Yes. Good morning, everyone, and welcome to this quarterly Q&A call. Sorry for the sound and sorry for being outdoors. The fire alarm just went off in our offices as we were about to start this call. That's the background for this little bit temporary location and sound. I hope that you hear us okay. We will of course move into the meeting room as soon as we are allowed to get into the building again. We see you and hopefully we can hear you. I can see some of you on the screen. One I see on the screen is Sigurd Flo, can you just give a thumbs up if the sound is, okay? Yes. Perfect. Thank you. We are good.
We reported the Q1 result this morning. The highlights from the result you can see in the presentations. There are two points that I would like to highlight before we dive into the Q&A. Number one is that what we see this quarter is a combination of both increased activity levels, engagement and improved member satisfaction, which gives us strong confidence that our product offering is improving and it's received well. We also highlighted that we don't see any quitters stay in SATS, meaning that the activity levels keep quite stable throughout the quarter. We actually see that in March we only had 1% lower unique visitors than in January, which is a different figure than I think many expect.
This translates then into a strong financial result and you really see the operational leverage in our model in real. Looking at the Q1 number, revenues increased by 6%, EBITDA increased by 17%, and EBIT increased by 22%, showing the operational leverage in practice. So that's a summary of the highlights of the quarter. Then I think we move directly into Q&A. Who wants to start?
I can start with a question.
Sigurd. Yes.
Yeah. Seems like you had a one-off in Denmark. Could you give some flavor on the one-off in Denmark?
I think.
The one-off is related to cold costs. We have somewhat lower energy costs in Denmark, and we also did the price adjustments one month earlier this year due to the VAT, which was set to start as of 1st of January. We get slightly higher revenues since we get one month extra in the price adjustment that we did.
Perfect. Maybe also regarding the data breach, could you elaborate how much you booked in Q1 and how much you expect for Q2?
Yes. We have not gone in detail on how much is booked in the different quarter. As we, as we also published in a notice from the pre-quarter call script, we said that the total cost of the data breach is below NOK 10 million, so it's not significant.
Thank you. That's all from me.
Thank you, Sigurd.
Yes. Thank you. A little bit on Sweden. I see that the EBITDA margin is slightly down, and then country EBITDA flat year-over-year. Can you explain this as we've seen some positive development in Q2 - Q4 last year, but now it's slightly down? Can you explain this?
For Sweden we see an increase in revenues and the EBITDA in constant currencies are up by 8% in the quarter. I think on the cost side we have additional cost related to the employee gathering also for Sweden and Sweden is a significant part of the number of employees, so they take their fair share of that cost. We also have increased number of classes in group training significantly also this quarter to make sure that we get the growth going forward and there are some higher energy costs. Overall, I would say that it's the cost side sort of slightly higher than a normal Q1 quarter. 8% increase is in line with what we expected for Sweden.
Great. Thank you.
Any other questions? Okay. If there are no more questions, we thank you all for joining the call. Again, sorry for this sound and background picture, but the fire alarm we had to respect so, we'll see you from a meeting room next time. Thank you all for joining and have a great day.
Yes. Thank you.