Thank you, and good afternoon. Thank you for taking the time to join today's presentation and doing so on this short notice. We are delighted to announce the offer for STS, the leading sports betting operator in Poland, and the associated equity placing. We'll take you through some slides covering some of the detail, and there'll be an opportunity for questions at the end. I should say that I'm joined on this call by Rob and David. This acquisition of STS builds on the initial step we made into Central and Eastern Europe with the formation of Entain CEE and the acquisition of Superbet, which has been a great success. First and foremost, this is an opportunity to acquire a very attractive asset in CEE. As we said at the time of the Superbet deal, this is an exciting, regulated, and growing region.
You may remember that we said at the time of creating Entain CEE in August last year, that we wanted to create a platform that would enable us to grow across the region, leveraging the capabilities of all the parties involved, and also a platform that would allow selected partners, so founders, owners, management of leading regional players, the opportunity to participate in the Entain CEE opportunity. It's a region that is relatively unconsolidated, and this is exactly why we entered into the partnership with EMMA Capital. Like Superbet, STS is the number one player in its market, in this case, Poland, with Poland being the largest economy in the CEE region. This acquisition is therefore directly in line with our strategy of having leading market positions and brands in the markets in which we operate.
This means that less than a year on from establishing Entain CEE, we are on track to own the number one asset in two key CEE markets. Thirdly, we expect that adding another leading business to the Entain CEE vehicle will allow us to start driving attractive synergies from the platform, and we estimate we can achieve over GBP 10 million of run rate synergies across the Entain CEE platform over the medium term from this deal, starting in 2024. Importantly, we also expect the acquisition, including the associated equity raise for the acquisition, to be earnings accretive in the first full year of ownership. We're delighted that Mateusz Juroczek, CEO of STS, will join the Entain CEE board and continue as STS CEO.
He and the team at STS bring more industry-leading talent into the Entain CEE fold, joining the best-in-class team we already have there, and will work with Radim on further value creation opportunities. Finally, it should be noted that the Polish online casino market is regulated, but it is run by a state monopoly. As such, STS does not offer an online casino product in Poland. We expect this market to fully liberalize in the future, we'll be well-positioned for this when it does occur. As you will have read in our release, we are launching a tender offer to all STS shareholders at an attractive premium to STS' recent trading. We're delighted that, as well as joining the board of Entain CEE, Mateusz has, together with his father, through their respective family foundations, committed to tender the 70% STS shareholding they control into our offer.
This ensures we'll be able to take control of the business and satisfy the acceptance condition of the offer. Similarly, Mateusz and his father will reinvest a portion of their proceeds into a 10% economic stake in Entain CEE following completion, reinvesting approximately 30% of their proceeds from the sale, a great sign of the confidence they have, both in the prospect of the STS business and in Entain CEE more broadly. We are incredibly excited to have them on board. We currently expect the acquisition to complete in Q3, with the receipt of antitrust approval being the main milestone that we will need to meet. We'll be financing the acquisition by way of a GBP 600 million equity raise, which has been launched post-market close today, approximately GBP 400 million of which will be used to fund Entain's cash component of the STS consideration.
The balance we'll use to support our pipeline of acquisitions we expect in the near term. The important point is that STS is a high-quality asset. We believe we are paying a good price for it, and including the equity raise for the acquisition, it will be earnings accretive in the first full year of ownership. As we said at the time of creating Entain CEE, we are creating a joint venture to unlock the significant opportunities across this regulated and growing region. Poland is an exciting market, and so has been high on our list for all the reasons set out on this page. The Polish gaming market has a total addressable market value of $1.6 billion U.S. dollar, including the casino opportunity, with that TAM growing at by at least 12% CAGR over the next few years.
Poland itself is also a large and increasingly affluent economy, being the largest economy in Central Eastern Europe, with GDP per capita continuing to grow at a double-digit rate. This is resulting in an increasing gambling spend per adult, which have grown at a CAGR of 24% over the last three years. If you could choose any way for Entain to enter this attractive market, it would be with the market leader, and that is STS. They are the number one sports betting operator in Poland and have seen strong financial growth, with NGR up 24% in the last couple of years. Importantly for us, they are also growing their active space. STS has its own proprietary tech platform and operates its sportsbook in-house. Their growth is driven by their innovation and great range of products.
For example, STS was the first bookmaker in Poland to introduce betting on esports, as well as offering traditional sports betting, exclusive live dealer content, and virtual sports betting. STS has a great omni-channel offering with around 400 stores across Poland, making it the largest retail player in Poland. It is very much an online-first business, as you can see, with 82% of NGR coming from online and active users growing at a 20% CAGR over the last five years. Importantly, STS also shares Entain's commitment to responsible and safe gaming. The result of STS' innovative product offering and strong operational KPIs can be seen in its high growth and strong financial profile. On which, over to you, Rob.
Thanks, Jette. I have to say, we're really excited by this acquisition. STS is a great business, and we're thrilled to be joining forces under Entain CEE. STS is the leading sports betting operator in the Polish market, with very strong NGR growth of 24% CAGR since 2020, and EBITDA growth of 34% CAGR over the same period. Its NGR growth is online-led, as the chart demonstrates, and strong growth has continued into Q1, with EBITDA up another 12% year-on-year, putting STS very much on track in 2023 to outstrip the success of 2022. One point to note on accounting, STS report NGR net of gaming taxes, and so reported NGR under Entain accounting would be higher, as illustrated on the slide. The next slide helps to emphasize that it's not just us who believe in this opportunity.
We're delighted that alongside us, EMMA Capital is investing. Of course, they know the CEE markets and CEE gaming assets very well. Mateusz and his father are investing by reinvesting approximately 30% of their sale proceeds into Entain CEE. That does dilute our economic stake. As we have said before, we are comfortable with that because we have a pathway to full ownership over time. Entain has sole control over Entain CEE. This slide also shows that we estimate that CEE today has a large TAM of around $8.6 billion. Whilst we're delighted to have announced two CEE transactions thus far, there's more that we can do.
Onto financing, as you will have seen in our announcements released this afternoon, we have launched an equity placing and a retail offer to fund our portion of the consideration for the STS acquisition. We are looking to raise approximately GBP 600 million, with GBP 450 million for the acquisition of STS, and an additional amount of around GBP 150 million to fund further near-term acquisitions.
Thank you, Rob. To summarize, we are extremely pleased to be announcing both the acquisition of STS and the associated equity raise. As a reminder, it is earnings accretive, including the associated equity raise for the acquisition in the first full year. We are doing exactly what we set out to do last year with Entain CEE, and executing on our growth strategy by acquiring a number one player and creating value for our shareholders. We expect that adding STS as well as Mateusz to Entain CEE will also allow us to begin driving incremental synergies from the platform, utilizing both the best-in-class offering at STS and Mateusz's knowledge of the business and the Polish gaming market.
We think Poland and Central Eastern Europe more broadly, is a really exciting place, and we are delighted that Entain CEE gives us and our shareholders the opportunity to be leading these two markets going forward. With this said, we would be happy to take any questions from anyone on the line. Thank you very much again for your time at this short notice.
Thank you. Now at this time, if you would like to ask a question, simply press the star key followed by the digit one on your telephone keypad. If you're using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. Once again, press star one. At this time, we'll pause for a moment. Again, it's star one to ask a question or make a comment. We'll first hear from Ed Young of Morgan Stanley.
... good evening. Can you hear me?
Yes, I can hear you.
Hello. Yep. Hi.
Yeah.
My first question, I just wanted to get my head around the drivers of growth in the business. I think in the slides, you say it's a 24% revenue CAGR, and I think, yesterday, you said it was a 24% spend per head CAGR, but you've also got a 23% actives CAGR on slide five, and I can't quite get those all together. Just on the actives, maybe it's a definitional thing, but the yearly actives you've got there are growing very strongly, and that's also the same in the Q1 deck for STS. On their slide six, they've got the quarterly actives, so basically very flat, about 350 for the last 12 quarters or so.
Perhaps you could just help me on the active definition of this. That's something I need to be aware of there. More broadly, how do you understand what's been driving the business growth? Is it actives or spend ahead or both? I think those numbers would mean it should be higher revenue if they're both correct.
All right. Thank you, Ed. Let me give it a go, and then on page six, I'll turn you over to Rob. On page three, you rightly refer to the market has grown 23% and spent per adult 24%. Spend per adult over three years have grown 24%. But that is for the full market. Remember, STS operates only in sports betting. When we look at that through the GGR lens, we need to break the 23% down into sports betting and iGaming, and sports betting have been growing slightly less than that, around 17%, whereas the iGaming market have been growing 28%.
slide three is really key here, where you have the split in the total addressable market, with online sports betting being the 52% of the market and iGaming, the 44% of the market. In terms of actives, we are using two different numbers here, but if you have a comparable three-year period, actives have been growing, for STS, 19% CAGR, and also 19% in 2022.
Yeah, if I just jump in at the end there.
Rob, do you want to-
Yeah, if NGR is growing 24% CAGR over the last two year, the equivalent figure for actives is 19%. You can see three quarters of the growth is actives-led.
That's a CAGR. I'm sorry, I still can't reconcile, maybe don't having enough time to view, and if we need to follow up separately, that's fine. I, the quarterly active looks very flat, but the yearly actives has gone up a lot. I'm just trying to understand that's all.
Where do you see the quarterly actives?
On STS's own Q1 deck, slide six. Perhaps we can come back to that.
Okay.
Useful to have a follow-up, possibly.
We'll follow up on that.
Thank you. Appreciate it. The second question, a bit more broad. You sound excited by the opportunity for online casino to legalize. You said it's under state monopoly at the moment. What gives you that optimism that it would do? Is there anything concrete there or anything concrete around the timing that might happen upon?
We are looking at this in the medium term. Poland really stands out in Central Eastern Europe as being the only major market without casino liberalization. We know there are pressures which will most likely come from the government looking at lost taxes, and the fact that the state operator has a product which is not fully up to what other commercial operators could provide. Just a little bit of background again on that. On page three, you see 44% of the total addressable market. That is really with the state owned monopoly on iGaming. At the same time, there's recently been some research done in terms of the size of the gray market or offshore operators, and that being pretty high.
There's research out that 42% of the case casino market is being gray. We do expect there being some movement around this, but we don't have a timeline for it. The important thing here is that the opportunity is there, and when we look at our creation markets that went through full liberalization of the online casino market within the last years, we can see how they have built their online casino share of the PNL, which is attractive. We put it in there as a potential. Just to be very clear, it's not something we have in our financial modeling.
Understood. Finally, just on the synergy number, could you talk about how that GBP 10 million of synergies is going to be generated? What buckets is it coming from? Is that a conservative number? Is there upside to that later on, or is that sort of all-in number? Can you sort of give us a feel for where that's coming from?
Yes. The synergy number of GBP 10 million in the medium term related to this acquisition, most of that is OpEx. We want to unify the STS and the SuperSport technology platform in CEE. They both have really good technology. The idea here is that we'll take the best from these platforms in terms of the sportsbook and the trading and so forth. That's majority of it.
That's, of course, for the medium term. There are synergies as well in the shorter term that we expect to realize from 2024 and onwards, mostly sitting around the COGS. For example, around the sports content, so the feeds, operational, around third-party content as well. Even when we get to a stage where we can delist STS, there will also be a smaller amount of some company costs there, say. The majority of this is OpEx, and it's related specifically to the STS acquisition.
Great, thanks. Thank you. Again, it's star one, if you'd like to ask a question or make a comment. We'll now hear from Richard Stuber of Numis.
Hi, good afternoon, congratulations. Three questions, if I can. The first one is, does Entain already have any exposure to Poland already? Do you have any of your existing brands there? I'll follow on from there is, do you expect to launch any other brands in Poland, or will it just have to be just the STS? The second question is, could you give us a little bit more color around the competitive landscape in Poland? Who the sort of number two, number three players are, how quickly they're growing? The third question is, could you give us some indication about the timing of buying out the minority? When do you think you'll be able to have 100% of Entain CEE? Thank you.
Great. Hi, Richard. Let me take the two first questions, and then, I'll hand you over to Rob for the third one. As you might recall, last year, we acquired a very small business called Totolotek, and it was really a license acquisition that we did at that time. It is de minimis, so we don't expect it, to be a challenge for the regulatory approval, but we look at that, down the road. That is the only, you could say, operational exposure that we have, to the Polish market, at the moment. Do we expect to launch further brands? I mean, really, that's for a discussion with Mateusz, but there's no plans, at the moment.
That's something we will discuss with Mateusz and Radim within in Entain CEE on, of what makes sense here. In terms of the competitive landscape, STS is the number one player in the market. They have previously put out some numbers of their estimated market share, around 40%. There is a couple of other, operators. Fortuna is the the closest competitor, the Czech business. And we estimate they sit with a market share around 20%-25%. Following from there, the next operator will be below 10%, and that would be Betclic, FL Entertainment from France. A couple of years ago, Superbet, so the Romanian player, entered the market, and trying to build some share there.
Then you have a number of smaller operators. As you can see, whereas in other mature markets, when we talk about sports betting, we talk about the top five players, consolidating the majority of the market share, it's even more consolidated when it comes to Poland. Rob, do you wanna talk about the path to delisting and the timing?
Yes. Good afternoon, Richard. Quite straightforward. We expect to launch the offer in around mid-July, and we anticipate it being a 30-day initial period. We should know by mid-August where we sit.
Great. Thank you. Just on that other on that final question, in terms of when will you be able to get 100% of Entain CEE, in terms of.
Of Entain CEE?
buying out? Yes.
I see. We have an option that's four years after close.
Clear. It's something similar which you have with the STS owners as well? In four years-
It's the same.
you should be able to.
Yes.
Right. Great. Thank you.
Same. That's right.
As a reminder, it is star one if you would like to ask a question or make a comment. We'll pause for a moment. Again, star one to ask a question or make a comment. It appears there are no further questions at this time. I'll turn the call over to our presenters for any additional or closing comments.
Thank you very much. Again, thank you so much for taking the time and calling on such short notice. I hope you can see from the material we sent out in our presentation, that we think this is a really exciting opportunity, one that delivers on our CEE strategy that we set out last year, and it's earnings accretive in the first full year. If you have any further questions, please do get hold of David and the IR team, and otherwise, have a nice evening.