Hello and welcome to Fiskars Group's Q2 Results Webcast. I'm Noora Huttula from Fiskars Group's Investor Relations, and I'm here with our President and CEO, Jyri Luomakoski.
Good morning.
CFO, Jussi Siitonen.
Good morning.
Jyri, we will first take you through the key takeaways of the quarter, after which Jussi will talk about the financials. Jyri will then tell you more about business-area-specific performance, after which Jussi goes through the tariff topic as well as our guidance for 2025. After the presentations, we will have time for your questions. We will take questions through the phone line as well as through the chat. You can already type in your questions in the chat during the presentations. With that, I hand over to you, Jyri.
Thank you, Noora, and good morning. The quarter, as I would say, is fortunately behind us, and in terms of the key takeaways, as you certainly recall, in the 2021 launch strategy and period ending end of this year, we've had four transformation levers in our strategy. These topics have been kind of 50/50 when you look at what are working, what are not working. When you look at our comparable net sales, that has been shrinking in the quarter, and definitely the big decline we've seen in the U.S. is the key driver to this. The Comparable EBIT, much driven by lower volumes and declining Gross margin, was down to only EUR 3 million, and Gross margin has been basically the KPI on our commercial excellence. This transformation lever, and there we have had setbacks, reasons Jussi will also soon address too. Two, fortunately, are working.
Direct-to-consumer, our Direct-to-consumer business, i.e. e-com, our own stores, outlets, concessions, they grew in the quarter. The transformation lever, the other geographical, besides the U.S. being China, grew 12% in the quarter. That's clearly a mixed bag of lowlights and highlights. The guidance was updated in June, and we issued a guidance for the EBIT as a range between EUR 90 million and EUR 110 million. Jussi will go deeper into the numbers, and then I will return back with the Business Area kind of events and topics, issues. Jussi.
Thank you, Jyri. Let's start first top line. As mentioned already, net sales were down 6.8% here on a fixed neutral basis. It was very much driven by Fiskars BA and then U.S. Jyri will go through more in detail, but being down 11% in Q2, Fiskars was the main driver of this one. Net sales decline in the U.S., that decline accelerated actually towards the end of the quarter. May and June both were down roughly mid-teen % there. It's intensified towards the end of the quarter. EBIT down a bit more than EUR 16 million, EUR 16.2 million there, the EUR 3 million. It was mainly due to lower sales volumes and Gross margin, which was also driven by tariff impacts. I'll go back to that a bit more deeper after a couple of slides. Also, bearing in mind that Q2 is slow season for us, especially slow season in Vita.
The operational leverage, we have OpEx quite evenly split between four quarters, and when the top line coming down in this kind of low season, it will have a significant impact then on profitability and on EBIT. Gross margin was down 230 basis point, of which Vita made a major part, 410 basis point, and Fiskars was down 150. When it comes to our free cash flow, bearing in mind that last year Q2 was the all-time high Q2 cash flow for us, we were now down to a level of EUR 12 million there. It was mainly inventory and payables driven. Earnings per share on comparable basis was down EUR 0.15 to EUR -0.05 , and cash flow or cash earnings per share was EUR 0.40 down. Both obviously driven by this volume decline, and on cash earnings per share was very much networking capital driven.
This bridge from last year EUR 19 million to this year EUR 3 million. When I said that it's very much driven by lower volumes, what you can see here is that lower sales volume was the biggest driver of this negative there. When we dive a bit deeper on this total Gross margin impact there, you can find out that actually tariff was the main driver of this negative there. Tariff impacts of this EUR 16 million decline in Q2 was roughly one fourth on our EBIT. When it comes to OpEx we did there, we continue investing in demand creation, i.e. marketing there, but that investment was funded by lower SG&A, especially when it comes to general admin cost. They were significantly downwards last year, and that's the way we were able to increase spending in marketing, keeping the total OpEx then unchanged.
Overall, when we are comparing those two businesses and their P&L profiles now in the first half this year, bearing in mind that these are now first half numbers, not Q2, you can see that Fiskars model is very cost efficient. With 40% Gross margin and then a bit more than 25% OpEx base there, we were able to deliver still mid-teen EBIT margin there. Whilst Vita, the Direct-to-consumer structure there, especially when it comes to cost side, is somewhat heavy. When we are in the low season, as first half is typically a low season for Vita, the outcome is this negative 2.6% EBIT margin for the first half. Cash flow, I already mentioned, it was very much driven by increasing inventories, worth of EUR 25 million. That's also more in Vita than in Fiskars BA.
Due to the fact that we do have lower volumes there, trade payables were also down. Therefore, the outcome for the first half, EUR 12.4 million, is some EUR 37 million down versus last year. Our last 12 months rolling cash flow is now a level of EUR 50 million, EUR 50 million, EUR 48 specifically. Typically always, second half has been a stronger cash flow season for us. When it comes then to net debt/EBITDA, now we finished Q2 at a level of 3.16, and it's very much driven by lower last 12 months EBITDA. Net debt as such was pretty much unchanged from Q1, slightly down even there. Therefore, net debt/EBITDA was this 0.48x higher than what it used to be a year ago in the same period. When it comes to our liquidity, that remains strong.
Our cash of EUR 72 million, and then all the credit facilities, what we have here, EUR 300 million, of which the committed level is EUR 250 million. The liquidity remains strong, and that's the way we like to continue with. Having said that, I hand it all back to you, Jyri.
Thank you, Jussi. In terms of our Business Areas on Vita to start with, a big challenge there has been our performance for our brand, Waterford. Waterford is crystal. Most of Waterford's sales are in the U.S., and most of our U.S. sales in Vita are coming from the Waterford brand. We've seen, as every coin has the flip side and the positive side here, we've seen growth in China, and especially with Moomin Arabia, which is a kind of birthday child as Moomin is celebrating its 80th birthday. What is the issue with Waterford? I think it's important to recognize one fact. First of all, in the industrial logic, crystal manufacturing, it is a Process industry, while most of our businesses are actually operating, including the tableware, in a different industrial logic.
When volumes are dropping, suffering the cost absorption topics, because a glass furnace, you have to keep it on and the machines on, basically. That has created now in the slowest quarter with the volume drop a very big hit. The negative operational leverage in that industrial logic is severe. It is clearly on our agenda to make sure that we can have a demand and supply that both balance with each other. That's extremely important. At the same time, with Waterford in the U.S., we have read many news about distribution topics, and distribution topics relate basically to two fundamental topics. One is the uncertainty that is driving distributors, i.e., in Vita's case, department stores, willingness to keep inventories is very low. They have actually as a priority to drive down inventories because they don't know what the consumer will do.
At the same time, there are some distributors and high-profile cases. When you read Bloomberg or Financial Times, etc., you will find out that there are a few big department store chains which have apparently some financial issues. Consequently, we have also entered a mode that we are not funding some of our distributors by extending credit, and that has been effectively reducing our distribution on Waterford. As I mentioned, very positive with Moomin Arabia, but also the other Nordic brands such as Arabia and Rörstrand have grown and performed well in the quarter, and in the first half, in aggregate, Iittala has done it. That's also a good segue in terms of the Waterford topic, maybe preempting a question that might come on the line later on.
Iittala, at some point of time, a couple of years ago, was also suffering in terms of some of the relevance topics to the consumers, and there was a high-profile change of the brand identity and a bit shifting gears last year. We have seen it bears fruit. I'm confident that we have the experience to carry out changes and make a brand which maybe in the eyes of some consumers is getting irrelevant again. Vita highlights in pictures, so China Q2 +12%, and there is a new category on the water bottle side under various brands of ours which have been performing well. Also, Arabia, which has been maybe perceived historically more like a local Nordic brand, has actually gained some foothold and positive development in the Chinese market.
Of course, we are celebrating every year the Moomin Day, and now it happens to be the 80th year, and that's something we are happy to celebrate with the consumers. In terms of BA Fiskars, we've seen the tariff topic severely. As we have reported also in the Profit warning, about half of Business Area Fiskars business is coming from the U.S., and it's coming predominantly from products that are sourced from Asia. The tariff discussion has been hitting that supply clearly. At the same time, on the craft side, there is one fairly high-profile bankruptcy of one of our distributors, which has been also closing some of those distribution doors for us. With the coin having the positive side, fortunately, Germany, a big economy in Europe, we've continued a strong growth in Germany, which we think is on a sustainable basis.
For example, in Sweden, positive distribution gains have helped us to grow in the, let's say, traditional neighbor country market where we haven't been that relevant necessarily decades ago. Consequently, we've been suffering from the EBIT decrease as a mix from the low volumes and the negative tariff impacts Jussi just alluded to in the bridge of the EBIT one. In terms of the highlights, pretty much mentioned, especially proud we are now you can start to get the sixth generation Fiskars classic scissors from the stores. Even we thought that the previous generation was the best one available, but there is now an even better one available with the sixth generation. That leads, no, actually on sustainability. We have definitely not dropped the ball, and we remain committed to sustainability. We've seen a good progress in circularity and in our emission targets.
There is also the third target on the environmental side. The supplier spend by kind of from vendors who have set Science-based targets has also progressed seriously well. It might be that there can be some setbacks short term now when we are looking at rebasing some of the sourcing for the U.S. BA Fiskars business, and there will be a lag basically getting back until we, or backwards, until we get back to the current level. That can happen, but that wouldn't definitely in any way indicate that we have kind of lost the focus on sustainability. On the social side, we have a zero harm goal, and that's any accident is too much. The absolute number is not very high. The number is marginally up from last quarter and last year, but each and every should be avoidable.
On the relative level towards peers, I don't think we are that bad at all. Our Inclusion experience is gradually approaching. We're at 77 versus a global benchmark of 80. This is not that far, and the 80 benchmark refers to the top 10% of global high-performing companies in terms of inclusion. That takes us to the tariff topic back and guidance. Jussi, please.
Thank you, Jyri. Tariff as such, which has taken a major part of the management timeline in the past few months. When it comes, just reminding what the U.S. represents us. The U.S. is 30% of the whole Fiskars Group net sales, but when we are talking about Fiskars Business Area, Fiskars brand, it's 50% of Fiskars brand net sales and Fiskars BA net sales. Focusing here now on direct impact because those are measurable, those we can measure at high confidence, but also indirect impacts, particularly on retailer demand and inventory behavior, have materialized now more rapidly and negatively than previously anticipated.
I already mentioned that what we saw when it comes to our Sell-out numbers in the U.S.A., if it's Fiskars brand, the first four months, especially the first three months, a pretty solid development there, then somewhat stabilized in April, but it hit hard in May and June, both months being down roughly 15% to 20% there. That was the impact that came and also triggered the Profit warning we gave a month ago. When it comes to direct impacts there, we still expect that we can largely mitigate the adverse impacts there, and also on the next slide, how we have succeeded already partially to do it in Q2. It's just timing difference what we have. The actions put in place will have an impact more on the second half, whilst the immediate impact already now in our Q2 numbers.
We continue prioritizing our market share, so the big customers, especially in the U.S.A., is the priority there. We are ready to prioritize that one, as well as the cash flow, which means that high focus is on inventories when it comes to this business. When I said that we have succeeded to partially mitigate it, I start first here on the right, where we have Fiskars BA EBIT bridge now for Q2. Even though we came down this roughly EUR 8 million there, you can see that tariff impact as such is one big item there, of course, on top of the volumes. This underlying Gross margin improvement, mainly driven by pricing here, was able to offset already part of the impact in Q2. On the left, we have the same for Vita BA.
Focusing on this tariff impact, you can see that that's a minor driver of this EBIT drop we have in Vita, more coming from the items Jyri already explained. On tariff, on guidance based on the current visibility on the tariffs, we remain with our newly updated guidance, i.e. Full year Comparable EBIT will be in the range of EUR 90 to EUR 110 million. When it comes to tariffs, the situation is highly dynamic. In Fiskars, the actions are in place or will be in place now supporting our second half, and that's behind this guidance. I would like to highlight that this is very tactical topics at the moment. We go, if not on a daily basis, on a weekly basis through the plans we have in place to mitigate the impacts. That's very shortly about guidance and tariffs, and now for the final key takeaways, Jyri.
Thank you, Jussi. Half of our transformation levers, which I have to remind were set in 2021 for the strategy period up to 2025, are working and half of them are not working. Not everything is doom and gloom, even though some of the numbers would indicate that. Guidance, which was updated about a month ago, or a bit more than a month ago, and reiterated now. Of course, we are living, as we say in the guidance, visibility is limited. We are living now mid-July. We already at this stage have some view how July will evolve, especially on the distribution business with the Direct-to-consumer. We don't know whether it's raining or sunny next weekend and whether people will come to the shops. There is nothing that would have come to our attention which would be contrary to the plans that support our guidance.
That is keeping us confident in terms of things in the pipeline, older programs that we have carried out, which will also have a favorable impact on the cost side, etc., in the second half of the year. Jussi actually here the other day calculated for me over the last five years, we have in four out of five, succeeded to do an H2 which was strong enough to be true to our guidance. Knowing that the platforms and bases have been improved continuously with many efforts, that gives us the confidence to reiterate the guidance which was issued on the 12th of June.
Thank you, Jyri and Jussi. We now have time for your questions. We already have some questions here in the chat, but do keep them coming as well. Let's first take questions through the phone line. Let's see if we have any questions through the phone.
If you wish to ask a question, please dial pound key five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial pound key six on your telephone keypad. The next question comes from Maria Wikström from SEB. Please go ahead.
Yes, hello, this is Maria Wikström from SEB. Can you hear me?
Yep, yes.
Yes, perfect. Firstly, I wanted to come back to the full year guidance, given that you are currently EUR 40 million short of last year, which would, if we would assume a flat H2, would leave you to a EUR 96 million. I think you mentioned earlier that these tariff adjustments will be more towards the year end. I would also be happy to hear more about the Waterford issues because typically, if you're going to make an investment in the brand, it will take a bit more time to actually show the concrete on the top line as well as the bottom line. If you could give a little bit more color, like what makes you so confident that you will end up in the range and have July orders from your distributors being more on a normalized level, which makes you confident that you could reach the full year guidance?
If I start, please, first in terms of the tariff topics, obviously the Fiskars BA, especially in the U.S., has two main seasons. One is in the early of the year, the guidance season, and now we are soon through the back-to-school season, which are kind of the big seasons. At the same time, the tariff situation is definitely a fluid one. Our teams have done plan A, B, C, and D, depending a bit on where the tariff landscape will land. We have been working really 24/7 with the teams locally and our sourcing teams to set up that we have structures for quite many alternatives in terms of that play or game that is currently happening in the global trade and tariff markets.
First of all, the existence of all of these plans is giving, on the one hand, the confidence that once the situation settles, we have a plan. It's a destroyer, which are many, many of them with those plans. That's one side. As I commented, nothing has come to our attention by this morning when we issued the interim or half-year report that would be contrary to the plans that we have currently for the second half with respect to the distributors, ordering patterns, etc. We don't comment those deeper as any mid-quarter type of statements are not typically issued by us.
In terms of the Waterford topic, as you said, yes, there are certain things which will take longer, but then again, this issue around the Process industry logic of a glass factory and the fact that we've been now on the lowest volume quarter, which has been hit further than the hit has been really like taking the bigger ax from the Fiskars assortment and hitting your leg that has been hitting our income statement. Jussi, if you want to...
Yeah, exactly. Like you said, what also needs to remember is the different dynamics what we have in the first and second half here. The first half, predominantly Fiskars BA business, and now we are entering into Vita here. When it comes to Fiskars BA plans for the second half to deliver the targets what we have set for the business for full year, the good thing is that it's very much based on the actions already in place or are getting in place as we speak. We are not betting on any top line growth type of topics which are not fully in our hands. I'm pretty confident with that plan what the team has executed or are executing there in Fiskars BA. In Vita, as I said, now we are entering the Vita era there, and we are typically having growth and margin improvement in the second half.
That's also something giving us confidence to deliver the guidance what we have.
Okay, perfect. Thank you. Q2 showed a nice growth in China. Can you, I mean, split the growth between the brands and how much of the growth is coming from these new products like water bottles that you introduced in the market? Do you think this kind of growth in China is sustainable also for the second half?
Yeah. Maria, you might remember when we started the year, Q1 was down, if I'm correct, 7%, and now we were catching it up. On a year-to-date basis, we are up 4% there for China. At the same time, we see that our Danish brands, so the Georg Jensen and Royal Copenhagen, have been also growing. China is contributing that growth. What are the categories which are driving the growth that we haven't disclosed and how sustainable the growth is? That's also partially relating to market, but the fundamentals we have in place when it comes to distribution expansion, when it comes to category expansions we have, they are driving the growth. At least from our side, I see that fundamentals we have in place to more sustainable growth, but of course the overall demand is the one which ultimately proves the case.
Maybe to fill in, and as you know, I've been now in this role for a bit more than two months, but I spent the last nine years in the Board of the company. We have historically been maybe somewhat shy in terms of category expansion. Now we have so many proofs in so many puddings that our brands can cover and carry on on certain category expansions. That's of course very pleasant to see that whether it's a Wedgwood or Arabia kind of patterned water bottle, for example, if it's fitting well with some nice handbags and so forth to people's picture. I think we are currently not any more shy in terms of using that as one of the growth levers and growing our business.
Yes, thank you. I think I don't have further questions at this point. Thank you very much for this and wish you a very nice summer holiday when you get there.
Thank you, Maria.
Thank you.
The next question comes from Kalle Rythkönen from Danske Bank. Please go ahead.
Hello, hello, this is Kalle from Danske Bank. I have a few questions. Maybe we'll take them one by one. First, coming back to the guidance or the lowered guidance. You lowered the guidance in mid-June. Did you already then know that Vita and Waterford is challenging? Did the kind of challenges with Waterford come late in June? What was the timing of all of this?
Yeah, maybe I start and then Jyri, please jump in. As I said, how we see these first six months this year, when we said that this was very much U.S.-driven. The first three months, strong, solid growth in the U.S., stabilized in April, and then hit hard in May and June, which triggered this revised guidance in mid-June. That was the background for this one. What we have seen particularly throughout the year is the challenge in Vita wholesale model in the U.S. It has nothing to do with tariffs specifically, but we have seen it. Bearing in mind that the U.S. is roughly 10% of total Vita, it has not been so significant impact there at the beginning of the year. Now when we are entering this low volume season, everything counts. Therefore, it probably came true slightly bigger than actually we originally thought.
We run a monthly forecasting process in connection with the monthly closings. All of our businesses prepare forecasts. It was after the May closing, the one which was then hitting the red button and triggered this. The U.S. crystal volumes, i.e. Waterford volumes, impact effectively two of our production sites in Europe. Those effects, kind of the whiplash, come slightly delayed. As Jussi Siitonen said, on June 12th, the whole magnitude of that whiplash was not exactly identified, but the full-year forecast, which in the case of Vita, we need to remember that most of the EBIT comes from the last quarter. This is an off-season that was then realized now with the full extent in the June closing.
Thank you. For Vita, is it true that June was the weakest or the worst quarter for Vita in terms of EBIT? Or was it May?
You mean what was the month? As I said, all these kind of things were accelerating towards the end of the quarter. I'm not going to specify which specific month it was, but towards the end of the quarter, these things became more visible.
Okay, that's clear. I was wondering about the, I mean, you mentioned the, or actually discussed quite a lot, the tariffs and the actions that you have done to mitigate these direct impacts of the tariffs. If it, I mean, what sort of actions have you done? Is it only about raising prices to your customers or what have you done? I was just wondering that do you already have the prices for the second half agreed with your customers or, you know, are you 100% sure that the price increases will go through and so on? Can you open up more of the kind of the concrete actions on these mitigating actions?
Now specifically talking about Fiskars second half here. When it comes to those mitigation actions, as you saw in Q2, we got some uplift on the underlying Gross margin through pricing. The good thing is that the plans in the second half, especially the ones which are pricing related, are already in the market. They are already in there and they start impacting now in the second half. Therefore, this pricing specific part, we are pretty confident that will materialize now in the second half. Our own actions when it comes to sourcing, when it comes to how we are running our own factories, how we are then further, let's say, right size our investments on OpEx base and the likes, those are the things we have in place.
When I mentioned it, OpEx right sizing, you might remember that when we started the year, we said that this is the year we are, I would say, heavily invest in demand creation. In our terms, it means that actually we had plans to significantly increase marketing spend here to promote those new categories that Fiskars will further launch later this year. Of course, now we need to stabilize some of those investments. I'm not saying that we put all the investment on hold, but we have somewhat stabilized them to balance the short term and mid term.
Okay, that's helpful. Lastly, on my part, I was wondering about Waterford, the manufacturing capacity, and you explained it quite well that it's a different type of process or manufacturing process. I was just wondering what can you do to adjust this, either manufacturing capacity or the way you produce? How can you increase the flexibility in Waterford? I'm sure that there will be hiccups in the markets in the coming years as well. I was just wondering what can you do about this manufacturing? Here I'm not talking about the, I mean, I'm more looking at the long term rather than the next couple of quarters.
That's very much now in the works. I have personally spent in my prior career a quarter of a century in a Process industry logic operated industry where you either are on an on or off modus. It's a bit similar like a pulp mill or an oil refinery that the capacity utilization, if it goes low, it's a miserable business, and if it's high, it's a great business. This is now really, really the task for our teams to find a way. There are many, many kinds of ideas, but too early to go into those details, really to make sure that we have a setup that's fit for not only H2's demand and not only 2026 demand, but a longer term solution in here. That's something we hopefully can be more transparent in our Q3 release.
Okay, fair enough. Thank you. That's all for me as of now. Thank you.
Thanks, Kalle.
The next question comes from Joni Sandvall from Nordea. Please go ahead.
Yeah, thanks, Jyri and Jussi. It's Joni from Nordea. Maybe a couple of questions also left for me. Maybe still coming back on this tariff issue. Does the market condition actually allow these mitigation actions to be implemented fully? I mean, you are speaking about pricing adjustment and productivity increases, but how do you actually combine with defending market shares and cash flows?
When defending market sale, of course, we call it true, or I would say prioritizing market sale rather than defending. Prioritizing market sale there, it's category and customer by customer specific topics what we have on the table. As said, we see that it pays back short term to be mindful and commercially agile with those topics to secure the long term. Therefore, we definitely prefer to have this long term good partnerships there with the big customers. I'm talking about U.S. customers in this specific topic. Those price increases what we have implemented, as said there, we have been very mindful that the challenge what we have with the tariffs is not only to be mitigated by price increases, but also our own actions, which of course are then easier to implement and faster to implement. It's a balance of both.
So far, what we have seen, those price increases, what we have introduced, implemented already, as you saw in our Q2, underlying Gross margin then Fiskars BA, those we are confident that they will materialize.
To add to that, in most of our key categories, the competition comes from similar geographies as our products. There are no alternatives which would be immune to the tariff situation, which leads to a clearly higher acceptance rate of price adjustments in the marketplace.
Okay, that's clear. Maybe also one longer term question beyond the 2025. I mean, quite a lot of speaking now about the wholesale. What's your view of your current distributor network and what can be done here to improve the situation? Do you need some changes maybe in the operating model, especially in the U.S.?
I think we will guide 2026 in February 2026, and then the more strategic topics in a bit different context. It's clearly identified. Of course, the first and best cure is always to remain relevant to the consumers. As long as the distributors are live and kicking, so to speak, they want to take our products if we are relevant to the consumers. If there is a pull that we need to make sure that we are creating, these types of events, as we mentioned, like in the case of Fiskars U.S., when one of our distributors went bankrupt and doors were closed, those are always some type of points of discontinuance. We need to watch out in that area that we remain not only relevant to the consumer, but also accessible to the consumer. That's the key.
Yeah. Joni, the model actually, what we have and Fiskars BA leadership has put in place, where it's a combination of new innovations, new categories there. Later this year, we are coming out with many times more new categories, which is versus our historical pattern there. That's combined with investment in demand creation. We see that the fundamentals, at least on our side, are in place to continue growing wholesale channel in the U.S.
Okay, that's clear. All from me. Thanks.
The next question comes from Maria Wikström from SEB. Please go ahead. Maria Wikström, SEB, your line is now unmuted. Please go ahead.
Hi, this is Maria again. I had one follow-up question. I think you touched upon the subject with Joni's question as well, relating to the distribution in the U.S. and especially for the Vita categories and saying that, I mean, some of the distributors are having a tough time. Is this isolated to the Vita segment and more maybe, I mean, to the brick and mortar retail compared to the e-commerce? Or do you see it broadly across, I mean, across retailers in the U.S.?
Answering your question in a very short way, yes, it is focused on the brick and mortar and focused on the Vita distributors where actually e-com has taken more of the market. As we have seen, those who follow some of the bigger department store chains in the U.S., you have seen over the last years how many hundreds or thousands of doors they've been closing and shrinking. That's not because of poor demand to the Fiskars Vita products, but overall traffic getting kind of online.
Can you then remind me on the e-com strategy, I mean, for what you have for Vita in the U.S.? Is it just through the partners, or would there be a possibility also to enter or increase the own distribution in the e-com site, I mean, for Vita in the U.S.?
The current, what we have, as said, half of Vita business is not into consumer and this half, roughly one third is e-commerce. What we see is that e-commerce growth, profitable growth in e-commerce is one of those key drivers what we have in Vita. How it's specific in the U.S., that’s I would leave it until we have a clear new Vita strategy under the new leadership there in place.
Yes, thank you very much. I have no further questions.
There are no more questions at this time, so I hand the conference back to the speakers.
All right, thank you. We do have some questions also in the chats. Perhaps we start with some Vita topics, and this has been touched slightly, but can you please elaborate further? Why did Vita's Comparable EBIT decline by over EUR 9 million, even though comparable sales declined only by around 3%? Why did Vita's comparable Gross margin decline by over 4 percentage points? Perhaps, Jyri, if you start and Jussi.
Okay, I think Jyri, you partially answered already.
I addressed that well, but there were many numbers and %.
When we are talking about a season where we have low volumes and when we do have own manufacturing there, which we keep up and running due to the nature of the manufacturing setup we have, that hit hard. Of course, on Gross margin through negative production variances and the likes, that's simply the reason.
All right. Maybe continuing on that, on Vita's GM, is there any meaningful difference in H1 versus H2?
H2, of course, having high volumes there, having higher Direct-to-consumer volumes also in the second half, are sweetening the margin mix and therefore coming from that perspective. When we talk about sales Gross margin, either channels where the Gross margin are coming in, they are coming now from higher Gross margin versus the first half because of higher volumes.
Okay, great. Thank you. Perhaps moving to U.S. topics. Given the sharp drop in sales in the U.S. in May, June, how is the beginning of Q3 looking? Perhaps, Jyri.
The only comment I made, and that will be the only comment I will make on the current trading, is that nothing has come to our attention. So far, being in the mid of July, that would be contradicting our plans for H2, which is of course the plans that are compatible with our guidance.
Thank you. Perhaps some more specific financial questions on one-offs. First, is there still some one-off costs expected for H2 from announced cost cutting measures? Secondly, why was there a one-off from the old watering business divestment in this quarter?
If I start first, this U.S. watering business there, we had positive one-offs there, as you probably have seen in the notes. The background for that is that when we sold the business in very early 2022, nothing regarding the transaction as such, but we had a long-term service agreement in place for the buyer. Therefore, now they succeeded to finalize the deal we have regarding these service-related topics we had. We had written down some of those receipts earlier, recorded that as an item affecting comparability. Now this reversal of write-down was also recorded as items affecting comparability, but that's a positive side. When it comes to these longer-term items affecting comparability, HQ level programs have been closed already last year. I think we reported it was Q3 or Q4 that those big programs are over. We have some BA specific programs going on.
You might remember that we announced this EUR 10 million savings plan in Vita earlier this year and the likes. There we have some tails still left, which will be recorded as non-recurring items as communicated earlier.
Thank you. Can you discuss a bit more on your leverage in relation to the target level? Any plans regarding more rapid deleveraging?
Yeah, as I mentioned, we finished Q2 at a net debt/EBITDA 3.16, which admittedly is much more than our long-term target of 2.5 there. Typically, I have said already, the second half is a stronger cash flow season for us versus the first half. We do have plans regarding this manufacturing adjustment, what Jyri also mentioned there, to take down the inventories to promote our second half cash flow. Following the historical pattern, we are typically coming down in our net debt/EBITDA towards the year end, what's then the ultimate level at the end of December that I can comment yet.
Okay, great. More for Jussi. In H1, financial items increased significantly. Could you elaborate on the key drivers behind this increase, particularly the impact of foreign exchange differences and other financial expenses? Will this trend continue in H2?
I tried to provide some high-level reply here because it's also quite technical. Overall, our first half financial items net was EUR 21 million. Last year, they were EUR 12 million plus. There's an increase of EUR 9 million in the first half. If you take a look at our cash interest there, actually cash interest is down versus last year. EUR 21 million on P&L, EUR 5 million on cash flow. You can see that the difference there is very much coming from valuation items, the biggest one being FX there. We have hedged FX, U.S. dollar being the biggest currency we have. You might remember that we are a net buyer of U.S. dollar, and we have hedged that now at a level of 70%. However, we are not in hedge accounting, and therefore all these valuation differences are through our P&L on a monthly basis. That's the main reason there.
When it comes to true interest expenses there, they are pretty much the same level with last year.
Thank you. Just one more question to go. If you have any more questions, now is your chance to type them in. Perhaps we have already touched on this topic, but could you provide more detail on the timeline, cost implications, and expected margin impact of your sourcing rebasing efforts regarding the U.S. tariff situation?
As I indicated earlier, we have multiple alternatives, a bit depending where the tariff letters land on different capitals, typically in Asia or sometimes in other geographies. From that perspective, to quantify these topics is rather difficult. It is clear that, as I indicated also earlier, this is something impacting the entire market, not only Fiskars, but all of our competitors, the situation, which then will be leading to price adjustments if that is relevant, depending on how that landscape kind of in the end settles down. There are a good number of plans, and let's now keep fingers crossed that there will be some kind of a peace and calm that we can start executing those plans.
Great. Thank you. We don't have any further questions. With that, I thank you all for listening in and participating, and we wish you a good summer day.
Thank you very much for joining.
Thank you.