YouGov plc (LON:YOU)

YouGov Ratios and Metrics

Market cap in millions GBP. Fiscal year is August - July.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep 10, 2025	Jul 31, 2024	Jul 31, 2023	Jul 31, 2022	Jul 31, 2021	Jul 31, 2020
Market Capitalization	411	535	1,116	1,212	1,404	862
Market Cap Growth	-66.57%	-52.02%	-7.95%	-13.64%	62.88%	44.13%
Enterprise Value	590	714	1,085	1,205	1,389	844
Last Close Price	3.50	4.53	9.42	10.56	12.18	7.64
PE Ratio	410.76	-	32.34	70.89	112.30	89.77
Forward PE	10.75	13.78	22.74	33.11	56.38	44.15
PS Ratio	1.07	1.60	4.32	5.48	8.31	5.66
PB Ratio	2.27	2.92	5.61	9.70	12.53	7.89
P/TBV Ratio	-	-	13.86	170.73	61.03	34.06
P/FCF Ratio	10.64	15.00	19.20	20.07	38.67	25.27
P/OCF Ratio	9.99	14.20	18.85	19.58	37.43	24.48
PEG Ratio	0.86	1.46	1.46	1.46	1.46	1.46
EV/Sales Ratio	1.54	2.13	4.20	5.45	8.22	5.54
EV/EBITDA Ratio	6.97	11.13	17.59	24.44	40.04	29.91
EV/EBIT Ratio	13.14	17.97	22.47	33.19	53.85	38.70
EV/FCF Ratio	15.28	19.99	18.68	19.95	38.27	24.74
Debt / Equity Ratio	1.27	1.30	0.06	0.10	0.12	0.09
Debt / EBITDA Ratio	2.71	3.52	0.17	0.23	0.34	0.30
Debt / FCF Ratio	5.95	6.69	0.19	0.20	0.36	0.28
Asset Turnover	0.66	0.73	0.94	1.01	0.90	0.85
Quick Ratio	0.58	0.73	1.71	0.98	1.16	1.25
Current Ratio	0.58	0.77	1.78	1.05	1.23	1.33
Return on Equity (ROE)	0.38%	-1.10%	21.37%	14.77%	11.30%	8.67%
Return on Assets (ROA)	4.80%	5.40%	11.00%	10.35%	8.56%	7.58%
Return on Capital (ROIC)	6.75%	7.85%	17.38%	17.29%	13.22%	11.49%
Return on Capital Employed (ROCE)	12.10%	9.60%	22.40%	24.30%	19.60%	17.40%
Earnings Yield	0.24%	-0.45%	3.09%	1.41%	0.89%	1.11%
FCF Yield	9.40%	6.67%	5.21%	4.98%	2.59%	3.96%
Dividend Yield	2.50%	1.99%	0.93%	0.66%	0.49%	0.65%
Payout Ratio	1060.00%	-	22.32%	39.18%	44.00%	44.79%
Buyback Yield / Dilution	-3.91%	-5.89%	0.09%	0.71%	-0.44%	0.68%
Total Shareholder Return	-1.41%	-3.90%	1.02%	1.37%	0.05%	1.33%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.