Welcome to CellaVision Q4 Report 2024. For the first part of the conference call, the participants will be in listen-only mode. During the Q&A session, participants are able to ask questions by dialing pound key five on their telephone keypad. Now I will hand the conference over to CEO Simon Østergaard. Please go ahead.
Thank you very much, and thank you everybody for dialing in to our Q4 Report 2024. I have Magnus Blixt next to me, our CFO, and I'm pleased to present, and we're pleased to answer any questions you may have after the report, so the report that we have announced today, we have entitled it "Mixed Regional Performance: Sales Peak in APAC," and I'm pleased to go through the results, both top line, our P&L, regional splits, product categories, and a little bit around the strategic situation, so the quarter in brief, as I said, we highlighted the report "Mixed Regional Performance in the Quarter," and that is certainly seen by swings negatively in Americas, pretty modest in Europe, India, and all-time high in APAC, so a lot of variability on the top line.
So we already continue, or we already reported in Q3 the situation in Americas, where we, given the presidential election, we saw hesitation to place orders, and that is continued to be seen. However, the market is changing, but we do have, I'll get more into it, but we have experienced a softer quarter also compared with the all-time high we reported in Q4 2024. Decline in EMEA, but here we had an uptake in Q3, as we noticed. So here we did have a higher Q3 at the expense of a little bit lower revenue here in Q4, so that was just as expected. Before we go into the details then, let me comment on the progress of our strategic direction. So in 2024, in February, beginning of February, we announced our 15-year strategic alliance agreement with Sysmex Corporation.
We have really been working hard on both aligning our innovation agenda, and not the least, getting much closer on how we commercialize together in the field, how our people assist Sysmex in selling the digital cell morphology solutions as part of their total hematology offerings. We are also becoming much closer in how we launch products together, as this is becoming more relevant, given our sort of substantial investments in innovation. I'm proud to say that we've made a lot of progress. We've had essentially double-digit growth with Sysmex Corporation. The direction is right for CellaVision. We've made progress throughout the year on bone marrow. We are currently running three different trials that are part of the portfolio data that we need in order to obtain CE mark for our Bone Marrow Application that will run on the DC-1. That program is progressing.
We have had some regulatory considerations. We've previously reported that we expected CE mark in 2025. Given the regulatory and the time for the regulatory, you can say, review of our notified body, then we expect to obtain the CE mark at the end of the year 2025, assuming that the trial and the data are, of course, positive. Also, I want to emphasize that we are investing a lot in the company. If you've been following the company for a while, we've been investing a lot in our innovation agenda. Not the least, the biggest program is our next-generation digital cell morphology analyzer. Here we have previously announced that we have matured our Fourier Ptychographic Microscopy technology, and we're lifting that into our next-generation system.
So that is really all. The plans are in place, and we're progressing solidly on that, which also gives us an opportunity now that we know the technology much better by bringing it on to next gen. We also have meaningful conversations to potentially diversify the company into adjacent areas such as cytology and pathology. So good progress on that. By the end of the day, the quarter proved negative growth of -7%. However, although we had a tough top line with variability, as we'll talk about, we managed to deliver 33% EBITDA margin. And I'll go through and explain sort of the key components also on the cost side. So why don't we take the next slide? So here we have our full year to the right with the comparison to 2023.
We have the numbers to the very left for the new numbers, so to speak, for Q4 2024, up against the compare last year. So I said net sales, we landed at SEK 187 million for the quarter. Again, a little bit lower than last year, where we reported all-time high across all regions. So negative organic growth, no FX impact this time around. So that is really the organic growth. Strong gross margin, 69%. And a good contribution here was also product mix, and specifically within the instrument category. This is what contributed to a healthy gross margin of 69%, where we lifted it. Operating expenses of 42%. And again, I think that's a little bit misleading versus 37% because that's a function of the top line. So I'd say we've been spending SEK 5 million more. Our operating expenses are SEK 78 million versus SEK 73 million last year.
And that's essentially it. It's a few more million SEK on compliance programs to comply with European regulations, CSRD, so we've spent money on consultancies. And then SEK 1 million more on R&D, SEK 1 million more on sales. And then, for R&D, we also have an increase of SEK 5 million for that, which has been capitalized, given the maturity of our innovation pipeline. So that brings us to an EBITDA of SEK 61 million versus SEK 73 million. So the margin of 33%, as I mentioned, which brings us to an annual EBITDA just at our target of 30% for the year. And especially, our target is 30% or more in terms of EBITDA. And we have deliberately decided to invest in our innovation agenda, which is why we're sort of at the lower edge of, or we're just meeting the target and not intending to go above in this year where we are increasing our investment significantly.
The R&D spend versus sales [is] 22%. It's 40 million SEK here this quarter versus SEK 34 million . And that is the exact SEK 6 million difference here. That's SEK 5 million being capitalized and one increased million SEK on the R&D, which sits in the P&L. That is according to plan and also with the maturity of bone marrow, et cetera. This is also our next gen, amongst other programs getting closer to launch. That is exactly according to our plans. Cash flow-wise, I should say we have a cash flow from operating activities before we look at the changes in working capital. Very close to last year, it's SEK 60 million , SEK 1.5 million less in this quarter. And essentially, you can see here we report the, or we show the operating cash flow of SEK 46 million versus SEK 76 million .
That difference is explained by the working capital impact. So this quarter, we had an inventory build-up of SEK 14 million , given the challenges we all of a sudden faced in the U.S. versus last year where we actually had inventory consumption worth SEK 14 million or SEK 15 million . So that is why we have this difference of SEK 30 million in operating cash flow. And that difference is exactly what translated into a total cash flow difference of SEK 11 million this quarter versus the SEK 43 million. So taken together on the right-hand side in the full year, we're reporting a total cash flow of SEK 27 million. And we believe that's a pretty strong cash flow, especially also if you consider that we've spent SEK 66 million on innovation capitalized R&D versus SEK 55 million last year.
That is really a sign that our development programs are getting to a level of maturity where we have all hands on deck and where we are doing clinical trials, et cetera. That's the P&L. I will show, here we go. So let me, excuse me. Let's go to the regional highlights, region by region. The Americas is our Achilles heel in this mixed regional performance, obviously, because we are continuing to miss orders from the Americas. We had SEK 60 million coming in from the Americas, which is really a big gap up against the SEK 87 million from previous year. We landed at SEK 269 million. That's, of course, the disappointing component in our report. However, and that was exactly the same reasoning when it slowed down in Q3.
However, we certainly anticipate a gradual recovery in order placements for our solutions in the coming quarters with regards to America. And I think that's also confirmed in the Sysmex Q2 report that they reported in November when they reported for their Q2, which is the calendar year Q3, where they really talk about that the delay in the timing of deliveries in the hematology field is taking place in North America, although orders remain positive. So we do expect orders when they get orders, there's a delay until we get them because we're only getting the orders once they're ready to install. And that is a function of when they install towards the customer, but also when are the hospitals ready to install the entire bloodline. So bottom line, we do expect an uptake here. Canada and other markets like Latin America actually did pretty well.
So I think that is lost in translation here if we don't spell it out. EMEA, yeah, and I should say, so the Americas on the full year basis actually brings us down by minus 14% growth given the last two soft quarters. EMEA, here we had minus 4%. And again, approximately SEK 10 million were sitting in Q3. That was actually supposed to be sitting in Q4 originally, but for logistic matters, as warehousing was changed, that's why the risk for delivery were mitigated by bringing it into Q3. So we land at a negative rate. However, looking at the full year for EMEA, we have 21% growth. And if we just consider instrumentations, we have 28% year- over- year. So I think we've had a relatively strong year for EMEA. And I'm confident that that is starting to be diversified across several countries.
But also we had a pretty good, solid, I should say, growth in the reagent business. APAC is the high flyer. Here we landed all-time high at SEK 52 million versus SEK 36 million , which was also close to all-time high. So that was definitely a good year, a good quarter where we saw deliveries going across APAC. We did have a large order going to Australia. And I want to emphasize that without that order, we would still be at all-time high. But we had a boost given the fact that we years back won a tender that we then finally delivered instruments for. So this is a good example of yet another network, digital network being set up in Australia. We've also, via the alliance with Sysmex, enhanced our marketing activities and improved our visibility across Southeast Asia and Australia.
We're really pleased with those efforts and the progress we gain in learning those market segments better while working together with Sysmex. If we cut the numbers per product category, as I said, instruments, we're suffering from, especially from America since it's a big chunk of our business. We landed at SEK 407 million for the year versus 380. That's 7% growth. Yes, we have a little bit of a downturn given Australia. But I think actually in the context of instruments, totally very solid performance, of course, EMEA, very solid performance across APAC. And overall, really, again, healthy double-digit growth when we look at the DC-1 for building the networks. We've previously reported our volume growth for the small, and we are in the same category as has previously been reported.
So really, really healthy double-digit growth taken together despite the challenges we had lately in Americas. Going to reagents, we landed the quarter at 8% and 10% full year. Pleased to see that if we zoom in on EMEA, we actually have 12% growth for our reagent business, both on the quarter and on the full year. And that is SEK 134 million out of the SEK 141 million that we do for reagents. So EMEA is, of course, the majority of almost the entire business. We are working on our globalization strategy, as has been reported. And I really expect that 2025 will be the year where we will talk more about our globalization plans of reagents since we are also meeting some very pivotal type milestones in the context of maturing, especially our methanol-free state.
So that's going to be exciting, but I will spare that a little bit. Software and others category here, only 8% on the quarter and 4% on the full year. I think here we are, we're impacted by also the lower sales to the U.S. So product mix-wise, this works in a different way. So since we are getting lower instrument sales, especially for the U.S., where there's a high proportion of software, then we're impacted for that category. All right. Brings me into the key takeaways. So I think the ones who have been following the company for a while, of course, we have regional swings. And when we talked a year ago, we were fortunate everything was in the right direction. This is where we want to be. And I think here we are reporting all-time high and slow orders in Americas.
However, we're confident that orders will return despite these mixed regional performances. And we remain very confident about our ability to deliver long-term value across markets. That includes both our ambition and our proof in actually adding our small units, which is really unique to this segment, to build these digital ecosystems across lab networks. So we are nothing but very excited about taking that further on and given the learnings we've had and the expansion we've had with very solid double-digit growth in that arena. That is really a testament to our 30th anniversary that we celebrated in December in this quarter.
And so we do have more than 8,000 installations out there, which is really a strong foundation for both the innovation agenda we drive, but also given where I started with the foundation of playing with the winning hematology company as Sysmex, I think we have a bright future ahead of us. So it's going to be super exciting. With that, I think I will pause and allow questions, and we will take it from there. So I invite anyone who has questions for me or for Magnus, for us to post those questions. Thank you. Thank you for listening in.
If you wish to ask a question, please dial pound key five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial pound key six on your telephone keypad. The next question comes from Ulrich Trattner from Carnegie. Please go ahead.
Thank you very much. And hi, Simon and Magnus. A few questions on my end. And we can start off with Americas. Are you experiencing any type of market share loss or anything from the increased sort of competition, mainly then from Scopio Labs? Or is it still the same situation that you have been for the last decade in terms of your exposure and your market share development?
Yeah. No, we are seeing, according to the data, we see increased market share for Sysmex. They are gaining shares in America. And we see limited clinical utility of competition on the digital cell morphology arena.
That's very clear. And in addition, do you have, I think we're all seeing the turbulence on the new administration and sort of the turmoil in the NIH. Can you just highlight, do you have an exposure to NIH?
No, we don't have exposure to NIH.
So our communication goes via Sysmex primarily. And there, it was a super volatile quarter, you can say, a lot of fluctuations in their ordering uptake. And this is where, but even though they have not presented their quarterly reports, therefore, I don't feel neither obligated or I should sort of resist in answering too much. Having said that, we see a very positive closure on the quarter, which actually shows that there is appetite from hospital to renew their hematology lines. We hear installation pace is a little bit of a challenge, both because of, you can say, it can be both Sysmex capacity in itself, but more than that, it's also a function of the hospitals, as I alluded to. And that is actually because there appears to be a lot of lab equipment in the clinical chemistry and assays that are also implementing.
So at certain hospitals, there's really scarce resources in installation, which also impacts sort of the order, the timing. One thing is getting the order. Another thing is actually getting the installation slot. But the good news is that the leading indicator is that orders are starting to come in from hospitals.
Great. And on the Sysmex topic and your expanded collaboration, I know a few quarters ago, we talked about this collaboration enabling you to address certain white spots mainly in Europe, which have not been addressed prior. Where are we at in terms of that progress?
I think it goes beyond Europe. It goes globally. The way we work and the way we've started to work together, where previously it has been somewhat more transactionally with a very, very good innovation collaborations over many years. But now we are deploying our resources in a much more targeted approach.
We are also, throughout the year, we are providing trainings, online trainings, a complete suite of modules that are deployed globally by Sysmex. In return, there is also coming more clarity and more information around where they sell, where they need support, how we're doing. I think on the transparency in terms of data sharing, that has increased significantly, which means that we can actually target our resources much more efficiently. That is what we start to see. We see it in Americas. We've started to see it in Europe. And certainly also in Asia, where we have very different conversations throughout the year.
Okay, great. On your financial targets, you're supposed to grow a lot faster than you have done throughout the last three years. What is needed on your end to kind of meet your own targets here in 2025 and beyond?
Obviously, you have the expansion pipeline, but for 2025 and for 2026, if you can give us some outline on how we should feel comfortable in you being able to reach that.
No, that's totally fair. I think we've had some vulnerable years as many others, of course. Seen from our side, I think the strategic direction we've taken, where I share that we grow double-digit with Sysmex, that obviously means that with 7% year-over-year growth, that means that we're losing elsewhere, and that is the price we pay in this transition phase where we are zooming in on Sysmex. Of course, we have a wash of other also because Sysmex are taking share from other vendors in the hematology arena.
Apart from that, the innovations with a significant cash flow that we or significant investments impacting our cash flows that we throw in organically into this business, you should certainly see launches coming out in 2025, 2026. We talked about the bone marrow already, but there are probably things we will talk about in 2025 as well. And those should really also help us replace and do some improvements in the workflow of the hematology labs. So I think we will not only talk about investing in innovation, but also talk about what is it we come out with. So I feel comfortable around that when you give me a one-to-year timeline.
Okay, great. And last question on my end. We've been in an investment phase for the last three years. You talk about bone marrow coming to market sometime end of 2025, FPM technology maturing.
But where are we at in terms of that investment phase? Are we in the sort of latter part where we should see a gradual slowdown of investments, or just where are we at?
Well, I think, of course, the majority of our investments are going into the next generation instrumentation platform. And I cannot disclose the timing, but that would be a risk to the company significantly given if our existing platforms are no longer sold. That's not going to happen. However, I can share that the next gen is obviously for a company like CellaVision. We take pride in building the best solutions. So that's not a new program per se. What is new is actually acquiring the FPM and then sort of finding a way and assessing whether it is competitive and whether it is stable. And we are concluding that that is the case.
So we're lifting it into our relatively mature engineering program. So we're well off. And of course, there are clinical trials, clinical validation that needs to take place when you operate in this field. But we are looking into a very much maturing engineering phase here. So that program in itself is also coming along according to plan.
Great. Thank you very much, Simon. I'll get back into the queue.
Pleasure, Ulrich.
The next question comes from Ludvig Lundgren from Nordea. Please go ahead.
Yes. Hi, Simon and Magnus. So starting off, a clarification on installations in the U.S. You state that you expect a gradual recovery of orders in the next quarters. Could you give some flavor on what you expect there and what does this imply for Q1 sales number?
No, I think I should spell out what is the expectations for Q1 also because we are, even though we're still a little bit in the early phase of Q1, also order placement-wise, and also because when you zoom in on one quarter, and that's the nature of our business here, that we do have quarterly swings as we've just seen because we don't control. We can have a leading indicator as to when the hospital places orders with Sysmex, but it's very tricky for us to say when are we receiving the order because we are the last piece of the pie. Sysmex will have to get their cell counter line placed, and there has to be a place, a time with the hospital for the installation, and then they order our instruments and do the installation, and then they book the revenue.
So that's why the fund. We can see that they are starting to take orders at a higher level, which is really we know it will hit us, but we actually don't know when. The leading indicator is positive, but the timing for the outlook I'll sort of defer to sort of be super specific on that. But we are, as you can hear, we are reporting a positive outlook since we anticipate a gradual recovery in order placements for our solutions in the coming quarters as we state in the report.
Okay. And just a quick follow-up. What would be the typical lead times for these orders typically? I suppose it varies very much, but.
Yeah, no, you're absolutely right. But I can't.
Quarter or a month or.
Yeah, you're right.
I mean, we can have some orders. You get them and then you end up being 14 months. You saw the New South Wales one that we talked about years back, and then finally we're here. But however, if specifically, I would say an interval around two to six months is probably a more general timeline if I can give that. That would be the time without liars.
Okay, thanks. Very clear. Yeah. And then moving on to EMEA, you highlighted in Q3 that instrument sales was boosted by some pull forward orders and then resulting in Q4 being relatively weak to that. But how should we think about EMEA then moving into Q1? Because what I've seen from Sysmex, I believe the installation pace has been quite solid for the XR-Series in EMEA.
Is an average of these two quarters then a good approximation for the future, or how would you think about this?
Yeah, I think our business, I mean, we report one quarter, we compare against the year ago. I think the moving average is actually more saying. I think when I look at EMEA and I see 21% growth overall, 28% on the year-over-year with instruments. I've also alluded previously that we are seeing an uptake also of smaller instruments. So I think we've been the last four quarters, we've actually had a pretty good trajectory. And let's work hard to make that happen so it continues sort of along those lines. And then, yes, there will be swings. That's the nature of it. That is the nature of it. But I see no reason why we shouldn't sort of continue this solid performance.
Also because when you consider Europe, it's diversified across many markets. Very different to Americas region, which is obviously dominated by the U.S. Now this is where we have the problem that will be fixed with a bit of patience. Europe has shown a little bit more as we've started to work closer. We've seen a more sort of spread uptake. That's the report we get from Sysmex. So we are optimistic around the continuum we have in Europe.
Okay. So basically then no real change in market dynamics maybe in EMEA, but just, yeah, it's various with the different regions and so on. Yeah. And they have had quite a bit of traction on the XR series as you also reported, Ludvig. That's true in Europe. That's launched in Europe and Japan. And that's part of the equation here that they also put extra focus on hematology here. Yeah.
So final one, just, yeah, on the XR, because I think Sysmex is trying to launch this in the U.S. in 2025. But I guess it's basically just a facelift of the old version. Do you expect significant traction for this new model? Honestly. Or is it not really dependent on that, so to say, when the replacement?
No, I will not comment on their launch plans in the U.S. because I actually don't have a firm estimate, and it's not part of my territory. So I'll refrain from commenting on when they expect or whatever happens in the U.S. I really don't know.
Okay. Understood. Thanks for taking my questions.
Pleasure.
The next question comes from Christian Lee from Pareto Securities. Please go ahead.
Yes. Good morning and thank you for taking my questions. You mentioned that you have reached an installed base of more than 8,000 instruments.
I guess it includes both instruments for the large lab segment and DC-1s. Could you please inform us of the penetration rate within the large lab segment?
Yeah. So the penetration rate, according to our model, we were around 27-28%. That would be the number I would say for now. So we're getting close to the 30% mark. For the small lab segment, we are only at a few percentage points. We've just started that journey. However, we see very, very healthy double-digit growth, as I said, both volume and revenue-wise on the small segment. But the potential is much larger than what we have covered so far.
Okay, great. And this is perhaps a question for Magnus. You have previously mentioned that the total R&D investments as a share of sales would be around 22% in 2025.
Do you expect to keep this level evenly throughout the year, or should we expect this rate to fluctuate?
We expect the level to be fairly flat over this year. So no big fluctuations over the quarters.
Okay, perfect. Thank you. That's all for me.
Super question.
As a reminder, if you wish to ask a question, please dial pound key five on your telephone keypad. There are no more questions at this time. So I hand the conference back to the speakers for any closing comments.
Yes, thank you very much. And once again, also thank you for everybody for following CellaVision and listening in today. So my closing comment, I have three points.
I want to thank, since we're coming here and reflecting on 2024, I certainly want to thank Sysmex Corporation and the regions out there for establishing our global relations and working much more transparently and closer with CellaVision during 2024. We are super committed to continue that journey. I'd also like to thank our staff globally. I think it's been an extremely busy and also a tough year, like many after 2020. But both commercially, but also innovation-wise, I think we've been working extremely hard, our team, to progress our plans, which is now becoming very visible with clinical trials out there and the maturity we see from within. I think one thing I want to emphasize here is that we have actually, over the last three years, cemented the potential of FPM that we acquired early 2021.
So now we are very confident that we can protect our leadership position and grow that in hematology. And I'm also very, very excited about how it has opened up for meaningful conversations with partners to explore adjacencies for the company. Then finally, as I said, we have celebrated our 30th anniversary at CellaVision with these more than 8,000 installations. It's really a testimony and really will continue to strengthen our brand and our offering with the agenda that we have, where we invest a significant amount of money in the company, in our employees. So I'm really proud of our team. I'm proud of how they interact and they show up in different internal matters, but also in external matters, and as we've strengthened our external partnership with Sysmex throughout the year.
With that, I am actually, when I look at 2024, I'm pretty pleased given the challenges we've been met with, but also the way that the team are managing the challenges we see. With that, I want to close and thank you for listening in. I am really excited to report on the progress we have in the coming year for 2025. Thank you very much.