Brooks Macdonald Group plc (LON:BRK)
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May 5, 2026, 4:35 PM GMT
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Earnings Call: H2 2022

Sep 15, 2022

Andrew Shepherd
CEO, Brooks Macdonald Group

Welcome all to Brooks Macdonald's full year results for 2022. I'm Andrew Shepherd, CEO, and joining me today will be Ben Thorpe, our CFO. It's obviously been an unprecedented week following the passing of Her Majesty Queen Elizabeth II. We at Brooks Macdonald deeply saddened by her passing and express heartfelt condolences to the Royal family at this difficult time. However, we must turn to the matter at hand, which, of course, are our full year results. Now, today, it is our intent to take you through how we see the opportunity before us, how delivery of our strategy is progressing, where the numbers for the year have landed, and how we intend to accelerate our growth profile now we have the foundations in place.

As background, our financial year has been one of much change globally, with markets reacting positively as we came out of the depths of the COVID pandemic, and then negatively as Putin invaded Ukraine, which then drove even higher an already rising inflation rate, which is now being followed by interest rates. This has created an atmosphere of uncertainty, which has not led to client outflows, but is certainly slowing decision-making when it comes to investment. Given these turbulent market conditions and the effect on client sentiment, if we turn to the summary on slide 4, I am very pleased and proud of the performance of our business. Record revenue, record underlying profits, and record underlying profit margin were underpinned by positive net flows throughout the year, every quarter, and indeed every month. Particularly impressive given the difficult H2.

This was driven by our managed portfolio service and in particular, our business-to-business investment solutions proposition. Since year-end, we've gone live on the SS&C platform, a significant achievement, migrating to their systems in July. I want to put on record my enormous thanks to all of our people who have enabled that go live, but also managed the change over the first few weeks. Major transformational change takes real commitment, and I'm proud of the way we're working together to deliver this solution. As a result of the continued strength of the company, I'm delighted to be able to announce an increase to the dividend for the 17th year in a row every year since we listed in 2005. Clearly, this shows the confidence that the board has in our strength and in our ability to deliver on our ambitious growth plans.

Turning to the opportunity on slide 6, we've often spoken about our ambitions for growth, more on which later, but I don't feel we've reminded you for some years as to why we're so excited about the opportunity which presents itself to us and the significant tailwinds that enable it and us. As you can see here, the opportunity for our main distribution channel, financial advisors, is immense. Wealth is gradually growing, and it is growing because, frankly, it has to. People are living longer and need to have larger pots to be able to provide for their retirement and for the erosion of asset values by inflation, never more relevant than now. This provides a clear need to invest that money for the long term.

A large proportion of that saving is through pension funds, and the devolving of responsibility to the individual is starkly shown here with defined contribution schemes overtaking defined benefit schemes over the last decade. Equally, the number of people with no pension at all has more than halved in the same period due to government initiatives such as auto-enrollment. We are seeing a large number of pensioners taking their whole scheme as cash, but more importantly, because there will be a lot of very small schemes in that prior figure, the vast majority in terms of wealth are going into drawdown. In both of these cases, it is imperative that advice is provided to ensure fully informed decisions are being taken that gain people the right outcomes for them.

Pleasingly on this point, on slide 7, we can see that more and more clients are taking advice with around 50% more in 2021 than were taking advice in 2016. It's interesting that over this period, the number of advisors has not really moved up in the same way, so capacity is an issue while demand is rising strongly. The need to make advisors' lives easier so they can take on more clients has never been more pronounced, and we're making great strides to enable this through our partnership with SS&C, but more generally in our conversations every day with advisors. The opportunity for advice, therefore, seems to me incontrovertible, and I would strongly argue that this also applies to investment managers who support advisors.

We can see on slide 8 that it is clear that the expectation is for outsourcing investment management to continue apace, and the reasons for that outsourcing are clear and understandable, aligned to client outcomes and also to business success. DFMs are well used among small and medium-sized advisors, and multi-asset funds among all, but particularly the larger advisor firms. On this point, our acquisitions of Cornelian and Lloyds Bank International in recent years have built up our capability in multi-asset funds, and our recent price reduction of the Cornelian risk managed fund range, which Ben will touch on later, and the arrival of Sarah Ackland to add her expertise in distribution, signal a step change for us in this space. From being a net detractor to flows, we now expect this segment to gradually increase its contribution over the coming years.

This focus on building out our multi-asset fund capability will not detract from the great work being undertaken on our discretionary services, and in particular on MPS, which, as you can see on slide nine, has continued to grow quickly at an industry level. We're targeting this market with three offerings, our business-to-business investment solutions, an on-platform offering, and an offering in our own custody. This provides advisors with the ability to tailor the solution for their clients and their business. Interestingly, it would appear that more advisors are focusing on having one provider for MPS, which very much plays to our investment solutions offering, where we're building propositions with advisors for their clients. Also interesting that BPS is still growing despite the market shift to MPS and multi-asset funds as the default solution for advisors' clients. Lastly, on the opportunity.

This is a fast-consolidating industry, and it is very much our intent to grow market share inorganically as well as organically. You can see on slide 10 that there's plenty to go for in terms of market share, particularly in the MPS multi-asset fund and private client segments. In summary, on slide 11, firstly, overall wealth is increasing because it has to. Secondly, the demand for advice is increasing due to the devolving of responsibility to the individual and the choices available to them. Thirdly, outsourcing by advisors continues apace so that they can reduce risk in their firms, they can focus on clients, and financial planning, they can offer high-quality outcomes to those clients. Fourthly, the opportunity exists to build market share through the acquisition of quality assets.

This is the opportunity which I've described today, which allows us to come here, to sit here today, to present these strong results we have here, with which I'll pass on to Ben to go through the progress we've made on delivering our strategy and our results in numbers.

Ben Thorpe
CFO, Brooks Macdonald Group

Thanks, Andrew. Good morning, everyone. I'm presenting two sections today. Firstly, setting out how we have successfully delivered on our strategy over the last year, and then secondly, pulling out the key highlights from the financials. I've kept this brief today, given this is covered in the RNS in detail, and we have a lot to cover on the opportunity, strategy delivery, and our ambitions for the business. Turning to slide 13, my first slide. You've seen this picture before, but it is always worth a revisit. We have a clear mission and purpose, and our vision is to be the leading investment manager for intermediaries. FY 2022 was a very strong year of delivery towards this goal. I also think it's worth stressing that we are ambitious. We want to lead and shape the industry.

As we have just set out, the opportunities are huge, and we are in the right place to capture them. We are focused and clear on how we create value, and the three value drivers of market-leading organic growth, service and operational excellence, and agile, high quality M&A underpin all our actions. Encouragingly, we have made strong progress on each of these this year. We put a lot of store in maintaining our credibility and track record as a management team, and we do this most effectively by doing what we say we will. Based on this year's deliveries, I believe this shows that we mean business. This clarity of thought, combined with our delivery capabilities, in my mind, sets us apart from the competition.

More importantly, the high margin we have delivered gives us the ability to invest back into the business to ensure we capture an outsized share of the huge opportunities that we see. Let's now go through some examples of what we have done this year. Turning to slide 14, we have made huge strides on net flows over the last couple of years, and we are now solidly back into positive territory with a very respectable 5.3% net flows in H2. However, we are not planning to stop here. Andrew will talk about our ambition shortly, but we see lots of opportunities to increase gross inflows across the whole product range, and reassuringly, we expect outflows to continue to moderate over time.

Turning to slide 15, I think this is an excellent example of why we are confident about us achieving market-leading levels of organic growth going forward. As Andrew said earlier, MPS is the fastest-growing part of the advisor market, and over the last year we have been successful in capturing that growth, and we have won market share in a highly competitive space. This is the result of two things. Firstly, we have enhanced our regular platform MPS distribution. Investing in the team, and we are now on over 20 platforms. This is working, and we had 98 new IFA supporters in the year. Secondly, we have Brooks Macdonald Investment Solutions, and this has gone from strength to strength, and we have doubled funds under management in the year. Increasingly, as we set out earlier, IFAs want to work with just one MPS DFM provider.

Over the year, we've become first choice for nine new supporters. The key to our success is culture, something which is not easy to emulate. IFAs see us as a right long-term partner for their business and their clients. They see that we have a culture based on doing the right thing and making the right judgment calls, successfully balancing risk and return, and they value this, and they want to work with us. When we combine this strong cultural advantage with a proposition that aligns with their advice process and delivers the right outcome for their clients, it makes what is a big decision for IFAs a much easier one to make. We have a strong pipeline of BMIS opportunities, and we expect this, combined with our reinvigorated MPS proposition, to drive growth over the medium term.

Turning to slide 16, here is an example of where we have taken decisive action and are leveraging our strong financial position to underpin our medium-term growth trajectory. In this case, in our funds business, and in particular, our suite of risk-managed funds. This range of funds was acquired when we purchased Cornelian and is attractive to those IFAs who use multi-asset funds to deliver their investment offering. However, pricing in multi-asset funds has been moving rapidly, and we believe by being bold, we can avoid further outflows and then move quickly back into positive territory and win market share. This will impact revenue in the short term, but we expect to break even within 18 months or so, and then the rest is all upside.

This move, combined with the hiring of our new Global Head of Distribution, Sarah Ackland, should power a step change in our funds net flow performance over the years ahead. Sarah has joined us from Liontrust, where she's the head of the multi-asset business, and before that, she was head of the U.K. funds business, Architas, prior to its purchase by Liontrust. Turning to our next value driver of service and operational excellence on slide 17. We're incredibly proud of our achievements in going live with the final components of our system and process transformation with SS&C in mid-July. This is a huge milestone for the group and one that we have accomplished in a little over 18 months. As many of you will know, replatforming is fraught with pitfalls, and we have deftly navigated the challenges to go live on budget and only slightly later than first planned.

It wasn't easy, and there are things that we still need to improve and that need to be embedded. The platform is now in place, and we can rapidly move from embedding to benefit realization in the weeks and months ahead. The benefits of this change are many, from enhanced client and advisor service levels to improved efficiency in operational gearing. This new platform is key to us maximizing value creation for both our organic and inorganic ambitions. It is worth reminding everyone again that this partnership is built around a tiered basis point contract lasting for the next nine years or so, which is clearly helpful in these inflationary times. The marginal cost of adding additional assets from here on in is now very small. This is a game changer for the group. Turning to our final value driver on M&A.

The first key point is that we have all the capabilities in place to do M&A and do it well. We have a well-tested internal capability to execute deals, supported by a comprehensive ecosystem of high-quality external advisors. We also have a strong network in place across the industry. We are well connected, and we have good insight on what assets are coming to market. We think and act proactively, and when we act, we can move at pace. Once acquisitions are over the line, we then have a strong internal integration capability to ensure that businesses are quickly and successfully integrated and that benefits are delivered as expected. We have tested these capabilities over the last two years with excellent results. We now have another acquisition close to completion with the acquisition of Integrity Wealth Solutions, and this is expected to complete shortly.

This transaction will provide insight into the IFA market and provide scale and capability to our existing advice operations. These capabilities and our recent acquisition track record, combined with the SS&C go live and our ambitions, mean we are now well placed to create further significant value through M&A. Andrew will talk more about our ambitions later and the types of deals we are looking to do. Now to the results. Turning to slide 20 on the section on the FY 2022 financial results. We are very pleased with the financial delivery in the year, and all our key metrics have moved in the right direction. As expected, H2 performance was not quite as strong as H1, but this was due to the market backdrop. However, overall, we are very happy with where we have finished up for the year.

Total revenue was up by 3.4%. Underlying profit was up by 12.7%. The underlying profit margin increased to 28.2%. Underlying diluted EPS was up by 12%. We are pleased to announce a final dividend of GBP 0.45 a share, taking the total dividend for the year to GBP 0.71, which is up by 12.7%, in line with underlying earnings. As I said earlier, I'm keeping this section brief, so I'm gonna cover four key topics only. These are revenue yield, underlying costs, capital, and guidance for FY 2023. Always, I'm happy to take any questions shortly. Turning to yield on page 21. As expected, the group yield is down year-on-year due to lower transactional income and the impact of MiFID.

As we highlighted at the half year, we saw weaker transactional income off the back of lower activity in client portfolios due to a stable asset allocation in H1. However, activity did pick up in H2, and we have delivered slightly ahead of the 2.5 basis point increase we guided back in January. Discrete product fee yields were broadly stable, with any reductions being due to the movement from outflows to inflows in basis points year-on-year or more broadly, IFAs benefiting from our tiered rate cards, which share the benefits of scale with IFAs and their clients. Turning to underlying costs on slide 22. Cost discipline is a key part of why we have been successful, and how we have continued to deliver margin progression against a tougher external backdrop. We run a tight ship and look to zero-based costs every year.

The year-on-year increases in the chart were predominantly driven by the full year impact of last year's Lloyds Channel Islands acquisition, and the increase in performance-based pay associated with higher profits, and also the increase in T&E due to us getting back in the office. These have been offset in year by the impact of a number of cost saving initiatives, our digital transformation, some good news on the FSCS Levy, and the release of prior year tax accruals now that we have come to the end of our corporation tax and VAT review project. To change from an in-house traditional IT and ops cost model to the outsource model we now have with SS&C, delivered a net reduction of GBP two and a half million in the year.

The majority of this related to one-time benefits associated with the transition between the two models and the slightly delayed full system switchover. An example of this being depreciation, where our historic platform was fully depreciated by mid-year, but we don't start depreciating the much smaller set of costs associated with the new one until FY 2023. Overall, we expect cost growth to be mid-single digits into FY 2023, with costs expected to increase to the low GBP 90 million. Turning to my penultimate slide on capital, slide 23. We remain very well capitalized and are now producing meaningful amounts of surplus capital every six months, from which we can drive increases in the dividend and fund investment in the business, increasingly through bolt-on acquisitions. We expect the Integrity Wealth Solutions acquisition to complete shortly, and that will utilize a quarter of our current surplus.

We are also looking to do other similar accretive deals over the months ahead. The dividend payout ratio was held flat in the year, but giving earnings growth, we still delivered a strong increase of 12.7%. You can see that we do have room to move this upwards in the years ahead. Finally, turning to slide 24 in guidance. As we stand today, our view of FY 2023 underlying performance is in line with current market expectations. I'm sure you want to mark your models to market, but I would note that the impact of the investment and growth for RMF funds will pretty much offset that mark-to-market.

Given the strength of our progress in FY 2022, we can now deal with the impact of lower markets and have the capacity to invest back into the business at the same time and still deliver a margin in the mid-20s. On flows, medium term, we remain confident that we can deliver on our ambitions of 8%-10%. Performance year to date has been fine for what is traditionally a quiet quarter over the summer. In summary, another strong year. The size of the opportunity, combined with the quality of our people and the strength of our delivery, mean we are excited and confident about the future of the business. I now hand you back to Andrew.

Andrew Shepherd
CEO, Brooks Macdonald Group

Thanks, Ben. Looking to the future on slide 26, our intent over the medium term is to become a top five wealth manager in the U.K. and its Crown dependencies. Specifically, as previously stated, we are aiming for top quartile underlying profit margin. We're also looking at net flows between 8% and 10%, which combined with 5% market increases over a five-year period, doubles our FUM every five years. Combine this with similar growth through acquisition, and we believe that you have the top five business we are ambitious to become. How are we going to achieve this? As Ben has mentioned, culture is a key focus for the business, and this culture is built upon our guiding principles, that we care, that we're connected, that we do the right thing, and that we make a difference.

You'll note that the title of our annual report and accounts this year is Making a Difference. These keep the business focused on the drivers that make us a firm and a group of individuals that clients and advisors will want to work with. Ally that to strong long-term investment performance and being easy to use, and you have a powerful business case. We need the right set of propositions, more on which in a moment, and the distribution capability to take it to market. Our decades of accumulated knowledge and experience of the advisor marketplace, as well as our constant conversations, help to ensure that we're in the right place at the right time with the right proposition. That proposition set is where our medium-term organic growth will be sourced.

Specifically, the development of investment solutions as a primary delivery mechanism for our platform MPS has made great strides and built great relationships with a number of advisor firms, and the pipeline here does look strong. Building long-lasting relationships with advisors has powered our long-term success, and we're working hard to understand the requirements and to deliver for each individual company. As we've said, in multi-asset funds, we have the proposition set. Now we're investing in the distribution of it, and given the size of the prize, we're excited to see what we can achieve here.

BPS remains at the core of our business, but with a different role than was the case a decade ago, with a focus on really adding value where clients need it and are prepared to pay for it, such as decumulation, where they need portfolios organized to provide for tax requirements, for vulnerable clients, or where clients are particularly sophisticated. Indeed, also clients who just want their hand-holding through the whole process. Private clients have always been an important part of Brooks Macdonald, and Martin Lindsey and his team from Integrity will add great capability and experience. We're really looking forward to their arrival later this year. As such, we feel we have the right set of tools to power our organic growth. To be top five, we need to match inorganic with organic.

On slide 27, we detail that we see this as being across three categories. Investment managers will clearly add scale, but they also allow us to take advantage of the high levels of operational gearing enabled to us through the SS&C partnership. Advisors who we know well and are considering either an exit strategy or how to focus their time and their business on their clients rather than running their operations are always welcome to talk to us. Sometimes this will lead to them joining the Brooks Macdonald Group, such as with Integrity. A transformational deal would be a step change and would enable a combined stronger group to focus that strength on maximizing and accelerating take advantage of the opportunities which we've laid out today. In all of these, our long-held acquisition criteria are key.

We do not need to hoover up poorly performing businesses that need fixing. We want quality businesses that are gonna add value to us as a whole. That strategic value comes in many forms, but examples would be the Cornelian and Lloyds deals, where their multi-asset funds have given us critical mass in that universe, both in the U.K. and overseas. We also need to extract economic benefit from any acquisition, but so does the seller. We're looking to pay a fair price. Finally, and crucially, we must have a strong cultural fit with any business that we're joining with. Without this, no transaction can work, particularly true in wealth management, where it is very much a people business.

Looking at slide 28, in summary, we feel the tailwinds, our vision, knowledge and reputation, together with the proposition we have in place, our centralized investment process focused on quality client outcomes, and our market-leading digital capability leave us well positioned for future growth with an experienced and ambitious team set to deliver on the opportunity. To close with slide 29, I am very proud of what we have achieved and very proud of our record of delivery, which has put us in such a strong position. I'm very excited for the future and what we can achieve. Thank you.

Operator

We have the first question from Paul Bryant from Equity Development. Please go ahead.

Paul Bryant
Equity Research Analyst, Equity Development

Thank you, Andrew. Two from me, probably linked. The appointment of Sarah Ackland, could you talk us through what that means in terms of changes to distribution and new business targeting? I mean, is there gonna be more of a focus on particular products, geographies, that sort of thing? The second one is, as I said, probably linked. The international business, how do you see that in terms of its potential, almost as a proportion of the whole group, given the growth strategy? Do you see that being in a bigger or smaller proportion? Thanks very much.

Andrew Shepherd
CEO, Brooks Macdonald Group

Many thanks, Paul, and good morning, all. Okay, two questions then. The arrival of Sarah Ackland. We've been in the process of redefining the proposition set over quite a period of time now, and we feel that we've now got the foundations in place to really drive forward the distribution.

What we needed was someone to come in and actually own that part of the business, both the sales and the marketing. Sarah's a fantastic individual, really fits into the culture of Brooks. You know, she's only been here 10 days, and you can clearly see that already. Her experience, very much in the IFA world and, very much in multi-asset, specifically multi-asset funds at Architas, and then multi-asset in general, including MPS at Liontrust. She's responsible for the full gamut of product and services that we have. What I think her arrival does say is that we needed to bring in further expertise in the multi-asset fund world. We are very strong in discretionary sales, but not so strong in the sale of multi-asset funds. We're anticipating that her experience will help us to win more market share in the multi-asset fund world. Ben, you wanna talk some?

Ben Thorpe
CFO, Brooks Macdonald Group

Yeah.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah, yeah. Go ahead. Yeah.

Ben Thorpe
CFO, Brooks Macdonald Group

Hi, Paul. Morning, everyone. In terms of the international business, as we said before, we firmly believe we can grow in line with the rest of the group, 8%-10%. As Andrew mentioned, you know, add on your 5% market, and, you know, we expect it to be able to double every four-five years in line with the group. On that basis, you know, it gets bigger, but on the same proportion. You know, it's an exciting opportunity in the Channel Islands, the Crown Dependencies, and internationally. You know, with trust, IFAs and direct private clients, you know, supported by recent acquisition of Lloyds. Actually, you know, we think there is ways that we can supercharge that growth.

Actually, you know, in terms of our ambition to be the top five wealth manager, you know, it's not just in the mainland U.K., it is in the Channel Islands as well. It's a really exciting time for that part of the business. You know, it's been through tougher times, but it really is coming out the other side. It's a great team, and we expect it to push on.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah.

Paul Bryant
Equity Research Analyst, Equity Development

Thank you both. Very helpful.

Andrew Shepherd
CEO, Brooks Macdonald Group

Pleasure.

Operator

The next question comes from Ben Bathurst from RBC. Please go ahead, sir.

Ben Bathurst
Equity Research Analyst, RBC Capital Markets

Morning, both. Thanks for the presentation and for taking my questions. I've got three, if I may. Firstly, on digital transformation. So congrats on going live with the client and advisor processes. I just wondered what the next milestones are on the digital journey. Secondly, the investments pricing in multi-asset. I wondered, following that repricing, do you consider your charges now to be at below the average market rate or in line with the market rate? Some color there would be helpful. Then, elaborating maybe just a bit more on that decision.

I wondered if you could just sort of share your thinking around the decision to invest in price in the multi-asset funds proposition, rather than perhaps cutting fees further in MPS, where you've obviously shown very strong growth recently, but there's arguably a kind of a cleaner growth opportunity. Any insight on that too and that decision would be welcome. Thanks.

Andrew Shepherd
CEO, Brooks Macdonald Group

Okay. Thanks, Ben. Let me kick off on digital and Ben will chip in, and we'll go on to repricing and acquisition. From a digital transformation milestone perspective, first things first, you know, it's a hell of an achievement to go live on a change transformation project of that size. As I said in the presentation, I'm really proud of the team and the efforts that they've made to get us there and then to you know, get us through these first few weeks of change as well. Now we are into that process of refining. You know, actually using systems in live gives you the experience that you need to make the refinements that you need to make. We're going through that process.

Going through the process of embedding. We were 17 years on the last system, so, you know, it is a big change and it does need embedding. Then it's a case of realizing the benefits over a period of time from the changes that we've made. While we do that, we're constantly looking at, okay, what can the systems provide us to, A, improve the service that we're providing to clients, and B, how do we make advisors' lives easier? As I say in the presentation, we need to allow them to look after more clients, and we can really play our part in that. It's research to be done as we go through these early days of using the system to see how we can best improve things.

There's also, you know, there's a big opportunity around AI for us here. We've now got control of a lot of data that we can use to improve the products that we take to market, but also our understanding of what clients and advisors need. There's a real opportunity there. Ben?

Ben Thorpe
CFO, Brooks Macdonald Group

Yeah. I mean, a couple points I'd add to that. You know, once it's embedded, you know, we do believe there's benefits that can be extracted, both in terms of, you know, further improvements in service levels and insight, but also in just the way we operate, you know, to make us more efficient. That should lead to, you know, lower costs in the medium term. I think the big prize here over and above the many we've always listed, you know, there's two big ones in my mind.

One is really getting this piece of kit integrated into the IFA's business process and talking to their systems, which we're already doing in part with intelliflo, and that will just make the whole journey so much more easy. But the big milestone for me is making the most of this platform and the operational gearing, which is getting as many assets as we can, you know, organically, but also inorganically. That is a huge prize.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah.

Ben Thorpe
CFO, Brooks Macdonald Group

I pointed it out many times, but you know, this bit of kit is a great bit of kit. You know, there's no real inflation in that contract. You know, that's a lot of people are looking at their technology costs and operations costs and thinking, "Wow, you know, you add 5%-6% to that every year, it's becoming a big number." We are not gonna have that issue. The only reason we're gonna pay SS&C more is if we're successful in growing assets, which is fairly, really good alignment.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah.

Ben Thorpe
CFO, Brooks Macdonald Group

I can go on to talk about pricing as well in terms of multi-asset funds. We clearly did a lot of work before we made that price reduction, and the distribution team got a lot of heat from me as to whether we can really make that play. We believe we can. We've got a very compelling proposition, very supportive IFAs, very fired up distribution team. We've now got Sarah on board. In terms of the actual pricing, we're about in the middle at the moment, just which I think is where we wanna be. We were at the more expensive end. However, you know, it is a great proposition. You've also got to think about the OCF and the add-on costs. Again, we're very well placed on that. We think we're exactly where we need to be, but we always keep pricing under review.

Andrew Shepherd
CEO, Brooks Macdonald Group

I'd also say you've got to look at it in comparison to where the rest of your product set is in pricing.

Ben Thorpe
CFO, Brooks Macdonald Group

Mm-hmm.

Andrew Shepherd
CEO, Brooks Macdonald Group

I think we're really comfortable with where we are now. I think, you know, when you look across MPS, then MAP, then BPS, you know, we're constantly. It's the stack, isn't it? You know, what added value are we bringing for the extra money that we're charging in each part? I think we've got. We're in the right zones in each one. We're not the cheapest, but we don't need to be because of the quality that we're delivering. We're very comfortable.

Ben Thorpe
CFO, Brooks Macdonald Group

Yeah. I think that logic flows through into MPS. You know, we've chosen to invest in multi-asset fund because, you know, as Andrew set out, there is a huge opportunity there. You know, 1/3 of the advisor market using multi-asset funds. We've got, you know, 1%-2% market share. That's not enough for us. Actually, you know, we don't really need to invest in pricing on MPS at the moment 'cause we're doing so well as it is. You know, the actual proposition, you know, combined with the strength of our culture, you know, it's growing at 60% annualized rate. You know, we can get better than that. You know, as I mentioned earlier, you know, we're selling it at, you know, the face value of, you know, 20 basis points and, you know, that's not where we're facing pricing pressure.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah. Indeed. For today's answers.

Ben Bathurst
Equity Research Analyst, RBC Capital Markets

Thanks for those answers.

Andrew Shepherd
CEO, Brooks Macdonald Group

Sorry?

Ben Bathurst
Equity Research Analyst, RBC Capital Markets

No, I was just gonna say thanks for those answers. I might just follow up on MPS, if I may, by just asking. I know if we look at sort of sequentially how flows work through in 2022, MPS end of year being like a high proportion of flows, should we expect it to be a similar mix in 2023, notwithstanding maybe some comments around caution given the macro?

Ben Thorpe
CFO, Brooks Macdonald Group

I would expect it to be a similar proportion in 2023. Our aim would be for 2024 to be slightly more balanced. You know those stats that Andrew put out at the beginning of the presentation about where the growth in the market is, you can see it's outside the, in MPS, and therefore, MPS Investment Solutions is gonna be the engine of growth, you know. Probably in the, you know, in, for this year, maybe 80%, but in the medium term, maybe 60%-70%, depending where the rest of the products land at. Funds may pick up more slack actually in the medium term, and that may bring us down to 50%. I think for 2023, to answer your question, I think we're broadly similar shape expected.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah.

Ben Bathurst
Equity Research Analyst, RBC Capital Markets

Super. Thanks.

Operator

The next question is from Stuart Duncan from Peel Hunt. Please go ahead, sir.

Stuart Duncan
Analyst, Peel Hunt

Morning, all. I've got three questions.

Operator

Thank you.

Stuart Duncan
Analyst, Peel Hunt

As well actually, if that's okay. The first one is actually, I'm going back to slide 8 and the really helpful details of market opportunity. The chart on the right-hand side where there's a sort of step change from medium-sized advisor firms down to big advisor firms, and I guess it falls off a cliff in terms of outsourcing to DFM. I'd just be interested in any sort of color on why that's the case. Second question is you've obviously made very impressive progress on operating margin in the last few years. You're obviously reinvesting some of that. I just wonder what the sort of right level of operating margin is, particularly given your sort of comments about being sort of top quartile in terms of the sector.

Lastly, just on the M&A opportunities, I just wonder whether you can sort of, I guess, comment, given the sort of level of private equity capital looking at the sector, whether there's as many opportunities that you'd actually even think about, compared to previous years. Thanks.

Andrew Shepherd
CEO, Brooks Macdonald Group

Okay, cool. We'll swap until it. I'll start at the top, and you dive in on the op margin. Brilliant. Large advisors. In that large advisor world, which we haven't previously really considered to be our space, it's most often the case that they are undertaking their own investment management solutions. In some cases they've got their own DFMs, but in some cases, they're giving advice around the investment solution, which in that case may well be. Okay, we're going to buy one, two, three or four multi-asset funds, put them together as a solution for the end client. That is their investment solution. They use multi-asset funds to do that.

That is an area that we haven't really played in before. We are making good strides with networks of IFAs, which are some of the larger ones. For example, one of the biggest we have, one of our multi-asset funds sits on their buy list for that very purpose, to be part of a portfolio of multi-asset funds that they buy. The actual outsourcing of those big firms to DFMs is rarer because they're normally building their own solutions.

Ben Thorpe
CFO, Brooks Macdonald Group

On operating margins here, I mean, I think we've. You know, when we said top quartile, you know, continue assessing what that means. You know, over the cycle, I think that is 25%-30%. We've clearly just delivered results at the top end of that. You know, markets are slightly weaker in H1, so we would expect to sort of move sideways or slightly backwards on that basis. You know, we've got that strength to invest back into the proposition, which is what we're doing with on the multi-asset funds. You know, this year we're looking at 25%. You know, that's the range I think we would expect. When we get to the top end towards 30%, we'd look to do something with it.

That's on an organic basis, you know, assuming that, you know, that 8%-10%. If we do, when we hopefully do a larger transformational deal or even actually synergy-led investment management deals, you know, depending on the size of that, you know, they can actually really turbocharge the margin over and above, you know, 30%. Because if you use Cornelian as an example, you know, we bought that business and it was a 30% margin business. You know, within six months it was, you know, 70% margin business.

So actually the way that, when we add that into the group, you know, if you do a big version of that, the whole group could move into the high 30s. So it really does depend on the shape and the speed of our M&A. You know, the core organic, you know, the business on this current trajectory is somewhere in 25-30 over the course of the cycle.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah. Thanks. From an M&A perspective, I mean, it is, it's still a competitive environment out there. I think for PE, it's probably slightly less competitive than it used to be with the, you know, the cost of debt financing for them. But we're seeing plenty of opportunities. It does tend to be whether we're successful or not, tends to be culture-based. I think that's absolutely right. You know, the criteria we have, which are mentioned in the presentation, and the culture bit is just key.

You know, we have companies coming to us and asking us about, you know, "Is it right for us to come together, for us to join the group?" That's because, you know, they look at the culture of the business and how we run it, and how our people interact with other people outside the business. They're comfortable that that's something that they'd want to be a part of. I think that's hugely important. We'll look across all three of the categories that I mentioned earlier. I'd say, you know, there are conversations going on all the time as there always are, across the industry. As we tick off these acquisition criteria, then we'll have more to say about it. I actually feel that we're in a better place now than we were a year or two ago to challenge for really high quality assets.

Ben Thorpe
CFO, Brooks Macdonald Group

Yeah. Absolutely.

Stuart Duncan
Analyst, Peel Hunt

Great. Thanks very much.

Andrew Shepherd
CEO, Brooks Macdonald Group

Um, just a-

Operator

We have questions from the web. Alick, please.

Alick Mackay
Director of Strategy and Corporate Development, Brooks Macdonald Group

Thank you, Francine. We have three questioners on the web. First, Kim Virgo from Numis who asks, "How should we be thinking of an impact of SS&C platform and growth through M&A?

Ben Thorpe
CFO, Brooks Macdonald Group

Hi, Kim. Well, as I mentioned in the presentation, you know, it is a game changer and it's a key point. You know, we now have the ability to, you know, integrate businesses and put them onto that platform at de minimis additional cost. You know, we could double in size in terms of funds under management and only put, you know, GBP a few hundred thousand additional costs into the mix from an operation and technology point of view. That clearly gives us great gearing, also gives us the ability to pay a little bit more for those assets because, you know, when it comes to synergies, we can deliver more with confidence than the next company.

It's hugely important to our ambitions to be a top five wealth manager in the U.K. You know, increasingly, you know, especially at times of high inflation, the shape of the contract gives us the ability to know we're gonna have a high margin, we can capture that growth. It's gonna allow us to spend money investing back into the proposition, while others are gonna have to spend that money just paying for their existing platform and inflating it. That is also a huge point of differentiation, which when we signed the contract, we thought was good, but today we think is excellent and really stand out. It's very important, and we're extremely pleased to have gone live, you know, pretty much on budget and just slightly later than first thought. You know, I think that is a great result compared to the trials and tribulations that many have had to try and get these things over the line.

Alick Mackay
Director of Strategy and Corporate Development, Brooks Macdonald Group

The H2 of the question was about growth through M&A.

Ben Thorpe
CFO, Brooks Macdonald Group

Well, as I said, I think it, you know, it is the platform through which we'll do that, and it will allow us to win through paying, you know, decent prices for things and, yeah, it's critical.

Alick Mackay
Director of Strategy and Corporate Development, Brooks Macdonald Group

Okay. Second question is from Ben Williams from Shore Capital. What are your financial criteria for acquisitions?

Andrew Shepherd
CEO, Brooks Macdonald Group

Okay, in terms of financial criteria, as I said in the presentation, it's about paying a fair price. You know, again, it comes back to culture a little bit. You know, to be honest, you need the seller to feel that they've done okay, and we obviously need to feel that we've done okay. We want to see good ROCE, and/or good EPS accretion.

Ben Thorpe
CFO, Brooks Macdonald Group

Yeah. I mean, it depends on the size of the deal. I mean, if we look back at the Cornelian and Lloyds deal, you know, we were looking for, you know, 10% EPS accretion, which, given the size of those deals, was actually amazing. You know, something like Integrity Wealth, you know, a bolt-on and advice, you know, you're looking probably more like 1% or 2%. In terms of return on capital employed, you know, we'd always be looking to get somewhere close to 15%. You know, not every deal is gonna hit those metrics. With the SS&C platform, you know, for the investment management type synergy deals, we'd expect to be at the top end of those metrics.

Andrew Shepherd
CEO, Brooks Macdonald Group

Yeah. It also depends what is the strategic value that you're gaining from the deal. Because it might be about, okay, this is really gonna boost our short, medium, long-term inflows. It does depend, but in general, we're looking for good ROCE and good EPS accretion.

Alick Mackay
Director of Strategy and Corporate Development, Brooks Macdonald Group

The final questioner on the web is Rahim Karim from Investec, who has two questions. Firstly, do you believe that the strong market share gains in MPS have been affected or helped by the upheaval at Brewin? And his second question: We are aware of strong PE interest in U.K. wealth markets and the impact on valuations. Can you talk to the competitive dynamics for assets within the international business, and whether this helps reinforce the decision to broaden the opportunity set?

Ben Thorpe
CFO, Brooks Macdonald Group

Thank you, Aleck. Thank you, Rahim. I think on MPS, we would like to put it down to all our own hard work actually, rather than somebody else's issues. You know, the MPS proposition we have, you know, and combined with the distribution capability we've got and our culture, is resonating very well at the moment, and we've been very successful. Combining that with the investment solutions delivery mechanism of our MPS and platform, you know, we believe it's that that's the strength. No, I think it's all of our own making, Rahim.

Andrew Shepherd
CEO, Brooks Macdonald Group

In terms of competitive dynamics for assets internationally, it is a different space. I would say that the U.K. is more competitive from that perspective, particularly when you look at, for example, PE advisor firms in the U.K. I think there's something like 30 PE backed consolidators in the U.K. You know, that doesn't exist in that way in the international space. I'll drill down to the Crown Dependency space, and that doesn't really exist. Internationally, while we're not looking at big international acquisitions, I'm not seeing it there either. When we do want to undertake an acquisition internationally, again, it's more about culture, it's more about, you know, the two businesses, how they'll work together, rather than us sitting in a competitive bidding process with half a dozen other people.

Alick Mackay
Director of Strategy and Corporate Development, Brooks Macdonald Group

Thank you. That completes the web questions. Back to Francine for any last telephone questions.

Operator

There are no further questions from the line. This concludes the question and answer session, and I would like to turn the conference over to Andrew Shepherd for any closing comments.

Andrew Shepherd
CEO, Brooks Macdonald Group

Brilliant. Thank you very much. Thank you all of you for your time this morning and for your questions. Clearly, as I hope you know, Ben and I are available for questions as and when they come up as well. We look forward to speaking to you in the not too distant future.

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