Good morning, and welcome to Diageo's Interim Results Investor Q&A call. Today's conference is being recorded. The call today will be hosted by Diageo's CEO, Ivan Menezes, and CFO, Kathryn Mikells. To ask a question today, please press star one on your telephone keypad. We are now ready to start the call. Mr. Menezes, please go ahead.
Thank you. Hello, everyone, and thank you for taking the time to join Kathy and me on this call. I'm going to say a few words before opening it up for Q&A. We've delivered a strong set of results for the task. The results did benefit from positive phasing in both net sales and operating profit growth, but nonetheless, the underlying results are consistent with our medium-term guidance of delivering mid-single-digit net sales growth and 175 basis points of margin expansion for the three years ending June 2019. Let me give you a few highlights. Growth was broad-based across geographies and categories. Net sales growth in developed markets stepped up to 5.5%. All categories were in growth except rum. We continue to improve performance in our three focus areas. Scotch net sales were up 7%.
Growth was broad-based, but led by a strong performance with Johnnie Walker up 10%, which, as you know, is the bellwether of our Scotch business. I'm very pleased with the performance in U.S. Spirits, up 4.7% on an organic basis. Our focus now is to continue to deliver consistent performance in our biggest and most profitable markets. Diageo India, although benefiting from a weaker prior year performance, also delivered a solid set of results with net sales up 12%, with good performance across our local and international brands. Turning to margin, organic operating margin increased 152 basis points, and while we did benefit from some phasing of marketing spend and productivity-related costs, we are on target to deliver on our three-year guidance. Our productivity mindset is embedded in our culture and remains a key driver of building a simpler, more efficient, and quicker-moving business.
It also allows us to continue to reinvest behind our brands while also expanding margins. I'm really delighted with the execution of our innovation plans in the half, Ketel One Botanicals and White Walker by Johnnie Walker being good examples of how we use innovation to recruit new consumers into our brands. Our delivery on cash has become stronger and more consistent over the last few years, allowing us to continue to invest in the business and return excess capital to shareholders. Free cash flow was GBP 1.3 billion in the half, over GBP 300 million better than last year. We increased dividends by 5%, and we further enhanced our previously announced share buyback program by £660 million. We are not complacent, and while the underlying trends are strong, there are areas we can continue to improve. In the U.S., brands like Captain Morgan and Cîroc are underperforming.
On Scotch, while I am pleased with overall performance, we still have more to do to improve in single malts and in some of our blended Scotches such as Windsor and J&B. Net revenue management is another area where we continue to develop and expand our capabilities. Looking now at the second half, as Kathy mentioned in her presentation, I do expect net sales growth to slow down. Our full-year organic net sales growth is now expected to be towards the upper end of our mid-single-digit guidance, an improvement compared to last year. Opportunities for organic operating margin expansion in the second half will be limited, largely as a result of the phasing of marketing spend and productivity-related costs I mentioned earlier, but also because we expect continued inflationary pressures across our commodity costs.
We remain on track to deliver our three-year guidance of 175 basis points of margin expansion. Of course, there continues to be external macro uncertainties and volatility in a number of markets where we operate, and we are not immune to the potential impact of these. I am, however, pleased with the progress Diageo continues to make. We are a stronger business, more agile in spotting and addressing new trends, focused on building the long-term health of our brands, and ensuring we grow our business in a sustainable way. Finally, let me take a moment to thank all our employees for their contributions in delivering these excellent results. With that, operator, you can now open the line for questions.
Thank you. We will now take our first question from Sanjeet Aujla, Credit Suisse.
Hi. Three questions, please. Firstly, on the top-line slowdown you guided to for the second half, where do you expect that to be most pronounced? Secondly, on the U.S., can you just talk about the performance of the portfolio brands that you have retained? Are those brands growing or still declining? Thirdly, just on Captain Morgan and Cîroc, can you just walk through some of the issues you are seeing there? The performance you are seeing, is that also reflected in underlying depletions, or is there some destocking on those brands?
Sure. I'll take the second and third, and have Kathy come back on the top-line phasing.
Yeah.
Okay.
I'm happy to talk about the top line. Look, if you look at some of what we delivered in the half, we did have some easier comps on a year-over-year basis. If you look at our North American business, last year, North America was up roughly two and a half in the first half. Obviously, we had an easier comp. They were up about five in the second half. If you looked at the phasing overall of innovation in North America, with something like Ketel One Botanicals launched in the fourth quarter of last fiscal, we had more positive phasing, I would say, in innovation in the first half than we would expect to see in the second half. We've talked a lot about our Chinese white spirits business, which continues to do really strongly.
It's a business that's getting larger, and as it gets larger, the growth rate of that business obviously slows a little bit. We were pleased with the results in the half. It was up 22%. We had strong mix in the half. Scotch was up 7%. Johnnie Walker was up 10%, so again, a really strong half, and in part also favored by some innovation. Those are some of the places. I'd also mention in India, they're going to have national elections coming up in the half. Sometimes what we see with national elections is that there'll be more dry days as a result. There's also sometimes some operating changes that take place. Some of the people that work in the plants associated with excise tax sometimes end up having to help out with elections.
That's something I'd say right now that we're planning for and potentially anticipating. Again, they had a pretty soft comparable in the half relative to last year. If you look at their comparable in the second half, India was up 16% year-over-year in the second half. That just gives you a little bit of color as we look across the globe in some of the places that we'd expect to see a slowdown overall in the second half. I'll turn it over to you, Ivan.
Sure. On your two points on the U.S., the portfolio brands remaining, we actually don't refer to them as that anymore. The brands that were not core, we disposed of. What you need to look at in the U.S. performance now is there's much more broad-based consistency coming through. You see the strong growth continue on Crown Royal, Bulleit. Tequila remains, both Don Julio and Casamigos doing really well. Scotch whisky was strong, Johnnie Walker and the malts. Then we have other brands, and we don't break them out. But say a brand like Seagram's Seven is solid. It's steady. It may be up a little, maybe down a little, but we view that as a core brand because it also plays a role in recruiting into whiskey.
The U.S. portfolio now is much healthier, and the momentum coming in the U.S. is broad based, though we do have issues, which is your third question, Sanjeet. Captain Morgan and Cîroc. There is some phasing issue in the Captain Morgan numbers. If you look at Nielsen, NABCA, they're better. The off take, they're slightly down. They're not -9% as we report in U.S. Spirits. There is a bit of phasing and lapping of last year. Overall, we have a full court press on Captain Morgan to really get on the building quality, sustainable growth back into the brand. It will take time. The rum category is pretty sluggish. The wit cola occasion is a tougher one right now. Just as we've done on other brands like Ketel One, and we've seen even on Smirnoff, I feel good. We will take time to get Captain stabilized.
Cîroc is more challenging. In the U.S., it's still coming off the flavor dependent cycle, the big flavors, which kind of take off and then fade. Our strategy is clear on Cîroc, which is we want a more stable business. Blue Dot, the core variant, is stabilizing. I'm pleased about that. It will take us a few years to get Cîroc again into more stable shape. Overall on vodka, though, I'm really happy, and we've seen the Ketel One numbers. Ketel One was up over 20%. Botanicals is bringing new consumers to the franchise, and the core variant on Ketel One is in healthier shape. We've got work to do on Cîroc and Captain Morgan, and we have a lot of focus behind it.
Many thanks.
Thank you. We'll now take our next question from Olivier Nicolai of Morgan Stanley.
Hi, good morning, Ivan, Kathy. Congratulations on these results. Got two questions on the U.S., then one on Europe, actually. In the U.S., you've been increasing marketing spend now, and it is clearly working. How should we think about marketing spend as a percentage of your sales in H2 and more generally in the medium term? Are you going to be happy with the level of marketing spend, assuming that you continue to increase it in H2 going forward, or should we expect further step up? The second question is regarding the growth of Scotch in the U.S. Could you perhaps give us a bit more details on the demographic of your Scotch drinker? Is it still mostly Hispanics, or does a brand like Johnnie Walker, for instance, have a better reach? Just lastly, on Europe, you've seen exceptional growth in H1.
Tanqueray seems to be one of the drivers there. Was this growth in gin only driven by U.K. and Spain, or was it more broad-based across the region? Would you expect the popularity of gin to gather momentum in the rest of Europe? Thank you.
Sure. Thanks, Olivier. I'll ask Kathy to talk about the phasing of marketing spend. On Scotch whisky in the U.S., Scotch has a very healthy profile. Johnnie Walker skews a bit to the multicultural segments in the U.S., which is very positive because that's where the demographic growth is happening. We do better in the Latino and Hispanic demographic. The franchise is very broad-based. Johnnie Walker is a strong brand across demographic cuts. We grew 9% in the U.S. White Walker, which has been a phenomenal success of creating a buzz in culture, has also served to bring new interest into the brand and bring new and younger consumers into the brand. Blue Label continues to do really well across all demographics. On your question on gin in Europe. Gin is, as we see in these numbers, we were up globally, what, 28%, really strong.
Both Tanqueray and Gordon's doing well. The growth in gin goes beyond Spain and G.B. We are seeing it spread across Europe, and indeed across the world. Markets like South Africa and Brazil have done very well. Australia is picking up. Mexico is strong. Really, this lovely premium serve of gin and tonic in a proper glass with garnish, lots of ice, is really moving into the early evening occasion. Our research would tell us a lot of the volume is coming from wine and beer. In continental Europe, just back to Europe, we did grow double digits in gin in this period outside of Spain and G.B. Strong and building momentum, and our brands are really well positioned in both Tanqueray and Gordon's growing north of 20%.
Just to talk about marketing phasing. First, overall, I've clearly stated that we expect some of the phasing has moved to the second half, we expect an increase in marketing spending in the second half. We've talked about some of the areas of focus for that spending, and clearly, the U.S. is one of those areas of focus. I would say absolutely, we're expecting to see further spend increase in the U.S. If you looked overall in North America in the first half, overall A&P there was about 60 basis points of margin. Again, we would expect to be seeing heavier investment there in the second half.
I'd say we're really pleased with the results that we're seeing, I would remind everybody that the U.S. is our highest margin business, we definitely want to continue to invest behind our brands. We continue to have many brands in terrific price points and categories that have great momentum behind them, we're going to continue to put more fuel behind those brands. As we think about brands like Bulleit and Don Julio and Casamigos, Buchanan's had a strong recovery in the half. We're going to continue to be investing behind those. I'd mentioned Crown, which is just a huge brand in the U.S., is another brand that we'll continue to up our investment.
I think part of what gives us more confidence in making these investments is the quality of marketing is much stronger, and our measurement of effectiveness with Catalyst gives us more confidence to, as we see momentum and opportunities to invest more behind the brands, we're doing it with more data-based analytics and evidence that we have confidence in the returns.
Thank you very much.
Thank you. We will now take our next question from Fernando Ferreira of Bank of America Merrill Lynch.
Morning, Ivan and Kathy. A few questions from me, please. First one, the acceleration in price mix we saw to 4%, up from 2.5% in FY 2018, was that already helped by the Net Revenue Management Strategy that you recently put in place, or did you have some one-off benefits from EM pricing there as well? Second question, in U.S. vodka, if you can talk about how much more leeway do you see for Ketel One Botanicals, and what sort of halo effect is that launch having on the core Ketel One brand, please? Third, a question on margins to Kathy. You just talked about the acceleration of marketing you expect in H2, but apart from that, are there any other moving parts that will slow the margin development in H2 in order to reach your guidance? Thank you.
Let me take the first two. Kathy will take the third. The price mix, I'm really pleased with the price mix that came through in the half, the 4% on the back of volume of 3.5%. It's broad-based if you look across the regions. We have put a lot of focus on building NRM capability and teams and investing behind it in the last 12-18 months. Yes, there are some benefits there. There's more to do. I would not, as I've talked about before, I'd say our NRM capability to truly get into world class will take us another 12-18 months. We're making steady progress. It is a very high area of focus for our management teams around the world.
The data is better, the analytics are better. We undoubtedly did get some benefit from that in this 4%. On U.S. vodka and Ketel One, what I'm pleased about on Ketel One Botanical is, it is bringing a disruption to the spirits and space in the U.S. At the core serve of Ketel One Botanical is in a wine glass. As you know, we have three varietals, with soda, and a garnish. It's 73 calories, sugar-free, GMO-free, everything free. It's delicious. The growth and the programming we're doing against the brand is to really go at the wine occasion, and in the on-trade and at home. So far we are seeing it work well. I would describe this as a brand that's still very new, and we really want to keep the focus on building it sustainably and seeing it continue to grow.
The second point I'd make is the impact on the base brand is positive. As you know, Ketel One was struggling for prior years. We've stabilized base Ketel. It is now more visible in the on-trade. We are getting the bartender love and advocacy this brand has always enjoyed coming back. The overall franchise is in much healthier shape, and I would expect this growth to continue. We've got to really build, continue to build the ritual and the occasion one drink at a time, particularly in the on-trade. That's where a lot of our focus of our teams in the U.S. is behind. Feeling good about it.
Fernando, just to talk again about phasing. I talked about mix, kind of top line mix overall, and I mentioned marketing and the phasing heavier into the second half. Other things I would point to is, we've obviously seen inflationary pressure and cost of goods sold. We do not expect that to abate at all in the second half. In something like agave, I'd say we haven't seen the peak of that inflationary pressure yet. I had mentioned in my presentation overall that we don't except on productivity costs, and we're expecting heavier costs associated with just the day-to-day productivity efforts that we're making in the second half. We had some favorability in the first half, again, just from phasing.
Even if I looked at underlying benefits coming out of overheads on productivity, just how the benefits are phasing, we were a bit first half heavy relative to second half, obviously still chasing productivity and everyday efficiency really hard. Spending in the second half is not just about creating benefits in the second half. It's our programs that'll be continuing beyond our guidance for FY 2019. That's some of the other drivers.
Great. Thanks a lot.
Thank you. We will now take our next question from Simon Hales of Citi.
Thank you. Morning, Kathy. Morning, Ivan. I have two or three questions from me as well. I wonder if I could just stick with the margin discussion, then just go back to North America and the outlook for margins there as we go through the second half. Clearly organic margins were down a little over 110 basis points in the first half. I hear you in terms of ongoing input cost pressure continuing, maybe higher marketing investment as well as you're starting to lap sort of tougher comps on areas like Ketel One now. But as we look forward, White Walker should still be helpful. How do we think about the moving parts for H2 specifically on U.S. margins? Should we be forecasting full year margins to be as weak as they have been for the first half in that region?
Secondly, I wonder if you could talk a little bit more about White Walker. How big a contributor was it overall to Johnnie Walker's performance in the first half, and how do you see the development of the brand in the second half? Did you get a big benefit in H1 from the gifting occasion around Thanksgiving and Christmas, and that wouldn't repeat in H2, or is it a broad-based consumer occasion you're seeing that brand sold into?
I'll deal with White Walker and ask Kathy to comment on your margin and phasing question in the U.S. White Walker was designed to really bring new consumers and bring new energy to the Johnnie Walker franchise, given the enormous global following that "Game of Thrones" has. I'm really very proud of the way this product was conceived, crafted, the packaging, the liquid, and the global launch plan. It is probably the best example of how we've launched at one time around the world with significant scale and impact. We got tremendous social media buzz with that launch and continue to get. As it relates to its contribution, I think the way to think about it, Johnnie Walker without White Walker still did very well. We had really good momentum on Black Label and Blue Label, and even Red Label stabilized.
The underlying brand is healthy. A lot of White Walker has been incremental, in terms of the volume it's created, and it's clearly helped the brand equity. The final season of "Game of Thrones" hasn't started yet. As we go into H2, we clearly see lots of occasions for these ardent fans of "Game of Thrones" to enjoy our beautiful whiskey, not just on White Walker, but hopefully you've seen the really amazing line of malts that we've introduced as well. We should see some continued impact on sales coming through from both White Walker and the lineup of malt in the second half.
Yeah. Just to get into a bit more detail about North America, as you mentioned, operating margins down a little over 100 basis points in the half. The two places that's coming from is, we're seeing pressure on inflationary costs. Gross margins were under pressure in the half, and then we've upweighted marketing spend. That consumed about 60 basis points of our margin in the half. Those two things are going to continue into the second half. Absolutely as you think about the second half, we would expect to continue to see pressure from both of those things come through in North America.
Okay, great. Clear. Thank you.
Thank you. We will now take our next question from Edward Mundy of Jefferies.
Morning, Ivan. Morning, Kathy. Morning, everyone. Two questions from me, please. Kathy, going back to your earlier comment, that in the second half you're going to be booking more productivity implementation costs ahead of your continued programs that are going to extend beyond FY 2019. At this stage, are you able to talk about the margin profile once the 175 basis points has been achieved? The second question is around your shipments and depletions at the group level. Clearly, you're being very open about some of the one-off benefits and some of the timing issues in the first half. Be able to give us a number as to what you think underlying depletions were relative to that 7.5% revenue number. And then the third question is on Casamigos. Are you able to provide what the growth was in the first half in the U.S.?
Okay. Let's start with a couple of the questions. The first question specifically?
The second half productivity cost.
On productivity, we don't excite on productivity. I guess the way I would think about it is, about GBP 1 million of expense translates into roughly kind of 15 basis points of margin for us. Just as you think about that expense. You are getting into how do we think about it beyond fiscal 2019, and I would say it's too early for us to look to guide. For us, productivity was really never about achieving a certain level of savings in this two-year period. It was about embedding productivity in the day-to-day ways of working and expectations across the company, and I would say we feel really good about where we're at with that. Obviously, we don't consider it to be a program as opposed to just everyday efficiency.
The other two shipments and depletions are broadly in line. There isn't a phasing impact because of that. The phasings are more the compares versus last year. East Africa. Kenya had a very tough time in FY 2018 H1. You see a bigger number in East Africa this year. That's more of what's happening on the phasing. On Casamigos, we don't disclose the number at the brand level. I can tell you it's extremely healthy. I think if you look at Nielsen data, you'll see what, 90% type growth rates. We're very pleased with the growth in Casamigos, and it's certainly delivering very much to our expectations, and the momentum continues to build. The brand is very healthy. It's still got a lot of runway for growth. The equity build, the consumer franchise continues to build very nicely.
Okay. Thank you.
We will now take our next question from Nico von Stackelberg of Liberum.
Hi. Good morning. Just on the U.S. spirits growth rate. You're probably growing in line with the market. Are you committing to growing in line with the market from here? If not, why not? The next question is on your interest income of about GBP 102 million. Say we annualize this at 204. 204 on a cash balance of 1.5 is about 13%. It seems like some cash is locked up in emerging market subsidiaries. Are you having problems repatriating this cash or just sort of what's the strategy here? It's about 5% of your underlying earnings. Thanks.
Okay. I'll take the first one and have Kathy lead with the others. U.S. spirits, as you saw in these results, we grew broadly in line with the market. However, it's just one period. I would say our goal is to really create quality, sustainable growth at or ahead of the market. No, I'm not going to declare that yet. I want to see several periods of performance come through before we say that. As I've said before, the U.S., I mean, in these numbers, U.S. spirits grew 4.7. I mean, we every year improve the growth rates. We're focused very much on quality, sustainable growth. I'm not interested in getting accelerated growth that we can't sustain. We don't need to commit to growing ahead of the market. I mean, the U.S. will perform in line with Diageo, delivering its mid-single digit top-line growth guidance.
I'm really pleased with the performance. If you go under the numbers, what you will see in the U.S. is the quality of breadth of performance in the portfolio is much healthier. You will also see our marketing is working much better, which we've upweighted. You'll also see innovation is playing a much more strategic role in recruiting new consumers to the business. The shift we made in innovation is also playing well.
I think your question was really about emerging markets and the level of cash that we keep in emerging markets, where obviously inflation and interest rates are higher. We don't really have any particular issue or concern about emerging market cash. We do periodically repatriate cash. Obviously, we had strong emerging market growth in the half, with emerging markets sort of top line up roughly 10%. We make sure we have enough cash in those markets for the operating liquidity that they need, but no particular challenges there.
Okay, thanks.
Thank you. We'll now take our next question from Mitch Collett of Goldman Sachs.
Thanks. I guess with Scotch doing 7% growth, perhaps a bit unkind to focus on the ones that aren't doing well. Ivan, you yourself said that there were a few brands within Scotch perhaps not delivering what you want them to. I think Buchanan's and J&B, as well as Windsor, are still soft. Can you talk about what your plans are to accelerate those three? I noticed a couple of your local stars had very positive pricing and actually quite weak volume. Specifically, I'm talking about Yeni Raki and Ypióca. Can you talk about how we should think about those brands going forward? Finally, ready to drink had a pretty big acceleration, reaching 16% organic sales growth. I think last year it was 4.
You say in the release that North America and Europe are doing well, can you give a bit more color on what you're doing to accelerate your performance within ready to drink? Thanks.
Sure. On Scotch first, Mitch, I'd say, Buchanan's I'm pleased about. Buchanan's grew 7%. We are seeing that brand return to healthy growth. Our big issues are Windsor in Korea, where I don't see it getting better easily. We're growing share in a declining category. That occasion is very challenged and will continue to be difficult. We're not assuming we can turn around the occasion and that segment of the market in Korea. J&B, as you know, has been tough in the last few years. We've got new work and new campaigns and growth drivers in place, particularly in Iberia. It's early days. They've just been in the last couple of months. We're investing behind the brand. We'll have to see. Again, it's too early to say we will get J&B back into growth, but we certainly are focused behind it.
We've got other elements of Scotch where we can do better. Malts still only grew 5.5% in these numbers. We ought to be doing a lot better in Malts. We've got other parts of the portfolio which can still accelerate. On local stars, I think what you're seeing in Turkey and Brazil is really the inflationary and excise impacts on value versus volume. Both environments are tough. Turkey is a tough environment. Duties keep going up. The affordability of raki is getting tougher. In spite of that, I'd say our business in Turkey grew 10% in the half. The Scotch business is really healthy, growing at over 20%. What you're seeing in volume and value in both those markets are inflationary conditions and tougher consumption affordability issues on raki in Turkey. RTD acceleration, it has been driven a lot by the U.S. and Europe.
The seltzer phenomenon in the U.S. is really strong. Smirnoff has benefited from that. We don't take the view that RTDs will be a sustained fast-growing business. While we're getting the growth, we're clearly enjoying it. We're certainly not counting on it to sustain or accelerate from here. The trends in RTDs tend to be more volatile. That's the approach we are taking strategically and ensuring our core spirits brands and beer brands perform better. Really happy with the growth of RTDs.
Okay, understood. Sorry, just on Buchanan's. Again, it's probably unfair to be disappointed with 7%. I was looking at the 10% and 16% you did in 2016 and 2017, and the step down in growth there. Can I ask for one quick point of clarification? When you say mid-single digit, can I just confirm that's 4%-6%, or is there a mid-single digit that ends with a 7%?
No, I can absolutely confirm four to six, and that's what it's been the whole time.
Okay. Thank you.
Thank you. We'll now take our next question from Chris Pitcher of Redburn.
Good morning. A couple of questions. The first one, Ivan, you set the target to build Diageo to deliver reliable organic sales growth. Now, reliability cuts in both directions, and while this is obviously a very good performance, it is outside of that range. Are you comfortable that the performance in the U.S. has built a higher base, or should we start to become more accustomed to more volatile innovation-led growth in the United States? Because that was one of the targets you did set, was to try and become less volatile around new innovations. The second question is the incremental marketing spend that you're looking to put in. The shape of that, is that going to be on advertising, or is this more in-house? The nature of that marketing, and how are the returns on marketing expected to change over the medium term? Thanks very much.
Thank you. We will now take our next question from Trevor Stirling of Bernstein. Please go ahead.
Hello, Ivan and Kathy. Three questions from my end, please. The first one is, Ivan, lots of bright spots out there, very strong organic growth. If you had to pick out the two or three that really pleased you most, which would they be? And then probably two questions for Kathy. The first one, Kathy, on the coupon, you started off the year guiding to 3.3, and that's now 2.5-2.8. I think FX swaps were a big component of our gains on FX swaps. Would that imply that F20, we should be getting closer to that original 3.3 guidance? And the third question, going back to the topic of price mix. I saw there's some very strong re-
Pardon, you're breaking.
Okay, apologies. Do not know what happened there. The lines got cut off. Chris, we got your first question. Kathy's going to answer it.
Yeah. I think, Chris, you were asking us about how we think about reliability, and then specifically how we think about the U.S. and innovation and how we strategically consider that. The way we think about reliability is what we're producing over the course of the year, and I think you've heard us say today that we expect for the full year that will be within the range of the mid-single digits, 4%-6% that we've talked about, and we've acknowledged that we expect we'll be at the higher end of that range. A half year sort of period is relatively artificial. That's how we think about it.
We talked about innovation a lot in the U.S., and that a number of years past, we've taken a bit of a different approach, which we've called more depletion-led, which is about how we see the inventory initially associated with inventory in the U.S. to make sure we're getting that consumer signal, in terms of how those innovations are actually doing in the marketplace. The U.S. industry is a more innovation-led industry, and you can see, we really look to target our innovations either to re-recruit, recruit, or disrupt. We're trying to do, I would say, fewer and bigger innovations and making a fair amount of progress on that. One of the things innovations can really do for us is recruit new consumers to the brand. We will constantly talk about Crown Royal Regal Apple, which it's in its fifth year since we launched it.
It was up double digits in the half. Obviously, we spent a lot of time on the call talking about Ketel One Botanical and how that is recruiting new consumers to the brand. That's a place where I would say we feel really good about our overall expertise. If you look at any weighted four weeks results in the U.S., we constantly perform really well in terms of those lead tables and how we do on innovation.
Great. Thank you.
Thank you.
Question.
We will now take our next question from Trevor Stirling.
Morning, Kathy and Ivan. Just three questions from my end. To Ivan, there are clearly lots of very bright spots and very strong overall performance. If you had to pick out two or three areas that really pleased you most, what would they be? A second question, probably for Kathy. On the coupon, Kathy, you guided going into the year to a coupon of 3.3%, and now that guidance is at 2.5%-2.8%. I understand gains on FX swaps have been a large element of that. If we look forward to F20, would you expect the coupon to be closer to the original 3.3% guidance? Final question on the theme of price mix. I saw there's some very strong regional price mixes. For which the Andean region was up 49%, South Africa plus 14%.
Is that basically pricing to offset local inflation than to adjust for currency exchange rates?
Hi, Trevor. I'll take the first one. I'd say the areas I'm pleased about actually are our priority areas. U.S. spirits and the quality of steady growth improvements coming through on the U.S. business. The second is Scotch, and particularly Johnnie Walker. It's been a standout performance from Johnnie Walker at 10% growth. As I talked about earlier, it's not all White Walker. The health of the brand is really good and strong. The third to me would be India, and just seeing the continued sustained improvement in quality of top line and steady operating margins coming through. We're now in the mid-teens in these results. These are the areas we needed to show the improvements, and really, those would be my highlights.
Overall talking about just our effective interest rate. You're absolutely right. It's come in better this year than we had originally guided to, and a big part of that is that the swap portfolio has done really well. The other thing I would point to is when we guide this at the beginning of the year, we do look at the yield curve and the fact that we have part of our portfolio in floating and what that's going to do. I would generally say the interest rate environment has been more neutral than we expected it was going to be at the beginning of the year. I'm not going to guide into FY 2020, but certainly we've seen outsized positive benefits from swaps as we've sat here in the half.
I've told you in terms of the overall guidance on effective interest rate going into the second half, that we don't expect that to repeat to the same degree. We'll just have to see where the yield curve is at in terms of the rest. You asked a question specifically about price mix, and you had pointed to, and I would certainly point to inflationary pressures in certain markets. The other thing I would point to is sometimes we have tax changes in markets, and we are looking to take price off to offset those tax changes. Ivan had mentioned earlier in the call that raki would certainly fall into that category. In Colombia, if you went back in a period of time, we would've been looking to take price increases because they had a change in tax regime there as well.
Those are some of the things that would influence pricing as well as the other thing you mentioned, which is negative foreign currency movements. We would, over time, look to take pricing to offset that.
Super. Thank you very much indeed, Kathy.
Thank you.
Thank you.
As a reminder, if you would like to ask a question, please signal by pressing star one on your telephone keypad. It appears we have a follow-up question from Chris Pitcher. Please go ahead.
Hello, Ivan and Kathy. Sorry about the technical problems earlier. There was a second question I asked, it was about the marketing spend and the step-up. Can you give us a feel for the mix of that spend? I'm assuming this isn't standard advertising. Are you spending in higher return areas of marketing? Are you taking more in-house? Can you just give us a feel for how that spend is likely to be spent? Thanks.
Sure. Firstly, we're spending against our priorities. You will see both the U.S. and Europe, where we have the competence behind the growth drivers and momentum where we're spending more. A big brand like Crown Royal, we are upweighting our marketing spend. To your point, actually, there is a big step up in media that we are making kind of across Diageo. Media has a bigger weight, but again, brand by brand, I think what we're getting good at, Chris, now is the understanding across what we do in media, what we do experientially, what do we do on trade, where are we investing in brand ambassadors and activation armies, what we're doing with our innovation on a particular brand. We're just getting better at how we deploy the resources. There is a big step up in media.
The last thing I'd say, Ivan, earlier talked about the Catalyst tool that we use. That, and the fact that we keep pouring more data and information into that tool, which is a predictive analytical tool, and it enables us to run a lot of different what-if scenarios. That helps us just in increasing our confidence in terms of exactly where we're putting more spend to ensure that it's delivering good returns for us. That's been really helpful.
Any more?
Thank you. We will now take our next question from Toby Hudson. Please go ahead, sir. Your line is now open.
Hi there. Thanks for the question. I just wanted to ask in terms of the leverage relative to the 2.5-3 times bands that you want to operate in. From my numbers, it looks like you'll sort of be edging up towards the bottom end of that band for 2.4, something like that by the end of the summer if you do the buyback. I'm just wondering if you recognize that sort of figure. In terms of additional bond debt issuance, are you expecting to do a bit more given the increased size of the buyback? Thanks.
Sure. Overall, I think when we guided from the beginning of the year, we said we expect to end the year within our leverage range of 2.5-3 times. Now, obviously, there's always a number of things that are a bit harder to predict, FX being sort of one of them. That's what we're expecting, and it's obviously part of the reason that we increased the share repurchase program, bringing it up to GBP 3 billion in total in terms of the total year program. Overall, in terms of bond issuance, we do expect to do something in the second half, and we did a very efficient Eurobond issuance in the first half. If we look at overall, I would say how our debt comes due over time, we're a regular participant in the marketplace.
Okay, thanks very much.
Thank you. We will now take our next question from Brett Cooper of Consumer Edge Research.
Good morning. A question for you on Botanicals in the U.S. It may not be an easy answer, but how important is the lower calorie, lower ABV component of the brand? How exportable to other brands is that idea, either whether it's within the U.S. or to other markets? A second question on, I guess, pricing. In light of commodity pressures, gross margin pressures that we're seeing from Diageo and for others, can you talk about the pricing environment, I guess, in different parts of the world? Thanks.
Sure. Brett, I'll handle Botanicals. I'll ask Kathy to talk about pricing. The proposition of Ketel One Botanicals was put together very much against the trend of holistic people caring about the ingredients in the drink, caring about the calories, gluten-free, sugar-free, as I talked about earlier. Our marketing against the brand and the way those liquids have been crafted is very much going at that space. Vodka soda, as you know, in the U.S., is a big source of consumption, largely because of the calorie, carb, gluten aspects of it. Here we have a product that's a lot more delicious. It is playing to that trend. We expect, as I mentioned, a lot of the growth we see is coming out of the wine occasion, white wine in particular. We will continue to build that.
We do see this trend more broadly around the world, we will be looking at rolling out Botanicals into more markets as we get into the second half.
Overall, in terms of pricing, I would describe pricing in the developed markets, especially Europe and the U.S., as overall relatively muted. You really have to take it on a category-by-category, brand-by-brand basis to get underneath it and understand what's going on. As an example, in the U.S., there has been some pricing in tequila. It's not keeping up yet with what we're seeing, in terms of the inflationary costs. There's more pricing opportunities, and I'll call it the upper end of the portfolio, so premium, super premium, ultra premium, than they are in standard brands. In the U.S., rum and vodka, particularly as categories, have not had positive pricing. That's how you can think about things. If I take a step back, I'd say we're obviously investing more behind our brands. Equity behind our brands is improving.
Over the longer term, we would expect that to put us in a more positive position from a pricing perspective. We've talked a lot about NRM and building capabilities there, which is not just about headline price, right? That's also about making sure that our trade promotional spend is efficient and effective because we can ultimately get net pricing improvements to the extent we make efficiency and effectiveness adjustments there. It's about pack sizes, right? It's about mix as well as not just price. There's a lot of tools that we're building that'll help in this area over time. If you look at some of the bigger markets, in India, in the last fiscal, we had a lot of positive price that was somewhat unusual for that market.
While we're really pleased with the overall results in India, we're not getting as much price there this year. In emerging markets, I'd say it's really on a case-by-case basis.
Great. Well, thanks everyone. We're going to draw to a close. That was the last question on the call. Appreciate everyone's interest in Diageo and your support. Kathy and I look forward to meeting many of you over the next few days as we go into our roadshow. Thanks again. Thank you very much.
Thank you. This concludes today's call. Thank you for your participation. You may now disconnect.