad, it might be Ambry, it might be Emory, it might be Stanford, it may be Harvard.

Several years ago, we came together as a community to break down those silos, create a system by which labs could securely share aggregate data. I run a test, you run a test, you run a test. We have the same mutation. I might have called it pathogenic. You might have called it a variant of unknown significance, and you might have also called it a variant of unknown significance. The three of us would then get together and say, "Okay, what evidence did you use to adjudicate, and how do we come up with rules to improve this and then implement them?" What's interesting about that experience, to get back to your question, is that the first thing we did is come up with a system map. How do we aggregate and think about the data?

At the center of that system map is actually the patient.

Moderator

Right.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

We began by thinking, okay, what kind of information do we need to disseminate to patients, to clinical genetic testing labs, to providers, and how do we build that system in a way that we're serving up what each of these community needs and then getting input? We've actually got a patient-facing portal that both does surveys, takes in patient information, allows patients who want to share data to share data with us, but more importantly, give us feedback as to how the system can be implemented. It's actually been quite successful, I think, as we've built out the system, and we're now in the process of thinking about the next phase of the project.

Ultimately, it's improving patient care, because one of the big challenges we face is that we can't live in a world where the decision about whether or not you have a double mastectomy depends on what lab you sent the results to, right? That's just not acceptable. By sharing data broadly, we can come up with best practices and ultimately outcomes that, best practices based on outcomes that help inform the decision-making process.

Moderator

Right. Eduardo, would you like to also, from the pharmaceutical perspective?

Eduardo Kondo
Information Technology Manager, Aché Laboratórios

Yes. First of all, thank you very much to be part of this panel, those all very important people here. When I got invitation from Andrea said, "Look, I'm not scientist, I'm not physician, I'm just IT." Thank you very much to be part of this panel. I've been working for pharmaceuticals and IT for the last 20 years, I'm seeing some changes in IT, right? It's very interesting to hear all the things we are talking about, analytics, big data, consolidation, speed. We need the reports. We need the dashboards. I'm trying to change the mind of my people, my team to say, "Look, we need to look not the customers, but the customer of our customers," right? Because in the past, the people said, "Okay, IT needs to be focused on the business." It's not enough anymore, right?

We need to be beyond on that. We need to be part of this transformation, the digital transformation, we are just talking about the digital transformation 2.0, right? We had a very big transformation in the past, right now we are seeing something really, really disruptive, right? I'm just trying to change the mind of my team to think The customer of my customers. We've just implemented SAP HANA, SAP is our very important partner. We just created foundation now. We just created the foundation looking forward all those requirements of the digital transformation to attain all these requirements, as you mentioned before. For me as IT, it's very difficult to follow all these requirements because it's too fast nowadays. We need to follow that, we need to be very disruptive also in terms of the IT.

Because if we do not do that, our clients, internal clients, will find a solution, right?

They will not wait IT, the traditional IT. They will find some solutions in terms of that.

Moderator

Exactly. To your point about the disruption, yesterday, Bill McDermott was saying we can expect the next five to 10 years to be more disruptive than the last five to 10 years, right? Which is exciting and daunting at the same time. When we talk about the design-centered thinking, which now we have multiple stakeholders coming together to work collaboratively in a way they haven't before, which in other areas might have been a competitive rub, right? Where with research we have more organizations doing shared research now for the benefit of the patient, and that's disruptive to some business models, which is great.

With the design thinking, again, it's just I would invite, and then I'll move on, expand the design teams, right, to make sure all the stakeholders involved, especially if the patient's at the center, they should also, the caregiver as well, because we don't really give the caregiver enough air time of the importance of the role. Gio, from your experience, again, with your mom, could speak to that as well. It's an intense experience. Have those folks at the table as well. When we talk about, process, right, business process improvement is a great step to efficiency. Well, in healthcare, we have workflows, we have clinical workflows, right? We've got business process. We've got research process. We also have patient and caregiver life flows. We've got to figure out ways to improve the process for all the players.

Gio, I'll give you a moment to speak about the business process then and from the employer perspective and also from the consumer perspective on the employee end, how Castlight is helping to create efficiency around some processing.

Giovanni Colella
Co-Founder, Castlight Health

Okay. Thank you. Great question. We like to start from a business standpoint.

where there is a problem. I mean, where is the problem? Where is the pain? How do you solve it? Then eventually somebody will pay for it, because at the end of the day, you are building a business, right?

That's how we thought about Castlight. We wanted to get to the point in which we had enough data to deliver to the consumer a good experience.

There is a reason why in healthcare data is not available. I mean, it's not that people don't want to give you the data. Well, actually it is because people don't want to give you the data. The incentives are completely misaligned.

Moderator

Right.

Giovanni Colella
Co-Founder, Castlight Health

It became a tricky issue at the beginning. It was intellectually very interesting, but you don't eat with intellect. At one point, you just have to put something in place. How do we get access to this data in a way that actually benefits the consumer, but you can build a business model around it, and you make sure you have that access? This was 8 years ago. I remember when we started saying we want to create price transparency so everybody know what will they be paying out of pocket. It was like if I was talking a different language, which I actually frequently do, but in this case, I wasn't.

What are you talking about? The payers will never give you the data. The providers will never give you the data. These guys don't want it, that one. That's where the business process comes in place. We said, "Okay, there is a real pain point here.

You're putting people on high deductible plans. You're asking them to pay more out of pocket. You're really trying to create a consumer. You're not really creating a consumer. You're just asking people to pay more. You can be a free market as much as you want. There is a lot of behavioral factors that come into asking people to pay more and how they will behave. On top of this, if you don't give them prices, it's going to be really hard to make that happen. Try to make a long story short, I'm not good at it, but I'm almost there. What we said is, "Okay. Let's create for the human resource leader a platform that can simplify that process way better for them." Get the claims. Nobody will give us the data? Okay.

We believe the software can get everything, but we need the claims. We built a software that was called Revenge in Silicon Valley, which is reverse engineering.

Moderator

Okay.

Giovanni Colella
Co-Founder, Castlight Health

We will get the claims because they are owned by the employers. We reverse engineer them, and we created our platform and started putting prices and then quality. Once you have the data, everything is easier. The business process became incredibly easier for the employer at that point that was putting people on the high deductible plans.

Moderator

That essentially simplified the process for the employees to get the information they needed as consumers.

Giovanni Colella
Co-Founder, Castlight Health

Well, for the employees at that point, they had.

Moderator

To make better healthcare decisions.

Giovanni Colella
Co-Founder, Castlight Health

This one employee said to me at one point, he said, "Gosh, I finally have Travelocity for healthcare.

Moderator

There you go.

Giovanni Colella
Co-Founder, Castlight Health

Right? It was something that helped him.

Moderator

There you go.

Giovanni Colella
Co-Founder, Castlight Health

Let's make no mistakes. We're still far from the complete person. I mean,

Moderator

Right

Giovanni Colella
Co-Founder, Castlight Health

a long way to go in healthcare.

It is. I've always said that it's a team sport, although the incentives are misaligned. Ultimately, if we don't work together, all of us, it's just not going to happen.

Moderator

Right.

Giovanni Colella
Co-Founder, Castlight Health

It's hard.

Moderator

Exactly. Kevin, from the clinical perspective and with the CancerLinQ and the aggregation of the oncology. From data that you say is housed within the EHRs and represents the 97% of the cancer population that are not in clinical trials. The process improvement and for the clinicians by creating a tool such as CancerLinQ and how that impacts consumers.

Kevin Fitzpatrick
CEO, CancerLinQ

Yeah, absolutely, Kim. It's a great question. I'm so glad Giovanni and the Castlight team are working on the business processes because clinical data's hard. Business processes are even harder. When it comes to clinical data, I think one interesting aspect of a multifaceted problem here is, or in this case, an opportunity, is survivorship in oncology. The research coming out of labs like Carlos's now is revealing incredible insights into the molecular drivers of these diseases. Targeted therapies are available for many of these cancers in ways that we couldn't have imagined five, 10 years ago. That's a wonderful opportunity. Now patients are moving from an acute phase of illness to chronicity.

Data collection processes like CancerLinQ to follow large cohorts of patients over time to look for safety signals as they move out in their care and as they move through wellness is going to be an increasingly important part of maintaining healthy populations of patients and moving cancer care from an acute illness to a chronic disease that one can manage.

Moderator

Exactly. You and I have talked about that, and that's exactly what I would love to see for the consumer, is having that patient decision support tool. Because I, as a survivor, I don't seek a lot of care. I do most of my management at home. In order to get the information I need to know how to manage my care, I want to be able to look to a database that has the same data that my doctor's looking at, rather than me going out to random websites and doing my own research. What I would love to see is we give the patient more independence so that I don't have to go see my doctor to get that data. It shouldn't be held up in CancerLinQ only.

We need to extend it out so that I, at home, can look at what potential trends are for breast cancer and so forth down the line. Yes, thank you for the solution for CancerLinQ, and I'll look forward to.

Kevin Fitzpatrick
CEO, CancerLinQ

Well, we're trying.

Moderator

Well, exactly. Well, of course.

Kevin Fitzpatrick
CEO, CancerLinQ

With the help of colleagues, we'll get there.

Moderator

where we go from that.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

I think it's ultimately about carrots and sticks, right? If we think about the relatively simple problem of getting clinical labs that are doing testing to share data, the carrot, of course, is that they will do a better job of diagnosing and adjudicating the variants if they share data because then we can compare processes and see why are you calling it this way, calling it that way, and how do we get that to really sort of settle down and get on the same page. Of course, the stick is that on the reimbursement side, we can get professional organizations, and we can get public to advocate and say to the CMS, the center that governs on the federal side reimbursement, that we won't pay for a clinical testing lab service unless they share the data in a public repository.

There's been a push by, for example, American College of Medical Genetics and Genomics, right along those lines. They say, in fact, that is a breach of professional ethics for someone directing a clinical lab to not share data with other labs so that we can improve process. How that'll get resolved is really ultimately anybody's guess. I think there are pressure points there, particularly on the reimbursement side, that could be used to nudge providers to share data.

Moderator

Absolutely. You all probably know better than I do, how do we move the needle on those pressure points to get reimbursement and incentives realigned? David, I don't want you to feel left out there on the end. We've talked about from your clinical perspective using technology and solutions such as the SAP Connected Health platform to really help patients become better participants in their care. When you're taking aggregated data and now creating other solutions on top of that, I'd like to hear you speak to, from your perspective, both on the clinical side and the technical side some of what you see as opportunities for the patients to take more of an active role in their care through some design-centered solutions.

David Delaney
Chief Medical Officer, SAP

Sure thing, Kim. I think we're in an amazing time. We're really seeing patient engagement shifting from kind of an afterthought, to where it's kind of more today for the mainstream, which is more of a kind of consumer thing. What's the patient experience like? I think leading organizations are leading the movement to really patient engagement around outcomes, optimizing outcomes. Really being the most mature way to look at it. How it is that you can begin to align the interests and the reimbursement, the compensation of everyone involved on achieving those end results, the value being quality and quantity of life or the outcome of a procedure. Rather than having the perfect trip, have the perfect surgery where you recover in rapid time and in perfect fashion. Those end goals are of most importance.

Traditionally, healthcare's been very siloed, where each individual kind of looked at their piece, and it was kind of piecework handed down the chain. What gets very exciting is building a platform that really can manage the delivery of care and the data involved in it from end to end, from diagnosis through treatment through restoration, and really providing an end-to-end visibility into that for all parties and not having this kind of artificial separation of patient engagement information and provider and payer and life sciences, but really that end-to-end visibility.

In a very agile fashion that allows you to determine outcomes and quality and really track it all real-time. I think that capability is really game-changing for all parties involved.

Jesse Berns
CEO, Dharma Platform

I think that actually one item that we haven't really touched on here is we've talked a lot about the developed world and the U.S. and the EU, and to give a little bit more of a developing economy slant, one of the biggest issues that my colleagues and I have faced over these last five, six years is a lot of crises have happened in middle income countries. Longitudinal patient tracking for NCD patients is massive. When we think about the Middle East in particular, and when we think about pain points for chronic disease, they're a bit different than the U.S. and the patient side of things there, which is compare best provider and make sure that your services are being priced effectively. Where there it's how do you track medication and overmedication or missed medication across multiple points in time in different facilities?

How do people pay when they don't have cash? What does that look like, not just for one patient, one patient plus one facility, plus one ministry of health, then even more at scale for the region and the donors that are giving money to get those NCD patients care. I think when we look at these pain points, they're not wholly disparate from what you're discussing here, but complementary. If we could find a way, at least in that context at least, to get information both at the individual level between the patients and the clinicians, where do they go, what medication they have, then at scale of how many medications were given for hypertension in Lebanon in 2015 from all settings.

There are ways to solve for that, both among the people on this panel and wider with SAP and beyond. I think it'd be good to talk about both these domestic issues and the international ones.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Well, on the international side, we were talking earlier about the need for transparency. I'm from Venezuela, a country that right now is suffering a tremendous healthcare crisis. You can't believe the official government statistics, right? The government says, "Who are you going to believe, me or your lying eyes? Everything's fine." Yet, it's reported by The New York Times that infant mortality is now 100-fold higher than it was three years ago, right? It used to be 0.2%, now it's 2% of neonates are dying, okay? How do we get independent statistics on that, right? How do NGOs network that kind of data, make that available so that policymakers can make the right decision where, or even the public can get access to that kind of information. That's where transformative technology like Dharma, I think, could really be incredibly influential and important.

Jesse Berns
CEO, Dharma Platform

I mean, let's address an elephant in the room, right? Sometimes patient level information is not wanted by the ministries of health, or it's not wanted by a lot of powers that be, which is what if you're in a country that supposedly has a very low burden of reproductive health related crises, yet because of one reason or another, all of these patients are needing anything from family planning to various prenatal services. How does that information filter up, how could there be a greater degree of transparency fostered both internationally and even here in the U.S.? Right?

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Zika.

Jesse Berns
CEO, Dharma Platform

Yeah.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Think about Zika, right? We have no insights into Zika in Venezuela because the government said, "Oh, there's no Zika here.

Jesse Berns
CEO, Dharma Platform

Yeah.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

There are 500 cases of Guillain-Barre syndrome, right? In Brazil. What's the real situation in Brazil on the ground on Zika?

Moderator

Yeah.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Right?

Moderator

I was just going to ask Eduardo to comment from the Brazilian.

Eduardo Kondo
Information Technology Manager, Aché Laboratórios

Exactly. When he was saying about Zika in Brazil, sometimes we go to the hospital, the first thing that they say, "Okay, you don't have Zika, you have a cold, so go to the home." They did not report those things into a database or everything. I think in the future, that will be pretty more difficult to the government, to the people, because everything now is going to be digitalized, right?

You have all the paper, you have all the material, you have the sensors, you have your smartphone, you have everything. You can take all the things and take the picture and store in a database. You can have your sensor and store in the database. The good thing in the future will be how can we interact and how can you consolidate everything in only one place? The other challenge will be the regulations, right?

When you think about digital transformation, especially in the pharmacy, we have a roadblock saying, okay, we need to talk with Anvisa, FDA, because we have a lot of things in regulations in terms of that. There are privacy laws and et cetera, that the people, they do not have their creativity in terms of that because they think all the problems that they will face with the laws and the regulations that they will have to prove or to face in the future. As I said, pharmaceutical is beyond of many other industries like technology, banks, finance because of that.

Sometimes you have people that are working for pharmaceuticals for a long time, and they are thinking as 20 years ago, right? They think that, okay, I will not have a good idea because if I have a good idea, then I have all these problems in front of I will have to take out all these problems that they just stop what they are doing, right?

Moderator

Right.

Jesse Berns
CEO, Dharma Platform

I think the chink in the intelligence loop armor is invalid data, false data from field level, whether it's a clinic or it's a health facility. One great example of that is I worked for an NGO that is still I will leave them unnamed, but I had a mission to go to Honduras, and I was told they had this big sexual and gender-based violence program where they treated 95% of women each month who had reported a sexual or gender-based violence event. It turns out the numerator and denominator were the same thing.

They were treating 18 out of 20 women each month, or 19 out of 20 each month from an entire city in Honduras where the patients suffer, the clinicians are getting funding that's going in the wrong direction at field level, and that intelligence loop is a, whatever you want to call the opposite of intelligence loop, but both for the clinicians and for the patients, because both the system at field level was broken, invalid data entry, inappropriate statistics, and as that information filtered up to the systems level, institutional, it was getting pushed back as EUR millions in more funding. This NGO had 35 staff and 10 vehicles and two offices for 18 patients a month or 20 patients a month. As much as we want to enforce this positive loop, we need to prevent negative feedback that reinforces a poor system.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

It's not just the developing world, right? We could talk about-

Jesse Berns
CEO, Dharma Platform

No

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

what some have called the fourth world, right? Flint, Michigan. Right?

If we had the data on Dharma from Flint, Michigan, maybe this could've been solved far earlier and detected far earlier, right?

Jesse Berns
CEO, Dharma Platform

Yeah.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

I think for epidemiologists, it could be incredibly useful to have this kind of real-time tracking. I've said, I view Facebook and social networks as the creative destruction of epidemiology, in a potentially good way, right? When you have 1.5 billion networked people, you can begin to enroll in a way that just isn't possible in the way we've done managed trials that don't scale with the number of people you want to follow.

Moderator

To that point.

Jesse Berns
CEO, Dharma Platform

I'm going to shed a tear.

Moderator

This is a little bit of a diversion, but I recently was on a panel with someone who specializes in social listening, to your point, right? You have these online communities, and now you're creating these specific tags, and you're going out and you're listening to the conversations that are open and public, and you're seeing the evidence kind of make itself known of where the issues are happening, right? We do that with a variety of other areas besides healthcare. You're right. I think with Dharma, what fascinates me about Dharma is you're starting from the ground up and you're creating the longitudinal record, and you're not creating an EMR, right?

You're creating a repository of data that's accessible, actionable, and straightforward so that the field level worker, the foot workers, can provide care.

Jesse Berns
CEO, Dharma Platform

Yeah, I.

Moderator

Really just what we need in healthcare, right?

Jesse Berns
CEO, Dharma Platform

I think that the key reason Dharma is needed for a lot of people is that, who likes making pivot tables? Anyone here? No? Okay. If someone likes pivot tables, you're the best.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Happy professor just shed a second tear.

Jesse Berns
CEO, Dharma Platform

Yeah, exactly. Merging Excel sheets is tough, and you want your doctors and nurses and health workers to focus on making you feel better, and not on worrying how to make a pivot table. That is a big pain point, not just in the developing world, but in a lot of primary health clinics here. Some different clinics in the U.S., in Orlando probably, are dealing with awful Access databases that they're merging together. If you solve for that, then you solve for a lot of other bigger problems in terms of data usage and consumption at a larger level and reinforcing that loop. What does that look like on the tech side?

It's something that's simple and can be scaled in a way where someone can query across different sites, whether they're doing some logistical assessment for a health project, or they're running an outpatient center, or they're doing a mobile clinic or outreach, or doing a survey. All of those things that they could play nice in one repository, this big, beautiful backend system, then that's a big win. That combined with a great record system would be the ultimate win, that's probably another conversation for another day.

Moderator

The promise of in-memory solutions or the aggregation of data from multiple sources and then pulled out as in-memory data, David, please speak to this more so from the SAP perspective. That gives us the opportunity then to create actionable data, real-time, live data, from multiple sources in a way that we're bypassing the silos, essentially. Is that fair to say?

David Delaney
Chief Medical Officer, SAP

Exactly, Kim. I think HANA is why I'm at SAP. I'm a technologist and a physician. Every once in a while, you get the opportunity to dramatically accelerate and simplify something. Usually, it's either one or the other, right? The beauty with in-memory computing is we can not only dramatically simplify, often by hundreds, even thousand-plus times, the speed of doing something, but we can dramatically simplify the equation at the same time. We can reach out into data wherever it lives, in silos, on-site, off-site, no matter what form it lives in, whether it's unstructured data, free text, semi-structured or structured, and we can make sense of it all within a matter of seconds.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

That opens up doors because when you talk about even in the first world, trying to, in a world where one passenger catching one plane over into the U.S. can carry infectious agent over, when we've seen this, right? The time to react to Zika, it's coming whether we're ready or not, right? The traditional capabilities to do this kind of analysis, which are slow, plodding, and cumbersome, you have to lay the concrete down, and then when the model isn't right, you got to tear it all up. It's arduous. There's a huge amount of data wrangling and headwinds and overhead to do this. Really moving to an era where you can just apply a lens to it and adjust it iteration by iteration to really get there is, I think, precisely where we need to go with healthcare.

It's just agile, fast, and the other very exciting consequence is that we can now put graphical user interface tools in front of domain experts, clinicians, and smart patients who understand their illness and allow them to begin to engage and have a conversation with the data themselves to really better understand it and get to a better place of understanding. By the way, again, doing this in real time. Back when I practiced, the feedback we'd get regarding our practice typically would lag three months, six months. We'd see what we did six months ago, and it's really, really hard to change your behavior when you can't drill down to the patient level and understand what you did or could've done better and the data is six months stale.

Very different situation when you can actually look at data of the patients you saw yesterday or you're seeing today, where you did well, where you could do better, and to be able to have that conversation with the data to really understand it and make your own. It's a very different world and I'm just super excited to be working with all of our great partners and the folks in the stage to really help usher it in.

Moderator

The patient is the only stakeholder that moves throughout the system, right? I change doctors, I move across state lines, and my data is siloed, as we all know, and ultimately needs to follow me. Right? Through the in-memory computing and the opportunity to have cloud-based storage of the data, it opens up the opportunity now where we talk about portability of data rather than just interoperability of data. We need both, right? Eduardo, you and I talked about this a little bit earlier, and as CIO, I'd love to hear you comment on that.

Eduardo Kondo
Information Technology Manager, Aché Laboratórios

This is interesting, Kim, because when you say about in-memory processing, right? Everybody's saying about in-memory processing, but this is not simple, right? This is a journey. When my CEO come to me and say, "Look, Eduardo, I was in a SAP congress, and I heard about in-memory processing, and why I need to wait four hours, six hours, 10 hours to get my report." Right? We need to prove that it's not simple like that. It's a journey. We have different technologies, not in terms of in-memory. As I said, we just migrated to HANA, and we have in-memory processing. We also have some topologies to improve the processing, the speed to delivery the things to the customer. One thing that I say to the IT team, say, "How many times do you call to the Facebook to reset your password?

Why our internal clients needs to call to the service desk to reset our SAP password?" This is what we are talking about, the digital transformation, and also the change of the IT team also to follow all these requirements. In terms of mobility, this is something that it's an explosion, right? Everybody here has two, three smartphones, four smartphones, or mobile devices. It's happening everywhere. We need to have the creativity to create apps that the users will use, right? How IT can also provide these datas in this efficiency that we are talking about. It's simple like this, in-memory processing. This is what you're expecting for IT.

Moderator

Yeah. As a patient, I'm very excited about all that we're talking about being possible, and I hope that we're able to accelerate some of these advancements, especially with the data being unlocked and moving around throughout the system and also with the patient, would ideally be the way to go. When you talk about creating apps that patients will use, and again, that gets back to my early point of making sure through the design phase, we have all those people at the table because we want to know early on if the solution is really going to meet the real-world needs of the patients and the caregivers, right? The running theme through the conference has been cloud, big data, and mobile devices.

With SAP jumping into the healthcare fold, I'm very excited about that because in healthcare, we talk about, well, let's look to other industries to see how they've successfully achieved the customer experience, right? Be it retail, travel, what have you. Well, SAP services all those industries and has internal intelligence to draw from to bring into the healthcare experience, correct? I'd love to hear just from where you all sit, from the collaboration opportunities you see for each of your organizations that will now be available through a connected health platform. How can you now reach out beyond just the domains that you all sit in to collaborate with organizations that perhaps wouldn't have been a natural fit without the opportunity to have an open platform to share data, communicate, and collaborate? Kevin, you want to start?

Kevin Fitzpatrick
CEO, CancerLinQ

Let me take a crack at that. Yeah, it's a great question. I leave the SAP Sapphire meeting incredibly optimistic about the future. There's really daunting problems that we've got to solve with workflow and technology in healthcare. Whether you're in Orlando or whether you're in Rajasthan, right? There's different problems, but problems abound. There's also a coalition of the willing that's emerging. It's physicians and patients and legislators and governments that are beginning a cultural shift where it's not okay to act in silos anymore. It's not okay from a business perspective. It's not okay from a societal perspective. I think we're on the right side of history, and the tide is moving in this direction. Being able to take best practices from these incredible organizations on the floor here today and map that into healthcare in different locations, in different ways, I think is incredibly powerful.

Again, the collaborators, the coalition of the willing is going to, I think, emerge as the victors in this fight. I'm incredibly jazzed about that.

Moderator

Great.

Giovanni Colella
Co-Founder, Castlight Health

Well, I second the optimism. With that said, I also. I was saying, I'm an optimist by nature, so I believe we are on the right side of history. I also want to bring a little bit of reality in this. I have a lot of scars on my back, having been an entrepreneur in healthcare for the past 30 years. In healthcare, first of all, there's 3 Ts. Things take time. It really takes a long time. It's an incredibly complex industry, and it's whatever you look at it, between $2 trillion-$3 trillion industry where a lot of entrenched interests are going to be turned around. There are people that are fiercely going to fight back on this. SAP has an enormous opportunity in front of the company. We all have a great opportunity.

It's going to take time. It's very complex, and it's going to be, I believe, really driven by the private sector with academia working with it, and then it'll spread more widely, but it's going to take time. It's not going to be something this is the best moment, which means that the next 5 years will be great, and every other industry would've been much, much faster than that.

Moderator

You're telling me to be patient?

Giovanni Colella
Co-Founder, Castlight Health

Patients have to be patients, and doctors are still doctors. We all talk about these. The average physician out there practicing doesn't care about the data, doesn't care about having everything at the tip of their finger, doesn't really want the patient questioning what they're doing and participating. The world has to change, but it's going to take time to do that. I believe the financial incentives are going to play an enormous role in that.

Moderator

To that point, another dynamic that we haven't touched on, but we can briefly, are the millennials. They're not seeking a lot of care now, but they will, and their expectations are obviously very different.

Giovanni Colella
Co-Founder, Castlight Health

Not only the millennials. You have people like me, the baby boomers. Our expectations are already very different.

Moderator

Yeah.

Giovanni Colella
Co-Founder, Castlight Health

We have to wait for the millennials. Thank God for them.

Moderator

No.

Giovanni Colella
Co-Founder, Castlight Health

They're going to take a long time before they get sick. I'm the guy who's

Moderator

I'm just saying be ready for them there

Giovanni Colella
Co-Founder, Castlight Health

my hips and my knees to start squeaking, right?

Moderator

Yeah. The way they engage with the services that they seek, whether it's healthcare or otherwise, their expectations are so different. My suggestion is just let's be ready. Start preparing for them today, even though they're not really here yet.

Giovanni Colella
Co-Founder, Castlight Health

Yeah.

Moderator

consuming care.

David Delaney
Chief Medical Officer, SAP

Well, one thought on it. The system, as dysfunctional as it is, behaves exactly as you'd expect it to, given the dysfunctional incentives we've put on it, right? It's a rational system for each of the actors in it. As a whole, it makes no sense. One of the great things we can do is you can't control the behavior of cats. That saying, you can't herd cats, and I borrowed this from Francis Collins, who spoke at our Bloomberg SAP event a couple of weeks ago. You can't herd cats, but you can change where you put their food, right? That will change behavior. The shift in payment from paying to just do things to beginning to pay for value is profound, and it's happening today. It's shifting rapidly.

Medicare, the largest payer in the U.S., the government, is shifting it, and the private sector is following suit. That ultimately is going to be the greatest catalyst, is beginning to accurately measure value at the end and beginning to incent and pay based on it. That will disrupt everything because all of a sudden, providing better care drops down in Maslow's hierarchy from a superego, I should do it kind of thing, to actually survival.

There's nothing like having to figure out how to continue to align those economic drivers to begin to drive change. That's where my hope's at.

Moderator

Right.

Giovanni Colella
Co-Founder, Castlight Health

I totally agree with you. The only word of caution, having been in this is not like taking the cup of food from a cat from one room to the other. This is taking the steak from the tiger and taking it to the other room. The tiger gets a little bit more violent, so it's going to fight back. Good luck. We're going to do it.

David Delaney
Chief Medical Officer, SAP

Yeah.

Moderator

I would like to thank you-

David Delaney
Chief Medical Officer, SAP

We'll be a little bloodier along the way,

Moderator

Jesse, Carlos, and Eduardo, a moment for closing thoughts.

Jesse Berns
CEO, Dharma Platform

I don't think I know, the healthcare ecosystem is a many splendid thing, right? In a lot of spaces, research is not driven by the cost of clinical care. Some spaces it is. For the most part, if you're a researcher at a major university and you want to know the effect of herding cats on your overall wellbeing, if you have EID funding, you have EID funding, you get NIH grants. That pool of data is never touched by the clinical side of things. I was a graduate researcher at CDC, we got data from all over the world and all these different organizations, we never shared it with anybody.

Put it in this giant Excel spreadsheet. No one touched it. We moved to Oracle Access. That took a whole summer of graduate work. That information should be feeding clinical actors. If we think about where we are now with all of these different silos of data, these pools of information that don't have bridges across them in a lot of spaces, nor in a lot of spaces can be bridged, and where we want to go, which is one big repository of information to feed both the client and the clinician, we have a long way to go.

Moderator

Yeah.

Jesse Berns
CEO, Dharma Platform

It's a combination of everything from consumer-facing applications that pull from existing systems to clinician-facing applications that are easy to use and give them the reward that they need, which is simple information to guide their patient treatment course. Let's be blunt about that, right? Which is, docs want to treat patients. They want people to get better. Do nurses and health workers. If you tell someone to fill out a form each week in most facilities, they'll fill out a form, and they'll do it begrudgingly because they're not seeing the results of their action except months later.

Whereas if you were to shift that paradigm a bit to say, you fill out something, as you fill it out, you're going to see the result, you're going to see is the patient getting better, you're already getting better information into that system, you're already sort of improving that intelligence loop on one side of the fence. When we think about that at scale, it's both on the consumer side and on the clinician side, improving both the application and the use of data across systems. That's that long game win. I don't know if you're going to have to pull data from the tigers. You probably will.

It's a necessary sort of next step, it depends if there's an incentive to get different funding or better funding if you're a researcher or improve the quality of your patient care if you're a clinician.

Moderator

Right. Carlos, quickly.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

In my mind, improving patient care is going to ultimately depend on improving clinical decision support, okay? Instead of telling you about it, I hope we have a little bit of time for Enakshi to show-

Yeah

the data integration that we've been able to do because I think that is really, for us, the next generation of where this is going to go.

Moderator

Perfect. Eduardo?

Eduardo Kondo
Information Technology Manager, Aché Laboratórios

Say that you see a big change in the future or in the near future in terms of the pharmaceuticals. Not only in the launch new drugs, because I also believe in the new drugs, and I also believe in the collaborative research in terms of new drugs, but also in terms of services, right. In case of Aché, we are investing a lot in terms of services because we I think product will be in the middle, but in the end, services and the consumer will be really what we are looking for. I think in the very near future, we will see a very big change, and that is pretty much more proactive or preventive health to us not get worse diseases in the future.

Moderator

Great. Well, I want to take the opportunity to thank you all for having the courage to sit on a patient-led panel. I hope I didn't skew the conversation too much, but I really do appreciate all your work and perspectives and focus on consumers. I would like to now turn it over to Enakshi Singh on behalf of Stanford Medical School. She's going to run you through a demonstration of

Enakshi Singh
Analyst, Stanford Medical School

Thank you. Thank you, Kim. Before showing you the demo, I'd like to give you a little bit of a flavor of what clinical genomics looks like today. We all talk about genomics in the advent of genome sequencing, but the reality is that it's not at the context of clinical care yet. Today, at Stanford Clinical Genomic Service, the way that it works is once a patient is seen by a physician, their genome is sequenced, and a bioinformatician will process that data. That takes time, days, and effort. In order for a genetic counselor to look at this data, it needs to be processed and ready for them.

Today, what they receive is an Excel file with 150 columns, and a genetic counselor or geneticist will have to go through each line in this Excel file, look at each mutation in this patient, completely separate from their clinical data. On average, it takes them about 50 hours to go through that to find something clinically actionable and create a clinical report that has some recommendation, some summary that is understandable by a physician and something that's actionable. This is our attempt of creating an application to try to make that whole process more interactive and more automated. Can I share my screen? Thank you. Right here, we're looking at the landing page where we can see that there are 15 patients that are currently in my system.

I can see the name of the patient as well as their status, whether their report has been created or whether they're still in progress, as well as their primary diagnosis. If a report has been created, I can see it at this list here. I can also scroll as well as sort by these various different columns. Let's say I wanted to look into Oliver. What I can do is I can click into Oliver's page, and I will see a summary at the top, which includes the most pertinent information from his clinical data. I'll see his status, his date of birth, but more importantly, his latest primary diagnosis and his latest interaction. In this case, it looks like Oliver had a colonoscopy and his latest diagnosis was a polyp of colon.

For those of you not aware, it's basically a growth of cells in the lining of the colon. Often it's not cancerous, but it can become colon cancer. We might ask why did his doctor suggest that he get a colonoscopy? I'll pause on that question for a second and scroll down, and we can see a clinical summary of all of the interactions that have existed in Oliver's life from his medical record, sorted by the different categories. What I can do is I can also filter and say, show me only the diagnoses, for example, or show me only the procedures that Oliver has been into. I can also look at this in a timeline so I can see how these all relate to each other in a graphical way.

Here, I'm only looking at the clinical data, of course, we're talking about clinical genomics, so we need to be thinking about the genomic data. What I can do is I can move over to the genetic summary. What's happening here in the background is it's automatically looking at Oliver's diagnosis, which is colon polyps, and searching a disease database that shows me only the genetic mutations in Oliver's genome that are related to this diagnosis. It's a very quick and automatic peripheral view of Oliver's genomic data. I can quickly see here are some of these mutations that I might want to take a deeper look at. Even cooler, I can see if Oliver's parents share his diagnosis, which in this case, they do not. I can also look at his ancestry information.

This is not self-reported ancestry, but rather ancestry that's been calculated on his genomic data, which is important since some might identify as American, but you might be European or Native American or whatever it is. This is important in the genetic context. What I can do is I can go deeper into the genetic data of Oliver. This is the page where a genetic counselor would spend the most amount of time. Each line is essentially a mutation or genetic variant in Oliver's case, and they've been ranked and pre-filtered based on functional effect and consequence. The work of the bioinformatician is lessened. What I can do is I can say, "Okay, maybe this variant here looks interesting. I want to learn more about it." I can select that variant, and I will be taken to a variant detail page.

Again, we're looking at his polyp of colon and trying to understand if there's some genetic predisposition to colon cancer. What I can see is this variant is in this gene here. Actually, the most important sentence is here at the bottom. "Mutations in this gene often result in heritable predisposition to colon cancer." As a genetic counselor, I might conclude that this mutation might give Oliver a higher risk of getting colon cancer. Maybe that's why the doctor originally prescribed colonoscopy, and perhaps this is what I want to make the physician aware of.

What I can do is I can actually add that to my clinical report and say this is related to his diagnosis and save that. Then I can go into my report page, and I will see my variant that I just added automatically added into here along with my text. We're creating this report automatically rather than having to manually type this from an Excel sheet. I can add a recommendation to say perhaps he should have regular screenings. Then I can save this report, and share it with the physician. From 50 hours to a real-time interactive way of searching the genetic variants in the context of Oliver's clinical data, and also automating how we integrate clinical and genomic data.

This data or this workflow I showed is very specific to a geneticist or a genetic counselor, but obviously all of this data is very interesting for a physician as well. I will switch over now to physician view. The landing page looks identical, but let's go back to Oliver's page, and we'll see the tabs look a little bit different. We have the clinical summary in the same way we looked at earlier. If there was a report, we could see it in the previous page. Now what we're looking at is only the pharmacogenomics, the drug interactions and toxicity information from Oliver's genome data, which is the most interesting thing for a physician, is not what genetic mutations does he have, but what does that mean for the drugs I'm prescribing Oliver? We have a list here along with information about Oliver.

In this case, he's a poor metabolizer of this drug. If I was prescribing this as a physician, I would know to give him perhaps more of it or prescribe a different drug. The last thing I wanted to quickly show is we've actually also integrated wearable information with this patient dashboard. When I go here, I can see that there is a summary of Oliver's wearable sensor technology. In this case, it's heart rate and energy levels. If I zoom into a particular day, what I can see is a summary of his heart rate as well as energy rate. These little alerts we created here are basically when his heart rate is high, but his energy rate is low.

That might signify he's having a stressful day or maybe something's going on with his heart, and perhaps the physician might want to look into this deeper. I just quickly showed the genetic counselor workflow, but also the physician dashboard, and we can think about also how a patient might leverage this data in a patient dashboard. That's all I want to show. Thank you.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

If I could add one last.

Moderator

Thank you.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Great job, Enakshi. Just to give a little bit of context, when we developed this application with SAP, or really when they developed that application for us, we were targeting the inherited cardiovascular disease clinic that my colleague Euan Ashley runs. Euan spends his life looking at families with kids that die of sudden death, right? Or people that have dilated cardiomyopathy. For him, it's very important to then also have monitoring devices that go along. We struck a relationship with Samsung, have gotten primary access to the data, been able to hack the data, and then put them in this kind of a framework so that now he's not only sort of treating his patient, but he can do at-home monitoring using this system.

We're really excited about the opportunity this provides in that particular context and using that as a pilot as we build out the management of other patients, where based on their genetics, you may need a tailored treatment.

Enakshi Singh
Analyst, Stanford Medical School

May I add now? When Euan saw this dashboard, he said, "This is the future of healthcare. This is what a precision medical record should look like." We should be able to integrate wearable data with genomic data and clinical data in the context of clinical care.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

The clinical data came from the Stanford Epic EHR system.

Moderator

With the Precision Medicine Initiative that's kicking off and the search for 1 million volunteers to donate their data and also the genetic data.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Yep

Moderator

I would put the call out that we would love to, from the patient perspective, level the playing field and have the 1 million volunteers come from not just the patient communities, but from all the healthcare stakeholder communities. We all need to share the risk in this new venture of sharing data, and there's a lot of unknowns, and we all have rich information, whether we're ill or not, to contribute to that pool to do the analysis, right? I would love to see healthcare leaders and researchers and technologists and all of us in this space throw our data into the mix because leveling the playing field would be the goal, right?

I guess we can end on that note. Thank you all very much for attending, taking the extra time. I'm sorry, we did run a few minutes over, but I hope you found the conversation rich and informative.

Carlos Bustamante
Professor of Genetics, Stanford School of Medicine

Thank you.

Enakshi Singh
Analyst, Stanford Medical School

Thank you.