Good afternoon, and welcome to KONE's Q4 and full year 2019 results presentation. My name is Sanna Kaje and I'm the head of investor relations. Usual, I have here with me our President and CEO, Henrik Ehrnrooth, and CFO, Ilkka Hara. Henrik.
Thank you, Sanna. Also a warm welcome on my behalf. I'm very happy to be able to present again good progress for KONE during the year 2019. If you look at how our year finished last year in Q4, we had a continued good growth in all regions and all businesses. With a great sales growth that we had in the beginning of the year continued, that I'm very happy about. Also, we had clear profitable growth. Our adjusted EBIT margin improved clearly now again in Q4. We also had a very important milestone in that we launched a really groundbreaking new era, I would say, in our industry with the launch of our DX Class elevators.
A final highlight is that our board of directors have today made a proposal to the annual general meeting that for last year, we would pay a dividend of EUR 1.70 per Class B share. As usual, I'll start with the key financial figures, some highlights for the fourth quarter and last year, as well as the market outlook. I will hand over to Ilkka Hara to dive a little deeper into our financial performance. Finally, I'll talk about the outlook for this year. Let's start with Q4. We had solid sales growth, and our margins improved. Our orders received were a solid EUR 2 billion, growth of 2.6% or 0.7% in comparable currency. Our order book is also strong at over EUR 8 billion, about flat year-over-year.
Our sales reached EUR 2.685 billion, growth of 9.9%, or if you look at comparable currency, 7.9%. I would again say that if you look at the economic environment, I believe that this is a good growth. Operating income grew by almost 22% to EUR 356 million, and our key financial metric, our adjusted EBIT, grew by 15% to EUR 367.5 million. Also, the margin improved from 13.1% to 13.7%. A clear profitable growth now in the fourth quarter. In the beginning of the year, we have had very strong cash flow, and that's continued also at the end of the year. Very strong cash conversion, EUR 386 million in total, good growth year-over-year.
One quarter is always a very short period of time, and now we have a full year to look at our progress, and we can see that we have made progress during the year. Our orders received grew nicely to EUR 8.4 billion, growth of 5.9% in comparable currencies. Again, I believe if you look at the environment overall in the world, this is a good growth. Our sales were just short of EUR 10 billion, growth of 10% for comparable currencies, a very strong 8.2%. Operating income reached EUR 1,192 million, and the adjusted EBIT grew by 11.3% to EUR 1,237 million. The margin improved slightly from 12.3% to 12.4%.
As I think all remember, our margin in the first half of the year did decline slightly, but now in the second half of the year, made clear improvement. Overall, a pretty good outcome, I would say. Cash flow, a very strong EUR 1.5 billion. Our earnings per share, EUR 1.8 compared to EUR 0.63 the year before. You all know that our development activity at KONE during the past years has been very active. We've been executing on our Winning with Customers strategy. We've been executing on our Accelerate program. I would say that I'm very happy about the commitment, motivation, and forward-looking drive of KONE's employees. We can see that in a period of change, they have continued to focus on our customers.
We have continued to focus on looking forward and driving a positive change, that I'm very pleased about. I think all of our employees have done, again, a great job to take the company forward. That I'm very happy about. A few highlights for 2019. We can see that the focus on delivering value to our customers and investing in differentiation is delivering results. We can very concretely see this from the fact that the average value of our service contracts has now, in the past couple of years, turned to growth from actually a slight decline in a for a very long period of time before that. We can see that the value we're delivering to our customers is improving. The same thing is also happening now in our new equipment business.
It's all about the service mindset, it's about the new services and solutions, and it's our reputation as a reliable partner. That is absolutely critical. When we look at feedback from our customers, the fact that we are seen as a reliable and reputable partner is very important to our customers. Important highlight also now in the last quarter was the opening of our new factory in Chennai. That really gives us great opportunities to continue our strong progress in India. If you look at India over longer term, we can see that that has really the best opportunities from a urbanization perspective, and therefore this new factory, which is really world-class, is enabling strong development and strong growth for the future for us.
The final highlight I wanted to bring up is that we know that KONE, we have had a strong focus on sustainability. That has been one of our five strategic targets already for many, many years. We know that we have the most energy efficient elevators in the market, which of course, helps our customers reduce their energy consumption. I'm also very pleased that we have, again, got very strong recognition for our work towards sustainability. As the only company in our industry, we have a CDP A rating for climate change. No other company in our industry is on the CDP A list. Also, Corporate Knights every year publishes their lists of world's 100 most sustainable companies. Again, as the only company in our industry, we are on that list, at number 32. Again, these are external recognitions.
While at KONE, we always look very pragmatically at what we do. Of course, external recognitions like this gives us, again, motivation to continue our work and continue to be a leader in sustainability. A few business metrics for last year. In total, last year, we booked orders for 173,000 new elevators and escalators, and we could see that the average value, as I mentioned, grew a bit. Our maintenance base increased by 5%, and we had higher growth in monetary value. Our total service business grew at 7%. Continued good growth overall. Perhaps the most exciting development though during the fourth quarter was the launch of our DX Class elevators. It is a totally new era for elevators in our industry.
It's a new era because it's a solution that is upgradable throughout the life cycle of a building through software. What is special with these elevators? These are the first elevators in the industry that comes with connectivity built in. You can say, "Why is that special?" It's special because we can. Once you have a DX Class elevator, when our customers' needs change or we come out with a new service, our customers can automatically start subscribing for this new service. We can activate it remotely through our digital platform. We are talking on both KONE services as well as third-party services that can be activated for our customers. For example, our 24/7 Connected Services, we can now automatically activate when our customers want to take them into use, but we can also take into use third-party services.
We have some examples, such as a company called BlindSquare, provides services for visually impaired people, how they can navigate through buildings, or we can activate services for robotics delivery companies in buildings can, via APIs, move through the building. These are just some examples. As new services come or our customers' needs change, we can bring new services online. These elevators also bring a totally new user experience that's customizable. It's multi-sensory, sensory through design, through life. Actually, we can even change the moods during the day or before the season of the building or whatever our customers want to have. We also have a lot of smart materials, anti-stain, anti-scratch. Of course now very topical antibacterial surface materials with a whole new design and lighting selection.
First of all, also these are something that we can be a much better partner for smarter buildings. The planning tools, really next generation, makes it much easier for architects, planners, how they can utilize KONE's elevators in their buildings. Also we can support smarter project and project management, as well as better connectivity into smart building systems. It's not only a new product, it's a whole new system that we are bringing to our customers that we can keep modern throughout the life cycle, even when needs and requirements for our customers change. Again, delivering on our promise to digital solutions to bring outcomes that meets the individual needs of our customers. Again, a big step in that direction.
Because of the good development we have had, and we can see the solid outlook we have for the future, our board of directors has proposed to increase our dividend to EUR 1.07 per share. That continues our strong dividend payout, now 94% earnings from overall earnings per share, and it's equivalent to a dividend yield of 2.9% if we compare it to the share price at the end of the year. That is KONE's development and some of our highlights. We will then talk shortly about the markets. New customer markets in the last quarter grew slightly. North America, stable at a good level. Europe, Middle East, and Africa, a lot of variation within the market, but overall slight growth.
Asia Pacific, also a lot of variation between the market, but growth driven by China and some markets in Southeast Asia. India now pretty stable, but overall slight growth. In the service markets, very much the same trends we've seen before. North America growing both in maintenance and modernization slightly. Exactly the same trends in Europe, Middle East, and Africa. In services, Asia Pacific continues to be a very strong market for growth in both maintenance and particularly modernization. There we can see that Chinese modernization markets are really starting to pick up in a very nice way. What about China? Chinese property markets in the fourth quarter in units ordered, they were slightly up year-over-year.
Also we have seen now a more stable pricing environment during fourth quarter, but largely during last year, of course, after many years of very tight pricing environment there. Overall, government has continued to support the economic activity through the infrastructure market that we know. Therefore, metros, railway lines have been very active and of course the markets in those segments for us. However, there continues to be restrictions in virtually all of the 100 largest cities. We can see that the reason for these restrictions is to make sure that markets stay stable and don't grow too fast. The construction activity at a good level and also, what has helped is the liquidity situation for large developers have clearly improved towards the end of the year.
You may remember at the beginning of the year, that was clearly a challenge to growth for developers, but we've seen an easing of liquidity and also better access to bond market for many of the large developers. Real estate investments up about 7.3% to December last year. While residential sales volumes are pretty flat, we could see that new starts up 8.3%, which of course bodes well for the future. New home prices up about in the 70 largest cities, about 6.8% in December. We can see that the government policy of keeping a moderate growth in sales prices has been quite successful again. The feature that we've talked a lot about is consolidation amongst the top property developers. That continues.
We can see that the top 100 developers, they already represent roughly 50% of all construction market by area. It's starting to approach three-quarters in terms of value. Really strong, the consolidation. I don't think, I know we are in a pretty good position here. That is about KONE's performance in summary. Some of our highlights in our markets. With that, I'd like to hand over to Ilkka, to dive a bit deeper into our financial performance.
Very good. Thank you, Henrik. Also warm welcome on my behalf to this, fourth quarter results announcement webcast.
I'll go through our financials more in detail, starting with orders received, where we see, I think, all of our financials, actually the positive development continuing in the fourth quarter of the year. Orders received reached EUR 1.988 billion, which represents 2.6% growth in the quarter. As total for the year, 7.7% growth. We continued to see clear growth in the volume business. In the major project business, there was less growth in the fourth quarter. There is always fluctuations in the major project side. Overall, on a comparable currency basis, our orders are received grew 0.7% in the quarter. If we look at the large Chinese market, orders in units were slightly down.
If we look at value, we saw clear growth in our orders received from a monetary value perspective. Both pricing contributed positively as well as mix to that development. Good development also in the Chinese market. We've been focused on the pricing and that's visible also in our development there. When it comes to pricing, we continued to see in the fourth quarter the margin of our orders received improving slightly. We continued to see the pricing work that we've been doing contributing positively also to our orders received margin. Good development there. If you look at sales, our sales for the quarter reached EUR 2,685 million, up 9.9% compared to last year. For the full year, that represents 10% growth for the sales.
We've continued to see strong sales growth in all businesses, growth in comparable currencies was 7.9% for the quarter. If you look at from a geographical perspective, the strongest growth in the quarter was in Americas at 12.7%. EMEA grew 8%, Asia Pacific grew 5.4%. The China growth was clearly higher than that, rest of the Asia Pacific grew less. From a business perspective, modernization grew the fastest, 9.5% growth in our modernization business. New equipment grew at 8.7%. If we look at the maintenance business, we continued to see good growth at 6% for the quarter. Looking at our adjusted EBIT, where we continued to see strong profits and profitable growth for the business.
Our adjusted EBIT reached EUR 367 million, which is up 15% compared to last year's fourth quarter. Also more importantly, we continue to see our EBIT, adjusted EBIT margin continuing to improve, reaching 13.7%. 60 basis point improvement compared to last year as we saw also in the third quarter. Continued good performance there. Growth had a positive contribution to our profits, but also as said, profitability improved and currencies had an EUR 8 million impact to our profits. We look at the Accelerate program, the cost related to program restructuring costs were EUR 11 million in fourth quarter. If we look at the whole year, now that we're at the end of 2019, we saw more than EUR 50 million of savings from the Accelerate program.
Not only are we seeing out of the three targets being able to be more customer-centric, improving the speed of rolling out our new service and solutions, but also the efficiency is coming through as we expected now that we're in the last year of the program for that. Lastly, cash flow. Maybe to me, this is the highlight of our results for 2019. Our cash flow reached EUR 1,550 million, and our cash conversion continued to be strong throughout the year. Networking capital contributed positively, and we continued to see the strong development in our advanced research fees as well as progress payments from our customers. It's good to note that IFRS 16 accounting standard had a positive impact of EUR 119 million to our cash flow.
Regardless of that, the development was strong in 2019, and that continued in the fourth quarter as well. With that, I'll hand over back to Henrik to go through market and business outlook for 2020.
Thank you, Ilkka. That's of course about history. Now it's about looking forward, and that's what we like to do. 2019 is now in the bag, and now it's about how we deliver another strong year for KONE in the year 2020. Let's start with the markets. We expect the new equipment markets will be relatively stable or grow slightly in 2020. However, the coronavirus outbreak creates a clear uncertainty to this outlook. In China, we expect the markets to be relatively stable or grow slightly. Of course, this is the market where we have the most uncertainty because of the virus outbreak.
For the rest of Asia Pacific, we expect the markets to grow slightly, India return to growth, and a growth in Southeast Asia. New equipment markets in North America, Europe, Middle East, and Africa are expected to be rather stable but at a good level. In maintenance, very much same trends we've seen so far, growth in all markets, slight growth in Europe and North America, and a good growth in Asia Pacific. In modernization, same thing here, slight growth in North America, Europe, Middle East, and Africa, but strong growth in Asia Pacific to continue. That's about the markets. Then our outlook, we expect our sales to grow by 0%-6% in comparable currencies compared to 2009. We expect our EBIT to be in the range of EUR 1.25 billion-EUR 1.4 billion.
We expect currencies to remain about the same level where we are today. If that happens, we could have positive impact of maybe EUR 15-ish million . We continue to have many drivers that are boosting our results, such as the improved margin of our orders received that we had in 2019. It's the fact that our service business continued to develop nicely and grow, and also the Accelerate program continues to contribute. However, there are also, as always, some matters that are burdening our results, such as labor and subcontracting cost increases, both in Europe and in Asia, but partly also North America. Also the fact that we are constantly investing more in our capability to sell and deliver new digital services and solutions, but at whole how we're building up that capability and systems within KONE.
That's of course a positive investment in my view because we can see a very good payback for that. What's burdening our results is the outbreak of the coronavirus. What do we know about the coronavirus and the impact for KONE? First of all, we have two principal objectives at KONE when it comes to dealing with this situation. First, naturally, the health and welfare of our employees. We have about 20,000 employees in China, so that is our first priority. Clearly also a priority to make sure that we can continue to serve our customers in this situation. We have a lot of hospitals and other similar buildings that we are servicing, and of course critical that they continue to work.
We are of course giving instructions, helping our people locally, how to deal with this to stay healthy and safe. If we look at the impact that is still unclear, but we already know now that there will be an impact on our business in the first quarter of the year. For example, in Kunshan and Nanjing, where we have our two factories in China, we know that in those cities and those areas, that the Chinese New Year holiday have been extended by one week. We had planned to reopen our production on the 31st of January following the Chinese New Year break.
We know in those areas, now holiday has been extended by one week, and the earliest we can start is on the eighth or ninth of February. So we are losing at least one week of output. We also don't know exactly yet when our customers' installation sites will reopen. If this is the full impact, that it's a week delay, we believe that there will be an impact in the first quarter, but we can probably recuperate much of that rest of the year. However, the situation develops very rapidly, so we don't know what the impact will be eventually and how customer sites will reopen and so forth. This is what we know at the moment.
We're of course dealing with the situation and making sure that we can serve our customers and support our people there. In summary, our strategy execution is very well on track. We can see from our development that our competitiveness is strong. We can see the value per service contract, the value and average price for new equipment is improving. That is a message from our customers that we're delivering value to them, that I'm very happy about. We expect to continue our profitable growth in 2020. That is what our outlook says, and that we very strongly believe in. We will continue to invest in renewing ourselves to constantly be able to deliver better and better outcomes to our customers to drive even further differentiation.
With that, I'm very happy to open the lines for questions.
Yes. Let's start taking questions from the telephone line. Operator, please.
Thank you. Ladies and gentlemen, if you would like to ask a question on today's call, please signal by pressing star one on your telephone keypad. If you are using a VoIP phone, you might have to enable touch tone signals pressing Send DTMF button on your device before dialing star one. Once again, star one to ask a question. We'll take our first question from Guillermo Peigneux Lojo of UBS. Please go ahead. Gil, your line is now open. If you're using a mute button, please depress it.
Can you hear me?
Yes, go ahead.
I was saying that sorry to hear about the impact from the coronavirus in China. I wish everyone is safe and, you know, that no one is impacted by this corona anywhere. Anyway, I go into the questions that I had. It relates most to pricing, and it relates to, you know, tender activity at the moment in the market. We've been hearing that some local players are starting now to become a bit more aggressive on pricing, despite the fact that in the past, you know, Western brands probably were more price leaders within the market. Is that something that should be concerning for the Chinese market in 2020? I.E., pricing becoming as the market slows down, pricing becoming a bit tougher as we go forward?
You know, I cannot predict how pricing will be going forward, and we usually, we don't comment on pricing going forward. I can talk about what's happened historically. It, as always, there are different strategies between different players and we all have different phases. I wouldn't say that there's been a marked difference. Clearly always someone will have more growth ambitions than others, as we also do, of course, have growth ambitions in the market. What we've experienced now over the past year is that pricing has stabilized. And I believe that the reason for that is that many of the players in China, actually margins start to be quite low for many players, and that usually gives a floor.
We continue to have good margins, given our competitiveness in the market. I'm not expecting, at least in short term, any major difference, and we haven't seen any significant changes. Maybe there's been some individual companies have grown very fast. That's of course, if you grow fast, there are many reasons for that.
Thank you. With regards to the Southern EPM aftermarket operations, would you also comment on the competitive landscape there? Especially I think in the context of the new innovation and software launches, would you say that this prevents competition entering into the elevator market to the extent that it was in the past?
I would say that we have, of course, we continue to have strong competition in the elevator market. I think you always have innovations that come in the industry. We are, as always, driving a lot of innovation in the market. You know, as you know, you come with a new solution, you always have competitors very close by or competitors come with new solutions and, you know, you think about how do you react? How do you make something that creates even more value? I think that the competitive dynamics are definitely there. There will always be different ways for the companies to compete. I'm not seeing a big change to what we've seen so far.
All right. Thank you very much.
Thank you. We will now take our next question.
To Guillermo, to your point, I mean, what is our objective? We continue to invest in innovation. We continue to find new ways of adding value to our customers, That's where we are all the time. That is how we can continue to improve the value we deliver to our customers.
Thank you.
Thank you. We'll now take our next question from Lucie Carrier of Morgan Stanley. Please go ahead.
Hi, good afternoon, gentlemen. Thanks for taking my question. I will try to limit myself to three, and I will go one at a time. The first one was on the guidance. I understand, of course, you're ending the year with a backlog, which is, you know, about flat. When we look at, you know, the bottom end of the guidance for top line and for EBIT, it looks like basically you at the lower end, you wouldn't be expecting any margin expansion whatsoever in 2020.
Considering, you know, a better margin in the order books, considering probably less adverse effects from raw material and the FX benefit, I was wondering if you could maybe kind of quantify to some extent, you know, some of the other headwinds that you see and that pushes you maybe to kind of guide in this way.
We haven't, you know, we haven't guided margin. I mean, as I mentioned, in the end, what we do expect is to continue to grow profitably in the year, 2020. What I would say is that if you are at the lower end of the guidance and of course there is more uncertainty in the market, that's why we have a little bit broader guidance range than usual at the moment. I would say of course, you know, you have less leverage in the company than just because you always have costs that are growing anyway. I think always the more you grow, the more you get also leverage and have ability to expand margins. You know, our expectation and our target for this year clearly is to grow profitably.
Thank you very much. My second question, actually, you were alluding to that around the leverage. If I kind of look at it, you know, I was wondering if there's any structural change in either your operations, you know, the way you operate the cost structure, because the drop-through doesn't seem really to be picking up versus what I would call previous level, historical level. Even though this year you've had an absolutely remarkable organic growth and the drop-through seems actually pretty limited if you look at it on a full year basis. Is there any change around the dynamics there that explain that the leverage is now much, much lower than what it used to be, even though in period of high growth?
Ilkka, do you want to start that?
Yes. Well, maybe I start. First, we've discussed this drop-through in previous calls and meetings as well. There's always fluctuations quarter by quarter there itself, so it's not that easy in real life. If you look at the margin.
Sorry, I meant for the full year.
the development-
Sorry, I meant for the full year on the leverage, not just for the quarter.
Yes. I hear you. If you look at the development in our margins, clearly in the second half of the year, we started to see a more positive development from a margin perspective. It was more challenging in the first half. We start to see a positive impact coming through, first from a combination of pricing versus raw materials having an impact. Also we start to see more of the savings coming through. From a drop-through point of view, there's always country and business line mix, which is clouding it a bit. Clearly from a margin expansion point of view, we are going towards the right direction as such.
I think to just add on that, if you go back, Lucie, I can't remember now exactly how many quarters it is right now, a few quarters we've said that our orders received have improved, and before that they were stable, and before that they were declining. Clearly it's really what's coming through our order book now, are, you know, the first stable markets in the orders received, which has helped us and then leverage improve our margins now during the second half. You know, now what we're saying in our outlook is that what's helping our, margins in this year, of course, are the better orders received margins that we have booked, during last, particularly during the second half of last year.
Does that imply because historically, a lot of the margin momentum or the positive mix across the group was also driven by the fact that China was more above average, I would say, profitability. China was particularly strong this year from a sales standpoint. Does that suggest that from a mix standpoint, when you say there's differences in terms of country mix or business variation, that China is maybe not as favorable as what it used to be?
If I look at the past, remember the times before this, 2015, 2016, clearly we were at a higher level in pricing and that has impacted margins as well. It continues to be above the group, but not as much as it used to be in the past. That's part of the answer. Yeah. I mean, clearly, as you, as you know, Lucie, that in the past years, I mean, we continued to have good margins in China, probably slightly above group average. If we go back four years, five years, our margins were clearly higher than group average. Clearly that, those years, you know, we came down in margin as China. We competed at a good level, but we used to be at an excellent level there.
Understood. Just my last question on China, then, if I may. You know, what do you hear in terms of the conversation in the market? Because we have seen, of course, infrastructure being, you know, boosted on the back of all of the concern on trade tension. The trade tension, I wouldn't say that they have disappeared, but they have certainly stabilized with the deal. Is there a concern maybe that some of the stimulus on infrastructure and some of, I wouldn't say stimulus on the property, on residential property, but clearly we have seen some loosening of restriction in some cities. Is there a concern that now that the trade tension have stabilized, we might have a bit less of a tailwind here, you know, in terms of governmental policies?
I think we have to see how governmental policy evolves. I'm not gonna speculate what decisions they may or may not take there. I would say that the outlook we have at the moment seems that there continues to be very high activity on the infrastructure side. I believe it will be another active year in that market. Maybe not as fast growth as last year, but at least a good level. What we can see, what is the difference between now and perhaps a year ago is the overall liquidity situation for developers. It is better both from ability to issue bonds and also general market liquidity. There are a few things that are maybe better, a few things that are worse.
Overall, you know, except if there is a more prolonged impact from the coronavirus, we expect the market to be stable or could even slightly grow.
Thank you very much.
Thank you. Ladies and gentlemen, if you find that your questions have been answered, you may remove yourself from the queue by pressing star two. As a reminder, it is star one to ask your question. We'll now take our next question from Andre Kukhnin of Credit Suisse. Please go ahead.
Good afternoon. Thanks so much for taking my questions. I will go one at a time as well. Can you talk about the 0- 6 guidance first, just to understand how much is kind of the coronavirus effect in that? I don't know if you can answer by telling us what it would have been had it not broken out while you were coming up with guidance. And what is the kind of lines of thinking as the new equipment part of the business, given that maintenance and modernization pieces I think are kind of largely underwritten for the year, I dare to say. If you could maybe start talking about that'd be great.
Well, I won't speculate what guidance may or may have been in other situations. We would always give guidance based on what our business and what the environment looks like. If you look at the first quarter, as I mentioned, there will be an impact. It's a little bit too early still to estimate that exactly because, for example, we don't know exactly when customer sites will reopen. Will there be a delay to that or not? If there's only one week, then as I mentioned, it will be an impact in first quarter, not the rest of the year. If it's prolonged, it could be a longer impact. We are talking about a couple of tens of millions on the result side, the impact from here.
At EBITDA level.
Still, Andre, that number can fluctuate still a fair bit, based on the how long it will take. That's what we don't know at a very early stage.
No, no.
The impact on first quarter.
Yes.
For the full year, we've assumed that there's very little visibility for the full year. Yeah.
Right. Right. No, I appreciate that. Obviously it's extreme uncertainty and extremely sad development. It's just when we look at your business predictability in the past and look back to '09, for example, when your backlog did shrink and your orders were down double digits, the following year you generated 1% growth. I know there was a few factors there that really helped. It just seems interesting to find out what kind of underlines the lower end of your guidance range in terms of micro assumptions so that we can compare it to kind of our own.
I think the only thing which I would highlight, if you think about our sales guidance from 0%-6%, that what has been something which has been a strength in 2019, where we see very strong deliveries in China. Actually, our order book quotation has increased a bit in China. That's something where we see then strong sales in 2019. For 2020, we don't assume that that will change, but it will mean that we have less visibility than we've had in the past, which is something a bit of a change compared to the past.
Got it. Thank you. I appreciate it. The other question I had was on the comment you made on contract prices or unit prices increasing across new equipment and service globally. I wondered if you could talk more about that. In services, is this the digital services effect that is adding to it or the new KONE forward and the comment on new equipment prices or ASPs increasing is quite interesting. We kind of thought about that specifically for China, but it seems to be now a broader development. I wonder if you could give us more color on that, please.
When we look at the whole service portfolio, when you look at the, you know, average prices per service contract, of course those changes are always very, very small because we have a large portfolio behind it. I think the key message is that, you know, if you look at the history, you always had a very slight decline year-over-year because of mix and because of many, many different reasons. Now, actually, we’ve been able to turn it in the past couple of years, and I think that’s an important achievement. Why have we done that? Of course, it’s all the things you talked about. It’s making sure that we serve our customers really well. We have our new KONE Care. We have our 24/7 Connected Services.
All of these contribute to it. As I said, the changes are, if you look at the whole portfolio, very small, but it's still the direction is the right one, and that is what gives us confidence that, you know, what we're doing is really taking us in the right direction. Clearly also on new equipment, as you know, in many countries costs, particularly installation in many in the Western world, installation is a very significant part of the cost, has increased a lot. Despite that, we've been able to slightly increase margins, and that means that prices have gone up. We have been able to demonstrate to our customers the value that we deliver.
I think that is always really where the proof is you get a premium for your service and solutions or not.
Got it. Thank you. Last question I had is on the new product offering that you launched in December, the DX Class, how kind of substantial is this in the context of overall KONE offers? Does it span your kind of entire elevator product offering or is this specific to a certain segment? Does it come with any degree of additional investment that you expect to incur in 2020?
It spans both our MonoSpace and MiniSpace ranges. Really you can say it's the volume offering that it covers at the moment, which is of course the biggest part to what we sell.
We're starting in Europe. We will start with some Asian countries later this year and then bring it across the world. I believe it's actually very substantial. It brings a totally new flexibility and ability for our customers to upgrade as their needs change or as they feel that they need better or more services. It is really in that sense, a totally new era that we bring in really the elevator world into the digital era. That I'm very excited about. Of course, when you launch something like this, you have follow investments. That's partly what I talked about. You know, to sell a system, an outcome like this, it's different than selling a product. We're investing a lot in training and developing our people.
We're investing more in many areas to be able to deliver this. That is what I talked about some additional costs. We can see already what we've done and in the countries very early with this is that that is a investment that I think has a very, very good payback. Happy about those type of investments.
Thank you. If I may just follow up on this again to just for us to be able to scale the degree of innovation in this new offer, would this be comparable to, say, your last product refresh when I recall you did that when your existing offer was already quite competitive, you decided to push with the new level?
Is this kind of as substantial as maybe the machine room-less elevator that you came out with? Or is this just more of a kind of facelift add-on?
It's absolutely more than a facelift. As I said, it brings now an ability to bring individual outcomes to our customers. This is what we will sell from here, from here on. It's definitely much more than a facelift. Mm-hmm, it's more of a digital innovation rather than a mechanical innovation, which the MonoSpace was, you know, whole setup and the whole system back then. I believe that this is an important innovation, which again, is going to help our competitiveness and be able to drive a premium. We can see that even before this launch, our competitive was good.
If you look at our growth, if you look at our pricing, which we have achieved with our current before this offering, we have been in good shape. That is what we need to do constantly. You need to constantly bring in out new generations to stay ahead because, you know, we have some very tough competitors out there who are not standing still. Therefore, we're not standing still, and we are moving forward all the time. Great.
Thank you very much, Henrik and Ilkka.
Thank you.
Thank you. We'll now take our next question from James Moore of Redburn. Please go ahead.
Yes. Hi, everyone, Henrik, Ilkka, Sanna. I've got a few questions, and I'll go one at a time as well if I can. Starting with Accelerate, I think you've talked about EUR 40 million of restructuring for 2020. I think you've done EUR 128 million, so that's now EUR 168 million in total when you originally talked about EUR 100 million. Is it fair to say you've delivered EUR 60 million of savings so far with EUR 10 million in 2018, EUR 50 million in 2019, and now we have another EUR 50 million in 2020, so EUR 110 million in total? Or is it that there are more savings that this will drive that will drop in 2021? I just would like to get the scope of savings for existing. Longer term, should we see annual restructuring charges of EUR 40 million a year?
Is this the new normal?
Well, maybe I'll start. First, this is the last year of Accelerate. The program as such, will stop at end of 2020. As said, we are making good progress in the whole program. We are seeing savings. If I look at where we are at the end of 2019, we were cumulatively around about EUR 75 million of savings from the program and expect to get continued good savings about EUR 50 million in 2020. Like you said, the total costs for the program are estimated to be a bit more than EUR 150 million at the end of 2020.
nothing drops into 2021 of the savings?
You still have some costs that you incur in 2020 that those, the benefits also into 2021. I mean, that's pretty clear. I think both costs and the benefits may be a little bit more than we originally expected. I think overall, therefore, ratio roughly 1: 1 is pretty much intact. Will this be ongoing? I think our commitment is this is the last year we have this program. You know, I think in this world you need to do constant renewal and restructuring as we all have done. I can't estimate what an ongoing is, but you know, this program will end at the end of this year.
Very helpful. On your digital solutions and services, you were helpful in saying that could be a bit of a drag on profit this year. I was a bit confused what you were saying on the service margin. That service margins fell for some time, but are now up with digital. I wondered if you could help us with the numbers on what the collective revenue and revenue growth was for KONE Care and 24/7 in the full year of 2019. You talked about one being a bit above 5% in maintenance, one being a bit below in the past. Have we exceeded 10% of maintenance sales yet on those two, which would be EUR 320 million in revenue? Whatever the EBIT loss was in 2019, could you scale that?
I'm trying to understand whether the loss in 2020 you're trying to signal will be a bigger loss than that in 2019 or still a loss, but less of a loss. I understand you're in investment mode for something that's growing very excitingly, but just like to try and size the picture.
Okay. Well, first let me clarify a few questions. I think there were many, many things in your question that I didn't say that margins have been declining. I said that the average, if you look at total portfolio of KONE, the average contract revenue per unit had historically been slightly sliding down, and partly it was mixed because of more in Asia and so forth, rather than U.S. and Europe. Of course then in South, we've got a very tough pricing environment. I think that is what we've been able to turn. That doesn't mean that margins have been down. We could still have the productivity have delivered a better margin. If then at 24/7 Connected Services and new KONE Care, we are in both less than 10% penetration.
With new KONE Care it's actually growing very nicely, you change your contract when you either renegotiate contract or you convert. What we do in Europe, new contracts, that is what we sign on this contract. We are not proactively going and change existing contracts that our customer is happy to this new way. That's why that it takes time for us, but it's actually growing very nicely and at the pace we had expected. It's still, in Europe, it probably has, say, over 10% penetration today, but not globally because we really started in Europe. 24/7 Connected Services, we have a penetration. Here we look at what we have commercially sold as a service to our customers, about 5% penetration of our service base.
It's clear that we have a much broader base of connected units. That's over 300,000. When we talk about 24/7 Connected Services, the penetration, we talk specifically about that specific service and how much we have sold as a commercial service to our customers.
In terms of the impact on EBIT, is it a significant negative? Does that negative get worse before it gets better?
It's, I would say that if you look at specifically 24/7 Connected Services, we're probably pretty breakeven, at, on that at the moment. Of course, we have many new things that are coming and many new things with capabilities we're building up. Therefore it's a slight headwind, but I still think when we look at that as an example, we can see that, you do get payback pretty quickly.
Lastly, if I could. There's been lots of press stories, I understand you'll probably be able to say almost a 0, maybe even 0. Could you confirm that KONE is still in the running for the elevator consolidation with the private equity partner that's been discussed? If so, could you give us any indication on a timetable on when the bidding rounds that are reported to be in a second bidding round may finish and when we may or may not learn some more?
As we have very clearly said before, we don't comment on speculations or rumors in this and who we may or may not work with. What I can confirm is that we continue to be very interested in the asset. We think that we are objectively a very good partner and a very good buyer for that asset, given the complementary footprint that we have, given how we could scale digital services with a enlarged group and also the synergies we could create. We continue to be very interested. We have to see how this process goes forward. I can't, I'm not going to comment on any timetable that you have to and whatever decisions thyssenkrupp may do. They, of course, talked about multiple different alternatives that they have.
You know, they have to make, clearly they have to make their decisions and they're in charge of process. I'm not gonna comment any more on a timetable.
Very helpful. Thank you.
Thank you. We'll now take our next question from Daniela Costa of Goldman Sachs. Please go ahead.
Thank you. I just wanted to ask on two things to round up maybe some of the commentary. On the commentary on your investments in more technology and digital and some of the initiatives that you've been talking about. When you mean that you're going to continue to invest, do you mean R&D to sales Will step up from here or that we just sort of have reached a run rate of R&D to sales to continue going forward? Then I wanted to ask on raw materials, I might have missed, but I didn't hear any comments regarding that. I guess given some of the evolution on steel prices, why would we not be seeing a tailwind in 2020 from raw materials? Thank you.
Thank you. Do you wanna start? Yeah, I'll start and maybe you'll add. Your question first. We talked about previously on the R&D, but that actually we see more stable as a percentage of sales. There's some absolute growth, but as percentage of sales, they are similar in 2020 than we've seen in 2019. When we talked about the investments to digital, it's more about go to market than selling capabilities and training our people to have those future capabilities to enable it. It's a bit two different things. When it comes to raw materials question, we are seeing raw materials at this stage for 2020 more neutral. Not a tailwind or a headwind.
If we look at where the prices are, and where we have better visibilities in the first half, so it's more neutral. Maybe there's a potential for seeing more increases in latter part of the year, but let's see how the prices develop in that one. So far it's more neutral for 2020.
I think as Ilkka mentioned, it's R&D and I think to be completely frank here, our R&D expenditure doesn't capture everything we invest in digital. We probably have to look at that in the future. When you think about digital, there's part, an R&D part to that. As Ilkka mentioned as well, there's a huge part of building capabilities, building ways of working and all of that.
That is as substantial as anything you do on technique and technology side, and that is not captured in our R&D expenditure per se. That's why we are calling it out separately.
Thank you.
Thank you. We'll now take our next question from Klas Bergelind of Citi. Please go ahead.
Yes. Hi, Henrik and Ilkka. It's Klas from Citi. On the operational gearing, obviously one difference this time I would have thought is the higher cost inflation looking at contractors and the investments in digital. A question on this please. Sales growth in the quarter solid at 8%, margin is now up 60 basis points, similar magnitude as in the third quarter. Could we talk about the different components a bit more? It seems like the cost side was worse than you perhaps thought at the mid-year stage. In the quarter Ilkka, what was the wage inflation year-over-year and the cost for contracting? How much on top of this annualize should we expect for 2020?
For 2019, if we look at the last half, I wouldn't say that it was much different than what we expected as such, very much aligned with what we expected. What we have commented previously is that, if you look from a margin comment perspective, we always use the best view we have for the cost when we make the comment. If we look in the past, it is true that the cost increased more than we expected, but that's more looking at the past. Other than that, I think, we did actually in 2019 see very much aligned development for the second half as what we expected.
Into 2020, obviously, I mean, if you go back a couple of years, we didn't have the labor shortages on the contracting side. Obviously that is a new factor to take into account when you look at the drop through. When you look at the 2020 outlook, I mean, you were very helpful before Ilkka Hara in terms of like, yeah, it might be EUR 20 million-EUR 30 million in the bridge on the contracting side. Could you perhaps help us a little bit on the moving parts of 2020 over 2019?
Yeah, that's fair. If I think about the impact of cost from both labor and subcontracting, it is not only the inflation % when it comes to that. There's yes, the increase in cost, but it's also if you don't have enough installation capacity, for example, then you get a bit more over time, a bit less efficiency than you normally would get, and that plays a role as well. But we're talking about some EUR tens of millions if we look at the impact in 2020 coming from labor cost and subcontracting cost increases.
Okay. My second one is on digital coming back here. Hear you on the investment side, Henrik, I'm interested to hear on the top line impact. I think last time you said digital boosted maintenance sales by around 1%. What was the impact this quarter? Could you comment again on the level of connectivity? I understand that monetization of IoT is different compared to the level of connectivity. That 300,000 number, could we get a sense a little bit region by region? It would be really helpful.
I don't have exactly region by region on that now. You know, if I look at all of our new services that we said that they probably increased sales growth by a percentage point very roughly. I don't think it was that different for the last quarter. The largest number of connected units would be where the highest penetrations would be in Europe today.
Where it's been earliest.
Yeah. In with many of the services.
Okay. My very final one is on Accelerate coming back here. Ilkka, I mean, obviously we are towards the end of the program and we now have more color on the payback. What is the scope now when you've learned to, you know, through the program, what is the scope to Accelerate number two, i.e., to launch another Accelerate, when you look at the scope within the business?
Well, I guess, we won't stop developing KONE forward post Accelerate. The main purpose for Accelerate was that we had a strategy Winning with Customers that we got a good response. In order to be able to really drive it forward as fast as possible, then the Accelerate program was put in place. It really is a more of a transformation program as we were developing KONE forward. Going forward, this is the last year of Accelerate and we'll continue developing KONE forward, but as program, it will stop. Let's get this done first.
Yes. Yeah, makes sense. Thank you.
Thank you. We will now take our next question from Edward Perry. Please go ahead.
Yes. Good afternoon. Thank you for taking my questions. just certainly starting back in China, what trends are you seeing across different segments of the residential market here, namely sort of tier one, tier two versus tier three, tier four cities?
That has been the probably higher tier cities that have developed better, and specifically if we look at there are your five, six mega clusters in China at the moment, and that's where we see most of the growth. They are clustered around the largest cities, you know, and then satellite cities to those. That's where we see most of the growth. Of course, Southern China has perhaps been fastest growing, but we've seen growth in all tier one cities in the past year, and tier two as well.
Okay. I guess back to margins as well, I mean, if we're gonna think about margins sort of forward over the next few years, I suppose 2020 and beyond, and of course the 16% target which does still stand, do we need to see a return to those China new equipment margins of 2015 to 2016 to get there, or are high levels still achievable through alternative means, such as those internal efficiencies and digital service penetration?
Well, if you think about our target, so we believe that we can get there, even without returning to the levels where we were in China. If you think about the aim, obviously we wanna drive improved margins in China, but clearly, it's a long way to get to where they used to be. We are seeing good progress, from a margin perspective with the new services, as a revenue stream, but also as a way for us to continue to drive efficiency and productivity in the business. At the heart of it, growth helps us.
Growth in our services business helps us to drive towards the margin target and also the fact that we've been able to continue to differentiate in all of the businesses, which is reflected in what Henrik talked about in the price per unit discussion. It's also good to remember that in our business without balance sheet, the margin is important target, but at the same time, with a low capital tied up to the business, the absolute is also important. It's important to drive absolute profit improvement for the business. It's a bit we need to balance between the two targets.
Thank you.
Thank you. We'll now take our next question from Lars Brorson of Barclays. Please go ahead.
Hi, Henrik, Ilkka, Sanna. Sorry, it's a bit late on the call, but I wanna revert back, I'm sorry, to the bridge for 2020, and specifically the labor inflation you're facing. Ilkka, I think I heard you say a few tens of millions on top of 2019. Just to be clear, are we talking something to the tune of EUR 150 million-EUR 160 million of sort of total wage inflation? I'm just trying to think of that against a total wage bill of sort of three and a half billion or so, that would be about 5%. It's quite material, of course. Related to that, Henrik, I mean, what are the bottlenecks you're facing in installation capacity? Is it in China? Are there sort of more structural issues there?
If that market continues to grow, should we continue to face these headwinds in your Chinese new installation business?
Let me first answer a kind of structural question. Ilkka, you can handle then the cost question. If you look at many countries in Europe, you look at China, it is clear that improving productivity in what we do will be important in the future because there is and will be scarcity of employees. You can see from demographics in China, but also we can see that who are we competing with for getting the best employees for that type of a job today. There are, you know, delivery firms that employ a lot of people, and, you know, who we may compete with. We have to compete and our subcontractors have compete with a much broader pool of potential employers in a broader service economy in China.
We believe that that's, you know, something that can be dealt with, partly through making sure that the way we do our work and our subcontractors do the work is good, and also through further productivity. We believe that there is a lot that can be done in that area. There have been pockets in Europe where, for example, you know, the just growth has been restricted by just how much available capacity there has been. I think frankly, this is going to continue to be a driver also in the future in many countries. Again, how are we dealing with it? We're dealing with just much better planning, driving the productivity, bringing new methods and so forth.
I think it's possible, but what we've seen in the short term is that costs have gone up.
Maybe to add to that. When we comment on the incremental labor cost inflation, already there's always inflation. If I look at the past, for example, Asia, we've seen quite a strong inflation in labor cost for quite some time. When I'm picking it up as a separate topic, it's more that we are seeing something which is out of the out of the trend that we've seen and as an incremental headwind rather than the normal. That's particularly, I would say, Europe is one where the inflation has been relatively low now, clearly, more than we've seen in the past.
I understand. Ilkka, sorry to belabor the point, but you were saying incremental. Of course what we are talking about, and the way I have thought about it historically is a roughly 3% on your total we-wage bill gets me to EUR 100 million. I think 2019 we talked about a few extra tens of millions, call it EUR 130 million. It sounds like now we are talking about another tens of millions to the EUR 150 million-EUR 160 million levels. I just wanna make sure in absolute terms in our bridge, not incremental, but for the total wage bill that comes through in 2020, that is roughly the order of magnitude.
About an estimate. Of course, the bridge always is simplify many things, but I think that's a good estimate.
On digital investment, if I can just be clear again on the earlier question, what is that, I mean the incremental headwind coming through in 2020 from an absolute standpoint, your go-to market, your training, et cetera. I mean, I think we've talked about adding sort of a EUR 50 million annual spend around R&D and digital. What is the incremental headwind coming through in 2020, if I can?
Well, in the past we clearly had R&D and IT coming up. We talked about 50 basis point increase as a percentage of sales, but it's been more stable in last year. That's what we continue also for 2020. When we talk about this in incremental investment, it's a few tens of millions that we're talking about.
That's clear. Thanks both.
Thank you. We'll now take our next question from Tom Skogman of Carnegie. Please go ahead.
Yes, this is Tom Skogman from Carnegie. I have two questions, if I start with the first one now. I wonder about this margin development both in 2019 and what you comment for 2020, just on a regional basis. Was the margin kind of down in or up in China in 2019? I mean, you look at your guidance for 2020 and, you know, based on these comments that pricing has improved, you expect the margin to improve, especially in some certain geography.
The China improved slightly last year. Yes.
In 2020, is the price improvement especially going to lift the China margin again then, or is it more evenly spread?
I think more evenly spread, particularly China and many European countries.
Yeah, I would say that we've been making good progress in a number of markets in pricing, not only in China.
I assume there was also a significant improvement in Americas in 2019 when you have had big growth in delivery volumes or is the mix?
North America performed strongly last year. Again, I would say from a margin perspective, perhaps had been even better in the years before, but we had continued to have very good performance in our North America operation last year.
Okay. Then about this new elevator model, can you help me to understand whether there are some energy savings in the new model as well as another sales argument or whether it's hard to get new savings there?
On the cost side, how much will the cost of goods sold go down for a basic model, this model basically on the product side, but also on the installation side?
This is more of a value-driven launch rather than a cost-driven launch. You should more think about value and what premium we can get for it. I think that is really the essence of this. It has more technological features than old elevators. Of course, when we bring more intelligence into elevators, we bring better predictability into them. Always that is good for sustainability and for energy efficiency. Specifically in this, we have not had a big leap in energy efficiency.
That is something actually we've done every year, and we continue to do every year as part of, you know, the basic improvement of our products. This launch, you can say it has more to do with experience for our customers and users is the big thing with this launch.
There is no big kind of leap in installation efficiency that would mitigate the labor cost inflation, for instance?
I would say that is something that has been constantly part of our ongoing development, but not a step change here, no.
Okay, thanks.
Thank you. We'll now take our next question from Martin Flueckiger of Kepler Cheuvreux. Please go ahead.
Thank you for taking my question. I've got three, and I'll take one at a time. Starting off with EMEA and quick apologies if I've missed this one because I was kicked out of the line earlier on. Just coming back to the new equipment orders in EMEA, those declined clearly in Q4. Can you talk a little bit about the main drivers for this development? That was my first question.
Again, as Ilkka mentioned, for orders received overall, it was really a question of less major projects. That was actually the same thing across regions.
Okay, thanks. My second question would be on the issue of land acquisition area in China. I realize in Q4 it was up a little bit, I think around 6% or so. Overall, it was down by around 11% in 2019. Have your customers also reduced their land acquisition area? If yes, have we seen an impact towards the end of the year in terms of their land banks?
You know, the understanding we have from our large customers is that actually they have ample land bank to develop. That is not a bottleneck for them in capacity. I think what we've seen is that their turnaround times are becoming faster and faster. From the time you buy your land to the fact that you have your plans ready, you break ground and you order your elevators or any other equipment for that matter. That is also what we have seen that lead times in China for us as well has clearly shortened. You know, it's one of the competitive advantages we have in China is that we have a very short lead time from order to delivery.
That is something that many of these large developers expect nowadays, that there are many of them whose business model is very much about speed. Therefore, our understanding is that land bank is not and has not been a kind of bottleneck to growth.
Okay, thank you very much. My final question, if I look at the NBS data for China, property inventories are back on the rise again, with floor space buildings sold only flat in 2019. Is this a point of concern for you, or is it just too early still to draw any conclusions on the new equipment market?
Not at this level of concern. We think the markets, particularly where they're growing, are quite healthy. One always has to go quite deep to see where are these and where the market's growing and where is the demand. The outlook at the moment that we see for the coming year looks pretty solid. Of course, as I mentioned that this coronavirus outbreak could have an impact. It's at least early and they are going to have an impact, but what is the longer term impact, we don't know.
Okay, thanks. I'll go back in line.
Thank you. We'll now take our next question from James Moore of Redburn. Please go ahead. I do apologize. We're taking a question from Magnus Kruber of UBS. Please go ahead.
Hi, Henrik. Ilkka, Magnus here from UBS on behalf of Guillermo. Just a follow-up on the coronavirus impact comment. I think you mentioned EUR a couple of tens of millions impact on EBIT in Q1. Was that right? Is that part of your full-year EBIT guidance?
That is part of our full-year EBIT guidance. That is the impact. As I said, that is if we have a week delay, we could see something like that. If it's prolonged, it could be something more. Based on what we see today, we believe it's part of our guidance impact. Again, we can't predict what the situation eventually will be. Of course, what we can see and what I think is good is that we can see that the authorities have taken very swift and determined action to contain it.
Got it. Would you say this impact would sort of scale linearly with the amount of time it takes to resolve?
Yes.
Got it. Thank you so much.
Thank you.
Thank you. We'll now take our next question from James Moore of Redburn. Please go ahead.
Thanks for taking the follow-up. I just wanted to go back into China, if I could, and ask a bit about GiantKONE versus the KONE brand. Last time I did an update on those with local accounts, I think GiantKONE was roughly 25% of your units, but 20% of revenues and margins were 13%-14% back when you were making maybe 20% in China as a whole. I just wondered whether the share of revenue and units is broadly similar these days or whether the large developers who I sense are trading up has meant that its share has become a smaller part of your China portfolio. I guess the margin difference can't be the same as it was.
Would it be fair to say that the KONE margin has come down similar to the GiantKONE margins come down similar to the KONE margin or how should we think about profitability between your brand structure?
It's been over the past two years, the KONE brand has grown somewhat faster. The ratio would have changed a very little bit, but it's not materially different between the two. Yes, we have higher margins in the KONE brand than in the Giant KONE brand overall.
Thank you very much.
Thank you.
Thank you. We'll take our next question from Andre Kukhnin of Credit Suisse. Please go ahead.
Thank you very much for taking the follow-up. I wanted to come back to digital and, thank you for the two data points. Could you comment on how the ASP has developed, for specifically digital offer through 2019? Has there been any change?
Yeah, it's been pretty stable with overall pricing for it.
Right. Is that ASP different in Asia versus Europe or given the difference in maintenance contract values?
It is slightly different, not massively. China is a lower level, but rest of the world, not massive differences. Of course, there are always gonna be differences market to market, based on the competitive situation and so forth.
Got it. The 5% that you mentioned for the paid digital penetration, could you give us an idea where that was at the beginning of the year of 2019?
It's of course, it was quite, it was low. The biggest part of the business.
In 1% range?
We have been growing some percentages. Clearly most of the growth has been in 2019 if you think about the rollout. It's also one where we started when we talked about it a couple of years ago with Europe and it's been then rolled out and much of the momentum continues to be growing throughout the year. Obviously, in those markets, it takes actually almost a year to really get them to, you know, from marketing efforts, training employees, getting customers used to being able to really demonstrate the value, you know, takes usually a year and then scaling up starts faster. That's what we can see in many European countries who were early. They're actually doing quite nicely in terms of growth right now.
Right. Right. Yeah, the final bit I had on this was just actually alluding to that is that it seems to imply that from what you've just said, the attachment rate is around kind of 50% if I look at your new service contracts signed and versus the kind of addition to the paid digital service units. They seem to be about one half of what roughly I think you signed in terms of service contracts. Is that broadly right, and has that changed as a ratio throughout 2019 in Europe?
What I would say is slightly differently is that perhaps the best hit rates we have in new installation, new conversions, then hit rates depend quite a lot on segment outside of that which we sell to existing customers. It varies quite a lot. Clearly overall, the best hit rates are in connection with conversions from new equipment.
Has that hit rate changed through 2019 in the kind of like for like countries? I mean, I'm not saying about countries where you launched during 2019, but in countries where you already had at the beginning of 2019, did it change through the year?
Clearly, of course, it's improving. That's why we are able to scale the services and grow them quite fast now.
Thank you. Very final one, if I may. I wanted to just double-check on your North America and EMEA new equipment market outlook for stable. It seems a little bit conservative vis-a-vis the broader construction indicators like permitting and starts and ABIs and Dodge. Just wanted to check, is there a particular segment or mix that lead you to that? Or do you see anything in the indicators that is not real?
Actually, if you look at the ABI in the U.S., it's actually been hovering around 50 or actually slightly below 50. That is clearly indication there. You haven't had much, you know, it fluctuates every month, but overall, on average, it's been slightly below 50. In Europe, it varies a lot, the growth. You have growing markets, but you also have markets that are contracting. Overall, we think it's markets are pretty stable.
Got it. Thank you very much for your time.
Thank you. This concludes today's question and answer session. At this time, I would like to turn the conference back over to the speakers for any additional or closing remarks. Thank you.
Thank you. A lot of questions today. Many thanks for those. We are, of course, available to answer any further questions later. With this, I think we'll close the Q&A session at this point. Have a nice rest of the week.
Thank you. See you, see you.
See you.
Thank you.