Revenue by Segment

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Strategy		17.38M	17.90M	-	-	-
Strategy Growth		-2.89%	-	-	-	-
Central Other		-18.61M	-18.38M	-	-	-
Digital Solutions		7.37M	10.25M	-	-	-
Digital Solutions Growth		-28.07%	-	-	-	-
Creative		14.20M	20.17M	-	-	-
Creative Growth		-29.59%	-	-	-	-
Event		7.91M	8.81M	-	-	-
Event Growth		-10.22%	-	-	-	-
Performance		298.31M	260.19M	-	-	-
Performance Growth		14.65%	-	-	-	-
Software & Programming		-	-	336.26M	151.83M	2.47M
Software & Programming Growth		-	-	121.47%	6051.83%	1.11%
Total		326.55M	298.92M	336.26M	151.83M	2.47M
Total Growth		9.24%	-11.10%	121.47%	6051.83%	1.11%

Source: S&P Global Market Intelligence.