YouGov plc (LON:YOU)

YouGov Ratios and Metrics

Market cap in millions GBP. Fiscal year is August - July.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Dec 23, 2025	Jul 31, 2025	Jul 31, 2024	Jul 31, 2023	Jul 31, 2022	Jul 31, 2021
Market Capitalization	298	365	535	1,116	1,212	1,404
Market Cap Growth	-44.11%	-31.75%	-52.02%	-7.95%	-13.64%	62.88%
Enterprise Value	465	545	714	1,085	1,205	1,389
Last Close Price	2.54	3.01	4.37	9.10	10.20	11.76
PE Ratio	22.52	27.27	-	32.34	70.89	112.30
Forward PE	7.41	8.34	13.78	22.74	33.11	56.38
PS Ratio	0.77	0.94	1.60	4.32	5.48	8.31
PB Ratio	1.56	1.91	2.92	5.61	9.70	12.53
P/TBV Ratio	-	-	-	13.86	170.73	61.03
P/FCF Ratio	6.84	8.38	15.00	19.20	20.07	38.67
P/OCF Ratio	6.67	8.17	14.20	18.85	19.58	37.43
PEG Ratio	0.69	0.65	1.99	0.76	1.46	1.46
EV/Sales Ratio	1.20	1.40	2.13	4.20	5.45	8.22
EV/EBITDA Ratio	6.93	8.87	19.82	17.59	24.44	40.04
EV/EBIT Ratio	14.82	17.34	61.51	22.47	33.19	53.85
EV/FCF Ratio	10.67	12.49	19.99	18.68	19.95	38.27
Debt / Equity Ratio	1.16	1.16	1.30	0.06	0.10	0.12
Debt / EBITDA Ratio	3.30	3.30	6.02	0.17	0.23	0.34
Debt / FCF Ratio	5.09	5.09	6.69	0.19	0.20	0.36
Asset Turnover	0.64	0.64	0.73	0.94	1.01	0.90
Quick Ratio	0.60	0.60	0.73	1.71	0.98	1.16
Current Ratio	0.64	0.64	0.77	1.78	1.05	1.23
Return on Equity (ROE)	7.00%	7.00%	-1.10%	21.37%	14.77%	11.30%
Return on Assets (ROA)	3.24%	3.24%	1.58%	11.00%	10.35%	8.56%
Return on Capital (ROIC)	4.70%	4.70%	2.29%	17.38%	17.29%	13.22%
Return on Capital Employed (ROCE)	8.10%	8.10%	2.80%	22.40%	24.30%	19.60%
Earnings Yield	4.49%	3.67%	-0.45%	3.09%	1.41%	0.89%
FCF Yield	14.62%	11.93%	6.67%	5.21%	4.98%	2.59%
Dividend Yield	3.63%	3.07%	2.06%	0.96%	0.69%	0.51%
Payout Ratio	79.10%	79.10%	-	22.32%	39.18%	44.00%
Buyback Yield / Dilution	0.34%	0.34%	-5.89%	0.09%	0.71%	-0.44%
Total Shareholder Return	3.97%	3.41%	-3.83%	1.05%	1.40%	0.07%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.