Ladies and gentlemen, thank you for standing by. This is the Chorus Call operator. Welcome to the SAP 2014 First Quarter Earnings Results Conference Call. For today's recorded presentation, all participants will be in a listen only mode. The presentation will be followed by a question and answer session.
Assistant. I hand now over to Stefan Gruber. Please go ahead, sir. Yes.
Thank you very much. Good morning or good afternoon. This is Stefan Gruber, SAP Investor Relations. Thank you for joining us to discuss SAP's results for the Q1 2014. I'm joined by Co CEO, Bill McDermott and Luka Mutic, Head of Finance and Incoming CFO, who will both make opening remarks on the call today.
Also Co CEO, Jim Hagemann Snade CFO Werner Brandt Executive Board Member, Vishal Sikka and Global Managing Board Member, Rob Enslin are on the call and will join us for the Q and A. Before they get started, I want to say a few words about forward looking statements. Any statements made during this call that are not historical facts are forward statements as defined in the U. S. Private Securities Litigation Reform Act of 1995.
Words such as anticipate, believe, estimate, expect, forecast, Intent, may, plan, project, predict, should, outlook and will and similar expressions as they relate to SCP are intended to identify such forward looking statements. SEP undertakes no obligation to publicly update or revise any forward looking statements and all forward looking statements are subject to various risks and uncertainties That could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully In SAP's filings with the U. S. Securities and Exchange Commission, the SEC, including SAP's annual report on Form 20 F for 2013, filed with the SEC on March 21, 2014.
Participants of this call are cautioned not to place undue reliance on these forward looking statements, We speak only as of their dates. Please keep in mind that unless otherwise noted all numbers referred to on this conference call are non IFRS And growth rates are non IFRS on a constant currency basis. And finally, before we start, I would like to point out that we'll be holding SAPPHIRE NOW From June 3 to 5 in Orlando, Florida, the Financial Analyst Program and an evening reception on Tuesday, June 3. We look forward to seeing you there. And now I would like to turn the call over to Bill McDonough.
Thank you, Stefan, and thanks to everyone on the call for your time today. In January, recognizing complexity As the intractable CEO challenge of our time, we outlined our strategy to be the cloud company powered by HANA And to simplify everything for our customers. I'm pleased to report we have made tremendous progress in execution Of this strategy, while delivering on our commitment to solid growth through 2014. Software and software related services revenue increased 9%, exceeding our annual guidance range of 6% to 8% SSRS growth. We saw a strong growth in cloud subscription revenue of 38%, which is also tracking above our annual guidance range.
And our cloud run rate is now approaching €1,100,000,000 or for those of you calculating U. S. Dollars that would be €1,500,000,000 We're not only growing cloud 1.5 times faster than our closest competitor, but faster than most of the SaaS peer group And we remain the fastest growing mega cap IT company in the cloud. We're also leading the industry transition to in memory computing with the broad adoption of HANA as the real time business platform. We now have more than 3,200 HANA customers since market launch in 2011 and we have close to 1,000 customers for SAP Business Suite on HANA, Which was launched just 1 year ago.
We are the only large enterprise software company that is innovating in the core While transitioning to the cloud and doing both profitably, we're bringing the simplicity of the cloud to our customers By offering the broadest cloud portfolio in the market, today we have over 36,000,000 users in the cloud, Easily the most successful enterprise cloud company in the world from a user adoption perspective. Unlike our cloud competition, We offer the breadth and depth of functionality that allows companies to run their entire business. We're running industry specific mission critical processes in the cloud, which our competitors just don't do. For example, we help retailers with omni channel. We help banks with corporate to bank connectivity.
We help insurance companies with international regulatory compliance. We help professional services companies Manage business process outsourcing and we do all of this in the cloud, which our cloud competitors simply cannot do. And significantly, we are the first to do all of this in real time in the SAP HANA Cloud. In Q1, Approximately 60 customers, including Nestle, have made the strategic decision to run core business processes on the HANA Cloud Platform. Our new HANA Cloud subscription allows companies to do all of this without any upfront CapEx.
Today, SAP provides the most comprehensive end to end HR cloud solution. For example, Our payroll solutions run globally, while our main pure play cloud competitor only provides payroll for 2 countries. Customers recognize this advantage with companies like RS Components choosing SAP HR Cloud Solutions over Workday as an example. In addition, a global services company specializing in certification selected SuccessFactors solution over Workday To address HR synergies for over 60,000 employees in 140 countries. With success factors, they will streamline And align talent and core HR processes in order to increase focus on strategic objectives to support their company's growth.
With the successful closing of Fieldglass, a very important acquisition, we will also lead the Fast growing market for flexible workforce management. Today, more companies need to manage a diverse workforce, Including contractors, part time and temporary workers. Fieldglass will significantly enhance our business network strategy Enable our customers to collaboratively manage all of their business needs, permanent employees, flexible workforce And goods and services all in the SAP Cloud. Let me comment on the future of customer relationship management. CRM It's no longer just about sales force automation, that's commodity.
It is about managing your customers and their customers across every single touch point Or Omnichannel. We call this next generation customer engagement. Our Hybris Omnichannel e Commerce platform In combination with cloud for sales is seeing triple digit growth as companies unlock cross sell And upsell opportunities in real time, in fact, like never before. Companies as diverse as Max Mara Fashion And Boeing are turning to Hybris to deliver state of the art B2B Commerce and maximizing conversion and revenue rates. Boeing, the world's largest aerospace company will use Hybris to provide the flexibility to accommodate a complex buying process.
With Hybris, Boeing expects to develop the future commercial and military commerce platform that will potentially drive revenue Lift across all of their lines of business. And companies like Hallmark Cards, the largest manufacturer of greeting cards in the U. S. Turning to SAP Cloud for sales. Hallmark plans to shift its retail solution to the cloud.
They expect to provide 1500 supervisors with the ability to manage territories with more dynamic enhancement management and support While realizing cloud based savings, we continue to scale the world's largest business network. We now have 1,500,000 Connected companies, an approximate 40% year on year increase and more than a $0.5 trillion,000,000,000 Transacting in spend on this network takes place. SAP is proud of that. Last week, Accenture announced that they will use the network To power their procurement business process outsourcing practice forward. This will significantly drive connected companies And transaction volume and further establish SAP as the de facto e commerce standard in the market.
We're also bringing together Ariba and HANA. Ariba's spend visibility solution is now running on HANA And a switchover performed for 5,000,000 users instantaneously with 0 downtime. Companies on the network can now analyze vast amounts of spend data in fractions of a second. SAP not only offers customers the choice of public cloud Or enterprise cloud, but also the choice of where their data resides. As you know, data localization is becoming more and more relevant For all customers, they want to know where their data is located and they expect the highest security standards for data management in the cloud.
And we can accommodate their needs on a global basis. We are expanding our worldwide HANA enterprise cloud data center footprint From 14 to 20 locations by year end. These include China, Australia, Russia, Canada, Mexico, India and Brazil. And because we are committed to helping the world run better, we are powering Our data centers with 100 percent renewable energy. Let me talk about how Hana is changing business.
As already mentioned, we're seeing broad adoption of HANA as the real time business platform. We have achieved significant success Moving our product portfolio to the HANA platform. Both Hybris and our cloud for customer solutions now run on HANA. With HANA, customers can radically simplify the IT stack and reduce their TCO. The HANA platform enables customers to benefit from the Value of integration, be it in an enterprise cloud, in the public cloud or on premise.
HANA is also fundamentally changing our industry solutions, enabling customers to run complex mission critical processes in real time. HANA adoption is especially strong in telco, utilities, financial services and in particular retail And CPG with customers like L'Oreal USA and Mercedes AMG turning to SAP HANA Innovation. Another great example is a large food retailer in Germany. They chose SAP Business Suite on HANA And Hybris in order to capture new growth opportunities in the highly competitive European retail market. They aim to streamline their business and increase service and quality in all customer channels.
Another way we're driving pervasive adoption of HANA and cloud It's through our vibrant ecosystem. HANA is creating a fast growing development ecosystem. Today, more than 1200 startups From 57 countries are building applications on HANA. In fact, more than 60 startups have commercially available products On the market already and we're creating an entirely new ecosystem strategy for the cloud where different partner types Such as VAR and OEM play a critical role. In fact, we already have over 900 partners in our cloud ecosystem.
In addition to Accenture's commitment to run Ariba, we have also formed the Accenture and SAP Business Solutions Group. This includes dedicated experts from both companies to jointly develop integrated industry specific solutions powered by HANA And delivered via the cloud. Another truly groundbreaking example is the combination of Adobe Marketing Cloud With the SAP Hybris Commerce Suite and the SAP HANA platform, we will deliver real time customer engagement with relevant Contextual experiences across all marketing channels and customer touch points. This will redefine customer engagement and retention In the fast changing and highly competitive consumer world. As I mentioned, cloud and HANA are driving simplification for SAP customers.
We're also making strong progress in offering users an intuitive user interface. We continue to expand our mobile first Development strategy with SAP Fiori. This brings a consumer grade user experience to customers without disruption. Customers as diverse as Colgate, Norfolk Southern, Saudi Arabian Airlines and Kenya Power Have turned to our more than 230 SAP applications that now run on the Fiori user interface. And our ambition is to run all SAP applications with this new intuitive and beautiful UI with 150 additional apps scheduled to be released This year.
Okay. I'd like to talk now about our regional performance. In EMEA, 39% growth in cloud Subscription revenue and a robust core business drove the solid regional performance. This was despite uncertainties in CIS Due to the Crimea crisis, Southern Europe is rebounding strongly and Iberia and Africa posted a record quarter. In Americas, we saw a continued fast transition to the cloud with 37% growth in cloud subscription revenue.
Canadian software revenue also came in real strong. We continue to see strong demand in Latin America With tremendous growth opportunities going forward. APJ was mixed, while Japan was below expectations, Our overall APJ cloud subscription performance with 43% year on year growth was excellent and China was a particular highlight, Which obviously is very different than other big companies that have reported. Our long term commitment and growth strategy in China are paying off As shown by strong double digit growth rate in software, we're clearly outperforming the competition as SAP is the trusted partner in China. Customers like China Grand Auto, China's biggest auto dealer and the world's 2nd largest auto dealer Selected SAP Solutions over Oracle to support its growing business.
With SAP, China Grand Auto Expect to promote business innovation, which could lead to $100,000,000,000 of annual operational revenue for the customer. In summary, I continue to believe that the farther back you look, the farther forward you will see. In the Y2K era, customers dealt with widespread integration challenges stemming from best of breed point solution providers. The dynamic then has become the opportunity now to have the best of breed at the line of business level Integrated into a common process and data model is the way. With the SAP Business Suite and the SAP Cloud powered by HANA, I've never felt more confident in our future as CEOs look to simplify their IT landscape To focus on scaling new business models in the network global economy.
None of this success, However, would be possible without the 66,750 SAP employees who go above and beyond to achieve this success. I would like to thank them wholeheartedly. I would also like to invite you all to SAPPHIRE NOW, which will take place June 3 Through June 5 in Orlando, Florida. As always, we are excited about the opportunity to share our latest innovations And connect with our customers and analysts at this event. With the broadest cloud portfolio and technology like real time HANA Business Platform And by the way, a strong pipeline.
We stand firmly behind our 2014 outlook. We are confident that our momentum will continue each quarter this year and we are very well positioned To achieve our 2017 ambitions, I'd like to thank you and turn the call over to Luka Muchic. Luka, over to you.
Yes. Thank you very much, Bill, and welcome from my side as well to this call. Bill gave you an overview of a very strong first quarter, which demonstrates our successful transition to the cloud while managing a growing profitable core business. Before getting deeper into the Q1 results, let me address a couple of technical topics First, we saw a significant currency effect in the Q1. Our SSRS And operating profit growth rates as reported were negatively impacted by 5 percentage points each.
Secondly, we have now fully integrated our on premise and cloud go to market support and R and D organizations. As a result, We now only have one operating segment. We will however continue with our transparency in the cloud by providing cloud subscriptions and support revenue, The total cloud revenue run rate and the calculated cloud billings. In addition to that, we will now provide cost Cloud subscriptions and support revenue to give some more insight into the cloud subscriptions and support gross margins. Also, We will report our cloud related professional services and other service revenues separately.
For more details on these cloud related KPIs, please see our quarterly report, which was published earlier today. Now back to the results for the Q1. Bill already talked about our SSRS and cloud I'll now go into some more detail on our results for the quarter. We saw solid growth in our core business with software and support revenue growing by 7%. This was led by a consistent high single digit growing support business, which renews in the high 90% range.
We had particularly strong growth rates in both enterprise support and premium support offerings. Our enterprise support offering had again an adoption rate of 96% with new customers and thus continues to be the de facto standard. In the Q1, we saw very fast rapid growth in the cloud with cloud subscriptions and support revenue up 38% year over year. Calculated cloud billings increased 36% year over year. Deferred cloud subscriptions and support revenue Was €454,000,000 as of March 31, a year over year increase of 29%.
Now one final remark on our cloud revenue and support revenue results. The combination of support revenue And cloud subscriptions and support revenue as a share of SAP's total revenue increased by 3 percentage points year over year To 66% in the Q1 of 2014. Now let me come to some comments on our gross margins for the quarter. Our SSRS margin was down by 130 basis points to 81.5%. This decrease was primarily driven By the strong investment into cloud delivery and our investments in additional capacity to meet the increasing customer demand for our premium Our cloud subscriptions and support margin was down 200 basis points to 70.5%.
This decrease was primarily due to the ramp up of cloud infrastructure delivery capacities to reflect our increasing customer demand. As Bill had previously mentioned, these investments include expanding our HANA Enterprise Cloud data center footprint from 14 To 20 locations by year end. Professional services margin decreased by 5.3 percentage points year over year to 12%. There is a significant structural change in the demand for consulting services that we are experiencing. We have been and will continue to be adapting to this changing market environment.
We expect this transformation to take some time and as such Expect the services profitability to be negatively impacted throughout the rest of the year. As a result, the overall gross margin was 69.4%, a decrease of 70 basis points year over year. Looking at the expense side of the P and L, You can see that total operating expenses in the Q1 increased by 6% year over year. Operating profit consequently was up 7%. IFRS operating profit was up 12% as reported.
This is obviously a higher increase than non IFRS operating profit as reported at constant currencies, which is due mainly to a lower impact from acquisition related expenses such as deferred revenue write downs and acquisition related charges compared to 2013. Our operating margin in the quarter increased slightly, while we were accelerating our cloud business. Additionally, we had a negative effect from acquisitions of approximately 20 basis points. So our organic margin expansion was 30 basis points. The IFRS tax rate in the Q1 of 2014 was 24.1%, which was up 7 0.8 percentage points year on year.
The non IFRS tax rate in the Q1 of 2014 was 25.9%, was up 4.5 percentage points year over year. Comparably higher effective tax rate for the Q1 2014 Mainly resulted from changes in the regional allocation of income and an increase of taxes for prior years. As you may recall, the Q1 of 2013 was extraordinarily low in this respect. We are maintaining our effective tax rate outlook for the full year. Now to cash flow and liquidity.
Operating cash flow for the 1st 3 months was strong at 2 €350,000,000,000 which means an increase by 9% year over year. This strong cash Flow result enabled us to return to positive liquidity in a very short period of time after having done some major acquisitions. Actually net liquidity at the end of the quarter improved to €750,000,000 positive From a negative €1,470,000,000 just 3 months ago. As Bill had already commented, We are maintaining our full year guidance for 2014. In summary, we expect full year Non IFRS software and software related service revenue to increase by 6% to 8% at constant currencies.
Non IFRS cloud subscriptions and support revenue to be in a range of between €950,000,000 €1,000,000,000 at Constant currencies and our non IFRS operating profit to be in a range of between 5 €800,000,000 €6,000,000,000 at constant currencies. Before I finish, Let me come back to where I started and make a few further comments about currency. It should help you to more accurately model SAP for the remainder of the year. If exchange rates remained at the end of March 2014 level for the rest of the year, The company expects non IFRS software and software related service revenue and non IFRS operating profit growth rates at actual currency To experience a negative currency impact of approximately 6 percentage points and 8 percentage points respectively, the latter being for operating income for the Q2 of 2014 and of approximately 4 percentage points and 5 percentage Points respectively for the full year of 2014. With this, I would like to thank you and we will now be happy to take your questions.
Thank you, Luca. I would like to hand it back to the operator. Please start the Q and A session.
Thank you. Ladies and gentlemen, at this time, we will begin the question and answer session. If you wish to remove yourself from the question queue, you may press star followed by 2. If you're using speaker equipment today, please lift the handset before making your Legend. And the first question comes from the line of Gerardus Voss of Barclays.
Please go ahead.
Hi. Thanks for taking my question. 2 if I may. Just first full on the Fieldglass acquisition. I calculated this should roughly generate around kind of €300,000,000 in revenues by 2017, if you just extrapolate the kind of current growth rates.
I think in the past management indicated that if a deal would have been done over EUR 1,000,000,000 There would be an update to the guidance for 2017. And I was wondering given that we've seen now one of the deals Perhaps a little bit below €1,000,000,000 would the next deal trigger that kind of update to the guidance? And secondly, Just on Asia and Japan, it looks like there was a bit of misexecution. We've seen it also particularly from a license perspective In the first half of twenty thirteen, perhaps you could elaborate a bit on that, what exactly is happening and how you guys are dealing with that? Thank you.
Yes. Gerardus, let me cover the first one because that will be a quick one. The Fieldglass acquisition We'll hopefully be closed in Q2. So let's come to that bridge and get to that bridge and over that bridge when we really close the acquisition.
Excellent. And Rob, if you'd like to make any comments on Japan, you're most welcome to do so. Rob Enslin, who runs our worldwide sales force.
Yes. Thank you, Bill. I think there are 2 topics in Japan. Clearly, we've seen some changes to the Japanese economy, which has had Some impact to the business. We also see a significant shift in some of the Japanese business moving to more cloud type oriented software.
We've reacted by positioning data centers in both Osaka and in Tokyo and continue to build our cloud presence in Japan. And I think towards the latter half of the year, you'll see a strong rebound in our Japanese business.
Okay. Thank you. Thank you very much. Let's take the next question please.
And the next question is from the line of Chandra Srinivasan of MainFirst Bank.
Hi, there. This is Chandra Srinivasan from MainFirst Bank. Just a quick question on the gross margins of your services business. I was just wondering, has it got to do with The adoption of HANA Enterprise Cloud given that it's a private cloud with a lot of customizations. So I was just thinking wondering if this impact is related to this?
And also as a follow-up, should we expect more restructuring allocated to your Services division? Or is it already incorporated into your
Yes. So first of all, I mean, I can cover both questions. First of all, on the margin performance, no, I mean, we are Seeing a shift in the consumption model of software. That's why we are growing strongly in the cloud. And With this shift in consumption comes the need to change also the paradigm and change the portfolio of Services within our services organization.
And we are busy doing this. In a cloud based consumption model, you need to work on fast and swift onboarding services. You can work on process consulting. But of course, the, let's say, usual bread and butter, huge ERP implementation services Are a concept of the past and we need to adapt both the composition of the workforce as well as the size of the organization To really be reshifted towards those areas that we can really further grow on that's innovative Services around big data management, HANA, mobility and the cloud, but this takes a while and that's What's driving the short term impact has nothing to do with the private cloud offerings. And then secondly, of course, the as we are reiterating the guidance for the full year, you can expect That what we have seen in Q1 is part of our plan.
Actually, we are very satisfied overall with our business performance In Q1 and are well on track to achieve our full year targets. Thank you very much. Let's move to the next question please.
And the next question is from the line of Brett Zelnick of Macquarie. Please go ahead.
Thanks very much. My question is about HANA. I think at this point we appreciate what it means to leverage the HANA analytics And as an enabling cloud platform, but I'm trying to understand how much of the opportunity is in doing things you've always done faster, cheaper, These and apps themselves to be able to leverage real time data. And how much of this is certifying Business Suite on HANA, integrating the portfolio versus Evolving the application functionality to be more data aware. And if you just think about the base of HANA customers today, What does that mix look like and where is it going to?
So Vishal Sikka who heads up SAP Development will be happy to answer that. Vishal?
So the benefit of HANA is twofold. 1 is the dramatic simplification An improvement in the business suite and our traditional applications and our cloud applications. And the other one is in enabling completely new kinds of applications That was not possible before. So if we look at the simplification that we can enable in mission critical applications, We are off the bat already running, for example, within SAP itself, our business suite on HANA, our ERP system on HANA, 7 to 8 times smaller than it used to be on a traditional RDBMS. And with the further simplification that we are doing by getting rid of Artifacts of inefficiencies from the past like aggregates and indices inside the applications, we can in fact achieve a dramatic not only simplification in the landscape Of these systems, but a completely dynamic and flexible behavior in the application.
So we really bring a benefit of a disruptive technology To these mission critical applications and to complement that disruptive innovation, we then enable completely new kinds of user experiences With the Fiori program and that combination then we deliver non disruptively to the business because the business processes can continue to be As they were, while bringing dramatic benefits of simplification and dynamic behavior and real time reporting across the board. So we think that there is an opportunity for us To completely renew our entire installed base and our entire portfolio of existing applications towards this. This applies not only to the business suite but also to the cloud applications. As Bill said, we just launched the 1st wave of customers of Ariba On Hana, and we see a 100 times performance improvement in operational reporting. As a result of that, we see a 5 to 10 times increase in the usage of Systems.
And actually, we also saw a 12x, 12 times better compression compared to Oracle. And the other dimension of that that we see is in a complete enabling of new kinds of applications In all kinds of industries, applications that were not possible before like predictive maintenance on massive machinery, like new kinds of health care solutions, Geostatistical and seismic data analysis in oil and gas industry, new ways of doing risk calculations in banks, Areas where software and real time software is making its way for the very first time. We believe that both of these dimensions of opportunities are massive and That is why the HANA platform is the underpinning of everything that we are doing.
That's very helpful. Thanks, Vishal, because we too are hearing it's much more than just A big data analytics platform, but it is driving a wave of business transformation for customers both of SDP and new customers as well. Thank you very much.
Exactly. Well,
thank you very much. Let's move to the next question please.
Next question is from the line of Adam Woods of Morgan Stanley. Please go ahead.
Hi. Thanks very much for taking the question. Just two quick ones, if I could. Just first of all, coming back to the services gross margins. When we think about changes in the services business that can often be kind of headcount related.
Could we understand are there restructuring charges in there this year, which is what's impacting The margins through this year that kind of fall out next year or are there other expenses in there that are impacting the margins? And then secondly just thinking about the cloud growth obviously another very strong quarter there. Maybe you could just give us a little bit more detail on that. The conversations we have suggest SuccessFactors is growing extremely quickly and maybe Ariba coming into SAP a Few quarters later, it's maybe a couple of quarters behind SuccessFactors Acceleration. Is that the kind of right way to think about it?
And maybe as we look to Europe as a big greenfield opportunity for Areeva, You could talk a little bit about what you're doing with sales capacity there to push that opportunity. Thank you.
Absolutely. Let me take the first part And maybe my colleagues can handle the go to market part. So I mean we are not Planning restructuring charges on a single line of business level, we have certain expectations that we have laid out in our non IFRS measures. And as you have seen from today's update, we continue to think they are appropriate. In a business as large as ours, you will have constantly during the year shifts in priorities, Organizational changes that may result in the need to think through restructuring charges.
We think the range that we have outlined is appropriate for this year and would include anything that would apply to the services business. Colleagues, we'll take over.
Maybe I'll just start out and then give Rob a chance if he wants to add anything by all means to do so. But In terms of the cloud growth, SuccessFactors and Ariba are both performing exceptionally well. So it's not success factors is really going good and Ariba is sort of catching up. On the contrary, Ariba is right there with Success factors and what's interesting about Ariba, especially with the move that we made with Fieldglass, you see the business network playing a more critical role. You also now see Ariba cornering the indirect materials conversation.
And now that you have the contingent labor force and you can manage that both In the network, you see the design of our strategy come into life with both SuccessFactors and Ariba And some of the moves that we made around them to make sure that we are the de facto standard in HCM in the cloud, Because now you've got the whole integrated HCM Cloud, plus you got the contingent workforce, plus you got the network working for you. There's really no reason to go anywhere else. I would also like to comment on sales on demand. We have totally under publicized this. Our sales on demand business is rocking and it's on a small base, so I'm not going to impress you with 4 digit numbers.
I'm just going to tell you it's growing really fast. And when you combine that with hybrid omnichannel commerce and you tell a next generation CRM story to a retail customer, You see their eyes light up. So we're about to disrupt the CRM business and why not? I mean, the ones that are in the cloud now haven't made any money at it. So I think we can do both make money and be the leader in the cloud.
And then finally, you should know in every geo, our cloud business is growing very fast, Everyone, and it's almost at the same percentage. So the adoption of the cloud is really universal and we're going to cloud by industry. I think this Accenture move might have missed your radar a little bit, but Accenture is lining up all their industry expertise with SAP to go to market With an industry cloud, which obviously only SAP can do because we've been at it for 42 years, but it's nice to know that the leading consulting firm out there Thanks. That's the way to go for their future. Rob, anything you'd like to add?
Yes. I would like to just add. I think the network is a gem and we continue to add Network knows every quarter and we see really good growth as we expand that. As you said, Fieldglass is just going to take that over the top. I think a big player that's also missed on this call is we added Mike Ethling to run our people business globally, who comes as the ex CEO of Northgate Arenzo.
And we believe that we continue to make tremendous progress in the HR space, Bill. So we are growing our cloud business Pretty much everywhere and we see that to continue.
Great. Thank you very much. Thank you, Rob.
Thanks very much. So let's move to the next question please.
Next question is from the line of Ross MacMillan of Jefferies. Please go ahead.
Thanks a lot. Two questions from me. Luc, just a comment on the operating margins. I think if I look at your SSRS constant currency growth rate for the year, it's about 7% at the midpoint. Your non IFRS Operating income growth also 7% at the midpoint.
So it implies about a flat margin. As we think about this year, should we Expect it to be flattish, if you will, year over year as we progress through the year? Or I guess how much variability could we see there? And then my second question maybe for Bill. You made some positive comments on the SAP HANA Cloud.
You talked about 60 customers. I'm trying to gauge whether you think on a go forward basis that's going to be the route that more customers choose. And therefore, Are we going to see basically acceleration of that contributing to cloud and conversely HANA Being less of an incremental contributor to license growth. Thanks.
Yes. Let me address the first one clearly. So 1st of all, in Q1, as I said, we had a margin expansion of 10 basis points organically 30 basis points. You also know that Q1, obviously, from a revenue perspective is our smallest quarter. So the impact of some of the investments that we have made To front load our capacity in order to be able to deliver on the growth that we are able to drive in the cloud, but also in premium support, Of course, should level out through the year.
We have given you a guidance range for operating profit behind which we clearly stand very firmly. And this is also then intrinsically covering the expansion potential that we see on the operating margin side. So clearly, we would also for this year not look at keeping our margin flat, but at growing it.
Yes. Thank you. And what I'd like to add, first, let's start off with HANA. HANA is SAP. HANA is the bedrock of our brand, of our soul.
So it's built into everything we do in the cloud, Everything we do on premise and yes, it will also stand on its own in the database market and we like our chances against anybody. If we get our story out there, we win. So that's HANA and the essence of SAP is a Tremendous growth trajectory for HANA and it will continue to come through as the year goes on. In the SAP HANA Cloud and the idea of this adoption factor. We now have 1,000 Suite on HANA customers.
And if you think about the benefit of that and the proof case that the Suite Anhana is so relevant, I, for the life of me, can't understand why many 100 and 100, if not 1000 of customers wouldn't want to move to The cloud company powered by HANA, so put the whole suite on HANA in the SAP cloud. And I think it's a great way for the users to adopt the technology to get fast The time to value to deal with this consulting business model transformation that's going on. And most importantly, we have made a bold move. We went to the marketplace and we told them, if you're tight on CapEx and you want to rent the software, you can rent the suite on HANA in the SAP Cloud. And that's something that we recently announced.
So as the market digests that opportunity, I expect that hockey stick to build as the year goes on.
Thank you. Thank you. We have time for 2 more questions, please.
And the next question is from the line of Rick Schallens of Nomura. Please go ahead.
Thanks for taking my question. I'd like to just focus a little more if I But on the HANA Enterprise Cloud, so I understand that's not the portion that is your SaaS business, but it would be business suite on HANA, for example, Hosted. So if you've got 1,000 customers Business Suite on HANA, how many of them are using SAP to host In the cloud. And if you can kind of give us a sense, are these customers that are buying Business Suite on HANA, are they existing customers or is it new customers? And to the degree that design wins come first and then the revenues generate, will these simplified financials and other simplified apps Reduce some of the friction in this market.
And just one more with the platform as a service. It sounds like you've got a lot of companies building apps on top of the platform and no doubt that takes time to see any revenue benefit. But should we think of this as A bigger opportunity as you get more and more apps written on HANA that you're going to host in the enterprise in the HANA Enterprise Cloud?
Yes. So, Parikh, this is Vishal. As we see, we have several dozen Systems on the HANA Enterprise Cloud or SAP Cloud powered by HANA already productive. There are mission critical systems from major companies in the world like McLaren and Toyota, Crystal and others. As we see the evolution of this, as Bill said, more and more customers will adopt SAP Business Suite running On the HANA Enterprise Cloud.
So we expect that that will continue to grow significantly. But obviously, there are many customers who still continue to run the business suite on HANA in their own data centers. In terms of the split, Rob can answer this better. We are seeing roughly equal amount of new as well as existing customers embracing Suite on HANA. The applications, the further simplification that we are enabling with HANA, this is a massive opportunity for us, but especially for our customers.
Simplified Financials is the first example of this. The opportunity to dramatically simplify the footprint of a Mission critical ERP system, by getting rid of aggregates, I mean, in financials, for example, there are aggregates for everything for daily totals, weekly totals, monthly totals. We can do all of these on the fly and that has two effects. That means that you can simplify the application, but at the same time you make it completely dynamic because can aggregate on anything in any dimension in any way that you can imagine. On that opportunity to Dramatically simplify the application, lower the footprint, lower the complexity and at the same time make it completely dynamic, changes not only, I mean, for example, the statutory and legal reporting and compliance aspects of the applications, but also the management and the way we manage businesses, these can become Completely dynamic and frankly limited by only our imagination.
So we see this benefit first coming in SimpliVet Financials as an Incremental improvement to the business suite. And obviously, for customers who run this on the cloud, they see a dramatic benefit of that with the Ease of delivery, the ease of consumption and integration that the cloud enables. So we see that coming into financials, into logistics, into CRM, Into every aspect of the business suite over time and bringing the benefits of that also to other parts of our product. And to the last part of your question about new kinds of applications, we're incredibly excited about it. Our traditional partners like Adobe And others, as well as Capgemini, Accenture, Deloitte are all building amazing new applications on HANA.
The with Accenture, we have announced work in major industries like oil and gas and marketing, of course, marketing with Adobe, With Capgemini in Retail and Banking and Others as well as a completely new category of companies that are building Really unprecedented applications, there's 1300 startup companies who are completely betting on HANA To deliver completely new kinds of applications in healthcare, in manufacturing, in marketing and basically all walks
in line.
That gives us an opportunity to grow a new dimension of a new kind of an ecosystem and that makes the platform opportunity that much more exciting.
Rick, finally, this is Luca. I just wanted to come back also on the revenue model for the HANA Enterprise Cloud. As So I heard a statement that this is sweet on HANA revenue and just wanted to make sure that we don't have any misunderstanding here. If you look at our HANA Enterprise Cloud model, it falls into different components. On the one hand side, you have clearly the managed Services and hosting component and the fees for that are booked under cloud subscription revenues.
Then on the licenses for the suite on HANA and the HANA database, You have 2 different options. On the one hand side, you have indeed a bring your own license model and this of course would then result in software license revenue. But we also offer since this quarter the subscription option. So a customer can also Get a rental license basically for a certain time period, typically 3 years For the same products and those revenues would also be shown on the cloud subscription and support revenue, Just that we are clear also for modeling purposes.
Yes. And Rick, just on a go to market side, what you see there is the customer base is that Split fifty-fifty between new customers and existing customers that are bringing BW, existing suite applications onto the HANA Enterprise Cloud And you see a significant amount of customers starting the adoption of HANA based on project based HANA Enterprise Cloud where they can Expansion of the pipeline in those marketplaces and that's what we've seen with the HANA Enterprise Cloud.
Thank you very much. So we have time for one final question please.
And the question comes from John King of Bank of America. Please go ahead.
Great. Thanks for taking the questions. I've got 2 as well. Just lastly, on the M and A policy after your Fieldglass Hi, Deel. Just as it relates to your medium term targets, you've got a €20,000,000,000 target out there for 2015.
The consensus is still A little bit below that number. And I guess I'm wondering how strictly do you need to adhere to that target? Do you feel the need to be doing an acquisition to get there? Or is €20,000,000,000 a deliberately round number? And the second one would perhaps be for Rob on The sales reorganization that you talked about in February, merging the on premise and the cloud sales teams, Could you just talk about any early impact that's had, whether you're seeing more of the on premise salespeople selling the cloud products?
Any data points you had around that would be great. Thank you.
John, maybe I'll start. This is Bill. We had updated the $20,000,000,000 by 20.15 To $22,000,000,000 by 2017. Keep in mind, when Jim and I as co CEOs announced $20,000,000,000 by 2015 and 2010, We were obviously on a course that needed to be renewed by the time we got to 2014. So we did that in early 2014 in New York City.
So it's $22,000,000,000 by 2017. That's the number you should be working with. And we also said €3,000,000,000 to €3,500,000,000 in the cloud And the 35% operating margin by then. So that was the statement that we made earlier in this year. Rob?
Yes. I would just say, I think the transition of SAP as SAP the Complete cloud company powered by HANA is aligned with our go to market field. I think everybody at SAP now He's driving cloud sales across the HANA Enterprise side, across the public cloud, whether it be people, a rebirth, the network. And what you're starting to see is the uptick in leveraging the scale and size of the SAP sales organization, The geographical coverage we have and the strength we have across the regions, whether it's emerging markets or in the mature markets. And as we board and Drive more data centers either our own or our colos with our partners, you'll continue to see the benefits of having an integrated Go to market and development organization around all of our cloud products.
So I think we've made the transition. It's been extremely strong. As a result of the Q1 results, you can see that and we continue to see that strength evolving through the rest of the year.
And John, just to make sure that Rob and his sales force and for that matter almost 67,000 employees around the world have clarity of purpose. We have made it clear that we are the cloud company powered by HANA. There are no debates. And secondly, we also agreed as a company To simplify everything we do around that imperative, so we're going to put our assets and our alignment throughout the company on a global level Around that customer centricity to ensure we achieve that objective. So more and more, you'll see us move in one formation In that direction.
So there won't be any confusion, not in the company, not in the financial community and definitely not on the minds and in the hearts Of our competitors.
Thank you very much. So I realize we have still 3 minutes to go for the full hour and there are still questions in the queue. We take one additional question before we close. Operator?
The question comes from Phil Winslow of Credit Suisse. Please go ahead.
Thanks guys for taking my question. Bill just got a quick question for you. Obviously you made some comments upon Japan, but We've seen varying growth rates across the geographies for the past few quarters. Just wondering if you could give us more detail about what you're seeing in these geographies? And just As you guys think about your full year guidance, sort of how you're thinking about sort of the geographic representation there?
Thank you, Phil. First of all, On Japan, the good news is Rob has had a lot of experience and actually lived and ran Japan as the President of Japan. So I don't worry too much about the leadership and the insurance that the pipeline and the numbers will come through. Even when you have an off quarter, he's got a way of fixing those things. Now the good thing is it was more than offset by the Unbelievable success that we continue to have in China, which really has become our second home.
And I think China regards SAP as truly the trusted innovator there. We believe strongly in markets like Brazil and Mexico and obviously India. The Middle East continues to be exciting. Africa is just having an unbelievable run. We'd like very much to see a de escalation scenario With what's going on in Ukraine take place as quickly as possible, that's a serious market for us.
We have a 1,000 employees there, 1700 customers, and we naturally want to see a win win scenario reached by the political power Because it's important for our people, our customers and also the global economy, not that SAP can't withstand the slowdown there, we obviously just did. Our quarter would have been a lot stronger even though it was a good quarter if we hadn't slowed down there because we expect a lot out of that. Europe looks really strong. I mean, you saw that in Q1. It's not just the cloud, but also the core.
And Americas is showing Some real power in the cloud now and the core is absolutely performing as evidenced by 10% SSRS growth overall. So We really feel very good about our company. We did an extremely deep dive in every territory, in every industry, in every market segment With every manager in the company post the quarter to understand, hey, based on the facts, where are we here? And With HANA in real time, we can see it on the iPad, but this doesn't like managing people by looking them in the eye. We walked away from that very confident.
Great. Thanks, guys.
Thank you very much. This concludes the financial analyst earnings call for today and thank you all for joining and goodbye.