So, good afternoon and a warm welcome to HEXPOL's Capital Markets Day in 2025. My name is Róna Alvén, and I will be your moderator for today. Today, the company's management will provide an update about the strategic direction of HEXPOL, the operational performance, as well as the new financial targets communicated earlier today. We will present in-depth insights into the business segments, the market characteristics, and future growth opportunities. This is today's agenda. The first speaker out is CEO Klas Dahlberg, talking about the next phase of growth and value creation. Then Magnus Berglund will walk you through the M&A strategy. Then we will do an in-depth presentation about the business segments. And first out is Ralf Wolkener, Carsten Rüter, and Ken Bloom, who will present the rubber compound section. After the break, Jan Wikström will walk you through the thermoplastic compounding and engineered products.
And the last but not least speaker is the Deputy CEO and CFO, Peter Rosén. There will be a fireside chat and a short Q&A session after the first CEO presentation, and a longer Q&A session that wraps up today, opening up for questions both from the room as well as online. And you who are online, you can send in your questions at any time via the online question field, and the questions will then be addressed during the Q&A session. Finally, closing remarks from CEO Klas Dahlberg, who summarizes the day. And the CMD will end at the latest 5:00 P.M. CET. The full program will be recorded and an on-demand version available on our website tomorrow, where you can use the same URL link as today.
So, without further ado, please, Mr. Klas Dahlberg, you will start to talk about the next phase of growth and value creation. So, welcome up on stage.
Thank you, Rodney. The one and only. It was not me calling him, by the way, earlier on. So, did you know that the size of the global polymer market is around 220 million metric tons, corresponding to a value of $800 billion? And one third of that is compounded polymers, and that's where we play. So, this afternoon is about how we will capture a bigger part of that market. I'm here together with our group management team, and as you can see, they're all excited, you know, to present their respective areas. After today, you will know more about how we intend to grow organically. Ken will show you one example of what's happening in the US when it comes to the rapid growth of data centers and what that means to our business.
Sorry, we will also speak about our accelerated M&A agenda, and it will be Magnus presenting that. We have one important subject when it comes to our focus on efficiency, and that's related to production and how we can optimize production within rubber compounding. And it will be Carsten speaking about what we call Mixing 5.0. So, you will learn more about what that means. You know, this morning we communicated our new financial targets, and earnings per share will be an important measure for us going forward. With that said, ladies and gentlemen, fasten your seatbelts. And also from my side, a warm welcome, you know, to the HEXPOL Capital Markets Day. When it comes to growing, that is not new to HEXPOL. We have shown growth since we were established back in 2008. We were listed on the Stockholm Stock Exchange.
At that time, we were some 3 billion SEK, and last year we ended with some 20 billion SEK. And during this period, we acquired more than 45 companies, and these 45 companies are today the base for our further growth. And you can also see that we have paid a dividend totally of more than 12 billion SEK during this time. With that said, I believe we have a very strong foundation to grow further, and we have 52 companies around the world. And we have more than 5,000 employees also, skilled employees, fantastic people. I had the privilege of meeting many of them when I visited the companies since I started last year in July. We are, as you know, a very decentralized organization. So, we have our head office in Malmö.
And often that sign on our building shows HEXPOL, but that's a very lean organization, and that's something we decided it should stay that way because we should perform our business where our customer is, and that speaks for a decentralized organization. And that also gives an ownership and, let's say, respect to the business being out there. You can also see we reached an EBIT last year of 3 billion SEK. So, from a financial point of view, and Peter, you will speak more about that at the end, we feel we have a very solid foundation, like I said. Our mission is clear. We engineer high-quality polymer solutions which improve customers' applications every day and everywhere because it's important, as I said, that we are close to our customers with short lead times.
That's one of our, let's say, secrets in our recipe, if I may call it that. So, speaking about high quality, I think everything starts and ends with quality. What we do has to be very high quality. We deliver into the automotive industry, we deliver into medical. So, that's what our customers expect from us. And we are a solution provider. So, it's not only about the material, it's also the solution that we bring to our customers connected to the products we deliver. Our vision is to be the preferred solutions provider for sustainable polymer applications, sorry. And saying that, what we do, we think long term. So, the plans we will share with you today, that's not a quarterly report. That's what we will do the coming five years. That is the plan we are showing you.
Our purpose is w e have this saying, we create a material difference. That means that. Sorry, that means that. We take pride in what we do. It's important for us to be the market leader in the segments that we serve. We challenge ourselves every day to discover new opportunities and to drive sustainable growth. And creating a material difference also matters when it comes to attract and retain talent in the company. Do you know what this is? This is what we do. We engineer high-quality polymer solutions. And I thought I'd just give this a short picture of what do we actually do because sometimes I have a feeling that no one knows that really. So, we have a compound at the end, as you can see. So, we produce a highly engineered compound to enhance performance for different applications.
And to do that, we use one or more polymers to the very left, and then we add certain additives to get different properties. One could be, for instance, flame resistance, UV resistance, and then we add fillers. And in some instances, we also add color. And color, I understood, is science in itself, how you get the right color to the right product. But anyway, combining these gives us a compound, and that's what we're selling. We deliver that in different forms, very often as pellets. When it comes to rubber, it could be like strips, so-called strips or slabs. And you can see that out in the exhibition also. This sounds very easy, doesn't it? I mean, you mix this and the thing is done. But I would like to compare that with a restaurant.
In a restaurant, you can buy ingredients, you cook it, and you serve a certain dish. But the thing is, if you want to earn a star or two or even three Michelin stars, that's a different ball game because that means that you have to have the best ingredients, you have to know your recipe very well, you have to cook it exactly the right way. And then also, it's not enough to only serve a good meal. It's also about how you treat your customer when you enter the restaurant and so on. And that's why I think HEXPOL earned the number one position in Europe and in North America because we know that business. And that's what we do. Now it was longer than I anticipated, but anyway, this you have seen many times, our business model.
And I would say it's proven to be a very solid basis for driving profitable growth. We have leading expertise that develops specific solutions together with our customers. I mentioned that our business is local, and I think that's also key. We have to be very close to our customers to shorten lead times. Our operation is flexible and also efficient, and the products we do are made on customer orders. And that means also that we have a very low working capital, as you will see later on. Welcome. We don't hear that you're coming. So, we have strong and long customer relations, and that's also important. Where I spoke about these recipes. So, sometimes, and many times, we own the recipes that our customers use. And then that creates a certain barrier also to enter into this market. And speaking about the market, it's still fragmented.
So, there is room for us to do further acquisitions. When it comes to driving sustainability, we continue with that, and we have set ambitious targets, both for our own CO2 footprint, and the target we have set is to reduce that by 75% by the end of this year compared to 2018 and 2019. And we are very close to reaching that. But that's not enough. We also look at our products, of course, and we have a portfolio of green products that use bio-based materials, but also recycled raw materials. And you will hear more about that from the different business areas. As a result of our new strategy, we're also working on new sustainability targets, and we will present them during Q1 in next year, 2026. These are the financial objectives until now. And you know them. It's sales growth above 10%, an operating margin above 17%.
And an equity asset ratio above 30%. And when you look at this picture, I must say, on the one hand, I think we show a resilience given the market situations that our customers are in that is also affecting our business, let's say. But I want to be clear about one thing. If you look at the sales growth, we can see that that has not been positive in the recent years. That is something that we want to change with this strategy that we present to you today. Let us switch focus and look ahead. What will we do during this five-year period? HEXPOL Next was actually the theme. We gathered all our 90 top managers in the group. We met all in Malmö. The second capital or maybe third of Sweden, I don't know. It's a nice place.
We shared all our plans, and I must say that. Seeing the 90 managers and when we met and when we left, there was somehow, you know, yes, we're going to do this. I felt that very confident, you know, leaving that conference that we want to do this journey now together. I think that's a good basis. There are several mega trends supporting us and fueling growth, both in rubber compounding, I should say, but also within thermoplastics. Just to mention a few of them, you will hear more about them later on, but electrification is still very high on our agenda. We have spoken about electric vehicles, what that means for us, but we also see now the trend for electrical grids, you know, being renewed, not the least in the U.S. That's also partly connected to the data centers, how you provide them with power.
It's also connected to sustainable power like wind and solar. You need to connect them to the grid. There is a huge potential for us when it comes to wiring cable. Just to mention another one, material replacement, that light weighting is an issue when it comes to automotive and aerospace. There we can find solutions to replace, for instance, metal with different compounds. We have put quite a lot of effort into analyzing the total market, and that's where I got the figures I told you about from the beginning. The 320 million metric tons. I don't know if that says very much, but it's, I would say, a lot. The vast majority of that, 70%, goes directly into a product. It's a polymer that is not being compounded with any filler or anything. It just goes into a product.
Still, one third of that, as I said, is being compounded. Then that leaves us with some $240 billion that could actually be a market for HEXPOL. With that said, also here we see a big part of that is so-called commodity polymers. They are being used in, for instance, packaging material. That's the base of this triangle. That's not where we want to play because there it's more about volume and not so much about profitability. We want to move up in this triangle to get higher margins, I would say. Engineered polymers and high-performance polymers together represent some $75 billion. That's quite the market for us. I think this slide, ladies and gentlemen, is quite important because it gives you an idea about our next phase of growth and value creation, and let me just give you some highlights.
We want to increase our activities when it comes to growing organically, saying that, we target profitable segments with structural growth. So, we will also increase our sales capacity in certain areas. We will also invest into research and development to focus on new products that could give us possible business ahead. We have been doing more development than research up till now. The last point, captive conversion, I am not sure if you're familiar with what it means. We will get a good explanation of that, but that's when our customers have in-house compounding, and we see an opportunity also to grab part of that business. The middle part is about our raised M&A agenda, and here we will, of course, protect and strengthen our market leadership that I mentioned in rubber compounding.
But there are still possibilities for acquisitions within rubber compounding, both in Europe but also in the US. Then, when it comes to thermoplastics, that's where we are aiming to build a broader base, so that's where we will put a lot of focus when it comes to M&A. I haven't mentioned engineered products, but we see also there certain segments where we believe we can do acquisitions, especially within wheels. Last but not least, we have done a market study when it comes to Asia, focusing on India and China, and there is a big part of the market I mentioned before is actually in Asia. And it's also a very, it's a region also where the business is growing quite strongly, but we are still looking into what segment should we actually enter in that part of the world.
So that will not be, you will not get any details on that in this presentation. As I said, we have set new financial targets and objectives that better support the next phase of the growth going forward, and as I said, our ambition is to consolidate the thermoplastic market using our strong financial cash flow generation. And the target EPS, we believe, as I said, is more relevant for us going forward. So, we want to have a CAGR of more than 10% in this time period, 2026 to 2030. The net debt/EBITDA ratio should stay below 2.5. You will later on see that we have actually been below one, more or less. Peter will show that. So, this means we are aiming for more M&A. The dividend policy, we believe, will continue to be attractive, around 40%-60%.
And then, last but not least, the operational metrics is, of course, also going forward important for our operations to stay within 14%-16% EBIT margin and to have above 10% revenue growth. Yep. Just to summarize then, and starting from the base, so we believe we have. A very solid foundation to do this growth journey now. We have a very proven business model. I think also that what I said about being decentralized is something that gives a local ownership that gives strength to our business. We have clear strategic priorities. You will hear that from each business area about organic growth, M&A, but also operational excellence. And the new financial targets I just spoke about, we want to maintain a number one or two leadership in the segments where we play.
And again, the operational metrics is still very valid, and it's also part of our bonus system for each one out there. So, we are not letting them go, if I call it that. All right? I see a watch here blinking red, so I better stop now. So, by that, Róna, if you please.
Thank you, Klas. Yes, we will start with a fireside chat, and then we will open up for Q&A. So, Klas, I mean, today you have launched quite ambitious financial targets. You're looking at about 10% EPS growth for the coming five-year period. If you compare that with the previous 10-year period, it's less than 5%, so it's more than twice as high. Would you say that it's the raised M&A agenda that will be the most important differentiator now going forward?
Just saying that, I think, as I said in the beginning, many of our customers are right now in a tough market situation that is, of course, also having an influence on our growth opportunities. But we will put more focus on organic growth, as I said, to expand the customer base, to work on R&D and so on. But we will have a more ambitious M&A agenda also, so that will be a vital part. We have also proposed an incentive, or we will propose an incentive scheme to the AGM, where these parameters in our new targets will play a vital role. I should just say. Yep. So, but given the current macro situation, is it fair to assume that the 10% CAGR, I mean, you will start a bit slower and then speed up a bit later on?
Well, again, given the situation we are in right now, this will not be from. It will take a while before this speeds up. But then I come back to what I said, that we're speaking about a five-year period now for this growth. So, short term, we just released our Q3 report. You know the situation we have gone through that. But for in this period, I believe we can do that, yes. You previously had a target of an above 17% margin over a business cycle, and now you're talking about an operational metric of 14-16. So, it seems like you are lowering the margin ambition. And what's the rationale behind that? Well, first of all, I think that earnings per share, I believe, is a better measure for us going forward.
In a sense, we have not lowered the ambition, but I think it's more credible to say that with the growth ambition we have, we have to invest in that. I spoke about R&D, I spoke about sales and so on. So, that means that will be the new span we aim for. Which is still, I would say, quite attractive being at 14%-16%.
As you discussed before, I mean, you have a situation where you've operated in a challenging macro environment. Your customers have a tough situation, but can you give us some kind of flavor of when do you expect macro to improve and stabilize? And what's your assumption of this strategic period about the macro?
So, again, as I said, many of our customers are experiencing a tough period right now, but we expect the macro to gradually improve a nd I think over this period we speak about, we expect a normal business cycle.
You talk about having a quite ambitious M&A agenda, and then you also plan to have a quite attractive and high payout ratio of 40%-60%. When we then look at your balance sheet, the net debt to EBITDA ratio below 2.5. Would you say that you are prepared to go above that level if you find a very attractive M&A opportunity?
So, I think you know for us it's important to have a strong balance sheet, and we see that it gives us a certain freedom to maneuver. And I think also at the level of 2.5, we are still on a. We remain very strong when it comes to these parameters. We would be prepared to go above that level if we find the right target because we believe we can come down again quite fast given the cash flow generation we are able to generate.
Yeah. Then you also mentioned Asia as an interesting market. I know that you're already active in parts of Asia right now, but it seems also there that you have raised your ambition. So, when it comes to Asia, is that part of your strategic plan for 2026 to 2030? And is that included in your financial target setting that you will be active in Asia?
Yeah. So, we have to remember when we speak about Asia, we are already present in Asia. We have factories in China, we have factories in Sri Lanka. And that is maybe a result that we have followed our Western customers into that region to serve them, also being close to them in that region. What we are looking into is to have a more local-to-local business in Asia. And as I said, we have conducted a market study, and we are positive to Asia, but for us, it's essential that we find the right segments. I spoke about this triangle before, but that also goes for this region, of course. We have to find profitable b usiness there, which we believe is there actually.
So, they are included in your target setting, basically.
Yes. Yeah.
And then the business segment where you're clearly stepping up the ambition is within the thermoplastic compounding in the TPE markets. Yeah. And especially within M&A. And besides, you showed that it's a very, very large market, some $260 billion. So, what has caused you to pay more attention to that segment?
I think l earning from our previous journey, I showed you we went from 3 to 20 billion, and the basis of that growth was actually within the rubber compounding. And we are convinced that entering into the thermoplastic compounding, we could do a similar journey, but with the rubber compounding as a base.
But it seems also, and we will have a look at that a bit later, the thermoplastics have lower margin, and it's also buying more cash than in the other areas. So, if this continues, why would you say that this is attractive for shareholders? How can you create shareholder value?
So, I think we're able to implement our business model also into that segment. And. As I said, also our ambition is not to grow in the base, in the commodity. We want to grow with. The engineered and the high performance in the high performance segment. And. When it comes to the one difference, I would say, between rubber and thermoplastic is that the stock situation is different. So, sometimes in thermoplastic, we often use recycled material, and that is often bought in batches, giving us higher stock levels when it comes to raw material. But again, we believe with our. How should I say. We could steer that more, we believe, with our business model.
Thank you, Klas. So, we will open up now for Q&As. And you who are in the room, please raise your hand and wait for a microphone. And then please also state your name and organization. And we're also, of course, open for questions online. So, I think you were the number one there. So, please wait for the microphone and then state your name a nd organization.
State your name and number.
Markus Wieslander Huber. I saw you were actually among the ones who got HEXPOL when it was listed in 2008. Okay. We don't have that big ownership these days, but. The target then was to grow 7%-10% and have an EBIT margin of 8%-10%. And not a lot was mentioned about M&A, and it happened to be a very successful execution track record. What gives me reason to believe that these targets are realistic now when they are higher? I mean, it's all about execution. Why would you start delivering better than the last three, four years?
I think y ou will get a very good picture of that when you listen to my fellow colleagues also, what we will actually do within the different business areas. But. aybe one difference would then be that we actually believe very much that M&A will drive, continue to drive growth, although we will also focus on organic growth and, as I said, operational excellence. And also, I think we have learned during this time. So, the companies we acquire, they also bring us knowledge. You know, we have very knowledgeable people, entrepreneurs in these companies. So, they also, yeah, our knowledge base grows over time, you know.
Yes, good afternoon, Johan Dahl at Danske Bank. Two very brief questions, Klas. And you were bound to get these questions when setting targets in terms of earnings per share. But does the press release this morning. Does it imply any sort of changed view from the company with regard to the board with regards to share repurchases?
As I said, we will stick to the. Let's say the. We will not do the share purchase. That's not directly on our agenda. We will have the dividend policy that we feel is still attractive. And we must remember also to do the journey we are talking about over these five years. We need to invest in that, of course, also.
Very clear. And just secondly on what sort of looking at this five-year plan. What sort of incremental investments or CapEx or sort of what are you pushing in to achieve these targets? Is that included in the margin target or how should we view it?
Yes, it is. But you will get some hints about what it means. Going forward. All right.
So, please next. Thank you, Johan Sjöberg from Kepler Cheuvreux. Looking at your 10% growth rate standing in sort of your underlying the metrics, how much should we think is M&A and how much should come from organic growth?
So, I will say that. A big part will come from M&A and the organic growth will still play a role, but maybe that will be. A single low digit in the organic growth if we look at the group as a total.
And if you look at the thermoplastic business today, how big a share of total sales is it today? And given your ambitions by the end of 2030, just to get a feeling for how.
You will get those figures from Peter later on. So, we will try to be, I was going to say, as transparent as we can, but since we are now also dividing it into three business areas, I think you will get a better visibility.
Great. Thank you.
I think we have a question here. Yes.
Thank you. Carl Deijenberg here with DNB Carnegie. So, I just had a question also on acquisitions. I mean, in the past, it's been fairly. Easy to follow what you paid for acquisitions on the rubber compounding side. And now you're displaying this ambition of moving forward more towards the thermoplastic side. And just curious, sort of price tag differences, acquisition process. Is that a matter or material difference relative to what you come from in the heritage or, yeah?
I won't say that because, but there are, as you know, so much influencing. The price of a company that could be geographical, it's the type of products they have and so on and so forth. But I think you will also get quite a good insight on how we view M&A and how we value that, so to say.
Thank you.
We have a question online about Asia, two questions actually. The first one is, when it came to looking at expanding into Asia, you gave some brief indications before, but what would be your key priorities?
Well, again. Wherever we enter, we always have to make sure that we have profitable business, of course. So, that would be one key entering. Then growth is what this strategy is aiming for, so that also plays a role. But we have to, again, play in the right segments.
Another question online. Can you please elaborate on how you will increase the organic growth when the market is tough like it is right now?
I think when the market is tough, and that's what I showed you also with the current financial targets, let's say that. When our customers suffer, we see that in our figures too. But that does not mean that we are not active in the market, of course. So, we will still continue, as I said, to invest into sales, for instance. We have to be even closer to our customers. We have to give them even better service. So, it's not the time to hide. We have to do everything we can given the market situation. And we are doing that too. And you will see, as I said, examples of that also.
Do we have any more questions from the room? Yes, please.
Joen Sundmark, SEB. So, given that you lower your margin target, do you sort of expect to take more volumes within your existing business, or is it rather that you expect to do margin dilutive acquisitions to sort of boost the sales growth as well?
Yeah, if I may a nswer bluntly, this is not about lowering prices or anything, but this is more to enable us to grow, you know, and to grow, we want to invest. So. Yeah. And in terms of the acquisitions, where do you see the margin levels out there if you look at Asia, for instance? So, normally in acquisitions, when we acquire a company, they might be at a level that we can actually bring up getting them into our group. We can usually improve the margins. I mean, that's usually how it works.
And to quantify sort of on a rough basis, how much do you sort of expect to utilize in terms of synergies there, and how much do you expect to bring up the margins just generally?
I don't think I have a figure on that. Could we know?
Okay, thank you.
So, any more final questions here from the room? Yes, please.
Yes, hello, Gustav Bernerblad from Nordea. I thought maybe if you can just expand a little bit more about what you said about the captive conversion. And what that basically means. Are you aiming to grab that market share from your customers or what specifically?
No. Maybe. The captive conversion, as you know, some of the big players, they do their own compounding in-house, so to say. And depending on the current market situation. When there is a strong demand, they tend to outsource. And when the demand is lower, they tend to bring it in-house. But there is also a moment when they are investing into new equipment. And that's where we see a possibility for HEXPOL to step in. And instead of doing that investment, we can do the compounding for them. But you will actually hear the whole story about that. But because that is an important leverage for us to handle captive conversion. But you will hear, you will get more insights on that too. We have just started. Come on.
So, this concludes this Q&A session. Thank you so much, Klas.
Thank you.
Back later. So, now it's time for Magnus Berglund, Senior Vice President, Strategy and M&A.
Thank you very much, Rodney. Good afternoon and great to see you all today. Out of the 52 companies we have today, we have acquired 45 since 2010.
And I will tell you today what we plan to do for the next five years. So, why do we believe in M&A? Klas just told you that we plan to grow plus plus 10% per year in markets that don't grow that much. So, the way to do that is to do M&A. And we operate in quite fragmented markets. That means that we have a lot of opportunity to find bolt-on acquisitions and also other opportunities. We still have geographical white spots also in our core rubber business. We can buy more scale to get efficiencies. We can buy into more products to get a larger product portfolio. And we can also buy into new technologies. And I will come back to all this later in the presentation. So, the first phase in HEXPOL's history, we went from 3 billion SEK to 20 billion SEK.
You saw that in Klas's presentation as well. And we believe the second phase will be even more exciting. So, let's start to make a short recap of what we've done previously because I think that's important to understand where we come from and what we can actually do. So, in 2008, when we IPO'ed, we had a strong regional business in North America with four sites. We had two in the US, one in Canada, one in Mexico. We made a first bold move in 2010 when we actually acquired the largest competitor, Excel Polymers, and with that acquisition we transformed the market position in one shot. We got the full product portfolio. We got scale. We also got efficiency in our plants. After that, we made a lot of bolt-on acquisitions. You can see that we added 10 sites to that footprint.
That was partly to buy scale, but also to take out capacity from the market. Then in 2019 we managed to buy the second largest competitor in the US, Preferred Compounding, and that actually got us the fantastic market position we have today in the US. That's a very successful roll-up story that we did on the rubber side. Also, if you add all these sites together, you can see that with the starting number of sites plus the acquisitions, we went from 27 sites to 13. We did quite aggressive consolidation as well. That has created the efficiency we have today. If you look at Europe, we basically started with the same type of footprint. We had four sites, a strong regional business, heavily automotive-focused. We didn't have the possibility to do the same kind of big bang acquisitions that we did in the US.
We did a number of mid-sized bolt-on acquisitions. Basically, that resulted in the same thing. We got the full product portfolio. We got scale. We got efficiency. By that, we took the number one market position also in Europe. We did some consolidation also in Europe, but not as aggressive as we did in the US. Why do we believe in or actually, how does the process look like when it comes to M&A in HEXPOL? We actually operate quite differently to many other strategic buyers, and that gives us a lot of opportunity. We act more like a private equity fund when it comes to the process. We are very quick. That also means that we get invited to processes where other strategics generally cannot participate because it takes too much time.
That actually goes all the way from the HEXPOL board to group management to the transaction teams that we do things very quickly. Another big benefit for us is that we acquire companies in segments that we actually know. We talk the language of the buyers. That's very important, especially for family type of businesses. When we come in, they generally don't like bankers. Sorry about that. We have a big benefit from actually coming from the business. We also have very good visibility of what's out there in terms of targets. It's a big pool of potential targets. That said, we find something new basically every week. That also means you can understand how big this pool of companies is. It's a very fragmented market. A little bit how we source targets.
We constantly talk to a number of family owners, private equity funds, financial sponsors that we generally have relations with for many years. And then at some point, they decide to sell. It could be a generation shift. It could be something else that triggered that sale. But we work very long-term when it comes to those kinds of processes. We also have a number of consultants working for us. We have that in Europe, also in the US, for specific short lists of companies. And that's not the normal type of consultants. We have former executives from the business that know a lot of people. And that really opens up doors for us to get into those companies. And we also have an internal team of people that scout for us when it comes to opportunities.
When it comes to integration, we also think that's very important to do that quickly. And we have done very hard integrations and very light touch ones as well. And that fully depends on what type of company you buy. But the most important thing is that you are well prepared before you close the transaction. So that's one thing we spend a lot of time on. You need to have your plan done before you close the transaction. People is very important for us. Company culture is everything. So we always try to make sure that key people are with us before we close the transaction. If we cannot do that, that's a day-one exercise. We always make sure that key people stay with us. Another important thing for us when it comes to integration is key suppliers and key customers.
We always try to touch all the key ones the first week. And that takes away a lot of the uncertainty in an acquisition. If you can get those relations quickly, that's a very good thing. You can also see that we have plans for processes, for governance, for organizational changes. But maybe more important, that's when it comes to synergies. We have a quite fortunate situation where when we buy companies, we usually put them side by side with HEXPOL, especially on the raw material side. And what's quite amazing is that we almost always find better things in the companies we buy, lower prices, better terms, or other benefits. So we always take the best from each side and implement that in HEXPOL.
So I mean, that can have a lot of leverage if you find a better price in a small company that we could take into HEXPOL. We have the same view on people as well. We are quite tough on that. If we find better people in an acquisition, we take that person. So with that, I'd like to share a short case study with you. And this is actually Preferred Compounding that we talked about initially. So this was the number two competitor to HEXPOL in the US back in 2019. It. It was private equity-owned, and they tried to do a similar roll-up story that HEXPOL has done, but on a smaller scale. So the transaction was quite sensitive because these were the two largest competitors in the same market. So we got a chance to participate in this process if we could do it in two weeks.
And for a strategic buyer, that's pretty much unheard of. That usually takes months and months. So what we did is that we pulled together a large team of consultants and advisors. And in many cases, they dropped whatever they worked on to help us out. And that's because the relations we had from previous acquisitions. We did the same thing on the internal side. We took a lot of people out of the day-to-day business to work on this, especially on the business due diligence, but also on the integration. So we had these two large teams that worked day and night for a couple of weeks. The deal was also this type of clean-cut, walk-away type of thing. So we got no warranties whatsoever. So that meant that we had to make a full due diligence for six sites in two countries.
So that was a very challenging exercise. So how did it go then? We actually missed the target with two days. But financially, this turned out great. It was one of the best acquisitions we have made. And the final comment on this one might be that Ken Bloom, that you will listen to in a little bit, he was actually CEO of Preferred Compounding when we acquired them. So that's also a testament that we take good people from the companies we buy. So how do we select targets? We are strategic buyers. We don't go for good deals. We buy things that fit with HEXPOL and that have a strategic intent. And that does not mean that we don't act on things that come in from the side. We do that all the time. But it has to fit to the model we work with.
And secondly, we only buy good companies with good financial performance. Because we believe that we are good at making good companies better. We are not that good at turnaround cases. And especially not startups. We leave that to other people. And then we can move in at a later stage and buy that company. We talked about people. Company culture is very important for us. If that does not feel right, we will not buy the company. Of course, we do the same financial modeling as all other buyers. We usually have a few more levers than the other players. And that means that we have a bigger chance to win the auction processes as well. And what do we specifically look for then? We have a lot of geographical white spots.
To take a couple of examples, we have a very strong TPE business in Europe, but we are basically nonexistent in the US. So we can fill that gap. We can do a lot on the thermoplastic side. There we are niche players, so we can buy basically anything everywhere on the thermoplastic side. And we have some opportunities in Asia as well that Klas told you about. On the consolidation side, size is very important for HEXPOL. The more size you have, the better efficiencies you have. So we'll continue to consolidate the rubber side. Maybe not the big ones, but we'll find some more there. But for sure on the thermoplastic side. And we have possibilities to buy a better product portfolio as well to get a broader offering. So let's look towards the future. Klas showed you this picture as well.
I don't think you mentioned the value of the market. It's an $800 billion market, the total market. And the compounding share of that is about one-third. And I just want to have you look at the rubber share of that, about 5%. So what we do now is that we focus more on the thermoplastic side, which is more than 90% of that gigantic market. So let's dig deeper into the thermoplastic side. We filled this one with a little bit more information than you saw previously. But generally, it works the way that the commodity section at the bottom, that's large volume, lower margin business. The middle section, the engineering polymers segment, that's higher margin business that requires R&D, technical support. Much more complicated type of business. And the high-performance polymer side at the very top, that's more super materials that replaces metals, goes into aerospace. Medical applications.
And today, we actually have two businesses at the upper-lower segment. We have RheTech that produces polypropylene in the U.S. And we have McCann Plastics that produces roto powders in the U.S. We have two companies in the middle segment. That's almaak in Germany and Piedmont in the US. And there are actually good reasons to have companies in all these segments to be able to offer a full portfolio of products. To support the customers. And you can also see what we did try to visualize on the left is that today, we can only serve a very small part of this market because we don't have the products and we don't have the geographical coverage. So what we will do is that we will buy more products in several geographies to be able to serve a bigger part of this big market.
So that's really the story behind this M&A journey that will have a bigger portfolio in more places. So if we turn back to the whole group, where you will see acquisitions the coming years, you will see more rubber acquisitions, maybe not the big ones. But we have some possibilities both in the US and Europe. You will see a lot of acquisitions on the thermoplastic and TPE side. To build product portfolio, to build scale. And as Klas said as well. We are starting to look at the engineered product side as well because that has always been a good business, but we have not really had any focus on finding acquisitions there. So we will do that as well. So let's zoom in on the thermoplastic side, which is the key growth area for us. And you might recall this picture from the start. We believe that.
We are basically in the same phase as we were in rubber 15 years ago. We have a strong niche business today. It's heavily automotive-focused, especially on the thermoplastic side. But we need to build the portfolio wider and we need to be in more places. And we have actually come to the size right now. That means that when we make more acquisitions, we're going to start to see more synergy as well. On purchasing, R&D. Cross-selling, SG&A. So it's actually a very good starting point for us to build on this business. And if you look at size for this specific business, we have a $75 billion pool to choose from. So we actually only have to take a couple of percent of this market to multiply this business. And there are many, many potential acquisition targets out there.
Looking at size, sweet spot for us might be between $10 million-$50 million EBITDA. We can go lower, we can go bigger depending on what we find. But we have traditionally tried to stay in the little bit smaller size acquisitions to take out risk. But we are quite opportunistic when it comes to that. So with that to sum this up, a couple of things I would like you to bring back from today. Is that we do have a plan for our M&A journey. We know how to do M&A. We've done a lot before. And we have a very strong pipeline that we have built over many years. So this is nothing we start now. It's a multi-year exercise. We have a very strong balance sheet, so we can actually fund this growth. And Peter will talk more about that later on.
And we also believe that what we are trying to do now in thermoplastic is very much the same thing as we did in rubber up until now. So it's a process that we know how to do and it actually works. So with that we will continue with a deep dive into the businesses. So I would like to welcome the presidents of Rubber Company in Europe and Asia, Ralf Wolkener and Carsten Rüter.
Thank you very much, Magnus. Great to have the opportunity to present to you how we will further expand our market leadership through innovative developments in technology and operational excellence. My name is Ralf Wolkener. I'm originally from Belgium. My educational background is in economics, and I have been with the company now since 29 years, and I'm heading together with Carsten the business area rubber compounding Europe and Asia.
Yes, good afternoon, ladies and gentlemen. My name is Carsten Rüter. I have a technical background. I have a degree in rubber and plastics. I'm more than 28 years in the company and located in the head office in Aachen, Germany.
To start, I would like to share some facts with you about the business area. HEXPOL rubber compounding Europe and Asia has actually 18 production sites, 14 in Europe, 2 in Turkey, and 2 in China. We employ approximately 1,300 people, and we supply to around 1,500 customers. Our business model is based on developing tailor-made solutions for our customers, which results in an actual database of more than 12,000 recipes. The pie chart is showing you the market segments we serve.
And here you can see that the biggest one is automotive with 42%, followed by industrial with 24%, building and construction with 10%, and wire and cable with 9%. And we are currently by far number one in Europe. What are typical applications our compounds are used for? In the automotive industry, we are covering with our product portfolio more or less the whole spectrum of rubber applications in the vehicle. It goes from window seals to trunk seals, door seals, to engine applications like hydraulic hoses or cooling hoses, and anti-vibration applications like air springs or exhaust mounting systems. For the building and construction side, the biggest segment for us is window and facade sealing systems. And here, for example, Schüco is a well-known player in that market.
And I invite you to have a look at the exhibition area where we have exposed a window frame and where our colleague Nadia would be more than happy to explain to you the functionality of a rubber profile in a window. For the industrial side, we are supplying, for example, into the white good industry, dishwashers, washing machines, or railway industry, railway pads, or for example, door seals for railway cars. In the water management, we are mainly supplying into wastewater management applications, and there our compounds are used for production of O-rings for concrete pipes or PVC pipes, for example. And for the wire and cable industry, here we are producing compounds mainly for the low and medium voltage applications as well as flame retardant applications.
Also here, I invite you to have a look at the exhibition area where we have exposed some cables, and also Nadia would be more than happy to explain to you the functionality of a rubber in cable. As mentioned earlier, we hold the leading position in Europe, which we consider as a mature market. Nevertheless, we believe that we are well positioned to be a key player in the transformation process some of our key segments are undergoing, which should result in new opportunities for us. The Asian influence on the global economy will continue to grow, making it for us also important to gain further market shares in Asia, respectively, China. What are the market characteristics and the drivers we are facing? We are operating in a fragmented market with a lot of local, regional, mid-sized family-owned businesses as competitors.
That's why a decentralized but coordinated organization is so important to us. Speaking customers' language, reacting quickly and flexibly to customer requests, and adapting to local market dynamics is key. And that, in combination with the power of the group, means, for example, in purchasing or in development, is giving us a very strong market position. Unfortunately, there is still a large proportion of in-house mixing capacities available in the market, which is not accessible to us, and sometimes even acting as a competitor on the open market in case of overcapacities. For the wire and cable, investments in infrastructure, renewable energy, and transmission will drive the demand for wire and cable compounds.
Strict legislation in Europe under REACH sustainability and safety targets are seen as a chance and should put us in a favorable position due to our size and the resources we have compared to smaller or mid-sized players who will have greater difficulties to deal with it. For the automotive industry, e-mobility and autonomous driving are the mega trends, opening new opportunities for rubber applications. What I mean by that, I will explain in the next slide. But for sure, China is actually leading this transformation towards new electric vehicles. How do we assess now the situation of our main market segments? For the automotive industry, we believe that it will be flattish, and we will not see the number of produced cars in Europe growing in the coming years. That said, the drivers in that segment are transition to e-mobility, as mentioned before.
Changing of existing automotive landscape means there are new players and OEMs entering the market, and they are mainly coming from Asia. Therefore, our priority will be to establish a strong and close relationship with these new players and OEMs. How do we want to do that? By strengthening the organization. We are, for example, actually in the process to hire a key account manager as well as a product manager to build a bridge between the OEMs, the tier ones, and us in order to have the full picture of the strategies and the market dynamics. Due to the transformation process the automotive industry is undergoing, we will see new and changing requirements. Noise reduction, weight reduction, different temperature requirements will result in new developments and materials.
That's why we decided to invest in a complete new R&D center, fully equipped, which should enable us to supply the solutions the customers are looking for. For the wire and cable segment, this is for sure a growing area. The drivers here are the higher share of renewable energy. Production will require infrastructure upgrades and further digitalization. The fact that we can be the one-stop shop option for our customers, as we are covering with our portfolio the full spectrum from silicon to rubber to thermoplastic, and that on a global scale is a clear differentiator. For the building and construction side, we see first signs of recovery, and here the drivers are investment and in infrastructure and housing will continue. We believe that at a certain point of time, governmental fundings will come in order to stimulate the market.
As well, we see a growing demand in sustainable solutions as well as alternative building materials, and here we have already first successes with own-developed sustainable compounds, which were approved by different OEMs. Unfortunately, the OEMs are not really accepting higher costs, and that is in general the situation for the building and construction industry. It's a highly competitive market where price is king. That's why we developed a new mixing concept, what we call Mixing 5.0, and that's why we installed the devulcanization line. Both investments should help us to meet these challenges and to find the solutions for getting the right products into the market. Carsten will elaborate further on these two investments in his presentation, and I would like to thank you from my side for your attention. Thank you very much.
Yeah, ladies and gentlemen, after you now have an overview of who we are and what business environment we are in, I would like to give you a little bit more insights about our strategic priorities going further. Klas mentioned it, Ralf mentioned it. We are a clear number one leader in the rubber compounding market in Europe, and all our priorities are set to protect and further strengthen the number one position in that market. This will be the enabler for the long-term success and will make us supply strong cash flow into the group on a continuous base. So the ambitions are set. But what are the details? What are the priorities? You recognize here on that slide the three pillars, what Klas has shown before, and the first and very strong focus we have is on organic growth.
The current business environment we are currently in makes it even more important that we are notified as industry leader. We need to be the first choice when it comes to innovative products, when it comes to world-class service and quality and cost-competitive solutions. Only then will we be able to defend our position and further strengthen our position in the future. Beside the established markets like automotive, building and construction, industrial applications, we will focus even more on the wire and cable, electrification, and infrastructure developments. Beside the organic growth ambitions, we also have a defined M&A agenda, and here we will focus also on the growth segments like wire and cable, electrification, infrastructure. But we are also not afraid of going into our traditional markets if we see geographical or intellectual property gaps.
Of course, additionally, we also look continuously into China and see if there are new opportunities coming up there. Besides the growth ambitions, organic and by M&A, we put a very, very strong focus on the operational excellence. For us, it is important to be best in class when it comes to purchasing, innovation, process and engineering, or sales and marketing. This is absolutely important to have the drivers in our hand to be able to deliver the best performance to cost ratio on a long term. We also will further focus our efforts in the R&D. And here, we have two key elements. One is we have the existing and proven solutions we would like to further improve and standardize between all our different sites. And the second part is that we want to work on innovations, develop new materials which are needed in the future.
It is for automotive changes. It is for sustainability changes. It is in the wire and cable market. We want to develop the products we push into the market. For that, we have recently established a central R&D department in one of our facilities in Italy. There we have, I would say, state-of-the-art equipment installed, analytical test equipment, rubber testing equipment, and very soon, we'll also have pilot plant possibilities. And that together with well-experienced staff in the research and development work in Italy. On top, we focus a lot on automation, on digitalization, data mining. We have recently started a couple of projects using artificial intelligence. And for that, we have established over the last two years, I would say, a team of young engineers in our office in Aachen, and they take exactly care of these projects here.
They drive process innovation, but they also support and implement the solutions at the sites. So it is very important that we provide also a certain service to our businesses as we cannot have the expert globally, worldwide, in all the facilities. Besides the operational excellence, we are working on projects. And I brought you now two projects here, showing you a little bit as a showcase of what we are working on. One is out of the area of process intelligence and engineering, and the other one is a good example out of our day-to-day R&D work. So the first project I would like to show you, and Klas mentioned that already, is a new rubber mixing concept which we call Mixing 5.0. What is the motivation or what was the motivation to develop this new concept? I mean, we want to grow our business.
And you have heard about the business environment we are in, which is flattish growth, highly competitive, fragmented, and so on. So if we want to grow in these businesses, we need to be the best-cost provider in that industry. And besides the raw material cost, what makes the majority of our product costing, we can work on the manufacturing or the production cost. That is. I would say that was the starting point of our project Mixing 5.0, where we put all our internal resources, engineers, people from process development. R&D people. Sales and marketing, because we also need to understand the market approach for these new products. We put them together with all our long-lasting and very good, I would say, providers of equipment in that industry. So the concept is ready, and we have a substantial investment in front of us here.
Besides the state-of-the-art equipment and automated processes, we will put also a lot of intelligence in there. So AI will also find its way into the new rubber mixing concept, Mixing 5.0. With this new concept, we strongly believe that we will outperform the industry standard by far. So when can you expect this? The concept is ready. The specification of that mixing line is almost done. And if we do not experience any delivery delays for equipment, etc., we expect to be with a startup operation in spring 2027. So this was the example of the Mixing 5.0. And besides that, as promised, I brought you another example out of the world of R&D. And here, we have developed a new product portfolio called HEX Green. It is a sustainable rubber compound. So what were the market drivers for this development? I mean, we have continuously strengthening EU regulations.
We have the, I would say, target to further reduce our greenhouse gas emissions. And of course, the entire industry is striving towards a circular economy. So the solution we put in place, we had a project together with a leading OEM in window and glazing manufacturing. We have our direct customer, a tier one for rubber profile extrusion in that project, and our R&D engineers. And there, we developed a sustainable rubber compound with a 28% sustainable material content, but still giving the same performance as virgin materials. And this is also very important to mention here. These rubber compounds still need to fulfill a technical specification, and they still have a performance specification, what is underlying the later use in the field. The technical approval has been achieved. So we get green lights on all the different specifications in that industry.
And the only small, I would say, challenge we have in front of us is a slight cost premium for these sustainable rubber compound solutions. Everybody in that industry wants a sustainable solution, but nobody really wants to pay an extra cost. This is a challenge we have, but we also have a solution in the back pocket, as Ralf mentioned before. We have installed and invested into a devulcanization line in one of our facilities in Czech Republic. There we will be able to recycle, devulcanize, and reuse rubber scraps from post-industrial waste or from post-consumer waste in the future as well, and put that into the sustainable compounds. By this, we take one level out of the supply chain, and we are very, very close to being ready for a cost-neutral offering into the market. So this is another good example of showing our high level of capability.
And the development is not only designed for the building and construction as we had in the showcase, but it will find its application in many other industries as well. Automotive, industrial applications are only a few to mention here. By this, I would like to close our session about rubber compounding in Europe and Asia, but not before I give you a quick summary on all that. Our strategy is well set to further strengthen our position as industry leader, and we will be recognized as an innovative and competent partner to our customers also in the future. The organic growth will be supported by a strong continuous improvement process as well as long-term partnerships. We have a defined M&A agenda in our growth segments, but also in our traditional markets. And we see sustainability as an opportunity and not as a threat.
With this, I would like to thank you for your attention and introduce the next speaker, which is Ken Bloom, President of Rubber Compounding Americas.
Good afternoon, everybody. Hi to everybody here and hello to everybody online. I'm excited to be here today to discuss rubber compounding North America. I recently rejoined the company, and I've been in the rubber compounding industry about 20 years. So this is what 20 years does. When you're in the rubber compounding industry, these are all you young guys. Be careful. As Magnus mentioned, prior to joining HEXPOL, I was CEO for Preferred Compounding and was acquired by HEXPOL in 2019. So glad to be back. HEXPOL is the market leader in compounding in North America with broad geographic reach, world-class plants, top technical talent, and a real history of strong price management, consistent margins, and strong cash flow.
A little talk about the profile of HEXPOL in North America. Again, we are the number one compounder in the North American region. We have 13 plants. 10 of those are in North America, strategically located near the key manufacturing hubs for rubber part manufacturing. We also have three facilities in Mexico, in Central Mexico, which, again, is the strongest area for rubber parts manufacturing in the Mexico region. As Klas mentioned earlier, we are local to our customers. Just really important that we're within a close service radius of our customers. We can manage their service needs quickly, provide technical support. And it's a key competitive advantage of being successful in the rubber compounding industry in North America. We service over 1,200 customers in the region across a very diverse set of markets. Our key segments are automotive, wiring, cable, and building products.
But we also service another 12 segments, none of which are more than about 8% of our overall volume. It's similar products to what they produce in Europe, and you'll see some of those in the showcase outside at the break. We have about 1,500 dedicated and talented employees in North America. Average experience, a little over eight years, so in combination, we have about 12,000 years of experience in the North American rubber market, which is a real competitive advantage in the region. As I mentioned, a very diverse customer base. If there's an engineered part in North America made of rubber, we most likely have a solution in our database to make that part and be able to supply it to our customers to fill their application. We have a broad portfolio of products, so 12,000 different products that we've produced, either historically or currently producing for customers.
These formulas, as Klas mentioned earlier, are very highly engineered. So we pick specific ingredients. We put them together in a very specific and controlled mixing process to get the particular specifications that that customer is looking for to work on their particular set of equipment. So again, very tailored to every customer's needs. This requires, again, a very experienced technical staff and very experienced operations folks in our plants, excellent systems to be able to respond quickly to customer needs, and a great supply chain management system to be able to respond to changes in the marketplace quickly and deliver solutions to our customers. All the products we make are delivered in one- to two-week lead time. So they're all made to order. Nothing is put in inventory, and again, that's done at a 98% on-time and complete service metric.
Again, critical to being successful in the rubber market in North America, but anywhere you're supplying rubber products. We have very local technical staff. Again, that local message is really important. Our people spend a lot of time in our customers' facilities providing technical support, and helping customers with their internal problems or needs. Again, another significant advantage in the marketplace. As we talk about the market, we deploy into the marketplace in a segmented strategy. So we have two segments, the automotive segment and our industrial segment. Again, we split the management of the business into these two groups, and then we split our resources that way. So we have a dedicated commercial and technical team that focuses on automotive. We have a dedicated commercial and technical team that focuses on industrial customers.
We found that these segments can be very, very different, different in their pricing strategies, different in their service strategy, how they need to be serviced, and even different in their technical support strategies. So we segment those industries that way, and we tailor those needs to the customers. Every customer's categories into one of these segments, we manage that with a respective team, technical and commercial leaders that help that particular customer. Again, we found that that approach allows us to get closer to the customer, understand their needs, be more responsive, and be more engaged with the customer to find them solutions and new products. This is a partial list of our blue-chip customer base, both in automotive and industrial. Every one of these customers listed here are market leaders in their particular area of products.
In the automotive market, we typically supply tier one, tier two, tier three. We don't have any direct contracts with the OEMs, which I believe is a positive. We're not obligated to any multi-year cost downs that are required in some of the OEM contracts. So by supplying tier one, tier two, tier three, we avoid that contractual obligation, but also can support all the different manufacturers through our tier ones, tier twos, and tier threes. These customers provide highly engineered products such as weather stripping, vibration dampening products, grommets and seals, and various hoses and belts for just about every vehicle produced in North America. It's a little different in the industrial segment. In the industrial segment, these are the OEMs. So these are the actual end users of the product that they manufacture.
And these customers apply products like high and low voltage insulation and transmission products, wiring, cable, electrical products, motion control products, and various construction products for many industrial applications and flooring products. As Ralf mentioned, some of these products are out front. We can talk about them during the break. Many of these customers are on multi-year supply agreements, either a supply agreement or a pricing agreement. About 50% of our customers are under some type of agreement. And this allows us to manage pricing adjustments in a very simple and effective manner as the market changes. HEXPOL is the leader in North America, but we have several growth opportunities that we'd like to discuss today that we're currently focusing on. It's still a very fragmented market in North America. We believe we continue to take wallet share with existing customers and support new customers entering the North American market.
We'll use our number one position in the market, our world-class resources, and our expansive geographic reach to be the supplier of choice everywhere we decide to service our customers. We believe that onshoring, that's new product coming into the U.S. or North American market from overseas, will continue as the current and future trade issues will drive local supply into North America. And we're seeing that increase now with some of the tariff situations. We think supply chains will continue to evolve, and this will require suppliers who are not only local but dependable, and that can navigate through the supply chain challenges that our customers are seeing. From an electrification standpoint, whether that's for automotive, infrastructure and supply, or data centers, is a growing area for us. We will continue to drive our wire and cable segment in our business.
This area represents about 12% of our business today, automotive being the biggest in the 40s, wire and cable being second. But it's our fastest growing segment. We see increased opportunities as our customers are now working aggressively to figure out how to supply the growing needs in the wire and cable market. Many of these customers are vertically integrated. Let me go back. I think I'm still on this one. Sorry about that. Many of these customers are vertically integrated today. So we work very closely with them to support their outsource needs. Some of this comes in many forms: emergency mixing, long-term capacity needs, or permanent outsource due to technical issues that they can't solve in their own factories, and they come to us for help. And finally, we're seeing a current trend to what we call captive conversion. I know there was a question about that earlier.
We'll talk a little more about that in a minute in detail. But these are vertically integrated manufacturers that all of a sudden make a decision to no longer mix product for themselves in-house and focus on their end product that they produce for the market. We're very well positioned to do that for our customers, to support these initiatives. We have strong experience. We're typically supplying them product today as either a backup source or as. Capacity help. So we understand their needs. We understand the products. We understand their service needs, and it's very easy for us to take that business on in the future. So currently, we see the automotive market as fairly flat, but we see it improving over the next 12 to 18 months. At least the forecasts show that, and customers are signaling that.
We continue to see growth in e-mobility, but in the US market or North American market, it has slowed down. The incentives that the government was putting on electric vehicles that went away at the end of September have a little bit of a negative effect on e-mobility. But we're seeing that turn into increased requirements for ICE and hybrid vehicles. So we're seeing the demand for those, and some of those models that were supposed to go out of production are continuing for years longer now as some of the. Electric vehicles have slowed down. We think this will continue, especially with the low gasoline prices we see today and we forecast for the future. So we think the American market will still grow in e-mobility, but at a little slower pace with more focus on maybe the hybrids for many, many reasons.
As I mentioned, we're seeing new opportunities as trade issues are driving. Changes in the supply chain. And there's no other customer mixer in North America that can supply on either side of the border. Whether you need help in Mexico or the US, and many of our customers need help in both markets, we're the only custom mixer that can do that in North America. The electrical wire and cable segments see rapid growth to support the infrastructure that's being developed and to help on the data center buildouts. These segments are probably, again, 12% of our business, but it's predicted to grow 10%-15% per year for the next five years. So we see that as a nice growth opportunity to participate in.
I was at a large customer last week, and they're seeing over 50% year-over-year growth, investing aggressively, building new plants again to support the same market as the AI race heats up. They're all reacting to that. We support a wide portfolio of products in this area: high and low voltage insulation, transmission products for the wire and cable markets. This market's a little bit different than others in that a lot of these customers are vertically integrated. So we work closely with them to figure out what we can do for them, where we can help them on capacity needs, why they're trying to catch up with the ability to service. In the building and construction market, we see this improving too, probably a little into next year. There's still somewhere between four and five million home shortage in North America.
So there's still a huge need for housing in North America. And as the interest rates continue to drop over next year, we see that picking up and helping us in not only new builds, but in the remodeling and repair markets as well. One common theme across all these markets and one thing we're really working on hard in North America right now to be successful, we need to respond really quickly in the marketplace. Customers' needs are changing daily, and speed is something we're working on. Everything we do, whether it's development, service, ability to react to customer demand, speed is everything we're working on in North America. My experience, and I've done this 20 years in the market, is that the first one to provide the customer with a solution usually wins the deal and usually had a little bit of a premium over its competitors.
If you're the last one in the door, all you have is price. So we're working on speed to really be the first one to service our customers' needs. As we look to 2030, we're going to continue to drive organic growth through customer focus and responsiveness. We'll engage in multiple levels in our customer organization to understand their needs now and for the future to help them be successful. This will improve our share shift efforts and help us win new product capture. We'll work closely with our wire and cable customers as they navigate the ever-changing electrification and data center markets. Our customers are reacting daily to these changes in demand that they're seeing from the major drivers of data centers, which everybody knows are the big 10, right? The Metas and the Googles, etc. We want to help them any way we can, and we'll help them.
We'll partner with them, and we'll do a hybrid approach where they make some things, we make some things. We're very flexible in how we'll work with these customers. We'll partner with customers on what we call captive conversion opportunities. We'll focus on getting those done with laser speed because it's really, really important, and we'll talk more about that shortly on the next slide. As Magnus mentioned, we're going to continue to look at M&A opportunities in North America. We'll focus on M&A that expands our technology, our manufacturing capabilities, or gives us entry into a new market we don't participate in today, and we'll react quickly when these opportunities present themselves. We're focused on growth.
That's really, really the key for North America to continue to grow, and we'll continue our commitment to operational excellence and, of course, continue to focus on sustainability, not just internally in our plants, but also working externally with our customers as they're trying to navigate that area as well. We're the leader in North America. We'll continue to utilize our technical and operational excellence, cost competitiveness, and geographic reach to be the supplier of choice in all the markets that we currently service. So let's talk a little more about captive conversion. As you can see, it's a large opportunity. About 60% of the market is captive in some way, about $3.5 billion in size. These customers in this world of captive conversion tend to flex their outside compound based on their internal capacity utilization.
So when the market's slow, like now, the economy is a little soft, they bring that material in to utilize their internal capacity and fill up their machines. And then as the market picks up, they outsource that to their partners like ourselves. We want to make sure we're aligned with those customers, approved on all their products. So as the market starts to turn and they run into trouble, we're the most logical choice to take over those needs. And that can come in a lot of different ways. So there's overflow capacity, number one. That's just helping customers when they fill up their machine and they need that incremental pound of rubber, but they don't have the assets internally to do it. Then there's a complete outsource of their mixing assets. That's where they decide, "It's not core to us anymore to mix.
We want to focus on our end product. We're not going to mix anymore. We'd like you to do it for us." And then there's a hybrid approach where they mix some things in-house. We mix some things for them, usually things they don't like to mix, things that are too difficult for them that they need our expertise on. The key drivers for this in the market are really what's going on in America right now: labor shortages, lack of skilled labor. Supply chain logistics is a huge part. Customers have moved their manufacturing operations to other more effective areas like Mexico. And now their plant that was mixing rubber is no longer logistically the right location to supply rubber. And then they have lack of skilled talent. There's not a lot of rubber chemists coming out of U.S.
colleges today, so they depend on us for that technical help. And then, of course, the aging asset issue. As they get to a decision where they got to invest $10 million-$20 million in new mixing assets, they have to make the decision on, "Do I want to do that, or do I want to invest in the product that I actually sell out the door every day?" So we're helping them through that. We believe customers are getting full right now capacity-wise, and we'll start seeing more outsourcing next year as the economy starts to pick up. And we're currently working with two very large vertically integrated manufacturers right now on their outsourcing volume. The key things around, they both have Mexico and U.S. needs.
So again, we're going to supply them product in Mexico, and we're going to be able to supply them product here in the U.S., and they're going to shut down their current operation, again, due to the same issues: lack of labor, lack of skilled talent. Their assets are getting old. In fact, some of their assets they've had to shut down. Excuse me, due to mechanical problems. So we're excited about that. Again, we're the only manufacturer in North America that can support both sides of the border, and that's a real competitive advantage for us. To do this, we have to have capacity, which we do. We have to have the technical know-how, which we do. The geographic location being close, we do. And they want supply redundancy, and that's really important.
We have multiple plants in the U.S., and we have multiple plants in Mexico that can support our customers. The key to winning these opportunities: be competitive, right? You got to have your cost in line. You have to be fast. They want it done quickly. We want to get speed in technical approvals, quality approvals. We have to get their customers to buy in, get a contract in place quickly, and finally, make sure that the customer actually disposes of those assets after we make the transition so they can't go backwards in the future. We find the longer these projects drag out, the success rate falls pretty quickly. So we got to get them done quickly and under the tent. Let's talk about data centers and the whole electrification in the U.S. We're seeing this as a huge growth opportunity for our wire and cable electrical segment.
It's something we're focusing on very intently. In fact, I was with customers last week, and we're spending a lot of time trying to understand their needs. The US data center market's expected to grow from like 25 GW of demand to over 80 GW. And just to kind of put that in perspective, one gigawatt can power like 750,000 to 1 million homes. So it's a huge requirement, and the infrastructure today is just not there to support it. And most of our customers in this area are heavily engaged in that build-out or that investment. It's been 19 new data centers started in 2024. So we predict there's about 50 on the books to get built. And they're putting them in more remote locations where the demand on the grid's not so heavy, but you still have to get power there, right?
So a lot of our customers try to solve that problem from the power plant. And we're agnostic to where the power is coming from: wind, solar, nuclear. Our customers work on the transmission lines to get that power from that plant to the actual location. So that's where our products come into play. We have seen data suggesting that capital spending, procurement, and installation of mechanical and electrical systems will exceed about $250 billion by 2030. And that's per a McKinsey report. You guys can look that up as well. Each data center, just interesting fact, uses over 300 km of wire. And it uses about 3 km of hose. So these data centers generate a lot of heat, so you got to cool them. So there's lots of hoses and cooling systems and HVAC systems that use our products to keep those data centers cool.
And then there's other things like sealing and vibration control to make sure that those data centers are isolated and can perform 24/7. So again, this rapidly increasing demand has strained supply chains. Everybody's trying to catch up and be the first one to be able to get this done. So we're working closely with our customers, helping them to let them define their requirements, make sure we're aligned with those. We have the technical people aligned with them as well to help support them. And again, customers have told us about an overall 10%-15% per year growth for the next five years. So we're excited about that opportunity and to participate in that. So in conclusion, we're well positioned to continue to be a leading manufacturer of rubber compounds in North America. There's nobody even close to what we can do in North America from a capability standpoint.
We do have a mature automotive market, moving electrification, but a little bit slower pace. But that, again, has increased the ICE and hybrid requirements. So again, we see that market as mature and flat, but growing in the future. We see a strong infrastructure growth, as we talked about, and wire electrical cable, not only from the supply side, but also at the data centers themselves. The energy market remains strong. We're going to need. The energy complex is going to need to generate a lot of energy resources for this electrical demand. So we see that as continuing. We see improving housing trends the next 12 to 18 months. So as the interest rates continue to come down, we see the building and construction market improving, which helps not only new builds, but also on the remodeling and repair side.
We're well positioned to take advantage of these current trends through our technical resources, our geographical presence, and again, our world-class facilities. And finally, our focus on driving the organization to be very customer-centric. Speed in everything we do in the business just makes it better. And then driving profitable growth and just generating a lot of free cash flow for Peter to go buy a bunch of other companies. So that's our goal. So thanks, everybody. Looking forward to talking to you at the coffee break. Appreciate it.
Thank you, Ken. So this concludes the first part of this CMD. There are now, for those of you who are in the room, there will be refreshments outside. And I will also encourage you to have a look at these exhibitions, both on this floor and on the upper floor. And for those of you who are here online, we will start again in 25 minutes. So see you soon. So, welcome back, everyone. We're now going to do a deep dive into the two remaining business segments: thermoplastic compounding and engineered products, both headed by Jan Wikström. So, you will start with presenting thermoplastic compounding, then we will have a fireside chat, and then you move on to engineered products. And then we finalize the presentations with Peter Rosén, and then followed by the bigger Q&A. Jan, please welcome.
Thank you, Róna. I'm excited to be here this afternoon to talk more about our new business area, thermoplastic compounding. It's a fairly new business area that we have formed this year by combining our TPE and thermoplastic companies into one business unit. The reason for doing that is that we believe that will accelerate and drive our growth.
We have a lot of similar or identical customers. We can increase our cross-selling and drive the organic growth. I will talk about the growth opportunities and the way we see our journey going forward, trying to do the same journey as HEXPOL has done in rubber compounding. But I think it's also important to emphasize that this today is not the start of this journey. We have already begun. And in the last three years, we have added four acquisitions with six manufacturing sites into this business area. I will also describe our organization and the way we are organized, both for organic growth, but maybe more importantly, for how we can integrate companies as we accelerate the M&A story. Magnus has already talked about the M&A strategy, but I will also talk more about that going forward. So, today we are 14 units globally.
We have strong footprints, strong positions in Europe and North America. We are recognized for recycling leadership, technical expertise, and being close to our customers. We serve around 2,500 customers, and we have a broad portfolio of products in the automotive and consumer space. We have identified growth areas in medical and electrical market segments, where we believe our expertise in customer formulations will serve us well. We believe the total market, around $260 billion on TPE and TPE, gives us a lot of growth opportunities going forward. So, what do we do? Klas showed you earlier how we formulate custom compounds using polymers, additives, colors, and reinforcements. The way it was described to me many years ago when I started by an older colleague is that we are a gourmet ice cream shop. We don't deal in plain vanilla ice cream.
We use plain vanilla ice cream, and we custom formulate the ice cream that the customer wants, creating thousands of different flavors. Automotive is by far the biggest market segment for us. Here, we deliver both interior and exterior parts. A large portion of what we deliver in automotive is recycled. I think most of you come in contact with these types of products in your daily life, as our products are used in many different market segments. We deliver a lot of both TPE and TPE into household and furniture, where we can combine the rigid properties of the thermoplastics with the soft TPE materials. One area which we believe will be growing quickly is medical, and that requires very high requirements on the products that we make. It needs to be pure and clean raw materials.
And the same goes for food and beverage and child and care products, where products that are in contact with your skin, with patients, or food and beverages. Looking at our market characteristics and the drivers. As I mentioned, it's a big, large fragmented market, around $260 billion in total for thermoplastics and TPE. There are many small and medium-sized compounders serving the local markets, and we believe there is a large potential for consolidation in the industry. Our ambition is to grow both organically, but maybe more importantly through M&A, in order to get a more complete product portfolio that we can offer to our customers. We believe cross-selling is a very large opportunity for us going forward. We have a portfolio of TPE products. But now we can also bring that to all our customers and do a lot of cross-selling and offer a much broader portfolio.
Instead of one salesperson showing up on Monday selling TPE, someone else showing up on Tuesday selling polyamides, and a third one coming on Wednesday selling propylene, we will have an integrated organization selling the whole broad portfolio that we offer. With that said, we have some strengths in Europe. We have other strengths in North America. So, there's also a lot of opportunity for us to consolidate the market and having a more broad portfolio, a similar portfolio in Europe as we have in North America and vice versa. There are a lot of mega trends working in our favor, and the growing and aging population is a very strong mega trend working for us. We see that the growing population and the growing middle class, they have an increasing demand for electronics, appliances, even autos in some countries around the world.
But it's also a strong driver for the demand for healthcare and medical treatments and medical appliances, where we see a big growth opportunity. We are today supplying products into medical treatments, the consumables like medical tubing and drip chambers, etc. But we have not really explored yet the medical devices, where we see a big opportunity to grow as well. Another trend is sustainability, both pushed by customers and regulation. I think more driven by customers at the moment as they are looking to increase the minimum level of recycled material in their products. And we also see sustainability driving the need for new types of materials to replace other materials, such as metals, or changing the polymer in the products. We have a new directive here in Europe, the European End-of-Life Directive for Automotive, where cars need to have a certain level of recycled content.
They need to be designed for recyclability and recycling at the end of their life. And that's also a big driver in the changing types of polymers used in cars. So, electrification as well, not only in autos, but as we heard before, also the electrical grids needing upgrades that will also drive the need for different types of solutions with cables, connectors, electrical boxes, etc. But again, automotive electrification is also a big driver as cars are becoming quieter. There's no combustion engine doing a lot of noise. So, you will hear all kinds of noise and squeaks from the interior. That's also a big driver in changing the types of material used in cars. And it's been a big driver for us. Automotive markets may be flat at the moment, but we are still seeing a growth driven by this demand.
If we then look at the attractive market segments, I think you have seen this picture before, where we illustrate it as a pyramid, where you have commodity polymers at the bottom, which is both in volume and revenue, the largest part. You have engineered polymers, including the TPE, which is also a very attractive and large segment in terms of volume and revenue. At the top of the pyramid, you have the high-performance polymers, which in volume is not that large, but in revenue, it's quite large because of the high prices on those types of products. Today, we have a presence in engineered polymers and certain high-end niches of the commodity space. Our plan going forward is trying to move up in the pyramid, where we can find better margins and stronger growth. But we are not at all disqualifying certain market segments in the commodity polymers.
We believe there are still pockets of strong growth and profitability at the base of the pyramid. We have some examples already today in our group, companies which could be considered a commodity polymer, but they have some of the best margins in our group. Looking at our companies. So, we will find some pockets in the commodity polymers, focus on engineered polymers, and also at the base of the high-performance polymers. That's our plan going forward. We believe this addressable market is around $75 billion, looking at it from our perspective, where we believe we can play. The growth at the lower end of this pyramid is around the same level as GDP. But as you move up in the pyramid, at the top of the pyramid, it's around twice the GDP growth rates.
So, we believe, because of the size of the market, there's plenty of opportunity for us to grow. But we have to evaluate and pinpoint which market segments that we are interested in. We did a study earlier this year to try and identify which growth opportunities that we could work with. Automotive is a big, big part of the total market, and it's a big part of our business. It's fairly flat at the moment, but we believe globally that the growth will come back. But as I mentioned before, we still see growth in these markets, especially in Europe, as the sustainability demand is driving new types of materials, increased share of recycled materials. Today, post-industrial is the predominant material that's used in recycling, but there is also a lot of work looking at the post-consumer recycled.
We believe we are well positioned with our recycling capabilities, both in North America and Europe here, in order to grow. There is also a shift in electric vehicles towards more heat-resistant materials. That's also something that's working in our favor, besides what I mentioned before, that the interiors require new materials to reduce the NVH inside the car. But you also have battery trays, cooling lines, etc. in electric vehicles that's driving demand for our type of products. The second market segment that we identified is electrical and electronics. It's also something that's driven by the changing demographics, the growing middle class, the growing population, but also the renewals of electrical grids. Here, we see strong growth in electrical appliances in certain markets around the world. You also have computers. You heard about data centers. Some of the racks in the data centers are also made with plastics.
But we believe there's a big market for housings in grid applications, in connectors and appliances that we could grow with. The third one that we identified with very strong growth is medical, also again driven by the aging population. We deliver a lot of consumables today in TPE: medical tubes, catheters, drip chambers, etc. There's also a trend of TPE replacing PVC, something that we are capturing and benefiting from. But we have also looked into medical devices, precision parts, as well as housing and medical devices, and hospital beds and hospital furniture. As a side note for our engineered products business, where we produce wheels, hospital beds is one of the biggest markets for caster wheels that we deliver to today.
So, it's a market that we are somewhat familiar with, but we are digging deeper into this to find exactly where we can grow at a higher pace, both organically and through M&A. I think the organic growth in automotive will be a given for us. But in medical and E&E, we may look more towards acquisitions because there's a very long cycle time in developing new products and getting them approved and so on. So, we will take a quicker leap by doing M&A in those areas. Our strategic priorities going forward, similar to what you have heard from our colleagues with the organic growth, M&A agenda, and operational excellence. We believe we have an organization that we have launched here in August this year for thermoplastic compounding that will give us much stronger tools to grow organically.
We have set up the organization in sales to sell all our products. Cross-selling is a big opportunity for us. And I think it will be fairly quick that we are bringing our complete product portfolio to our customers, to our existing customers. We're also working very hard on sharing best practices and sharing the information between the organization and developing new products that we can launch to all our customers worldwide. We believe, again, working in our core business, there's lots of opportunity, but we're also trying to expand into adjacent market segments to bring our know-how and our products into new market segments.
And R&D, I think Klas mentioned that we will put more effort into or more emphasis on the R in R&D, not only work with customers on developing new products, but also do some research on our own to bring new products and give them to our customers before, anticipating their needs before they know that they need the product. On the M&A side, you heard from Magnus that we are trying to build a broader product portfolio. We have a pretty broad portfolio today, but there are some white spots. For instance, Magnus mentioned we are very strong in TPE in Europe, but in the US, we are not as strong. So, we want to, of course, have the same TPE market presence and strength in North America as we have in Europe. So, there's a lot to be done in terms of M&A.
We have a similar situation with other polymers, but maybe we are stronger in North America than we are in Europe. And then we are also exploring possibilities in Asia, focusing on India, China, and Southeast Asia. We have one TPE facility in China today, very small, but we will try and use that as a springboard to try and expand our business in Asia organically, but maybe more importantly through M&A. I also mentioned before medical E&E. It's a way of us to take quicker steps to become bigger in those markets than trying to develop new products, offering them to customers, doing all the testing, validation that could take, in some cases, several years before you get approvals. So, M&A will be very important in getting into those market segments as well.
And again, tying back to the pyramid, we want to go as high up in the pyramid as we can in order to have good margins and good profitability, but also finding the pockets where we have really good growth and profitability at the base. Operational excellence, also something that we are working very hard to improve and get that into our day-to-day work. We are working with continuous improvements. We have started some groups within thermoplastics to share best experience. We're working on the supply chain, how we can see synergies on the supply chain. It's not so easy on recycled material because that's a local business where you have to have a lot of personal connections in order to get the materials that you need.
But we are also working together with our rubber colleagues on the TPE purchasing, where we have some similar commodities in oils and some of the rubber raw materials. We are looking at automation and digitalization, similar to what rubber compounding is. And Klas Dahlberg showed you the Mixing 5.0. We are not working on a totally new technology, but we are looking at how can we do data collection, how can we use AI tools to improve the process, but also how can that be used to develop new products based on all the knowledge that we have on our existing products, existing manufacturing. When we get a request from a customer, can we use AI to quickly come up with a proposal that we then can fine-tune? So, there's lots of opportunities for us on operational excellence going forward. But we are a new organization.
We have only been since May, but we have already a lot of examples where we are working together. Also, transferring production from Europe to the US is one example where we have an automotive customer that has been asking for local support, local production in the US instead of importing. It's something that we've been working on for a while now and will probably start up during the second half of next year. At the same time, we are quite strong in roto-molding products in North America, but we don't have that in Europe. So, we are looking at and we are investing in equipment in Europe to start roto-molding production in Europe during next year.
And the example where we have come the furthest is probably within TPE, where we acquired a company a little over a year ago, and we have transferred a lot of products from Europe to North America on the TPE side. So, there's lots of things going on. It's a new organization, but there's a lot of positive energy. People are looking to each other to see what we can do, what we can learn from each other, and how to improve the business and grow a little bit quicker than we have in the past. Growth strategy, it could be described as we have different strategies to grow. The first one being commercial expansion, which is really expanding our current core business, gaining market share. Selling more to our existing customers, finding maybe new customers in our existing regions and markets. The second one being regional expansion.
And here we have a lot of opportunities, both in North America and Europe, where we can bring our products into new regions. For instance, North America, we are strong in Northeast and US, but we are a little bit weaker in Southern US and Mexico. Trying to grow business in those regions is high up on our agenda. And the third one would be portfolio expansion, bringing new products to the market and developing new products through our R&D resources. Bringing new innovation. I think we have very, very, very skilled people in our organization developing lots of new products, and we can bring them to both new customers and new regions. But this is part of our day-to-day work. But on top of this, we also have the M&A, which can really accelerate all these three growth strategies.
I mean, in commercial expansion, we can acquire a competitor to consolidate the market, to gain market share. Regional expansion, we can buy companies in those regions where we don't have a strong presence today, like Mexico, Southern US, Southern Europe. And portfolio expansion is buying a company that brings new products to us that will complement our existing product portfolio and broadening that. So, there's, as we see it, a lot of opportunities, both organically and through M&A, to grow this business. Our organization, we are, as I mentioned, a new organization, but we have put an organization in place that will benefit us today by increasing the cooperation within the group. Cross-selling is the number one focus from us. We have focused on three areas to begin with. It's sales, purchasing, R&D.
These are, as we see it, business-critical areas where we can quickly e xtract synergies from our companies. Cross-selling, I mentioned number one, but we are also on the purchasing side, looking at how can we leverage our size and also being part of the HEXPOL group in order to get better support, better products, and hopefully more competitive pricing from our suppliers. R&D, right now, we're looking at what resources do we have within the group in terms of people and in terms of equipment in the different laboratories. How can we use them in the best possible way to strengthen and benefit the whole group? Second part of the organization that we have been looking at is our branding. Today, we have many different brands, different legacy brands, but we have decided that we are moving towards the HEXPOL brand also for thermoplastics.
HEXPOL is already well known in the rubber industry as a very strong brand, and we want to build the same strength in thermoplastics where we can. Develop the HEXPOL brand as a thermoplastic supplier. It will take some time. Maybe it will take a year or two before we are within one HEXPOL brand, but that's our clear goal going forward. Thirdly, but not last, we're also reviewing our processes and the systems that we're using, trying to streamline that so it will simplify our day-to-day business. It will simplify sharing information, analyzing the information, and not the least, when we acquire companies, it will make the integration of the new companies a little bit easier. What we looked at earlier this year. Just a little bit more details about the market study that we did, how we identified growth areas and growth opportunities.
We found a lot of opportunities that were then prioritized depending on our strengths and weaknesses. Many of them are within our core business, expanding the offer to our existing customers, maybe moving a little bit outside of our existing customer, but bringing the same type of products to them. We're also looking at how we can move into adjacent areas of our core business where we have a good product portfolio that could help us grow in other areas of the business. Thirdly, we have the new potential or the future business that maybe more ties into the M&A agenda to take a quicker or a bigger step into those new markets. To finalize and summarize our thermoplastics market, we believe we have strong positions today in both North America and in Europe. We have a global footprint.
We have operations in Asia, but there's still more to do in order to both get a more complete product portfolio and get a better geographic reach. That will be helped with the M&A agenda to try and consolidate the fragmented market, buying competitors in our core business, but maybe more importantly, buying companies that complement us in terms of regions or product ranges, market segments, etc. As I mentioned, the new organization, we kept in mind our future needs, not only the needs today on the strong coordination of our sales, purchasing, and R&D, but also kept in mind how can we grow quicker through M&A and still quickly and easily integrate them into our existing organization as we grow. So, with that, I'd like to invite Rodney back on stage.
Thank you, Jan. When it comes to the other specifically, you talk a lot about recycling. And I'm a bit curious, how does that affect both pricing for customers as well as your production cost? Because I can assume that it's some volatility built in there.
Yes. And if you look at it historically, recycled had always been a little bit cheaper than virgin material, but that has changed over time. And at the same time, virgin material is much more volatile than recycled material. So, it changes over time, but I would say we don't see a significant difference in margins between virgin and recycled materials.
And then you're also talking about moving production capacity to the U.S. Is that driven by the new situation on tariffs, or is it due to operational excellence?
It's driven by customer demand, and they want us to serve them locally in each market that we work with them. The tariff situation has really not changed that, but it has forced us to speed up the process a little bit, both from the customer side and from our side.
So, when do you expect to start moving?
We will start shipping from the U.S. to the U.S.-based customers at the second half of next year is the plan. So, within a year. Yes.
You talk a lot about this M&A agenda. And I mean, how will you be able to facilitate this speed up in the agenda to maximize the value creation for shareholders and not just add another logo, so to say?
I think we are well prepared and we know what to do. We also have the experience from the rubber compounding side, the journey that they have done. But again, our organization, we are geared for growth. We are trying to coordinate certain functions that we believe are critical for the business, such as sales, purchasing, and R&D. So, I think we are, together with the decentralized structure, I think we are very well organized and ready for the growth.
You talk a little bit about Asia, and it seems like you have big growth opportunities there. So, how can you expose yourself in the best possible way to that growth?
Looking at the HEXPOL growth, we are already in Asia. For the thermoplastic group, for us, it's important to identify which market segments we want to be in. We cannot be in every market segment, and we want to select the ones where we have good growth and good margins. I'm confident that you can make money in Asia, and that's without question. We have examples of that within the HEXPOL Group in our wheels business. China is our most profitable market and fastest growing. So, we just have to find those market segments.
Yeah. Let's come back to that in a while. I mean, within thermoplastics, we have discussed that before also that the margins are a bit lower. So, can you just guide us through what is the margin structure if you look at the pyramid, top level versus commodity? And at the end of the strategic period, how do you think your margin situation in your business segments will be?
I think in general, if you compare thermoplastics with rubber, yes, the margins may be a little bit lower, but it's not across the board. You can find market segments where you have really good margins even in commodity space. Again, we have one company within our group in the commodity space that's really the one with the highest margins. So, it's not so easy to say low margins at the bottom, high margins at the top. You can find really good growth and margins in every segment. And the key for us is to understand and find those segments. And I'm confident that at the end of this period in 2030, we will contribute in a positive way to the group.
But you don't want to give a margin figure for this.
No, we don't give an outlook on that.
So, where do you see the best opportunities to grow within your segment?
I think the best opportunities for us is Europe and North America, where we are present. We have quite a good presence, but we are not complete in Europe, and we are not complete in North America. So, there's lots of work left to be done in those markets.
And then we are also exploring possibilities in India, China, and Southeast Asia on top of that. But I think our main focus would be Europe, North America for now. Because one question that comes to mind is that, I mean, your revenues are around $500 million. We will speak a little bit about our global organization and the footprint. I think our organization is probably the reason, the single biggest reason why we've been so successful in growing and improving our margins over time. We recently made some organizational changes as well. Peter Lee has been appointed president for HEXPOL Wheels. Peter has been with the company almost 20 years. He's been responsible for our China business, bringing that up from basically zero to being the fastest growing and the most profitable part of our wheel business.
On the gaskets and seals side, Erik Unnersjö has been appointed president for that also earlier this year. Erik has also almost been 20 years with the company and has a background in sales, both for gasket seals and wheels, and assumed his position just before the summer. So, we believe we have an extremely strong team in engineered products that will continue to grow the business. We have also seen over the years an accelerating innovation pace, partly driven by customers requesting new types of products and sustainability. But I would say it's mostly driven by ourselves that we have worked very hard to diversify this business and developing new products that we bring to new customers in order to grow.
As I mentioned, we have two product areas within the business area: gaskets, which specializes in the manufacturing of gaskets for plate heat exchangers, and extruded seals in advanced polymer materials. Here, we are the leading producer of gaskets for plate heat exchangers worldwide. We have strong positions in Europe and Asia and a growing business in North America. On the wheel side, where we offer a complete range of wheels for forklifts and material handling, here we are one of the leading suppliers globally, but we are the only one with global production capabilities on polyurethane wheels. We have seven manufacturing sites around the world: one in the US, two in Europe, and four in Asia. So, we're quite heavy in Asia. I will explain a little bit about that because we produce for our local markets.
So, what we produce in the US, we usually sell in the US. What we produce in Europe, we sell in Europe. What we produce in Asia, we sell in Asia, with one exception, and that is our two manufacturing sites in Sri Lanka where we produce rubber wheels and gaskets. And those are production sites that deliver to the worldwide market. So, everything we produce there is for export. We are about 1,500 employees. A majority of those are in Sri Lanka in the two facilities there. We serve close to 900 customers worldwide with more than 8,000 individual part numbers. And looking at our market segments, if you would look at the same picture 12-15 years ago, it would have been forklifts and plate heat exchangers. So, we have worked. And we have, that's been our number one goal, is to diversify our business.
And we have been quite successful over the years, especially on the wheel side, but we still have more work on the gasket and seal side in order to diversify. Forklifts, as I said, it's sort of the bread and butter of our business. It's the main part of our business where we supply to forklifts OEM. That's always been our main business. But we have been able to grow the aftermarket business. So, in forklifts, it's not only OEM customers. It's lots of dealers and distributors in the aftermarket. On the other side, you have the gasket and seal business where our main customers are the OEM producers of heat exchangers. On the seals side, we deliver a lot of seals to general industry and the building and construction up in the Nordic region. So, we have a lot of potential to grow that also in Europe.
But what we are especially happy and I would say proud of is the way we have diversified our wheels business from almost 100% forklift OEM into serving many, many different types of industries. And looking at the sum of them that has been growing fast over the last five, six years, it's intralogistics driven by both e-commerce and distribution in supermarkets and in some emerging markets. That's been a really big driver. Different types of industrial conveyor systems, such as automotive assembly plants, has also been a growth area for us, predominantly in Asia, together with airport conveyor systems for baggage handling. But we also have some smaller market segments that are also showing quite positive development and potential to grow.
We are delivering wheels for elevators, escalators, some specialty wheels for railway applications, and lately also getting into the defense industry with components for undercarriage systems for tracked vehicles. So, we believe we have a much more healthy market spread or customer base today than we did 10 to 15 years ago. So, what do we supply? On the wheel side, as I said, we have a complete range of wheels for forklifts and material handling. Our biggest product range is polyurethane wheels, the ones you see in the middle there. We are working with all the major OEMs worldwide, but also, as I said before, we have a growing aftermarket business in replacement and spare parts. At the bottom, you see some examples of caster wheels that we produce in both plastics and rubber.
We are, if not the largest, we are one of the largest producers of rubber wheels for shopping trolleys, for instance. So, I think many of you will be using our wheels almost on a daily basis when you go to the supermarket. At the top, you see some of our rubber products that we do a lot of different types of products. Solid tires is probably the largest product range in the rubber, but we have also developed a range of press-on rubber tires predominantly for the US market. And we're also developing some off-the-road application tires. Gaskets and seals, it's not so easy to see on this picture, but if you go upstairs, you can see in the exhibition some examples of gaskets that are used in plate heat exchangers. And here we are the leading one globally.
We have production in Europe and Asia, and we are also shipping into North America through a distribution center. So, we believe we have very strong positions in both gaskets and seals as well as wheels on a global scale. These are niche markets, but we have very strong positions in those niche markets. Looking at the market characteristics and the way we see it developing, there has been healthy growth in many years. We have seen growth rates in the industry of around 5% year-over-year for a very long time. These trends behind this, on the wheels side, it's e-commerce, but we have also seen emerging markets as a big driver, both gaskets and seals and wheels. Sustainable solutions is a big driver, especially in gaskets, but also the demographic change, especially in some of the emerging markets with people living longer, growing older.
You have a growing middle class, and they want all the comforts that we have in the West as well. We believe that this growth will continue in the foreseeable future. Wheels side, it's a lot driven by integrated supply chain where our wheels are used on electric warehouse trucks in indoor settings, both in distribution and industrial settings. We have seen strong demand both from distribution as well as manufacturing industries. Distribution, we have discovered over the years, it's very resilient towards the economic cycles. People want food and clothes regardless of the state of the economy, and you need the same number of forklifts to distribute the goods to the shops. That's also something that we have seen as a stabilizer where if you compare it to some industrial trucks, counterbalance trucks, they have a much more volatile market relying only on trade and industry.
We believe, again, aftermarket, we have very strong positions in Europe. We can do a lot more in North America and Asia. Those markets are a lot more fragmented in the aftermarket. We have some focused activities on growing those aftermarkets in Asia and the U.S. rubber wheels, that's a big part of our rubber business. Here we see strong growth both from retail, but maybe more importantly also from healthcare with hospital beds. Many of the medical devices, when you go to a doctor or a hospital, you see they are also placed on wheels. I remember when my daughter was born, when we moved her out from the room, she was lying in a small, like a box, but it was on wheels. I told my wife, "These are our wheels." She was not as impressed as I was.
Diversification has been very high on the agenda for our wheels business, and I think we have been very successful in growing and diversifying, but we will continue. We see some more new segments that are starting to grow in terms of intralogistics. We have been successful. Now we are seeing AGV is a growing market, especially in Asia. There's many, many producers of AGVs popping up all the time, and we are working with many of them in developing tailor-made solutions for their AGV solutions. Off-the-road applications, I mentioned before, we are developing some range of both tires and track pads for building and construction equipment. Track pads is a very big business in the US and Europe that we want to grow and take a bigger share of.
If you see all the roadworks, the milling machines where they mill the pavement, they are running on tracks, and each track has a polyurethane or a rubber track pad bolted on in order to not rip up the roads that they are working on. So, that's a very big market that we see a lot of potential in growing. Defense, we have started working with one or two defense customers lately in developing also products for those types of vehicles that we also believe that there will be further growth in the coming years, and it looks like it will be, unfortunately, a very stable business going forward. On the gasket and seals side, we have seen sustainability and energy savings being a big driver, especially since the war in Ukraine when energy prices shot through the roof.
There's been a lot of investments in energy savings and efficiency improvements that have been driving the demand for our type of products. But if you look at the global scale, there's also in many emerging markets, there's a need for more cooling and heating in buildings. The population, the growing middle class, they want more processed food and beverages. That's also a big market for these types of products. District heating and other quite strong growth as well. So, we believe that globally there will be a very, very strong demand for heat exchangers going forward. We have a very wide portfolio of different materials that we use in our gaskets and seals. And I think that's something that really sets us apart from the competition.
If you look at our competitors in gaskets and seals, they usually don't have in-house compounding, whereas we, being part of the HEXPOL Group, we develop and we manufacture the materials ourselves. So, we believe that sets us apart and gives us an edge over the competition that we will benefit from for many years to come. Again, the same strategic priorities as the HEXPOL Group. We want to grow organically. We want to start looking at M&A. We have not done M&A in the past within this business area. And operational excellence is something that we have been working with for more than a decade within this group. Growing organically, we see the big trend with sustainability right now, and we are working very closely with some of our OEM customers on the gasket side to develop green products.
We have a project called Green Gaskets with one of our customers where we are trying to actively increase the amount of recycled material as much as possible without affecting the properties of the material. And this is something where we have done quite. We have taken quite some steps forward in bringing this to the market, and we are ready as soon as our customers are. On the wheel side, we have developed wheels based on recycled and bio-based materials, but I think we heard that before, that customers are not really prepared to pay for it at this point. So, for them, the total cost of ownership is more important than sustainability at the moment. But we are ready to give them the more green products the day that they need it. We are also working really hard to strengthen and diversify our customer relationships.
We want to have as close a relationship with the new OEM customers in new market segments as we have in our traditional markets. And we are focusing here on logistics and defense and energy markets to expand and deepen our relationship with those OEM customers. We are investing a lot in R&D. I mentioned before that innovation pace is very high, driven by both customers and by ourselves in developing new materials and new products to bring to the market. We are also looking at some new manufacturing processes in order to reduce the labor content and the dependency on labor. How can we automate more and how can we produce quality products with less labor? M&A, a little bit new for us in engineered products. It's something that we have not had a lot of focus on because we have had very strong organic growth over the years.
But we are open to make acquisitions if we are able to acquire a competitor to consolidate the market, or if we can find someone who is strong in a new region where we are not that strong, or someone that brings products to us that we don't already have. Operational excellence and continuous improvement, something that we have been working on for more than 15 years. And we have our own version of the Toyota production system that we launched many, many years ago. I think we have a very strong organization working really closely together on a daily basis globally in sharing the best practice and learning from each other and improving our business. But we're putting a little bit more emphasis also on automation going forward and digitalization.
How can we collect data from our process and how can we use that data to understand and control the process better than we already are? I think that, as I said, the team we have today is exceptional. They're working really closely together, working for many, many years. As I've said before, both Peter and Erik have been close to 20 years with the company as they assume the leadership positions in wheels and gaskets and seals. So, I'm quite confident we will continue growing at a strong rate in engineered products. So, we have one example of successful diversification of our markets, and this is from Stellana in China and the automotive conveyor systems. As we all know, the automotive industry in China is growing at a rapid pace. There's many new producers popping up all the time.
A lot of new factories have been built over the years, and we have been able to capture a big part of that market for wheels in industrial conveyor systems. And we supply today to basically all the OEMs in China, both international and domestic. These are customers that they put a lot of emphasis on quality and performance of the product. They cannot allow the line to stop because one wheel fails. So, they are a little bit less price-sensitive than maybe our traditional forklift customer. We have had strong growth over the years, many new projects every year. So, we believe this is now a pretty stable business going forward.
Maybe there will not be as many new factories being built in China in the coming years, but now we have a very stable replacement business because they do maintenance works every year, and they replace a lot of the wheels as a preventive measure to avoid any problems going forward. So, this is a business that we are quite happy with, and we believe that it will be a healthy business for us for many years in the future. It's also given us the opportunity to work with Chinese OEMs, BYD being one of our biggest customers for these types of products in China. We have delivered wheels to many of their factories in China. And now that they are expanding globally, we are also delivering wheels to their factories around the world. We have delivered wheels to the factory in Europe and South America.
I think this is a good example of our business in China. We went to China many, many years ago in order to serve our international customers. We have built a local business with local customers. Now, as those customers are becoming global players, we are also able to support them in other regions in the world, such as the Americas and Europe. And this is just one example, but we have similar examples with our forklift business. Chinese producers of forklifts are exporting more and more, and we are able to supply them with spare wheels in both North America and in Europe. So, we believe we have a strong position. We are not afraid of the Chinese producers becoming global companies because we are doing business with them in China, and it's a big opportunity for us to do business with them worldwide.
So, to summarize, our engineered products business, it's stable, healthy growth for many years, and we believe it will continue that way, driven by a lot of the favorable megatrends we mentioned before. We are a global company. We have a global reach, and we have a global organization working with our customers on the local level, but with the strength of a global company in the background. Innovation, I think we have shown over the years that we are bringing. Or developing new products, bringing them to market in order to diversify. Sustainability is another opportunity for us if we can develop and launch new products in greener products for our customers. So, I think we are in a strong position, and we are geared up for future growth. With that, I would invite Peter Rosén, our CFO, up on the stage.
Thank you, Jan. We've finally come to today's highlight. We're going to talk about the financials. As you've heard, we have high ambitions when it comes to growth and improved profitability of this company. We also have the financial strength and resources to do that and support that growth. I'll take you through how we build that strength and also how we plan to leverage the resources that we have to support that growth. I thought that before we do that and before we go into the long term and the future, just take a quick look at where we stand today and this year. If we look at the first nine months of this year, we've delivered about SEK 15 billion in sales, which is 4% below what we did the same period last year. Now, if we look at those drivers, why is it lower?
There are three things. One is that our organic sales are down 4%. I'll come back to that. This is offset by the acquisitions that we've done the last couple of quarters. We did Kabkom earlier today. We did Piedmont at the end of last year. That brings in another 4%. Then we are, as most Swedish companies are, impacted negatively by the Swedish krona, so that brings us down 4%. If we look at the 4% organic that is down, from a geographical point of view, this is seen in North America. Our European business and business in Asia is stable, but we see it in the Americas. It's very much related to what Ken said. The uncertainty that we've seen earlier this year has a negative impact on the demand of our products. That's what we see here.
From an end customer perspective, it's primarily automotive, which is down, while we grow in some other areas such as wiring cable. All in all, if we look at it for the first nine months, sales are down 4%. That also has some impact on the profits and the margins. EBIT is down more. As you can see, the margins are as well. This is related to both the lower sales, but also that we have a somewhat less favorable mix in the sense that automotive is down, which is a good segment for us. Cash flow is also down, but it's down less than profits. That is because underlying is a very robust and strong cash flow management. It's always the case that we deliver softer cash flows in the first half of the year, and then we see stronger cash flow in the second half of the year.
So that pattern still remains here. So even though there are some short-term challenges, there is financial resilience built into the HEXPOL business, and there are three reasons why that is the case. The first one you see on the left-hand side, and that's the business model in itself. Klas showed it earlier. This is a simplified version of it, and there are several components to it. But one which is key is that we develop customer-specific compounds. And we also give high technical support to our customers. And that means that as long as we can do that, we have very long customer relationships. They are sticky. They stay with the business w ith us. So inherent here is a low risk. The second part is how we are organized. We are a global company, and we take advantage of the things where volume and size matter, such as procurement.
At the same time, as you've heard from all my colleagues here, the business is at the same time quite local. So all the 50-plus production sites that we have, they are close to the customers. And that gives us the opportunity to react quickly when there are specific customer needs that we need to meet. But it also gives us flexibility when it comes to production planning because we can move the volumes to the site that makes most sense for us from a cost perspective. The third part is how we manage working capital. We are very light on working capital. Apart from managing payment terms with customers and suppliers, we maintain a low inventory level to a large extent because we primarily have raw materials on stock.
But that also means that we are very efficient when it comes to generating cash flow, which I will come back to in a bit. If we take a little bit longer-term view on our development, with the exception of specific time periods such as COVID or perhaps now where we've seen softer demand and sales, we've always delivered sales growth and high profitability. At the same time, we deliver high cash flows. The blue bars are absolute cash generated each year. The yellow one shows the free cash flow in relation to EBIT. And we are generally generating more free cash flow than EBIT. There are some exceptions, but that is primarily when we've taken a conscious decision to invest more in something that makes sense for us.
One example is when we invested more in Malmö to increase our medical production capacity or in relation to when we've done acquisitions and decided to invest more in their capacity to produce. But in general, we generate more cash than EBIT. We also pay out fairly much in dividends. Last 10 years, we paid out SEK 12 billion in dividends to our shareholders. Ordinary payments, dividends, have been around 50% of net profits. And then there are some years, as you can see, where you see the peaks, where we've done additional dividends. And if you look at over a 10-year period, on average, we paid out 60% of our net profits to our shareholders. And that means that regardless if we look at it from a short-term perspective or a longer-term perspective, we stand with a very strong financial position. Equity-asset ratio is high. Net debt is low.
If we look at the net debt-to-equity ratio, if we look at the last 5, 10 years, we've been below one. There are some years where we go up, such as 2018, 2019, where we go from zero, below zero, up to one. And that's because at that time, we acquired Preferred Compounding at the same time. And then quickly, the year after, we come down because of these strong cash flows. And we plan to use this strong balance sheet to leverage the growth that we've been talking about here today. So if we then take a look at a little bit the future and how can we create value, well, you've heard some of these words before, but there are three main components to that. One is increased focus on organic growth. That will come from R&D to drive product innovation.
It will come from adding sales resources, but it will also, as Ken talked about, how do we deal with captive conversion? How can we get that volume from our customers? That will require that we will need to invest more in these resources. We think that when it comes to this part, we can manage that in step with us growing, so we don't think that's going to change the cost structure that much. The second part is the raised M&A agenda. We've clearly stated, and we published new financial targets, that we are willing to go up to net debt-to-equity ratio of 2.5. Magnus has shown and described how we plan to do that and the possibilities when it comes to targets. And if we look at modern time, the last 5, 10 years, we've been at one or below one.
So we plan to leverage the balance sheet more than we've done historically. Third part is operational excellence. And it comes very much down to cost leadership in this industry. Production efficiency, but also how we manage the product portfolio. Carsten mentioned Mixing 5.0. That is one part of us leading this and beating the industry average to become more efficient. That will most likely require incremental CapEx to set that up. But at the same time, we think that over time, that CapEx will replace the CapEx we already do because we're moving production technology from the 5.0 to a more modern state. So incrementally, we'll see more CapEx over time that will replace current CapEx that we already do.
So we think these three things will add value to our shareholders, both in absolute EPS growth, more than what we've done historically, continue with high dividends, and we'll still retain the financial strength to continue to support the growth going forward. As of this morning, we have three financial targets. Annual sales growth of above 10%. EBIT margin above 17%. And an equity-asset ratio of above 30%. When it comes to the latter, we've always been above it. We are normally around 60%. We've often beaten or been close to the sales target to grow 10%. The 17% EBIT margin target has been more of a challenge. It's partly because it's a moving target for us. And I'll try to give some flavor to that. There are two things why it becomes more difficult for us. One is the way we manage pricing.
We pass on changes in raw materials to our customers. We pass on the absolute change in prices. So if raw material prices go up, we pass that on to our customers. That means that our margins will actually go down. And vice versa. So our margins, the 17% EBIT margin, will actually move with how the raw material prices move. So it makes it a little bit difficult. The second part is. We acquire companies. Most of those companies run with lower EBIT margins than we do. So every time we buy a company added to HEXPOL, it will incrementally have a negative impact on the. EBIT margin. The more we buy. The more negative impact we will have on that margin. And also, it's somewhat limiting because sometimes we do look at companies that are sound, have a good business, but we think that their margin is.
Normally we can bring them up. But if we think that we can't bring them up to 17%. We don't look at it. So we say no to some companies that perhaps could actually add value to the company in absolute terms. So as of this morning, we decided to go for. And change our financial targets that we think better align with the growth ambitions that we have here in the company. One is to go for EPS growth above 10% CAGR during this time period. We think it better reflects the business model that we have. And it also reflects better what we want to do on the M&A part. The second part related to this is, of course, that we want to put a. Guidance on when it comes to net debt-to-equity ratio. We said we are willing to go up to 2.5.
Keeping in mind that normally, if you look at the last 5, 10 years, have been below one. So it's a fairly substantial increase in leveraging the balance sheet. And the third part is to. We have a dividend policy in the range of 40%-60% of our net profits. And we think that we can do this at the same time. And if we look at the last 10 years, ordinary dividends of 50%, including extra dividends, it's been around 60%. We will keep the sales growth of above 10% and an EBIT margin in the range of 14%-16% because they are important to us. And we will always keep them in mind. But the focus will be on the three financial targets. Now, those of you that follow us, we know that we report two business segments: compounding and engineered products. Compounding makes up about 93% of our sales.
Engineered products make up the remaining 7%. Next year, we will change that. We will split the compounding segment into rubber compounding and thermoplastic compounding. Partly because we want to increase the transparency, but also, as you've heard today, thermoplastic compounding is a key area where we want to focus and try to get growth. So we think it makes sense to split those up. And also, just briefly going on the numbers, if we look at the sales growth since 2020, compounding has shown 11% growth. If we look at rubber compounding and thermoplastics within that, rubber has been at 9%, thermoplastics above 20% growth. And we also see similar on the EBIT part, where rubber or thermoplastic grows faster than the rubber compounding part. So as of Q1 next year, rubber compounding, thermoplastic compounding, and the engineered product as it is today.
So to summarize where we stand on the financial part, I would like to highlight three things. We have a very strong financial position that we intend to leverage to support the growth. That's both the organic growth and the M&A part that we presented here today. We think that focus on growth will be attractive to the shareholders, both growth when it comes to EPS growth, but also that we continue to plan to pay out high dividends in the range of 40%-60% on net profits. And we've changed the financial targets to better support the growth agenda and the strategic priorities that we have. And by that, I thank you for listening, and I welcome Rodney back up on the stage.
Thank you, Peter. And that concludes the presentation part, and it's now time for the longer Q&A. So Peter, please stay on stage, and I would welcome up the rest of the management team. So just like we did on the previous Q&A session, we will take questions both from the room and online. And you who are online, some of you have already submitted questions, and you're, of course, welcome to fill in even more. And yes, when you get the microphone again, please state your name and organization, and we'll take it from there. So we can please start here.
Thank you. This is Henric Hintze at ABG. So it seems to me that the key component in reaching the new financial targets will be an increased M&A pace compared to what you've done before. At least that's how it looks compared to the assumptions I have been making, I guess. If you just, we've heard a lot about where you will be looking for M&A and what you're looking for and things like that, but just in terms of boiling it down to how you will actually be able to increase that pace, is that mostly about relaxing the margin restrictions that you talked about, Peter, or are there any other key components we should keep in mind which will actually enable you to increase that pace?
I think if I, maybe I start, and please feel free to fill in. I was looking for. So for us, it's, as we said, we have a history of acquiring quite a lot of companies, as we've seen, 45 companies. So we feel that is something that we master, if I may call it that. To increase that pace, we're adding resources also.
And I think what you said about decreasing the demand when it comes to profitability and so on, we have to find the right target companies, of course, that both when it comes to products, when it comes to geography. And we are looking for, Magnus had a good word for it, good companies. So somehow that is still the plan we have going forward. Not to compromise on being, if I may call it, a good company. But we will add resources to this, and of course, that will be challenging for us to do the increase.
And I think you mentioned it before, right now in the situation where we are in the market situation now, we see that some companies are a bit weakening because of the current market situation, but we have a pipeline that gives us confidence that during this period, we will fulfill those targets.
Yeah, maybe to build a little bit on that, we have worked on a pipeline for a number of years. So we feel that there might be a pent-up demand for coming out with those targets. So I believe when the market turns back now, we will see more closures as well on the M&A side.
Right. Maybe if I just quickly follow up on that. So except for the margin requirements that Peter talked about, are you in any other way altering how you evaluate the value accretiveness of an acquisition in terms of what you're willing to pay?
I would say no.
Okay, thank you.
Hello, Andres Castaños from Berenberg. You sound confident that you can apply your historically successful rubber playbook to the thermoplastics business, but I wanted to understand if they have similar cost profiles. You talked a little bit about margins already, maybe lower, and also on working capital, the requirements of these thermoplastics businesses. Are they different? How do they compare with their rubber businesses?
I can start. Please. If we look at the working capital side, I think it's very individual for each company. As Jan mentioned, we have some companies within HEXPOL that have a higher inventory related to recycled materials. That will not be the case for all the thermoplastic companies. So you can't say that by definition it's higher. Secondly, we also need to improve. Today, it's for us a fairly small part of the business, and that we will increase the efficiency in managing working capital going forward as well.
Thank you very much. Carl Deijenberg again with DNB Carnegie. So first, I had a question. We spoke about it a little bit on the Q3 numbers. I guess it's more towards you, Ken, on the U.S. development and the organic side. I mean, you had the slide there previously on the development, and I guess I wanted to understand a little bit the sort of insourcing component we talked about on the captive side and so forth. Comparing your organic growth in the U.S. relative to automotive output and also taking account of the growth aspects in wiring cables, for example, it seems like your effect has been quite pronounced on the downside. In the delta relative production, if I just take your organic development and backing it out
So I'm just trying to understand how much more can you see your customers taking this in now? So is this sort of a low point? And if output comes up higher in 2026, 2027, do you get the full effect on the upside as well?
We believe they brought in what they're going to bring in, and that if there's any increase in automotive build, building construction, wiring cable, we'll force an overcapacity situation that we can take advantage of.
And do you have any approximation of how much the negative effect has been, just incrementally from that effect, if you take the last six quarters?
I don't have those numbers in front of me.
Okay. Then I want to ask also on just your general view on the European automotive OEM sector. I mean, it's obviously quite challenged from the Chinese players. And I guess we haven't really seen the Chinese OEMs establishing full local capacity in Europe yet. And you had the customer list in the engineered product side, a lot of the OEMs there. And I want to understand if they deploy capacity in Europe locally, do you get the upside on the rubber side as well, or is it a different supply chain setup?
So I would say, as I mentioned in the presentation, I would say that's what we see as well, that the Chinese OEMs are entering more and more the European market. And that's why we are just right now in the process to try to establish the partnership and relationship with them as well in China in order to participate on their. Market penetration here in Europe. So that's the way how we want to somehow participate in that direction.
And I think an additional fair comment is that it is not decided yet if the Chinese OEMs will bring their Tier 1s because remember that we sell our products to the extruders, to the Tier 1s, to the OEMs. But in both cases, so either it will be our established markets or our established customers providing the Chinese OEMs, or if they bring their own Tier 1s, then we need to take the context, as Ralf described, which we have then established in China.
And I understand you're evaluating this right now, but at first glance, is this a dramatic difference depending on how the supply chain would pan out, or is it fairly uniform for you? I'm just meaning. You were talking about if they would establish, it's still very early days if they're fully deploying that kind of supply chains you're seeing in China relative to Europe, but not depending on what kind of scenario plays out. Is it a material difference for you as a supplier, or is it?
No, no. I would say we have already, as you know, sites in China, so we are already in contact with them, not to the same extent like we have the, I would say, leadership in Europe here. So from that perspective, we have a little bit of work to do in order to strengthen that relationship, but I would say it would not change for us from a product portfolio.
Okay. I would like to add on the thermoplastic side, we have Chinese-owned Tier 1 and Tier 2 suppliers in Europe already that we supply to. And we are facing some competition from China on our business. And have been facing that for some time. So it's not something new. But exactly how that will play out. Remains to be seen. I don't think they will bring older suppliers with them here.
Yeah, yeah. And maybe one final one also, I want to ask a little bit on electric vehicles. I guess the growth as we talked about have slowed on a general basis, but can you just remind us a little bit the content per vehicle for you. Relative to regular petrol vehicles and. Yeah, how significant is the difference you talked about?
I think on the thermoplastic side, we have seen. We have been gaining business because of more electric vehicles. They require more quiet interiors, and they are switching from certain polymers to other polymers to get rid of noise and squeaking sounds in the interior when you don't have a combustion engine making lots of noise. And that's been positive to us. On the thermoplastic side.
Or is it 30%-40% higher per car, or is it?
I think that's different also from different. Car makers. We do a lot of business with the premium OEMs in Europe on the thermoplastic side, and there it's been very positive for us.
Thank you. So we have a few questions online, which all relate to multiples where you're buying companies at. So Julia said, can you please give a broad range of multiples you expect to pay for these targets? And Erik Hermansson from Linné Kapitalförvaltning , he's also asking what multiples can you buy companies within thermoplastics?
Yeah, I mean, generally, you can see a little bit higher multiples on the thermoplastic side compared to rubber compounding, but it's very dependent on the performance of the company. So we cannot give any specific multiple guidance there, but you can say that you need to go a little bit higher on the thermoplastic side.
And when it comes to the M&A activity, from Julia Winckelmann from Bank of America, what makes you confident that there are the right targets for sale and why is now the right timing? Is the valuation more favorable? And then we have a similar question also from Julia. What makes you this confident to be able to find the right assets for M&A?
I mean, as I said in my presentation, we don't act on ad hoc opportunities. We have a plan, we have a strategy. So when we find companies that fit into that model, we act on that if the price is right. So we actually have a lot of criteria to make M&A. So we feel quite confident that what we actually act on fits both from a strategic standpoint and from a price standpoint.
And why is now the right timing?
Timing is right when things are for sale. So I mean, we have a long list of companies we would like to buy. If that's going to be possible today or in two years, that is not really important for us because we act when we have the opportunity.
Thank you. Johan Sjöberg from Kepler Cheuvreux. Based on your experience within the rubber company, when you have a market which is with a lot of uncertainty right now and you expect things to move gradually in the right direction, how long time does it take before typically buyers and sellers meet on sort of agree upon a price? Because right now there's a big uncertainty. Just given your past experience, when could we sort of expect to see the M&A agenda sort of kicking in for you guys?
We have seen quite a long time with the falling profits in companies in our sector. And that, of course, makes M&A more difficult because when you have a higher profit a couple of years back, it's hard to adjust to a lower price. But I think we have come to a situation right now when a lot of sellers kind of come to the conclusion that it will never come back to the 2021, 2022 situation. So I think that will unlock a lot of possibilities for us.
So I think, Klas, you talked a little bit about it before. You're sort of looking at a 10% sales growth target. It's just more sort of, I understand it's between 26%-30%, but if you were to sort of, you expect to see a slightly lower growth in the next few years and sort of growth picking up on the back of the earlier comments. Is that a fair guess?
I think that we said that. I mean, Peter showed us a glance of the Q3 figures where we see where we are currently given the current market situation. But again, during this period, we believe that we will get back to a more normal and stable total market situation.
Okay. And then also just looking at the competitive landscape also, are there any other players out doing the same sort of growth ambitions within the thermoplastic business as you are? Is there high competition for the companies? That's what I'm trying to figure out.
We have quite a few private equity funds that do a similar type of roll-ups as we do. We have some more levers to pull in those processes because we have synergies. So that talks in our favor. And also a lot of family companies do not want to sell to private equity. And that also plays in our favors.
Thank you very much.
Yes, Johan Dahl, Danske Bank. Just on thermoplastics, which is obviously the hot topic, but do you have any round number for the achieved organic volume growth in your thermoplastic TPE operations? A round number just to put it into context what you see. And I'm also wondering, is there a cannibalization going on between rubber compounds and TPE in automotive, for example? If you could just address that briefly.
Secondly, I was also wondering, I mean, I understand you want to replicate a bit of the roll-up that's been done in rubber compounding, but then again, that wasn't in rubber, it was an effect of fairly big platform acquisitions which yielded a significant market position. Here we're addressing a much larger market. Could you just help us address that as well? Maybe we should segment the TPE market more to see how you can achieve a big market position. Just curious to hear that. Thanks.
I can take the first one. No, we don't publish specific numbers when it comes to organic for thermoplastics. But safe to say also, as we've heard here today, that all of the growth segments that when we talk about thermoplastics, you can see in wiring cable, etc., etc. So it has a higher general, it has higher organic growth than rubber.
Carsten, do you want to take the cannibalization of rubber to TPE or?
Yeah, I mean. There is a certain cannibalization between TPE and rubber. It depends on the application we are in. So interior materials move more towards TPE. But what we should not forget, all the rubber materials being used in the automotive environment, these are performance products. So they have a certain, I would say, task to fulfill to drive that car. I mean, it is sealing the passenger cabin. It is providing you a ride in comfort. We are talking about air spring systems. We are talking about the sealing systems in that car. You want to be sure that the door is still sealed when you're running with fast speed over the highway. So there are certain, I would say, dynamic properties which will always be covered by rubber compounds in the future.
So some cannibalization you could see, but the predominant market we are in with rubber compounds are performance products, and there we don't see that much of a cannibalization.
And if I may add something to that, I would say, we are already quite long with the company, and I remember when we did the first steps into TPE, there was a little bit in that idea, is there maybe a risk of cannibalization from rubber to TPE? So it makes now, what is it now, 20 years roundabout? And at the end of the day, we figured out that with the TPE, we grew TPE, but not because of cannibalization, but because TPE, there were applications where I would say TPE was growing, but not for cannibalization on the rubber side. So from that perspective, to be honest, we are not really worried about that.
And maybe I should comment a little bit on the M&A roll-up on the thermoplastic side. On the rubber side, we are market leaders plus volume leaders. We will never be that on the thermoplastic side. So we will be number one or two in specific segments on the thermoplastic side, and that's very different when it comes to roll-up strategies.
Andrés Castaños from Berenberg. Can you compare the wire and cable rubber compounding margins with the margins you achieve in automotive? I understand there is much growth here, but how does the margin compare? Thank you.
I can start. Again, it depends on where you are. If we talk about wiring cable, we talk about high voltage or lower voltage. So again, coming back to what Jan presented, we want to be in the right part of that pyramid of products, and then there are very good margins that we can find. And I mean, we have the same ambition when it comes to the rubber part. So you can't say that one segment is better than the other. It's depending on where you are in that pyramid. And as we've said, both for rubber compounding and thermoplastics, we want to be in the middle upwards, and then there are good margins.
Yeah, the value pyramid you have seen before in another context, that is what you see also in the rubber and w ire and cable business, where you have on the base, you have the, I would say, low voltage PVC type of cabling to connect your computer to connect your TV.
This is definitely not the market area where we want to be in. So we are stepping in when it comes to electrification infrastructure, grid connections. So our target is to be more in the medium voltage to high voltage application. High voltage is. That is really top of the notch in that pyramid, but a good position in the medium voltage application, that is what we are looking for.
Thank you. That's helpful.
We have some questions online about your organic growth. You mentioned another driver for growth would be increasing sales capabilities. And this is from Julia Winckelmann from Bank of America. Is there specific targets and measures, and can you give a number of how many people you will add and in which regions and markets? I think it's not so easy to give a general figure on that.
That depends very much, I would say, what segments we are targeting. I think you can mention going into the industrial segment and what that means. Versus being in the automotive segment. So I don't think we can give a general figure, just that we are prepared to increase that capacity. And I think you, Ralf, mentioned about. Looking at key account management, product management, where we can meet our OEMs and understand their needs more. But it will be very different, I would say, depending on.
Yep. One related question to that from John Hiltner from Pareto Asset Management. You say you will invest to grow, but also say that organic growth is expected to be low single-digit. Does that mean that investments will mainly be in M&A or are investments needed to also grow organically?
And I think, like we said, that we need to invest also in the organic growth. So it will be both that, but also into M&A.
If I do the math quickly in my head, I get to like SEK 2 billion in free cash flow to acquire for in the next five years annually to get to the net debt target. And that means more than doubling the M&A.
If you don't succeed in doubling M&A, will you sort of do buybacks to get EPS growth done? Because you almost get to 10% EPS growth with the SEK 2 billion in free cash flow if you acquire your own shares or companies.
I can take that. Priority number one is to do the M&A. Then we have the dividend policy of 40%-60%. And hopefully we will use all of that to support what Magnus presented here today. Hypothetically, if.