Good afternoon, and welcome to Sonendo's Third Quarter Earnings Conference Call. At this time, all participants are in listen-only mode. We will be facilitating a question and answer session towards the end of today's call. As a reminder, this call is being recorded for replay purposes. I would now like to turn the call over to Louisa Smith from the Gilmartin Group for a few introductory comments.
Thanks, operator. Good afternoon, and thank you for participating in today's call. Joining me from Sonendo are Bjarne Bergheim, President and CEO, and Michael Watts, CFO. Earlier today, Sonendo released financial results for the quarter ended September 30th, 2022. A copy of the press release is available on the company's website. Before we begin, I'd like to remind you that management will make statements during this call that include forward-looking statements within the meaning of federal securities laws, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Any statements contained in this call that relate to expectations or predictions of future events, results, or performance are forward-looking statements.
All forward-looking statements, including those relating to our operating trends and future financial performance, the impact of COVID-19 on our business, expense management, expectations for hiring, growth in our organization, market opportunity, revenue guidance, commercial expansion, and product pipeline development, are based upon our current estimates and various assumptions. These statements involve material risks and uncertainties that could cause actual results or events to materially differ from those implied by these forward-looking statements. Accordingly, you should not place undue reliance on these statements. For a list and description of the risks and uncertainties associated with our business, please refer to the Risk Factors section of our most recent annual report on Form 10-K filed with the Securities and Exchange Commission on March 23, 2022, and available on EDGAR and in our other public reports filed periodically with the SEC.
This conference call contains time-sensitive information and is accurate only as of the live broadcast on November 9th, 2022. Sonendo disclaims any intention or obligation, except as required by law, to update or revise any financial projection or forward-looking statements, whether because of new information, future events, or otherwise. With that, I will now turn the call over to Bjarne.
Hey, thanks, Louisa. Good afternoon, everyone, and thank you for joining us. For today's call, I will provide opening comments and a business update, followed by Mike, who will provide additional detail regarding our quarterly results and guidance for the remainder of the year before opening the call to Q&A. Sonendo had a strong third quarter marked by continued revenue growth, significant product announcements, and a notable financing. We were pleased with our performance, especially in light of the anticipation that Q3 and the second half of 2022 might prove to be sluggish based upon macroeconomic headwinds. On a high level, our operating performance was strong. Revenue for the third quarter of 2022 was $9.8 million, representing growth of 25% over the same period last year.
We were pleased to see continued performance in our procedure utilization rates, equating to approximately 72,000 procedures across our installed base for the quarter. Coupled with a price increase that was effective July 1st, this equates to roughly a 30% increase in consumable revenue compared to the third quarter of last year. In the third quarter, we sold 38 GentleWave consoles compared to 29 in the prior year period, a growth rate of approximately 30% year-over-year. As of September 30th, GentleWave's ending installed base was approximately 935 units, compared to approximately 766 units on September 30th, 2021. This quarter, we also closed a $63 million follow-on financing with new and existing investors. Earlier in the quarter, we drew down $10 million of our available debt.
These additional funds will grant us more financial flexibility to execute on our strategy as we seek to fulfill our mission of saving teeth, improving lives. Overall, Q3 was a quarter during which we achieved milestones that we believe will serve as a positive inflection point for Sonendo as we continue to build the business. Before diving into further business updates, I'd like to address the current macro environment, trends we see within the MedTech sector, and their potential impact on our business. The supply chain headwinds we experienced in the first half of this year have eased in Q3, and our internal teams continue to monitor the potential for further disruptions. In response to these challenges, we implemented some design changes during the full commercial launch of CleanFlow to allow for greater stability throughout the supply chain, including a new packaging design.
However, our gross margins in Q3 came in less than we had originally anticipated. During the quarter, we incurred certain costs that we'll expand upon later in our financial section, as well as compression of pricing for our prior generation console. The negative impacts were partially offset by price increases for our procedure instruments that became effective July first. Mike will provide more detail on gross margin trends during the financial review. We've also observed that the placement of capital equipment has been mixed across the MedTech sector, primarily due to inflationary pressures and news headlines threatening a weakening economy. While we are closely tracking expenditure trends in the dental market, we still expect system placements to be stronger in the fourth quarter as compared to the third. This has historically been the case due to year-end tax incentives and buying practices of our customers.
Finally, as we've previously communicated and consistently observed in years prior to COVID, we saw a moderate seasonal slowdown of procedure utilization during the summer months this year. We believe this was caused by longer than average vacations, on the part of both practitioners and patients, given that it was the first summer since 2019 that many took extended vacations. Again, this was a trend observed throughout the MedTech sector, and we expect utilization to pick up in Q4, which when paired with anticipated capital placements at the end of the year, should translate to a successful year-end. In summary, we are encouraged by our Q3 utilization and are looking forward to a strong finish to 2022 for both consoles and procedure instruments. Turning to some recent business updates, we're thrilled to have announced the release of the GentleWave G4 system.
On October eighteenth, we announced the launch of our next generation GentleWave console, which received a great reception when showcased at EndoCon, Sonendo's second annual endodontic conference on innovation. We're very excited about the G4 system and what it offers. Building upon the foundation of GentleWave's Broad- spectrum acoustic energy and advanced fluid dynamics, G4 has the ability to improve workflow efficiency across the office and will cut down on system preparation time for support staff. Key features of the GentleWave G4 system include one, an improved user interface with Auditory cues, two, multi-operatory connectivity, three, battery backup, and four, increased fluid capacity enabling up to six procedures. Ultimately, the console has the ability to elevate patient care, practice efficiency, and become the centerpiece of the endodontic office.
The introduction of the GentleWave G4 system comes just six months after the commercial launch of the CleanFlow procedure instrument back in April and is indicative of Sonendo's commitment to innovation and endodontics. The system is already in the hands of several doctors, and the feedback we're receiving is really exciting. As an example, we've had one doctor share that their staff has saved one hour per day by converting to the GentleWave G4 system. G4 represents a significant move forward in creating a platform for the GentleWave procedure to become the standard of care for root canal therapy and tooth decay. We look forward to providing more updates on future calls. As for CleanFlow, we're seeing successful adoption trends since we initially introduced it to the market in the spring.
While we're ahead of internal estimates for converting doctors to CleanFlow, we're maintaining a pace to have full conversion within 24 months of launch. As a reminder, converting users to CleanFlow procedure instruments represents a margin inflection point for the business. As we scale CleanFlow and convert users to the new technology, we anticipate margins will improve due to fewer components, ease of assembly, and benefits of scale. In addition to hosting EndoCon in October, Sonendo was honored to sponsor the inaugural Women in Endodontics Summit. This conference, held in Tucson, Arizona, was a two-day event providing educational opportunities and highlighting nationally recognized women in the field. We were proud to be involved as we recognize the significance of supporting growth and leadership opportunities for women in the industry and is further evidence of how we are supporting the industry across technology, service, and education.
Turning to our commercial strategy, we've been pleased with the positive impact resulting from the bifurcation of our consumable and capital sales teams. As a reminder, we significantly expanded the size of our consumable rep team at the end of 2021 in preparation for the launch of CleanFlow and to adjust for the delegation of account management responsibilities. In Q3, our consumable team sold over 72,000 procedure instruments. Clinical education has been a critical component of this sales team strategy in addition to training practitioners to efficiently incorporate the device into their practices. We believe this hands-on approach will best emphasize the benefits of our technology and maximize the opportunity for increased practice volumes.
The shift towards a bifurcated sales force has also benefited our capital sales team as these reps had previously spent as much as 50% of their time servicing existing accounts. We've already begun to see increased lead generation and pipeline opportunities for this newly focused sales team. In Q3, we placed 38 systems despite some of the macro headwinds outlined earlier in my remarks. Additionally, this team is well situated to expand our focus to include general dentists who perform a large share of their own root canal procedures. We believe the fourth quarter will provide a chance to further realize these synergies as the team focuses on supporting practitioners in placing capital orders at the end of the year. We will continue to drive execution of these two teams into 2023.
Additionally, in July, we were pleased to announce the appointment of Joanne Lindberg as Vice President of Sales, North America. As Sonendo continues to scale and further establish a leadership position in the endodontic market, Joanne leads the sales team and oversees sales strategy in the U.S. and Canada. She has already made an impact within the sales organization as she brings significant experience with increasing scale and operational leadership. Joanne's hire is representative of our continued focus on sales expansion and execution. In the third quarter, we also conducted a consumer survey of 500 individuals, which concluded that over 67% of respondents are terrified of getting a root canal procedure, and more than 80% were nervous, anxious, or scared about undergoing treatment. This shows the significant need to bring root canal therapy into the twenty-first century.
We believe that Sonendo's GentleWave procedure will redefine root canal therapy with a minimally invasive process that preserves tooth structure and promotes pain-free, fast healing. With compelling data, consumer-driven acceptance, and revolutionary technology, we're excited about Sonendo's future. We had an encouraging third quarter and have committed the necessary resources to invest in our commercial infrastructure and continued innovation. With the launch of CleanFlow in the spring and the recent release of the next generation GentleWave G4 Console, we know our technology is well positioned to support doctors in expanding their practices and improving the patient experience. This unique value proposition will allow us to capture a significant share of the almost $2 billion root canal market in the U.S. and Canada, and we're looking forward to the next phase of our growth. With that, I'll turn the call over to Michael Watts, Sonendo's Chief Financial Officer. Mike?
Thanks, Bjarne. As previously mentioned, Sonendo total revenue for the third quarter of 2022 was $9.8 million compared to $7.9 million for the third quarter of 2021, an increase of 25%. Growth in the quarter was primarily driven by increased procedural instrument sales, increased GentleWave console sales, and strong TDO software sales growth. In the third quarter, GentleWave console revenue was $2.1 million compared to $1.8 million in the third quarter of 2021. GentleWave console average selling prices in the quarter were roughly $55,000, slightly below our second quarter of 2022. The reduction in ASP is largely attributable to incentives provided on our existing GentleWave G3 console in anticipation of the Q4 launch of the GentleWave G4 console.
Turning to procedure instruments, PI revenue was $4.8 million compared to $3.7 million in the third quarter of 2021, an increase of approximately 30%. PI revenue growth was driven primarily by the GentleWave increased installed base, procedure instruments sold, and an approximately 10% increase in average selling prices compared to the prior year period. Procedure instruments sold in the quarter totaled approximately 72,000. Total software revenue for the third quarter was $2.1 million, compared to $1.7 million in the third quarter of 2021, an increase of 21%. The increase was primarily driven by continued momentum with large group practices looking to standardize across their enterprise. Total other product-related revenue was $900,000 in the quarter.
Gross margin for the third quarter of 2022 was 24% compared to 26% in the third quarter of 2021. While gross margin results were in line with the first half of 2022, we fell short of our expectations due to the aforementioned reduction in console pricing, higher than expected GentleWave G3 console service costs, and procuring GentleWave G3 console components at lower volumes with some partial offset by favorable higher procedure instrument pricing. Total operating expenses in the third quarter of 2022 were $16.9 million compared to $13.1 million in the same period of the prior year. The increase was driven primarily by higher personnel expenses relating to our commercial expansion, as well as higher general and administrative costs, primarily legal and accounting associated with operating as a public company.
Loss from operations was $14.6 million in the third quarter of 2022 compared to $11.1 million in the third quarter of 2021. Net loss was $15.5 million for the third quarter of 2022 compared to $12.7 million in the third quarter of 2021. Our cash and cash equivalents and short-term investments as of September 30, 2022 were approximately $105.6 million. While our long-term borrowings totaled $40 million. Net proceeds from the recent closing of our private placement totaled $59 million. Moving to our financial guidance. For 2022, we are reiterating our annual revenue to be in the range of $40.5 million to $42.5 million, representing year-over-year annual growth between 22% and 28%.
This implies revenue of $11.1 million to $13.1 million in the fourth quarter. Moving down the income statement, we expect fourth quarter gross margins to be approximately 25% to 28% for reasons previously noted. The benefit of cost reductions for CleanFlow will begin having a meaningful impact in early 2023 as we move to higher volumes and improved production processes. At this point, I'd like to open the call for questions.
Thank you. If you would like to ask a question, please press star followed by one on your telephone keypad now. If you change your mind, please press star followed by two. When preparing to ask your question, please ensure your device is unmuted locally. Our first question today comes from Jon Block from Stifel. Your line is open.
Great, guys. Thanks. Good afternoon. Maybe the first one, Mike or Bjarne, the $55,000 for the consoles for the quarter, I think that's down roughly 8% from the Q2 levels. I just want to make sure I'm clear. Is this sort of like a one-timer as you transition to the G4 console? You know, how do we think about that console ASP going forward? Does it go back to the $60K where I think you were in 1H 2022? Does it even go higher? Are you taking price upon the rollout of G4? Let me maybe pause there, and then I can ask my follow-up.
Yeah. Hey, Jon, it's Michael. In speaking about G3's pricing, we need to put it in the context of G4, which we just launched. We're expecting G4 to have a higher ASP. We've priced that console at a list price approximately $20,000 more than the current G3 version. We're expecting the two consoles to still play out in the market, and we'd look at G3 to probably maintain its price point that we ended Q3 at, going forward.
Jon, maybe just a quick follow-up here from myself. This is Bjarne. You know, we had a slight reduction in ASP on the G3, that just effectively dropped, pending the G4 launch, which is a common dynamic that sometimes happens when you launch new capital equipment in the MedTech sector.
Okay. Maybe just to tack onto that, and sorry for the additional clarification, but G3 is still gonna be on the market. That might run around the $55,000 ASP realized. What do you expect the realized ASP to be of G4? Then maybe to just push you, how do you think that split works going forward between the two different offerings that will be in the market?
Jon, it's Michael. Just to talk about G4, we're getting positive feedback today from customers, and, you know, we're introducing this price differential that I just mentioned. People are very receptive to the technology upgrade that it provides, where it provides them opportunity to see a more efficient operatory, and also improved user interface and functionality. You know, we're not ready yet to provide ASP net guidance, I think, on G4. But suffice it to say that we're expecting a positive from G3. I don't know, Bjarne, if you wanted to add anything to that.
Yeah. The only thing I'd just add is that, you know, as we're thinking about both G3 and G4 in the market, right? We have flexibility in our inventory levels to support a couple of different scenarios here. But as we go out and sell the G4 system, we will obviously be leading with the G4. G4 is a significantly improved console, and I think that's what we will be leading with. But we are also keeping the opportunity open for customers that, for different reasons, will want to purchase a G3 system. They will be able to do that, you know, for some time.
Okay. Understood. Maybe just a follow-up question is, you know, around gross margin, and maybe just to push you guys. The first is it looks like the exit will now be 25% to 28% GM for Q4. Previously, it was in the low 30s. Mike, what do we do? Do we just sort of like run whatever our, you know, I'll speak for myself, whatever my trajectory was from the 31 exit in Q4? Is it the same trajectory? Do you make up any ground off of a lower exit in Q4? Then just to push you guys, can you just be a little bit more detailed? Like, what changed from when you guided last quarter where you thought you would have some solid sequential improvement?
I mean, I know you called out G3 a little bit, but I mean, clearly you knew that was in the hopper and what was coming there. Maybe talk about what was the incremental negative surprise that led to the shortfall for Q3, and then help us with the trajectory or the ramp into 2023 around GMs. Thanks, guys.
Sure. Jon, I'll take the first half of the question, and then Bjarne can expand on it. You know, when we look at how we were thinking about Q3, one of the opportunities that presented itself was just around how some inventory that came in for some replacement components on our install base. They came in due to certain timing that we had associated with some supply chain challenges that were early in the year. We thought it was best to roll those out starting in Q3, work it through in Q4, and get that behind us in 2022. We took that opportunity to do it in Q3.
It also, in order to execute that effectively over Q3 and Q4, we use a third-party service provider that we already use today, but we use them at a higher level to do that for us. When we look at the service costs, that was something that, you know, we think is better for us to take into 2022 and put those placements in before we exit the year. Now, when you look also at Q4, moving to Q4, our guidance is still sound. Now, you know, we expect Q3 exit to still be stronger than Q4.
The dynamic that I just mentioned around the ASP and also the continued service cost into Q4, and then also there's another factor where we had produced CleanFlow at lower quantities in Q3, and we're gonna work through that inventory through the first half of Q4. By as we exit Q4, call it December, we expect that to be that place where we originally guided the exit to be. For the overall quarter, it averages out to 25% to 28%.
Maybe just to build a little bit on what Mike is saying here. The key difference here, Jon, is that effectively it's related to supply chain, right? Some of these supply chain parts that we needed to maintain some of our consoles did not come in as projected, and hence we had to come back and actually come back to these units in the field. But, you know, having said that, we're still very optimistic about the margin inflection points that we have here coming in the business going forward. Today we have trained more than 500 doctors in the field on CleanFlow. As we've talked about before, CleanFlow is the key margin inflection point for the business.
We're gonna continue, obviously, to aggressively train doctors going forward. We're quite significantly ahead on plan to train doctors in the field. Even though we're ahead, right now we're consuming the earlier CleanFlow procedure instrument that we made with higher cost parts. At this point in time, on our manufacturing floor, we're now manufacturing CleanFlow with production molds and significantly lower part prices. As we consume these higher cost CleanFlow procedure instruments, we should start seeing the benefits of a higher contribution margin of CleanFlow towards the very end of Q4 and into 2023.
We should be then seeing sequential margin growth, quarter by quarter, next year as we continue to push CleanFlow.
Understood. Helpful color. Thanks, guys.
Thank you, Jon.
We now turn to Jason Bednar from Piper Sandler. Your line is open.
Hey, team. Good afternoon. Congrats on another solid quarter here. Really appreciate all the color on G4. I'm gonna, you know, start off here building off of Jon Block's question there. You've got the $20,000 higher on the ASP. Can you talk about the COGS in the system? I mean, I don't know if you can speak to anything on margins with that system relative to G3, maybe the new G3 margins, given the lower price point. Just how do those two stack up? Will G4 be nicely above that of G3 when we start thinking about, you know, margins going forward? And then can you talk about how you're planning to handle upgrades or trade-ins of old units?
Is that something that you're planning to run a formal program to incentivize adoption of G4, or is that not part of the plan here?
Hi, Jason. It's Mike. I'll start the answer just talking about the gross margins on the console. Right now, when we look at G4 compared to G3, we look at G4 to be in line with where G3 was, call it Q2 at that prior price point, going forward. At least now as we launch, moving forward, we expect it to have higher margins and, you know, a better overall service profile, in outer years. But initially, we'll start at equal to where the G3 was. Second part of your question, just talk about the upgrade program. We are offering a limited upgrade program to our existing users.
What we're seeing is that, you know, really a lot of customers see the benefits, and they wanna incorporate this into their practice, including their existing console as well. Right now, we're not looking at a significant upgrade program overall, and we're not expecting many of our existing users to take the upgrade step, at least in the early periods of G4. Over time, we expect everyone, of course, to move to G4.
Building on Mike's answer here, you know, to Mike's point, we're not anticipating a high number of upgrades in Q4. We have the opportunity. We see that as a big opportunity to go out and talk to our existing customers. Our focus is going to be to drive new system sales. That will obviously be better on the longer term horizon for the business, and then we will be, you know, adding, you know, doing upgrades kinda as we continue to go forward here. Our focus will be to drive new system sales.
Okay. All right. Very helpful. Then maybe one on the capital equipment environment here. I think you mentioned some longer sales cycles that are unfolding. Definitely not overly surprising, just given the environment we're in. I guess I'm not sure if the prospect of a new console, you know, leaking out into the market led to any purchase delays at the time during the third quarter. I'm curious if you think, you know, the presence or you know, G4 coming played a role in some of those sales dynamics during Q3. Also how you see the capital environment playing out real time, 'cause again, you do have the macro that's a little bit uncertain, but you also have the benefit of launching an entirely new console.
I guess just curious how you see things playing out here year-end. I think if the commentary was somewhat better equipment sales versus Q3. You know, think about how should we be thinking about that as well as we look ahead to 2023.
Yeah, Jason. Good questions. You know, there is always that risk, right? When you're introducing new capital equipment that, you know, that will somehow leak and some consoles, there will be some delays in console sales because of that, which is, you know, one of the reasons why we're happy that we were able to actually exceed our numbers here in Q3. As we look further into the, you know, as we look towards the end of the year here, we continue to see strong demand for GentleWave. We continue to have a very robust pipeline. Just like we talked about in our prior call, conversion cycles, we feel are longer in the current macro environment because of higher interest rates and financial uncertainty and so forth.
Having said that, though, we still believe that Q4 will be stronger than Q3 because of tax and economic incentives here towards the end of the year. In general, I would also say, just add on and say that obviously this is taking our console platform to an entirely new level. This sets us up very well, not just for Q4, but as we also look into 2023.
All right. Thanks so much. I'll hop back in queue.
Thank you, Jason.
Our next question comes from Nathan Rich from Goldman Sachs. Your line is open.
Hi, good afternoon. Thanks for the questions. Maybe pivoting over to what you're seeing from a utilization standpoint. Sounds like you expect utilization to pick up in the fourth quarter. Just curious how the cadence played out in the third quarter. I think July had been pretty strong. You know, how did August and September trend? I guess how do you feel about kind of visibility for Q4 in terms of the level of utilization that you're seeing? I'll maybe stop there and ask my follow-up.
Yeah. Nate, good question. There's, you know, a lot of different things and different dynamics there, right? One of the things we talked about in our prepared remarks is that, you know, there was a softening in utilization because of summer, the summer holidays. We think that because of the COVID dynamic, there was a lot of doctors and also patients that haven't taken vacations for a long time and hence took longer vacations. That's why we believe we saw a slightly softer dynamic. You know, to your point, July versus August into September, we did see a slightly lower utilization in July, especially around the July holidays. You know, as we look here into October, you know, October seems to be tracking well. You know, in general, right?
What we're seeing is that, you know, our utilization is it just really mirrors the overall demand in the endodontic market. As total number of procedures in endodontics goes up, then we, you know, we see that being mirrored in our procedures. We're also very happy from a revenue perspective. You know, in Q3, we had our highest consumable revenue ever, which is even though we had a slightly lighter utilization in the summer months because of the summer holidays.
Great. If I could ask one on the outlook for capital equipment, maybe just a little bit more specifically to Q4. I think, you know, looking back at last year, the fourth quarter accounted for, you know, 35% to 40% of system placements for the year. Is that the type of seasonality that you would expect this year? Could you maybe comment on the demand that you're seeing on the capital equipment side coming out of EndoCon? You know, what type of, I guess, I don't know if coverage is the right way to think about it, but do you have for the fourth quarter based on the demand that you've seen out of that event? Thank you.
Yeah. EndoCon was a great conference for us. You know, that's a conference that continues to grow. It continues to be an exciting place where we can showcase GentleWave technologies, both on the console side and on the consumable side. That was an exciting start for the quarter. You know, like we talked about a little bit earlier here, the demand and the pipeline is strong. You know, the only variability, right? Is the time that it takes to close some of these different consoles. Q4, like you're alluding to, has always been a strong quarter for us, and we believe that it will also be a strong quarter this year.
If you look at the range that we talked about, the guidance range that we talked about in our prepared remarks, from $40.5 to $42.5 for this year, the variability of that range is really a function of the console sales, you know, that we see here in Q4. That's helpful. Thank you.
We now turn to Michael Cherny from Bank of America. Your line is open.
Good afternoon, and thanks for taking the question. Maybe I can go kind of reverse order on the console side. You talked about the dynamics of, I think, Mike, you had mentioned some of the cost dynamics of filling and servicing G3s and some demand for G3s. How do you think about going forward in the event that we do have some type of economic sensitivity? Is there either an opportunity or a need to have some type of bifurcated product base, or is that not something that you're considering at this point in time, and the G3 dynamic will be a one-off in nature?
Michael, I wanna make sure I understand your question. When you look at how we're planning about G3 and G4, we think that there's a near-term opportunity to sell both consoles over the coming quarters. G4 rather still uses the same foundational technology, the same PIs, the same procedural fluids. People aren't having to necessarily switch their consumable profile for that. There's a lot of customers, of course, in our pipeline that we introduced G3 to that we think will cycle through over the coming quarters as well. What we see in the foreseeable future is still a two-pronged approach, having G3 and G4 continue to play in the marketplace.
Just to add on and give a little bit further color there, Michael, we do believe that we should end up with a one console platform now, and we will eventually retire selling the G3 system. I think in general, right as we look on G4, we were just taking this technology to the next level in terms of enabling practice efficiency. Doctors can do multiple procedures across multiple consoles, battery backup. There's more fluid capacity to do more procedures, improved screen, et cetera. You know, just taking this console platform to the next level.
You know, I think that if you look in an endodontic practice, how much time and how many benefits come out of implementing a GentleWave console, we do believe that we should be able to maintain that higher ASP, and there should be no reason why over time that doctors that are doing root canal procedure shouldn't you know step up and buy that slightly more higher ASP G4 system.
Got it. I think all my other questions are answered. I'm good for now. Thank you.
Thank you, Michael.
We turn to Erin Wright from Morgan Stanley. Your line is open.
Great. Thanks. With the bifurcation of the sales force, how is the strategy progressing relative to your expectations at this point, and how do we think about the traction there and any metrics you can give us around productivity and the ramp-up we should expect into 2023 as you think about that maturing sales force? Are you where you need to be from a sales force perspective, particularly as we start thinking about 2023? Thanks.
Yeah. Thanks, Erin. Commenting first on the bifurcation, you know, we're happy with us having bifurcated the sales team. We hired most of our team in Q4 of 2021. The first half of this year, 2022, has been spent training both the capital sales reps and the consumable reps. Looking maybe specifically at what the team has done, in the last year, the consumable team, in particular, has helped install more than 200 units. We have also, like we talked about, helped convert more than 500 users to CleanFlow, which includes training those doctors on CleanFlow, which means that more than 50% of our user base have now been trained on CleanFlow.
We couldn't have done this without having done that bifurcation and without having those consumable reps. We did this while setting a record revenue for consumables in Q3. We're happy with the progress of the team. Now what we need to do going forward, we need to wrap up converting the remaining doctors to CleanFlow and allow the team to focus on driving utilization. The key, if you look at this from a consumable rep perspective, the key different metrics that we'll be closely monitoring, right, is how many doctors that we're training on CleanFlow and how we're helping drive utilization in the field. When it comes to sales reps going forward, sales force rather, I think that's what your question was.
You know, as part of building scale in the sales organization, we've hired, like we talked about in our prepared remarks, a VP of sales that will help coordinate the activities both across the capital and the consumable team. We're not expecting any meaningful increase to the sales force here in Q4. As we look into next year, we think there's an opportunity to slightly expand that team, especially as we're thinking about also start selling into the GP side of this.
Okay. That's helpful. Can you talk about the go-to-market strategy having both consoles like the G3 and the G4? How does that work? When does G3 officially roll off?
Erin, going forward, we will be leading all sales activities with G4. We believe it's a better system, and we believe that's what we will be selling. Now, we do believe that some customers for various reasons will continue to buy G3 for some time because of either a price differential or they've. You know, just like any other MedTech or a smartphone, et cetera, some will buy the older system. The strategy to continue to push that out will be really all about selling the G4 system. What's the second part of your question, Erin? Did I miss the second part?
When will—
It's just on the end.
When do you expect G3 to roll off? Like, when does that end? Just as we think about like pricing dynamics.
I can take that, Erin. When we think about G3, G4, how long we keep G3 is gonna be largely dependent just on really letting the market play that out early on for Q1 and Q2 of 2023. But as Bjarne indicated, we don't anticipate having a G3 and G4 system in the out years.
Okay. Got it. Thank you.
Thank you, Erin.
This concludes our Q&A. I'll now hand over to Bjarne Bergheim, President and CEO, for final remarks.
Well, thank you, operator. We appreciate everyone spending time with us today. Mike and I look forward to meeting many of you as we go forward, both at future investor conferences and also for individual meetings. Have a great day.
Today's call is now concluded. We'd like to thank you for your participation. You may now disconnect your lines.