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British American Tobacco p.l.c. (JSE:BTI)
South Africa flag South Africa · Delayed Price · Currency is ZAR · Price in ZAc
94,961
+461 (0.49%)
Last updated: Feb 19, 2026, 3:00 PM SAST

Revenue by Geography

Millions GBP. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013FY 2012
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16 Dec '15 Dec '14 Dec '13 Dec '12
US Revenue
11.90B11.28B
US Revenue Growth
5.54%-5.97%
AME Revenue
9.55B9.24B
AME Revenue Growth
3.32%-5.62%
APMEA Revenue
4.96B5.35B
APMEA Revenue Growth
-7.20%-2.73%
Revenue (Other)
-804.00M-
Revenue (Total)
25.61B25.87B
Revenue (Total) Growth
-0.99%-5.19%

EBIT by Geography

Millions GBP. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013FY 2012
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16 Dec '15 Dec '14 Dec '13 Dec '12
US Segment Result
4.94B4.09B
US Segment Result Growth
20.92%-
AME Segment Result
3.43B-3.46B
APMEA Segment Result
1.62B2.11B
APMEA Segment Result Growth
-23.24%15.09%
Operating Income (Total)
10.00B2.74B
Operating Income (Total) Growth
265.39%-

Key Performance Indicators

Millions GBP. Fiscal year is Jan - Dec.
Fiscal Year
FY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016FY 2015FY 2014FY 2013FY 2012
Period Ending
Dec '25 Dec '24 Dec '23 Dec '22 Dec '21 Dec '20 Dec '19 Dec '18 Dec '17 Dec '16 Dec '15 Dec '14 Dec '13 Dec '12
Number of Non-Combustible Product Consumers
34.10M29.10M
Number of Non-Combustible Product Consumers Growth
17.18%14.12%
Cigarette Sales Volume (Sticks)
465.00B505.00B
Cigarette Sales Volume (Sticks) Growth
-7.92%-9.01%
Other Tobacco Product Sales Volume (Stick Equivalents)
12.00B13.00B
Other Tobacco Product Sales Volume (Stick Equivalents) Growth
-7.69%-13.33%
Vapour Sales Volume (10ml Units / Pods)
538.00M616.00M
Vapour Sales Volume (10ml Units / Pods) Growth
-12.66%-5.81%
THP Sales Volume (Sticks)
20.00B20.90B
THP Sales Volume (Sticks) Growth
-4.31%-11.81%
Modern Oral Sales Volume (Pouches)
12.20B8.30B
Modern Oral Sales Volume (Pouches) Growth
46.99%54.85%
Traditional Oral Sales Volume (Stick Equivalents)
5.50B6.10B
Traditional Oral Sales Volume (Stick Equivalents) Growth
-9.84%-7.58%
Updated Dec 31, 2025. Data Source: Fiscal.ai.