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Earnings Call: Q2 2021
Aug 23, 2021
Hello, and thank you for standing by for jd.com's 21st 2021 2nd Quarter and Interim Earnings Conference Call. At this time, all participants are in a listen only mode. After management's prepared remarks, there will be a question and answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time.
I would now like to turn the meeting over to your host for today's conference, Mr. Sean Zhang, Director of Investor Relations. Please go ahead, sir.
Thank you, Leslie. Good evening and good morning, everyone. Welcome to our 2021 Q2 and interim results conference call. Joining me on the call today are Mr. Lei Xu, CEO of JD Retail and Ms.
Sandy Xu, JD dotcom's CFO. For today's call, Lei will kick off with opening remarks and Sandy will discuss the financial highlights. Both Lei and Sandy will join the Q and A session. Before we continue, let me refer you to our Safe Harbor statement in the earnings press release, which apply to this call as we will make forward looking statements. Also, this call will include discussion of certain non GAAP financial measures.
Please refer to our earnings release, which contains a reconciliation of non GAAP measures to the most directly comparable GAAP measures. Finally, please note that unless otherwise stated, all figures mentioned during this conference call are in RMB. And now I'd like to turn the call to CEO of JD Retail, Mr. Lei Xu.
Hello, everyone. This is Xu Lei, CEO of JD Retail. Thank you for joining our earnings call today. I believe you have all paid attention to and may be concerned about the recent regulatory changes. As shared 2 months ago on JD's Investor Day, Our observation is that these changes are essentially adaptive efforts made by the government as the industry undergoes high speed growth.
Regulators are working to bring platform economy based enterprises into a standard regulatory framework, which can effectively rectify and regulate misconducts such as disorderly capital expansion, monopolistic conduct and so on. Therefore, we believe these policies are not intended to restrict or suppress the Internet and relevant industries, but rather to create We believe that the regulatory goals are conducive to JD's long term business growth. So far, our business maintains steady growth while committing to best compliance practices. Looking at JD's development in the past 18 years, our business model and strategy are proved to be to better position us moving forward in line with the general direction of regulations in China and even global markets. First, JD's long standing business principle of doing business the right way echoes the movement towards the principle of business Since day 1, our priorities have remained the same.
We always put customers' needs at the core, respect every employee and We respect every employee and provide them with all around safeguards, open up our capabilities to fully empower our business partners to achieve win win results. On this journey, we keep on creating and sharing value for our stakeholders while doing our utmost to take on as as much social responsibility as possible, some of which is even beyond our scale. We believe these acts are worthy of recognition in China and across the world. 2nd, jd.com is a new type of industrial enterprise that has Both the trades of real economy and digital technologies, which inherently differentiates us from the platform economy model. JD creates value along the entire industry value chain from providing marketing and transaction technology support, delivery and after sales services all the way to the industry upstream of warehousing, inventory management, product selection, pricing and manufacturing.
By opening up our various capabilities cumulated over years to the real economy, offering 1 stop selections, 1 stop solutions and continuously enhancing supply chain efficiency, We can truly achieve a non zero sum value for our co creation with our users and business partners. At the same time, city.com itself is part of the real economy, operating and managing more than 23,000,000 square meters of warehouses nationwide and over 9,000,000 self operated SKUs. We also operate tens of thousands of offline stores, including franchastor stores and home appliances, digital products, pharmacies, 7 Fresh omni channel supermarkets, convenience stores, JD Auto Car Maintenance Service stores and more, While at the same time leverage our omni channel model and supply chain capabilities to connect with nearly 1,000,000 freight and mortar stores out there on the market. In addition, we have close to 400,000 including those in our end listed subsidiaries and affiliates. And a majority of them work on the front lines in delivery, warehousing customer service positions and more.
The services they provide cover over more than 550,000 administrative villages across China, enabling the country's 92% counties and 84% rural customers to enjoy same or next day delivery services. Take our delivery personnel as an example. Different from many express delivery companies, we offer full time jobs with formal employment contracts nearly 300,000 blue collar workers. In addition to social insurance and housing fund, we also provide accident insurance, subsidies for working under special environment, COVID insurance, employee relief fund and more. These demonstrate the vast social value that JD creates, Which sets us apart from platform economy model companies and reap ultra high profits out of traffic and transaction flow.
JD's business philosophy is to promote quality products and rational consumption. Through providing best in class shopping experience, we are driving healthy growth of brands and merchants, which in turn helps to create stable and large scale high quality jobs. This enables us to form a virtuous cycle between commercial and social values. This is also fundamentally in contrast to driving the economy into a vicious circle in which normal market competition is disrupted by excessive price subsidies and merchants Profits are unreasonably squeezed. With all that in mind, we believe JD's business model and strategy position us well to move forward in line with the general direction of regulatory policy and will foster healthier growth in the future.
Now I would like to walk you through JD Retail continued high quality growth in Q2. Not only did we achieve continued top line growth from a high base last year, But also maintained steady margin expansion on a comparable basis, thanks to our improved supply chain and operating efficiency. Despite the complex competitive landscape, we achieved a GMV growth of 27.7% year on year during the 6.18 grant promotion, sustaining the recovery momentum of the entire retail market and upstream industries of China in China. In a challenging market environment such result is solid proof of JD's rising recognition and match share among my share among customers, suppliers and brands. This is also evident in the high quality growth of the active users in Q2, following the milestone of 500,000,000 active users That we achieved on April 1, we're excited to see our annual active users increase by nearly 32,000,000, setting a new record of single quarter net increment.
At the same time, we see the quality of new users continue to improve on aspects of retention rate, shopping frequency and more. Furthermore, the average revenue per user of existing users as well as all users blended continue to grow. This means that both the user base and our and their lifetime value on JD increased. There are many other operating and financial highlights in quarter that Sandy will elaborate on later. 2nd, we press ahead on the omnichannel strategy.
I've shared during the Investor Day that the rationale behind our omnichannel strategy is to break the glass ceiling for JD's long term growth. I'd like to reiterate that only JD's business model has the ability to truly land the omni channel plan. This is because that the strategy is funded on JD's supply chain capabilities, which we have built and honed over the past 18 years With our supply chain, digital operation and integrated marketing capabilities in various shopping scenarios, both online and offline, We can synergize with suppliers and partners to effectively meet the customers' needs that can be met that cannot be met by a pure online platform or B2C model. Moreover, we have built an open platform to adapt to the ever changing market with ultimate go to sell products from all over the world and sell products everywhere in the world. As of Q2, through O2O Supply Chain Solutions, omnichannel marketing and other models, JD's omnichannel business has covered millions of on break and mortar merchants.
And our goal this year is to further expand our universal capabilities in omnichannel, making breakthroughs in key areas and then introducing these capabilities into more business formats and regions. 3rd, empowering merchants on the 3rd party marketplace, We have been working to alleviate burdens and improve efficiency for merchants this year. We introduced a series of smart operation tools such as simple onboarding process, Intelligent customer service management, single advertisement placement, merchant growth center as well as our integrated supply chain solution, which helps to lower the entry barriers for new merchants and improve their operating and growth efficiency. In this quarter, our marketplace business made progress in 3 main areas. 1st, the overall number and types of merchants grew both year on year and quarter over quarter second, merchants operating efficiency, satisfaction level and retention rates further improved And third, the net promoter scores of our marketplace business continue to improve.
This all speaks to the increasing recognition of merchants and customers and healthy business growth. We're encouraged to welcome a number of new brands on jd.com, including Bulgari, menswear brand Berluti and other brands under the LVMH group as well as many returning brands, including Victoria's Secret, Ifini, Maniform and Ergo's. I hope the vast sharing can help you better understand that JD's business philosophy and model, strategies and development are moving ahead in line with the general direction of the regulatory and market development. In the current market environment, we believe JD is set to have more strategic advantages and development opportunities over the long term. Finally, I'd like to reiterate that JD is committed to delivering certainty And high quality growth in the time of uncertainties are leading up to everyone's support and faith in us.
This concludes my remarks today. Now I'd like to give the floor Sandy for more details.
Thank you, Lee. Hello, everyone. Today, JD is reporting a very solid quarter with healthy growth across many of our operation and financial metrics as well as many exciting progress along our new strategic direction. This is particularly encouraging amid the dynamic competitive landscape. I'd like to echo what Lei has said That our persistence performance has clearly been guided from day 1 by our business philosophy of value creation for all and supported by our unique business model that is deeply rooted in the real economy.
As you may recall, We demonstrated the resilience of our business model and execution a year ago at the height of the COVID challenge. I believe we will continue to show resilience and thrive in the current changing environment as well. Before going through the financials, Let me share a few convincing business progress we have delivered and some of the positive trends we saw during the quarter. First, I want to add some color on user trends. We are encouraged by the continued growth of our active user base With our LTM total active users reaching 532,000,000 in Q2, up 27 year on year on a high comp From last year, we are excited to welcome 32,000,000 new users this quarter, which is the largest quarterly addition in our history.
We are heartened by the fact that this is driven by the increasing trust and engagement from users with different demographics and diverse demand. We continue to win over price sensitive users with our broad selection of value for many products and diverse services. Users from lower tier markets not only continued to contribute nearly 80 percent of our new users in Q2, they also accounted for over 70% of our total active users in the last 12 months by shipping address. Along with the healthy growth of our new users, We are also encouraged by the higher engagement from our existing users. More notably, The number of paying members in JD Plus program grew 30% year on year during the quarter, further strengthening its position as the largest e commerce membership program in China.
As Plus members now enjoy a broader array of benefits on the JD app And in offline stores, their ARPU continued to increase, reaching over 9 times that of non plus users. So for our brands and merchants, JD Plus creates both effective engagement with JD's high value users and meaningful incremental sales. Overall, the improving engagement of our users was reflected in the higher average number of orders per user and the acceleration of total order volume growth to over 40% in Q2, Which is faster than our LTM active user growth. We believe our strong user growth is healthy and sustainable. Now let's turn to our financial performance in the Q2.
We set a new quarterly revenue record of RMB254 1,000,000,000 in the 2nd quarter, up 26% year on year against our high comparable base from last year and maintained a robust 30% 2 year CAGR. Our net service revenues continue to grow rapidly at 49% year on year, more than double the 23% year on year growth of net product revenues in the quarter. Net service revenues were mainly driven by 72% year on year growth of logistics and other service revenues and 35% year on year growth of marketplace and advertising revenue. Note that within logistics and other services, The near triple digit growth of JD Logistics external revenues was partially offset by the deconsolidation of cloud and AI business. Net service revenues contributed 13.4% of total revenues in Q2, up 200 basis points from a year ago, demonstrating the potential of our diversifying revenue growth.
Turning to the segment performance. Our core business JD Retail's revenues reached RMB 233 1,000,000,000 in Q2, with 23% year on year growth High comp, 33% year on year growth in Q2 last year. The 2 year revenue CAGR was 28%. We continue to see successful category expansion as general merchandise revenues grew 29.5% year on year and 37% 2 year CAGR in Q2. This was led by our supermarket categories, including food and beverage, cleansing and personal care categories.
Meanwhile, our electronics and home appliance revenues grew 20% year on year on the high comp with a 2 year CAGR of 24%. Furthermore, Our 3rd party marketplace business continued to grow faster than our 1P business in terms of both year on year and the 2 year CAGR in the 2nd quarter, especially during our June 18th anniversary sale, boding well for the healthy improvement of our marketplace ecosystem. It's worth highlighting that JD Retail's long LTM active users grew 27% year on year and remains the predominant driver for our new user growth, thanks to its superior user experience and strong user mind share. The solid revenue growth of our core retail business was accompanied by remarkably resilient margin performance. In the Q2, JD Retail fulfilled gross margin improved 30 basis points year on year, and operating margin remained stable at 2.6%.
Considering the one off COVID related impact, resulting in less resources spent on marketing activities as well as the Social Security benefit we received in the Q2 last year. The operating margin of JD Retail actually improved in Q2 this year on a comparable basis, mainly thanks to technology led overall operating efficiency improvement. Our core retail business is set to maintain its trajectory of sustainable healthy growth and steady margin improvement. Our JD Logistics business remains in a high secular growth stage. JD Logistics revenues grew 46% year on year and 45% 2 year CAGR to RMB 26,000,000,000 in the 2nd quarter.
It's worth highlighting that JD Logistics is a great example of JD's commitment to investing in long term value creation for the benefit of society and taking on more social responsibility. This includes not only creating high quality employment, but also providing sufficient protection and social as well as commercial insurance coverage for all of our frontline employees. This genuine effort deeply resonates with our employees who then provide best in class services to and build personal connection with our customers. Our efforts have also resonated with the government and regulators, Evidenced by the social insurance reduction benefits and other supportive measures from the government we received last year. JD Logistics has reinvested these investments.
This benefits in logistics infrastructure and technology to its total addressable market and support e commerce development in the less developed regions. While this long term focused investments continue to weigh on near term profitability, it's encouraging to see that JD Logistics operating loss has largely narrowed sequentially. JD Logistics currently operates over 1200 warehouses with an aggregate group floor area of 23,000,000 square meters. Our new business segment revenues reached RMB7 1,000,000,000 in the 2nd quarter, with both year on year and the 2 year CAGR accelerating to approximately 60%. The revenue growth of new businesses was primarily driven by triple digit growth of Cincy Business and partially offset by the deconsolidation of our cloud and AI business.
Operating loss in new businesses was RMB3 1,000,000,000 as compared to RMB2.3 1,000,000,000 in the Q1, mainly driven by the investments capture and capabilities in lower tier markets. Tianqi Business is on track to meet its long term goals
serving
price sensitive customers under the Cinci brand and creating value for the local economies. During our June 18th anniversary sale, Xunxi sold a total of 22,500,000 kilograms of agricultural products with orders delivered from over 200 industrial sales. We are in a better position to empower local SMEs, including the mom and pop stores by providing supply chain support for their businesses and creating diverse revenue streams for them. Overall, we will continue to pursue new growth opportunities with financial discipline for the long term sustainable growth for our business. Now turning to the consolidated margin.
Non GAAP net income attributable to ordinary shareholders was RMB 4,600,000,000, which is non GAAP net margin 1.8%, down from RMB 2.9 in the same quarter last year, mainly due to the Social Security reduction we received last year and increased investments in our logistics and new business opportunities to position us for the long term. Our inventory turnover days further shortened to 31 days in the last 12 months, remaining at the lowest level among leading global retailers, thanks to our continuously improving operating efficiency, Even as the total number of FPUs directly managed by us under the 1PIP model continue to expand to over 9,000,000 in the 2nd quarter, up from CNY 8,000,000 last quarter. As of June 30, 2021, cash and cash equivalents, restricted cash and short term investments added up to a total of RMB178 1,000,000,000, up from RMB 100 and CNY39 billion at the end of Q1. Our free cash flow for trailing 12 months was CNY31.9 billion, up from $22,700,000,000 a year ago. In summary, we achieved healthy end user and top line growth with diversified growth drivers, while maintaining solid profitability in our core retail business.
Going forward, we will continue to balance growth and investments. We are remaining committed to our business philosophy, shouldering our responsibilities as a corporate citizen and creating long term value for shareholders and the society. With that, let's now open the call for Q and A. Thank you.
Thank you, ma'am. The question and answer session of this conference call. We'll start in a moment. In order to be fair to all callers who wish to ask questions, We will take one question at a time from each caller. If you have more than one question, please request to join the question queue again after your first question has been addressed.
21st session. We have the first question from the line of Ronald Keung from Goldman Sachs. Please ask your question.
Thank you and congratulations on the strong results, My question will be on new businesses and we have seen the new business loss have widened sequentially. So just want to hear Can management share some of the latest developments in this segment, mostly I believe the team's business unit? Any user trends or overlap JD Retail, slightly on the user trends just then versus on JD Retail and the group. And our expectations into, say, the second half of this year, particularly on our ROI focused investments, but also earlier we commented in the past on a 6 month lag of the ramp up of investments versus some of the community group purchase peers. Let me translate my question, if that helps.
Thanks, Donna. This is Sandy. Let me take this question. Junzi is well on track with long term goals of better serving the price sensitive customers with value for many products. In Q2, we are seeing some initial results of our efforts.
Zuzi Pimping expanded by Over 300 quarter over quarter in both daily order volume and GMV in the 2nd quarter, with active users growing even faster. I want to emphasize that we believe cost efficiency and customer experience are always the key to the long term success of retail industry, which translates into the supply chain and logistics capabilities rather than merely competing in subsidies to expand scale at whatever cost. To reflect this, we made some strategic adjustments for this business recently, as you may have seen from the media. First, we focus on building capabilities in certain selected regions with strategic superiority, I. E, in the regions that we can achieve better customer experience and operating efficiency.
Based on our Phase 1 business development result, We will continue to drive efficiency in these selected regions through the increasing order density and enhance the local supply chain and logistics network. And second, on the supply chain side, we will collaborate with local governments to better promote vegetable basket project and better integrate Weave and leverage our existing retail supply chain. 3rd, we will explore to better integrate our customers' interfaces of WeChat Mini program and our Tinsy app. And then we will also further integrate our logistic network for the long chain, short chain and B2B network to drive better efficiency and user experience. We will also increase the penetration of JingXiPiping's business in the mom and pop stores that are already our customers for our B2B convenience store business, Creating more traffic and value for these store owners.
So last, Pimping Business is a good supplement of JD Retail's omnichannelstrategy, which can provide users with different product selections and shopping experience. So we have more confidence in this business model under the current macro environment if everyone competes on building capabilities and driving efficiency instead of competing on subsidies. On the investment side for this new business, as I mentioned in the opening remarks that we will going forward, we will continue to balance growth and investments and drive find growth potentials for our long term sustainable growth. At this stage, we will continue to focus on customer experience and service quality for the new business. The investment level will be Somewhere relatively consistent with what we communicated with the market before.
Understood. Thank you, Sandy.
Operator, next question please.
We have the next question from the line of Thomas Chong from Jefferies. Please ask your question.
Thanks management for taking my questions and congratulations On a very strong set of results, in particular JD Retail that we are seeing the growth and the margin are very solid. Just want to get a sense about JD Retail second half outlook on the revenue and margin side, given that we have seen the recent outbreak of COVID? Thank you.
This is Xue from JD Retail to give you a brief introduction of the outlook for the second half of the year. And we have seen that in July. We have kept a steady growth momentum, which is thanks to our years of accumulated capabilities on supply chain and services. At the same time, we also see that in Q3, we are faced with Multiple challenges from the macro environment, including some extreme weather, the reoccurrence of COVID cases and complicated international economic situation, such as the commodity price fluctuations at a high level. So these are all the challenges we're facing And we all see that for the government and all the companies, we're making our efforts to say these adverse factors.
And for jd.com, JD's development is deeply rooted in the growth of the real economy. So for the second Half of the year, we will continue to open up our capabilities in supply chain and services to provide more stable and certainty support for our customers and partners under a time of uncertainty. So on this point, we are optimistic on our performance in the Despite of all these uncertainties from the external environment, We also see some coming back of the consumers' shopping demand and consumption power. So overall, I think the macro policy is in favor to support the domestic consumption and to encourage the digital transformation of all the industries to strike a balance of development both online and offline And to promote the capability construction of the modern industrial chain. So all this has also and as well as the promotion of to Promote domestic consumption.
So overall, we think it's on the right track. However, we also noticed that for some consumption areas such as those related to travel and to the physical contact related areas, they're coming back to a bit slower.
At the beginning of the year, we said that for 2021, we expect our retail business to largely maintain The growth momentum from 2020 on an apple to apple basis. That means we need to take out the impact of some COVID related nonrecurring sales. At this stage, our expectation for JD Retail's full year growth remains unchanged for the second half. And then on the user side, we continue to see healthy user growth and improving engagement. So for the second half, we expect to see continued momentum in user order frequency and order volume from both new and existing Category wise, we expect to see that the category mix shift will continue general merchandise categories to grow faster than electronics and home appliance, in particular, the market and health care categories.
On the bottom line, looking ahead, we remain confident That we can deliver steady improvement in net margin in the long term for JD Retail. So first, The margin for most of our key categories is still much lower than the industry level and our business partners. So we have healthy upside for sustainable margin improvement. And second, the underlying drivers for our margin are the technology driven improvement in scale economies and operating efficiency. Again, I want to emphasize we don't manage the short term or quarterly profitability due to the dynamic market condition And the flexibility required to manage our growth strategy, including to adjust our promotion and marketing strategy from time to time.
If you look at relatively longer time period, we have been delivering and are well on track of our long term margin trajectory for our retail Got it.
Thank you. Thank you, Thomas.
We have A
question please.
Line of Eddie Leung from Bank of America. Service. Please ask your question.
Good evening. I have a question on the gross margin for the 2nd quarter. We understand that there must be different factors at work, because I think Sandy also mentioned that you got 3 d logistics, You got revenue mix shift. We have some of the new features such as JD Jingsi growing. So could you talk a little bit more about the different factors behind the trend of gross margin in the second quarter and perhaps in the upcoming couple of quarters?
So that's my first question. Then just a follow-up question on the accounting side. Cindy, should we expect any change in the forward tax rate given some of the other Internet companies You mentioned that potential change in policy of the some of the preferential tax policy.
Thanks, Eddie, for your questions. For gross margin, I guess, let me walk you through segment by segment. I mentioned in my opening remarks that for JD Retail, if you look at the fulfilled gross margin, It actually went up by 30 basis points this quarter compared to same quarter last year. So it's a positive improving trend. And this was driven by our technology driven scale economy and fulfillment efficiency.
Because of the category mix shift, internally, we don't manage and we don't look at the gross margin movement. On one side, it is the category mix shift that will affect the overall gross margin trend. And secondly, As we are adopting our omnichannel strategy, because we are leveraging warehouse and inventory resources of offline business partners. In this case, sometimes we would share some of the gross profit with them, but at the same time, It helps us save the fulfillment costs. So the fulfilled gross margin improves when we while you may see a decline in gross margin Under the omnichannel strategy.
So gross margin is no longer very meaningful for retail business. So going forward, I would also encourage The investors and analysts to look at the fulfilled gross margin for retail business. And then secondly, On logistics, I talked about their operating margin a little bit. It's mainly due to the social security refunds that we received last year. So on the consolidated financial statements, This refund is going to actually affect 2 financial statement line items.
1 is our cost of sales for logistics business and second is fulfillment costs for retail business. So this and for the margin of logistics, it is also affected by the pace of investments in capacity Because in the first half year last year, we didn't make investments in capacity to support their future growth As normal. So really, that will make some forward investments in the second half of the year, which will be gradually absorbed as we grow in scale. And then 3rd, on the new business, at this stage, it is operated And are relatively lower gross margin compared to our core retail business as we are still in the process of building our supply chain capabilities. So these investments are for future growth potentials, as I mentioned.
And so that's why on the consolidated level, you see our gross margin may affect it a little bit. And on your second question regarding the effective tax rate, I'll say so first of all, JD has been generating very same profit margin compared to some other technology companies. We had significant accumulated losses at a consolidated level until the end of 2019. And you can see from our disclosure in the annual report, as of December 31, 2020, some of our subsidiaries You have pretty significant net operating loss carried forward, which can be used in the future for tax deduction. And then second, most of our subsidiaries in China are subject to an income tax rate of 25%.
We are certain subsidiaries benefit from the preferential tax tax treatment under the relevant tax law and regulations, including the high end new technology enterprises, software enterprises and encouraged industries in the Western region. Certain R and D expenses of our subsidiaries are also qualified for super deduction of 175%. These are all disclosed in our annual report. As of today, we have not received any notice that the existing tax preferential treatments We applied have been rejected. I mean, we have not received any notice.
So the recent news regarding tax rebates from other companies you have heard is focused on the key software enterprises. So none of JD's subsidiaries have ever applied for the key software enterprise in our history. So we believe going forward, JD is a new type of real economy based enterprise with revenue mainly coming from retail and logistics business as well as supply chain related service fees. Therefore, our tax treatment won't be affected by the change of the policy of Key Software Enterprises.
Got it. Thank you.
Thank you.
Next question, please.
We have the next question from the line of Jerry Liu from UBS. Please ask your question.
My question is related to regulation. I just wanted to get a little bit more color around The puts and takes on potential impact, for example, relating to either user data or ability to invest in the second half of the year. And on potentially the positive side, if regulation has a bigger impact on our peers, could that help for example user or GMV growth in the second half of the year? Thank you.
Shuei, undoubtedly, we believe that the introduction of regulation policies on the Internet industry It's a good thing for the long term and healthy development of the industry. In JD's development history, we have suffered from unfair market Behaviors such as peak 1 from 2, except of price subsidies and their disordered capital expansion and more. JD welcomes the stepping up of regulations in this industry. We firmly believe this will be good for the long term development of industry and related company. Based on our observation and the status, the recent wave of regulations focused on the following main areas: Disordered expansion of capital, market monopolies, data security and privacy, misuse of technologies and algorithm, closed systems that disrupt the fair market competition and so on.
So for now, we have completed a round of our internal self review and rectification according to the regulatory requirements. And we have also set up our internal supervision system to work on the big data security safeguard system, and we also carry out active communications With the regulators and got their positive feedback. So for now, we don't see a major impact on our business operations so far. And also, I want to mention that JD has always paid great importance On the data security and the personal information. So the arrival of the new regulations are not making a big impact in terms of our advertising business and so on.
And we can We see that this will be a main trend to strengthen the regulations on personal data, personal information, not only in China, but on the global horizon. And this will have a greater impact on those advertising driven platforms. And more words about the PIKWANFON2. Actually, we've seen Since early this year, we have welcomed a number of new products and also some of our products some brands are returning to our platform. Those returned platform returned brands include Starbucks, Estee Lauder and more.
And for the new products, as I mentioned In my remarks that they were for Gary and a number of emerging Chinese brands, they are also they are carrying out a number of Innovative ways to collaborate with us. And for us, we are also providing different supportive initiatives for this brand to better operate on our platforms. For example, we have a special initiative to support new brands To grow and thrive on our platform, and we also plan out some growth routes and lacking out their growth routes for the KA merger this year. So as I mentioned earlier that in our earlier call that for this new brand, they're joining or they're rejoining to our new platform. It takes time for them to adapt to JD's platform in terms of their operating styles and how they interact with their customers.
So this will take a bit of time and to help them we will also make our efforts to help them to build up their brands and their Also, I mentioned that I want to mention during this year's .com's 20 1st 20 21st 20 21st 20 21st 20 20 1st 20 20 1st 20 21st 20 20 1st 20 20 1st 20 20 1st 20 21st 20 20 1st 20 20 1st 20 20 1st 20 20 1st. We have seen a big growth on our marketplace platforms. As the growth rate of our POP business with the marketplace platform has a 9% 9 basic points higher growth rate than our self Actually, the pop business has become a main force, the main driver for our business growth. And a lot of analysts and consumers might believe that JD is the platform To better sell for our self operated products, those standard products such as mobile phones or PCs. Actually, for this quarter, We have seen that on our marketplace platforms, the sales of, for example, the mobile phones has increased 100%, which also confirmed the healthy growth trend of our ecosystem for our marketplace platform.
And in the future, JD has JD will continue to commit to building a multiple channel platform that involve our B2C models, Our marketplace platform, omnichannel, and our on demand consumption model. Thank you.
Ladies and gentlemen, we are approaching the end of the conference call. I will now turn the call over to jd .com's Shawn Zhang for closing remarks.
Thank you for joining us today on the call and for your questions. If you have any further questions, please contact me and our team. Thank you for your continued support in JD, and we look forward to talking to you next quarter. Thank you.
Thank you, sir. Thank you for your participation in today's conference. This concludes the presentation. You may now disconnect. Good day.