PensionBee Group plc (LON:PBEE)
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At close: May 7, 2026
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Earnings Call: Q1 2026

Apr 22, 2026

Operator

Welcome to the PensionBee Q1 2026 results presentation. Throughout today's recorded meeting, attendees will be in listen-only mode. Questions are encouraged. They can be submitted just using the Q&A tab situated on the right-hand corner of your screen. Please simply type in your question at any time and press send. Alternatively, if you wish to ask your question verbally, just type the question mark and we'll come to unlock your microphones in due course. Before we begin, we'd like to submit the following poll, and please do give that your kind attention. I would now like to hand over to the management team from PensionBee. Christoph, Romi, good afternoon.

Romi Savova
CEO, PensionBee Group

Good afternoon, and welcome to PensionBee's Q1 2026 results announcement, covering trading for the period ending 31 March 2026. I'm Romi Savova, the CEO of PensionBee Group. For those of you who are new to the PensionBee story, we are creating a global leader in the consumer retirement market. We exist to help our customers prepare for and enjoy a happy retirement. We enable our customers to combine their old retirement accounts into a new online plan. We enable them to make contributions, to invest in line with their objectives, with money managed by the world's largest asset managers, and ultimately to withdraw and spend their retirement savings. Our aspiration is to build a lifetime relationship with our customers, generating predictable and scalable revenue for our company and for our investors.

Over the first quarter of 2026, we continued to record strong year-on-year growth in assets under administration, revenue, and Invested Customers as we executed on our long-term strategy. Turning now to our individual country segments. In the United Kingdom, we closed the quarter with assets under administration of GBP 7.5 billion, representing 29% year-on-year growth, annual run rate revenue of GBP 52 million, representing 43% year-on-year growth, and 315,000 Invested Customers. This growth was achieved despite the well-publicized global economic turbulence over the past few months. Over the first quarter, we onboarded approximately 10,000 net new Invested Customers through our effective advertising approach. New customer growth reflected a healthy balance of brand and organic activity, paid channels, and partnerships. Heading into the second quarter, we continued to execute on our strategy to reach 1 million Invested Customers.

To that end, we will continue accelerating our marketing spend with the focus on new brand opportunities to reach new audiences and a growing investment in our partnerships. We will, of course, keep a watchful eye on economic volatility. We continue to invest in productivity, introducing BeeBot to our customers following successful internal testing. BeeBot is currently resolving 30%-50% of our chat volume, and we have clear next steps to grow the resolution rate to 65%. Overall, we generated a productivity improvement of 23% year-on-year with each staff member supporting close to 1,700 Invested Customers. The U.K. business was profitable for the quarter and delivered a 15% adjusted EBITDA margin on a last 12 months basis. Turning to the United States, over the first quarter of 2026, we have been broadening and deepening the foundations for long-term growth.

In line with our State Street partnership, we continued to build brand awareness and drive customer acquisition in the large U.S. retirement savings market. We recently reintroduced our out-of-home advertising campaign across New York City and Chicago, while continued investments in our product won us the Best Retirement Management Platform at the Fintech Breakthrough Awards for a second consecutive year. Early customer cohorts demonstrated strong engagement with product features, including IRA rollovers and the 1% match on contributions and transfers.

The brand awareness the company is building also directly supports its B2B distribution strategy. Which targets two distinct but related opportunities, recurring small balance rollovers, where employers periodically force out former employees with retirement balances below $7,000 occurring continuously as part of normal workforce turnover, and plan terminations, where a 401 plan is wound up entirely through bankruptcy or M&A, a structural event affecting a significant portion of the market annually. The combined addressable market represents approximately $60 billion across 3.9 million participants annually. Our proposition addresses a critical gap in the market. Employers and administrators seeking streamlined administration, reduced fiduciary risks, and lower costs, while employees benefit from the same high-quality investments, competitive fees, and personalized service that define PensionBee's direct-to-consumer offering. The company is building its pipeline through RFPs and advisory relationships with existing contracts validating the market opportunity and positioning PensionBee to capture market share.

Looking ahead, PensionBee remains focused on converting brand awareness into customer growth across both channels. The company will continue to be disciplined with spend while continuing to invest in product-led growth, enhancing the customer experience through new features and capabilities that drive organic customer acquisition and retention. I would now like to hand over to Christoph Martin, PensionBee Group's CFO, who will cover the financial update.

Christoph Martin
CFO, PensionBee Group

Thank you very much, Romi. Hello, and a warm welcome to everyone. I'm pleased to cover the financial section of our Q1 2026 Trading Update. In Q1, PensionBee had a strong financial performance despite macroeconomic environment and associated volatility, showcasing the resilience of our business model.

The U.K. delivered strong financial performance with 29% year-over-year growth in our AUA base to GBP 7.5 billion and 43% year-over-year growth in ARR to approximately GBP 52 million. U.K. adjusted EBITDA profitability for Q1 was close to GBP 1 million at 5% margin in comparison to 11%- in Q1 2025. At a group level, top line growth, coupled with continuous cost discipline, led to break-even EBITDA position. Those continuous achievements are further testament of our consistent and reliable execution against our public market guidance, and is ultimately derived from the business core value drivers, which are, first, predictable and recurring revenue, and second, business scalability.

The first value driver is PensionBee's predictable and recurring revenue, which is generated from a durable base of assets under administration and is derived from the assets of existing and new customers. In Q1, we have seen a 29% year-on-year AUA growth to circa GBP 7.5 billion. The vast majority of our AUA base is derived from existing customers who remain with PensionBee for a long period of time and continue to build up their pension saving with us, resulting in value generation for decades to come. This is because our average customer is around 42 years old, and they build up their pension saving with PensionBee, which means that cohorts on an underlying value basis, i.e., before any capital market appreciation, are very resilient. Next, AUA is also derived from new customers acquired through our proven approach to cost-disciplined new customer acquisition.

Over Q1 2026, we added circa 10,000 new Invested Customers onto our technology platform. Joining customers had higher average incoming balances in Q1 this year compared to Q1 last year. For the remainder of the year, we expect the total number of Invested Customers to continue to growing strongly and with a slightly older average age profile on the back of a larger expected marketing budget for 2026 compared to 2025. As it is customary in the industry, pension assets are invested in capital markets. Similar to what we have observed in past periods of volatility, we recorded strong underlying KPIs on retention rates and net flows, underscoring PensionBee's strengths, resilience, and predictability despite external volatility. The compounding AUA base is subsequently converted into our revenue base owing to our resilient gross revenue margin.

In Q1 2026, we have seen the revenue margin of 67 basis points, which enabled us to convert the 29% year-on-year AUA growth into the LTM monthly group revenue growth of 32%. In conclusion, owing to our compounding AUA base and resilient revenue margin, we are driving predictable and recurring revenue, which is PensionBee's first value driver. The second value driver is PensionBee's business scalability, owing to our controllability of the cost base, which is thereby continuing to decline as a proportion of revenue. For the United Kingdom, those scalability dynamics and predictable and recurring top-line growth, coupled with cost discipline, led to an improvement in adjusted EBITDA margin to positive 5% in Q1 2026, compared to negative 11% in Q1 2025. An improvement by close to GBP 2 million in adjusted EBITDA while simultaneously investing into growth and increasing our marketing budget by 15% year-on-year.

With respect to our guidance framework for PensionBee as a group, we have outlined our short, medium, and long-term targets. In the short to medium term, so by year-end 2029, we expect the Group to generate revenue of above GBP 100 million and an adjusted EBITDA margin of circa 20% by end of 2029, with the U.K. considerably contributing to those targets. In the long term, so by year-end 2034, we expect the Group to generate above a quarter of a billion pounds in revenue and an adjusted EBITDA margin of circa 50% by year-end 2034.

Our roughly GBP 32 million in cash balance puts PensionBee in a strong position to further scale the U.K. business, as well as invest in the tremendous U.S. market opportunity to continue executing our long-term strategy and delivering on our public market guidance. I would now like to hand back to Romi for concluding remarks.

Romi Savova
CEO, PensionBee Group

Thank you very much, Christoph. We are pleased to move into the investor Q&A section and to engage with investors, and I already see some questions coming through.

Operator

That's great, Romi, Christoph, thank you very much indeed for updating investors. Okay, let's jump straight into it. A number of questions, as you say. Thank you to everybody for your engagement thus far. Let's kick off with, how are you driving additional contributions from existing customers?

Romi Savova
CEO, PensionBee Group

Fantastic question. PensionBee, of course, exists to help our customers prepare for and enjoy a happy retirement. Contributing into accounts is, of course, a key priority to grow the retirement savings of a particular person. We, of course, recently wrapped up the tax year-end, and what we saw was a very strong performance from customers contributing into their accounts. We saw contributions increasing in aggregate terms around 25%, so very much in line with the kind of growth that we see across our AUA base in general. We believe that customers continue to prioritize pension savings, and we are, of course, there for them when they do that. In terms of how we do it, well, we, of course, focus a lot on making the journey for our customers as easy as possible.

When they want to contribute, they can do so through easy bank transfer in 60 seconds or less. They can learn about contributions and the benefits of contributions and use our retirement planning tools to see the value of their contributions over a long period of time. We were very happy to support our customers through the tax year-end. It was a successful tax year-end, and we're pleased to see that our tools and our education enabled our customers to grow their retirement accounts with us.

Operator

Great. Thanks, Romi. A number of questions from William. Thank you for your questions, William. Let's kick off with, what do you expect the GBP 4.7 million U.K. marketing spend to be by full year, and is the allocation by quarter likely to be similar to last year? What new brand opportunities do you have in mind for the U.K.?

Christoph Martin
CFO, PensionBee Group

Yeah, I'm happy to take the first part of the question. With regards to the full marketing budget for this year, we have been guiding pretty much since last year that we will aim to increase that marketing budget over the next few years. That means that this year we target to have a higher marketing budget compared to last year. I think we would target a number that is around the mid-teens million GBP for the full year. With regards to your phasing question, we usually have very similar phasing of how we deploy our marketing budget across the year, and I think that will be very similar to this year as well. Hand over to Romi with regards to the new brand opportunities.

Romi Savova
CEO, PensionBee Group

Yeah, absolutely. You may have seen that we are broadening our sports sponsorship activities with a recently announced sponsorship of the Saracens on the rugby front, which is new for us. It enables us to access an audience at a slightly deeper level, and more will be revealed about the partnership in due course, but we feel very confident that the demographics of the partnership will align very closely with the demographics that we are, of course, targeting, which are consumers in the mass market and those with pension savings that are looking for a home for their pension accounts. In addition to the depth that we expect to deliver with that partnership, we will very soon be announcing additional sponsorship opportunities that will enable us to really expand our reach and also the frequency with which we interact with our customers.

I will leave it at that for now, because it's a very exciting opportunity, and I don't want to front-run our marketing team's inevitable success with it.

Operator

Great. Okay, thank you for that. U.K. net customers in Q1 2026 were 10,000, which was the same as Q1 2025. Is this implying that the total customer acquisition will be flat at 40,000 by full year, or do you expect more of a takeoff from here?

Romi Savova
CEO, PensionBee Group

I'm very happy to comment on that and continue the dialogue. A lot of what we usually see reflected in Q1 is the pipeline that we had built in the previous year. 10,000 net new Invested Customers is, of course, very consistent with the pipeline that we built last year, because, of course, the net new customer figure in 2025 was around 40,000 net new Invested Customers. Over the course of the first quarter of this year, we have, of course, been increasing our marketing spend, and the GBP 4.7 million total spend has been discussed already, which is an increase from the roughly GBP 4.1 million that we had last year in the first quarter. We expect to see a continued growth in the new customer pipeline through those Q1 activities.

We do indeed see that growth in the pipeline, not only in registrations, but also in new customers requesting transfers and then individual transfers themselves. The pipeline that we are currently sitting on and that we've built in Q1 is bigger than the pipeline that we had built in Q1 of last year. We expect that growth in the pipeline to materialize over the course of this year and beyond, and also, frankly, to continue growing as we increase the marketing budget overall relative to last year.

Operator

Thank you. I guess the final part of William's question, net flows per new U.K. customer seemed around GBP 10,000. That is about the same as Q1, but down from full year. Is this just a repeat of last year's seasonality, so later quarters have more flow per customer, or could the run rate be lower this year?

Christoph Martin
CFO, PensionBee Group

Happy to take this one. It is a very predictable, actually, development that we usually see. The flows per customer for Q1 is usually a little bit lower in Q1 compared to Q2, Q3. Therefore it actually ramps up. This is because, as Romi said, we are building the pipeline. Customers may come in with one pot and then adding another one later on. As you alluded to, we have net flows from new customers of around GBP 13,500 this year compared to GBP 13,200. We have slightly increased it given the increase in age. Then we ended the year last year at around GBP 17,400. It's a very similar dynamic that we have seen in previous years.

It's actually very predictable that we start a little bit lower on net flows per new customers, and then actually it ramps up in subsequent. Yes, we do expect to ramp up over the next two quarters.

Operator

Okay, great. Thank you. Question here from Matt. Thank you. How is competition evolving in the U.K. digital pensions? Are you seeing pricing pressure at all on incumbents or fintechs responding at, I guess, a little bit more aggressively?

Romi Savova
CEO, PensionBee Group

This is a great question on the competitive environment. As you know, we have long been advocates for a diversified pension landscape within the U.K. We believe that the acute problem within the U.K. landscape is that not enough individuals are aware of their retirement accounts and what they can do with their retirement accounts and how to take control of them and manage them. In general, we tend to welcome a broadening of the market. I would say that Q1 has been very exciting in terms of pricing moves from various different companies within the pension space. The view that we take on pricing is that the diversity of the pricing within the market should really mirror the diversity of the services being offered within the market. Consequently, fees in the U.K. for pensions range all the way from 0% to 3% and beyond.

Within the context of available services, we are very much on the lower end of the pricing schedule. We do believe that consumers actually look at what they're buying. If you are sometimes acquiring a product, and you need support and service, you might choose a financial advisor. If you are very happy to do a lot of trading by yourself, you might choose a completely different kind of platform. We believe that our service is appropriately priced for the mass market. It reflects the excellent customer service that we offer to customers who have all the way from GBP 100 to beyond GBP 1 million within their retirement accounts with us. We're very proud of the service that we offer. The pricing that we have, of course, reflects the service that we make available.

We think it's really important, of course, that fees are also compared on a like-for-like basis. At the moment, we do see quite a lot of fee positioning from providers that doesn't include all of the costs, including investment costs. We are very proud to have one fee for our customers, which includes the whole service that we offer and also the underlying investments. We continue to offer excellent value on that service. In response to your question, no, we don't really see pricing pressure. We see that our marketing expenditure is attracting a very high level of net new Invested Customers with more in the pipeline. We continue to believe that customers value our service as it's being priced.

Operator

Thanks. A short question from Thomas. Can you substantially and sustainably fund US expansion?

Christoph Martin
CFO, PensionBee Group

Yes, the short answer is yes. We have specifically, if you may recall, in October 2024, raised GBP 20 million, specifically allocated to the U.S. expansion. That means we have very full cash reserves allocated to the U.S., and that is funding, of course, the ramp-up there. The U.K. is self-funding as well. As the U.K. is more and more generating profitability, that profit is then reinvested into growth in the U.K. We have the U.S. is well funded. We have a very strong cash position to continuously fund the expansion. If you look at the U.S. profitability number for Q1, it was an investment of GBP 1.2 million. If you then actually look at the cumulative profitability, pretty much since when we started, that is about GBP 7.6 million. However, not all of that is actually cash investment.

There's intercompany transfer pricing involved, that means value that is coming from the U.K. to the U.S. We actually look at the cash investment that we have done. That number is much lower. It's GBP 4.6 million. What that basically means is that we are very cash conscious when it comes to U.S. expansion to position us really strongly to continue building out the foundation, position us as strongly as we can for future growth. Again, the short answer is yes, we have sufficient cash, and the long answer is if you look at the cumulative data, that substantiates the claim as well.

Operator

Thank you, Christoph. Maybe sticking with you here, I don't know, but can you explain the minimal increase in annual recurring revenue from GBP 50.6 million at the end of full year 2025 to GBP 51.6 million at the end of Q1 2026? I see the ARR actually declined between the same periods of the previous financial year. Is Q1 weaker consistently than other quarters?

Christoph Martin
CFO, PensionBee Group

Yeah. I'm happy to take this one. Not consistently, no. However, the last two years it happened to be that both of the early April dates, the capital markets were down. We have a significant allocation to U.S. equities. If you look at S&P 500 as a proxy, and you may recall last year at the 2nd of April, there was the Liberation Day, which caused market volatility, which impacted our revenue base. That was the explanation from last year. This year it coincided that actually around the same time, there was market volatility. Again, if you look at the S&P 500 year-to-date chart, you see that dip. It's not consistent, but it actually happens to be last year and this year. That particular time is important because ARR is monthly revenue times 12 for March 2026 and March 2025 respectively.

That has been impacted by that particular volatility. As you have also seen, the S&P 500 has since recovered and is actually up year to date 3.8%.

Operator

Thank you. Okay. A couple of questions from Jude at RBC. Thanks, Jude. U.K. pot sizes. It looks like the pot sizes from new customers are slightly higher this year than in Q1 2025. Can you offer any color on the drivers for that and whether we should expect that trend to continue?

Christoph Martin
CFO, PensionBee Group

Happy to take this one. It's a very simple answer because the model is very predictable. That answer is the age profile of consumers that we acquired. This year, we target a slightly older demographic compared to last year. The incoming age of the consumer this year was 39.6 compared to 39.3 last year. We see this very consistently. The age profile dictates and also the incoming pension pot because they benefited from more contribution in their accumulation journey. That is the explanation. Yes, we do expect that to continue because our target for this year is generally a higher age profile compared to last year.

Operator

Thanks, Christoph. Jude has a further question around U.S. marketing. You spent around GBP 900,000 this quarter in the U.S., which you say was substantially refunded by SSGA. Are you able to clarify how much of that was refunded this quarter and whether we should expect PensionBee to make incremental contributions towards the U.S. marketing pot going forward?

Christoph Martin
CFO, PensionBee Group

Yeah. What we mean with substantial, it's the vast majority. It's more than 90%, so considerably funded well above more than 95%, frankly. As we see opportunities, we would top it up, but we have an established relationship with a long trusted partner that supports in that endeavor to build the brand and position as well for growth.

Operator

Great. Actually, Jude, sorry, I didn't see the follow-on, but Christoph, if you've covered this, great, but if not, it's just a replacement question. You've gone a touch above GBP 250 CPIC threshold this quarter, and we're guiding for the budget to increase over the rest of the year. Do you expect further quarters you could see spend above GBP 250? And if so, how should we think about the returns on this high marketing investment?

Christoph Martin
CFO, PensionBee Group

Yes. Usually we see a higher CPIC at the beginning quarters. We will, because as Romi said earlier, we build up that pipeline and then consumers convert through the funnel. The return on the back of it is quite strong. I may remind listeners that our lifetime value over CAC, as expressed as a multiple, is quite strong to mid-single digits of 5x-7x . We do generate very strong returns on it, also with very strong payback period of around 2-3 years, depending on the age profile of the consumers. Another point that is also worth noting is, yes, looking at it from a CPIC perspective, the number was 258.

However, if you actually be mindful and factor in the gross CPIC or the gross number of customers we acquired, the number becomes lower because there's some attrition as well, less than 5%, and that obviously is a proportion of the overall book. So that needs to be considered as well. If you actually look at the gross number that we acquired in Q1, it actually is a really strong and actually quite consistent metric when you compare this to previous years over the same quarter.

Operator

Thank you, Christoph. Three questions from Gautam at Peel Hunt. Thank you very much indeed, and I think you might touched on one, but can you remind us of your quarterly seasonality. Q1 tend to be strong inflows given the tax year end?

Christoph Martin
CFO, PensionBee Group

Yes, that is correct. There is some seasonality that is driven by that marketing budget and how we build the funnel, if you will. As usual the flow works, we spend a heightened amount in marketing. That means you build up the top end of the funnel, consumers then convert through the funnel, and then as they convert through the funnel, bring in their pension pots, and then as they become customer, contribute. Usually the first quarter, from a new customer perspective, is a very strong start. What we have also seen historically, that actually the subsequent quarters are usually quite strong as well. Usually we actually see a higher net flow from new customers in Q2 compared to Q1. There's some seasonality in there.

It's actually very predictable when you look at historical trends, and that has to do with how we deploy marketing, and that is obviously a function always on tax year end and other windows that allow themselves where marketing to be deployed at some heightened scale.

Operator

Follow on regarding around the U.S. Is the U.S. business tracking to your plan? Has the recent geopolitical situation impacted you in any way? Should we expect you to report revenues from U.S. in 2026?

Romi Savova
CEO, PensionBee Group

The interesting thing about the current geopolitical situation is that the U.S. in particular seems to be somewhat more insulated than many other countries, despite of course being front and center of the geopolitics around the world. What we tend to see within the U.S. economy is some level of insulation from the geopolitical situation. Certainly we can see that there continues to be strong appetite for online services, for financial products. Therefore, we don't actually see a marked impact from the geopolitical environment other than the volatility which we, of course, discussed earlier. In terms of the U.S. progress, the U.K. at a similar time in its development was tracking at around GBP 20 million-GBP 100 million of AUA over the kind of 2-3-year period following its establishment.

At the moment, the U.S. is tracking very closely and especially looking at our pipeline within the direct to consumer. Also on the B2B side, we feel quite good about the growth that is embedded now within the U.S. We are very much building a snowball as we were back in 2014 and 2015, 2016, 2017 and 2018, the early days of the U.K. We expect that snowball to continue because we believe that we offer a better product for consumers, an easier product for the mass market. Certainly on the B2B side, we know that we offer a much more competitively priced product that is really appealing to advisors and to employers.

I would say what is different about the U.S. relative to the U.K. at this stage of the U.K.'s journey back then, is that our B2B business in the U.S. is going to be substantially lumpier with high levels of inflows kind of occurring around B2B successes, more on a kind of one-off basis when we look at 401(k) plan terminations. On the B2B side, automatic rollovers for small balances tend to be recurring. Employers will engage in force outs and automatic rollovers every single year. There is a slightly different dynamic because of the profile of the business in the U.S., but overall it's looking very familiar. When we analyze the growth in assets or in Invested Customers, it's demonstrating the first shape of the curve that we have come to know and love.

Yes, we would expect the U.S. to continue delivering over the course of the year.

Operator

Thank you. It won't be the same without some questions around AI, and you've disclosed some productivity gains. Is there room for this to improve? Do you envisage usage of AI in your tech platform to develop new products?

Romi Savova
CEO, PensionBee Group

Yes, absolutely. We are very excited about the AI initiatives that we have going on across the business. You will recall that our AI journey really began with Beatrix, which is our internal copilot. Through developing Beatrix, we built the foundations to develop BeeBot, which serves our customers directly. BeeBot is currently resolving 30%-50% of all of the live chats that our U.K. customer service team is receiving. We see one huge scope to increase the resolution rate of BeeBot up to kind of 65% in the short term. We also see, two, more scope to defer more of the customer communications that are coming into us via email currently back into BeeBot, where customers would get a more instantaneous reply, which we're confident they would value. Three, to deploy BeeBot onto our email comms as well.

Therefore, we do expect to see continued great automation within customer service, but always with the caveat that if a customer at any time wants to speak to their personal BeeKeeper in line with our customer service commitment, that BeeKeeper is available, whether they want to speak on live chat or whether they want to speak on the phone. BeeBot has combined really well with our existing customer service model and provides the foundation for us to continue growing productivity at these really rapid rates. I think you can see that reflected in the headcount figures that we released quite recently in our annual report. Our headcount has basically stayed flat while our Invested Customers have been growing at around 15% every single year. Our AUA and our revenue has been growing at around 25%-45%, depending on the metrics that you look at.

We do see huge scope for continued AI and customer service particularly. Beyond customer service, we are seeing a lot of use cases within our technology department. We are developing and launching features to customers more quickly than we ever have before. That should continue. Finally, we are building AI features within the product set where it makes sense to do so. You can expect to see a little bit more from us on that front coming soon. We want to make sure that we're always using AI when it faces our customers in a thoughtful way, and not just spinning out agents for the sake of it. You can expect to see quite a lot more from us on that front in a way that makes our customers happy.

Operator

Thank you, Romi. A question from Michael. Thank you, Michael. Can you provide more detail on U.S. marketing and returns on this? I've seen advertisements on subways and billboards on major roadways. I assume this marketing is directed to public rather than RIAs.

Romi Savova
CEO, PensionBee Group

Thank you for this excellent question. I'm glad that you've seen our billboards. They are live again in New York and Chicago. I think a key observation on our end is that billboards will be a fundamental feature of the marketing mix that we employ within the United States. Currently, of course, we're live in significant hubs on the East Coast, with more hubs to be introduced over the course of the year. The billboards are absolutely leading to increased incoming customer volume, and an increasing pipeline of 401(k) rollovers and IRA transfers. We feel quite good about the billboards, and what we really like about the billboards is that they're driving brand awareness within our B2B segment as well.

RIAs are, of course, people who drive on the highway or take the subway, and they are very much exposed to our branding, as are the employers that we are ultimately signing contracts with. We believe that continuing to make consumers, RIAs, employers aware of our service and then supplementing that service with an excellent product, will generate the returns that we're looking for over the long term. I have numerous emails from advisors and business partners and customers, confirming that they too are seeing the billboards, so we're very confident that they're working as expected.

Operator

Well, great. Thank you to everybody for your engagement. Romi, Christoph, that's all the questions for today. Thank you to everybody for your engagement. I'll shortly redirect those on the call to give you their thoughts, their expectations, their feedback. Before doing so, Romi, perhaps I could just ask you for a couple of closing comments, and then, as I say, I'll redirect those to give you feedback.

Romi Savova
CEO, PensionBee Group

Absolutely. Well, thank you very much for taking the time today to join us for the Q1 results. We're looking forward to another successful quarter, in Q2, and we hope that you will join us for the next progress update.

Operator

That's great. Christoph, Romi, thank you once again for updating investors. If I could please ask those on the call not to close this session. We'll redirect you for your feedback. Be most grateful if you could give that your kind consideration. On behalf of the management team at PensionBee, we'd like to thank you for attending today's presentation. Good afternoon.

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