Asian Paints Limited (NSE:ASIANPAINT)
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Apr 30, 2026, 3:30 PM IST
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Q1 22/23

Jul 25, 2022

Operator

A very warm welcome to one and all for the Asian Paints investor conference for Q1 FY 2023 results. Today in the panel we have Mr. Amit Syngle, MD and CEO. We have Mr. R J Jeyamurugan, CFO and Company Secretary. We have Mr. Parag Rane, GM Finance. May I now request Mr. Amit Syngle to take you all through the presentation. Mr. Amit Syngle, over to you.

Amit Syngle
Managing Director and CEO, Asian Paints

Good evening, and welcome to the investor conference for the quarter one financial year 2023. You know, you can just see that how much trouble we have gone for the first quarter results. This is an indication in front of you. Going ahead, first of all, just to reiterate that at Asian Paints, we have been delivering joy since 1942. We exist to beautify, preserve, transform all spaces and objects, bringing happiness to the world. That's the key kind of objective which we have been kind of following for decades. Obviously, as you know, this is a disclaimer for the overall presentation today. Coming straight to the results. The results have been quite exceptional, as you can see.

The overall quarter has gone off quite well in terms of the overall performance, which is there. The total volume growth for the quarter is 37%, which is one of the highest volume growths which we have seen in the last six quarters, so to say. We have a value growth, which is also 59%, which is aided by both a better mix as well as the price increases which we have taken in Q3 and Q4 earlier to that extent, which is the realization which we are getting.

The good thing is that, when we compare it with the normal year, which is the FY 2019, 2020, which was the pre-COVID year, so that you can see in the four-year CAGR, both volume and value CAGRs have been clearly, 20%, which clearly shows that, this is a very, very healthy overall growth, which we have been able to get, and it is just not over a lower base to that extent. This has been the consistent strategy of the company in terms of driving the top line in a very, very strong manner. That is what you see the results coming out for you. I just referred to this.

If you see consistent, kind of, overall growths, which you kind of see, you can look at the overall double-digit volume trend which is coming in terms of this overall. The percentage represents the CAGR numbers, which you are seeing overall. Consistent volume growth which is coming, and I would say that in a scenario which is currently there, getting a volume growth is a very, very clear indicator in terms of possibly a good performance which the organization is putting forward as we kind of go forward. Coming to some of the details of the overall performance. One thing which we have been seeing in quarter one, which is a trend which is continuing for quarter four, is that the T1, T2 centers are continuing to grow faster than the T3, T4 centers.

The economy range is also leading the growth in T3, T4 centers, but the Prelux, which is the premium and the luxury range, is growing very well in T1, T2 centers, giving us a very better mix to that extent. Clearly what we are seeing is that in T3, T4 centers, given the price increases which have taken place, there is a little bit of a downgrading which is happening towards, the economy products, whereas the growth in some of those centers there. The other great thing which we see is that the projects institutional business is on a very, very strong trajectory. We are seeing, growths coming from the builder construction segment in a big way.

We are also seeing from the whole area of the government spending on infra projects and the factory segments, and therefore it also continues to nudge our entire growth in waterproofing and construction chemicals in a very big way overall. This is something which we see geographically across the country to that extent. That is why we would say that this seems to be a fairly strong trend, which we think will continue. When you look at overall from the point of view of our newer categories of waterproofing and adhesives, both have been growing at exponential rates for the last few quarters, as we see, as it is in the case in this quarter.

Overall, the distribution footprint, which we have been kind of telling you all about earlier, is expanding at a fairly staggering rate, and we have added more than about 5,000 retailing points in quarter one itself, which is itself a fairly big number in terms of the way it is. The other big parameter which Asian Paints is using going forward is innovation. When we say innovation, this is innovation based on patents. Patents which have been commercialized and therefore, we have launched about 10 new products in quarter one. Today, if we see that in the entire market, we have close to about 40 unique products, which almost no competition has. Almost 300 unique finishes as far as textures and finishes, which kind of come in.

That's the kind of innovation which we are continuing, which we think is very difficult for any other competitor to match as we kind of go ahead. Just to give you a glimpse. If you see some of these products which have come in are by itself very strong products. We have here an anti-insect enamel. There is advanced PU enamel. PU is a latest technology at the high end. We are launching a matte product which is there, and we're launching a full collection, which is called the Lux collection, which is coming in Royale Glitz. Some glimpses of the finishes.

The finishes just look brilliant, and this is really the gateway of the world, which we are kind of getting to India in terms of the kind of finishes which look like granite and are really very, very amazing, and they can be done with stenciling as well. I think some amazing kind of standout products, especially at the top end, luxury end and the premium end in terms of what we are kind of taking out. When we come to the home decor business, in this business, what we are seeing is, again, as we are saying, a lot of strides have been made overall. This is a business just for your information. We are moving from the share of surface to the share of space within the home.

It is a transition from saying not only on the four walls, but between the four walls. If you look at one of the areas which we have looked at propagating this decor is our Beautiful Homes stores, which is decor under home under one roof, where we offer a range of categories, kitchen, bath, sanitary, lighting, tiles, flooring, et cetera. Overall, we have about 31 stores operational across the country. We also have a service which we call as the Beautiful Homes Service, which is there where we offer a personalized interior design. I think this is something which has been growing at a very strong pace and got traction. It is offered in about nine cities. We are adding a lot of ranges and categories to our home decor proposition.

We have added now rugs as a proposition which has come to our overall decor portfolio and aligned with the organization called Jaipur Rugs there. We are inspiring the entire model through a central digital engine, which is called the beautifulhomes.com. Digital is a very strong part of this foray, which also takes into the whole area of the Gen Z and the millennial crowd, which kind of comes in a very strong way as we kind of go forward. We see the kitchen and the bath business. Again, both businesses in quarter one has been doing extremely well. Kitchen business has grown by a staggering 66%. They logged in more than INR 100 crores of business, INR 111 crores in kitchen. They lowered the losses which were there previously.

The losses were due to inflation, which we saw in Q1 to that extent. That is why a small loss which has come, which we are confident that as we go forward, this will get really turned into profits. If you look at bath, again, a staggering growth, very healthy growth of 116%. A total business of close to about INR 119 crore over a base of INR 55 crore. These are very, very strong bases as well as what we see. I think as in the last two quarters, we are seeing good profitabilities have started to come in. We did about PBT of about INR 5 crore in bath business, where we saw lesser of an inflation from some of the core raw materials which kind of come into the overall effect.

I think both businesses have now comfortably started crossing the INR 100 crore mark strongly. As we have told you earlier, we are putting up a new plant in Pune, which should be kind of operational by Q4 of this financial year as we kind of go ahead. This is a business to really look out for in terms of going forward. Our recent acquisitions, which are there, both have done extremely well in the first quarter. We took on Weatherseal, which was into uPVC windows and doors overall, and this is something which in quarter one has done also quite well overall. We are growing towards a strong number, which we will deliver this year in terms of the overall space of uPVC windows and doors.

We are making a lot of investments to take this distribution forward as we kind of go ahead. White Teak is the other acquisition which we had done. The business has done extremely well in the first quarter by maintaining the same gross margins and the EBITDA margins. Overall, it's a INR 20 crore business in quarter one against a full year last year of INR 57 crores. Clearly a business which is growing and strongly growing. The overall home decor we feel is a foray, has been very, very strong in Q1, and this will continue to grow given the higher focus which the organization is putting in this direction. Overall, coming to AP global business, you see the footprint across various countries outside India.

The representation is across Asia, Middle East, Africa, in terms of what you see and in South Pacific. When we look at the performance here, again, a clear double-digit performance coming in in global overall when we see. This is aided by still the fact that we were able to kind of drive certain price increases in the last quarter and even in this quarter to that extent, despite challenging situations which we have seen in several countries. You are all aware of what's happening in Sri Lanka, and we are facing some headwinds with respect to Forex, even with respect to Egypt in a strong way. Overall, if you see all geographies, Africa has grown by about 8%, Middle East by about 10%.

Asia is something which is aided by Nepal and Bangladesh in a strong way by about 24% overall. The good part is that we have started realizing good PBTs this year. Last year was not so good because of very, very high inflation. Overall PBT which we have been able to drive is pretty good in terms of what we have been able to do this year, about INR 38 crore against the INR 11 crore of loss last year. I think that is something which has given us a very strong overall performance as far as the consolidated results go. If you look at the industrial business, just to remind everyone, we are both in general industrial and auto OE business separately through two JVs which are there.

If I look at the performances, the PPG AP JV which looks at auto, OE largely and refinishes. Overall, this JV has done also quite well. Overall, growing at about 63%, given the fact that, auto industry has started recovering quite a bit after the chip shortage which we saw last year and across the quarters to that extent. Given that recovery, we have seen a strong return in the auto OE business overall. If you look at even the refinishes business, that has also done quite well. Therefore, against last year, - INR 6 crore of loss, we are looking at almost about a INR 30 crore kind of a profit coming here to that extent. That is something which has really propelled the business forward.

The other JV, which is the AP PPG, which we call as a general industrial, has been consistently kind of growing over the last eight quarters, as I see. They have done a staggering growth of almost about 56% on a very big base of last year as well to that extent. More importantly, they continue to kind of deliver fairly healthy profits, which is there. Overall, whether it is the whole area of protective paints or in terms of powder coating, the overall business has been pretty good. In all, industrial business has done also very, very well like the other businesses like I had showed you. If you look at from the gross margins, just for your information, if we compare with obviously the margins position overall, the.

If you look at sequentially, yes, the margins have come down a little bit from 39.7% to 37.9%, because we saw almost a 6% inflation in quarter one over quarter four. Despite the fact that we had taken 2% price increases during the quarter, definitely the inflation was out far outstripping. We needed to balance the overall price increase in the market so that the price elasticity should remain to that extent in terms of the overall position, and that is why we took a second price increase overall. When you compare it with equivalent quarter of last year, which is Q1 of financial year 2022, that is also was about 38.9%. We were a percentage lower as far as overall the gross margin picture is concerned.

As we kind of go forward, despite all this, when you look at the standalone financials, it is very clear that the performance has been very, very strong. You have net sales growing at about 60%. You have a gross margin growth of about 55% at an absolute level. The PBDIT is also about a 65% growth. PBT is 73%, and PAT accordingly is at about 71%. But the good thing obviously is that the PBDIT margin has improved from 18.7% in quarter one of last year to 19.4% in quarter one of the current year. That is something which is a very strong effort which has gone into cost optimization, efficiency measures, which we have kind of taken despite the higher inflation and the gross margins being lower to that extent.

Sometimes being a very, very strong zone in terms of what we have kind of looked at overall performing. I think that's a good trend in terms of what we see in terms of the PBDIT margins improving, and that is what we hope to kind of retain as we kind of go forward. Coming to the overall consolidated financials. Overall, when we see, here again, the standalone top line was slightly better than the other businesses, and that is why the overall net sales here is at about a 55% gain.

If you look at from the point of view of both PBDIT and PBT, it is clear that you know, the other businesses, because of AP Global doing quite well compared to last year, the growths are much higher here in terms of 10% and 84%, which you clearly see in terms of what has been delivered overall. Even the PBDIT margins have improved by 1.6% over the quarter one of last year. Overall, I think all businesses doing quite well, fairly healthy numbers in terms of what we are seeing, and I think that's something which is propelling the overall growth of the company. I'm sure you're looking at finding out what's our outlook. I think as we go ahead, we are seeing demand conditions. Like I said, the consumer sentiment in quarter one was still good.

Overall, we see fairly okay growths in rural and urban markets to continue. Our focus on delivering top line is something which is very strong, and this focus will continue, and we will keep on focusing on both volume and margin, because that's something which is one of the clear objectives which the organization wants to drive. Overall, when we see the advance monsoon quite overall, some small deficits here and there, but we feel that the overall monsoon should be normal. I think that will have a good sentiment in T3, T4, and therefore the demands in T3, T4 cities should improve further as we kind of see. Yes, inflation is a big worry, while inflation stabilized in quarter four, we again saw a resurgence in quarter one.

I think the overall macro environment situations are again very, very unpredictable as it kind of looks. Over and above, the rupee depreciation is also a cause of worry. In all, I think the inflation is a cause of worry in terms of what we need to kind of watch out for, and demand is not that much of an issue as we kind of see. Especially when we look at the disturbances which are happening in some of the key markets and the forex changes. I think Sri Lanka, Bangladesh, Ethiopia and Egypt are and that is something we will have to take into stride. Overall, I think the direction seems to be good. We just seem to have left COVID behind and therefore I think the situation appears fairly good in terms of as we look forward.

Just a bit on in terms of our whole ESG initiative, which is all about our sustainable journey, which is part of our Asian Paints Charter. We looked at various areas in terms of environment, social and governance, and you can see these areas right up there, which we follow very stringently and which you would have read in our the annual report which came out this year. If you look at some of the benchmarks and the landmarks which we have been able to achieve are very, very strong.

Whether it is the case of water replenishment, whether it is the case of the whole area of RE, which is electricity, which we are able to kind of generate or it is about effluent reduction, or it is the hazardous waste disposal. All areas have been very, very stringently kind of taken. We have been on with the GreenPro certification for almost 187 of our products, and that's something which is a good achievement. In the social area, we continue in terms of we have done last year, you know, about 3.75 lakh trainings which we have been able to impart and almost about 2.7 lakh beneficiaries of the health initiatives which we have kind of taken.

A very strong body of work which is happening in all these areas which are there. That's all from us and thank you so much, and we are now ready for your questions. Thank you.

Operator

Good evening, everyone. Request all participants to kindly rename yourself with your name and company name. Today we have participants joining on Zoom video platform and also via tele calling platform. Requesting all participants join via Zoom video platform. Please use the Raise Hand feature to ask a question to the panelists. Kindly unmute when given a chance to ask a question. Please say your name and company name before asking a question. Participants connecting via Zoom video platform can pose their question on the chat box too, and we will ask on your behalf. Participants joined through toll-free numbers, please press asterisk one to ask questions to the panelists. Please say your name and company name before asking your questions. We now have our first caller online with us via Zoom. Mr. Abneesh Roy, request you to unmute yourself and ask your question.

Abneesh Roy
Executive Director, Nuvama Institutional Equities

Yeah. Thanks. My first question is on White Teak. You're seeing very sharp numbers versus the full year. Is there a seasonality here and is the growth coming because of addition of the distribution or is it because it's doing well on its own?

Amit Syngle
Managing Director and CEO, Asian Paints

We have used multiple areas to kind of take the White Teak business on. One, the company-owned stores. We are increasing the company-owned stores from their current number of 10 stores to 50 stores, and some numbers have already got increased. We've also introduced White Teak in our Beautiful Homes stores, which are a total of 31 stores now to that extent. We have now expanded the whole design and the range which we are offering in White Teak, some very good work which has happened in all that space. We think this business which we are getting is more because of the fact that there's a larger distribution now available, people have more access.

At the same time, we are also focusing in terms of looking at getting more and more customers to the virtual site so that we can get more leads.

Abneesh Roy
Executive Director, Nuvama Institutional Equities

Sure. My second question is on Asian Paints PPG. 19% revenue CAGR. I don't think the industry would be growing at this level. If you could elaborate, who are you gaining market share from? And in which industry segments have you gained versus the full year?

Amit Syngle
Managing Director and CEO, Asian Paints

The two segments, or the three segments which we have done extremely well is, one is the segment of powder coating, where we have been able to kind of really get very, very good business from the medium-sized industries, which be it in the area of, fans, helmets and so on and so forth, which are there to that extent. This business has been really growing at exponential growth overall in terms of what we see. We are getting a higher selling prices as well to that extent in terms of the realizations which are there. The second business is the protective paint business, which again, we have been able to focus on the oil and gas, sector and some other sectors which are there to that extent, where we have got, good sales coming in.

The third area is the whole area of road marking and flooring. This third area has also kind of grown very strongly with us. We feel that largely as we see, we would have gained from the organized players in this market in a very strong manner, and this is something which is a strong trajectory basis, superior products, good quality and good servicing.

Operator

Thank you, sir. We now have our next caller online, Mr. Avi Mehta, who is online with us via Zoom. Sir, please unmute yourself and ask your question.

Avi Mehta
Senior Research Analyst, Macquarie Group

Hi, sir. Thanks for the opportunity. I just wanted to ask on the margin front, you know, if you could give us a sense on your outlook on the input cost environment, especially given the almost 10% odd correction that we've seen recently in titanium dioxide prices in China. A related question, would it be fair to read your outlook comments as Q1 being the bottom of gross margin and we steadily recovering probably in the second half to 40%-42% to reach? Thank you.

Amit Syngle
Managing Director and CEO, Asian Paints

When we see the overall environment, I think the volatility continues. I referred in my presentation that Q4 saw 1%, and that point of time we thought that was the last of the inflation which we were seeing. To be surprised by quarter one, where we saw a 6% kind of inflation coming, and that also on the talk of, recession happening in the world and overall prices, coming down over to that extent.

I think this entire area will continue to be a little bit volatile as we kind of go and see forward, because while at this moment we are seeing crude coming down, we are still seeing inflation in prices of rutile and in prices of some of our additives and so on and so forth, which are there to this thing, and especially a very high rise coming with respect to our solvent based raw materials which are there to that extent. As I see it, I think even in quarter two we are expecting some inflation to kind of continue to that extent, and I don't think so we should be able to reach that kind of a level till a point of time.

We, while we are taking price increases, we have announced another price increase of about 0.5% in quarter two. We will take further calibrated price increases going forward. I think we are not in a situation where the environment is stable, and I think the inflationary, kind of environment will continue. I think the company, by focusing with respect to its initiatives on sourcing, formulation and cost efficiencies, would kind of really see that we are able to deliver good top-line growth, at the same time good EBITDA margins.

Avi Mehta
Senior Research Analyst, Macquarie Group

Sir, this just a little bit on, you know, continuing with that theme that you expect volatile input cost. Would you see signs? Are you concerned about decorative demand weakness coming creeping in because of this inflationary scenario? Or is the near-term commentary still remaining, especially July, for example, coming to pass? That's all from my side. Lastly, I mean, if I don't get a chance, sir, I wish you get well soon. I could see the hand. That's all. Thank you very much, sir.

Amit Syngle
Managing Director and CEO, Asian Paints

No, thank you for the concern. Overall, what we see very clearly is that, you know, the consumer demand is definitely a concern which is there in our mind. What we have seen in quarter one, that after taking almost about increase of anywhere between 25% to about 28%, you know, consumer demand, we have been able to really kind of see that the demand is there. The marriage season is quite big for us, and that is something which seems to be continuing. There seems to be obviously a pent-up demand for the last two years of COVID, whatever you say in the market. Overall, the housing sector is kind of I would say booming overall. There are a lot of real estate market is growing.

The construction market is also up in terms of this thing. Government spending on infra is up. Given all this, what we are seeing, we are also trying to balance our price increases, as we said, and we are taking very measured increases to that extent, so we don't upset the consumer demand going forward. I think we are pretty hopeful that, in this balancing act, as we kind of go forward, while the environment will remain inflationary, we will, try to pass minimum kind of increases as far as the customer is concerned and would focus clearly on, consumer demand being there in the market, because we would really like to drive the top end of the market in a big way.

Avi Mehta
Senior Research Analyst, Macquarie Group

Thank you very much.

Operator

Thank you, sir. We would request everyone to limit your questions to two max. We now have our next caller online, Mr. Mihir Shah via Teleconferencing. Request you to unmute yourself and ask your question, please. Mr. Mihir Shah, we can hear you.

Mihir Shah
VP and Research Analyst of India Consumers Nomura, Nomura

Yeah. Okay. Thank you. Thank you for taking my question. Congrats on a strong set of results, sir. I just wanted to check with you. Is there any one-off in the sales or any case of inventory fill-up at the dealer end, as in, you know, when Q4 was there, they did not purchase as much, so they had to purchase more than normal in the first quarter. That's one. Supplementary to that is, if you see the kiloliter volume sold in this quarter, is it a sustainable one for the remaining part of the year? Because historically, you know, we've seen Q1 sales in normal years to be one of the lower versus the other quarters.

Assuming that if you've done this, you know, a very large part of kiloliter sales this quarter, you know, you should do much more than what you've done this quarter in the remaining part of the year. That's my first question.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay. So, as we see it, you know, going forward, we see that, you know, the kind of sales which we have been able to get even in terms of the volume level overall, I think has been quite good. There is no excessive stocking in the market, which we see very clearly, because at Asian Paints, I think we believe that, you know, the turnover of inventory at the retailers end is very, very important, and we should not be really looking at very high inventory levels at the retailers. I think that is why possibly we focus on servicing so much. I think it is very clear that there is no increase of inventory at the retail dealers end, which has kind of gone ahead.

Typically, what happens is that, July and August are the months of, stocking, which really happens depending on what time is the Diwali or to that extent. Therefore, I think, it is devoid of any kind of, inventory, dumpings which are there to that extent. Overall, what we see is that, quarter one, if you look at from a CAGR perspective, I think is, about a 20% volume growth from 19%, 20%, which is there. I think going forward, other quarters, we are also looking at saying that we can maintain a double digit, kind of CAGRs over the normal year, which is there is what is the kind of approach we will have.

It will all depend in terms of how consumer demand pans out and how possibly the the B2B business also kind of really grows overall. To that extent, I think, you know, overall, if everything goes well, it should be a good growth across the quarters as we see forward.

Mihir Shah
VP and Research Analyst of India Consumers Nomura, Nomura

Thank you, sir. My second question is on margins. How should one think about margins? You know, can one say the margins have bottomed out in the first quarter? You know, I understand the, you know, single-digit inflation that you're seeing, but the price increases should ideally make up for that. That's, you know, one, and margins should improve from first quarter onwards. Secondly, the current margin structure that we have is quite far from the long period average of about 43 odd %. I'm talking about gross margins. Do you see margins going back to those levels or this would be a new normalized margin band that the company is working with?

Amit Syngle
Managing Director and CEO, Asian Paints

Overall, as far as gross margins is concerned, the entire index totally depends on the inflation going forward. Okay? I think we are calibrating our price increases accordingly to that extent, and we are taking price increases only if it becomes a very clear indicator to us that we need to kind of take a price increase to kind of push up the margins to that extent. I feel that the overall gross margin range for some time might be in the band of about 38%-40%, as I see it. I don't see it kind of really going up to 42%-43% levels immediately to that extent. I think we are some time away from that as we kind of go forward.

Till the time we see that the macro situation is improved and we are in a normal kind of a situation, crude comes down, raw materials kind of soften. I think we are a little bit far away from that, but I think currently we should kind of leave it in that band of maybe 30%-40.5% kind of a overall gross margin band.

Mihir Shah
VP and Research Analyst of India Consumers Nomura, Nomura

Got it. Thank you so much. Lastly, you know, if I can ask on bookkeeping on CapEx. Wish you a speedy recovery, sir. That's all from my side.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay. On CapEx, what is your specific query?

Mihir Shah
VP and Research Analyst of India Consumers Nomura, Nomura

What is the CapEx outlay that we have planned for this year and next year?

Amit Syngle
Managing Director and CEO, Asian Paints

Should I answer that?

Parag Rane
General Manager of Finance, Asian Paints

For the year, we are putting a number of close to about INR 800-odd crore from a capital outlay point of view, most of it going into our brownfield capital expansions.

Mihir Shah
VP and Research Analyst of India Consumers Nomura, Nomura

Thank you, Parag. Wish you a speedy recovery, sir. Thank you so much.

Amit Syngle
Managing Director and CEO, Asian Paints

Thank you.

Operator

Thank you, sir. We now have our next caller online, Mr. Richard Liu, who is online with us via Zoom. Please unmute yourself and ask your question, sir.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Hi, good evening. Can you all hear me?

Amit Syngle
Managing Director and CEO, Asian Paints

Yes, we can hear you.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Thank you. You know, just got two questions out here. One is, on the outlook slide, you mentioned out there that future inflation is estimated to be low single digit. Is this YoY?

Amit Syngle
Managing Director and CEO, Asian Paints

Sorry, sorry. Your voice is coming. Certainly echo is there in your voice. Can you go away from your speaker and speak possibly?

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. Is this better?

Amit Syngle
Managing Director and CEO, Asian Paints

Yeah, a little better. Yeah.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. I was asking about, you know, what you mentioned in the outlook slide that future inflation is estimated to be in low single digits. What do you know, is this Y- on- Y or Q- on- Q? Are you talking about September quarter inflation versus June quarter or is it September versus last year's September?

Parag Rane
General Manager of Finance, Asian Paints

Yeah.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay. See, overall inflation, which we were talking of was, first of all, we said that, if you see Q1 from Q4 was about a 6% kind of a increase in terms of what we saw. In Q4, we saw about, 1% increase compared to, Q3, which was there overall to that extent. Overall, what we have seen has been an increase of almost about, close to about 34% overall in terms of what we have seen as inflation from last year, Q4 of last year.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

This single digit is.

Parag Rane
General Manager of Finance, Asian Paints

Sorry, Richard, on your question about Q2, yes, we have indicated a single-digit kind of inflation on Q2 over Q1 current year.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. That would work out to a YoY of how much?

Parag Rane
General Manager of Finance, Asian Paints

Y on Y would still be in the region of about 25 odd % because we had a steep inflation coming in Q3 of last year.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Parag, you know, if I look at the headline numbers for TiO2 , which are, I guess, 2 of your major components of your basket. You know, one is really talking about a pickup of about 50% for TiO2, and you know, maybe still about 7% for crude. Now, how are you people going to manage with just about a 0.5%

Amit Syngle
Managing Director and CEO, Asian Paints

Yeah. Richard, I think we are losing in between, but I will still try to answer it. While you are saying that, TiO2 and other things have all softened to an extent, but in our sort of raw material basket, what we are seeing is including TiO2, and while crude has dropped a bit, the solvent categories has moved up quite significantly. We saw that kind of an inflation hitting us even in Q1 of current year. Really the linkage between crude prices, the headline crude prices coming off and some of our consumption prices not showing that kind of a trend, I think that still exists. We'll have to sort of live with that as we go forward.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

No, but I'm talking the other way around. I'm saying that the headline inflation is actually more than what you indicated, despite the softening.

Amit Syngle
Managing Director and CEO, Asian Paints

No, overall, see, there is always, you know, the lag in terms of the overall prices in terms of what we see. Currently, in terms of whatever softening which you are seeing, which is there, possibly that is indicative of some kind of a lower inflation as we have seen in Q1 over Q4 to that extent. I think, what we are seeing definitely is that, yes, there is softening in terms of the overall level, but the inflation is still there to that extent in terms of what we are calculating. I don't think so you should go by the general overall parameters which you are seeing in terms of increases.

What we are saying that there is a 6% inflation, and rutile being a very, very strong contributor in terms of the overall raw material, you could link that a large part of the inflation is also coming from rutile.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

If I go by the fact that, you know, you're talking about mid-single digit Q-on-Q inflation, and your incremental price hike is just about 0.5% that was taken in Q2.

Amit Syngle
Managing Director and CEO, Asian Paints

About 2% in quarter one.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

No, in July.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Right? You're talking about.

Amit Syngle
Managing Director and CEO, Asian Paints

Yeah.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

A low single digit incremental raw material inflation, 0.5% incremental price hike. Are you saying that your gross margin in Q2 will be more than Q1?

Amit Syngle
Managing Director and CEO, Asian Paints

See, Avi , if you see the quarter two is still not over in terms of what is going on. We are still kind of monitoring the situation. When we say that we are expecting a low single-digit inflation number, we still don't know whether it is going to be at about 1%, 1.5% or 2% kind of a zone. We are estimating all that. There could be, depending on what is the kind of inflation, what is the kind of other efficiencies we are getting, we might take more calibrated price increases as we go forward.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. Second is this White Teak turnover of INR 20 crore that is included in the consolidated revenue for this quarter?

Amit Syngle
Managing Director and CEO, Asian Paints

That includes what? Sorry.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

The White Teak sales of INR 20 crore. That's a part of the consolidated revenue that you reported.

Amit Syngle
Managing Director and CEO, Asian Paints

No, Richard. In White Teak we have a 49% stake, Richard. From a top-line perspective, it doesn't really get consolidated. The profit get consolidated in our overall, our profit for the consolidated business.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. That's a part of associates, associated

Amit Syngle
Managing Director and CEO, Asian Paints

Yeah, correct. Correct.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Okay. Got it.

Amit Syngle
Managing Director and CEO, Asian Paints

Correct.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Thank you very much. I wish you all the best.

Amit Syngle
Managing Director and CEO, Asian Paints

Thank you.

Operator

Thank you, sir. We now have Latika Chopra who's online with us through Zoom. Please unmute yourself and ask your question.

Latika Chopra
Executive Director, JPMorgan

Thank you so much for the opportunity. My first question was on the B2B business. You know, this has been growing quite strongly for you. If you could share, you know, what is the salience of B2B revenues in your standalone decorative business. Is there a very big difference in the four-year CAGR that you shared between B2C and B2B? That was the first question. The second question was, you know, again, just trying to understand this strong demand better. Any thoughts on, you know, it seems your market share gains have probably accelerated in the last few quarters. How much of this will you attribute to distribution expansion, you know, in semi-urban, rural areas? Any thoughts there? Thank you.

Amit Syngle
Managing Director and CEO, Asian Paints

First of all, if you look at the entire B2B business, today, I think the business varies from anywhere between 15%-20% of the total business in terms of what we do, in terms of the contribution which kind of comes in. Today, the business is something which is very well distributed across the country and it comes from various segments. Whether it is the builder or the construction segment, which is largely there, or it comes from the cooperative housing societies, or it is from the direct sales to factories and government and so on, so forth, to that extent. Overall, this business has been growing overall fairly well for us to that extent.

Largely, I think, here the key point has been the quality of our products, the propositions which we are able to offer to the various segments. Also along with us, the entire waterproofing business, we have been able to really give a very, very strong proposition to the market in terms of looking at the overall projects is doing extremely well for us, overall. That's I think the key reason in terms of why the overall projects has been growing at a very, very strong clip. Sorry, what was the second question? Sorry, what was the second question, please?

Latika Chopra
Executive Director, JPMorgan

Yeah. Sorry . Okay. My second question was basically on some flavor on the distribution reach increases.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay. Yeah.

Tejash Shah
Director of Research, Spark Capital Advisors

That you are sort of sharing.

Amit Syngle
Managing Director and CEO, Asian Paints

What we see is that, overall, there has been good performance due to a variety of lot many reasons. One reason what I would say is that, overall, the brand has done quite well. We have been spending a huge amount of money on the marketing in terms of, furthering the corporate brand and also looking at in terms of various strong propositions which kind of come in. I think, today we have a decent spend with respect to even the digital in terms of what we are doing, in terms of getting the new-age customer in a very, very strong manner. As far as distribution goes, we have been expanding the network very, very aggressively for years to that extent.

I think we have just looked at putting a little bit more aggression on that in the last about two, three years to that extent. Overall, we feel that that is an inherent part of our overall strategy in terms of looking at saying that we could kind of reach to every part of the growing country the way India is to that extent. I would say that we can't figure out only one factor, that it is just because of distribution that today we are doing better. I think it is a combination of factors in terms of looking at better products, innovative products, good marketing, good servicing, and the extension of our retailers across the country.

Latika Chopra
Executive Director, JPMorgan

Oh, thank you. Thank you so much.

Operator

Thank you. We now have Mr. Shrenik Bachhawat through Zoom. Request you to unmute yourself and ask your question, please.

Shrenik Bachhawat
Equity Analyst, LIC Mutual Fund

Hi, sir. Thanks for the opportunity. My first question is, I would like to understand if there is any major change in the product mix in this quarter versus last two, three quarters for us.

Amit Syngle
Managing Director and CEO, Asian Paints

Overall, the product mix was much better as we saw it. We had a good quantity of overall emulsions which sold better in terms of the mix. These emulsions were both from the economy segment as well as from the premium and the luxury segment in terms of what we were able to do. We also sold good quality of premium and luxury products as far as our overall waterproofing and wood finishes business goes. Overall, I would say the product mix was much better.

Shrenik Bachhawat
Equity Analyst, LIC Mutual Fund

Sir, is there any specific geography which has been doing very good for us, recently? If we take for a longer term perspective for the next five to 10 years, what do we take as a volume CAGR target for our company?

Amit Syngle
Managing Director and CEO, Asian Paints

Overall, if you look at from a geographical variation, when you are growing at almost 50%-60%, I think all geographies has grown very, very well for us. I can only say that specifically if I look at the geographies of West and South in quarter one, they have kind of done possibly incrementally much better in terms of what we would kind of see overall. As is overall, you know, today any organization would like to pursue, we would obviously like to pursue very, very healthy volume growths going forward, because that is a strong indicator of how the organization is going forward.

We are definitely looking at saying that one of the areas we want to kind of continue is to kind of keep on looking at double-digit volume growth figures.

Shrenik Bachhawat
Equity Analyst, LIC Mutual Fund

Thanks, sir.

Operator

Thank you. We now have Mr. Tejash through Zoom. Request you to unmute yourself and ask your question, please.

Tejash Shah
Director of Research, Spark Capital Advisors

Hi. Thanks for the opportunity and congrats on a very good set of numbers. A couple of questions. First, just an extension of an earlier question on dealer addition. 5,000 dealer addition in a quarter is a very robust number. Just wanted to get some sense on profile of these dealers. Are they part of the industry and we are gaining market share against existing brands, dealers getting into the industry from some other larger basket of home building or other adjacent industries.

Amit Syngle
Managing Director and CEO, Asian Paints

Overall, you know, when, as Asian Paints, we look at the entire distribution network. We look at all kind of retailers because today we are dealing with the retailers who are into hardware, who are in electricals, we deal with people who are in cement and steel. We deal with people who are in PVC pipes and so on and so forth, or are in other building material stores to that extent, or even plywood dealers and so on and so forth. Today it is very difficult to define that, you know, a retailer will deal only in one category. Normally, what we are seeing is that retailers tend to kind of get into multiple categories if they are in the whole area of building to that extent.

Therefore, what we keep on exploring is that, actually opening retailers more from the point of view of reach to the consumer. We look at clear clusters which are coming up where possibly our reach could be better. This could be in the existing cities, it could be in the suburbs, it could be in the newer towns, it could be in some of the upcountry low population towns to that extent. I think the overall range is pretty wide in terms of what we look at. The idea is very clear, that as Asian Paints, we should be able to give him a profitable kind of venture, which kind of really leverages his whole business and kind of really drives us towards growth. I think we look at all type of retailers in terms of a choice of extending the distribution.

Tejash Shah
Director of Research, Spark Capital Advisors

Sure. Second question pertains to our share of wallet to share of space vision. Now, historically, lifestyle categories brand, you know, successful brands have not been created without either controlling the retail experience, which is retail network, or controlling the back end, which is manufacturing. As of now, our model seems to be devoid or rather not committing capital to either end. As we make a plan for next five, 10 years, how are we thinking about this evolution in our business model?

Amit Syngle
Managing Director and CEO, Asian Paints

Actually, contrary to what you are saying, we are focusing on both the ends. We have all the businesses where we've got into our own manufacturing, be it kitchen, be it bath, be it lighting, be it in terms of now windows, and doors, or it is in terms of furnishing to that extent. Therefore, it is all coming from in-house in terms of what we are making. Either it is in terms of acquisition or it is in terms of some alignments which we have done kind of a thing. We are able to control quality, we are able to control design, and therefore, that is a very strong strength which we have acquired.

At the front end, I think, today no other player gives a kind of inspiration and experience as we give to the consumer because we operate through about 31 Beautiful Homes stores which are there today across the country. These are state-of-the-art stores and comparable to any international store which you will find in Singapore, Paris or London. To that extent, it is totally phygital, which has a digital journey which kind of comes in. Visualization is excellent, which is based on 3D and 4D models which are there. We also offer execution service, which is like BHS, which is there to that extent. I think we are offering the customer right from a very strong product which is manufactured in-house, designed by us, to an experience which is really exemplary, which works out.

I think we are working on everything in terms of what possibly is right in the category.

Tejash Shah
Director of Research, Spark Capital Advisors

Sure, sir. Thanks and all the best, sir.

Amit Syngle
Managing Director and CEO, Asian Paints

Yeah.

Operator

Thank you, sir. We would now request all participants to introduce yourselves with your name and your company name before asking questions. We now have our next caller, Mr. Alok Shah, who is with us via Teleconferencing. Mr. Alok Shah?

Alok Shah
VP, Ambit Private Limited

Thank you. Sir, congrats on a good performance. Sir, my first question is actually an extension to what Tejash had just asked. My question is, you know, at the current juncture, those hardware stores or PVC pipes, et cetera, so they would potentially may not be keeping any paint brands, but in that vicinity you would already have some dealer, et cetera, who would be servicing the paint. Or this is absolutely new geographies that Asian Paints is tapping through this channel. Second question, is servicing to this channel of hardware stores, et cetera, happening in terms of different assortment and the different SKUs that you have?

Amit Syngle
Managing Director and CEO, Asian Paints

Didn't understand the second part of your question. What is the assortment of what they are having at the hardware stores?

Alok Shah
VP, Ambit Private Limited

No. The second question was in terms of the servicing, because, you know, I understand that they may not be really having the tinting machine, considering maybe the space constraint, et cetera. How is it that the servicing, you know, to those stores are happening currently?

Amit Syngle
Managing Director and CEO, Asian Paints

I must say that, possibly I think, you should take a round of some of the towns and cities to understand how these stores are, first of all. I think overall, when we look at, from a point of view of our distribution strategy, we are very clear that, we approach the whole strategy in form of a cluster. If there is already an existing retailer who's there, we will take care in terms of that we are not really opening someone right next to kind of compete with the retailer to that extent.

Therefore, what we clearly said we look at is extension of suburbs in the existing cities, newer towns which are kind of coming up and really look at clear clusters where possibly our customer reach might not be very, very good to that extent. Therefore, we have no problems in terms of looking at possibly a certain reach in terms of what we are able to get. Secondly, these stores are not small, and in fact, if you keep on going deeper into the country, the stores get bigger. The stores are only small in cities like Bombay and Delhi, where the real estate is of a very strong value.

As you kind of keep on going in smaller towns, you will find people able to offer you even 2,000 sq ft-3,000 sq ft of space, which is available. The tinting machine doesn't occupy much of a space to that extent. Therefore, we try that, with most of our openings, we try to give them tinting machines so that they get a flavor of tinting and they are able to kind of supply to their customers the best of the colors which they can overall open to that extent. Therefore, that's a very, very strong model in terms of looking at opening newer retailers with tinting machines to that extent as they kind of go forward.

Alok Shah
VP, Ambit Private Limited

Got it. Sir, would there be any numeric target that you can guide us with, you know, maybe in terms of overall dealer or the retail network expansion? Because I understand it is closer to around 150,000. Any medium-term targets that you can share?

Amit Syngle
Managing Director and CEO, Asian Paints

Yes, we have about a presence of about 150,000 retail points which are there. We keep on looking at saying that, depending on how the country is expanding, how the demographics are panning out, that we should be able to add anywhere between 5,000 retail points-8,000 retail points every year.

Alok Shah
VP, Ambit Private Limited

Okay. Sir, the second question is on the overall dealer incentive structure, et cetera. Just wanted to check, you know, how has it evolved? Has there been some major changes that have been taken place at the company's end, at the competition's end over the last three, four years, or it's largely remained the same? Your thoughts on that's it. Thank you.

Amit Syngle
Managing Director and CEO, Asian Paints

Sorry, what has evolved?

Alok Shah
VP, Ambit Private Limited

No, no. The dealer incentive structure, et cetera.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay. Okay.

Alok Shah
VP, Ambit Private Limited

Just wanted to, you know, are there?

Amit Syngle
Managing Director and CEO, Asian Paints

Incentives, I think, are incentives at the end of the day. It is, the dealers are quite proficient and clever in this. I think what really matters to them is the per liter kind of a discount. You can give that discount in 10 ways to the retailer. To that extent, it doesn't matter overall. I think overall, the incentive structures have not changed. You know, we find that at points of time in the year, it kind of gets aggressive by everyone. Sometimes it is a little bit more benign in terms of how it goes. Overall, I think the incentive structures are remaining the same.

Alok Shah
VP, Ambit Private Limited

Got it, sir. Thank you very much, and best of luck for the next quarters.

Amit Syngle
Managing Director and CEO, Asian Paints

Thank you.

Operator

Thank you, sir. We now have Mr. Shirish Pardeshi through Zoom. Request you to unmute yourself, sir.

Shirish Pardeshi
SVP, Centrum Broking Limited

Yeah. Hi. Good evening, Amit. Thanks for the opportunity. I was completely surprised with the kind of volume growth you have shown quarter-on-quarter. My first question is pertaining on the volume growth. I'm not getting into deeper, but if you can help me how this growth has come. I mean, I'm not getting into region-wide specific. You've already touched upon the premium emulsions, and even the economy has done well. If you can break that, how much it has contributed to the decorative paint side and the waterproofing side.

Amit Syngle
Managing Director and CEO, Asian Paints

Overall, what we can say is that, I think, when we look at both retail and projects, I think both businesses have contributed very strongly to the overall volume growth. I would say that the projects has contributed even still higher in terms of looking at the overall business to that extent. The other thing what we see is that the T1, T2 centers have kind of contributed to a higher volume growth, which is coming both from the premium and the luxury products and the wood finishes and the waterproofing zones which are there to that extent overall.

I would say that when we kind of look at our overall growths, a large chunk of growths are obviously coming from a lot of our you know premium and luxury products which are lying in emulsions, wood finishes and waterproofing business. But at the same time, good growths are also coming from our economy emulsions, the upgradation emulsions, which are there to that extent, and they have also kind of grown extremely well overall. I would say it's a fairly balanced growth in terms of what we are seeing. Waterproofing would have grown at a slightly higher pitch overall to that extent, but I think it's a fairly overall balanced growth in terms of what we have been able to see.

Shirish Pardeshi
SVP, Centrum Broking Limited

Okay. My second question is on the home decor. By when do you think you will start reporting the numbers? Because what I see in this quarter, you have taken out your reporting on home improvement also. I think that's a suggestion, but I'm more keen on looking at these 31 stores, what kind of revenue you are doing now and maybe, directionally you have said that you want to have around 8%-9%, 10% contribution. But in the medium term, what is the target or what is the run rate, if you can share?

Amit Syngle
Managing Director and CEO, Asian Paints

I think it makes sense in terms of reporting when you reach a number which is strong, as I said earlier, that we are you know really kind of saying that we want to kind of look at the next you know three to four years to kind of look at almost 8%-10% contribution of the deco business going forward. I think as we go through this journey, we will at the right time possibly look at in terms of putting those numbers out.

Richard Liu
Consumer Analyst and Head of Research of Institutional Equities, JM Financial

Just last bookkeeping question. On the tax rate, Mr. R J Jeyamurugan, if you can help us, what should we factor in for this year and next year?

R J Jeyamurugan
CFO and Company Secretary, Asian Paints

We're at the same maximum tax rate, actually. It's 24% + surcharge, which will be around 27%.

Shirish Pardeshi
SVP, Centrum Broking Limited

Okay.

R J Jeyamurugan
CFO and Company Secretary, Asian Paints

We're on the same rate. There is no change.

Shirish Pardeshi
SVP, Centrum Broking Limited

Okay. Thank you.

R J Jeyamurugan
CFO and Company Secretary, Asian Paints

You have some news that the rates are changing?

Shirish Pardeshi
SVP, Centrum Broking Limited

I think I'll come and personally tell you. Anyway, Amit, thanks for the opportunity and best of luck and take care.

Amit Syngle
Managing Director and CEO, Asian Paints

Thank you.

R J Jeyamurugan
CFO and Company Secretary, Asian Paints

Thank you.

Operator

Thank you, sir. We now have Mr. N. Sai Chandu. Please unmute yourself and ask your question, sir.

Speaker 14

Hello, am I audible?

Operator

Yes, sir, you're audible.

Speaker 14

Yeah. Congrats on this great performance that you showed this quarter. My question was on the price increases. One is that you're saying that the situation, you know, you are keeping a close eye on the situation, and the situation is volatile. You said mid-single-digit price increase, is it, for the forthcoming quarter is what you are pricing in, penciling in for the quarter ahead?

Amit Syngle
Managing Director and CEO, Asian Paints

What we have done, what I said is that, in terms of inflation, we are saying that the inflation could be anywhere around 1.5%-2% in terms of what we are seeing. Currently, we have taken almost about a 0.5% increase as on first of August. Depending on our exact calculations and how the environment pans out, we will look at possibly taking more increases as we go by.

Speaker 14

Okay. One more question, sir, if you could allow me. How many painting jobs are we doing currently on a monthly basis? Let's say when we are going to, you know, each of the houses and getting the homes painted. How is that segment of our vertical doing currently?

Amit Syngle
Managing Director and CEO, Asian Paints

I think that is going quite well. We are now represented in more than 600 towns across the country, which is there. Overall, you know, the number of houses which we do vary from month to month, and it varies in size very, very strongly. The numbers do not really mean anything. What I think is important is the per square feet, which we are kind of able to paint every month to that extent, and that is something which we evaluate internally. That is a business which has been doing quite well to that extent. We feel that the whole Asian Paints Safe Painting Service, which we are doing, is one of the best services across the world.

Speaker 14

Okay. Sir, if you could just tell me the square footage that we are painting on a ballpark basis.

Amit Syngle
Managing Director and CEO, Asian Paints

Sorry, that number can't be disclosed.

Speaker 14

Okay. Thank you.

Operator

Thank you, everyone. May I now request Mr. Amit Syngle to deliver the closing remarks.

Amit Syngle
Managing Director and CEO, Asian Paints

Okay, great. You know, it is wonderful to have all of you with us for the investor conference for the quarter one of financial year 2023. We really hope that possibly we keep the same pace in terms of our delivery as we kind of go forward and keep on giving you the good news as we march forward in this year. Thank you so much.

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