Purefun Group AB (publ) (STO:PURE)
Sweden flag Sweden · Delayed Price · Currency is SEK
12.75
+0.95 (8.05%)
Apr 24, 2025, 2:40 PM CET

Purefun Group AB Company Description

Purefun Group AB (publ), through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden, Norway, Denmark, and Finland.

Its e-commerce stores offer sexual health products, such as contraceptives and condoms, as well as products for dogs; and adult toys.

The company also manufactures massage oils and lubricants; and develops and manufactures cosmetic products and intimate products to retailers and distributors in Europe, as well as provides property rental, warehousing, and logistics services.

It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no.

The company was incorporated in 2005 and is based in Helsingborg, Sweden. Purefun Group AB (publ) operates as a subsidiary of Money Never Sleeps Holding AB.

Purefun Group AB (publ)
Country Sweden
Founded 2005
Industry Internet Retail
Sector Consumer Discretionary
Employees 27
CEO Tobias Fransson

Contact Details

Address:
Henckels torg 3
Helsingborg, 252 36
Sweden
Phone 46 7 00 32 00 00
Website purefungroup.com

Stock Details

Ticker Symbol PURE
Exchange Nasdaq Stockholm
Fiscal Year May - April
Reporting Currency SEK
ISIN Number SE0017232838
SIC Code 5960

Key Executives

Name Position
Tobias Fransson Chief Executive Officer
Catharina Ahlen Co-Founder, Chief Operating Officer and Director
Michael Ahlen Co-Founder, Chief Financial Officer, Vice President and Director
Marcus Axelsson Chief Technology Officer and IT Chief