Sappi Limited (JSE:SAP)
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Earnings Call: Q3 2018

Aug 13, 2018

Operator

Good afternoon, ladies and gentlemen, welcome to the Sappi Limited third quarter of 2018 results conference call. All participants will be in listen-only mode. There will be an opportunity to ask questions at the end of today's presentation. If you're needing assistance during the conference, please signal an operator by pressing star and then zero. Please note that this conference is being recorded. I'd like to hand the conference over to Mr. Steve Binnie. Please go ahead, sir.

Steve Binnie
CEO, Sappi

Thank you. Good day, everybody. As always, I will move through the investor presentation deck, I'll call out the page numbers as I move through. Firstly, on page two, just some comments around forward-looking statements and regulations there for you to read. Moving on to page four, the highlights for the quarter. EBITDA, excluding special items, was $155 million, the same as the same period last year. Profit for the period was $ 51 million versus $ 58 million. That drop was entirely related to a higher depreciation charge, it was a non-cash item. Earnings per share was $0.10, U.S. cents, compared to $0.11 in the prior year, net debt was ZAR 1,603 million compared to ZAR 1,318 million. A combination of the acquisition of Cham earlier this financial year movements in exchange rates, with the euro being significantly stronger than a year ago. Moving to slide five.

We thought it would be useful just to reflect back over the last few years and how our strategy has evolved. There's been three distinct phases. Firstly, from 2010-2013, there was an element of balance sheet risk reduction, at the same time, we were balancing that with investments in dissolving pulp and specialty packaging. That was the conversions that we made at Cloquet and Ngodwana, the conversion at Alfeld for specialty packaging. In 2014-2016, a strong focus on reducing the leverage. We saw it come all the way down below two times, we're still maintaining it at these levels. In 2017-2020, we've seen a shift towards investing for future growth, particularly in the areas of dissolving pulp and packaging, the higher margin growth areas.

There's a number of global trends that are shifting in Sappi's favor. We've obviously seen a strong drive for sustainability, which is benefiting textiles and dissolving pulp, obviously benefiting there. On packaging with plastics being replaced with paper. In more recent times, we've seen rising pulp costs and a shift in recycled paper trade flows, which has encouraged graphic paper conversions. More recently, a drive for bioproducts and biomaterials. Slide six, just some graphs taking those three distinct periods. Obviously since 2010, we've seen a significant rise in packaging, a corresponding reduction in printing and writing papers, on specialized cellulose, rising significantly since 2010. It did go a little bit back in the current year, that's almost predominantly associated with movement in exchange rates. The EBITDA margins on the top right of that slide.

Specialized cellulose, the blue block, running at about 30%. The specialties and packaging at 13%. That's a little bit impacted by the fact that we have the ramp-up period from the two recent conversions at Somerset and Maastricht. We've always talked about that margin being in the teens, and we're still confident of that. Printing and writing papers at 9%, which is, in terms of relative to recent trends, is pretty good. Moving to slide seven, I won't go through this in detail, but these are all the mills that now have capabilities of making packaging and speciality grades. Perhaps the biggest point to point out is the recent conversions are giving us flexibility. At Maastricht and Somerset, we now have the ability to swing between graphic paper and speciality and packaging grades.

That allows us to take advantage of the respective dynamics in each of those markets. Slide eight. I've already touched on some of the trends, but specifically to specialties and packaging, a big push on the environmental side is creating opportunities. A lot of innovation in this space in terms of customized packaging and smart, active packaging, and those further support our decision to invest in those areas. You see that in slide nine, just some of the recent headlines. It's picking up momentum and our decisions to invest at Somerset and Maastricht were made a couple of years ago. The momentum behind the shift has gathered pace since we made our announcement. We're even more confident about our strategy as we move forward. Slide 10 has the breakdown of the dissolving wood pulp market.

Predominantly, the largest sector is the viscose, at just over 6 million tons. That's where almost entirely all our capacity is focused towards. That's a market that interestingly, if you look back over 2010 to 2017, has grown at 7.5% compounded. In fact, in recent years it's been double digit. As we go forward, we would expect we model around about 6%, and we continue to see a very favorable environment. Slide nine shows a number of the characteristics of cellulosic fiber versus cotton and polyester. In addition to the functionality and the feel of the product, which is very favorable, the strong sustainability message is creating opportunities for us. Moving to slide 12, we thought it would be useful to just update on the recent projects and conversions and so on that we've done.

Firstly, on the speciality and packaging side, Maastricht, that project was on time, within budget. The products that we're now producing are of the right quality, and we're confident about the prospects moving forward. Ehingen was a smaller project, but that was all done on time. Somerset, and it was in our results, as you know and from the commentary is we did have some challenges, that was predominantly related to problems with third-party vendors. There was delays and an overrun. I just wanted to put it in context. The impact on profits for the quarter was ZAR 8 million. That is a big number, but in the bigger picture, it's not that material. In terms of CapEx, we estimate that the overrun was between ZAR 30 million and ZAR 50 million. The reason we can't give a definitive number is we're still in negotiations with vendors.

The CapEx guidance that we've given you assumes the maximum number. I do want to stress that although the project did take a little bit longer, the quality of the product coming off the machine is excellent, and we are in a very strong position as we move forward. This impact that I've talked about is a once-off. In terms of the metrics for the project, this was an extremely favorable project for us, and despite the fact that the CapEx is running a little bit higher, the paybacks are still just over four years and an IRR of around 20%. Still very favorable, and we're well positioned to take advantage of the growth moving forward. In specialized cellulose, Ngodwana and Saiccor had annual shuts. We used those opportunities to do much of the work for our expansions on the dissolving pulp.

The ramp-up post the completion of the work took a little bit longer. We estimate that that impact on profitability was $3 million for the quarter. Moving to slide 13, you can see the net debt to EBITDA still around the two times. The two production issues combined add up to $11 million. We reported $155 for the quarter. If we had maximized the period of the shuts, it would have been $11 million extra. As I said earlier, that is a significant number, in the bigger picture, it's not that material. Page 14, the EBITDA bridge between this year and last year. The big story is obviously during the year, we've seen costs rise significantly, mainly on the pulp side, other chemical prices as well. We've been able to offset most of that impact through higher selling prices in all the regions.

The exchange rates, you can see here, is a net number of only two. It's a small impact, within the different regions, there's obviously an impact. Firstly, on the rand to the dollar, the average rate for this quarter was 12.60. I know that today it's 14.40 or whatever the number is, in the quarter that we're reporting, it was only 12.60. A year ago for the same period it was 13.20. We were still up against a significantly stronger rand than a year ago. I'll just remind you all that we estimate that for every $0.10 move, it's about a $4 million. Based on the numbers I've just given you, $0.60, you multiply that by $4 million. That's an annual number, $24 million, you divide that obviously by four to give you a rough quarter impact.

We were still up against headwinds there of currencies. Clearly, in the current quarter, things have moved, especially over the last couple of days. I will point out that half the quarter is gone already. We clearly didn't get advantage of the exchange rate close to 14 in the first month of this quarter. Moving to slide 15, the product contribution splits. With the move in the respective exchange rates, obviously specialized cellulose came down a little bit, printing and writing paper is up at 41%. We would expect that to normalize going forward. Encouraging to note that specialties in packaging is now 18% of the business. Page 16, our maturity profile for debt. No debt maturing and material debt until 2022. CapEx on page 17 reflects the higher number for 2018, as I said earlier, including the estimated cost overrun for the Somerset outage.

The 19 number we've included, that includes the beginning of the Saiccor expansion to add the extra 110,000 tons. Obviously, that will be subject to environmental approvals. Moving to the divisional overviews, firstly on page 19. The printing and writing papers with all the capacity that's come out of that market in recent times and by all accounts will be going forward as well. Operating rates are good at the moment, and that's enabled us to put through the price increases that we've seen. Interestingly, coated mechanical actually is having a pretty good year. We think some of that's got to do with the fact that the selling prices on the coated mechanical haven't gone up to the same extent, so you've seen a little bit of shifting around there. I would point out that there's always a lag on selling price increases relative to costs.

You saw earlier we've done a good job there of offsetting much of the impact of costs. In both the U.S. and Europe, we've announced further increases, which will benefit us in Q4 and as we move into the new financial year. We continue to manage the capacity in our mills, obviously, making investments where appropriate to lower costs. On slide 20, moving into the specialty and packaging grades. I've already talked about the big push for paper-based packaging. The selling prices here haven't gone up to the same extent as printing and writing. Part of that is in the contracts with customers, there is a fixed period whereby prices stay fixed. There's more of a lag relative to printing and writing. That is all coming up now for expiry, and we will be focusing on improving prices. The Cham acquisition has done very well.

The metrics are ahead of our business case at time of acquisition, and we're feeling very good about the acquisition. Moving to slide 21 on dissolving pulp. The demand has been good for dissolving pulp. Viscose prices have been somewhat depressed. There was a little bit of an inventory build there prior, and also a lot of new capacity came on board. However, obviously, pulp prices are good. Cotton, polyester prices all looking positive. We also don't believe there's significantly new dissolving pulp capacity coming on board in the medium term. We continue to look for opportunities externally, but as you see from our list of projects, our priorities is on the internal initiatives that we have. Turning to Europe, page 22, an excellent quarter with good profitability. As I said earlier, coated mechanical demand was good, but coated woodfree has come under pressure this year.

Interestingly, after 2017, where it was actually slightly positive, we have seen a renewed downward pressure in the current year. Obviously, a big pressure from higher costs, mainly on pulp, but we have seen lower costs of latex and energy partially mitigating that impact. In North America, profits were up on a year ago, but we obviously had the missed opportunity of the ZAR 8 million from the PM1 Somerset overrun. We've been very successful at putting through selling price increases. Obviously, Cloquet has to buy pulp, so being impacted by that. I've already talked about the PM1 conversion. In South Africa, the weaker ZAR, which I talked about, and the poor restarts after the shuts at Saiccor and Ngodwana, and those are now behind us. Dissolving pulp, strong, but the fact that production was low in this quarter will have an impact in Q4.

I gave the number earlier of $3 million impact for Q3. Because of low inventory levels, there's a $4 million impact in Q4. Beyond that, we'll be back to normalized inventory levels. No impact is expected for 2019. The slide 25 onwards talks to our strategy, these are slides we've talked to before. We've obviously extended them and updated them. I'm only going to call out a few highlights. Firstly, on slide 26, the continuing focus on costs across the business. Some of the investments we're making, we've got the ongoing procurement initiatives. We are on track to get the $60 million this year, as we get closer to 2019, we'll start to set ourselves targets for 2019 as well. Perhaps the one project to call out here is the upgrade of PM9 at Gratkorn.

That starts early in the new financial year, costing us $30 million and should deliver paybacks less than three years. Rationalizing declining businesses on slide 27. These are projects I've talked about previously, obviously we've been reducing our exposure with all the conversions that are underway. To stress the point I made earlier, we can swing these mills. That gives us the maximum flexibility. On slide 28, the balance sheet, managing our CapEx around the leverage ratio of two times. That's an ongoing focus. We renewed the RCF at a lower spread, ongoing good work in that area. As we move into slide 29, all the investments and projects that we've undertaken in the higher growth areas, the debottlenecking of dissolving pulp, the investments in technology, in packaging to take advantage of the macro trends.

We think that there's opportunities to grow packaging in South Africa, in Ngodwana and Tugela. As we complete the work on the pilot plants for the bioproducts, in time we believe there'll be more opportunity. Slide 30, I won't talk to this slide, we did announce it previously. We've got the biomass energy facility now in Ngodwana, those are the maths there associated with that. In specialties and packaging, again, we've listed these previously. No changes other than obviously at Somerset it did cost us a little bit extra, the maths on the paybacks is very attractive, the quality coming off the machine is excellent. In dissolving pulp, page 32, market's strong. We continue to look for internal and external opportunities, well-positioned for future growth. That brings me to the outlook statement, which is summarized on page 34.

Dissolving pulp, market's tightly supplied, limited new capacity. We're feeling good about the balance over the next two years. In printing and writing, operating rates in Europe and North America are healthy. We've done a great job at getting selling price increases through, clearly there's still a little bit more to be done, we have made those announcements, we're confident about being successful going forward. The coated wood free market, as I said earlier, a little bit softer than it has been, generally operating rates very good. On the specialties and packaging, feeling very good after the conversions that we've done, we're well positioned for a strong ramp-up in 2019 from those conversions. The CapEx this quarter, $180 million predominantly on those bigger projects that we list. We expect net debt to reduce further in this quarter.

It's always our strongest quarter, Q4, so you should see reductions. Based on the current market conditions and exchange rates, obviously exchange rates have moved over the last few hours. As I said to you earlier, much of the quarter is already gone. You're not going to see the full impact of that in this quarter. Clearly, if it was to remain at these levels as we move into 2019, it would have a material positive impact on our numbers. Based on the market conditions, the exchange that we've had, we expect Q4 operating performance to be similar to the last year, despite the lower inventories that I talked about earlier on the call. That's me finished the deck, operator. I'm going to put it back to you for questions.

Operator

Thank you very much. Ladies and gentlemen, if you want to ask a question, you're welcome to press star and one on your touchtone phone that will place you in the question queue. If you're ever decided for the question, you're welcome to press star and two and it has to then remove yourself from the question queue. Just a reminder, should you wish to ask a question, you're welcome to press star and then one. The first question comes from Sean Ungerer of Marcom Capital.

Sean Ungerer
Analyst, Marcom Capital

Good morning, guys, or good afternoon. A couple of questions. Just in terms of obviously heading into budget season now, I guess the toughest question is how are you going to be thinking about what sort of rand dollar you're going to be plugging in? More related on the conversions, I don't know if you guys are battling with the line, but it's quite bad from our side. In terms of the supply issues you had in terms of incorrect specs and not receiving sort of help on time, I mean, what sort of actions are going to be put in place for future projects? From what I can understand, the spillover effect from these delays is only a Q4 story. Is it fair to say that FY 2019 is going to be clean?

In terms of your specialized paper packaging contracts, could you maybe just talk around maybe what percentage of those contracts are hedged or have cost inflation pass-through clauses to that effect? Thanks.

Steve Binnie
CEO, Sappi

Okay. I'll take the first three. Barry, I'm gonna put that last question on the contracts on the packaging side. I'll come back to you on that one, okay? On the budget, you're right, we're in the budget season. The rand's moved significantly in the last few days. If you'd asked me this question last week, we were probably going to budget around 1320. We need to reflect. Things are moving as we go. In the short term, it is very favorable for us, the shift in the exchange rates. I'll reiterate the number I gave earlier that for every $ 0.10 move, it's a $4 million annual impact, positive impact on EBITDA, if the rand weakens. We certainly wouldn't budget where it is today, but perhaps as we reflect, 1320 might be a little bit too strong.

We need to think about that over the next couple of weeks. On the conversions, you're right. We were disappointed with the contractors. They didn't deliver on time. We were at their mercy. Your question is what are we gonna do going forward? Clearly, we're taking a lot of learnings from this. We've looked at our processes. I think the biggest challenge we've had is we've probably allowed the third parties too much autonomy. We need to take more control over the process. We're fortunate that we are a global business. We have resources in each of the regions. We need to share our learnings. It's unfortunate that the Somerset PM1 has overrun like it has. We need to take those learnings forward. In the U.S., we've had some extremely successful projects over the years. I think back to when we converted at Cloquet.

That was on time, on budget. The team can deliver. It was just unfortunate in this situation, we were let down by third parties. In South Africa, we've had smaller challenges. It's not a material impact. Again, taking those learnings on board, we've had meetings with the key vendors. I'm not gonna name them, but many of you know who the big players are in the industry, we've had some forthright discussions with them, and we are being proactive with regards to new projects. The big projects that we have coming up are the Lanaken conversion in Europe, the European team have been very successful at implementing projects, and we've got our A team working on that. Taking the learnings from what happened at Somerset. Down in South Africa, we've got a strong team working on that.

Once again, being proactive with regards to tight management, putting the right people, sharing resources across the group. As things currently stand, we are confident that we can deliver those projects on time and in budget. I just want to put everything in context. This is not to make excuses, but although the Somerset project did overrun, it's still a very, very attractive project. The metrics look very good, we are confident that we can take the learnings. In terms of your third question on the impact on 2019, yes, you're right. The delayed impact on the two issues that I talked about is in Q4. Nothing. It will be a clean 2019. Just to remind you that Q4 impact would be $6 million for Somerset and $4 million for the South African low inventory levels. Beyond Q4, we will be back to normalized levels.

Barry, do you just want to just chat about the packaging contracts and the terms and how we're doing catch up there?

Barry Hale
Group Head of Packaging, Sappi

Yeah. Well, first of all, overall, the specialty packaging prices year-over-year are up about 7%. Rather similar in percentage terms to the graphics price rise, but obviously from a higher level. What you do have in this business, a number of businesses where the contracts are time-based, will have either six annual contracts. It's the same way as you have with publishing papers, you get various chances to increase those prices. Most of them these days are linked in some way towards what's happening. We have these are the number and those types apply as the season comes up. Those tend to be annual ones, be in November. November is a very big month. For the six months, one is in July. We've seen prices move up again in July.

We expect for onwards for these to move up rather more robustly because the pulp prices have moved so much this year.

Sean Ungerer
Analyst, Marcom Capital

Thanks very much, Steve and Barry. The line's quite bad there, just to sort of confirm what you were saying, you were saying that most of the annual ones are renewed in November with the six monthly ones in July. Is that correct?

Barry Hale
Group Head of Packaging, Sappi

Six monthly ones, January and July.

Sean Ungerer
Analyst, Marcom Capital

January and July. Okay, great. Then, just to follow on from that. Just in terms of the actual contracts, do they provide for any cost push when you guys are sort of seeing that, or do you have to wait for the actual contract to come to negotiation again?

Barry Hale
Group Head of Packaging, Sappi

It's very rare for these contracts to be broken.

Sean Ungerer
Analyst, Marcom Capital

Okay

Barry Hale
Group Head of Packaging, Sappi

Push. You take the up, you also take the down. When prices go down, they don't get broken either with pulp.

Sean Ungerer
Analyst, Marcom Capital

Okay, excellent. Thanks very much, Steve, Barry.

Steve Binnie
CEO, Sappi

Thanks.

Operator

The next question comes from Wayne McCurrie of Avior Capital Markets.

Wayne McCurrie
Analyst, Avior Capital Markets

Hi, guys. Thanks for the call. Just you flagged coated woodfree losing market share to coated mechanical in Europe due to prices. Can you just sort of provide some color on how you're sort of thinking about your coated woodfree and coated mechanical exposure over the next two, three years, given that a large part of your conversion to specialty paper and packaging sort of envisioned you shifting European coated woodfree volumes to Lanaken, which currently produces coated mechanical. Should we sort of think that your proportion of coated mechanical is potentially going to be higher over the next two or three years than initially sort of planned within Europe, given the sort of downgrading trend that we're seeing in the market? Second question is, with the weakness in the renminbi, have you seen sort of Chinese coated woodfree producers return to the export markets?

We obviously saw a massive clear out last year, which supported volumes. Thanks very much.

Steve Binnie
CEO, Sappi

On the first question, and then if Barry wants to elaborate further, I'll pass it over to him. Bear in mind, it's only on the web grades, the publishing segment that has been impacted. On the sheet side, that has not been a material impact. Your question is in terms should we expect more? Look, once we complete the Lanaken conversion, it's predominantly just going to be our Kirkniemi mill that's focused in this segment. Barry, I don't know anything else you want to add?

Barry Hale
Group Head of Packaging, Sappi

Just to say also, of course, we are reducing the wood-free sheet capacity in Maastricht and Stockstadt as those mills start going more into sort of specialty markets. What you're seeing is a sort of carousel whereby Lanaken takes up the lightweight area of coated woodfree, which is the sweet spot of that machine, while other machines start transferring more to specialty. No, we wouldn't necessarily see more mechanical coated. It is possible to make mechanical coated still at Lanaken. We'll do whatever the market rewards best. The main focus is on a carousel to get the wood-free coated machines operating to their sweet spot and growing the specialty business.

Steve Binnie
CEO, Sappi

Also, there's been a lot of potential capacity closures announced in the coated woodfree space. We're feeling pretty positive about the market balance in that area over the forthcoming years. On the Chinese coated woodfree, we haven't seen major shifts with the recent move in exchange rates. Mark, Barry, have you noticed anything different?

Barry Hale
Group Head of Packaging, Sappi

From my end, no, Steve. Because those Chinese producers have had these enormous increases in the cost of their pulp as well. They've had to increase their prices in their own markets, it's been very difficult for them to export.

Steve Binnie
CEO, Sappi

Yeah. Mark, anything on your side? No.

Mark Gardner
President and CEO, Sappi North America

No, it's similar to what just Barry comments were. We're not seeing that. Plus, on the sheet side, we still have the original duties put in place quite a few years back.

Steve Binnie
CEO, Sappi

Yep. Okay, thanks. Wayne, anything else?

Wayne McCurrie
Analyst, Avior Capital Markets

Yeah. Maybe just to follow up. On slide 14, we got the EBITDA bridge. I think it's safe to say that we got very strong graphic paper markets. We got a very strong dissolving wood pulp markets, and you got a growing specialties business. If you just look at the price and mix benefits that you got in the quarter versus the increase in variable costs and increase in fixed costs, the price and mix didn't actually offset your cost increases. Which surely it must be concerning given that you're actually operating in fairly positive markets. How should we contextualize this viewpoint and what more can Sappi do to take out costs? Clearly pulp is the big one. What sort of opportunities do you have within that European business to increase pulp integration?

Steve Binnie
CEO, Sappi

Firstly, I would point out that there is a lag impact. As these pulp costs have been rising, we've been playing catch up. There's still a significant catch up, which is reflected in that table. The other thing I would point out is just the sheer extent of the pulp increase. You're talking 50%. It's been huge. Clearly, our ability to pass on that kind of incremental cost is somewhat restricted. However, I think we've done a pretty good job and we'll continue to push selling price increases. We've broken a 10-year trend here by putting through selling price increases like we have. In terms of pulp integration, we are looking at short-term initiatives. Sorry, not short-term, smaller initiatives to boost integration. I think that will push it up somewhat. Barry is running in the mid-50s.

We probably have opportunities to get it into the low 60s integration. Anything sizable. The problem you've got is that any pulp assets that are out there, as you'll appreciate, are extremely expensive in times like this. It wouldn't make sense for us to go out and buy pulp assets to boost that integration level. Barry, anything you want to add over and above that?

Barry Hale
Group Head of Packaging, Sappi

No, I think you've answered it completely.

Wayne McCurrie
Analyst, Avior Capital Markets

Great. Thanks a lot, guys.

Operator

Ladies and gentlemen, just a reminder. Should you wish to ask a question, you're welcome to press star and then one. The next question comes from James Twyman of Prescient Securities.

James Twyman
Analyst, Prescient Securities

Yes, thank you. I've got three small questions. The first one is, you mentioned in South Africa what the cost in Q3 was and the cost in Q4 was of the problems. Could you say what it is for Somerset, where there was an $8 million hit in Q3? Just wondering what the follow-on hit in Q4 is. Secondly, you're increasing South African dissolving pulp production by 50,000 tons. You've lost 30 this year. Is it reasonable to say that your dissolving pulp production in South Africa could be 80,000 tons higher next year? If not, just why that would not be the case. Finally, just the downward pressure on coated fine paper, just squaring that with the fact that you are attempting a price rise attempt. Do you think that's doable?

Of course, it is a very seasonally weak period and that you're looking for the increase being after that.

Steve Binnie
CEO, Sappi

Yeah. Well, the first one, on Somerset's impact for Q4, it's $6 million. Obviously, we've taken that into account when we give our earnings guidance. I'll let Alex go into a little bit more detail on dissolving pulp. Yes, you're right. The production that we were short this quarter, we would expect that to come back next year plus obviously the debottlenecking volumes. Alex?

Alex Thiel
CEO, Sappi Southern Africa

Steve, I think the 80,000 tons is the correct number. That should be the upside of it. We had the problems, but most of those problems are now fully addressed. We at Ngodwana, except for the evaporator that we have to commission, we are running the machine at an effect of 250,000 ton capacity. We have to wait for the evaporator to do that continuously. At Saiccor we are roughly at the 780, we've achieved what we've wanted.

Steve Binnie
CEO, Sappi

Yeah. In fact, Alex, it's probably a little bit more because we had some production challenges in Q1 as well. We would hope that.

Alex Thiel
CEO, Sappi Southern Africa

Yeah

Steve Binnie
CEO, Sappi

that volume would come back next year as well.

Alex Thiel
CEO, Sappi Southern Africa

That's right.

Steve Binnie
CEO, Sappi

On the coated fine paper, yeah, we're pushing. Barry, do you want to elaborate further on the latest price increase?

Barry Hale
Group Head of Packaging, Sappi

Yeah. The latest price increase has gone through. We noticed that there was greater acceptance this time around. Because it's so obvious what's happening on pulp prices. There really isn't that much choice. There has been a number of bankruptcies. A number of those have come back from the dead, even so, there is really no escape from passing on these price increases. It is a costly enforced price increase, the operating rate is good enough to allow it to happen. It's going through well. We have another one announced for October.

Steve Binnie
CEO, Sappi

Yep, thanks. Mark, that latest increase of yours?

Mark Gardner
President and CEO, Sappi North America

Yeah. It's actually a pretty seasonally strong period right now. It usually is during late summer and fall. We've announced the latest price increase here just a couple of weeks ago. Again, it's all in line with the increase in costs and very high demand.

James Twyman
Analyst, Prescient Securities

Thank you very much. You do mention briefly in the statement something about the fact that the new products that you're bringing on are at much lower margin because they're new. Is there any way you can sort of slow that process down so you can maximize coated fine production at Somerset?

Steve Binnie
CEO, Sappi

Mark, do you want to carry on? Obviously, this is a process that you go through when you have a new machine and you're testing all the grades. Maybe Mark can give a full kind of feedback in terms of the quality that's coming off.

Mark Gardner
President and CEO, Sappi North America

Sure, Steve. Thanks. Yeah, we concentrated when we first started the machine up on getting our graphic legacy grades qualified, which we have, and have been producing. On the board grades, we've run all the way up through to our 24-point caliper, and we're very pleased with the quality and the results of that. We've been working very closely with a handful of major customers as we develop those grades. We're now pretty well through that phase, and we're moving into first quality sales of the board grades. That's going very well. The equipment, the design of the product is coming out as we thought it would. We'll start to see the volume come up and the price come up on that product as we move through the rest of this quarter into Q4.

James Twyman
Analyst, Prescient Securities

Thank you very much.

Operator

Ladies and gentlemen, just a final reminder. Should you wish to ask a question, you're welcome to press star and then one.

Steve Binnie
CEO, Sappi

Okay. Operator, if there's no further questions, I'd like to thank everybody for joining us on the call today. I look forward to discussing the full year results in three months' time. Thank you.

Operator

Thanks very much, Steve. On behalf of Sappi, that concludes today's conference. Thank you for joining us. You may now disconnect your lines.