Able to ask questions by dialing pound key five on their telephone keypad. Now, I will hand the conference over to the speakers: CEO Andréas Elgaard and CFO Ulrika Bergmo Sköld. Please go ahead.
Thank you very much. I would like to say a big welcome to everybody to the first quarter of 2025, and also the first time that we present combined figures for ITAB, integrated into, together with HMY. Just to remind everybody, I mean, I think most people that follow us are aware of the acquisition we made and that it became, also HMY became part of ITAB as of 1st of February this year. We have two months of HMY into the ITAB figures in the quarter, but we have decided to focus on the pro forma in order for comparability.
Just to remind everybody what we are, what we've been focusing on, when you combine two market leaders like ourselves and HMY, it's super important to keep focus on business continuity, customers, and our people first, making sure that everybody understands what is going to happen, making sure that all customers are being prioritized. Then we focus on getting to know each other, understanding the strengths, the opportunities, the challenges that we have together, so we truly can become better together as intended, but also to start to deliver on the synergies because this will help to make us stronger in front of our customers. It will help to deliver more value to the company. As everybody knows, we will find these efficiencies and synergies within procurement, cross-selling, and general efficiency improvements.
When looking at ITAB Group now, combined, with pro forma numbers for 2024, those that follow us can see that sales have now doubled. We are on above SEK 13 billion in sales. We have 24 manufacturing sites, spread over 17 countries, and we have operations in more than 40 countries, with a total of around 5,400 employees. For 2024, combining the two companies, the adjusted EBIT margin was 6.9%. Adjustments are made for, of course, transaction costs because this is truly an industry-changing transaction. We have significant transaction costs, but also then some factory adjustments and divestments of operations in both Mexico and China, restructuring in Mexico, not divestment. For everybody that knows us, grocery is our biggest customer group, followed by do-it-yourself and home improvement. Of course, fashion is very important.
We are in most, I would say all sectors of retail, we are present. Consumer electronics is big, food, food to go, pharmacies, et cetera. Our focus is really to go from being very product-oriented, like the whole industry has been traditionally, into becoming truly solution-oriented. Focusing on what delivers value for our customers and how can we drive that value even more through our solutions, both existing solutions and the solutions that we develop together with our customers and together with our suppliers. When you look, maybe a little bit closer into the segments that we are active in, you can see the size of grocery in the pro forma numbers. It is a little bit more than half our sales. Home improvement, do-it-yourself is 11% of sales, and fashion then follows on 9%.
As you can see, the other segments that cover all other sectors is quite significant. When you look at just some highlights on the first quarter, you can see that sales grew with 16%, so a really good sales growth. Also, the adjusted EBIT grew by 12%. We have been really, really focused on getting a good start by focusing on our customers and our people, and that has helped us to have a good start also with the integration work, focusing on business continuity. Despite then, you could say the increasing macroeconomic uncertainty with tariffs one day and maybe not tariffs the next day. I would say it is more the uncertainty in the world around us that we see as something that is, creates added, I would say added risk.
At the same time, I would like to point out that we have a limited exposure to effects coming from the tariffs. We have operations in most of our present geographies, so we will be able to manage this without more than maybe marginal effect. The acquisition of HMY and the whole integration work that comes after a long process where we have a clear idea of the strategic rationale behind and also a clear plan for the future in how we can help to deliver increased value for our shareholders. What is most important is increased value, a broader portfolio, more solutions, more capability, more, I would say, experience and know-how to all of our customers. By that, I hand over to Ulrika to go through the interim report, Q1, to focus more on the figures.
Yes. Good morning, everybody. As Andréas already mentioned, to illustrate the financial effects of the acquisition and give you a representative view of the development of the business, we have mainly focused this presentation highlighting the pro forma development. You will, of course, find all details on the reported figures with HMY consolidated, 1st February, in our interim report. Zooming out on the development over the recent years, you can clearly see the effect of the transformative acquisition of HMY, doubling our size. In the first quarter 2025, we have a pro forma sales growth of 16%, despite the hesitant market and also given the fragile macroeconomic stability. Pro forma sales in the first quarter was SEK 3.3 billion compared to SEK 2.8 billion last year, and adjusted EBIT, excluding non-recurring cost and also amortization of acquisition-related intangible assets, amounted to SEK 209 million.
If we look at the rolling 12 full-year pro forma sales, we have SEK 13.7 billion in first quarter 2025 and an adjusted EBIT of over SEK 900 million, corresponding to an EBIT margin of 6.8%. Summarizing the financial highlights for the quarter, we see growth across most geographies and customer sectors, especially within legacy HMY. Due to higher sales of retail technology products, we have historically higher margins and result within legacy ITAB, and we are coming from a very strong comparable result in Q1 2024, driven by the favorable product mix, where we last year had the highest EBIT margin in ITAB's history. In all, increased sales had a positive impact on earnings. At the same time, the merger with HMY impacted the product mix, with lower share of technical solutions during the quarter, also affecting the combined margin for the new ITAB Group.
Pro forma adjusted EBIT for the combined group in Q1 of SEK 209 million corresponds to an EBIT margin of 6.3%. Looking at our customer sectors, we can see that grocery and fashion sectors have been driving the sales growth in the first quarter with a growth over 20%. Our sector exposure in the group is now further diversified after the acquisition. Within the grocery sector, it is especially the discount segment in Central and Eastern Europe that has been driving the growth, but also fashion has invested in new concepts and refurbishments across geographies. The market is continuing to show considerable interest in the group's technical and digital solutions for loss prevention, and the sales trend for customers' customized shop fittings were also positive.
We have recently signed an agreement with one of Europe's largest home improvement and gardening chains for shop fitting solutions in five new stores, and also a new agreement was signed with one of the largest grocery chains in the U.K. for the rollout of new smart gates in over 200 stores. If we look at the combined group market exposure, we can see a shift from Northern Europe to Southern Europe, where this acquisition is complementing and clearly strengthening our presence in Spain, France, and Turkey. As you can see, in Northern Europe, we previously had around 25%-30% within the old ITAB Group, and Southern Europe was around 20%. In the new combined group, we have sales in Southern Europe of above 40% and a little bit more evenly divided in the other geographies.
Looking at our cash flow, this was affected. We have, in the first quarter, SEK 26 million. This was affected by higher operating capital, and this is also excluding the month of January for HMY. The cash flow is not on a pro forma basis. Rolling 12, we still have a strong cash flow of SEK 586 million with a cash conversion of 80%. That is not on a pro forma basis. By that, I hand over again to Andréas to conclude on the presentation. Thank you.
Thank you, Ulrika. All in all, I would say we're proud to have, I would say, a good start to the year. We've had, the integration work so far has been over expectations. People are really connecting. People are speaking the same language. Sometimes we use the same words, but we mean different things. Sometimes we mean the same things, but we use different words. We are really in the process of getting to know each other. So far, it has been an overwhelmingly positive experience. Just two and a half weeks ago, we had 90 of the 90 senior leaders coming together for the first time to discuss how we become better together, better as a company, better as an organization in empowering our people, but also then better in our value proposition to our customers.
Usually when we have these presentations, I start to talk a little bit about what we are doing and where we're going and why we believe that we are doing the right things. I will end the presentation today a little bit on that note. As we all know, retail is truly transforming, and so is ITAB. This all comes from changing consumer expectations, and this has accelerated, as we all know, fueled by the democratization of technology and of information and networks of information. Expectations no longer maybe come from your retail competitor. It comes from an online experience, maybe not at all in a retail situation or in a situation where you are purchasing. It is all about me, my experience, my needs, my expectations. This poses a true challenge, especially for traditional retailers.
That is the focus for ITAB. Traditional retailers need to invest in new channels. They need to change their priorities. They have to reduce their costs. At the same time, they have to invest in expanding and enhancing the experience and the convenience in their brand experience and keeping up with the pace in the ever-changing needs of the customers. This really creates a cost versus experience dilemma in how to get the best return on capital for most retailers. This is also where our opportunity comes to really be curious, consumer-oriented, and understand this, and focus on what drives value for our customers. By that, then help them by being more agile and more focused on their needs and less romantic about our own portfolio and more on which solutions we need to develop together.
This really comes from, since a couple of years back when we have been improving step by step, it really comes from focusing on the outcome that we create with our customers. What is the desired consumer brand experience? How can we help to improve the physical store experience, driving the footfall and driving then retention of consumers? That is not enough to create a great brand experience. You also have to drive increased sales and conversion. No longer is that enough. For many years, that was fine, but you also have to improve the efficiency of the store and the service level of the store, because consumers are not just happy with having convenience that does not benefit them. It has to benefit them. At the same time, these investments need to benefit also the retailer.
If you also then can help to reduce the operational cost for the retailer, you have really found a sweet spot. This is what we talk about when we say an outcome-based value proposition, to focus on how we can drive these values for our customers and then being confident that will also drive value for us. This is a slide that I like to use. For some people that see it for the first time, maybe it is a little bit busy, but on the left side, you have kind of where we are today and how we also influence through our proposition. We really influence a retailer's consumer journey, be it inspirational, be it the convenience. We also influence the retail operations. How do you operate a store? How do you operate a fleet of stores?
That is ITAB's influence today. We believe that that will continue also in the future, but it will not be enough for us to do that through our traditional solutions of interiors, lighting, retail tech. We need to do that with more and more services, more and more insights that come from being connected, being able to use data and insights that come from other stakeholders, other ecosystem partners, and combine that with insights that come from our solutions to bring that to the benefit of the retailer, because the retailers, they have this dilemma. They need to take out cost at the same time they need to invest in experience. It will no longer be enough just to do that in the store format or in the fleet of stores.
You have to do that across the retailer's value chain, and then you need more data. That is what we are investing in, becoming more and more strong there. That is also what is driving the logic behind ITAB and HMY joining forces, because the demands of data safety, technology, connectivity, integration, those demands become increasingly tough and needed. It becomes also difficult if you do not have the right size to be able to invest in these areas and provide the safety and the innovation that our customers require. Just kind of reminding everybody about our strategy that we have had for a couple of years that was really about coming from a position where we were struggling a bit. We had to stabilize. We did a cost and capital restructuring. We have a tick box there. We really simplified what we were doing.
We clarified a lot of things. We amplified by investing in new capabilities, new go-to-market, new services, new pro, new proposition to our customers, and to expand growing organically and growing through acquisitions. I put a tick box there as well. Our strategy for the last five years has really served us really, really well. We have realized most of these things. There is still more to do in order for us to drive our maturity and to be the leader in our industry that we now are. We also need to set a new direction going forward. What about the next five years? Towards the end of this year, we expect to have a new strategy that we will be ready to communicate.
By that, I close the presentation part and I open up for questions and answers.
To ask a question, please dial pound key five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial pound key six on your telephone keypad. The next question comes from Erik Sandstedt from Kepler Cheuvreux. Please go ahead.
Hi there. Thanks. I'm Erik Sandstedt here with Kepler. Got a, quite a few questions here. If we start off with the sort of ITAB old company, if you like, it seems that sales growth organically was up around 8% in the quarter, and that follows some 10% growth in Q4. Still you talk about it for the hesitant market. To me, it suggests that you're performing pretty well, recently. Maybe just help us understand a little bit what's actually driving the strong sales growth here in the past couple of quarters for the organic business, for the old business, if you like.
I would say that the sales growth that we see now is coming from, I would say, the recovery of the market that we saw, and then the uncertainty we've been talking about for a longer period that comes from, I would say, the macroeconomics, and that creates hesitation. Even though we are growing in total, we also see the underlying current of hesitation and that sales processes take longer, decision making takes longer time. It makes predictability more difficult than maybe historically. I think everybody that is kind of following the macroeconomics these days are aware of the, I would say, volatility. That is how you should read that. The growth that we have comes from, I would say, from quite long sales processes that have then materialized.
Yeah, but we have seen a positive underlying kind of confidence coming back from the difficulties that was in 2023 when the market took a downturn. We have not seen a strong kind of recovery yet, but we have seen that our efforts and our actions have helped to improve.
Yeah, thanks. And then also in terms of the synergies here relating to the acquisition of HMY, I appreciate things have really only just started here, but maybe talk us through a little bit the confidence levels in reaching the synergies and also how we should think about the phasing up to full run rate by 2027.
Yeah. So, I mean, like I said, the start has been better than expected. People have really been open. A climate of sharing, seeing the same thing. The opportunities that we, you could say that now we are much bigger than before, but previously, before we made the acquisition, we made a number of assumptions of synergies that we would be able to extract and deliver. So far in the integration work, and remember, we have only two months of work in these figures. Yeah, we have not seen anything that makes us kind of shy to deliver on the promises. The promises we have made before still stand.
Of course, when we made the promises back in, when we announced this, that was based on the assumption that maybe the closing of the deal would come maybe even in 1st December or something. Maybe there is a slight delay of a couple of months, but we have not changed our target for 2027. That remains like we have said. Synergies of EUR 30 million compared to what we presented then back in September, compared to 2023.
Yep. Thanks. Then just changing topic a bit. You recently announced a new order win, I think amounting to EUR 8 million, right, to be reported and, or delivered in Q2 now. More generally speaking, I mean, could you share any details of the type of profit margin that you have on these contracts? We know that, you know, the comparison figures have been quite impacted now for three quarters by the Australian order. Maybe just help us a little bit to understand the type of profit levels that you have on these, on these profits, on these projects.
Yeah. I mean, we do not comment on individual orders' profit levels, but at the same time, the solutions that we have with this customer are solutions that help to prevent shrinkage in stores. Yeah, product loss or theft. It is smart products that use a combination of, I would say, sensors and different types of technology connected to the checkout solutions. These products open or close depending on behavior and transactions, you could say. That is the type of products that we announced. If you have followed us in the past, you know that those are products where we have higher margins than for traditional shop fitting. I think I cannot guide you more than that.
Fair enough. Is the Australian order now completely out of the books, so to speak? It has impacted now the comparison base for three quarters, right?
Yeah.
Will there be any more comparison effects going into Q2?
I would say, maybe not from that single order that you referred to, but I mean, we take these types of orders all the time, but then we communicate them, you know, when they are, I would say, EUR 8 million or, or larger. Otherwise we do not communicate them. So it is all, it is not just depending on large orders, even if they are important, but it is also about the mix, the general mix of the, of the, I would say the underlying business. As you all know, our business is a project business, project and programs that we win and lose. When we develop and deliver those projects, they do not come back in exactly the same shape and form. Sometimes they do, but most often they do not. It all needs to develop, be developed and won, together with our customers.
It is, there is no kind of that underlying stability, but we do expect that there will be more once the macro is a little bit more predictable. We think that the underlying stability will become more solid given the increase of size and the diversification across retail segments and geographies. We believe that we will become less sensitive to variations in demand, I would say.
Thanks. Then just finally for me to sort of, financial questions here on the quarter, on the detailed side perhaps, but I, financial expenses in the quarter in the P&L was, was at least higher than I had expected. I think you comment in the report on currencies and hyperinflation. Could you, could you give any more details as to sort of the more underlying financial expenses or, or how much these, these impacts were in the quarter?
Ulrika, would you like to see if you can answer that? Do you have that?
Yeah, of course. As we mentioned, we have an underlying increase in interest costs, but for the quarter, we saw some impacts on currency and hyperinflation that were more related to that. I don't want to give any numbers on that because it could be quite big variations in different quarters, but depending on how the currency and how the hyperinflation is accounted for. It's easier to look over time, I think, and not single quarters on the financial cost.
Yeah. Fair enough. And then just finally, was there in this quarter or will there be going forward any sort of non-cash amortizations of intangible assets following the acquisition of HMY that you will report on the EBIT line?
Yeah. As we said in this report, we have in the adjusted number also adjusted for this estimation we have done. We have, as you have seen also in the pro forma communication, we have not yet finalized the purchase price allocation. This will be done, and the final payment for the deal is estimated to be in Q3. What we have done now is try to make a high-level estimation of the amortization for the two months. This will be developed during the next quarter and the third quarter. We will continue to show the adjustments without this kind of amortization.
Okay. Perfect. Thank you very much for all your answers.
Thank you.
The next question comes from Karl-J ohan Bonnevier from DNB Markets. Please go ahead.
Yes. Good morning, Andréas and Ulrika. First, I have to apologize. I was slightly late into the call. If I ask a question that you have already answered or detailed in the original part, you have to excuse me. Just to start off with the Asda EUR 8 million order that you described so nicely, looking at the short kind of timeframe for delivery of that kind of order, is there really any other players out there that could do those kinds of short-term integrations that now you are able to do? That must be a real competitive advantage.
No, no, I would say that, I mean, this is one of our strengths, this particular kind of deal. Also, I want to remind people of what I've said in the past, that these types of orders, they have very long sales cycles. I mean, step by step, you kind of grow the, I would say the, you reduce the uncertainty if the deal will happen or not, but you do not know until you get the actual order and you can communicate it. Of course, you try to prepare your readiness to be able to deliver. This has been one of our strengths, that it is not just to win the sales, but also to implement and then deliver the outcome for the customer because the customers are doing this in order to reduce their shrinkage.
Once they take in their decision, it is of essence that it happens fast. That is what we have been really focused on, to quickly then turn around and deliver it. I would say these are very customer unique because it depends on the situation of the retailer. It depends on how tailor-made the solution is, and it depends on the focus the retailer has and the pace of the rollouts that each retailer has. There is no clear pattern that each time one of these orders is won, it will be implemented within a quarter or within a month or something. It is all project by project based. Sorry to be boring in the answer there.
No, no, no. It sounds fair, but it also, I think that really proves your strength while you are at this stage with your relative size in the market that you're able to do an implementation on such a short, short time cycle. At least it feels short for me, but maybe I'm wrong.
No, but it is. I mean, we've had another example where we helped a large fashion retailer in 2022 to change all the lighting in all their stores in the U.S. This was done over just a few months. It was all done during the night when the consumers were not shopping. The stores, all the lighting in the stores were changed overnight. You do store by store. Of course, it requires a lot of preparation and it's part of being a solution provider that depending on the needs of the customer, you have to find ways to do this with the best kind of, yeah, the best solution for the customer.
In that case, that example, it was to reduce the downtime of a store, so they do not lose their commercial hours where they are selling to consumers.
That sounds very market-driven. Thank you very much also for the pro forma breakdown and now given for 2024. Just to get a feel for it, though, I guess we have a better knowledge about your specifics that happened during 2024. Are there something similar that we should be aware of that you have seen now in HMY that maybe make, say, a single quarter unrepresentative for the underlying performance? Or do you see, say, the pro forma numbers as a good base, let's say, for judging you during the development during this year?
Ulrika, do you want to take this?
Yeah. No, we, I don't think we will see any significant impact from product mix and so on in HMY. In general terms, we can say that we had a very favorable first period of 2024, with a positive product mix in ITAB. HMY on the sales side were a bit weaker in the first part of 2024. They had a stronger finish in 2024. In that sense, for the combined group, it more evens out in the pro forma numbers. I think you can see that in note eight if you look at ITAB standalone compared to pro forma.
Yeah. That's why I asked because I saw Q2, Q3 looked to have been fantastic in HMY.
Yeah, it was driven by a timeline there.
That makes you worried about meeting those numbers now, so to say?
No, I would say that it's like Andréas commented before. We have a project business and they also have a project-related business. Sometimes it's more about what kind of projects you win and how that is faced during the year.
Yeah. Also, what I want to remind everybody is that we are two months into the integration. So far everything has been, I would say, over expectations. We are really starting to see how great this will be. We also want to remind everybody that we are still not, I would say, we do not have the same kind of deeper understanding of the underlying legacy HMY business as we have for the underlying legacy ITAB business. Of course, as an organization, we have without a doubt. For us who do the consolidation and look at the business from the helicopter, we of course have a lot to learn during the next few months.
We also expect that we will need to come back with you with further details and further clarifications on our plans moving forward. The message today is that so far everything is in line with expectations and everything between people have been above expectations, I would say.
Sounds excellent. And when you now look at the combined group, Ulrika, what kind of tax assumptions should we use, so to say, with also getting HMY into the numbers? It looks slightly higher that you are accounting for in Q1 at least. What was your view?
Yeah, this is, of course, taxes and especially tax rate as a percentage is really difficult to look at in a single quarter, especially also since we only have two months. It also depends on where, in which regions you have the profit and where you have maybe tax losses carry forward that you can or cannot utilize. I think we need to understand a little bit more on the rolling 12 and full year figures in the new combined group. I have no reason to estimate that there will be very big differences compared to previously when we look at it over time.
In the adjusted tax rate around 25%, that's still a good proxy ?
Yeah. As I said, it's really in the beginning of the consolidation and we need to work a little bit more on the combined business. I would say that it's not a reason to draw very big conclusions on looking at just the Q1 numbers because it becomes a bit twisted.
No, no, that's fair. That's why I asked the question as well. And looking at CapEx, I saw when I read around your report that you obviously continue to do quite large investments on the platform side, the ERP system and so on. Is, say, a proxy of 2%-2.5% of sales a good CapEx proxy for this year as well?
I think that, I mean, if I take this one, I would say that we have what we have said to the market previously is that we want to be sure that we get a stable year. We are staying a bit cautious when it comes to investments. Some things we have to do and should do because it is helping us. We are also being a bit careful and cautious with some investments because we want to know that we do a good integration and we get good control of the underlying business. If everything is as usual, then I think you should assume the same type of investments as historically, I would say.
But me and Ulrika, we are a little bit cautious, as an approach this year just to make sure that we get control of the company. Yeah, I hope that answers, so we, we do not.
No, no, it's a good indication and sounds very logical as well.
Yeah. We usually are very careful with forecasting, because of the project nature and the uncertainty in the world around us. The only forecast that we do have given was when we announced the intention to acquire HMY and that we confirmed today as well still stands firm. That is that, during the coming, I would say 30-36 months, we will deliver synergies that should have a full run rate effect of EUR 30 million.
Excellent. And one more question on, slightly more of the details. When you obviously done very good work on working capital in the old ITAB structure, is there anything to do on the HMY side on that part or were they as efficient as you were, so to say, towards the end?
No, but I think if you go back and look at the, I mean, the numbers that we are presenting, you can see that ITAB have historically had a higher profit level. If you turn that into efficiency, I would say that ITAB have probably been a little bit more efficient. On the other side, HMY legacy have been stronger in driving organic growth. We all know that ITAB came from a position where profit levels were not so good. It has been a lot of work, because you need to stay competitive in front of the customers. You need to deliver more value. At the same time, you need to improve your profit so you can invest in the future. I think what I mean, the synergies will not just come from the HMY side of the business, the legacy HMY.
We are one group, we are one company. We are integrating. The synergies will come, sorry if I'm repeating myself, but the synergies will come from that we are doubling our procurement portfolio. It will come from purchasing. It will come from efficiencies in SG&A, of course. It will also come from cross-selling opportunities that we get, that the combined customer portfolio get access to more capabilities from ITAB side, more solutions. That will drive positive effects commercially as well. Those are the sources of this. That will come from the combined group. It's not coming from, I would say, single parts of the group. We see that there is room for improvements for the combined group in territories like France and Turkey.
There is room for improvement in regions in Europe like the U.K. We are focusing on those areas. There is also room for improvement, I would say, in North America and in South America. We are working on all of this, of course, like we have the last couple of years to continuously become a little bit better every year, which is our goal. We want to remind people about the size of the acquisition and the complexity that comes with it. We also see that so far everything is playing out according to our plan.
Excellent. I'll stop bugging you on the acquisitions. Very good details and lots of good new numbers for you. Just on the comments you made on the market environment, saying, say stable without really seeing any growth out there yet. Could you give us some more granularity which segments you see, maybe it's being slightly showing best potential for strength and where you still see weakness and maybe geographic kind of perspectives of that?
I would say that retailers that have a solid foundation, that have a strong, I would say a strong balance sheet themselves, they are investing where it adds value for them. I mean, they reduce costs, they improve efficiency, they improve the consumer experience. Where we see hesitation is more with customers who have maybe a strained balance sheet and that are maybe going through, I would say, integration or acquisition, or they have been recently sold or been bought. Those ones that are more sensitive to their capital, they need to prioritize even harder. There the business case and the payback becomes increasingly important. Because they are sensitive to the effects of margins, they are sensitive to the effects of uncertainty.
I would say that is how, we cannot identify that it's that consumer electronics, everything is fine, but in fashion, everything looks difficult. It's not like that. It depends on who is the retailer, what's their plan, are they winning, do they have the means to accelerate? That is more playing in. The overall macroeconomics makes it more tricky than before to get the order in our books. It just means that we need to work harder. We need to deliver stronger business cases. We need to be even closer to our customers to help to understand why they're hesitating and how we can help them to overcome that hesitation so they can deliver and unleash the value.
Thank you for that extra color. Just one final for me. When you're looking at these, the tariff environment we're seeing now in the discussions out there, does this have any direct or indirect implications for you? Maybe on the direct side on your sourcing model somewhere or on the indirect side that customer orders that you see being pulled that you might have not seen otherwise?
I would say that our estimate so far is that, I mean, the direct effect is, will be marginal. If the macroeconomic, kind of preconditions change, then we will be affected as an industry or as all industries in the same way as other companies are. The direct effect for us is marginal. It is a very small effect. Ulrika, would you agree to my description or would you like to add some flavor to that?
No, I agree. It's more related to the effect it could have on the total environment in, and in direct ways delivering or sourcing from U.S. or countries affected directly is very small.
Yeah. I mean, one thing that we can see, I mean, during the last couple of years is increased interest in European sourcing. The majority of our manufacturing and of our supply base is in Europe. Of course, we also have operations on all continents except in Australia. We see that, I mean, if you take North America as a clear and obvious example, U.S., the products that we are selling there deliver very high payback and very short paybacks on loss prevention. We see some effect, but not that it would change the decision to invest. We see that it is more, I would say, cultural challenges that you need to overcome before you maybe invest in loss prevention solutions.
We sell lighting solutions with very high energy efficiency and quick paybacks. Those could be affected, but marginally. We see that most competitors would be affected in a similar or higher way. That is why we say this will have a marginal effect on us in the direct way.
Good to hear that there's not something we don't need to worry about, at least in your case, to a larger extent than in general market kind of environment.
Yeah, exactly. I mean.
Thank you very much for all the answer, and all the best out there.
Thank you very much.
Okay. There are no other callers waiting. We have a couple of questions in writing. The first one is, do you have any plans to consolidate offices or production facilities in Southern and Western Europe to gain economies of scale?
In the synergy plan that we have, there is no factory. I mean, there has been no, I would say, factory closings or stuff like that in our plan. We believe that should, if that becomes relevant, it should be the result of, you know, normal optimization and capacity efficiency efforts, or through investments. There is, the synergy does not come from efficiency on the factory side. It mainly comes from procurement and SG&A side. There could be some, the question was twofold. It also had offices. We, in some places, have maybe dual offices and then we will try to make sure that we have what is best for our people. I am a firm believer in people sitting together is always the best, that bringing people together, allowing them to get to know each other.
That is not a huge part of the SG&A savings. It also will be the result of work that happens locally, I would say. That is how we kind of deliver the synergies. It is from local actions.
Okay. Thank you. I have a couple of questions on the HMY side. The first one is, I note that HMY's EBIT margins in Q1, oh, Q2, and especially Q1 were lower than in Q2 and Q3, which was not the exact same case for ITAB. What happened here or is there any seasonality one-o f for HMY?
I would say that now we are one group. So we are ITAB Group and we have two brands. I mean, on the legacy side, like we have communicated before, ITAB's product mix is slightly different compared to HMY. Within ITAB, there is more of technical solutions that maybe have a higher margin. Also, ITAB have been really focused on improving margins the last couple of years. I would say that that explains it more. There has been a positive development within legacy HMY. 2024 had better margin than 2023 . I would like to remind those that follow us that looking at individual quarters is always difficult because of the project nature and the program nature. If we have a delivery to a major brand, that usually is a quite focused delivery.
It has a big impact in a quarter and maybe there's a spillover effect into two quarters. There is a natural seasonality that everybody wants everything to be done before the Christmas period. Nothing should be disturbed, the consumers during Christmas. There is a normal seasonality with a peak leading up to Christmas and then a slow period, December, January. That is the normal seasonality. We've seen the last couple of years that these patterns are changing a little bit. They're changing because services is growing. They're also changing because retailers are challenging the status quo and the normal things of conducting their business. We see some small pattern changes here.
When it comes to more tech, tech heavy implementations, they are usually not following the same logic as maybe being ready for the Christmas shopping. They more follow investment decision cycles, budget allocation, readiness to implement, et cetera. That is breaking a little bit the seasonality, but normally there is a peak leading up to Christmas.
Okay. Thank you. Another question concerning HMY. HMY has a high share of interior fixtures. Would you say that this company's gross margin is representative for ITAB's interior fixtures product category?
I would say that in many aspects we're very similar. That's why it's so easy to, when you put colleagues together because we are the same, we act in the same business. I would say that ITAB's, the fact that ITAB are a public company have, and the focus that we've had the last couple of years of restructuring and focusing on capital and cost out have helped us to drive the margin. I would say that explains more differences than anything else than like a cultural difference. In the future, we are going to be laser focused on profitability and capital efficiency. Of course, it will take some time before we act as one, even though we are one, we still need to get to know each other.
We need to set the culture, that is shared, common way of leading. As I mentioned previously, we need to explain also, where we set our aim the next five years because that needs to be reworked during this year. We can explain that to the market because we have delivered on the strategy that brought us here. Now we need to make sure that we will set ambitious targets for the future as well.
Okay. Thank you. Finally, I have two more detailed questions concerning the legacy ITAB operations maybe. One is, what are the reasons behind the divestment in operations in China? I assume that concerns the divestment done in Q4 2024. The other question is, do we hedge for fluctuations in raw material prices such as metal prices?
Yeah. I mean, in China, we divested our manufacturing of drivers for lighting that we had in Shenzhen. We divested that to a partner that we are now sourcing from. We are still being supplied from the same factory, but we decided that it was better for that factory to find more customers than just ITAB. That is the Shenzhen divestment. When it comes to, what was the other, help me again, Mats, the other topic that was?
It was if we hedge for fluctuations in raw material prices.
Yeah. I mean, normally we agree on periods, on the purchase price for a given period. That is always, you could say, something that is tricky. We try to use indexes as much as possible. We also like to mirror that together with our customers. Sometimes our customers agree, sometimes they do not, but usually it is better when everybody has kind of a backwards protection because then you follow the ups and downs of the raw material. Our value add should not be if we are lucky in purchasing or not. It should be because we are strong in delivering added value and that we can deliver the outcomes that drive value for the retailer.
We try as much as possible to work in a very dynamic way, both acting on opportunity in raw material, but also then to secure so we have stability and predictability. This, as I think whoever is asking the question might kind of allude to, now when we bring the two companies together, we have a combined purchasing that is more than twice as high as before. Of course, we have high expectations to drive not just efficiency and cost savings, but also improvements in how we allocate and use capital.
Okay. Thank you. We are coming up to the hour now. I will answer any more questions in writing after this meeting. I will hand it over to you, Andréas, for any final remarks.
Yeah. Sorry if I sometimes answer by not giving all the clarity that maybe whoever is asking the question wants, but we are careful when it comes to future predictions. At the same time, I'm super proud over what all our coworkers have achieved because, you know, it's quite a big thing when two of the largest companies in our industry who have been fierce competitors for decades, just because we sign a piece of paper and a transaction is made, we are all of a sudden best friends because that's, it's still people.
I must say that I'm so proud over these first months together, both the legacy ITAB part and the delivery in the business, the legacy HMY part and the delivery in the business, and also then our leaders coming together and our coworkers coming together, really being curious, being open and eager to learn and bring the insight and the value to our customers. A big thanks to all our employees and also big thanks to all our shareholders and for you guys who've been listening today. That's it from our side. Thank you.
Thank you.