Vuxen Group AB Company Description
Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally.
Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys.
The company also manufactures massage oils and lubricants; operates stores under the BlushMe/Woome brands, as well as property rental, warehousing, and logistics services.
It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no.
The company was formerly known as Purefun Group AB (publ) and changed its name to Vuxen Group AB in May 2025.
The company was incorporated in 2005 and is headquartered in Växjö, Sweden. Vuxen Group AB operates as a subsidiary of Money Never Sleeps Holding AB.
| Country | Sweden |
| Founded | 2005 |
| Industry | Internet Retail |
| Sector | Consumer Discretionary |
| Employees | 28 |
| CEO | Tobias Fransson |
Contact Details
Address: Kungsgatan 1 Växjö, 352 30 Sweden | |
| Phone | 46 7 00 32 00 00 |
| Website | vuxengroup.com |
Stock Details
| Ticker Symbol | VUXEN |
| Exchange | Nasdaq Stockholm |
| Fiscal Year | May - April |
| Reporting Currency | SEK |
| ISIN Number | SE0017232838 |
| SIC Code | 5960 |
Key Executives
| Name | Position |
|---|---|
| Tobias Fransson | Chief Executive Officer |
| Catharina Ahlen | Co-Founder, Chief Operating Officer and Director |
| Michael Ahlen | Co-Founder, Chief Financial Officer, Vice President and Director |