Good day, and welcome to today's Softcat results for the year ended 31st July 2021. At this time, all participants are in a listen-only mode. There will be a presentation followed by question and answer session, at which time, if you wish to ask a question, please press star and one on your telephone keypad. I also must advise you that this conference is being recorded today, and I would now like to hand the conference over to your first speaker today, Graeme Watt. Thank you. Please go ahead, sir.
Thank you very much, and good morning, everybody, and thanks for taking time to spend with us this morning as Graham Charlton and I review our results for the year ending 31 July 2021, as we announced earlier this morning. I wanna start off by saying we didn't envisage a full fiscal year under the shadow of a global pandemic. I would like to start by thanking everybody at Softcat and all those in the wider community for your continued help and support in what has been a difficult time for many. It's fair to say that the results we've posted this year really did surpass our expectations, and I'm continually positively surprised by the level of support and care that our team is able to extend to each other and our partners on a continual basis.
To our team, you've again produced another exceptional performance and at the same time delivered good in the community. For that, I send you a huge thank you from both me and Graham, the leadership team, and the board. It's important, I think, also to note that we count ourselves fortunate to be an industry that's growing and allows us to add value across a whole range of commercial and public sector entities as companies continue to look to improve their customer and employee experience, their productivity, their security, and their agility whilst taking care of regulatory requirements too. If we move to the next slide now, please, I'll provide a brief explanation of who we are and where we sit in the technology space for those of you who are less familiar with Softcat and our operation.
Softcat is a leading reseller of infrastructure technology solutions to customers in the U.K. and Ireland. We provide a broad portfolio of leading multi-vendor technologies and services to suit our customers' needs, and we help them deal with the difficulties of complexity, choice, and pace of change around infrastructure technology by bringing our experience and expertise to bear on their behalf. Where we don't hold those resources internally, we are more than happy to partner with third parties to complete the solution for the customer. We work with over 200 leading vendors in the infrastructure space where we represent their technology to a target market of somewhere in the region of 50,000 customers across the U.K. and Ireland.
You can see from this slide here that we serve an active base of around 9,700 customers who operate across a wide range of corporate and public sector entities and verticals. We closed the year with close to 1,700 staff covering the functions of sales support, sales specialists, technical, services, and business operations. Our team operate out of nine offices in the U.K. and Ireland, and we also have branches in Singapore, Hong Kong, Australia, the Netherlands, and the U.S. Those branches form part of what we call our multinational business, and they allow us to fulfill the global needs of our customers in those countries, delivering local value. Our cash conversion remains high at 90% and has remained strong and predictable despite the pandemic.
Our goal is simple, to be the leading IT infrastructure product and services provider, as measured by an employee engagement, by customer satisfaction, and shareholder returns. Our track record of success is built around the ethos that a highly engaged and motivated team of employees will provide outstanding customer service, and that is the essence of our purpose statement, which says, "We help customers use technology to succeed by putting our employees first." Simply put, we are focused on growing our sales and gross profit faster than the market by taking share and being a Great Place to Work. Can we now move to the next slide, please, just for a summary of our results? We're pleased to report a positive set of results where organic growth of income and profit has now been sustained across 64 consecutive quarters.
You can see the gross profit growth in line with the gross invoiced income growth at around 17%, which indicates a stable margin performance and drove a strong operating profit of GBP 119 million, up 27.4% on the prior year. Productivity and sales, as measured by gross profit per customer, grew nicely too, by 14.6%, and we're pleased to see increased growth in our customer base as restrictions were increasingly lifted. The 11% increase in average head count demonstrates that throughout the period, we continued to invest significantly in people, not just people in the company, but also systems and capabilities at a time when others paused or reduced their investment. As always, that investment is designed to build skills and capacity to capture and capitalize on the enormous growth opportunity we see in the market, and to.
It also helps us stay ahead of the game. Just a reminder that we made no redundancies or furloughing or took any government support at any time throughout the pandemic. Cash generation remains strong, we have no bank debt, and our strong ability to generate cash has enabled us to propose a further dividend this year for our investors. Our performance and vendor partnerships were generously recognized again in a year where we received over 50 vendor awards, including a number that recognized our performance on both the EMEA and the global stage. We won the highly prestigious CRN Reseller of the Year award and the Public Sector Reseller of the Year award for the latter for the second year in a row. These CRN awards are regarded as the Oscars of our industry, and these accolades really lit up the organization.
If we move to the next slide, please, I'd like to just cover the business update. Throughout the pandemic, we've continued to focus on leading the company in a calm and pragmatic manner, focusing on the well-being and safety of our people and the things that we can control. As we said this time last year, our strong culture has been an enormous source of strength and comfort for us all. We've continued to be very active in making sure that in a remote environment, our people feel connected, they feel valued, and they feel supported. We have changed things so that our recruitment and onboarding processes work in a hybrid working environment. We've innovated too, in order to make sure recognition and fun remain central to how we operate.
Employee communication in all its shapes and forms has been constant, as have the acts of kindness and mental health support we've been able to offer throughout the year. What we have demonstrated, again in our performance, is that having a broad range of vendors, technologies, services, and customers buffers us to a certain extent from specific challenges when they arise. We know that the pandemic threw out some sales demand challenges in some specific verticals and in those technology areas that relied on in-office working. Thankfully, those challenges are offset by strong demand in devices, in connectivity, in networking, security, and cloud. Across the year, we grew in all areas of hardware, software, and services. At the height of the pandemic, our ability to gain new customers was hampered as customers seemed to prefer to hunker down with their existing trusted advisors.
As those restrictions have eased, returned to the office in greater numbers and with greater frequency, we've seen new customer acquisition rebound together with a growing demand for on-premise infrastructure and some modest recovery in print. Our public sector and mid-market segments remained strong throughout the year, and we started to see enterprise recover as the year progressed. We have always said that we continue to invest in people almost regardless of market conditions, as long as we can continue to see a significant opportunity to grow in the market. We did just that to the extent that our headcount is now 26% up on our previous pre-pandemic close two years ago.
Our employees and customers have continued to respond positively to how we've managed the pandemic with healthy net promoter scores recorded again for both customer and employee satisfaction, which sit at 59 and 58 respectively. We live in a hybrid working world where technology is no longer discretionary, it's increasingly distributed. This drives opportunity to innovate and add value through the channel. The demand environment has remained positive, and our customers are investing in workspace while grappling with the challenges of managing remote and in-office workforces. This, in turn, is driving strong demand for devices, accessories, security, networking, and collaboration tools. Our customers are investing in hybrid multi-cloud environments too, and demand is growing for compute at the edge, as enabled by the ongoing rollout of 5G networks.
The trend for businesses to be cloud-ready, mobile-ready, and secure remain at the top of our customers' technology priorities, as reinforced by the insights we gained from our recent customer survey. It's been wonderful to see the team work so hard together to support each other and our business partners, and it's fantastic too to see that support extended into the wider community to support those less fortunate through company and individual charity initiatives and volunteering activities. Our industry is having to manage through a period of component shortages impacting some elements of our hardware and networking products. Our multi-vendor strategy and close relationships with our vendors and our distributors means we have multiple good options to source constrained products. While the precise impact of the shortages are difficult to quantify, and we are managing them well, we don't expect them to deteriorate further.
To put into perspective, the shortages impact only some elements of our hardware portfolio, which itself is only 30% of our business. We've continued to perform well throughout the period of constraints spanning last fiscal and the start of this fiscal year. Moving to the next slide, please, which is our strategy update. Our customers' appetite to use IT to gain competitive advantage while remaining secure and resilient is relentless. We've built an outstanding base of customers with whom we have a privileged and valued relationship. The opportunity to do more with those customers while continuing to win new ones is clearer than ever. That is our strategy in a nutshell. We aim to grow the business and take market share by selling more to existing customers and in parallel, acquire new customers.
Our investments support this, and we're recruiting additional account managers to find new accounts for us as we speak. We aim to build strong relationships with our customers and grow trust and loyalty over time, and we were pleased to be able to grow the customer base by 2.3% after a period of lockdown where it was more difficult to engage with those new customers. New customer prospects tended to remain focused on their existing relationships while they waited to see things, how things played out. We trade with around 20% of the customers in our addressable market, so we believe we have a wonderful opportunity to keep growing that number. Our efforts to sell more to existing customers were rewarded with an increase in gross profit per customer of 14.6%.
Market demand remains strong for the three areas of technology that we serve and support, namely cybersecurity, digital workspace, and hybrid infrastructure. We believe we now have around 4% of the addressable market, which means we have an average estimated share of wallet of around 20%. We think we can grow that share of wallet by around three-fold, as we have many customers already with a much higher than average share of wallet who use Softcat as their preferred and primary partner. We're continuing to invest in specialist salespeople from services and technical resources to help enable our account managers and support our customers directly. We're sure to keep listening to our customers so that we provide them with what they need.
Some examples of this are our further investments in cloud and in the office of the CTO, the latter being a team of technical experts and specialists to ensure that we remain relevant and current in our supply of leading technology. Then if I can move. Stay on this slide, please, but move to the supporting pillars, starting with people and culture. Within these three key pillars that support our strategy, that huge focus on our people and our culture continues unabated and remains very important to us and the success of the company. I mentioned some awards earlier, but the ones that make us most proud relate to our people and the way we work together.
We were delighted to be ranked fifth in the U.K. by Glassdoor for the second year in a row, and number one U.K. tech workplace by Great Place to Work. We've continued to invest for future growth with our people, with a large proportion of our new starts being graduate and apprentice recruits just beginning their working career. We've successfully bedded in a new leadership structure announced at the start of the fiscal year. We've welcomed a new head of cloud, as well as a new sales director for public sector sales, and we've established an office of 10 people in Arlington, Virginia to focus on delivery into the North American market. Our staff engagement net promoter score of 58 tells us that we continue to have a highly motivated and engaged workforce.
We believe that our special culture creates outstanding customer experience and is the key driver for our healthy customer net promoter score of 59. It is perhaps worth highlighting that at the start of the fiscal year, we thought it was prudent not to make the usual across-the-board pay rises, instead focusing only on those in the lower pay brackets. As the business continued to perform throughout the year, and perform well, we took the decision in February to implement a pay review for all staff, backdating them to the start of the year. I think this is just one good example of doing the right thing for our staff, which incidentally, in this case, gave us the opportunity to provide a second pay rise for those in the lower pay brackets.
Our plans for hybrid working, I think, will clearly evolve and we'll refine them over time. We're very mindful of the challenges of home working for some. We're very mindful of the benefits of home working for some too. We've introduced a flexible policy, and all employees can choose how they split their time between the office and other locations within an expectation that on average, we have a slight bias towards the office. We've asked our staff to use good judgment, balancing their own needs with those of their teams and the wider business. Within this policy, we aim to keep the culture as vibrant as ever while being able to operate as effectively as before. In essence, we want everybody to enjoy the best of both worlds.
While getting it right is a significant challenge, we're confident of working things out by remaining close to our teams and ironing out any wrinkles as we go along. From an ease of doing business perspective, in the same way as our customers need to keep evolving and modernizing their IT infrastructure, we have the same needs at Softcat. We've increased the amount of time and money we're putting into improving the ease of doing business for our staff and our customers, and we have a roadmap of investment that includes our financial systems, our e-commerce portal, eCAT, our IT service management, and our order processing tool, among others. Our financial systems and data project is progressing well and remains on track for delivery in this fiscal year.
That project is designed to create a platform that will support our future business needs and deliver process improvement and automation. At the same time, create a data structure that will provide enhanced business insights and reporting. As noted, sorry, in previous presentations, we've continued to work on bringing our public sector and corporate sales organizations closer together to improve best practice sharing and adoption, and that's worked well. We've made good progress in leveraging our sales development program and our customer bid management process across the entire sales team. We're happy that we've got a really strong sales team, but we're always looking at ways to improve how we operate. Moving to the expansion of our addressable market.
Our U.S. office in Arlington, Virginia represents further investment in our multinational capability, through which we assist U.K. and Irish customers with their global needs. It also enables us to begin to target local U.S. customers with their international needs outside the U.S. We now have 10 staff there, which combines local sales and operations capabilities. As with our other multinational entities, this investment gives us the opportunity to build stronger in-country customer and supplier relationships where we can operate on local time zones and do business more effectively with local supply in local currency with local sales taxes. We continue to invest and build out our capabilities too. On devices, we've expanded our ability to deploy, service, and replace devices on a much larger scale than before by investing in heads, processes, and third-party partnerships. Similarly, we've invested in the financial services vertical.
This is a significant opportunity, we believe, and we expect this to grow substantially over time. Finally, we've seen the demand for financial solutions increase and further accelerate over the last year. We invested heavily too in skills and additional support to enable and accelerate further sales. For those of you who know Softcat well, you already know that the areas of sustainability and diversity and inclusion have become an increasingly important part of our strategy. This year, we've split them out on the strategy slide just to highlight the high profile they already get within our business. We've enjoyed a particularly strong focus on diversity inclusion initiatives this year with a raft of programs launched to support our network groups in driving awareness and celebration of the various minority groups.
We now have eight active networks, including the two network groups that we've added this year, a faith group and a disability and neurodiversity group. We launched an allyship program through which now around 700 members of staff have attended and contributed. In addition, we've joined some of our fellow companies from different parts of the channel as one of the founding members of TC4RE, the Channel for Racial Equality. We hope to make good progress here too. Although our female representation at Softcat has risen nicely to now 30%, we recognize that we still have some work to do on the ethnic and gender diversity in our leadership teams. I am totally committed to changing this, but it will take time. These are long-term endeavors and not short-term fixes.
To maintain progress we've made several changes to the recruitment process, which is key as talent is attracted to an employer like us, who can demonstrate that everyone has a place in Softcat and an opportunity to deliver value regardless of their background. We aim for equality of opportunity and talk internally about widening the gate without lowering the bar, and it was wonderful to see our efforts recognized with two very recent awards, the CRN Diversity Employer of the Year and the CRN Ethnic Diversity Champion. I think too, that we would all recognize on this call that companies that balance the interests of the planet, our people, and returns are clearly the most sustainable in the long term. Graham Charlton will cover our focus on sustainability in a few moments.
In fact, that's a great point on which to bring in Graham Charlton, our CFO, for a more detailed review of the financials and our sustainability leadership and status. I'll hand over to Graham.
Thank you, Graeme. Yeah, we'll have a look at the numbers in a little more detail now. If we can turn to, please, the summary income statement, which I think is slide seven. I'll deal firstly, quickly with revenue and the GAAP revenue growth rate this year of 7.4%, compared to a much faster rate of growth in gross income as we continue to see a shift in the mix within the software line, particularly towards cloud-hosted and security products. We net down the gross income from cloud and security software to just the margin element when calculating GAAP revenue under IFRS 15. That net down is becoming a proportionately bigger number as those elements of our mix grow.
This trend for revenue growth to lag gross income growth is something we've seen before, and we expect to see it again in the coming years as well. The best way to think about our income and profitability is with reference to gross income and gross profit. Gross invoiced income and GP both increased by a little over 17% with the GP margin to gross income consistent year on year at 14.3%. That consistent margin reflects a stable mix of business when split between corporate and public sector customers. Gross income from public sector customers comprised 39% of the total in both years, with corporate customers accounting for 61%.
The enterprise segment returned to growth in half two, and overall growth was strong at double-digit rates in both the first and second halves, but slightly more weighted towards half one as a result of a few exceptionally large deals that we flagged in the half year report. This continued double-digit rate of organic growth and income is something, of course, we're very pleased with. Despite the fact we've delivered on our promise to maintain levels of investment throughout the pandemic at the same rate as we were at before COVID, the 17% growth in gross income has comfortably outstripped cost growth of 10.5%. That cost growth was driven predominantly, as it always is for us, by our investment in people. Average headcount across the year was up by 11%.
In normal times, that would translate to around 15%-17% cost growth when the impact of pay reviews and commission growth are factored in. As we've been saying throughout the pandemic, the social restrictions that have been in place have prevented us from carrying out our usual range of travel and events. As a result of that, we've been saving approximately GBP 1 million a month on a run rate basis, and that means the actual cost growth has been the 10.5% you see reported on the slide rather than more closely aligned to the GP growth of 17%. As a result of all of that, the operating profit grew by just over 27%, and conversion of GP to OP was up from 39.8%-43.2%.
We do hope and expect that we can get back on with traveling to see our customers and running staff events, and particularly our incentive trips much more normally in the year ahead. We do anticipate that most of these cost savings will reverse in FY 2022. If we can turn over to the next slide, please, and I'll come back to some of the key drivers of our growth, and we'll take a look at how the productivity of our sales people has again stepped forward in recent periods. The chart on slide eight shows how the total gross profit delivered by the business correlates to the aggregate of our sales people's tenure with the company.
During FY 2016, 2017, we accelerated our rate of investment in the resources and skills within the business to support our account managers going deeper into their customer accounts. Over the period between then and now, we've continued to recruit hundreds of new account managers each year, but we've even more aggressively hired into the specialist and technical and service roles to support them. The results of that strategy and long-term focus, I think could be clearly seen by the pathway of increasing productivity we've been able to track since that time. We think there's still huge further opportunity ahead here as well.
We estimate that the average share of wallet we have with customers today is around about 20%, and so we're gonna continue to invest in the skills and capabilities that we need to support our customers in their journey to the cloud, to provide their employees with modern workplace technology, which is of course now needs to be suitable for a hybrid working world, to help them connect their people and securely store their data. In doing all of that, we think we can further enhance what we believe is already possibly the broadest and deepest technical offering in our industry, and that will allow us to continue to capture incremental wallet share. Turning on to the next slide, please, and I can show you on this next slide the customer side of that productivity coin.
This chart. On this chart, the line represents how gross profit per customer has expanded since 2015 up until the most recent period. Again, here you can see a very clear inflection point. You can see a slight kink in the line at the end of the 2020 financial year that reflects the onset of the pandemic. Notice then how we've resumed that upward trajectory since then. Do notice as well how we've been able to continue in growing the customer base throughout this period.
The size of the customer base is represented by the bars, and I think just about visible to the naked eye here is not only that we grew customer numbers again in 2021, but that we saw, especially in the second half of the year as we came out of that third lockdown period, and really for us from sort of April onwards, an acceleration in the growth of new customers as well. We think today we have around one in five of the addressable customers in our customer base. Still lots and lots of opportunity on that front in the years ahead as well. Turning over to the next slide again please, we can have a quick look at how that profit growth has converted into cash. We've no news really to report here.
The business model and the organic nature of our growth again this year means we've converted operating profits to cash in line with our historic rate of 90%, even after deducting capital expenditure. Capital expenditure is down a bit year-over-year. Those of you that follow us will remember that we carried out some major refurbishments to our head office in Marlow and our second biggest office in Manchester during FY 2020, but those works were substantially complete before we entered FY 2021. We continued throughout FY 2021 with the development of our new finance system, and that expenditure forms part of the GBP 6.4 million that you can see on the slide. Work on that system will complete within FY 2022.
We plan to continue to work on other internal systems. Over the next, we expect capital expenditure will remain at similar levels in the next few years as well. The working capital model hasn't changed in any fundamental way, and so working capital balances continue to grow broadly in line with gross income and deliver cash conversion, as we said, in line with our historic cumulative average of 90%. Turning over again, please, I thought I'd take just a moment to reflect how this latest performance stands within the context of our long-term progress. Across all of the time period, you can see on this slide, we've had a very simple strategy, and that strategy is essentially the same today as it was back at the start of this trend.
The good news is it's still working, and we don't intend to alter it. You can see the somewhat exceptional nature of the OP growth on this slide, and I'm on slide 11 now, operator. I'm not sure if you've caught up, but hopefully you can see that the slightly exceptional nature of the OP growth in the latest year accentuated, as I mentioned, by the pandemic-related cost savings that we've mentioned. That's a very high hurdle for us to try and get over in the year ahead as we hope that those costs related, as I said, to incentive trips, internal events, and traveling to see our customers become possible again. Of course, we do continue to target very strong gross profit growth ahead of market rate.
With a market share today, we think of around about 4%, despite all this progress, we think the years ahead offer us a similar opportunity again. Turning over to slide 12, please. That growth and cash generation enable us once again to confirm a very substantial dividend, the details of which are shown on this slide. You can see that the interim dividend of GBP 0.064 already paid in May will be added to by a final dividend of GBP 0.144 and a further special dividend of GBP 0.205, both of which will be paid in December, and the ex-dividend date will be the eleventh of November.
Before I hand you back to Graeme, as Graeme Watt did mention. I'll take a moment just to give you a view of some of the work we're doing on the sustainability of our business and within our industry. If we can turn to slide 13, please. You can see a framework on this slide that we've developed to enable us to concentrate our efforts into three key areas. These are, firstly, the sustainability of our own business and operations. Secondly, working with our suppliers to find ways to reduce the carbon footprint of the logistic elements of our industry. Finally, how we work with customers and manufacturers to bring green product innovations to market and into use, fundamentally, we hope, driving down the ecological impact of IT infrastructure into the long-term future.
We've developed an action plan across each of these areas, and you can see some details of this on slide 14. We've set three goals. The first two are focused very much on putting our immediate house in order and in short order at that. Firstly, to offset our Scope 1 and 2 carbon emissions by next year, and I'm pleased to say, actually, we've managed to achieve that one already. The next target is to get all of our offices switched across to renewable energy sources by 2024, and we're seven-tenths of the way through that at the moment. Then finally, and of course, this is the really big one, is achieving a net zero supply chain by 2040. This is where the collaboration with our suppliers and the manufacturers of the technology will be so crucial.
We started that process, we started that dialogue, and we've begun to tap into the resources of things like the WRI's Science Based Targets initiative to build an understanding of the steps that we will need to take. In time, this will create an action plan which we'll be able to share and report our progress against. In the meantime, we're pleased that our desire to try and take a lead in our industry on these matters has been recognized by both our partners and trade bodies in the industry, as well as some external organizations that specialize in these matters. You can see some of those awards at the bottom of the slide here. You can expect us to continue to report on progress in future briefings as well. That's it from me.
Now I'll hand you back to Graeme Watt for the conclusion of the presentation.
Thanks, Graham. Operator, if you could move from the closing remarks slide and take us straight onto slide 16, please, the summary. In summary, we're pleased to have delivered another strong set of results. The broad-based nature of our growth across all technologies, vendors and customer segments is a source of great comfort and provides resilience when certain areas of the market come under pressure. We saw some nice recovery in enterprise demand and new customer acquisition, which we expect to continue into the current fiscal year as businesses continue their pandemic impacted journey. There are a number of key strengths in the company, our culture, the breadth of our offering by technology services and vendors, the breadth of the customer we serve, and our graduate recruitment program.
Another key strength I wanna emphasize this morning is our appetite to keep investing today for tomorrow's growth and returns. Our strategy is largely unchanged, and our focus on the execution of that strategy is as strong as ever. The market's still growing, and there's significant opportunity to get ahead of the market by taking share, and we're doubling down on delivering further growth this year. Our employee and customer satisfaction levels are high and a great reflection of our company executing on our purpose. Our culture is as strong and as impactful as ever, and is a key differentiator for us in a fragmented market where it's not so easy to differentiate. Softcat's a great place to work, and remaining so is key to how we operate and our future success. If I could take you to the next slide, please, the outlook.
Here you can see, many of you will have read this already today, but here you can see our outlook statement in full. I'd just like to highlight and summarize a few key elements for you. In fact, very briefly. The new financial year has started well. We continue to target double-digit gross profit growth well ahead of market trend. We've got the utmost confidence in our people and the team at Softcat, and we'll continue strong levels of investment in future growth in an industry that we believe has a lot of opportunity for us. With that, and in conclusion, I'd just like to say that as I've mentioned a couple of times already, our special culture has served us well over the last eighteen months.
Despite the sometimes relentless grind of the pandemic, the team have pulled together and maintained their boundless energy and spirit. They've shown great agility and resilience and retained a really positive attitude. We put in place all sorts of initiatives to remain connected and to have some fun, and the care the team has shown for each other and our business partners has been really impressive. The team have responded positively every step of the way. Thank you to all of our partners for all the support you've provided us throughout the year. We couldn't have done it without you. I'd like to close with a thank you to our team. Thank you to each and every one of you for hanging in there and performing so brilliantly. Thank you for coming together and making Softcat such a great place to work.
We've dealt with the challenges and the opportunities together, and together was appropriately our word of the year for 2021. I love working for this company alongside all my colleagues at Softcat, and I'm extremely proud to be part of this team, and I'm very excited about the future. Thank you for listening. Operator, we'd like to now turn the call over for questions, if we can.
Yes, sir. Thank you. We'll now begin the question and answer session. As a reminder, if you wish to ask a question, please press star and one on your telephone keypad and wait for your name to be announced. Once again, star and one if you wish to ask a question.
We do have questions that came through. Your first question comes from the line of Alastair Nolan from Morgan Stanley. Your line is now open. Please go ahead and ask your question.
Great. Morning. Morning, Graeme . Just a couple from me. One, first would be around. I think you called out kind of security as a bright spot.
Yeah.
I'm just wondering if there's anything in particular on the supply chain issues, given kinda hardware is a relatively important component of some of those solutions, if you're kind of seeing anything in particular there or any update you can provide. Second, just on the outlook for fiscal year 2022, just on the large deals you called out in the base in the first half, can you remind us, have you quantified them? Can you give us a bit of a feel for kinda how large that hurdle is? Also just on the cost return, you mentioned GBP 1 million a month.
Are we kind of at this point in October and moving into November at a point where those that GBP 1 million of cost has fully returned or are we still in a bit of a kind of in-between period? Those will be the two questions. Thanks very much.
Thank you, Alastair. Good morning. This is Graeme Watt here. Why don't I take the first piece, and Graham will pick up on the large deal and cost return clarification. On the security side, actually a lot of what we do on security is now software. I think from a product shortages point of view, this might be helpful to others who have similar questions. First of all, you know, 30% of our business is hardware, and it's only really impacting hardware, and it's not all of hardware. I'd say that we've seen probably networking products in that sort of next set piece. We're seeing it impacting networking products most of all. It's still impacting and driving longer lead times on some server and device hardware too, but mainly on the networking side.
I think we've been, you know, I think I said in my commentary, we find the impacts difficult to quantify. I think that's because we're actually still delivering the performance we plan to deliver, both in last year, you know, the latter half of last year when those constraints really kicked in, and year to date. I think we're, you know, the way we're straight up set up, that resilience that I talked about having lots of options, whether it's technology or vendors or distributors, really works well when we've got product shortages as well. We've got a good range of options. If people can't get exactly what they want, but they wanna trade up or trade down in terms of complexity, we can do that for them.
If they want something similar, but one of our vendors doesn't have it, we can go to another one of our vendors and get a similar model. If one of our distributors has had a run on a particular item and has run out of buffer stock, we can go to another distributor who perhaps may have it. It's not perfect, I admit that, but I think we've got a way of managing it and a structure of managing it so that it has little impact. We're seeing customers order a little bit earlier. It seems like most of the manufacturers are, you know, delivering products to those who order first, so we're encouraging our customers to order early to secure allocation.
We have built up a little bit of backlog as a result of the shortages, but again, nothing that's impacting our ability to hit our plan. Hopefully. Maybe just finishing off on your point, again, most of that security is more software these days than hardware. We are seeing, as we have done for many years now, we're seeing the demand for security as strong as ever, and it's somewhere where I think we enjoy a leadership position in the U.K., and we're doing lots of good business there. Let me hand over to Graham for the clarifications on the deals and the cost.
Yeah. Hi.
Hi, Alastair. Thanks for the questions. On the large deals, it's I mean, it's all subjective, but there were a couple of deals. We had a number, a handful of really strong large deals in the first half of last year. There was a couple of elements of a couple of those that were really prompted by some regulatory changes in the industries in question. We reckon about GBP 3 million of the gross profit we achieved in half one was really fueled and brought ahead of time by that. In fact, I know some of the kit we sold there is not in use yet with those customers as well, but they had to spend the money by a certain date.
We think about GBP 3 million of gross profit in half one was truly exceptional. On the cost side, yeah, it's a good, very fair question. The outlook in terms of the pandemic seems to be a bit up and down. We so far in this financial year have been able to travel and see customers to a much greater extent than we have so far, so we are seeing those costs return into the business. Some of them relate to our incentive trips, and whether or not we can go ahead with the incentive trips is a question. We are looking for alternative ways to put that money to use if we can't host the incentive trips. A good element of that cost will come back into the business as well.
We do a lot of events for our staff, end of year, Christmas parties, that kind of thing. I think you know well that our staff being able to spend time together is really important to us. Again, we will look for alternative ways, maybe in smaller groups, to put that money to use for them in that way. If we can't do the large all company or whole office events that we would like to, we'll find a way to put on smaller scale events as well, I'm sure. The cost will certainly come back into the business to an extent. I think it remains to be seen exactly to what extent that is. Of course, we'll update you at the end of the first half with how that's going as well.
Great. Thanks, both. Appreciate it.
Thank you. The next question comes from the line of Ross Jobber from Citi. Your line is now open. Please go ahead.
Morning, gentlemen. Thank you very much. Two questions. One about your year-end, your current year-end expectations, and a second question, which is a little bit more existential, if I may. As far as your year-end expectations are concerned, a couple of things. First of all, how much headcount growth do you think you or would you like to achieve year on year by the end of the current financial year? Obviously, trading, you're not so sure about. Of course, as you're investing for the longer term, I thought you might have a clearer view perhaps of how much headcount growth by year-end you'd like to achieve. Secondly on that point, if you could comment on what your expectations are around inventory levels at the end of the current year.
I'm wondering whether or not the bump up in inventory levels was again supply chain issue related. That's one question. The second question, you talk about the feeling that you can grow your wallet share from 20%-60% amongst your customers. Does that not imply a focus on the smaller and medium-sized customers where such a huge wallet share may be more achievable than it would at your larger enterprise customers? Thank you.
Maybe I could take that second question first, Ross. Good morning to you. This is Graeme Watt here. I don't think it does imply that we would. I think, you know, in terms of magnitude to us, I think the opportunity is similar in the mid-market from an enterprise point of view. If your question is it more likely that you'll get a higher share of wallet in a mid-market customer than you will in an enterprise or some of the big public sector entities, I'd say probably yes. I think some of the big enterprise companies tend not to put all of their eggs in one basket. You know, our aim for some of the larger customers is to be one of two leading infrastructure advisors to those customers.
I think your point on the mid-market is well made. Our mid-market customers will tend more to go much more all in with a partner. So I'd say that kind of or goal of tripling somewhere in the region of tripling our share of wallet. I'd say we would have higher share of wallet in the mid-market customers than we will typically in enterprise customers, if that answers your question. I think in terms of year-end expectations on headcount, I think we'll continue to invest and invest hard, and we've got plans to reach the 2,000 head mark in our internal plans. It's a frothy market at the moment, and so we are seeing. You know, it's not quite so easy.
I'd describe it as maybe a candidate's market. It's not quite so easy to land candidates right now. Of course, the other impact we've seen internally is that we've seen in the same way as we saw a decrease in attrition rates in the midst of the pandemic, we're starting to see those attrition rates return to normal as well. I think, you know, no reason to believe that we can't hit those headcount numbers. If I look at what we've done in the first two months of the year, we've already added 81 to that headcount in the first two months of this fiscal year. By the end of this quarter, which is this Friday, we'll have recruited over 200 people.
I'm still confident that we can do that, but it's not gonna be quite as easy as it was, say, 6-12 months ago. There's the question on inventory.
Yeah, you asked about the—t he inventory, the growth in inventory that we've got in the balance sheet at the reported date, Ross, is related mainly to one specific very large deal we've got going on with a customer. It's a low margin deal, but we've got a large amount of data center kit for a customer that's going in over a period of time. We don't recognize the revenue for that until it's installed and signed off by the customer. It just captures at the balance sheet date that value which we expect obviously to reverse. The build there is not related to us buying and holding on shelf or anything to do with the shortages. It's just a deal in transit at the balance sheet date.
That's clear. Thank you.
Thank you. The next question comes from the line of Tintin Stormont from Numis. Your line is now open. Please go ahead.
Morning, guys. A few questions from me. Could you give us a comment on the performance of the sort of COVID cohort of recruits in terms of kinda, you know, compared to previous cohorts, you know, where they are in terms of kinda their development? You know, have they been impacted from the time that was spent out of the office? In terms of the U.S. staff, could you give us some view on sort of, kinda your expectations and how big that office might grow? Then final question. I think one of you talked about one in five of available customers are currently in your customer base. If you look at sort of, kinda that population, where do you think sort of, kinda your greatest opportunity still is?
Is it still in the mid-market or enterprise?
Okay. Morning, Tintin. Hope you're well.
Morning.
Thanks for your questions. If I take the first couple and we'll kinda share the load here and Graham will take the last one. I think your question on the COVID impacted intakes is interesting and maybe slightly counterintuitively. You know, those COVID intakes have performed as well as intakes pre-pandemic. I think what we've seen, albeit we saw as we alluded to on the call, we've seen some toughening in our ability to gain new customers. What we have seen is that they, you know, they have a limited number of existing customers. Some of those existing customers have been passed down to new cohorts because, you know, we continue to focus and concentrate our salespeople on the right number of customers, not too many.
They've benefited a little bit from that migration. We've seen their performance be as good as previous, you know, pre-pandemic cohorts. I think that's a great tribute to them, frankly, and our ability to kind of give them the tools that they need to be effective in a remote working environment. I think the other thing, just to add, which is also perhaps maybe slightly counterintuitive, I don't know, maybe that's a bit unfair, is we've also. I think you've seen and heard us talk a little bit about expanding our apprentice recruits to supplement that graduate intake. Again, those apprentice cohorts are as good and as effective as our previous graduate. That was just an additional bit of information. Hopefully that helps answer that question.
On the U.S. piece, I think you asked what was your question about where it could go?
Yes.
Yeah. I mean, what we've done that's slightly different in the U.S. is that we've instead of just focusing, we've really taken that headcount up from 2 to 10, which isn't very big. We've taken it from pure fulfillment focus, and we built the fulfillment focus there, and we built some sales heads in there as well. Those sales heads, we think, will be more effective by having local relationships with the subs and branches of U.K. customers who we already deal with in the U.K. We think we'll be more effective in getting more of their business that sits in the U.S. That's why we've put that resource in there. We also believe that over time, we can do more.
We do a small amount of business with U.S. resellers of partnering with them to take their customers into Europe and the rest of the world. We think over time, we can either work more closely with some of those resellers on the U.S. customers' rest-of-world business, or we can maybe even start going direct to some of those customers and help them with their rest-of-world business. That's a secondary option. The first option is to help U.K. and Irish customers with their U.S. needs. That's really what it's all about, you know. I'm just looking at some numbers here in front of me.
While the vast majority of our multinational business is with customers in EMEA, we're dealing with somewhere in the region of 100 customers in the U.S. currently, you know, on a multinational basis. I think we said before, it is very important for us to retain that business and retain relevance of capability with the customers, but we think there's more share of wallet we can go after as well. Hopefully that gives you some color there. Then do you want to cover the-
Customer numbers?
Yeah.
Yeah. Your question of where's the best opportunity for us in terms of customer number growth, I think it's in all three segments. Of course, if we're very successful with enterprise, for example, where I think we have a brilliant opportunity going forward, that'll probably manifest more in average gross profit per customer rather than customer numbers because there's a relatively small number of enterprise customers.
Yeah.
The ticket value is much higher. For sure, we've got good but pretty similar levels of penetration now across enterprise, public sector and mid-market. It's both making use of those relationships we've already got. Yeah, there's probably between 60% and 80% of addressable customers in each of those segments that we don't have. We're investing in all of those areas. Our public sector sales team is growing just as quick as the corporate sales team, and we're putting additional resources into the corporate sales team to specifically target larger enterprise customers. We've also spent time working on how we develop the corporate sales team from the early years and creating a development plan that enables them to target new customers and probably smaller customers.
Putting in provision for training at the other end and taking our more experienced people and upskilling them and particularly coaching them on the ways to break into, but also support and develop enterprise customers and a slightly different sales and consultation process for those as well. Yeah, all three areas, we'll target them all, and I think there's great opportunity in all of them as well.
I don't think we've got a bias in the organization, have we? As you just said, we don't bias from an investment point of view. We don't bias in terms of how we value or how we recognize that business. I think that reflects exactly your answer there, Graham.
Great. Thanks, guys.
Thank you, Tintin.
Thank you. The next question comes from the line of Charles Brennan from Jefferies. Your line is now open. Please go ahead and ask your question.
Great. Good morning, guys. Thanks for taking my question. I've got two, if I can. The first one's just a question around the outlook for the public sector. It feels like we've been through a pretty buoyant period of public sector spend. I'd guess if we look at the government finances, we must be getting closer to a period of austerity that's coming up. What's the message you're getting back from your salespeople on how the public sector's likely to look this year? And you're assuming a significantly different performance between public sector and corporate this year. And then the second question is just a more detailed one. I'm traditionally a fan of profits matching cash flow.
Can you just talk about what this customer financing option is and whether there are any implications for your working capital as a consequence of that?
Morning, Charlie. Nice to talk to you. Thanks for listening in and your questions. I think on the public sector, I mean, you know, we keep close to our salespeople, and Graham and I make sure that we keep doubly close to them around results and make sure we know what's going on and what all the various dynamics are. There's no suggestion, despite, you know, the way you answer the question, there's no suggestion to us that there's going to be a slowdown in spend. I think there is, in some segments of the government, some kind of.
You know, there was a kind of pause around the summer period, end of last financial year, start of this financial year, while public sector was kind of, it's a general statement, but reorganizing its finances and trying to decide how much it had to spend or where it was gonna spend. If you talk to our salespeople, they're confident that those budgets are in line with the growth that we've anticipated, which is in line with company growth. I think the short version is we don't see a precise reason why that spend is gonna slow down. I think health and education are going to continue to be strong spenders. I think the other thing to bear in mind is some of that investment that Graham was alluding to earlier on.
We're taking share in public sector as well. We're not only reliant on the rate at which public sectors grow. We're reliant on knocking down, getting on new tenders and knocking down new areas. We would expect to penetrate harder on all the areas that we currently target. I think we said in previous calls that our appetite and investment to go after central gov, in particular, is something that we think will deliver incremental sales as well. I think we're feeling pretty positive about public sector.
On cash flow, Charles, I'm a similar fan as you for cash flows matching profits. The way that we do financing for customers at the moment is entirely through third parties. Whether it's a very clear hand off to a finance partner or whether we do an embedded lease contract, effectively there, the finance partner is still fully at risk rather than us. We act as a collecting agent, but if anything goes wrong, the finance partner would step in rather than us. The financing that we do, and it is growing, and it is something that customers are interested in. We have sales resource, particularly around that, to help customers understand the options and transact, but then we're an agent for that finance deal. We don't take the delayed cash flows ourselves.
We get paid upfront by the finance partner and handle the liability over. It's not affecting our cash flows, and we've no plans to change that model at the moment.
What sort of customer profile is opting for a financing arrangement? Is this one that's cash constrained and therefore there is risk around it, or is that not necessarily the case?
No, not necessarily. That is the case sometimes. Often you can get smaller SMBs, don't have the credit limit. You know that we have very careful procedures around our own credit exposure, and in some cases, it becomes appropriate for those reasons that we get a finance partner involved. Often it's related to the nature of the project, actually. If a customer's got a big capital project that they're going to put into use over a long period of time, they might choose to finance that to match their cash flows with their use of the asset as well. In fact, I'd say it's probably more often to do with the nature of the solution than the nature of the customer.
Great. Thank you. Good luck for the year.
Thank you.
Thanks.
Thank you. The next question comes from the line of Jad Younes from UBS. Your line is now open. Please go ahead.
Good evening, guys. You mentioned the attrition rates were going up back to normalized levels. Are you also seeing salary pressure as well? Wage pressure going up as well? That's the first question. I have another question as well. Are you seeing any SMB deceleration in terms of the trading now, in terms of the customer purchasing and in terms of the risk, bad debt risk as well? Are you seeing any type of credit risk increasing from the SMB customers as well, or not? Thank you.
Okay, Jad, this is Graeme Watt here. I'll pick up the first part of your question, and Graham perhaps pick up on the second part. Thank you for listening in today. Thanks for your question. Attrition rates, we have seen picking up. Again, as I said, not really surprising. We saw them dip quite sharply during the pandemic. Much like the new customer piece that I talked about earlier on about hunkering down. We found people hunkering down, not just in Softcat, you know, across the industry. I think that started to loosen up now. Whilst they put some of their kinda ambitions and changes and development desires on hold, that's opened up. We're seeing the market a little bit more fluid now.
From a salary wage inflation point, I'd make a couple of comments. One is that I don't think our salespeople, but particularly our entry-level salespeople, they don't really join for salaries because we don't really pay high salaries. It's a very leveraged scheme that they're on, and they make their money by generating GP and the commission they earn from that GP. It doesn't, you know, make a difference to us on the sales side. I'd say something we've always dealt with and had to deal with, and it's quite tough now. Where I think we are seeing some continued wage inflation is more in the technical areas, people with kind of niche and specialist skills. We've always found that a little bit difficult.
You just have to keep up with the market. You just, you know, if you need people and you have to pay a certain amount, then there's naturally some wage inflation with that, whether it's in your existing teams or the people that you're trying to recruit. That's something we've dealt with for a while, but I'd say it's definitely a feature of the current market too, yeah.
On the mid-market, no, we're not seeing a deceleration. If you look at our reported figures, growth, gross income grew more strongly in the first half in mid-market, but it still grew by 20% in the second half, and the first half was really boosted by big deals, actually. If you adjust for that, actually we probably saw a step up in run rate growth in the mid-market, and that definitely correlates with what we saw in terms of volumes and customer activity. We're not seeing a deceleration and gross income grew in mid-market by 20%. The bad debt risk, I mean, with the bad debt risk across mid-market and enterprise is something obviously that we've been watching very carefully, well, in all our history, but particularly since the pandemic as well.
Obviously, the support, some of the support schemes are now being withdrawn by the government. I think we have processes that are very mindful of that potential exposure that we do have. I was looking at some insolvency projections the other day, and whilst I think they are projected to come back, it's from a very low level as well, and the level of insolvencies that are being forecast is in no way out of line, but as far as I'm aware with kind of what we've seen over the broader sweep of history. Yes, it's a risk that I think many businesses carry, but we're managing it very carefully. We've got no lead indicators at all of any issues on that front yet.
We monitor cash collection stats on a bi-monthly basis, and they continue to be very healthy. The processes we go through to assign credit we think are very robust. We have a credit insurance partner. We spend a lot of time talking to them about how to manage that exposure as well. We're quietly confident that we're able to deal with that over the coming year. Of course it's something to watch as you allude to.
Yeah. Okay. Thank you. Very helpful.
Thank you. The next question comes from the line of James Zaremba from Barclays. Your line is now open. Please go ahead.
Hi. Morning, Graeme. Just had a bit of a follow-up, I suppose, on kind of culture and attrition. I think you were speaking last year, maybe the year before about, you know, stepping up the development programs for people across the levels of business and the impact that's had. I was wondering if you could just talk about, I guess, other things that have come up in your, you know, customers or your staff survey and I guess the future improvements you're targeting to make an impact on things like attrition and, I guess, employee NPS.
James, hi. It's Graeme Watt here. I think we're actually in the middle of an employee engagement survey right now and that which closes this week, so I haven't got the insights to give you on this survey. What we've found, but we have been pulsing the team throughout the pandemic on a regular basis. I think you know, unsurprisingly, people felt quite kind of discombobulated by the pandemic and didn't like the fact that it was more difficult to connect, didn't like the fact that perhaps they felt they were available 24/7, you know, whether that was an internal pressure or a customer pressure.
In some cases, what we've got a few times recently, and it's maybe slightly because we've got a relatively flat structure, but some people are increasingly asking, "Well, what's my development opportunities in the company?" I think what we've done is, we've provided a lot of support for people who are just feeling not the way they'd like to during the pandemic. We already had a mental health service and an employee assistance line that they could call. We extended that to the families of people in the pandemic as well, in case they had family members that were struggling. We set up a buddy scheme where people could volunteer to be or could ask to be buddied by somebody in the company.
We had a number of, I think about over 100 people who also volunteered to be a buddy to somebody. I was a buddy to two people. I think they were quite horrified when they got the CEO. Maybe that one didn't work quite so well, although we learned a lot about each other and how to deal with the pandemic, which I think was helpful. Being connected with people was challenging. We did a lot of slightly different but more intimate, if that's the right word, communication with people.
Graham Charlton, myself and Richard Griffiths, we did drop-ins around the company of what we called a little more conversation, which was less us broadcasting what was on our minds, but it was more just giving people a quick update and then asking what was on their minds and giving them a chance to ask us our opinions on things and what was working and what wasn't working. I think we've done an awful lot to, you know, stay connected. A lot of the fun and the recognition we did, we turned it into things that we were able to do online rather than in person.
I'm very pleased, and Graham mentioned this earlier on, I'm very pleased that, with the exception of incentive trips, and that's only because the incentive trips, the latest ones, you know, haven't come up on the schedule yet. We've got all of the kind of pre-pandemic fun and recognition and connection mechanisms that we'd normally have. They're fully in place now. In fact, this year's kickoff, which is probably the biggest event that we have in the company, it's where people get a chance to look back. We get a chance to tell people about what's going on forward. We give out a ton of awards to people for various things. This year, whereas the previous year it was 100% remote.
This year it was largely remote, but on the day three of a three-day kickoff, each of the leadership team went to one of the offices, and we were able to hold that last day of kickoff together with our teams, enjoy a few local awards as well as the cross-company ones and finish it off with a party as well. I think we're. You know what it's like, it's challenging. There's 1,700 people in the company, and everybody's got a slightly different need and a slightly different challenge. I think we've done pretty well in holding together. I think they've done incredibly well holding it together. We're rather hoping that the government don't go for Plan B. I know they're under pressure to go for Plan B.
We're rather hoping that doesn't happen, mainly from our people and how we manage the company point of view, but also what it may do to some of our customers, too. I don't know, does that answer your question?
Yeah, no, that's very helpful. Thanks. I guess just as a bit of a follow-up, I suppose.
Yeah.
You know, you've talked for, you know, quite a few years about the investment in the technical side, and I imagine those people are slightly skewed towards experienced hires away from graduates.
Yes.
I guess in kind of, you know, five years' time, we're looking out, how does that, I suppose impact the kind of, the culture and how hard you have to work to enforce it if you're having a higher churn in that part of the population, but also growing on average more experienced people there who've worked in other places?
Well, we've always had that to an extent, but I sort of understand your point. I'd answer that a couple of ways. One is that we only recruit people that we think will fit into the culture and have the cultural attributes that we think are important in the company. It was the same for me. I was recruited because, you know, they thought I would fit into the culture, the board thought I'd fit into the culture, they thought I'd value the culture, and they thought I would evolve the culture, and that's exactly what's happening. There's a certain maturity, you know, building in the company, which means that some of the things we do, we have to be a little bit more thoughtful about.
You know, we have to work out what appeals to different age groups and different job roles, and there's more and more people with families these days. We're very cognizant of that. The way you get that right is you just keep talking to your people about what works for them, what excites them, and what doesn't. I think with your point, back to the other point about recruiting people with experience, with career tenure, but not necessarily Softcat tenure, it's about getting the right fit of person during the interview process. That selection process is not just about what skills and expertise they're bringing to the operation. It's about the cultural attributes and whether they'll fit in and do a good job for us and our customers. That's a key point.
That's been something we you know we work on anyway, and we continue to work on it as we look to grow the head count.
Perfect. Thank you both.
Thank you. The next question comes from the line of Benjamin May from Berenberg. Your line is now open. Please go ahead.
Hi. Good morning, both. I just have got two questions. One is on the software side of your business. We heard from a competitor recently that ahead of sort of Microsoft price increases next year, that that's bringing a pull forward in demand for software products. Just maybe some color on what you're seeing in that regard as well would be helpful. Then lastly is just on those 100 U.S. customers you spoke about that were more than, well, beyond fulfillment only. How does the GP per those new customers look like? Is it similar to the maturity you'd expect, you know, with your U.K. customers, or is it different in any way?
Thanks, Ben. Hi, it's Graham Charlton here. I'll take the Microsoft price one, and then I think Graeme Watt will talk about the U.S. customers. The Microsoft price increases, I don't think there's anything unusual about these. It's obviously something they do from time to time. It can prompt some customers who are on multi-year deals to look at making an early commitment to the renewal. It almost never works for a customer to cancel and renew early 'cause the amount they lose in the lost license more than offsets the price saving that they'll make. We will execute early commits, but it doesn't pull our revenue forward 'cause we don't recognize that revenue until the license renews.
Now, I think some resellers, depending on how they're exposed to different weights of Microsoft's different licensing schemes, might have a slightly different experience to us. It's a useful factor, a minor useful factor for us in that it our sales people tend to think in terms of percentage margin, and so if the price goes up, we can usually retain a slightly higher absolute margin 'cause we work in the same percentages. It can enable us to secure renewals ahead of time, but it doesn't pull forward the revenue recognition. If you've got new customers who don't already have whatever element of Microsoft licensing they're looking to bring in, then it can create an acceleration and an impetus to get that business over the line.
The vast majority of our software income is from renewals of licensing scheme rather than from the new business as well. Yeah, it's a positive but not a huge factor for us. Microsoft are always changing the rebate schemes around this, and customers are moving from one scheme to another, and that's a challenge to manage as well. It's just part of doing business for us. Graeme, do you want to take that?
Yeah. On your other question, Bernie, good morning. You know, if you look at our kind of three primary mechanisms of supporting customers with multinational business, it's export, it's a partner with a reseller, and then it's an in-country engagement. Obviously in the U.S., we're favoring the latter. If you go in that order, in order, there's a very much bigger opportunity to drive more margin the further you go up the stack. Export's pretty low margin, partnering with resellers, low, but perhaps a little bit better. Then having an in-country capability enhances the margin. That said, you know, typically our multinational business, because of the nature is very much more fulfillment, does tend to be lower than average margin.
We're creating and supporting customers in projects where the bulk of the margin is still sitting in the U.K. and that fulfillment piece, it tends to be low margin. Having said that, in the U.S., though, as I said earlier on, we're adding some salespeople, and we hope that by adding salespeople, to have a little bit more of that selling motion in country and not confined to the U.K., we're hoping that will open up opportunities not just in sales, but also in some sort of margin enhancement too. But that business generally runs at lower than average GP, just because of the fulfillment nature of that business.
Okay. All right. That's very clear. Thank you very much.
Thank you, Ben.
Cheers, Ben.
Thank you. No further questions that came through, sir. You may continue.
Yeah, I'm just gonna close by thanking everybody on the call. Thanks for your interest in Softcat and for taking the time to dial into the call this morning. I wish you all a very good week. Thank you.
Thank you. That concludes our conference for today. Thank you all for participating. You may now disconnect. Speakers, please stand by.