Thank you for standing by. This is the conference operator. Welcome to Blackline Safety's third quarter results conference call. As a reminder, all participants are in listen-only mode and the conference is being recorded. After the presentation, there will be an opportunity to ask questions. To join the question queue, you may press star then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star and zero. I would now like to turn the conference over to Scott Boston, Vice President of Finance. Please go ahead.
Thank you, Charisse. Welcome and thank you everyone for joining us. With me today is Cody Slater, CEO and Chair of Blackline Safety Corp, as well as our CFO, Shane Grennan. Before turning the call over to Cody, I would like to note that some of the information discussed in this call is based on information as of today and contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those set forth in such statements. For a discussion of these risks and uncertainties, you should review the forward-looking statements disclosure in the earnings news release, as well as in the company's SEDAR filings. During this call, there will be a discussion of IFRS results, non-GAAP financial measures, non-GAAP ratios, supplementary financial measures.
Reconciliation between IFRS results and non-GAAP financial measures is available on the company's earnings news release and MD&A, both of which can be found on our website, blacklinesafety.com and on SEDAR. All dollar amounts are reported in Canadian dollars unless otherwise noted. Participants are advised that this webcast is live and being recorded for playback purposes. An archive of this webcast will be made available on the investors section of our website. Neither this call nor this webcast archive may be re-recorded or otherwise reproduced or distributed without prior written permission from Blackline Safety Corp. With that, I will hand the call over to Mr. Slater.
Thank you, Scott. Good morning, everyone, and welcome to Blackline Safety's third quarter 2022 conference call. Today, we will be discussing our fiscal results for the third quarter ended July 31, 2022, which were issued before market opening this morning. To set the agenda for today's call, I will start by providing some high-level remarks. Shane will then discuss key financial highlights of the quarter in greater detail, and I'll conclude by providing our outlook and some closing comments before we take questions. Our third quarter continued our strong track record of growth, with revenue up 46% year-over-year to CAD 18.6 million, representing our 22nd consecutive quarter of year-over-year annual revenue growth. This quarter's performance continued some of the trends we saw last quarter with strong regional results as we continued to garner increased traction throughout our markets.
With the US markets up 75%, our rest of the world markets up 64%, Canada's continued return to growth up 68%. As expected, Europe was a laggard with revenue down 6% over the prior year. Product revenue continues to grow at a rapid pace, up 69% year-over-year to CAD 8.9 million, as past investments in our sales and marketing network and capabilities continue to drive market penetration. We are dramatically outpacing our competitors in product innovation and sales growth as we continue to increase our market share. Additionally, product gross margin improved to 17% from the prior quarter of 13% as we successfully mitigated continued components inflation and elevated shipping costs. Without one-time restructuring costs incurred in the quarter, our product gross margin exceeded 25%.
The third quarter product margins represent the highest of our current fiscal year, but do not reflect any benefit from the pricing increase we are implementing in the fourth quarter. On the service side, revenue grew 30% year-over-year and 10% sequentially to CAD 9.7 million, including software services growth of 26%, as our hardware-enabled software as a service business model continues to deliver growing long-term recurring revenue. The 30% year-over-year service growth is the highest quarterly growth in the last two fiscal years and is consistent with the expectations we laid out on our last call for accelerated growth as several deployments associated with larger orders began implementation.
Our hardware-enabled SaaS business model continues to generate strong KPIs, with net dollar retention of 105% on a trailing twelve-month basis and ARR growth of 28% to CAD 32.9 million and up 7% sequentially from CAD 30.8 million. Additionally, our service margins have remained very healthy at 70%, unchanged from the prior year, which we consider a noteworthy accomplishment amidst broad-based inflation that is impacting all businesses. As we have stated before, but bears repeating, the majority of our lifetime gross profit for most of our products is derived from our higher margin recurring service-based revenues and not the initial hardware sale. For example, on the G7 wearable, our line of cloud-enabled wearable safety devices, every dollar of hardware sales generates four dollars in lifetime recurring service revenue.
This dynamic sees the recurring service revenue deliver approximately 90% of the lifetime gross profit after the initial hardware sale. I also want to take a moment to highlight multiple noteworthy customer contracts we announced since our last call. The first was a CAD 2 million deal with Severn Trent Water, the second-largest water company in the UK. The deal includes over 2,600 G7 devices and associated services with a three-year award and includes an option to extend for an additional five years of service that would bring the total value to over CAD 4.2 million.
This deal marks the sixth water company we have won business with out of the 12 total that exist in the UK, giving us a commanding market share. In North America, we continue to see increasing sales velocity with larger enterprise customers, resulting in three energy deals last quarter that have a total value of over $10 million. The largest of these deals has a lifetime value of almost $7 million from a Texas-based oil and gas company, which is also a new customer for Blackline, validating our continued market penetration. The other two deals represent new business with existing customers and all include higher margin services, including 24/7 live monitoring by our safety operations center. Now shifting to the personnel front, I want to briefly highlight yesterday's announcement of the appointment of Jason Cohenour to our board of directors.
Many of you may be familiar with Jason's impressive track record at Sierra Wireless, where he served as president, CEO, and director from 2005 to 2018, leading a business turnaround resulting in revenue growth of nearly 800% to over CAD 1 billion during his tenure. His executive leadership, background in IoT, mobile communications, and semiconductors experience, along with his engagements as a board member of other public companies, is a welcomed asset to the Blackline board. We look forward to his contributions to the company. Lastly, I want to take a moment to thank our many existing shareholders who continued their support of Blackline through.
Pardon the interruption. This is the conference operator. Please stand by as we reconnect the presenters.
In a minute.
Pardon the interruption. Blackline Safety speakers, your line is now open.
Thank you, operator. Apologies for the technical difficulties there. Not sure exactly where we cut out, but I'll finish by taking a moment here to state lastly, I want a moment to thank our many existing shareholders who have continued their support of Blackline for our recent successful CAD 24.9 million capital raise, which I will discuss further at the end of the call. I will now turn the call over to our CFO, Shane Grennan, to discuss our fiscal third quarter results and financial position in more detail.
Thank you, Cody, and good morning, all. As Cody mentioned, we achieved another quarter of strong year-over-year growth of 46%, yielding revenue of CAD 18.6 million, including product revenue of CAD 8.9 million, which represents a 69% increase from Q3 of last year. The 46% increase was driven by higher sales of our connected safety products, as well as steady growth in recurring service revenues from new hardware sales over the past 12 months, and by customer renewals of service on existing devices. We realized a material improvement in product gross margin during the quarter, reaching 17%, an improvement from 13% in the second quarter and the prior year's third quarter, as we successfully mitigated cost inflation from shortages of certain components and higher than normal freight charges due to ongoing global supply chain challenges.
As Cody mentioned, product gross margin would have been even higher at 25% when excluding CAD 0.7 million related to a one-time restructuring charge as we reorganized our wearable technologies operation. Overall service revenue during the quarter was CAD 9.7 million, a 30% increase from the prior year quarter and up 10% sequentially. As Cody mentioned, the 30% year-over-year increase represents the strongest quarterly growth of the past two fiscal years for our service segment. Software services revenue was one of the driving forces, up 26% year-over-year, while rental revenue increased 730% from the prior year to CAD 0.8 million. Newly activated devices contributed to growth of CAD 0.5 million in the quarter, and service increases within our existing customer base contributed CAD 0.7 million of the growth.
This increase was partially offset by customers who renewed fewer active devices due to workforce reductions of 0.6 million, and only 15,000 from customers who declined to renew this quarter. Our service gross margin percentage was unchanged at 70% compared to last year as service revenue continued to grow, absorbing more fixed cost of sales. The overall combined gross margin percentage for products and services was 45%, which was an increase from the prior quarter of 3% and a decrease from the same quarter last year of 1%.
The decrease in total gross margin percentage from the prior year period is due to sales mix, with product revenue comprising 48% of total revenue in the third quarter of 2022 compared to 42% in the third quarter of 2021. We note that our third quarter margins, while strong, received no benefit to the pricing increases we are implementing in the fourth quarter that will positively impact both hardware and service margins in fiscal 2023 and beyond. We continue to achieve strong growth globally with the U.S. revenue growth of 75% from the prior year and 64% for the rest of world. Additionally, Canada continued its recent return back to growth with a 68% increase from the prior year, largely as a result of increased demand in the energy market.
In Europe, revenue declined 6% from the prior year as we underwent a realignment of our operations in the region. We expect the previously announced leadership changes in Europe, including the appointment of Sean Stinson, the Chief Growth Officer, and Simon Rich to European Sales Director, along with other recent appointments of additional leaders in the European business. We return the region to growth beginning in our fourth quarter of this year. Product research and development costs were up 72% from the prior year quarter to CAD 7.5 million as we saw additional costs associated with the final push to bring G6 to market. Salaries and wage expense increased CAD 2.6 million compared to the prior year quarter, and we also incurred CAD 0.4 million of incremental costs from the Swift Labs team that we acquired in the second quarter of this year.
As the lion's share of the work associated with launching the G6 moves behind us, we expect product research and development costs to trend lower in the fourth quarter. Sales and marketing expenses increased 31% from the prior year comparable quarter to CAD 9.7 million. The increase is primarily due to increases in headcount in customer care, demand generation, and customer acquisition and retention teams to fuel our commercial engine. The increase in salaries and wage expense for the sales and marketing team was CAD 1.3 million during the third quarter compared to the same period in 2021. Additionally, distributor and sales commissions increased CAD 1.1 million from the prior year quarter due to higher product sales overall and an increase in the percentage of sales generated from finance leases through our distribution network.
General and administrative expenses increased 51% from the prior year to CAD 6.2 million. The increase is due to a number of structural changes across the company in the last year, as well as its overall growth. Salaries and wage expense increased CAD 1.4 million during the third quarter of 2022. It is important to note that while our overall operating expenses increased sequentially to CAD 24.6 million from CAD 21.5 million in the second quarter, CAD 1.3 million of this increase was related to a foreign exchange loss, and CAD 0.7 million was related to one-time restructuring costs. This increase has no impact on our expectation to deliver total operating expenses in the fourth quarter that are at or below our second quarter level.
Our third quarter operating costs still reflect that many of the expenses associated with our invest to grow strategy to scale our business, costs associated with ramping up ahead of our G6 launch, and one-time severance costs associated with our workforce reduction efforts that occurred during the third quarter. Now moving on to capital expenditures, which totaled CAD 0.8 million for the quarter, primarily for property and equipment additions of rental equipment, cartridges, computer hardware, surface mount technology, and manufacturing equipment. This is a decrease from the second quarter of CAD 2.9 million, which is reflective of the fact that the majority of the investments required for manufacturing capabilities for the G6 and the scaling up of our rental fleet have occurred.
Inventory totaled CAD 18.6 million at quarter end, compared to CAD 17.5 million at the end of the prior quarter, and CAD 12.7 million at the end of our prior fiscal year. Over the last three quarters, we have invested almost CAD 6 million in our inventory to mitigate supply chain challenges, with approximately CAD 2 million of the increase being attributable to preparing for the launch of the G6. Note we announced on August 8th plans to shift our delivery strategy away from next day fulfillment to 30 days or less, with the majority of orders being fulfilled within 10 business days. Our new fulfillment strategy still delivers best in industry delivery time. We anticipate this strategy, along with the launch of G6, to allow for lower inventory levels going forward, and therefore expect inventory to be a source of cash in the near term.
Blackline Safety provides the option to our customers to purchase outright our devices or to lease through our G7 lease program. With this customer decision affecting the timing of our cash inflows associated with that sale. We have expanded the number of customers opting from finance leases with a total of CAD 31.2 million in future contracted cash flows at July 31, 2022, which is up from CAD 23.1 million at the end of April 30, 2022, and up from CAD 16.3 million at the end of our prior fiscal year. These finance leases positively impact our immediate product revenues and service retention over time, but negatively impact the company's cash flows in the near term as the associated cash inflows from leasing take 1.5-2 years to catch up for a purchase.
We are implementing some additional pricing increases to our leasing model, which we expect to improve overall margins, but not significantly change the cash flow implications. We continue to maintain a non-levered balance sheet with no debt and a working capital position of CAD 15.6 million, including cash of CAD 10.5 million. After the end of the quarter, we completed a concurrent bought deal and private placements that raised CAD 24.9 million in gross proceeds.
We also signed a term sheet with ATB Financial for a new CAD 15 million line of credit. We believe these financial resources, coupled with continued revenue growth and near-term cost reductions, gives us a solid runway to fund our business through a cash flow positive inflection point. I'll hand it back to Cody to discuss our outlook and provi de closing remarks. Cody?
Thank you, Shane. As we discussed last quarter, we are streamlining our expense profile as we transition the company to cash flow positive in fiscal 2023. Our third quarter operating expenses still reflect costs with our invest to grow strategy. As we transition to a lower cost profile, nothing has changed regarding our ability to achieve our previously communicated goal of operating costs in the fourth quarter to be at or below second quarter's CAD 21.5 million. I also want to be clear that while some of these cost reductions have been achieved through a workforce reduction, the majority of the reductions have been from the delayed launch of the G5, and therefore, we do not expect there to be any impact on our ability to successfully launch the G6 and continue delivering robust growth and top-notch service for our customers.
In addition to these cost reductions, we also implemented an approximate 15% pricing increase for our hardware and services in the fourth quarter. This represents the first pricing increase on the G7 since its launch 5 years ago and the first service pricing increase in five years. Given the market adoption of our advanced technology, global inflation, and similar pricing increases from competitors, we are confident that this pricing increase will not impact our competitive positioning and will enable us to earn a more reasonable return for the world-class products and services that we deliver. This pricing increase will provide a step change in our hardware margins, and that will become visible over the next tw quarters, while the service pricing increase will have smoother uplift in margins over the coming quarters as we add new customers and renew existing customers under this new pricing model.
To give you some context for the materiality of this increase, if this pricing were in effect over our 12 months trailing results, hardware revenue would increase from CAD 35.2 million to CAD 40.5 million, and hardware gross margin percentage would increase from 19%-29%, equating to CAD 5.3 million improvement in gross margin. Similarly, a 15% service pricing increase would expand service revenue from CAD 35 million to CAD 40 million and service gross margins percentage from 69%-73% with a CAD 5.2 million improvement in gross margin. Of course, these impacts give no benefit to global supply chain relief or continued revenue growth, which we have a strong history of delivering on.
On the topic of continued growth, we are very much looking forward to strengthening our growth story with the upcoming launch of the G6, which is the first of its kind connected safety personal device for the CAD 240 million annual zero maintenance gas detection market. We are launching the product in October and look forward to showcasing the G6 next week at the NSC Safety Congress & Expo in San Diego, which is North America's largest workplace safety event. Similar to our innovation in the market with our G7 and G7 EXO products, we see a comparable opportunity to capture the zero maintenance gas detection market that we expect will extend our competitive lead with the most comprehensive connected safety suite of technologies globally, including our Blackline Live for cloud-based real-time reporting.
Our competitive advantage is driven by our software platform that delivers tremendous value and insights for our customers who rely on our technology daily to ensure the well-being of their workers. Demand and interest for the G7 continues to exceed our initial expectations, and given how early we are in the commercialization process, we have great confidence in its revenue-generating capabilities. The last topic I would like to discuss is our decision to raise nearly CAD 25 million in gross proceeds from a concurrent bought deal financing and private placement, which included insider participation from myself, a board member, our single largest shareholder, and many existing shareholders. While we have a plan in place that we believe can achieve a cash flow positive position over the coming quarters within our existing liquidity profile, we're not ignorant to the fact that the world has many uncertainties right now.
We felt this was a prudent risk reduction move to fortify our balance sheet. We were also able to quickly follow this equity raise with a term sheet from ATB Financial for a CAD 15 million secured operating facility with a potential CAD 5 million accordion feature. This new facility will have improved financial flexibility over our former facility, which we view as a highly successful outcome considering current market conditions. Collectively, we believe our continued organic revenue growth accelerated by our pricing increase, operating cost reductions, and enhanced balance sheets provide us with a compelling outlook we are excited to execute against and deliver value for our shareholders. Thank you to everyone for your attention today and your continued support of Blackline Safety. I'll leave it there, and we'll turn the call over to the operator and open it up for questions.
Thank you. We will now begin the question and answer session. To join the question queue, you may press star then one on your telephone keypad. You will hear a tone acknowledging your request. If you are using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star then two. We will pause for a moment as callers join the queue. The first question comes from Chris Thompson with PI Financial. Please go ahead.
Perfect. Thanks. Good morning, gentlemen. Cody, just a question on the CAD 2 million U.K. water deal that you signed with Severn Trent in July. It includes a three-year service deal with an option to extend for five years. Just help us understand that agreement with the potential eight-year life when I think our understanding is the G7 might have a shelf life of 4-5 years before potentially it's ready to be upgraded to the next version, if you will.
Sure, Chris. The typical field use of the G7 is around a five-year time span. You know, as you mentioned, with Severn Trent, there's an option here to extend service contracts for up to eight years. Typical with all of our customers within that base would be a hardware repurchase somewhere along the line at the point in time when the hardware was reaching its term of end of life. That's not contemplated within the service structure, but would be an additional revenue pickup somewhere down the line, you know, in that contract length.
Okay, that's great. That makes sense. Just speaking of the replace cycle, I mean, the G7 was launched call it around the beginning of fiscal 2019. I mean, you've got 20,000 or 30,000 units, say, that are, you know, coming up on three years plus in the base. Are you starting to get any indication out of your existing customers about intentions to upgrade those devices over the next, you know, four quarters or so?
We are actually some of the very early adopters of the G7 and G7x, so we're seeing. In fact, you'll probably see some announcements over the next while of a couple of scale contracts there, where they're purchasing all new hardware and then re-upping typically for a higher level of service base. So, we think that will be an additional driver of growth over the next year on the hardware side, not so much on the service side, Chris, of course, because these are concurrent service customers.
Okay. Just the last one from me, Cody. On the service segment of the business, it looks like you're monitoring over 47,000 devices now. I believe last quarter it was 49,000. This is the first time I've seen that number actually decline quarter-over-quarter. Can you just give us some color on what's happening there?
Yeah. I mean, for clarity there, the customer count number you were seeing before was the total number of devices that our SOC team are monitoring. As part of looking at some of our cost reductions here, Chris, we did a deeper dive into that pool to find out if there were any devices in there that were not being under contract, not being paid for. The difference really is a reflection of removing those devices, which enables us to turn their SIMs off or turn their satellite modules off and reduce that cost base.
Okay. That's very helpful.
It's not reflective of a customer change, just reflective of, you know, a better discipline of removing ones that have, you know, that no longer have a service contract associated with them.
Okay. That's helpful. Thanks. I'll hop back into the queue.
The next question comes from Doug Taylor with Canaccord Genuity. Please go ahead.
Yeah, thank you. Good morning. Wanna touch on the pricing increase. It's been a little over a month since you publicly announced that initiative. Can you speak to how your conversations with your existing customers have gone in reaction to that announcement?
I'd say the general reaction is one of total lack of surprise. You know, I mean, we're the only company in the gas detection world who hasn't increased their prices over the last couple of years, Doug, so you know, we have. You'll start seeing the impact of that in Q4, but the real impact in Q1 as a lot of our Q4 business is you know, already under quote, and so we're not changing the quotes of current customers or quotes in the current queue. All new customers are adopting the new price, and all service renewals are starting to now happen at that newer price point. We've had, as I said, no pushback from the customer base or the distributor RSM networks on that.
Okay. Last quarter you'd spoken to a handful of larger deals that had kind of slipped or been delayed in their deployments or implementations. Is any of that still in effect here, some delays that have slipped into Q4, or have you caught up on all that business now?
More caught up. Like, I would say at the end of the quarter, Doug, we were caught up, but so they wouldn't be fully reflected in the numbers. In other words, the largest particular customer we're referring to there continues to deploy. They'll finish their full deployment in Q4. The amount of revenue they you know, if you looked at their, not the quarterly number from them, but the last month number, you're getting closer to a full deployment. A little bit more uptick in Q4, but a good portion of that happened in Q3.
Okay. Last question from me. I'm not trying to steal thunder from the big G6 launch next week, but you know, maybe you can update us a little bit now that we're this close to launch on you know, what I guess success looks like for you with that product here in the next couple quarters, what kind of goals and what we can expect to see in terms of metrics reported on that to help us track the success of that product.
Yeah, I mean, as an overview, Doug, we're, as you know, we're launching the G6 at the NSC on Monday. So all the marketing material, all the webinars are starting, training starting, distribution channels are firing up. You won't really see much of an impact in Q4. We'll start deliveries in October, but it will be small numbers in October towards the end of the month, and with full delivery starting in Q1. You know, as to the metrics we'll be providing going forward on that, you know, we'll. Much like we did with the EXO when we launched the EXO, we'll separate elements of the G6 going forward to give a bit of an indication as to where the success in that product is.
That's sort of the profile we think we'll want to take in the future as each new product launch for a year gives some better visibility of that as it's going along. Again, we expect it to be a significant contributor with a much faster ramp-up than the G7's initial ramp-up, primarily because we're already in the marketplace to a much greater degree when we launched the G7. As I've mentioned before, with the G6, the market itself has more rapid turnover rate, with a two-year disposable product being the main competitor in there.
Thanks. I'll pass the line.
The next question comes from Amr Ezzat with Echelon Wealth Partners. Please go ahead.
Cody, Shane, thanks for taking my questions. If I could piggyback on Doug's question, outside of North America, I believe the price increases are going live tomorrow. Is there any reason where we should expect, sort of a different outcome or reaction than what you're currently seeing in North America?
No, I would say not at all. The difference in the timing in Europe is distribution agreements that required a larger notice point in time for the shift in the pricing model. Our European team is seeing the same reaction as the North American, that there's, you know, generally a surprise that we haven't increased our prices over the last numbers of years, and no real pushback on anything that we're talking about there.
Okay. That's good to hear. If I switch my attention to operating expenses, excluding the non-recurring expenses and stock-based comps, you look to be at CAD 21 and a half million. Just wondering, in your prepared remarks, you're alluding to potentially further cuts that would be reflected in the P&L going forward. Can you sort of quantify the magnitudes of these cuts? Or are you guys still sticking to the CAD 21 and a half million or below?
Hi, Amr. It's Shane here. Yes, that is still the level we're looking at in terms of our Q4 operating expenses, including, you know, reflective of those other items you just mentioned, to be at or below our Q2 level of CAD 21.5 million.
Okay. I'll ask you again next quarter. On the write-off you guys had on the wearable division, would we see any spillover into next quarter, or that's largely reflected in fiscal Q3?
That has been all reflected in Q3, Amr.
Okay. When thinking about product gross margin going forward, other than the price increases that you spoke to, which we'll start to see in Q1, are there other factors that we should be thinking about? You know, like, obviously adjust for that write-off.
I wouldn't say anything significant. You know, the product mix is always something that does impact that a little bit. You know, it can impact it positively in the margin if the G7 EXO has a higher percentage number towards it. But there's, you know, the trend we're seeing in that recovery and that margin is something you should see continue as the volumes grow as well, too.
Okay. If you'll allow me, one last one. Like, you guys have historically been very debt averse. How should we think or how are you guys thinking about your capital structure going forward? Are there any changes there, in light of the new facility?
You know, generally speaking, we still are debt averse. The facility will enable us, you know, to look to better manage some aspects of capital over the next period of time, I would say. You know, something that we consider to be truly, you know, part of the capital mix right now, maybe to a greater degree than we have before, Amr.
Great. Thanks. I'll pass the line.
The next question comes from David Kwan with TD Securities. Please go ahead.
Hey, guys. Shane, you talked about you're expecting, I guess, to return to growth in Q4, and obviously the Severn Trent win helps from that perspective. Can you maybe talk about what else you're seeing that gives you this confidence, I think particularly given you've got a pretty tough comp year-over-year in Q4?
Sure. It's Cody here. David, it's really in the midst of the changes we've done within Europe, a lot of it is a different manner of managing our sales pipeline. It gives us a lot more clarity of, you know, a lot better visibility, I would say, of what we're actually going to close within this quarter, next quarter. The strength in that pipeline and the results to date already give us the confidence to see that we're going to see a good return to growth in Europe in Q4.
That's, you know, Severn Trent's a good part of that, but it's a good mix of actual order intake from the whole range of our European marketplace there, where we're seeing strength in nice, you know, mid-size to larger orders across the scope there.
Thanks, Cody. Maybe just more generally, can you talk about kind of what you're seeing in the pipeline and kind of the general demand environment? Like, are you seeing sales cycles lengthen or any signs of slowing due to the macro environment?
In one respect, we've actually seen sales cycles shorten over this last period of last, you know, six months, shall we say. It's a trend that's been there over the year. I think that's more about Blackline's presence in the marketplace than it is about the marketplace itself. You know, we're more mature customers understand us more. A lot of our business is expansion within current customer base, which has a, you know, higher velocity, and I think we manage under Sean's leadership there. They're managing that whole operation to a greater degree. You know, we're constantly watching for elements from the macro environment as far as the context of, you know, interest rates, et cetera, but don't currently see those as a headwind right now.
Great. Two more questions. You talked about, Cody, I guess the G6 response has been better than expected to date. As we get closer to that launch next month, like, are you starting to see a material backlog build ahead of that?
We haven't opened the ordering book for that. That happens after the NSC. I don't expect that we'll see a truly large backlog base built up in the first, you know, 30, 60 days, shall we call it. You will wind up with a lot of field trials. We'll wind up with a lot of initial, you know, interest penetration. I'd look to seeing that number somewhere in Q1, David, to see a better understanding of what the backlog is there.
Perfect. Last question. I guess there hasn't been too much discussion on Blackline Vision, kind of say over the last year. I know it's not a big revenue driver, but could you provide maybe an update on what's kind of going on with that business and how that could be helping with the demand generation?
Sure. It's actually something, you're right, we haven't talked about in a while. We've somewhat restructured that, some of the technology group that's in that Vision team under Brian, our CTO, and have focused more on commercializing, I would say, the work that was done in that team, the work that's been done in the Vision team prior to this last while. Vision generally did, sort of bespoke work for customers. Now what you're seeing with Vision is actually more, saleable platforms for different particular target markets that we're generating. It continues to be a strong driver for customer acquisition, and I think the way it's positioned now and the team that's there now actually adds strength to that because it's now much more of a product we can sell than a sort of bespoke service.
Great. Thanks, Cody. Thanks, Shane.
The next question comes from Raj Sharma with B. Riley. Please go ahead.
Hi, morning. Thank you for taking my questions. I wanted to understand, so the sales and marketing and G&A expense, should we assume that once in Q4 you bring them down to CAD 21.5, that should we see them stabilizing, after that? Have you built up the sales team, enough to now be able to, you know, stabilize the expense levels on the sales and marketing and also on G&A?
I think that's a fair comment to make, yes. You know, the numbers we're talking about there are obviously ones that we want to see, you know, improvement over the top of, and where we're sitting right now for the next period of time, you know, given the projections we have, you're not going to see a material shift in that number.
Got it. Thank you. Then just on the working capital flow and the cash usage, cadence, I know that Q3 was a big cash user. How should we look at that sort of going forward? Are the inventory buildups done? I know the G7 launch, of course, next week, there was a buildup to that. Should we expect a similar cash burn in Q4/the next several quarters? How does that stabilize?
Hi Raj, it's Shane here. In the fourth quarter, in terms of the cash burn there, you should see a significant change in that number as we implement the items that we spoke about in our press release earlier in relation to our restructuring. That includes the change in the inventory management strategy in terms of that. You'll see that reflected in the fourth quarter and moving forward from there.
Got it. I guess related to that, Shane or Cody, is the cash balance that you have pro forma of the raise, and now you also have significant liquidity on the line of credit. We view that as ample, sufficient for the next, you know, several quarters.
Yes, absolutely.
Great. Then, just lastly, was there any outlook on the next quarter or the next few quarters in terms of revenues and margins?
No, Raj, we don't publicly share. We share outlook for our forward.
Okay. Got it. Yeah. Yeah. Well, I think you know, great results again. Thank you for taking my questions and I'll take this offline.
Thank you.
The next question comes from Bryan Fast with Raymond James. Please go ahead.
Yeah, good morning, Cody, Shane. We saw a step change in rental revenue this quarter. Could you just talk a bit about seasonality of rental and what it'll take to see, I guess, further investment in that vertical?
Sure. It is a seasonal business to a great degree, but with our growth right now, that maybe won't be quite as visible. Q4 will see another strong quarter on the rental side. We've so you know, it's really right now primarily focused on the North American market, so you're looking at the plant turnarounds kind of periods of times. You know, Q for us sort of Q2s, Q4s. What you're going to see there as far as the investment we've made to date, it's in the hardware and the people and the systems to be able to run the whole rental base. We see that with a good long head, good long runway for it as far as continued growth within the current investment.
In the future, we'll be looking at expanding that into Europe and into the Middle East. Those are, you know, totally new markets for that rental space that also should see strong opportunity for growth for us. It's a nice business because it's one, you know, it's a good margin business, the rental side. It introduces us to. It also has some other additional real values, and it introduces us to new customers. It's a, you know, very visible portion of the business as you're typically doing major projects with them, construction turnarounds, et cetera. We look at it as both an excellent marketing tool, but also an excellent revenue and a margin generator for the company going forward.
Okay, that's helpful. Does it make sense for the G6 product to be included in the rental program, or is it just given the short, I guess, nature of the product?
Yeah, I think, you know, the more likely base there would be that we'd be leveraging the rental to sell the G6 to that customer for their operating aspects after the turnaround.
Okay, fair enough. Understanding, I guess, the rest of the world still makes up a smaller portion of revenue, but growth was still up sharply year- over- year. Could you just talk about areas where you are seeing success?
Yeah, certainly. On that ROW portion, it's been pretty much across most of the places where we have our RSMs or we have people sitting on the ground. I think the next really big growth area there you'll see will be the Middle East to a greater degree as we roll out the G6. That's a major market for the zero maintenance is that Middle Eastern marketplace. But we're just starting to gain some, you know, significant traction after having been in all those markets for a period of time, you know, across the board. As you say, a small segment overall for us, but one that we see the investment today really beginning to pay off quite well.
Okay, thanks. That's it for me.
The next question comes from Gabriel Leung with Beacon Securities. Please go ahead.
Morning. Thanks for taking my questions. Cody, just one for you. Just curious, based on your own research on the G6, you know, with the launch of the product, do you have any concerns, or should we have any concerns about potential cannibalization of the G7, particularly the G7 single gas product? Or do you expect the G6 will have a sort of a different customer profile, a different use case? How should we think about that?
Yeah. Very clearly it's a totally different market segment, so there's no cannibalization of the G7 with the G6. I'd actually say a little bit of the opposite in the case that, you know, if you look at a lot of sites where you might have a couple thousand zero maintenance or disposable devices on site, and you've got a few hundred multi-gas devices similar to a G7, it's easier to penetrate those sites if you can offer both products than if you can just offer one. So, different market, different use case, and I do think that it will actually help drive adoption of the G7 into some of the spaces.
Gotcha. Appreciate that. Shane, so I have two questions for you. First, just going back to the product gross margins, you know, obviously there was that write-down in the quarter impacting margins by 8%. Should we think about product margins, you know, the base level at this point being sort of 25% and then the price increases improving it from there?
Yeah, I think that mid-20s% level is fair, Gabriel. You know, there's obviously ongoing supply chain challenges around the world, and our teams are working hard to mitigate those as best we can. There may be times where there's additional freight charges incurred in bringing in particular vital components, but you know, that level of mid-20s% is a good baseline to have for product margin.
Gotcha. That's helpful. Just one last thing. I know you've guided to sort of operating expenses being sort of in line to maybe below the Q2 21.5 level. You know, looking sort of beyond that, maybe in the fiscal Q1 and with the benefit of a full quarter of the restructuring, should we expect operating expense to maybe show another sequential decline from the anticipated Q4 levels?
I mean, Q4 has always got some additional significant costs built in within it, things like the National Safety Council show, et cetera. I would say there'd be a natural view that there would be a shift downward from Q4 to Q1.
Gotcha. That's helpful. Thank you. Appreciate the feedback.
Thank you, Gabriel.
Thank you, Gabriel.
This concludes the question and answer session. I would like to turn the conference back over to Cody Slater for any closing remarks.
Thank you, operator. I would just like to thank everyone today for their questions and their participation, and we'd like to wish you all a good rest of the day. Thank you very much.
This concludes today's conference call. You may disconnect your lines. Thank you for participating and have a pleasant day.