Good morning, ladies and gentlemen, and welcome to this interim report session of Alma Media's Fourth Quarter and Full Year 2023. My name is Elina Kukkonen, I'm responsible for the communications and brand of Alma. We'll begin with the presentation shortly, and first to go on stage will be our CEO, Mr. Telanne. He will present the overall result of Alma Media 2023 and also highlight the performance of each business segment. After Kai's introduction, our new CFO, Mrs. Taru Lehtinen, will step on stage and she will present the financials of Alma Media today. Then Mr. Telanne continues about the strategy outlook, the operating environments, and also gives the rationale for the structural change of Alma Media's business segments announced earlier this morning. Then we close with the Q&A session, and don't hesitate to ask any questions.
We are more than those are more than welcome. We are happy to answer. We will first take the questions from here at Alma premises, and then our investor relations director, Mr. Teemu Salmi, will pick up the questions from online. I think with this short introduction we're quite ready to start, and once again welcome on my behalf, and Mr. Telanne, the stage is yours.
Thank you, Elina. Good morning, everybody, and welcome to this interim report presentation on my behalf as well. As disclosed early in the morning, we had quite a good journey last year. The profitability improved after heavy work with the costs. Adjusted operating profit for the full year ended up at last year's record high level. As we have learned early in the beginning of last year, the operational environment has been quite difficult for many years right now. It's been really, really difficult to get any kind of growth, especially organic growth. Meaning that if you really want to mitigate the difficulties and defend the profitability, you have to be very careful with the costs. That's what we've been doing during the whole year.
We have always had two different kinds of plans in place, plan A and plan B, and if the market doesn't develop as favorably as expected, we start to apply the plan B, as we did last year. Revenues were during the last quarter on the same level as we had 2022. But the operating profit improved almost 10% due to the cost initiatives that we have had all over the organization. Meaning in every segment we have been really careful with the costs. Adjusted operating profit ended up to EUR 16.7 million with a nice 21.5% margin during the fourth quarter last year. And for the full year we were on a par of the comparable year, EUR 73.6 million, EBIT 24.1% of the revenues. Digital share has been improving as expected.
That comes from the decline of the print and the small, a little bit slowest increase in digital revenues ended up to 82.4% of total revenue for the full year. Balance sheet is developing nicely and as expected with a good cash flow, with a good profitability. Our CFO Taru will tell you more about the balance sheet and the financials after my presentation. She will take you and give you a deep dive into the numbers. Gearing down to 60.4% and equity ratio up to 46.1%. Meaning that we have plenty of room for future investments into the digital businesses that we aim at. As said, a flattish revenue development for the last quarter of last year as well as for the full year 2023. The development of Central Eastern Europe has slowed down. I mean, the growth has slowed down and the Finnish unfavorable market condition has continued.
We have suffered from the poorest advertising market in Finland, in all Finnish businesses, meaning that the media assets have suffered from that and as well as the classified services of ours, meaning houses and premises and cars especially. With the good cost measures, the Alma Career profitability increased during the last quarter, EUR 1.5 million, as well as in Alma Talent, we will have a closer look at those. Unfortunately, Alma Consumer in there we suffer from the very depressing ad market and our own investments initiatives in product and technology development pressing the profitability a little bit. But anyway, a nice growth from EUR 15.2 million to EUR 16.7 million of EBIT during the last quarter. 82% digital revenue share at the moment, which has been more or less the target of ours during this kind of environment and year.
Let's have a short look at the segments and the different businesses. Start from Alma Career, which is the biggest segment of ours driving the profitability of the company. In Slovakia and Croatia, the good growth has continued with the good dynamics of the markets. In Croatia, of course, the traveling industry is driving the business and in Croatia other businesses, in Slovakia other businesses as well. In the biggest market of ours, the growth has slowed down. Actually, during the last quarter we have been slightly on revenue side, slightly negative. Comparable development 2.3%. But on a high profitability level still. There are big differences between the countries now and the most difficulties we have had in Finland and Baltic countries where the labor markets are on a very low level. In Finland, the market is about more than 30% negative during the year.
We have been able to defend the profitability in the segment by reducing the costs, especially on the marketing and personal side and sales side, and by selling adjacent services around the core classified career - classified business. During the fourth quarter, revenue on comparison level profit up by 18.2%. Finally, for the full year, profitability at the record high level, which I think was a really good achievement for the segment. Invoicing has been slowing down during the year. The leveling down of the revenues is caused with the cooling down of the invoicing during second and third quarter in the Central Eastern Europe. As you can see from the slide, the purple curve here is the invoicing curve. It is below the revenue curve during the middle of the year and due to this we haven't been able to increase the revenues.
Now the invoicing is closing to the revenue curve, so that will be a good sign for us for the future as well. But we expect that there won't be very big changes up or down in the beginning of the year, but we wait for the markets to pick up during the second half of the year. That's the overall forecast of ours and the European Commission as well. In Finland, the Alma Consumer market has been two-sided, could say. For the media, as you can see from the middle of this slide, media and ad-funded services, the revenues went down during the last quarter 9%. That comes from the poor advertising sales in the market. Mobility services like Nettiauto and others, they've been quite stable. And then the poor development in houses and premises has also affected our businesses.
We lost 7.5% of the revenues compared to the 2022. But on the other hand, comparison sharing economy services growing nicely on a high profitability. But we have a lot of investments here, as said before and disclosed before. We have a lot of tech development in place and some kind of extra costs. And due to these, the profitability has been going down from comparable years, EUR 2.5 million to last year's EUR 11.2 million . As said, the digital ratio going up 83.5% during last year. So we have quite a small portion of the business in print businesses or print related businesses anymore and the weight of and the share of the profitability is quite small. There's still a high demand of news as we know because of the happenings in the environment. And we had a very positive development with IL Plus subscriptions during the year.
The current rate is about 52,000 subscribers of those and growing. Finally, Alma Talent, extremely good year. Adjusted operating profit up more than 15% during the last quarter and a very good development in services. So we were able to mitigate the decline in print and advertising by good performance in services and of course a very good cost control inside the segment. Healthy margin of 22.8% during the last quarter and nice development for the full year. More than 60% of this segment's revenues from digital sources, as said, the service has been the driver more or less here. And recurring revenues, which has been one of the main KPIs for ours, nicely up by 19% during the last quarter and by 20% during the full year. These are mainly the company information and legal services that we have put on the market.
And especially the high growth on a very high profitability also in the business premises marketplaces in Finland, but particularly in Sweden where we are the market leader as well as we are in Finland. So this is the deep dive, but briefly into the businesses. And now, after this, I give the floor to our CFO Taru, who will go deeper into the balance sheet issues. But before this, we decided to acquire the share capital of the automotive industry software company Netwheels, which is a nice add-on to our current businesses in the motor businesses, Nettiauto and others. It's a service for corporate customers. It provides a software on a SaaS basis for the automotive industry. A lot of data around cars and other vehicles that the industry uses.
The revenue of that company is about EUR 8 million and that will be an add-on to our current revenues and profitability. All right, so that's it. Briefly, a good year, very good year in these circumstances. And now Taru, you can continue with the financials. Floor is yours.
Thank you, Kai. And hello everyone and welcome to our analyst info also from my behalf. It's my pleasure to give you an overview of Alma Media's financial position for the first time as a CFO. So I will begin by discussing our long-term targets. The year 2023 was challenging for our revenue growth target due to the market headwinds. Despite these difficulties in the market, we were able to keep the strong baseline for revenue following the strong performance in previous years.
In 2023, we had decline in advertising sales, but stable development in our Marketplace business and in recruitment on average and robust growth in B2B services and marketplaces. Regarding the operating margin, our successful business portfolio strategy combined with our proactive cost controlling actions resulted in a strong operating margin of 24.1%. In a difficult market situation, this can be considered an excellent achievement. We are on track to reach our long-term profitability target 25%. Our leverage also continued to develop according to our expectations and our financial position is still in a good level. Our target is to keep net debt to EBITDA ratio below 2.5 and currently we are in the level of 1.6. Now let's discuss more about our financial position. We have had quite stable development in our balance sheet in recent years following our investment peak in 2021.
However, the Q4 was quite active for us. We signed a 10-year extension for the Helsinki office agreement and we also renewed our long-term financing agreements. These actions led to an increase in our debt by approximately EUR 30 million. In addition, we repaid EUR 10 million in short-term loans during Q4. It is important to note also that our cash reserves increased while we were covering our financing needs for Netwheels acquisitions in January. In the total, our net debt decreased by EUR 5.4 million. Our gearing is going down accordingly while our equity is also getting stronger towards year-end. It is also worth mentioning that due to the higher market interest rates, our financing cost has also increased. During 2023, our average interest rate was 3.2% and compared to 0.9% in the previous year. And then cash flow.
Our operative cash flow was strong in Q4, amounting to EUR 19.6 million as a result of cost-saving measures that helped us to get back on track after slower development in Q2 and Q3. Although the Q4 cash flow was better than in the previous year, it would not exceed the strong full year 2022. The reasons behind the lower cash flow were that we actually paid more taxes during the year and those taxes mainly concerning year 2022. Increased interest payments due to the rising market interest rates. Regarding the working capital, we have had in a previous year, we have experienced a quite significant boost from higher advance payments received. Actually, the difference between 2021 and 2022 was almost EUR 6 million. In 2023, the development of advance payments was stable.
I would repeat to say that our cash flow level from operating activities is somewhere between 2022 and 2023. Our free cash flow after investments was EUR 52.5 million compared to previous years, EUR 70.8 million, change driven by operative cash flow as previously explained and the sale of Bolt Group shares in 2022. Then moving over to investments and capital expenditures, our investments totaling EUR 26 million in 2023. Of this, approximately EUR 14 million were related to leasing agreements, EUR 2.3 million used for acquisitions and remaining approximately EUR 9 million were invested in our products and assets as a capital expenditure. Our investments are supporting our strategy to develop digital industry solutions and expand our services in customers' value chain, in housing, in mobility and in recruitment, common platform. In addition, we made investments to our premises.
We anticipate maintaining the current level of capital expenditures for year 2024. We did not report any acquisitions in Q4. Return on investments and return on equity continues to deliver in a good level. Our full year earnings per share was EUR 0.69. This was actually EUR 0.19 less than the previous year. The decline can be explained by a couple of exceptional items. The gain from the sale of Bolt Group shares last year increased the result in 2022. In addition, the group's interest expenses rose due to the increase in market interest rates. The change in the fair value of interest derivative also explains the decrease in the earnings per share. In 2022, we recorded a positive change in fair value of EUR 5.2 million.
Towards the year-end of 2023, long-term interest rates started to decline, which led to a negative change in fair value of EUR 1.1 million. There actually were not other significant factors explaining the difference in earnings per share while our adjusted EBITDA remained at the previous year level. Then finally, I'm pleased to inform that Alma Media's board is proposing the dividend of EUR 0.45 to be paid. Slight up from previous year and representing a 65.6% payout ratio. Our solid business performance continues to support our ability to pay a good dividend in line with our long-term policy to pay at least half of the earnings per share as a dividend. That concludes my presentation. Thank you.
Thank you, Taru. As I said, a solid base for future development, balance sheet in a healthy situation. I will go through the current view on the operational environment as a basis for the future strategy as we had in place. As you know, we have challenges all over the place. The difficulties in the global environment will continue. The news are not good at the moment. Economies are slowing down. Even though we have slight positive signals in the market, I will go through these later. Consumer behavior, increasing regulation and of course the geopolitics that will affect our businesses. These are the four main issues that we follow carefully. I heard early in the morning that we have also the fresh figures from the European Commission. The changes are not big ones. So these are not the newest ones, but these are from November 15th last year.
But the big picture is here. So the message is that economies are going to pick up step by step. The message is that the beginning of the year seemed to be difficult, but changes are awaited after the summer, more or less. And that's our view as well. Especially in Finland, it seems that the beginning of the year is slowish. The auto market will be difficult, but by the end of the year, the situation might change. As we have heard, the interest rates are going down, expected to go down. Inflation is going down as seen here. The GDPs in our operating countries are going to increase as seen here. And fortunately, the labor market will be quite favorable in the markets. The unemployment rates are not going to increase despite the difficulties in the market. And in the main markets of ours, the situation is pretty good.
So we have a good basis for the Career business that we have in 11 countries. But Finland seemed to be the problem, more or less. The ad market is on a low level as it is actually all over the world at the moment. Especially the newspaper business or the print business overall is difficult. Luckily, we don't have that much share on that part of the business. But also the digital advertising is on a low level in Finland. And that's because of the consumer confidence and the purchasing power being on a low level of the customers. So our advertising customers don't advertise because of the poor demand and that will continue. We expect that that will continue in the beginning of this year as well.
We have a lot of effort, businesses and initiatives in two businesses in Finland, being houses and premises and cars and other vehicles. Of course, we follow carefully the development of these markets. As we all know, the housing business has been difficult and is difficult at the moment. The new apartment sales have been on a very low level. For the year 2022, the decline was almost 50%. And again last year, more than 60%. So it has almost stopped. During the first three quarters last year, we had a relatively good performance in our services, meaning in classified businesses and advertising as well compared to the market. But during the last quarter also, we were affected with the poor development of the housing market, meaning that the demand or the searches in our services went down 16%. The renting market has been good.
Of course, that's the side effect of the poor housing market, other housing market. But the biggest business of ours is of course in Etuovi.com and the related businesses. So the forecast is that there won't be rapid changes in the market, but hopefully by the later part of the year, this year will be better. And for the mobility services, a little bit better market development, 7% for the full year new car business up and used car 4%. But still, the market level is very low compared to the average level for the decade, more than 114,000 new passenger cars sold and last year only a little bit below 90,000 cars. So there's a lot of room to improve. And compared to the market, our business has been running nicely. The sold cars in our services totally almost 5% up.
So the value of the cars has been higher. And the gross market value of the sales also almost 5% up, which is of course good. So the volume and the activities in the services of ours has been on a high side. So that's it. What happens next? We decided to speed up the development of the company and further speed up the strategy. We decided to renew the organization and disclose the new structure in the morning today. That starts in the beginning of next month. In order to enhance the cooperation inside similar businesses in the company, to accelerate the implementation of the strategy and increase, of course, from your point of view as investors, the transparency of the businesses and the operations. And from the 1st of March on, we will have three segments. Alma Career, it will be as is. So no changes there.
But Alma Marketplaces, Alma News Media will be, you know, a different mix of services than we have had before, going into that later. We will merge also the Finnish companies into one entity that will take place approximately by the end of August. And that will help us to use the data that we have a lot inside the company for further purposes. And these are the segments and what they consist of. Career, led by Vesa-Pekka Kirsi, who is there. It will stay as is. 11 countries, leading job boards in 11 countries and other services. The biggest segment of ours, healthy EBIT margin of 41%. The second one is a combination of our News Media services in Finland, led by Juha-Petri Loimovuori, leading digital news media in the Finnish market, pioneer in paid digital content and a leader in digital advertising.
EUR 110 million almost and EBIT margin of 13% last year. And thirdly, Alma Marketplaces, led by Santtu Elsinen, who is here as well. All the marketplaces, mobility and business premises, comparison services and the business-to-business services that we had before in Talent segment, meaning the insight services for legal insights or commercial premises or whatever. EUR 85 million EBIT margin of 31%. So that's it. These two Career and Marketplaces are almost fully digital services and still some print business in the News Media sector, but almost 60% in a new form digital business there as well. So that's it. Leading brands in key areas, strong position in Central Eastern Europe as well as in Nordic countries. So the strategy will continue. We will continue transforming the core digital businesses as well, the print businesses, growing digital and continue with internationalizing, especially the Career services. That's it.
Also basis for the new way of organizing is to enhance the synergy creation here. As you might know, we have concentrated on four specific areas to share inside the company and those are audiences that we try to deliver and move around the services, data that we gather a lot on daily basis, technology that we use around the corporation. We have a lot of initiatives in order to use all the skills and the technology that we have in the company. Alma Career Unity project is one of those, but we have other initiatives as well. It might be good to mention that we have more than 50 initiatives on AI around the company at the moment. And of course, the common ad sales, Alma Media Solutions, which is responsible for selling the advertising for all the services of our businesses. Yeah, so that's it.
We are moving from classified advertising, only from only classified advertising to transactional businesses and new revenue sources as well. This is something that we had disclosed earlier, so there's no need to go deeper into this, but a lot of initiatives in this side as well. And finally, the outlook for the year that has already started. So we are not waiting for big steps ahead in revenues due to the poor development of the markets, especially on the beginning of the year. We expect that if the markets are going to remain as is, we are able to defend the revenues and the profitability of last year, which was all-time high record level. So that's our aim. And there's some explanation on the explanation on the outlook in the lower part of that slide. I won't repeat that. So that's it.
There will be headwind still in the market, but we have a very good plan in place and are quite confident that we are able to keep the good profitability level still. So that was my part. If you have any questions, Taru and I, we are more than happy to answer those. Please, Taru, come to the stage.
All right, Nikko Ruokangas from SEB, thank you for the presentation. Starting with the outlook. Earlier you discussed that markets could pick up in H2. If we think about your guidance, so would the market recovery in H2 be an upside to your guidance or is it somehow included?
No, well, so the main idea behind the outlook is that the market will remain as is. So it will be difficult as it had been. So if the market is going to pick up, we might be able to improve or we should be able to improve. Yep, that will be an upside.
All right, great. That helps. Then you talked about your 2023 was supported by cost improvement actions. So how should we look at 2024 from that point of view? How much will you still adjust your curves further in 2024 in addition to those ones you made in 2023 and then looking at maybe cost inflation and pricing increases 2024?
Yeah, of course, we have the cost inflation as everybody in place, meaning the curves have inflation in there. But then we have always, as we have had before, we have plan A and plan B. We start the year with the plan A, like the normal budget or the plan. And then we follow the market carefully. And if the year doesn't start as expected, we will deploy the plan B like we did last year. While the year didn't start from revenues perspective as expected, you might remember that the forecast 2022, at the end of the 2022, were similar as we have here now. So we were waiting for the market to pick up, but that didn't happen. So the pickup was postponed all the time. Now we have the same situation.
The forecast is that the market will pick up eventually, but we will see do we need to postpone the pickup or not. Due to this, we have also plan B. It doesn't take very much effort on us to decide do we have to apply the plan B, which means that we have to cut the costs. We try to avoid this kind of cost cuts that will harm our abilities for future prosperity, meaning this kind of structural changes that will destroy our competitiveness in the markets. We try to keep on the level of the investments and the product development efforts and those. That meaning that we have this plan B includes this kind of moving costs fixes, more or less, as we have had also before, like last year. That's the case.
Usually you have in plan a slightly increasing costs with the development plan. If the market doesn't develop as expected, we dig this level of the costs.
All right, so the plan A doesn't include further significant cost cuts.
No.
All right, thanks. That clarifies. Then last one from me and maybe on the new segment structure. So what was the catalyst for you to change this segment structure right now? And then maybe follow up to that, that there has been quite a much structuring in Nordic media space. So would this new structure maybe enable you to be part of those kind of structurings going forward?
Yeah, I start from the later part of the question. Having decided to reorganize the business, we haven't had that kind of thought of taking part of the Nordic level restructuring at all. So this is like the decision of our own strategy development. And why do we do this now? As you might know, our strategic development has been this kind of step-by-step development from print to digital, step-by-step. And this is like an organizational learning curve, more or less. We started by learning to do cooperation 20 years ago and step-by-step we have moved forward. And we've achieved what we can achieve with the current structure or the structure that we have today, but not next month. So we have got all the synergies, more or less, that we can achieve with this way.
Now we are organizing the businesses closely with the similar businesses closer to each other, meaning that the media businesses, they try to achieve more synergies together with all the media that we have, the News Media. And the same applies to services like marketplaces and other services. So we try to use all the technical capabilities inside the services better than we have been able to do with the current structure. So that's like a step-by-step evolution more than a revolution in our case. So we just mix the businesses differently and try to do the business as good as possible. And we are really positive that that will take us to the next level again. Improve the profitability, improve the revenue development, improve the ability to use the modern technology. We have the AI services a lot coming and so on. So that will be the idea.
Great. Sounds good. Thank you.
Thank you.
Petri Gostowski from Inderes. If I start with Netwheels, I was slightly surprised with the price and it was a bit lower than I would have expected. So is there something you can share on the 2023 profitability of the business? And also what are your plans going forward? Does it require investments, the business? And how does the growth outlook look here?
Yeah, the Netwheels is a nice supplement and add-on to our current vehicle portfolio. It's part of, I would say that from our point of view and for our customers' point of view, it's an elementary part of the complete service, being like the data core for car sales, more or less. And that's nice. Regarding the price, we always pay the fair price for everybody. So that's the case. And it's the way we behave. We pay a fair price. And of course, the idea is, of course, that we have the ability to develop the service as part of the complete portfolio. Santtu Elsinen, who is leading the segment, they have a very good plan and a lot of ideas how to create a nice combination of those services in order to serve the B2B customers, meaning the car dealers or the importers or whatever.
Of course, the private customers as well inside the services. Of course, there is that kind of product development, technological investment needs in every service. We know that early when we try to find or we buy the service, we know that, of course, there is something to do. But overall, the Netwheels business is nice and working smoothly and so on. And there's very good people inside the business and so. So it's a very good add-on to our services and skills at the moment.
I can continue.
Yeah, you can continue.
Hello, so Santtu Elsinen here. I'm Head of Alma Consumer. To continue on the topic, the main rationale behind the Netwheels acquisition was the combination of our two capabilities. Netwheels has a product called GT-X, which is a market leader in Finland. It contains data about basically every car. So what kind of accessories they have? Do they have HUD? Do they have air conditioning, et cetera? So it has a huge database of all of the different varieties of car models available in this market. Whereas Alma, previously through the Nettix marketplaces, especially Nettiauto, but also Autotalli as well, we have a huge data asset on used car sales. So by combining the extensive database of vehicles with the demand data from our Marketplaces, we are able to create a new set of services. And for example, we have personally been a Netwheels customer for many years.
We use their capabilities in our car dealer management systems. So that is kind of the main rationale behind this. Thanks.
Thank you for the detailed answer. Jumping to Career then, I noticed there were some internal items in the Czech Republic revenue development on Q4. Can you help me understand what these were?
Taru, would you like to continue?
Yes, I can comment on that. So we have the business unit called Alma Career Central, which is including Slovakia, Czechia, and Poland companies. And those were intercompany items between those three different companies. So nothing like that much that would tell something about the business performance behind those. And they were allocated to Q4 in that sense.
Thank you. Then continuing with Alma Career and the Czech Republic. I mean, earlier you commented on the first half demand development or revenue development based on the invoicing. Can you provide any comments? What should we expect now in H1?
Yeah, so the invoicing level was a little bit below the revenue level during the second and third quarter last year, meaning and what we expected that, okay, this has to affect the revenues during the fourth quarter and the beginning of this year. We have here also Vesa-Pekka Kirsi, who is leading the segment. If you want to continue, you can. But the idea is that, yes, the slowest invoicing or slightly slowing invoicing level would affect the revenues later. And it seems that it does. Also hand in hand with the slowing economies of Czech Republic and other countries as well. So these curves will be at the same level, more or less. And of course, we're waiting for the situation to change during the later part of this year.
It seems that the beginning of this year might be a little bit slowish there as well before the economies are starting to recover as expected from the European Commission, as we have seen before. That is more or less the forecast at the moment.
Lastly, a detailed question. There was a big deviation on the interest payments in your cash flow statement and your P&L. Is this solely from the hedge prevalence?
Yes, it's coming from the hedge agreement. So because we don't see any effect in cash flow when doing the fair value adjustments, but shown in the profit and loss. And our hedging agreement is valid from December 2023. So now we are starting to get all the positive effects to our cash flow now starting from the year 2024.
To continue, should we expect the amount of cash interest to stay on the Q4 level going forward?
Yes, I expect.
Or as equal?
Yeah, yeah, of course, I cannot estimate how the interest rate will develop. But of course, because we are starting to get the positive effects from the agreement now. So that way, yes.
Thank you.
Overall, the 1% change in interest rates means about EUR 1.6 million of...
In cash flow, but then we have to net the positive effect of our interest derivative also, which is actually like one third away of that way.
Yep.
Okay, I think we can move to the online questions, please. Teemu?
Well, first of all, I'm happy to say that we have a record number of online questions. So the online community has really picked up. We start from Ben Akenes, who's asking, Would you consider raising interest-bearing debt in 2024?
No, well, we don't have any need for that if we don't have any big acquisition targets in sight. So there's no need to take any extra debt. On the contrary, with the balance sheet, of course, we have room for new debt from that point of view. But we don't do that if we don't have any targets.
Fair enough. This is also from Ben. What is the most significant risk for Alma this year?
The biggest risk is, of course, the surrounding environment. I mean, the economies of ours in 11 or 12 countries that we have. So if the markets are not going to develop as expected, so the difficulties will continue. So the headwind will continue. So that's the biggest difference. Then, of course, the consumer confidence because of the war, because of the inflation, because of the high interest rates, that affects heavily the demand of our customers. That's the second one. The third one is, of course, the competition. So the American big players being in the market, especially in the ad-market, is the third one. So their moves always affect us. And so far, they've been really successful in the businesses, in the ad-businesses, and taking most part of the digital ad-investments in Finland as well. So those three are the big ones.
Of course, we have then the big moves like technology, tech development, and consumer habits and those. But in short and mid-term, the first three ones are the biggest ones.
As a side note, sorry, I haven't regrouped or grouped these questions. So these are in chronological order. So we are jumping from one place to the other just so that you know that. So the next one is from Steven Hesburn. Are you planning on launching any new group-wide ESG initiatives this year?
We have a set of nice targets on that side, meaning seven different kinds of targets. We have also all those for all personnel in our bonus systems. The answer is no. We are staying with the current ones.
From Steven as well. Are you satisfied with your current capital structure or could we see moves on this front in 2024?
I am satisfied with that. I have to ask the CFO.
I'm also satisfied.
Yes, yes. So we are satisfied.
Final question from Steven Hesburn. Would you consider doing M&A transactions this year? What kind of targets with M&A?
Yeah, yeah, of course, the management is working heavily all the time with the inorganic growth as we have done before. We have done, since 2005, more than 70 transactions. And that will continue, of course. Step by step, we are developing our balance sheet and ability to invest. And we have a nice set of different kinds of prospects. So I would say that in mid-term, the journey will continue. And then the later part was that what kind of targets we have. So the targets are always inside the strategy, meaning that digital businesses, digital services close to our current businesses.
Okay. This is from Antti-Jussi . How do you view the pricing? Are customers willing to pay more for the services this year?
Yeah, of course, we've done the price increases hand in hand with the inflation all the time, sometimes a little bit more than before. But of course, with the headwind in the market, with the poor demand, it's not that easy to do the price increases. So the customers are not able to pay higher prices. So we have to be really careful with the price increases.
This is from Antti- Jussi as well. How do the rising interest rate environment affect Alma's business in general and the result?
The biggest effect comes from the demand side, meaning for houses and premises sector and the car sector. And then overall, of course, for the advertising, where the demand for our customers is on a low level in every business, the ability to invest in marketing is on a low side. So it affects everything, every business of ours. We are not that afraid of the interest rates of ours. So the debt level of ours is sustainable. So that's not a problem. But the biggest issue is, of course, the demand side of our customers.
Okay. This is from Elina Heikkilä. What is the most important strategic target for the group this year?
We develop or drive the strategy in a balanced way, meaning that we have the most important targets for every segment. So I don't have this kind of, I would say, kind of rate for this or that because the idea is to develop all the businesses in a sustainable way. And inside the segments, we have, of course, the order of... But it's not necessary right now to go through this. We can do that later. But of course, they are related to the development of the advanced platforms, meaning tech development, new product development, increased synergies inside the businesses, way of organizing the businesses, and those. So this is... But then overall, I would say that the most important part is to guarantee the current businesses, meaning guaranteeing the way of the initiatives that we have inside the current businesses.
Secondly, we're trying to grow inorganically with new businesses close to ours. These will be the biggest ones.
This is also from Elina, partly related. Could new technological innovations offer you new growth opportunities in the near-term future? And any concrete comments on these?
Hopefully, yes. We have a lot of that kind of abilities that are of international nature, like in the commercial premises or the housing businesses, like this DIAS service, which is one of its kind, as far as I know in the world at the moment, or other that kind of businesses. We have more than six or, I would say, around 600 people working around software development at the moment. And that's quite a good bunch of skilled people to develop forerunner services for the target areas that we have. So we wait for very advanced services from this set of skills also in the future. And to add on that, as mentioned, we have more than 50 initiatives around AI to deploy inside the services or around the services that we have with the partners that we work with, other customers or other stakeholders.
We use this kind of group of skills and set of skills together.
Let's go to Netwheels for a moment. First from Elina Heikkilä. How has the integration of Netwheels progressed?
You can comment on that.
Okay, so Santtu Elsinen here again. It progresses well. Of course, we have just started since the deal was closed on the end of January. So there hasn't been a very long period to actually do the integration. But it progresses well. So obviously, the people will move into our premises here at Alvar Aallon katu by summer. And then we will aim to finalize all of the ongoing procedures during the fourth quarter of this year. So no major surprises there.
Thank you. And the second question about Netwheels comes from Ben Akenes. We saw acquisition of Netwheels in January. And now we're going back to the M&A question, which you have partly already touched upon. But let's see if you want to clarify that a bit. But will we see other acquisitions during this year? And is M&A a priority for you?
Hopefully, we will see transactions during the year, during every year, hopefully. But of course, it depends very much on the progress of the negotiation with different kinds of parties and targets, usually. Or sometimes they take a little bit longer, especially the bigger movements or moves take a bit longer to negotiate. But yes, my expectation is that we will also move on the M&A side this year.
From Ben Akenes, would you consider expanding to new geographic areas during this year?
Hopefully, yes. So we are moving at the moment in the Balkan area with the Career segment. And that is quite an interesting area. We want to continue there.
Okay. Let's take a print business-related question now. Charles Benson asks, will there be a future for the print business? Any positive highlights?
So as said before, I've several times been asked that when does that end? Do we do print business next year or after five years or what? The answer has been that we will do the print or deliver the print as long as the customers want to have it. So that's the overall answer, the clear, short answer to that. But the strategy of ours has been to transform the print to digital, of course. That's what is happening. With the new structure, we will speed up the development. Of course, at the end of the day, we will end to a situation where there's no sense of doing the print business. But that doesn't come to next year or the following year. It will take years.
At the moment, there's a lot of sense to have a print or a combination of print and digital. It's profitable still, the print business, not as profitable as the digital business, but still. It's a combination of those that we do and will continue until at the end of the day, the print will melt down and will be closed.
Okay. Pia Rosqvist-Heinsalmi from Carnegie asks, your new structure reveals that the News Media business saw an EBIT margin of 13% last year. Is there any room for you to improve this still?
Yes. The Head of News Media has promised that he will improve the profitability remarkably during the coming years. But J-P, would you like to comment on that?
Thank you, Pia, for the question and Kai for the comment. So we are going to do our best. Of course, it's good to remark that last year was not so good for the journalistic media business everywhere. So I hope that we can go to better results during the coming years.
Yeah, it's fair to say that the current or the previous situation in the market with a very low level of advertising has been difficult for the News Media. From a profitability point of view, the margin for the advertising is, of course, high. It's really difficult to improve the profitability unless the ad market starts to pick up. That's fair to say. But you can do on the cost side with the improved synergies, shared technology, and so on. There's kind of stepwise possibilities to improve the profitability. Of course, the target has to be better.
Two questions about the new segment structuring to be in place. Charles Benson asks: Merger of the legal companies, will this cause non-recurring expenses? And any estimation of how large this will be in 2024?
I can't imagine any kind of cost from the legal structure change.
Yeah, me neither. I wouldn't say that there wouldn't be.
Yeah. So the benefits come from a simpler structure. For the financial department, it's easy, of course. But the main issue from our point of view should be the better possibilities to use the data that we gather and to leverage the data to all of the services of the company. And that comes from the juridical structures or the limitations between the companies that we have at the moment inside the corporation.
Okay. Charles Benson asks also a new segment structure announcement. Will this have an impact on the financial reporting this year?
Yes, it will. So we will start to report from the second quarter of this year. Taru can continue. But we will have the comparable numbers in place already then.
Yes. So the pro forma numbers will be published in the beginning of April.
Okay. From Charles Benson, this actually might go to Taru. Let's see. Finance expenses are going up. Would you consider deleveraging this year?
Yes, we will continue to repay our loans as much as it is possible. And it depends if we have some other use for the money, like investments or M&A. But yes, our plan is to repay the loans.
Okay. Elina Heikkilä remarks that investors hope for growth. How do you improve revenue growth this year?
Yeah, the organic growth possibilities are heavily dependent on the market development, of course. Then secondly, what is in our hands is, of course, our product development and sales capabilities that we try to improve all the time. Product development, pricing, sales efforts, marketing, and those are in our hands. But then to be honest, to grow organically more than inflation needs the market to improve. That is clear. Of course, we try to take market share. But that remains to be seen. But then in organic growth, we have capability to invest EUR 100 million-EUR 150 million for acquisitions. And of course, with good targets in hand, we will do that, definitely.
Sanna Perälä from Nordea Markets is touching upon the same issue here. Do you see 2024 as back-end loaded, meaning first half will decline and second half grow? That was the question.
What does it mean, the question?
Well, do you see this year being back-end loaded, meaning that there will be decline in the first half and then growth in the second?
Yeah, that's what I tried to say. So the forecast, the overall forecast, not only for us or from our side, is that the start of the year will be difficult as is, like the last year. And then the growth might start or speed up, as we've seen from the forecast from the European economies. But I'm a little bit skeptical from the feasibility to grow, the market to grow. But in other countries where we are in, I'm more confident with that. But the overall, the common understanding right now is that the beginning of the year will be difficult with all the troubles in place that we have here. And then after the summer, the prospect is better.
Okay. Thank you. You got three more questions to go.
Okay. No worries.
Ben Akenes is asking about the same issue. How do you interpret the recent changes in consumer behavior in Finland? Will this pose challenges to your growth this year?
Yeah, we will have, especially in the first half of the year, we will have the same issues and the same challenges that we had during last year. The demand is on the low side. Interest rates are high. Inflation is still there. The consumer confidence is on the low side. And so that will be, of course, and has its effects on our businesses, on houses and premises, cars, advertising, and those. The difficulties will remain there.
Okay. So Charles Benson is asking about the geopolitical tensions. Do the current geopolitical global tensions have any impact on your business? And do you take risk management actions to manage these?
Yeah. We don't have any business in, of course, not in Russia. We haven't had there, not in Ukraine. So we don't have this kind of direct effects. But of course, all the troubles there affect other businesses, like I said before. So the overall economic development is affected by the war. And we don't have any special mitigation initiatives regarding the war in Ukraine at the moment because of not having the businesses in there.
Okay. A final question and one comment. Final question is from Antti- Jussi. Will AI, artificial intelligence initiatives, increase your sales this year?
Hopefully, yes. So the idea is to deploy the AI as soon as possible into the services, into the current services. And of course, we try to increase or develop the services with the AI to the next level. And of course, the second thing, that's a revenue potential that we have there. And then the second thing is, of course, the cost side. So like for the software development, the guys have promised me that they will decrease the developer cost by 30%. Remains to be seen. But that's the view. But for other purposes as well. So J-P Loimovuori and the editors there, they have a nice bunch of initiatives around the journalistic development with the AI, helping the journalists to create the content.
And for the ad sales or subscription sales as well, how do we use and deploy the data for the purpose of every business with the AI? That's the big question. So shortly, of course, we wait for the AI to help to grow the business, services, media, and other businesses that we have.
Just one more comment to go. This is from Rambo. Good job.
Yeah. It's not a question. Thank you, Rambo. Rambo, actually, just to clarify, Rambo was the former leader of the Career segment of ours, who just retired two years ago. So thank you, Rambo. We try to keep the business running as before. Thank you very much. If no further questions, we are ready to close the session. And here you have the next. Okay. It's an annual report statement. Yes. And then the first quarter, 5th of April. The Annual General Meeting, 19th of April, the interim report for the first quarter, and so on. If you don't have any further questions, we can close the session. I thank you very much for your interest. And we'll meet latest Friday, 19th of April. Thank you.
Thank you.